Project report submitted for the partial fulfillment of the degree of MASTER OF BUSINESS ADMINSTRATION Session-2010-2012

Submitted to: Mr.Ansuman Singh (Lecturer)

Submitted by: Aditya Kumar Singh Roll No-4045

Faculty of Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P)

Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P)

This is to certify that Aditya Kumar Singh , ROLL NO. 4005 is a Bonafide student of M.B.A 4th Sem (Session 2010-12). The Research project report entitled of “ TOSHIBA” is done by him in partial fulfillment of award of Master of Business Administration from Faculty of Institute of Business Management V.B.S Purvanchal University, Jaunpur (U.P)

Mr. Ansuman Singh
(Project Guide)

Mr. Ajay Diwedi (H.O.D. MBA)


I would like to take this opportunity to thank the following people who have directly or indirectly contributed towards the completion of this dissertation and without their help this in the present form would have not been possible. I am thankful to MR Ashish SIR for giving me opportunity to work on such a nice project as my project. Last but not the least my special thanks to my parents without their support my MBA course would not have been possible.



I ADITYA KUMAR SINGH STUDENT OF INSTITUTE OF BUSSINES MANAGEMENT IN V.B.S PURVANCHAL UNIVERSITY JAUNPUR U.P). Batch 2010-2012, Here by declares that this research project work Entitled “TOSHIBA”. The institute and the guide are not liable for any kind of Misrepresentation in report. I understand that if the report is Found copied & or violation of IPR. My degree may be cancelled.


an experience counts a lot. all united under the Toshiba brand. We take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report The study include introduction of Toshiba industry . Making project on Toshiba has been a pleasure. When business is involved. which lead towards succeed.PREFACE Project report on Toshiba is a detailed Comprehensive study of the company.it is composed of numerous international businesses.the Toshiba group is Tokyo. the world’s largest electronics company . including Toshiba electronics. Japan largest company or cheabol and the world’s second largest conglomerate. leading several industries in the world . Experience are an instrument.

Introduction The brief history of organization Analysis of vision and mission The structure of organization Product mix The strategies and plan being implemented by the organization New initiative Other significant feature Conclusion .

power generating plants. batteries. etc. elevators & escalators. of employees: 190. • Electronic components & materials . 2007) Headquarters: Tokyo.jp/worldwide/ .toshiba. Industry: Electrical and electronic products 2006 Net Sales: $60 billion (As of Mar 31. a world leader in high technology. social automation systems. Toshiba has recorded numerous firsts and made many valuable contributions to technology and society.video and digital home products. is an integrated manufacturer of electrical and electronic products. printed circuits boards. liquid crystal display.industrial apparatus.708 (As of Mar 31. optoelectronic devices.PC and other computer systems.semiconductors.Introduction Toshiba. telecommunications equipment. etc. has over 190.708 employees worldwide. • Power systems & industrial equipment . home appliances. and enjoys annual Net Sales of over US$60 billion on a consolidated basis. Japan Website: http://www. etc. transportation equipment. etc. medical electronics equipment. • Consumer products .co. electron tubes. which include: • Information & communications equipment and systems . The company has a proud tradition of achievement. In more than 130 years of operation. 2007) No. The company is today the world's 10th largest integrated manufacturer of electric and electronic equipment. storage devices. space related products.

Shibaura. Headquarters 1-2-1.16F. Minato-Ku. Tokyo 105-6791 Japan TEL:03-3457-2760 310 million yen (100% Capitalized by Toshiba Corporation) Capital January 1986 Established Takashi Hirooka President Employees Business Category Export.Company name Toshiba Trading Incorporated (TTI) Seavans N Bldg. Import and Domestic Sales March 31 Fiscal Year Head Office of Sumitomo Mitsui Bank Shimbashi Commercial Banking Office Bankers of Bank of Tokyo Mitsubishi UFJ .

Tokyo Shibaura Denki (Tokyo Shibaura Electric Co.The Brief History of Organization Toshiba's early history has two strands: 1875 saw the establishment of Tanaka Seizo-sho (Tanaka Engineering Works). was established as Japan's first plant for electric incandescent lamps.. . Japan's first manufacturer of telegraphic equipment. was well known from his youth for inventions that included mechanical dolls and a perpetual clock. In 1890. In 1899.1881). merged to form an integrated electric equipment manufacturer. the company was renamed Tokyo Denki (Tokyo Electric Co. Ltd.). his company became one of Japan's largest manufacturers of heavy electrical apparatus. The company was soon well known as 'Toshiba.' which became its official name in 1978. Hisashige Tanaka (1799 . Subsequent diversification saw the company evolve as a manufacturer of consumer products. these two companies. Ltd. Under the name Shibaura Seisaku-sho (Shibaura Engineering Works). Hakunetsu-sha & Co. leaders in their respective fields..). In 1939. Its founder.

