The Salon, weight management & Spa is elegantly designed and laid out spaciously with separate sections for
Ladies & Gentlemen which enables even the most conservative & affluent people to patronize it comfortably as if in home. A lot of preparation has gone into the opening of the Salon wherein all the Staff has been intensely trained under French beauty experts to ensure the best professional care is extended to all Customers.
Conveniently located in Banjara Hills nestled in a quiet neighborhood this Boutique Beauty Salon, slimming Centre & Spa has opened their doors on Saturday 29 may 2012. Ample car parking and an easy approach makes the entire experience of patronizing this place a thoroughly enjoyable one wanting you to go back for more.
Name: SHRAY.V-Financial director KHADIJA.F- marketing director RAMESHFAISALRUCHIKAVEENAMRIGNABusiness model: privately owned First salon TO be opened: may 29-2012,BANJARA HILLS RD-7 opp GVK mall Growth plans: “We don’t intend to open any more branches at the moment, but are in the process of expanding our existing outlets.”
Business mantra: “To maintain standards, keep a positive attitude, provide global luxury services and work towards achieving our goals.” Products: Hair & Make-up: JOHN BARRETT SPA: L’Oreal Professionals & Zoë’s spa Skin care: Zoë’s Cosmeceuticals.
Furniture and equipment:
BeautyTrack© Salon Software
Outlook for 2012: “PROVIDE HYDERABAD WITH LUXURIOUS BEAUTY AND HEALTH SERVICES!” ----------------------------------------------------
A.SCOPE & DEMAND OF Beauty
Beauty business set to boom:
-Beauty consciousness has dawned on rising affluence. With an increase in the number of households upgrading to a higher consumption lifestyle, there is an explosion of growth in the
Indian beauty space. -Consider the Living Standard Measurement (LSM) classification, which is the new socio-economic classification to gauge consumption patterns : between LSM 1-4 , which is the lowest level, and LSM 8-plus (top end), there has been an 80-fold jump in growth in the consumption of beauty products and services. -Eg.That explains why a Hindustan Unilever (HUL) is speeding up to open a Lakme salon a week. Or how a Jawed Habib Hair & Beauty (JHHB), which has grown from 37 salons in 2006 to around 225 at the end of November 2010, is eyeing a similar growth. Or why foreign chains like the contemporary French beauty salon, Jean-Claude Biguine, with annual revenues of 150 million euros, are setting up salons to groom the Indian consumer. -Clearly, the predominantly unorganized locally run beauty salon market is at an inflection point. -The mushrooming of branded chains like Lakme is expected to change the landscape completely a few years down the line, ushering in a new era of trained salon personnel, offering services based on global insights and professional products strutting the latest international technologies. -Growing affluence has resulted in increased experimentation. This has accelerated the growth of beauty categories. You see this explosive growth in beauty services as well. Salons are at the Centre of that growth. So it's a big opportunity. We have dramatically stepped up investment, innovation and go to market capabilities behind our entire beauty portfolio. With close to 150 salons at present, HUL is scaling up rapidly , setting up one Lakme salon per week. The ambition is audacious. -"SKYLER believes that there is room to keep adding salons for now. But what is crucial is to be true to the business model - the right return on capital, the right cost structure and the right people,”
-Currently, Indian hair and beauty industry is seeing a per capita annual spend of only $1.2, which is far lower than world standards. The number expected to grow to $5 by 2015. So, in terms of market potential, there is no problem, however, only those companies which can have strong manpower and can overcome the hurdles of the industry can sustain this growth. The Rs 23-crore firm has proposed to tap the capital market with an initial public offering of Rs 60 crore. The roughly Rs 7,000 crore organized and unorganized hair and beauty industry is growing at the CAGR of 35%. At this rate, it has the potential to become a Rs-30 ,000 crore business by 2015. Professionalization of salons Methods of running an FMCG company would not apply in the beauty field. The company set up a 100% subsidiary where Lakme was housed and looked after by a dedicated team having a separate CEO. The business got the attention it needed at a time when beauty was developing wings to take off in India. With national players expanding their base, will the unorganized market eventually be devoured? It will take time before anyone or few large branded players take a larger share of this market. However, we are expecting the consolidation to happen at the organized level in the coming years. Local players will continue to exist, considering that there are low barriers to entry in this sector. While no organized player can hold a substantial share of this market, "the pipeline is big enough for many players".
