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“ENVIRONMENTAL SUSTAINABILITY WITHIN THE CONSTRUCTION INDUSTRY”
EVANDER XAVIER 17229470 WEEK 6, COMMENCING 5TH SEPTEMBER 2011 (06-09-2011)
MANAGEMENT FOUNDATIONS CONSTRUCTION
17229470 E. Xavier MG102A Autumn
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Sustainability in general is a topic widely ranged in many areas of study. In construction, the term sustainability can be linked to its general definition that ‘the ability of humanity to ensure it meets the needs of the present, without compromising the ability of future generations to meet their own needs’.
In the construction industry, sustainability would play a vital role. It is now emerging among many multi-million dollar corporations and small construction companies, as a priority and an compulsory, important key factor. The need to enforce the Implementations of sustainability has risen over the past years, due to the development of our environment.
Sustainability in the construction industry can be divided into the main categories that they have an impact on. These include, waste managing, air and noise pollution and effective energy usage. These categories in the construction industry are the ones that will need to be changed in order to bring forth sustainable building. An example of how to start with sustainable thinking is developing sustainable strategy and waste minimisation plans. Also by developing sustainable ideas for ways in performing tasks, in this case, involving the way waste is managed how air pollution is reduced.
A simple example of the way sustainable change can effect an entity, is through the way waste management is handled within the construction industry. It can be changed, to develop a sustainable way of building. By using less material, cutting to perfect size, and also by using recyclable materials, construction becomes more environmental, and there is also major decrease in wastage.
By performing these sustainable acts when constructing, there are many implications that will arise positively and negatively as an outcome to these actions. These outcomes include economic factors and managerial changes which will lead to individual behavioural changes. An economic change involves the cost risk. There will be a broad new range of costs to develop into
17229470 E. Xavier MG102A Autumn
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Overall. 17229470 E. Xavier MG102A Autumn Page 3 / 20 . The construction industry is a fast growing industry. Further analysis and research should be undertaken. Implementations will occur either way. new costs for any new sustainable developing. Greenwashing is an example of a short term effect. This could lead to a major drop in a company’s reputation and its high credentials. Investigations into greenwashing have shown that it is not the best way for a business to head. greenwashing will only benefit a company until its false information is exposed. By this. and they should correlate with current structures and buildings. Behavioural change will include the individual and organisation adapting to new sustainable methods and being able to appropriately practise them in their new ‘sustainable environment’. when assessing sustainability. Sustainable regulations and legislature are all in place to benefit the welfare of society and community.using sustainable practises. and these areas are analysed through this report. as profitability will increase due to the change and efficiency of the business. in terms of sustainable practises. to determine the right decision. By falsely communicating to people on a company’s environmental policies. These are brief implementations of what these changes can do. to make them seem like a greener company. there are many different organisational techniques and methods which will provide the outcome for a sustainable company. and also if there are requirements to comply with environmental requirements. Economic changes will also effect the long term positively. whether or not it is to chose sustainable practises or not. let alone the major change of contributing to the wellness of the environment.
2 Purpose of investigation………………………………..5 Australian companies practising sustainability………. (12) 4. Xavier MG102A Autumn Page 4 / 20 . (9) 4... APPENDICES ……………………………………………... Reasoning and Implications of applying sustainable practises…………………………………………………….2 Definition. CONCLUSION / RECOMMENDATIONS………………. (5) 2. (6) 3.. RESEARCH FINDINGS AND ANALYSIS…………….4 Greenwashing and its implications…………………. (18) 17229470 E. METHODOLOGY………………………………………… (7) 4.. LITERATURE REVIEW…………………………………. (10) 4. (9) 4..……………………. INTRODUCTION………………………………………… (4) 1. REFERENCES………………………. (16) 8.....3 The building and construction life cycle………………..CONTENTS 1. (15) 6. (13) 5.
