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PAVAN KUMAR E. SAIBABU A. RAVI KIRAN E.
DJR Institute of Engineering & Technology
DJR Nagar, NH-5, Gudavalli, Vijayawada - 521104, A.P. India
PRS ECO-FRIENDLY FOOT WEAR
2. PRS is unique because it is eco. By doing this. Our main mission is to establish PRS as the best foot wear company. Our main aim is to create a eco friendly shoe that which have an extra benefit which is not available in any other foot wear and shoe. Mission and Vision PRS is a company that provides complete eco-friendly foot wears. This is done because it is eco-friendly to the nature. In this process we use mostly eco-friendly products that reduce harm and ensure safety to the environment. Keys to Success The keys to our success are as follows: 1. Ensuring 3R’S like re-use. re-cycle and reduce. Design foot wear according to needs and desires of customers. Every day we walk a lot. Our team consists of experienced and young managers. PRS is start-up company that provides various variety and range of foot wear. Unique in that we give the best quality foot wears which are made up of eco friendly products. Charge a phone while you walk. 4. tastes and desires. and also make the customer feels good.PRS ECO-FRIENDLY FOOT WEAR PRS is a company that provides eco friendly shoe for all ranges and wide varieties of footwear. Ensuring that our services are eco-friendly.friendly. in that we consume and produce lot of energy saving that the energy that we produce the key aspect of PRS. Objectives PRS’s main objective is to provide best quality foot wear with the use of eco-friendly products. We prepare foot wear according to the customer trends. We shall help to save the customer energy. 3. . our customers can also save their money too.
We estimate that our start-up costs will be 30 crores (including legal costs. Threats . and related expenses). whichever will better suite the future business needs. An additional of 5 crores will be required in the bank account as an operating capital for the first two months of operation. Benefit towards promotional activities. As the operation grows. SWOT ANALYSIS Strengths Innovation New concepts introduced Eco-friendly concept Young management Weakness New entry into the market Awareness among the people Opportunities Mass market.Company Ownership This business will be a partnership firm. the owners will consider re-registering as a limited liability company or as a corporation. The partners will share profits and losses equally. direct mail. logo design. The start-up costs are to be financed in equal portions by the owners’ personal funds. owned by three partners. Advertising.
in short time. 000 RS. Brochures Insurance Research and development Expensed equipment Other Total Start-up Expense RS.00. Competitors may come up with same idea.00.00.30.1. 00.50. 2. Table: Start-up Requirements Start-up Expenses Legal Stationery etc.000 RS. Karnataka. 00.000 Amount .000 RS. we intend to expand our localities and facilities.00.000 RS. However.5.10.000 RS.50.000 RS.000 RS. 00. Company Location and Facilities Initially the office will be located at Tumkur.50.2.
10. 00.000 RS.7.000 RS. 5.1. 10. 00.000 RS. 00. 10.General reserve Start-up Assets Needed Cash Balance on Starting Date Other Short-term Assets Total Short-term Assets Long-term Assets Total Assets Total Requirements Capital A B C Total Investment Short-term Liabilities Accounts Payable0 Current Borrowing Other Short-term Liabilities 0 Subtotal Short-term Liabilities0 Long-term Liabilities0 Total Liabilities0 Total Capital Rs 2. 52.00. 00. 10.00. 00. 00. 00. 00.1. 00.00.00. 00.000 RS.000 RS. Ensuring the concept of eco-friendly and reduce.40.00. 00.10.00.000 RS. re-use and re-cycle.000 Services We offer services in damage of charger. 00. 00.00.000 RS. 00.00. 00.000 RS.000 RS.000 RS. 7.00.000 RS. 00.000 RS.30. .
Due to draw back of that we cannot produce footwear below size 5. Financial Plan General Assumptions 2012 2013 2014 . professional foot wear maker is a commodity. We want those make it special. so we consider all adult age group as our market. Market Segmentation As wearing foot wear is compulsory to all human beings. As previously stated. this industry has mass market scope so we must meet our customers with huge advertisement by highlighting the special features. PRS offers a wide range of variety of foot wears.Market Analysis Foot wear is the common part in everyone daily life. not forgetting the concept of eco-friendly. Therefore. not a calamity.
00% 10.000 .000 Rs 60.00% Salaries Managers Executives Workers Total Rest 50.m.00% 15.000 Rs 10.00.00% 60.Long-term Interest Rate % Tax Rate % Expenses in Cash % Sales on Credit % Personnel Burden % 10.00% 10.00.000 Rs 1.E.40. Year one Sales Expenses Advertising Sponsoring celebrities’ event Promotion Bank interest Salaries Other expenses Rs 5.00% 10. (each) Rest 50.000 p.00.00.P reaches in the second year.000 Rs 2.00% 25.00% 10.00% 10.00.00.m.00.00% 25.00% 15.00% 25.00. (each) Rest 15.00% 60.00.00% 60.000 RS 5. According to us B.000 p.000 Break even Analysise It is a point where a firm neither incurs losses or gain profits.00% 15.000p.m (each) Rest 35.00. 00.
0000 Sales Revenue Casual foot wear Formal Track and sports Stylish Rs 10.00.00.00.00.000 .Total Rs 25.000 Rs 2.00.00.000 Rs 23.00.00.000 RS 2.00.00.00.000 Total Loss Rs 2.000 Rs 3.00.0.000 Year two Sales Expenses Advertising Sponsoring celebrities’ event Promotion Bank interest Rs 3.40.00.00.00.00.000 Rs Rs 5.00.000 5.00.00.000 Rs 60.
Sales Strategy The company’s sales strategy will be based on the following elements: Advertising in newspapers.000 Rs 26. they often realize that they cannot avail another product at this prices. Radio and television with the brand ambassador.00. Market Needs The market needs for eco-friendly event foot wear according to the customers' desire to have a comfort. Salaries Other expenses Rs 1.000 6.00.00.50.000 Rs Rs 5. sachin and Husain bolt. look for the price.00. Although major customer segments.00.00.000 Rs 3.0000 Total Sales Revenue Casual foot wear Formal Track and sports Stylish Rs 11.00. Outlet promotion through local celebraties.50.000 Rs 15.00. Mobile camp promotion.00.00.00.00.000 Total Target Market Segment Strategy All adult age group who can effort minimum to the best quality product.000 Rs 26.00. Organization structure .0.
Marketing manager is provided with three sub-ordinates.E. The accounts are maintained by them in tally software (7. All these managers have sub-ordinates. and other synthetic products used can be re-cycled and again be made into craw material.e. Human resources manager and Marketing manager. Re-cycle The recycled rubber. .2 version). Re-use The equipment used in the charger we can used further for manufacturing new foot wears. They are further sub-ordinated with other workers to assist them with various works. Re use and Recycle Our main intention as already mentioned is eco-friendly. recycled plastics. we introduced the concept of reduce. waste products. one for sales and other for mobile vans promotion. Like killing animals for leather and using the waste rubber and plastic. One for Payments and other for Receipts. followed by Three managers i.O. textiles. reuse and re-cycle Reduce By providing our foot wears we reduce pollution and harm to the environment. The Finance manager has two executives. These executives are further assisted with workers. Reduce. is Finance manager. Human resources managers have two executives One in in-charge of land halls and other one are for mobile vans.The hierarchy starts with C. One for Advertisements.