so technology that would make the USSR's submarines harder to detect created a significant threat to America's security. both by internal growth and by acquisitions. as well as the imposition of sanctions on the company by both countries. buying heavy engineering and primary industry firms in the 1940s and 1950s and then spinning off subsidiaries in the 1970s and beyond. Toshiba International Corporation (1970's) Toshiba Electrical Equipment (1974). The Toshiba-Kongsberg scandal involved a subsidiary of Toshiba and the Norwegian company Kongsberg Vaapenfabrikk. a subsidiary of Toshiba. forming Semp Toshiba. transistor television and microwave oven (1959). MRI system (1982). It was soon nicknamed Toshiba. It diversified into the manufacture of other consumer products and in 1899 was renamed Tokyo Denki (Tokyo Electric). color video phone (1971).The first. In 1904. Toshiba merged with the Brazilian company Semp (Sociedade Eletromercantil Paulista). The incident strained relations between the United States and Japan. The group expanded strongly. Toshiba is responsible for a number of Japanese firsts. In 1977. Tocibai Machine. The merger in 1939 of Shibaura Seisakusho and Tokyo Denki created a new company called Tokyo Shibaura Denki (Tokyo Shibaura Electric) . the Libretto sub-notebook personal computer (1996) and HD DVD (2005). Japanese word processor (1978). was Japan's first manufacturer of telegraph equipment and was established by Tanaka Hisashige in 1875. In 1987. DVD (1995). Toshiba America Information Systems (1989) and Toshiba Carrier Corporation (1999). Hakunetsusha." . but it was not until 1978 that the company was officially renamed Toshiba Corporation. was established in 1890 and was Japan's first producer of incandescent electric lamps. The second company. including radar (1942). the TAC digital computer (1954). Groups created include Toshiba EMI (1960). laptop personal computer (1986). Senator John Heinz of Pennsylvania said "What Toshiba and Kongsberg did was ransom the security of the United States for $517 million.[5] The US had always relied on the fact that the Soviets had noisy boats. an international embargo on certain countries to COMECON countries. Tanaka Seisakusho (Tanaka Engineering Works). Through the first part of the 20th century Shibaura Engineering Works became a major manufacturer of heavy electrical machinery as Japan modernized during the Meiji Era and became a world industrial power. Toshiba Chemical (1974). and resulted in the arrest and prosecution of two senior executives. its name was changed to Shibaura Seisakusho (Shibaura Engineering Works). NAND EEPROM (1991). was accused of illegally selling CNC milling machines used to produce very quiet submarine propellers to the Soviet Union in violation of the CoCom agreement. Toshiba Lighting and Technology (1989).

and advertisements for the company. ending 7 years of OEM production with Orion. to other members of the keiretsu or allied keiretsu. In 2006. a 3% share. 2006. Ltd. In January 2009. Toshiba was a member of the Mitsui Group zaibatsu (familycontrolled vertical monopoly). China. Toshiba also manufactures small home appliances.21st century Toshiba’s logo on one of the screens in Times Square. . most notably fully automatic digital rice cookers. and still has preferential arrangements with Mitsui Bank and the other members of the keiretsu. one of the world's largest OEM consumer video electronic makers and suppliers. In July 2005. the United States and the United Kingdom are all expected to invest heavily in nuclear power. both corporate and private. Membership in a keiretsu has traditionally meant loyalty. To ensure its future competitiveness in the flat-panel digital television and display market. Toshiba quietly announced it would discontinue manufacturing traditional in-house cathode ray tube (CRT) televisions. In December 2004. as well as messages. Toshiba signed a contract with Orion Electric. Toshiba terminated production of in-house plasma TVs. Toshiba has made a considerable investment in a new kind of display technology called SED. greetings. with Toshiba obtaining a 77% share. Toshiba's logo replaced the former Discover Card logo on one of the screens atop One Times Square. This loyalty can extend as far as the beer the employees consume. General Electric and Mitsubishi Heavy Industries and when the Financial Times reported on January 23. and partners The Shaw Group a 20% share and Ishikawajima-Harima Heavy Industries Co. In late 2007. Before World War II. which in Toshiba's case is Asahi. Toshiba acquired the HDD business of Fujitsu. who questioned the wisdom of selling one of the world's largest producers of nuclear reactors shortly before the market for nuclear power was expected to grow substantially.8bn). displaying the start of 2012. BNFL confirmed it planned to sell Westinghouse Electric Company.4bn was completed on October 17. The bid attracted interest from several companies including Toshiba. Today Toshiba is a member of the Mitsuikeiretsu (a set of companies with interlocking business relationships and shareholdings). The sale of Westinghouse by the Government of the United Kingdom surprised many industry experts. It displays the iconic sixty second New Year's countdown on its screen. 2006 that Toshiba had won the bid.In 2001. The contract ended in 2008. to manufacture and supply finished consumer TV and video products for Toshiba to meet the increasing demand for the North American market.The acquisition ofWestinghouse for $5. then estimated to be worth $1. it valued the company's offer at $5bn (£2.8bn (£1bn).


