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Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India. Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner. Product Range Surf Excel products include Surf Excel Matic, a detergent powder designed specially for washing machines as it has a low lather formula.Surf Excel Matic was launched in the year 2002. Surf Excel Matic has 2 variants Top Load & Front Load. Surf Excel Matic Top Load with special ‘Multi Active System’ molecules is specially designed to work in large quantities of water & remove tough stains in the washing machine itself. While Surf Excel Matic Front Load with its concentrated 'low foam'‘2X Formula’ is designed to remove stains without generating excess foam which is harmful for washing machine. Quick Wash is a product that saves up to 2 buckets of water and Blue is used for Fabric and Colour Care. Surf Excel also has some specialist products like Gentle Wash, a liquid detergent, and Surf Excel Bar, a nil mineral detergent bar. NIL MINERAL BAR: In India HUL is the only company where NMB is manufactured. NMB manufacturing is different from traditional NSD bar manufacturing. It is a premium category product. The washing properties are enhanced due to no addition of any fillers. In washing soda surf excel is in first position in Pakistan.
It penetrates into the layers of fabric and removes tough stains from 10 most stain prone areas like collars, cuffs, pockets, bottoms, waist sleeves, stocks, underarms and trouser falls.
Ordinary detergents have excess lather that wastes water without giving a complete wash.
Only Surf excel Quickwash has a special low lather formulation that removes tough stains while saving two buckets of water daily.
While it's an enriched form of drinking water that keeps you healthy and strong. 4000g 3000g 1500g 750g 500g 200g . you would benefit greatly by using Surf excel Quickwash. Go on! Give your clothes the softness they deserve. you would benefit greatly by using Surf excel Quickwash. Surf excel Quickwash is available in the following pack.Refill 3300g . this happens as soon as the soap and water mix. this happens as soon as the soap and water mix. Because of its inability to dissolve soaps and detergents.Carton 200g .Water that contains dissolved calcium and magnesium salts is called Hard Water. Go on! Give your clothes the softness they deserve. clothes don't exactly feel the same way. washing with hard water can be a waste of time .clothes simply refuse to clean and your frustration can grow. HOW IT WORKS? .So if you belong to a part of India (click to view map) that predominantly has hard water.Bucket PRODUCT RANGE Surf excel quick wash Only Surf excel Quickwash smartly converts hard water to soft water and the best part is.So if you belong to a part of India (click to view map) that predominantly has hard water. Only Surf excel Quickwash smartly converts hard water to soft water and the best part is.
On mixing Surf excel Quickwash with power boosters. waist. bottoms.Refill 3300g . Surf excel Bar is made of 'Pure clean technology'. "Red ko red rakhne ke liye blue". socks. So be it top load or front load. underarms and trouser falls. pockets. Other ordinary bars contain upto 40% mud-like contents. Stain removal is now much simpler. . Surf excel Blue is available in the following pack. It penetrates into the layers of fabric and removes tough stains from 10 most stain prone areas such as collars. It does not contain mud-like contents. 4000g 3000g 1500g 750g 500g 200g .A hardness test for proof shows that: The hardness scale turns red if the water is hard.Bucket surf excel matic It's triple-powered formula ensures that the toughest of stains are removed easily in just one wash. choosing Surf excel Matic makes perfect sense! surf excel bar Surf excel Bar targets tough food stains.Carton 200g . sleeves. the strip turns green and the water is now soft. Surf excel blue Surf excel Blue is a colour care variant. cuffs.
georgettes and other special clothes. Dosage Instruction Add one cap full of Surf excel Gentle Wash to half a bucket of water and wash one garment at a time. silks.200ml NEED FOR THE STUDY COMPANY PROFILE . crepes. Surf excel Gentle Wash . It gives a caring wash for all special garments. Always drip dry in shade. Surf excel Liquid is available in the following pack.Surf excel Bar is available in the following pack. baby clothes. Check whether the colour of the garment is running by dipping one corner in the solution with Gentle Wash.designed for special and delicate garments Surf excel Gentle Wash is suitable for woollens. It removes stains without damaging colours* and leaves them fragrant. 800g (200x4) 400g 250g 200g+Mesh 125g 100g+Mesh 75g Gentle wash Liquid magic .
there were a few hurdles that could not be overcome. •To make the study on that data collected. The project had to be completed within a few time period and hence the sample size had to be lesser. •Area selection had to be done on a random basis. •To prepare questionnaire about the product. SCOPE OF THE STUDY •To make a consumer awareness about the product. •Time constraint was the biggest limitation.PRODUCT PORTFOLIO OBJECTIVES OF THE STUDY PRIMARY OBJECTIVE To find out the satisfaction level of consumer. These constituted the limitetions of the research.there were a few areas in the outskirts of the city that could not be visited. Care was taken that the below limitations did not affect the research results as much. . SECONDARY OBJECTIVE •The main objective is to know about the awareness on products. RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY Though the research was done in a systematic and planned manner. Hence. Convenience was also considered. •To analyse the data interpretation.
QUESTIONNAIRE .•One problem that every interviewer faces is the willingness of the consumer in filling up the questionnaire. •Validity of informtion obtained from the respondents was a major drawback.