just like the industrial revolution occurred in the 20th century. The environmental revolution will occur some time in the 21st century. Management Foundations Construction. By pursuing these new areas of organisational behaviour. it is likely to contribute to increase organisational productivity and sustainability within the construction industry. can use these sustainable practises to maximise efficiency and minimise negative environmental impact.1. and is likely to become an ‘environmental revolution’. Introduction: This Business report investigates the implications of environmental sustainability practises in the construction industry of Australia. Prokopenko. Xavier MG102A Autumn Page 5 / 20 . 1999) Sustainable practises. policy and. waste management and recycling create ‘adverse effects’ on the environment. The environment will control the way we think and behave. pollution. productivity programmes will succeed or fail depending on manager’s attitudes. Pg 57) Construction is one of man’s activities that are acknowledged to have real and potential adverse effects on the environment and the well being of the populations of the world (Ngowi. including the use of efficient energy and material usage. This report discusses that different environmental sustainability practises that can be put into action in the construction industry for the company “Management Foundations Construction” for its benefit. Improving organisational productivity starts at the management level since it is primarily the responsibility of managers. practical action (1987. most importantly. strategy. and other major construction companies of Australia. Sustainability is vital to today’s world. 17229470 E.
as a result of these sustainability practises.1. Greenwashing and its implications 4. and how it would be likely to contribute to improving organisational productivity and sustainability. 2011) To break down the report to gain a further understanding. the implications of these sustainability practises will be investigated. Definition. Throughout the report. the sub-topics included in the research findings. (The Waste and Resources Action Programme. benefits and limited risks. Australian companies practising sustainability 17229470 E. The increasing demand to understand the importance of sustainability is driven by a realisation that sustainable practices make sense to both owners and operators. The practices not only help the environment but can also improve economic profitability and improve relationships with stakeholder groups. reasoning and Implications of applying sustainable practises 2. The building and construction life cycle 3.2 Purpose of Report: This report discusses the reasons the board of “Management Foundations Construction” should pursue these new areas of organisational behaviour. and analysis will be: 1. The purpose of this report is to assess the development related to the construction industry and the construction of sustainable buildings. Xavier MG102A Autumn Page 6 / 20 . An analysis will be conducted to explain the issues.
It’s also important to emphasise that sustainability in building and construction cannot be achieved. without having a strong economical base (Samarin. Sustainability in Construction: Literature Review Throughout the report. Greenwashing is a major playing role in today’s industry. puts more emphasis on green marketing than sustainable development. the benefits of carrying out sustainable practises will be further examined.” (Sharpe.2. 2009) The effectiveness of sustainability within business is dependant on the businesses attitude towards sustainable practises. 2005). Lenssen. the building industry is beginning to recognize the shortcomings of its products and to discover that there are readily available. so that they benefit from the work done today. Sustainability looks for the needs of future generations to come. or begins a marketing campaign about new sustainable initiatives before anything is done to support those initiatives. it is considered “greenwashing. Sustainability is a vital value to the construction industry to benefit companies in long term timing. Sustainable building is becoming a major aspect for construction companies who want to rise in the industry. Worldwide. 2010) 17229470 E. When a company puts out misleading information regarding its environmental policies. There are a lot of companies out there that are still interested in doing business as usual but making it appear as though they are taking steps towards sustainability. (Roodman. cost-effective remedies. It’s an example of a long term negative effect on a company. Xavier MG102A Autumn Page 7 / 20 .
relating to sustainable practises. and its future implications. The diagram below shows the break-down of the brief implications the construction practises. for the far and short term future. The research included the break down of the impact on environment.3. SUSTAINABILITY Methods of Sustainability within the Construction Industry Waste Management Efficient Material Usage Effect/ Contribution to Organisational productivity Effect/ Contribution to Organisational productivity Effect of practising method: 1. As you minimise the waste that is developed from construction. and materials with energy saving features 2. envir Effect of practising method: 1. These include those such as waste management. which effect the environment and society. Methodology: There was much research conducted to prove the outcome of this report. and efficient material usage. can maximise and improve profit margins. Minimising material usage. 2. Effective waste management can lead to a better productivity rate. and using recyclable materials can help improve productivity within the entity using environmentally friendly materials. lead to short term and long term effects to benefit the entity 17229470 E. Xavier MG102A Autumn Page 8 / 20 . such as recyclable materials. a proper waste management strategy. Practising these. sustainable practises has.