1894 Produced Japan's first waterwheel power generators (60 kW). Ltd. Ltd. Manufactured Japan's first electric incandescent light bulbs.. 1925 1930 Manufactured Japan's first electric washing machines and refrigerators. Ltd. 1931 Released Japan's first vacuum cleaners." one of the six great inventions in bulb technology. Manufactured Japan's first electric fans. Manufactured Japan's first radio receivers. and established Tokyo Shibaura Electric Co. 1895 Produced Japan's first induction motors. 1936 Completed Japan's first 150kilowatt broadcast transmitter for NHK. 1919 Produced Japan's first radio transmission tubes. Tokyo. . 1939 Tokyo Electric Company merged with Shibaura Engineering Works Co. 1900 1915 Manufactured Japan's first X-ray tubes. in Kyobashi. Kurume board of education 1890 Ichisuke Fujioka and Shoichi Miyoshi established Hakunetsu-sha & Co. 1924 Started trial manufacture of cathode-ray tubes.1875 - 1875 Hisashige Tanaka opened a telegraph equipment factory in Shimbashi. 1921 Invented the "double coil electric bulb. Tokyo...

1955 Released Japan's first electric rice cookers.500kW nuclear power turbine 1963 generators. Completed one of the world's largest centralized remote-control monitoring systems at 1964 electricity substations for Tokaido Shinkansen bullet trains. 1970 Developed the world's first color video phone. 1953 Manufactured Japan's first 72. the most powerful in Japan. 1972 Released the world's first color TV with black stripe-type cathode-ray tubes. 1979 Completed world's first optical-disc based data filing systems. Completed Japan's first 12. Completed 1-million kilowatt turbine generator. 1949 Completed Japan's first 1. 1959 Developed Japan's first transistorized televisions. Completed Japan's first 700. the largest in Japan.500 kVA umbrella type waterwheel generators. Developed transmitters for satellite communications. 1971 Released the world's first expanded IC color TV. 1968 Developed a 100. Developed Japan's first microwave ovens. 1942 Completed Japan's first radars. Launched medium-sized experimental broadcast satellite.000kilowatt turbine generator.1940 Manufactured Japan's first fluorescent lamps. Completed aurora radars for Antarctic observation and radars to observe scattering 1957 phenomena.000 gauss superconducting magnet.000kilowatt unipolar mercury rectifiers.500A-1. 1982 Developed Japan's first Magnetic Resonance Imaging systems (MRI). 1950 1952 Completed Japan's first TV broadcast transmitters and TV microwave relay system. Yuri. 1978 Released the first Japanese word processor. 1967 Completed the world's first automatic zip code reader. 1975 1975 Celebrated 100th anniversary. .

Manufactured flat TV. Developed technology to turn chlorine-based plastics into fuel oil. 1988 Developed 16-megabit dynamic RAM. the largest in Japan. Produced prototype product of the world's smallest MOS transistor. FACE. Completed new head office Toshiba Building. Introduced in-house company system. 1994 Introduced the sub-notebook personal computer. 1985 Introduced world's first laptop personal computers. Introduced the mini-notebook personal computer. the world's first CRT with a filter incorporating the three primary colors. 1984 Started operation of experimental 50kilowatt fuel cell power plant. DVD standardized. Began commercial production of Microfilter Cathode-ray tubes.04 microns. Libretto. 1998 . with a gate length of 1993 0. Developed superconducting MRI systems. Developed 1-megabit CMOS DRAM. 1990 1991 1992 Developed the world's first 4-megabit NAND-type Electrically Erasable and Programmable Read-only Memory (EEPROM). DVD. 1999 Launched the world's quietest MRI.1983 Commercialized the world's first OCR technology able to read Chinese characters. 1995 Developed high-density optical disc. 1997 Introduced pocket size mobile communicator with build-in PHS. Developed the world's first 16-megabit NAND-type EEPROM. Developed Japan's first transceiver device for HDTV systems. Dynabook. Commercialized DVD player in Japan. 1996 Introduced DVD video players and DVD-ROM drives. 1989 Introduced notebook personal computer. Developed the world's first MPEG 4 graphical data compression and expansion LSI. Dynabook SS. GENIO. 1986 Developed 4-megabit dynamic RAM.

