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Organization structure involves arranging organizational activities in such a way that it creates maximum value. The structure of the organization can be defined simply as the ways in which labor is divided into distinct tasks (which is a specialization decision) and the method through which coordination is achieved among these tasks. A good structure is one that increases the value created (consistent with a differentiation advantage) which decreases bureaucratic costs, which should provide a cost advantage.
12. Understand the basic building blocks (vertical differentiation, horizontal differentiation, integration)
There are three basic choices a firm has to make regarding the structure of the organization. These choices are called structure decisions.
Vertical Differentiation Decisions (specialization) The vertical differentiation decision determines the number of levels a firm has (how tall is the organization?) and determines how centralized or decentralized authority will be (how is the organization distributed?)
Horizontal Differentiation Decision (specialization) The horizontal differentiation decision determines how wide the organization will be. There are four main issues that challenge “tall” organizations. Integration Decision (coordination) The integration decision determines how each of the organizational activity units is coordinated. . 13. Problem of tall structures with principle of minimum chain of command This is a vertical differentiation issue.
14. and hybrid. the more it gets distorted). . 4) Tall organizations often have too many middle managers. 2) Tall organizations suffer more from information distortion (the more information is repeated. There are four types of horizontal differentiation structures: simple. This leads to inflexibility. 3) Tall organizations suffer more motivational problems (people in chain feel less responsible for the outcome).1) Tall organizations tend to have communication and coordination problems because of the time required to for information to go from the top to the bottom of the structure and vice versa. Pros and Cons of “Functional Structure” This is a horizontal differentiation issue. multidivisional. functional.
In the functional structure. Disadvantages of a Functional Structure (severe when a company expands) . people who are performing similar tasks using similar equipment are grouped together in functional units. Advantages of a Functional Structure 1) employees can learn from each other and get a better at the job 2) communication within the function is enhanced 3) employees can monitor each other (especially true in R&D) 4) units are fairly easy to control (little hierarchies emerge) 5) there are enhanced economies of scale B. A.
Strategic Business Unit or SBU is understood as a business unit within the overall corporate identity which is . requiring its own marketing plan. Strategic Business Unit In essence.1) communication outside the function is impaired due to function “orientation” 2) there are measurements problems (what is the contribution of X to the firm?) 3) there are location/autonomy problems that come with geographic expansion 4) 1 – 3 above result in strategic problems because the managers are taking care of these operational issues instead of focusing on strategic decisions. the SBU is a profit making area that focuses on a combination of product offer and market segment. competitor analysis. then we may want to create a SBU that focuses on that opportunity. and marketing campaign. if there's a big enough market niche for a product we can supply. A Strategic Business Unit emerges at the cross-over between: A product offering that the company could make and A reachable market segment that has a high value profit potential. That is to say. The disadvantages of a firm with a functional structure may lead the firm to reorganize as a multidivisional structure.
The unique small business unit benefits that a firm aggressively promotes in a consistent manner. they are best thought of as being composed of a number of businesses (or SBUs). the phrase "Strategic Business Unit" came into use in the 1960s. The external (market) dimension of a business is the relevant perspective for the proper identification of an SBU. This approach entails the creation of business units to address each market in which the company is operating. These organizational entities are large enough and homogeneous enough to exercise control over most strategic factors affecting their performance. or can simply be a smaller part of a company set up to perform a specific task. largely as a result of General Electric's many units. facing a well-defined set of competitors. When companies become really large.distinguishable from other business because it serves a defined external market where management can conduct strategic planning in relation to products and markets. The SBU has its own business strategy. which are sold to a uniform set of customers. . A Strategic Business Unit can encompass an entire company. objectives and competitors and these will often be different from those of the parent company. An SBU is an sole operating unit or planning focus that does not group a distinct set of products or services. The organization of the business unit is determined by the needs of the market. They are managed as self contained planning units for which discrete business strategies can be developed. In the broader domain of strategic management.