The reasons made us to opt a career in the Beauty and slimming Industry:
It has been noticed recently that people from different fields like Medicine , Engineering, Airline , Fashion designing , call centres etc
are taking up Beauty Cosmetology and Hair dressing as their profession. Many people are wondering why this is happening. If we take a closer look, it is not very difficult to understand why this is the case. Firstly Beauty Industry in India is Rs 12,000 Cr. Industry and it is the fastest growing industry in India at the rate of 30%. Such high growth rate means plenty of job opportunities. Basically there are 4 other reasons why this industry is very attractive. 1) It is high paying : The top hair dresser in Major Cities earn up to Rs1,70,000/- starting salary for a beauty therapist in a branded SPA/Salon is anywhere between 10,000-15000/- and can quickly earn between 30,000-50,000/- within a span of 2 years time. Average earning of a well trained and qualified hair trainer is Rs30,000/-. 2) Huge Demand : Previously people use to go to salons
and beauty parlours only on special occasions. Now it has become as routine to visit beauty clinics and salons every much. Much like going to restaurant at least once a month. More demand is created as every one wants to look good these days including male members, teenagers and even older members of family. With this situation the demand for good trained professional is very high. 3) Comfortable job timing : Working hours in a SPA/Salons are more comfortable and 99% of time it is only one day shift work. You can come home to catch up every day.
Gym, salons, spas; becoming social networking hub:
Women are willing to skip office but not gyms. Men are avoiding dates but not gyms. Rise of the gym culture is no more about physical fitness alone; it's increasingly becoming a social networking hub for those
using it. 5) In todays world, weight management has become an important issue,which thus led us(skyler slimming centre) to advance in this field and work for the betterment of the people and ultimately THE WORLD! 6) Obesity crisis.
A recent study reported that 75% of boomers lead an active lifestyle to stay healthy, and 40% even claim to be more fit than they were in their 20s. Their desire to stay ever- youthful, with the spending power to support that aim, stands to benefit the health and fitness industry. Boomers‘ focus on well-being becomes the perfect complement to the nation‘s renewed interest in reclaiming good health. 7) MAXIMUM RESPONSE FROM THE YOUNGER CROWD: The young generation today,has got in a lot of consiusness into ther lifestyles 8) Fitness industry finds niche. Within the last two decades, the number of gyms has steadily increased, with memberships totaling 41.5 million in 2007. And by all accounts, we believe there is growth ahead. 9) Spa & Yoga and Pilates’ popularity endures. 10) Start your own business: Starting your own business in beauty is perhaps one of the easiest businesses. It requires low investment and money normally would start coming right from first day onwards.
For you to be successful in this industry it is important that you start well. To start with you should not make a mistake of learning from a salon itself as there would not be proper training facility and not enough practice as salon owner would not like their paying clients to be subjected to learning students. i) First step is to identify a good beauty training school , which has good training facility, qualified trainers, Accreditation from reputed
body and has good ethics along with sound safety and hygiene standard. ii) Do not go just for skill training . Beauty Training is complete when you have proper knowledge of what you are doing . Students generally make this mistake of going for a short course and learn only the skill and learn how to do a particular treatment or styling . It is more important to how why a particular treatment or style has been recommended. This could only happen when you have thorough knowledge of subject. Learn both the Science and art of beauty education. iii) Learn to improve your communication and presentation skill: A well groomed beauty therapist/cosmetologist or a hair dresser along with good communication skills is a big asset to the company as they would be able to understand client better, build better rapport with clients and be in a position to explain why a particular treatment/style has been recommended. This would help n gaining client confidence and ensure the client would come back to you month on month for years together. iv) Get certified: It is equally important that you get certified by a reputed body preferably by body whose certification is accepted worldwide. Such certification would help you get jobs not only in India but also any where in the world. Getting International certification is like getting your PASSPORT FOR AN INTERNATIONAL CAREER IN BEAUTY AND HAIR INDUSTRY.