. Released the CELL REGZA 55X1. 2000 Celebrated 125th anniversary. and AV notebook PC with HD 2006 DVD drive. and Sony Computer Entertainment Inc. 2002 Developed the world's first 65-nanometer (nm) CMOS process technology for embedded DRAM system LSIs. Acquired Westinghouse's nuclear power business. the next-generation flat panel display. Developed the world's first networked home appliances. Introduced to Japan a high-definition TV upgradable to receive terrestrial digital 2003 broadcasts. Adopted the "Company with Commitees" system. using 70nm process technology. with Canon Inc. the world's first LCD TV integrating the Cell Broadband 2009 EngineTM. Achieved cumulative sales of 60 million notebook PCs.Spun off Air Conditioning Equipment Division to a joint venture company with Carrier. 2001 Commercialized the world's first HDD & DVD video recorder. Power plant monitoring and control systems inducted into Carnegie Mellon University's 2008 Software Hall of Fame. Introduced a 4-gigabit (Gb) single-die NAND flash memory. Joined United Nation's Global Compact. Introduced a 2-gigabit (Gb) single-die NAND flash memory. Sony Corporation. 2010 Commercialized the world's first 3D LCD TV not requiring dedicated glasses. with SanDisk. 2005 Announced details of Cell Broadband Engine™. Toshiba Carrier Corporation. Announced the world's first HD DVD players and recorders. Manufactured BS digital TVs. Developed 8-gigabit NAND flash memory chip. 2004 Developed SED (Surface-conduction Electron-emitter Display). co-developed with IBM. 2000 Developed 320-slice Dynamic Volume CT system that can capture 2007 complete images of the heart or brain in only one rotation.

Toshiba has to create its business strategies and new products according to those trends just as Mr. the global warming has become an urgent problem. Toshiba wants to secure more markets. That is why one of the newest products of Toshiba is the Incredible Pen. water and food. products and services that will help society overcome the critical problems of today and tomorrow‖. Noriko Sasaki – Director. a tool for education which can help children learn English better. The Incredible Pen can pronounce a word describe the picture you show it. The newest technologies. gets influence in more fields. The ability to consistently deliver innovative products and responsive services is the result of a steadfast commitment to total quality on the part of all employees and suppliers . Toshiba is trying to become the leading company electric/electronics manufacturing with strong global competitive power. The increase in buyer power and needs such as energy. including the cutting edge of digital video. Toshiba Group will demonstrate our creative powers of imagination backed up by our prowess in sensitively reading the trends of the times and use them to create the technologies. It has a lot of challenges. but it also brings many opportunities.Analysis of Vision and mission Toshiba’s Vision Nowadays. the importance of high quality healthcare and education and last but not least. global economy is very unstable. To meet this commitment. President and CEO of Toshiba – said: ―To take maximum advantage of these trends. The mission of Toshiba Surveillance and IP Video Products Group is to provide superior technology and value in surveillance imaging solutions to its customers and to move the CCTV industry forward by consistently introducing innovative products into the marketplace. Toshiba’s mission With so many changes in the market. and dependable video monitors. therefor attains higher profit. the Toshiba Corporation invests billions of dollars annually into an aggressive research and development program that is the model for the electronics industry. are being incorporated into the components the CCTV market wants most—high-resolution color and black and white cameras. time-lapse video recorders. stable capital and business.

The Structure of Organisition .

Senior Management Directors Chairman of the Board of Director: Atsutoshi Nishida Directors ( serves concurrently as Executive Officer ): Norio Sasaki Masashi Muromachi Hidejiro Shimomitsu Hisao Tanaka Hideo Kitamura Makoto Kubo Toshiharu Watanabe Fumio Muraoka Hiroshi Horioka Outside Directors: Hiroshi Hirabayashi Takeshi Sasaki Takeo Kosugi Executive Officers Representative Executive Officer President and Chief Executive Officer: Representative Executive Officers Corporate Senior Executive Vice Presidents: Masashi Muromachi Hidejiro Shimomitsu Hisao Tanaka Hideo Kitamura Representative Executive Officer Corporate Executive Vice President: Executive Officers Corporate Executive Vice Presidents: Yoshihide Fujii Shozo Saito Toshiharu Watanabe Yasuharu Igarashi Akira Sudo Executive Officers Corporate Senior Vice Presidents: Kazuyoshi Yamamori Kiyoshi Kobayashi Toshio Masaki Masaaki Oosumi Shoji Yoshioka Hiroshi Saito Shigenori Shiga Masayasu Toyohara Makoto Kubo Norio Sasaki .

Corporate Vice President Hironobu Nishikori .Executive Officer.Executive Officer.Executive Officer.Executive Officer. Corporate Vice President Power Systems Company President and CEO: Executive Vice President: Yasuharu Igarashi .Executive Officer. Corporate Vice President Makoto Hideshima . Corporate Senior Vice President Shigenori Tokumitsu . Corporate Vice President Yasunobu Eimoto .Executive Officers Corporate Vice Presidents: Koji Iwama Masakazu Kakumu Yasuhiro Shimura Munehiko Tsuchiya Masazumi Yoshioka Hiroshi Igashira Hironobu Nishikori Makoto Hideshima Teruo Kiriyama Osamu Maekawa Yasuo Naruke Shigenori Tokumitsu Naoki Takenaka Kiyoshi Okamura Takeshi Yokota Fumiaki Ushio Digital Products & Services Company President and CEO: Executive Vice President: Executive Vice President: Masaaki Oosumi . Corporate Executive Vice President Shigenori Shiga .Executive Officer. Corporate Vice President Hidehito Murato Semiconductor & Storage Products Company President and CEO: Executive Vice President: Executive Vice President: Executive Vice President: Kiyoshi Kobayashi .Executive Officer.Executive Officer. Corporate Senior Vice President Munehiko Tsuchiya . Corporate Senior Vice President Masakazu Kakumu .Executive Officer.Executive Officer. Corporate Senior Vice President Social Infrastructure Systems Company President and CEO: Executive Vice President: Executive Vice President: Toshio Masaki .