sustainable practises provide a positive outcome for a business/entity. There are benefits that come with using sustainable practises. but for the long term future. rather than being viewed from a broad spectrum: 1. In-Depth: SUSTAINABILITY within the construction industry. Xavier MG102A Autumn Page 9 / 20 . the different practises will be discussed with further detail (refer to 4. The diagram below shows how the ideas were strained through and created to be more specific. SUSTAINABILITY. relating to ‘Management Foundations Construction’ 3.5). but there are also minimal risks.Methodology (continued): The diagram on the previous page represents the different sustainable practises that can be undertaken within a company to help increase organisational productivity and sustainability.4. Further on in the report.2. productivity and organisational factors within ‘Management Foundations Construction’ Broad Starting Point 17229470 E. Key factor: SUSTAINABILITY 2.
This waste is not an inevitable part of a project but a significant opportunity to increase a project's efficiency and profitability (Sustainability Victoria. concrete. materials and building performance. bricks and timber. reasoning and Implications of applying sustainable practises Sustainability is a word that can be related to many different topics and ideas in the world. 2011) 17229470 E. (UNEP 2011) Reasons for sustainable practises within the construction industry are also to benefit company and environment. it involves issues such as design and management of buildings. Xavier MG102A Autumn Page 10 / 20 . Research Findings and Analysis 4. Over 75% of this waste is clean excavated material.4. According to much literature that has been reviewed over. The construction and demolition industries generate over one third of all waste going to landfill. Specifically. Sustainable practises will lead to long term efficiency and profitability for the business. energy and resource consumption .1 Definition. Even further narrowed down. environmental sustainability in construction is what this report aims to analyse. there are positive outcomes for the business. Sustainable construction is a way for the building industry to move towards achieving sustainable development. taking into account environmental. socio-economic and cultural issues. most writers and authors come to define sustainability as: - Meeting the needs of the present without compromising the ability of future generations to meet their own needs.within the larger orbit of urban development and management. By implementing these practises.
Xavier MG102A Autumn Page 11 / 20 .4. Developing construction waste and minimisation strategies are a major part of the sustainable sector of construction. CSR is a fundamental factor. 2004) Corporate social responsibility (CSR) plays a big role in this area of sustainability within the construction industry. For companies to benefit from these sustainable practises. They have been developed to evaluate how successful any development is with regards to balancing energy.3 The building and construction life cycle The diagram below is the basic construction life cycle: Lifecycle Construction Resource Guide – EPA 2008 Above the diagram depicts the main phases of the construction process. Considerable work has gone into developing systems to measure a building's environmental performance over its life. All these phases have implications from sustainability practises. environment and ecology. taking into account both the social and technology aspects of projects (Clements-Croome. 17229470 E.
ISO 26000 CSR is vital. is the profit margin. civil and commercial projects. from deconstruction and construction. (Sustainability Victoria.” Guidance Standard on Social Responsibility. Xavier MG102A Autumn Page 12 / 20 . if a business wants to be sustainable in its practises. There are waste minimisation opportunities in residential.According to the ‘Australian Centre for Corporate Social Responsibility’ “Social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment. Waste material and management. In addition to the obvious waste disposal and transport costs. companies are also achieving CSR. regardless of if they are recycled or sent to landfill are a cost to the business. ‘social responsibility is the responsibility of an organisation for the impacts… on society and environment’ (refer to definition above) by carrying out these practises. through transparent and ethical behaviour that contributes to sustainable development. there are further hidden costs such as the value of lost raw materials and the value-added cost from labour and energy. including the health and the welfare of society takes into account the expectations of stakeholders is in compliance with applicable law and consistent with international norms of behaviour. Another factor. As the definition states. 2011) 17229470 E. not an important one when related to CSR. and is integrated throughout the organization and practised in its relationships. Minimising this waste is an opportunity to increase profit.