B.ADVERTISING CHANNELS & LAYOUT: a)invitation cards b)billboards & posters c)brochures
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C.SCOPE OF SLIMMING CENTRES IN INDIA!: In todays world, weight management has become an important issue,which thus led us(skyler slimming centre) to advance in this field and work for the betterment of the people and ultimately THE WORLD! Industry Overview Market Size -Estimated: 110 Billion Industry Growth Rate:30-35 % GDP Contribution :5% FDI Limits Raised from 26% to 51% Existing Companies :To Name a few companies Reliance, Dabur, Manipal Group of Companies, Dr. Batras, Kaya Health Clinic, etc Key Takeaways:
Obesity crisis. There is already a clear link between excessive weight gain and chronic health problems, such as diabetes and heart disease. At a time when health care costs are considered excessively high, this epidemic further compounds the problem. In fact, eight of the nine costliest diseases are directly related to excessive weight, and medical costs are typically 32% higher for inactive persons. We believe the burden that obesity places on the health care system — in cost and resources — makes this issue a national priority. Baby boomers pursue optimal health. The golden years have finally arrived for the oldest among the baby boomers, those born between 1946-1964. However, most are eschewing the retiring or sedentary life- style in pursuit of health and longevity. FACTS: A recent study reported that 75% of boomers lead an active lifestyle to stay healthy, and 40% even claim to be more fit than they were in their 20s. Their desire to stay ever- youthful, with the spending power to support that aim, stands to benefit the health and fitness industry. Boomers‘ focus on well-being becomes the perfect complement to the nation‘s renewed interest in reclaiming good health.
MAXIMUM RESPONSE FROM THE YOUNGER CROWD: The young generation today,has got in a lot of consiusness into ther lifestyles i.e the way they eat, indulge in hobbies and other extra curricular activities. This might be due to the over influence of the well maintained lives of their favorite celebs or famous personalities or even their inner circle influence. Younger generation is even more aware about the healthy facts and the disasters of unhealthy activities or issues. Fitness industry finds niche. Within the last two decades, the number of gyms has steadily increased, with memberships totaling 41.5 million in 2007. And by all accounts, we believe there is growth ahead. A particularly successful strategy, niche gyms, tailors services for a specific group historically overlooked by traditional gyms. In addition, new developments in exercise equipment are attracting members and opening novel markets. The commercial equipment manufacturers are benefiting from the domestic growth in gyms aswell and now see the international and vertical markets (hotels and spas) as excellent opportunities. Spa industry broadens appeal. Formerly considered a self-indulgent treat, spas are now increasingly seen as an essential part of a healthy regimen. The spa industry has broadened its appeal and is fast becoming a leading leisure activity. Yoga and Pilates’ popularity endures. Within the past decade, interest in yoga and Pilates has grown, to seek to integrate mind, body and spirit with exercise. Yoga and Pilates studios and manufacturers of related products have all benefited from the publics, especially the boomers‘, interest in using low-impact exercises to stay healthy. Wellness products promise to improve health. More people are paying closer attention to the quality of the foods and beverages they purchase. Consumers are keen to learn how wellness products can help stave off disease, lower cholesterol, lose weight and achieve overall well-being.
At our slimming Centre, WE provide Natural and organic foods and beverages, functional beverages with health-promoting and disease-preventing properties or solutions, and beauty products are appealing options for those wishing to live healthier lives while looking and feeling better. FACTS: Sales of health and wellness goods reached $102.8 million in 2007, which is expected to increase to $170 billion by 2012. And as boomers get older, more are turning to wellness products as an antidote to the signs of aging.
OUR Corporate Wellness Programs Contents:
We have implemented corporate wellness programs precisely to mitigate future health care costs. Our Corporate wellness program focus on illness prevention and usually include classes in basic nutrition, regular checkups, onsite fitness facilities and smokingcessation programs. A recent trend is leveraging financial incentives to promote wellness and healthy behavior. Gift cards, premium reductions and even cash bonuses will be rewarded to employees who complete a certain health programs.
Rising obesity levels and health care costs are providing a enormous opportunity for companies focused on reversing these negative trends. In addition, aging boomers‘ interest in well-being and longevity is a perfect complement to the nation‘s renewed interest in health. Gyms, fitness equipment, spas, yoga studios and wellness products are providing the tools for individuals to reclaim and maintain their health. And as individuals become more aware of the benefits of a healthy lifestyle, we believe these industries are poised to benefit.