Toshiba’s global home appliances business is underpinned by a network of partnerships with companies within and outside Toshiba Group. Toshiba was the first Japanese company to commercialize a home network system. Toshiba Home Appliances Corporation. Toshiba’s environmentally friendly products emphasize comfortable yet environmentally aware lifestyles. LED Lamp Straight Tube LED Base Light Refrigerator & Washer Dryer Room Air Conditioner . and other Group companies under the leadership of Toshiba Consumer Electronics Holdings Corporation. including refrigerators. To offer just one example. washing machines. washing machine and vacuum cleaner 80 years ago still drives the Company and its restless creativity. LED lighting and air-conditioning systems. Toshiba Lighting & Technology Corporation. achieving a new level of convenience for consumers. can provide virtually every appliance essential for the contemporary home. Toshiba Carrier Corporation. We continue to be a source of products and services that harness cutting-edge technology to transform society and lifestyles. Between them.Product Mix Toshiba Consumer Electronics Holdings Corporation The spirit of innovation that inspired Toshiba to introduce Japan’s first refrigerator.

marketing and sales attuned to evolving market needs. To make the Toshiba brand synonymous with ―the best‖ and to increase market share in rapidly growing emerging economies. production and sales & marketing. and in glasses-free 3D notebook PCs and tablets. including LCD TVs with superior picture quality and recording functions and Blu-ray Disc recorders with distinctive editing functions. REGZA.Digital Products & Services Company The visual products business is the source of trend-setting products noted for innovative features and technologies such as glasses-free 3D and peak shift control. Blu-ray Disc recorder . LCD & LED TV REGZA Blu-ray. allows the Digital Products & Services Company to create new value for the world— value encapsulated in a captivating series of digital products. Integration of these businesses to capitalize on their strengths in design. The PC business. Toshiba offers a broad range of products for more vivid and convenient enjoyment of 3D and other digital content. creator of the world’s first notebook PC. ranging from LCD TVs and Bluray Disc recorders to notebook PCs and tablets. we emphasize product planning. continues to release a stream of cutting-edge solutions. Toshiba’s technological expertise is brought into full play in the dynabook series of slim and lightweight PCs. development. Under the REGZA brand.

Defense and Electronic Systems for airtraffic control and weather observation. Automation Products & Facility Solutions. The company is active in five fields: Transmission & Distribution Systems. the company is spurring worldwide progress in infrastructure and is at the forefront of efforts to create smart communities. disaster prevention and security systems. and the Environmental Systems Division. gas and transportation systems. broadcasting systems. inverters and other power electronics. With in-depth capabilities in these critical fields.REGZA Tablet Social Infrastructure Systems Company The Social Infrastructure Systems Company provides essential equipment. industrial measuring instruments and labor-saving equipment. Railway & Automotive Systems. Gas Insulated Switchgear Water Supply and Sewerage Monitoring System SCiB Taketoyo Mega Solar Power Plant (Artist’s Impression) . systems and services for the construction of core social infrastructure. including power transmission and distribution systems and solar photovoltaic systems. water. including SCiB rechargeable batteries. including water supply and sewerage systems and waste treatment systems. including electricity. including traffic control. high-efficiency motors.

Toshiba installed the world’s fastest operating elevators* in ―TAIPEI 101.010m per minute recognized by ―Guinness World Records. office solutions.‖ their maximum speed of 1. maintenance. a 634m-high digital broadcasting tower scheduled to open in May 22. Taipei 101 Elevators Escalators . modernization and total building management system. including radio-frequency ID (RFID) and barcode systems.‖ and has won a major contract to supply Japan’s fastest large capacity elevators to ―Tokyo Sky Tree‖. sales. including multi-function peripherals (MFPs). including point-of-sales (POS) systems. installation. The company also supplies inkjet heads for industrial applications that deliver outstanding print quality.Toshiba TEC Corporation Toshiba TEC supports businesses pursuing greater efficiency across their operations with total solutions in three core areas: retail solutions. POS System Barcode System Multi-Function Peripherals "e-STUDIO" Toshiba Elevator and Building Systems Corporation With advanced technologies and reliable services for high-quality elevators and escalators. we have built a framework to offer all aspect from system development. production. 2012. and supply chain solutions.