2009) Greenwashing involves false advertising to consumers. . Sustainability will be a key metric for construction projects of the future.4. 2009) Greenwashing can be a negative contribution towards a business. 17229470 E. or begins a marketing campaign about new sustainable initiatives before anything is done to support those initiatives. don’t let your standards lapse just because there is money to be made. This is only a short term benefit of profit. If you are engaging in greenwashing. it is considered “green washing” (Sharpe.4 Greenwashing and its implications An example of a process that will benefit a company only in its short term future is a process called ‘green washing’. When a company puts out misleading information regarding its environmental policies. as It is most likely that your business will suffer badly through its loss in reputation. (Sharpe. puts more emphasis on green marketing than sustainable development. It may be useful in a short term outlook. it is likely your sustainability credentials and your Professional reputation will suffer. it does not portray a positive growth for a company’s reputation and credentials. but in long term. Xavier MG102A Autumn Page 13 / 20 .
they benefit themselves and their clients.from the top down they do believe in the sustainable goals of CH2 and it is because they adopt a style of participatory management that they are able to achieve them. 17229470 E.Project Architect Hansen Yuncken have a top priority to provide sustainable practices within the construction industry. We see a sustainable building industry and business as vital to ensuring a healthy planet for future generations. Hansen Yuncken look to the future generations. our Clients and our communities.. Its clear that this is important to them. Xavier MG102A Autumn Page 14 / 20 . (Hansen Yuncken) "Hansen Yuncken took on more than a contract." Mick Pearce . as it is their commitment. and by practising these features of sustainability.. by carrying out acts of Corporate social responsibility.4.5 Australian companies practising sustainability ‘Hansen Yuncken’ is a well known Australian construction company who have a strong value for ‘green building’ Hansen Yuncken is committed to Building Value for our people. Our commitment is demonstrated through our leading role in ESD construction and local involvement in our communities.
It is working to be a more environmentally friendly option. we launched EPIC. and a profitable option for society and environment. at work and at home. Xavier MG102A Autumn Page 15 / 20 . they are all turning towards sustainable practises within construction. People. This program includes specific and measurable goals to: Reduce the environmental impact of what we do and how we do it Promote the health and safety of our people.4.6 Australian companies practising sustainability (continued) Laing O R’ourke is another big Australian construction company. EPIC is this program. through a commitment to youth training and employment and community facilities In conclusion with the Australian companies listed above. that focuses on sustainability as a broader spectrum. through a program of education and access to relevant information and support Improve the way we do business through constant innovation and a focus on core processes. but also for the company and its reputation. In 2008. as well as a commitment to improving the skills of our workforce Leave a positive legacy in the communities in which we operate. In 2008 they launched a sustainability program called ‘EPIC’ Laing O’Rourke has come forward with a new sustainability agenda. Industry and Communities. which aims at focusing on more sustainable practises within the company. 17229470 E. now focusing itself with sustainability. our sustainability program focusing on Environment.
Greenwashing implications are beneficial short term. Sustainable Construction is the way the future is heading for all companies. Relating back to the implications of environmental sustainability practises in the construction industry. Waste is a great example. there are many phases of construction which can be improved to reach a sustainable standard. Xavier MG102A Autumn Page 16 / 20 . It saves the company money. which will meet needs for future generations. The basic ideas as this create a sustainable construction industry. or wasted material can be re-used and recycled. Instead of wasting. and maximises the margin on profit.5. for the future. there are many implications to come with this practise. due to the lack of material wastage. Conclusion There are logical conclusions that can be made from the analysis of the report. Hansen Yuncken and Laing O’Rourke are an example of two Australian companies growing with sustainability as their main motives. With new techniques and strategies to preserve the environment for future generations. meaning less material is needed. recyclable materials can be used so there is no waste. when it comes to building and constructing. companies will suffer the loss of their reputation and credentials because of their false advertising. and will soon become a compulsory acquirement for many. Furthermore. 17229470 E. but in long term. Sustainable Construction is what many companies are turning to. Sustainable practises have a beneficial implication on businesses.