D. Demand for the product –Macro & Micro
1)Beauty salons are big business
Three years ago, Deepa Apte used to drop in at a beauty salon once a fortnight or once in three weeks. Apte, 26, a sales executive at a leading company here, says she does so regularly now because it's important to look good. Hundreds of others like Apte are visiting beauty salons pretty frequently - and business is booming. Lending credence to this, virtually every big company that has a presence in the salon business is on an expansion drive. Hindustan Lever Ltd [ Get Quote ], the country's largest consumer goods company, is looking at doubling the number of its Lakme Beauty Salons in a year, from the current 60. Baccarose, the company that distributes and markets premium lifestyle brands like Elizabeth Arden, Escade, Nina Ricci and Siedo, is planning to open Clarins beauty studios in Bangalore, Delhi [ Images ] and Chennai over the next two years. At present it has only one studio in Mumbai [ Images ]. Meanwhile, several companies that run beauty salons are setting up training institutes. HLL is setting up a Lakme Beauty Training academy in Mumbai, Chennai and New Delhi. L'Oreal Professional, a division of L'Oreal, has invested in four technical centres (in Mumbai, Delhi, Kolkata [ Images ] and Bangalore). Schwarzkopf Professional, a division of Henkel Spic, has a training academy in Delhi. "Beauticians trained by the academy will get absorbed both in Lakme beauty salons and in the industry in general," a Lever spokesman says, explaining: "The future growth of the industry will require more trained beauticians." Agrees Shekhar Sethu, general manager at Schwarzkopf Professional: "Technical and service standards have been improving rapidly with companies investing in technical education." If the big boys are expanding, it's because business is growing at impressive
rates. Lakme's beauty salons in Mumbai clocked 28 per cent growth in revenue, 21 per cent growth in Chennai and a hefty 60 per cent or so growth rate in Bangalore.
Furthermore, companies like Henkel, L'Oreal and Wella, the German hair care company, are seeing the offtake of their products from beauty salons climb. The beauty salon industry's estimated turnover is over Rs 2,000 crore (Rs 20 billion), with the metros accounting for about 60 per cent of this. The large beauty salons take up over 27 per cent of the revenue in the towns. So why is the beauty salon business booming? As 'feel good' is becoming very important in today's high stress urban environment, beauty treatments at salons, gyms, massages, the spa experience and so on have become a part of people's lifestyles. Owing to the increasing demand the salon segment is experiencing a high growth rate. The business itself is rapidly changing. A few years ago, beauty salons used to offer regular services (waxing, threading, bleaching, facials). Now they offer specialised services like visible radiance lightening facials, intense glow facials, skin toning facials, hair reviving, hair revitalising and scalp conditioning programmes, among other things. At our skyler beauty salon we don’t just offer these special services,but also provide the worlds best picked up services from the best places using high quality products/brands. Strikingly too, men are flocking to beauty salons in ever increasing numbers in India,which led us to open up to their expectations aswell and thus we have a UNISEX SALONS and related services. Men are getting more and more enthusiastic about beauty services. Business in men's' salons is growing slightly faster than in women's salons as men are getting more conscious about their looks. It is now known for its infrastructure, ambience and service. Consumers today are willing to pay much more for a better experience. Sums up a consultant at Jacques Dessang, the Paris-based unisex beauty salon that fashion house Ravissant introduced into India and which has a presence at Mumbai's Taj Mahal Hotel: "The image of the beauty salon has changed. -PRODUCTS ARE OUR USP: At Skyler WE believe, products are so important because at the end of the day, great skin & hair, is a result of composition or the holistic approach.