including delivery of applications developed in house as SaaS. Toshiba has cultivated an international lighting business and become one of the world’s leading manufacturers and suppliers. S10000 High-speed OCR Scanner Customer Information Bureau Support System New Lighting Systems Division In the 120 years since developing and producing Japan’s first incandescent lamp. determined to build a more environmentally conscious business. including promotion of energy efficient. As Toshiba Group’s IT solutions expert. The New Lighting Systems Division takes the initiative in building a global presence in new lighting systems.Toshiba Solutions Corporation Deploying cutting-edge technology rooted in a wealth of experience allows Toshiba Solutions to supports companies and organizations as a trusted solutions provider. environmentally friendly LED lighting products. Toshiba ended production of general-use incandescent lamps. integrating the strength of Toshiba Group’s technologies in phosphor and semiconductors. Expertise honed in systems integration also enriches cloud services. In March 2010. quality. helping them to organize grow and prosper. A Convenience Store Light Up the Louvre LED Down Light Toshiba LEDs to Adopting LED Lights . outsourcing and maintenance.1 IT solutions partner. The diverse services we offer encompass everything from consultation and design and development to implementation. reliability and technological prowess that reflects the ability to continually enhance customer satisfaction as the No. Toshiba solutions has earned a reputation for trustworthiness.

.Materials & Devices Division Capitalizing on Toshiba’s expertise in electronic devices. The company also proposes IT solutions to meet the needs of individual hospitals and clinics. ranging from screening for early detection of disease to diagnosis and treatment and post-treatment follow-up. Providing comprehensive. X-ray. the Materials and Devices Division offers DNA chips for both medical and non-medical fields. ultrasound and MRI systems. Electron Devices Materials & Components DNA Chip Cassette Toshiba Medical Systems Corporation Toshiba Medical Systems Corporation comprehensive line-up of diagnostic imaging systems includes CT. The division supervises Toshiba Group companies that produce high-performance materials and components and thermal print heads. high-added-value solutions that meet the diverse needs of medical institutions. allows Toshiba Medical Systems to contribute to society through medical equipment embodying the ―Made for Life™‖ slogan. rapid and accurate DNA testing suitable for practical applications. Toshiba’s electrochemical DNA chips achieve simple.

and discrete products. foreseeing demand for energy-saving digital products. In semiconductors the emphasis is on four key business fields: memories. As the only company supplying HDD. analog and imaging ICs. the company integrated Toshiba’s storage products businesses in hard disk drives (HDD) and solid state drives (SSD). In July 2011. 2. the Semiconductor & Storage Products Company seeks global leadership across its product areas: discrete products. analog and imaging ICs. logic LSIs. Toshiba is ready to respond to global needs in data storage and cloud-computing. memories and storage products.5-inch 1TB HDD NAND Flash Memories Products . SSD and NAND Flash memory solutions. and by combining high capacity SSD and high performance HDD.320-row Area Detector CT MRI Diagnostic Ultrasound System Hybrid Catheter System Semiconductor & Storage Products Company From industry leading memories to advanced enterprise solutions. Toshiba invented NAND Flash memory and leads the industry with its cutting-edge technology. logic LSIs. supporting advances in digital products. The company is expanding production capacity for power devices.

and nuclear power. all essential for realizing the stable electricity supply essential for powering our modern world. Drawing on its cumulative expertise.Power Devices SSD for enterprise applicati Power Systems Company The Power Systems Company's capabilities cover the full spectrum of power generation systems. while proactively responding to reviews of safety standards by various countries. AP1000 Advanced Pressurized Water Reactor Hydroelectric Power Station A Power Turbine Thermal Power Station . including high-efficiency thermal and hydro power generation. In the nuclear field. Toshiba continues to advance the performance of thermal and hydro power generation systems. renewable such as geothermal and wind power. Cost competitiveness and industry-leading technology reinforced through strategic alliances with leading international partners support Toshiba in responding to emerging trends while contributing to the progress of power infrastructure worldwide. we are applying maintenance technologies that ensure the safe. including carbon capture and storage (CCS) and home-use fuel cells with the potential to slash CO2 emissions. We are also channeling resources into R&D of promising technologies. stable operation of existing plants and developing next-generation nuclear reactors characterized by extremely robust safety systems.

including autostereoscopic high-definition displays. consume little power and offer excellent image quality. Ltd. The company is also developing state-of-the-art 3D technologies and products. With its major product lines focused on small. the company is a leader in low temperature polysilicon TFT technology and in the global market. Low-Temperature Polysilicon TFT LCD LTPS TFT LCD for vehicle-mounted 21-inch Autostereoscopic High-definition Display .Toshiba Mobile Display Co.. with products that are light and thin.and medium-sized high-definition displays.

will be shipping in Japan this December. It's lost an inch in becoming a retail product. Japan's biggest electronics expo. the rest of the world should not be far behind.Toshiba Regza GL1 wants you to put down the glasses. . The new set. but that doesn't mean the company is lacking ambition in the display-making field. to make official that 21-inch glasses-free 3D prototype we've been hearing about. . enjoy the 3D Toshiba might have abandoned OLED. with the 20GL1 offering a 20-inch diagonal. Today it's using CEATEC 2010. but the important multiparallax picture transmission (employing a lenticular lens setup as used in Philips' Dimenco) remains the same. and if it really does what it promises. accompanied by a smaller 12GL1 model.


based on the May 2011 announcement.May 24. 2011 On May 24.The Management Policies Mid-to Long-term vision and Basic Strategic Policies Basic Management Policies / mid-to Long-term vision and Basic Strategic Policies An introduction to Toshiba’s business strategies. we announced our management policy and business strategies for the period to FY2013. Numerical Targets Strategies for Transforming Toshiba into a Global Leader . Basic Management Policies . and accelerate globalization. We will accelerate business structure transformation by prioritizing investment to new and growing business areas. aiming to be a global leader. 2011.

to Long Term Vision and Basic Strategic Policies .Mid.