17229470 E. “What is Sustainability” Date accessed: 31st August 2011: http://www. Date accessed: 1st September 2011: http://www. Achieving Sustainability In Construction.au/html/definecsr. Sustainability. and Newlands. All links accessed 2nd September 201!: http://s2. Thomas Telford Publishing 4.laingorourke. References 1.html 2.au/bridgehead/HansenYunken2008/sus tainability http://s2.au/content/sustainability/ 8.pdf 5. Cost Engineering: Competing With Environment-Friendly Construction Practise. R.org/What+Sustainability 7. Hansen Yuncken.org/files/Lifecycle%20Construction%2 0Resource%20Guide. University Of Western Sydney Library.com. May 2000. M.. “What is Sustainability” Date accessed: 31st August 2011: 3. p28. Dyer.com.com. “Defining Corporate Social Responsibility “ Accessed 30th August 2011: http://www.accsr.com. Xavier MG102A Autumn Page 17 / 20 . Laing O Rourke.webtemplate. Ngowi. Issue 5. sustainability.webtemplate. ACCSR (Australian Centre for Corporate Social Responsibility). Citizens Network for Sustainable Development. EPA (Environmental Protections Agency) (2008) “Lifecycle Building” Resource guide.au/bridgehead/HansenYunken2008/sus tainability/environment 6. Citizens Network for Sustainable Development. 2005. Dhir. University Press.lifecyclebuilding. Vol 42.citnet. Date accessed 2nd September 2011: http://www.6. D. Alfred B.
org. Sustainability Victoria. 1987. “Foundations of Management 3”.or. Sharpe. Graeme. 2010. Stagg. April 2009.sustainability. “Sustainability in Construction” Accessed: 31st August 2011: http://aggregain. Sustainability Victoria.au/resources/documents/Guideli nes_for_Preparing_a_Waste_Reduction_Strategy_for_Const. Date accessed: 30th August 2011: http://www. “Construction waste minimisation strategy” Check list. Spiegel. Prokopenko. R. (2010).sustainability.uk/sustainability/sustainability_in_const ruction/index. MODERN STEEL CONSTRUCTION. ILO Publications 10. Productivity Management: A practical handbook. Wiley 13.gov.jp/ietc/Activities/Urban/sustainable_bldg_cons t. Green Building Materials: A Guide to Product Selection and Specification.asp 16. Date accessed: 1st September 2011: http://www.unep. “Greenwashing the Construction Industry” 12.gov. and Coulter. Bergman. UNEP (United Nations Environment Programme) “Sustainable Building and Construction” Date accessed: 1ST September 2011: http://www.wrap. Robbins. Xavier MG102A Autumn Page 18 / 20 .vic. 2009. Joseph.html 17229470 E. and Meadows D.vic. Pearson Education Australia 11.9.asp 15. WRAP (Waste & Resources Action Programme). “How to Minimise Construction & Demolition Waste” (Last updated 23/06/2011).pdf 14.au/www/html/1940-how-tominimise-construction--demolition-waste.
jp/ietc/Activities/Urban/sustainable_bldg_cons t.au/resources/documents/Guideli nes_for_Preparing_a_Waste_Reduction_Strategy_for_Const. Date accesed: 1st September 2011: http://www.wrap. Xavier MG102A Autumn Page 19 / 20 . Appendices Data and Diagram Sources: 1.uk/sustainability/sustainability_in_const ruction/index.pdf 17229470 E.gov. Date accessed: 1st September 2011: http://www. UNEP – Sources used for creating charts and diagrams.7. Sustainability Victoria – Resource guide “Construction Waste minimisation strategies” Date accessed: 2nd September 2011: http://www.com/2008/05/29/10-signs-ofgreenwashing/ 2.asp 4.melodiesinmarketing.org.html 3.pdf 5. Flow chart Diagram. Date accessed 2nd September 2011: http://www. WRAP – Sustainability in Construction.sustainability.lifecyclebuilding.vic.or. EPA – Lifecycle Construction Resource Guide. Date accessed 1st September 2011: http://aggregain.unep.org/files/Lifecycle%20Construction%2 0Resource%20Guide. 10 Signs of Greenwashing – Futuerra Communications.
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