Our company has identified four growth areas: everyday skincare, skin beauty, skin concerns such as pigmentation and acne, and anti-aging. -------------
2) Spa Industry
At one time, a visit to a spa was perceived as a self-indulgent treat. However, spas are now increasingly seen as being part of a healthy regimen. The spa industry has been working to broaden its consumer appeal and is quickly becoming a leading leisure activity. By reducing stress, soothing sore muscles, eliminating toxins and allowing people to feel better emotionally and mentally, spas are now synonymous with well-being. -snapshot of the spa market (International Spa Association, or ISPA): • In 2006, there were 110 million spa visits
,which has doubled up evry year. • There are 32 million active spa-goers
• Spas are the No. 1 leisure activity at meeting and corporate events • One in four U.S. and Canadian adults have visited a spa • Sixty-nine percent of spa-goers are female and 31% are male • Reducing/relieving stress is the No. 1 reason people go to spas
The Indian spa industry, with over 2,300 spas, generates revenues around US$ 400 million annually:
The Spa industry has observed strong growth and is expected to grow dynamically. The rise in annual disposable incomes among individuals, coupled with the growing level of health awareness, has created strong opportunities for existing and new entrants in this sector. . IMF (International Monetary Fund) recently released data that India and China represent the two fastest-growing world economies. There’s no doubt that each country is developing at a breakneck pace, unleashing new class mobility, and newly evolving markets. One economic sub-sector experiencing significant growth and evolution is the spa industry in India, which, according to the Research, represents one of the most interesting global spa economies to watch in 2010 and
beyond. With the extended global spa economy now estimated to be worth $255 billion, there has never been a better time for the wellness industry in India. India will also continue to be a hot spot for those that seek travel services that incorporate diverse wellness packages, including people who couple medical procedures with spa indulgences, Ayurvedic treatments or cultural immersion experiences. The Indian spa industry is increasing every year, making the country one of the most popular spa destinations across the world. At present, India has around 20-25 major spa centers, most of them in the Southern states of Kerala and Karnataka. With over 700 spas predicted to open their doors in the next 2-5 years, there’s no doubt that the spa industry in India is growing fast. While the spa market in India is still a modest sliver of the overall $60billion-plus global spa economy, India is poised to attract significantly more western tourists (particularly on the medical/wellness/travel front) as well as continue to develop its own vibrant, indigenous spa market at a heady pace. Indian spas will also continue to expand their Ayurvedic menus, for both their passionate overseas clientele who want to experience authentic Ayurvedic therapies, as well as for local enthusiasts who are either already familiar with the benefits, or who wish to adopt their own Indian healing traditions for the first time. Also gradually growing on the western consumer’s radar is Ayurvedic medicine, which is often introduced to consumers in other countries via the spa industry. The size of India's Ayurvedic industry is forecasted to grow at a CAGR of around 22% during 2009-2012 in view of rising demand for Ayurvedic therapy and products. Many of the newer Indian spas are fashionably designed around Indian history, astrology and values, and offer incredible immersive spa experiences, dedicated to indigenous culture, myth, materials and design. Yoga and Ayurveda will continue to be classic examples of global crosspollination. Yoga, one of the most powerful and profitable wellness modalities in the world, is a lifestyle for millions of people who are increasingly enthusiastic about traveling to the spiritual and cultural source that is India. The growing level of competition identifies the major domestic and foreign players in the Indian market including the geographical presence, services offered and business outlook for each player.
International Spa Trends and Asia Region: The trends that will affect the industry in global level are: Consumers want results: Whether they are looking for stress reduction, relief from chronic pain or want to look younger, people continue to embrace the spa lifestyle because they are aware of, and expect to see, the benefits that spa treatments bring. Spa visits are seen as necessary and an entitlement: This is particularly true among baby boomers. They feel entitled to spa experiences rather than viewing them as a treat or only reserved for special occasions. The evolution of men: Men as spa-goers are boosting demand for products and services designed with men in mind. Spa-goers want experiences that are customized to their personal needs and desires. Real estate developers are adding residential spas to the gated communities and high-end condominiums they are building. The medical industry in general, and the plastic surgery sector in particular, are beginning to incorporate spa treatments such as naturotherapy and acupuncture into their service structure. ‗Team‘ treatments that use two or more therapists are seen as being on the rise. Spa-going moms desire products and experiences designed especially for them. 3) DEMAND FOR SLIMMING CENTRES:
Though bollywood celebrities and TV stars continue to flock fitness centres, there's has been a significant surge in the number of corporates taking gym membership over the past 2-3 years.Unlike the previous years, when health clubs were seen as places to exercise and stay fit, executives across sectors are now frequenting them to enhance their social circle. Going to the gym is increasingly becoming an urban culture. Besides health reasons, it is more to do with lifestyle these days. One of the world's largest in its field, Fitness First, which forayed into the country last year, currently has four clubs across Delhi, Gurgaon, Mumbai and Bangalore. It plans to open another six in the next two years with an estimated investment of around Rs 10-16 crore in each club. It charges Rs 3,000 for regular customers per month, while for those availing personal training programmes, the charges are as high as Rs 900 per hour. India has immense potential to be tapped in the fitness category although the penetration is quite low at the moment. As per consultancy
firm Deloitte and US-based International Health, Racquet & Sportsclub Association, the number of people using health clubs in India currently stands at 0.23 million. Of this experts say, 40% are women. With a change in lifestyle and rise in disposable income, people are increasingly joining gyms these days. As per the experts within the industry, consumers in the country with a monthly income of Rs 75,000-Rs 1.4 lakh spend anywhere between Rs 1,000-3000 on healthclubs per month and the amount is higher for people earning more. Although there is a sharp increase in health club usage, the number of people dropping out is also quite significant. As per several industry estimates, people dropping out of membership on a monthly basis in India would be 3-5% of the total number of users, while globally it is around 4%. In the US, the drop out rate is a tad higher at 6% but the number of people visiting health clubs is much higher than that of India. Gold's Gym claims it has nearly 1-lakh members spread across 60 Centre’s in India since it set up the first outlet seven years ago. The company intends to double the number of centers in the next two years. E: SWOT ANALYSIS: 1. BEAUTY INDUSTRY 2. SPA 3. FITNESS AND WELNESS INDUSTRY 1) Swot of beauty salon industry:
Identifying the strengths of a hair salon can, at times, be as easy as looking at the clientele. A hair salon with an abundant clientele list is a sign of successful marketing, good operations and strong client management. Still, a strong analysis will identify the reasons that those strengths are strengths.