Webtop Service Division will support a diverse range of information provision and portal services. and promote new services designed for the Internet. This new division will promote further advances into the high growth areas of outsourcing services and promote Toshiba's role as an application service provider (ASP). Underpinning these strategies is a 20 billion yen investment in upgrading the company's Server Center to provide all the facilities necessary for comprehensive outsourcing and ASP services. The i-Value Creation Company sees the forthcoming launch of IMT2000. with its main focus on mobile applications. The new company will lead the way in developing consumer-oriented Mobile Internet services. The Media & Content Division will oversee planning and development of content businesses. the Webtop Service Division and Media & Content Division. as a major opportunity and will focus its resources . 2000. which will start operations as Toshiba's ninth in-house company on April 1st. and also promote a synergy with the content businesses with which Toshiba has been laying foundations for its activities in the digital age. Chief among the moves announced today is the establishment of the i-Value Creation Company. The company also announced that it will add weight to its thrust into Internet-based B2B business by establishing the e-Net Division in its Information & Industrial Systems and Services Company. increasingly seen as the key drivers to widening use of Internet in coming years. the next generation of cellular phone standard.NEW INITIATIIVES Toshiba Announces Major Initiatives in Internet Businesses i-Value Creation Company and e-Net Division to Spearhead Toshiba's B2C and B2B Solutions Tokyo – Toshiba Corporation is promoting a series of initiatives designed to reinforce its overall capabilities in Internet businesses covering both business-to-business (B2B) and business to consumer (B2C) operations. The i-Value Creation Company The i-Value Creation Company will initially have two divisions. and other platforms. digital broadcasting.

the i-Value Creation Company will seek to incubate promising new businesses and then spin them off to operate as independent entities. the pioneer of on-line. a joint venture with . recruitment and remuneration systems. but its promotion of mobile terminals plays to one of Toshiba's greatest strengths. music and video distribution and auctions. Toshiba will fully take advantage of its existing alliances with global leaders in the entertainment and content industry. both launched in 1998. Each will be free to adopt its own business style and approaches to decision-making..on developing new businesses to take full advantage of its potential. the electronic news clipping service. It will promote content services through such ventures as TOWANI Corporation. Ltd. The system will use Toshiba's proprietary format conversion technology and will support access from various types of cellular phones.. Toshiba is responding by enhancing its current Internet services and developing new ones. Toshiba today entered into an agreement with Matsui Securities Co. Toshiba has also decided to invest in ―HON-YA-SAN‖. whether at home. Internet-based stock trading in Japan. financial. travel information. travel. In particular. one of Japan's leading Internet bookstores. and offer them to mobile users. finance. to provide Mobile Internet stock information services to Matsui's customers. As Japan's most popular source for information on railway services and on entertainment in and around stations. entertainment and music. Not only is this expected to stimulate expanded Internet use. it will seek to further its partnership with AOL-Time Warner and to reinforce music services in cooperation with Warner-EMI. and News Watch Inc. portable PCs and other personal portable devices. Ltd. In its operations. including the popular Eki-mae Tanken Club and the Fresheye Search Engine.. In this endeavor. One area where Toshiba will soon launch next-generation services is in provision of stock prices and investment trust information to mobile users. It has already been selected for NTT DoCoMo's i-mode services and is now available to mobile users.. ticketing. Expanding Content Services to Mobile Users In the area of media content. IMT2000's support for transmission of high grade graphic and audio sources over cellular devices will provide users with the convenience of seamless access to information and services. Toshiba will extend this type of mobile solution service to various content providers. The i-Value Creation Company will further Toshiba's current Internet services in Japan. i-Value Creation Company will develop its potential further by expanding its links and menus to embrace finance. In the first of an expected series of such agreements. the company will partner with Nihon Short-Wave Broadcasting Co. in the office or on the move. Eki-mae Tanken Club currently enjoys over 1 million page views a day. in setting up an information provision center and infrastructure that will support expected emergence of on-line trading of stock over mobile terminals. The i-Value Creation Company will also develop a wide range of new Internet businesses in such areas as leisure.