SKYLER STRENGTHS: 1) Well-trained team and a high traffic location is the core strengths of the salon. 2)FOREIGN PRODUCTS (FRENCH PRODUCTS by
JHON BARRETT) 3)SPECIALISED Foreign hair colorists, hair dressers,100% specialized makeovers 4) Online consultations with our professionals 24/7 service including; online chattin,video shairing etc 5)at home services provided 6)convenient location setup with good parking services 7)exclusivity in ambience and interior designs including specialized technologies used. 8) BeautyTrack Salon Software: Makes Salon Management Easy! Like all of our salon software products, BeautyTrack Salon Software has features like Recurring or Standing Appointments, Double Booking, Employee Security, Employee Commissions, Scheduling, E-Mail Marketing, Direct Mail Marketing, and Inventory etc.
Weaknesses can be reflected in the hair salon's register receipts, but not always. For instance, lack of proper stylist training and poor customer care can hinder the hair salon's income, but still not limit it. WE consider that, Identifying the hair salon's weaknesses is the first step to making strategic improvements. It is important for us to take an unbiased look at the salon while completing this section. -government support is nill -high investment
While the strengths and weaknesses are internal aspects of the hair salon analysis, the opportunities and threats portion of the SWOT evaluate the external aspects of the salon.
At Skyler: -always upgraded with new evolving hair trends and styles, hair styles and styling methods -we grabbed the opportunity by introducing new product lines and brands with professional French products by JOHN BARRET for hair and make-up & also from LOREAL PROFESSIONALS for spa treatment, ZOES SKIN CARE. -attracting a new client market:SKYLER targets the niche market currently.
A hair salon's threats are things that threaten the livelihood of the business. These can range from new competition to changes in the industry's laws and regulations. Skyler: -coping up with new technologies and beauty skills introduced in the market. These might include introduction of new styles, providing new promotions and specials, and promoting the salon's customer benefits.
2) spa industry swot: STRENGTHS:
What trends are going to drive the spa industry in India? The new spa trends that will drive the Indian market are: Medical Tourism – The Truth of an Affordable Health Destination Medical wellness and cosmetic med spas is a booming business as it fills certain critical gaps in the traditional health care system. Spas tie in with medical tourism as part of the ―post-op‖ recuperative holiday. After 2007, more people travel to India for critical medical and medi-spa experiences, creating a new trend: ―medical tourism‖. Indian private health facilities offer high quality procedures using state-ofthe-art equipment managed by internationally trained doctors. Many hotel/resort spas will recognize the new opportunity that medical tourism presents and market themselves as ideal pre- and post-
operation stays. Also look for some travel agents to act as LIFESTYLE coaches, helping to plan vacations that include preventive medical procedures and aesthetic med spa treatments as part of the journey. The potential for medical tourism may be seriously underestimated. While estimates by CII-Mckinsey are for little over $1bn by '12, the actual opportunity could be far larger. Even a small fraction - 2% of spending on health care in developed countries - could mean a $50bn industry for India. With more and more multinational companies setting base in India, India is seeing an increasing number of business travellers combining business with leisure and the MICE (Meetings, Incentives, Conventions, and Events) market is growing. Women today visit beauty salons not as much to look better as to feel good and have some time for them. They want to pamper themselves and are constantly on the lookout for new experiences. -Healthcare is the new buzzword for corporate and individual businessmen alike, with many corporate setting up private hospitals under their banner. Private healthcare has grown into a formidable industry with an estimated worth of Rs 80,000 crore (CII estimate). -AWARENESS:Many Practitioners look at Ayurveda as a Therapeutic Modality rather than Lifestyle Management Modality,BUT at SKYLER PROVIDES BOTH OF IT IN AN EQUAL IMPORTANT CONTEXT. RESULT: AT SKYLER, WE PROVIDE THESE ‗ON-DEMAND‘ FACILITIES TO OUR SOCIETY IN INDIA firstly. WEAKNESESS: -What kind of problems does the spa industry in India face today? The main problems are: -Lack of Standards – there are no organisations currently,BUT WE AT SKYLER ARE THE FIRST EVER SPA CARE CENTRE WHICH PROVIDES FOREIGN PROFESSIONALS WITH FRENCH PRODUCTS AND CONCEPTS. -Lack of Uniformity in Traditional Treatments – -French concepts used for spa treatment which might take time for
people to adjust themselves and suit ther lifestyles. As, Every Spa one visits in India do the Traditional Treatments differently, simple therapy like Ayurvedic Massage is done in different manner in different places, for example, Shirodhara is done at any time of the day, where as it is strictly contra indicated in the afternoons. -No Association to Address Issues & Grievances of the Industry. -Lack of Government support in promotion of industry except in few cases -CHEATING/IMMITATIONS: Shady places working under the name of Massage joints giving a bad name to the profession & Industry. -Coping with different MIND SETs: People not choosing the Spa Industry as a profession as they would choose any other off course due to the bad name acquired by the Industry due to wrong doings by few. Ex.Non-sharing, discreet & Orthodox attitude of some Ayurvedic Practitioners not wanting Ayurveda to be used in Spa Industry. TDN: What are the opportunities for the Indian spa industry? Huge opportunity for new Spa‘s to open as there are more places with out Spa‘s then those having one. More people becoming aware day by day, so the number of Spa Goers increasing every day. More number of Indians taking Spa experiences as overseas travel becoming more & more due to the Business opportunities for India globally increasing. This is resulting in these people looking for similar experience back home. More & more International Spa‘s coming to India, creating greater job opportunities in this industry. SKYLER:Our International Spa operators are incorporating Ayurvedic treatments in the Spa‘s operated by us, creating greater scope for the Therapists & the Practitioners. World is looking to India in sharing such expertise. TDN: What about the threats? -Spa word being misused for any thing & every thing from a changing Room with just a Showers, Steam & a Whirlpool / Plunge pool in a Gym to a small salon with a Massage Facility in a small cramped room. -high competition -introduction to new treatments in the market -already existing players
-A THREAT WE covered up:
according to a study,Indian spa industry needs trained therapists:
The Indian spa industry, which is growing at around 20-30 per cent annually due to increased affluence of people and lifestyle related ailments, is still unregulated and lacks trained therapists. An absence of a monitoring authority to set standards and accreditation for the industry is also a cause of worry, they add. A study by the Federation of Indian Chambers of Commerce and Industry (FICCI) suggests that the wellness industry in the country is growing at close to 20 per cent annually and currently stands at Rs 1,500 crore. The spa industry in India is still unregulated. But more than the accreditation for the spa centres, certification of the therapist is important. In order to dispense Ayurvedic, Thai or other such popular massages therapists require proper training to understand the requirement of a consumer. RESULT: AT SKYLER,ALL OUR PROFESSIONAL STAFF BELONGS TO WELL REPUTATED TRAINING SCHOOLS IN SPA TREATMENT STUDIES i.e. ARE WELL CERTIFIED.
-How the spa association of India is helping the industry?
The aim of the Spa & Wellness Association of India is to unite entire Spa & Wellness Industry under one umbrella helping the Industry to be efficient and authoritative. SWAI is addressing the issues resulting from the rapid expansion and grievances related to the Industry and provides professionals with vital educational resources and identify spa definitions. Also, we intend to establish and implement a code of ethics and occupational health & Safety standards.
Furthermore, SWAI is helping industry in India to stand confidently in front of International Giants & still are good enough. Though our Mentoring & Placement Programme will focus on bringing Uniform Training guidelines helping the Spa therapists & other staff to be accredited, accepted & competent to work any where across the Globe. Also SWAI is focusing on the following areas: Spa & Supplier Recommendations Accreditation: Help to establish Industry Standards. Benchmarks help consumers to qualify spas. Establish Standardised procedures for employment, spa operations, training guidelines and traditional therapies.