Drawing on its experience as a supplier of integrated systems solutions to a wide range of industries. ASP services that provide small. It already promotes use of electronic data interchanges (EDI) and the Internet in its procurement systems. Driving the Promotion of In-house Services Toshiba is realigning its operations to take full advantage of the Internet and digitization. outsourcing services. both in its own activities and in supporting its customers. new types of e-commerce utilizing digital broadcasting services. A comprehensive. and TOSKADOMAIN Co. Ltd. such as personnel management and accounting. .. and positioning information services using the Internet and mobile terminals. e-Net Division Toshiba's Information and Industrial Systems & Services Company is dedicated to providing corporate customers with the infrastructure and platforms required to meet the demands of the digital age and B2B operations. materials sourcing and ordering. is developing a new Internet-based IT system with the goal of enhancing operational efficiency. It will cover design. development. Internet-based procurement system will be introduced at the Fuchu Operations.to medium-sized companies with modular. by cutting costs and achieving a higher degree of customer satisfaction through on-line tracking of product availability. Toshiba's largest manufacturing facility. and expects 100% of its procurement to be on-line by 2001. a joint venture in electronic publishing with Kadokawa Shoten Publishing Co. production and delivery information. By 2003. for example. Individual businesses are following a similar approach. Toshiba will seek business opportunities by extending the scope of its content services to include new types of platforms through developing Internet-based systems for BS digital data broadcasting and mobile broadcasting services. the e-Net Division will direct its resources to procurement and transactions systems. 2000. on April 1st. The Semiconductor Company. integrated platforms that support different aspects of business operations.. Ltd.Nippon TV and Warner Brothers that produces movies and TV programs. The plant will provide a model facility from which Internet services will be extended throughout the company. knowledge integration services that call for electronic documentation and management. and plans to invest 250 billion by 2003 in developing the business. this transition is expected to produce procurement costs 200 billion yen lower than in 1999. Toshiba expects its Internet-related business sales to reach 500 billion yen in 2003.

to provide full product support and after-sales service for all owners of Toshiba HD DVD products. an international organization with some 200 member companies. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe. This decision has been made following recent major changes in the market. This decision will not impact on Toshiba's commitment to standard DVD. however. Toshiba will continue. HD DVD was developed to offer consumers access at an affordable price to high-quality. in a wide range of technologies that will drive mass market access to high definition content." Toshiba will continue to lead innovation. and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies. the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent. These include high capacity NAND flash memory." said Atsutoshi Nishida. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand. "While we are disappointed for the company and more importantly. "We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop. visual processing. President and CEO of Toshiba Corporation. . as a member of the DVD Forum. Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels.OTHER SIGNIFICENT AND FEATURE Company Remains Focused on Championing Consumer Access to High Definition Content TOKYO--Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop. next generation CPUs. yet will continue to make efforts to meet customer requirements. for the consumer. manufacture and market HD DVD players and recorders. high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress. small form factor hard disk drives. Toshiba intends to continue to contribute to the development of the DVD industry. technology and intellectual property to make digital convergence a reality. aiming for cessation of these businesses by the end of March 2008. and the company will continue to market conventional DVD players and recorders. committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Blu-ray and HD-DVD went head-to-head to see who could dominate the burgeoning market for movies produced in the high definition format.Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market. "In light of recent growth in digital devices supporting the Blu-ray format. Toshiba has decided to join the BDA. The decision marks a big change for the electronics firm which was the prime mover of the rival HD-DVD format. Toshiba will study possible collaboration with these companies for future business opportunities." the Japanese firm said in a statement. and DreamWorks Animation and major Japanese and European content providers on the entertainment side. The format war over high-def discs The format war was effectively won in early 2008 when the effectively ended in early 2008 Blu-ray camp won the backing of all four of the biggest movie studios. combined with market demand from consumers and retailers alike. including Universal Studios. Intel. Toshiba joins Blu-ray disc camp Toshiba is to start making products that can play Bluray discs. as well as leaders in the IT industry. and HP.the industry body which oversees development of the high-definition format. Its first products are likely to be ready for the end of 2009. including Microsoft. Its efforts to dominate the HD market were also helped by sales of the PlayStation 3 which has a Blu-ray player built-in. The Japanese firm also said it would join the Blu-ray Disc Association (BDA) . . Paramount Pictures. utilizing the many assets generated through the development of HD DVD. Blu-ray was largely developed by Sony. Toshiba said it would begin production of stand alone Blu-ray players as well as drives for PCs and laptops.

Conclusion     With respect to the above study and the finding thereby. With few more concerted efforts. the said organization need to enter the rural market in order to completely establish itself all over. . the company has definitely entrenched into the urban market. At last we can conclude most of the people in the market prefer TOSHIBA products. After study of marketing strategies and plans of TOSHIBA we can say that TOSHIBA would be the toughest competitor in the market.

google.toshiba.com  www.com .com  www.wikipedia.BIBLIOGRAPHY  Marketing management –Kotler Philip  Statistical method-Gupta S.P  Research methodology-Kothari-C.R  www.

Sign up to vote on this title
UsefulNot useful