3) FITNESS AND WELNESS INDUSTRY SWOT: a)PEST Analysis:
-POLICY AND POLITICS: India Govt. is doing its best to promote the Health and Wellness Industry Increased in FDI Framing Standard Policies Entrance to International Players
-Economical -Products such as Health Foods and Drinks, Dietary Supplements and Alternative Medicines require greater investments. Payback periods range from three to six years. -Services such as AyurvedaTreatment, Alternative Treatment Centresand Salons require much lower investment and also have lower payback periods of up to three years -High costs of Labour
-Due to Increase in population and the people capacity to spend the demand for Health and wellness product and
services is increasing every day -Alternate therapies are the most popular choice of people in Southern India -Customers in north are inclined towards Beauty -Maximum number of Fitness and Slimming Centres are in the West.
-New Technology Product and services are introduced on regularly bases in Health and Wellness sector eg. New Fitness Equipment with better result, Technologically advanced Body Supplements, Spa and health treatments according to the body type, etc. -Technology playing an important role in booming Health and Wellness sector. -Good Quality product and faster services with the help of technology. b) SWOT: STRENGTH: -Quality and Range of Product and services. -India has No. of hospitals, Beauty, Fitness and slimming Centre's, which provide quality and wide range of product
and services which which attracts a vast pool of tourist from other countries. -Affordable Cost -Vast People who are specialized and expertise -India emerging as Health and Tourism Destination -WEAKNESSES: -No Strong Govt. support for Health and Wellness industry in India. -Lack of co-ordination between different players in the industry such as airline operators, hospitals and hotels -Lack of uniformity in pricing of product and services -Cheating -No Standard Procedure -No proper infrastructure -OPPORTUNITIES: -Increased demand for Health and wellness product and services with increasing population -Shortage and supply of Health and wellness product and services in other countries -Quality of the Product and services are good as compare
to other countries -Low labour cost and availability of specialized people
-THREATS: -Strong competition from countries like Thailand, Malaysia and Singapore. -Under Investment in Infrastructure -Exploitation of people by illegal means and ways -Competition from Unorganized sector of India F.LOCATION:
Salon Location and Design
The most important aspects of opening a salon is the location and clientele. These two factors can directly influence each other. What kind of neighborhood brings the best clientele? For hip and funky salons, an urban setting on a popular street with lots of foot traffic should bring in walk-ins. =>Finally, consider the product line and retail area. The kind of products SKYLER plans to sell--price range, packaging, and product quality—is of excellent quality and positioned especially for the high end customers i.e. niche market.
LOCATION currently: BANJARA HILLS,RD NO,4 opp. To GVK MALL 1. the store attracts new customers as there is lot of foot traffic. 2. No nearby existence of heavily saturated salon type.
3. Ease of Access: -for the customers -for the distribution -for the employees
4. major street, and have plenty of parking. 5. downtown area with a famous mall ‘GVK’ exists, where there are few restrictions on signs that can help attract passing customers.
6. necessary segment of people 7. compact place at a busy location where & are bound to get an
8. Zoning and Signs: -Gives opportunity to advertise with billboards and posters -helps creating awareness about the brand and thus making it easy to locate.
G.SUPPLY DEMAND: http://www.ehow.com/about_5256732_analysis-demand-
The annual fee of these fitness chains vary from Rs 10,000- 36,000 annually depending on the degree of personalised attention. For Gold's Gym, the charges vary between Rs 1,500 and 2,000, while for Talwalkars it is Rs 1,000-2,000. For local players, however, the charges are much lower ranging Rs 500-1,000 per month. Globally, penetration levels in gym are higher when compared with India. As per the Deloitte- IHRSA report, the penetration rate in the top seven cities of India is 0.37% as against Singapore and Hong Kong with penetration rates at 6.5% and 3.9%, respectively. In Australia and New Zealand, however, it is higher at 12.4% and 10.8%. As per industry estimates, in the US the penetration could be as high as 17%. The gymming culture is still an urban phenomena and the penetration of gyms in smaller towns is low. Says Jagdish Valecha, chairman of Gold's Gym India, "Small towns lack awareness and qualified trainers, which are major hurdles to growth. But, with increasing aspirations and television penetration, we expect high growth volumes from small towns in the near future."