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University of Hertfordshire
AIP-Research Methods
Module Leader: Dr Mariana Dodourova
Module Code: 7BSM1018

Hemant Singh Panwar Student ID: 11745576 Word Count: 1710 09-April-2012

2012). This suggests that the business research one conducts is tied to the business problems and would result in further understanding of the problem and making it easier to crack. According to me the only disconnect between us as the audience and the lecturers as the presenter happened due to assumption that we are aware of . During the first few lectures it became clear to us that the module would definitely help us in building up research skills which are obligatory to solve business cases and provide effective solutions to the client. I interacted with my client to find out a lot more about the project apart from the brief provided by them. It can range from simple searching for information over the internet to detailed research into articles and journals in search for some specific information. Most of the decisions in the business world are based upon extensive researches and facts. At the end of the day it all depends how do we extract and use the knowledge thus gained through the research. I further researched into my client’s business problem and developed the management proposal highlighting the clear Aims and objectives of the study and how I am going to achieve them. Hair et al. partially because none of us had the background in these skills and also because the faculty seemed to have an impression that we are aware of the basics of these research techniques. (2006) defined business research as a truth seeking function that gathers. It fundamentally forms the foundation of any form of learning universally.The oxford dictionary defines research as “the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions” (OCD. I have used different research methods throughout my academic and professional career. Everybody undertakes research in one form or another in their usual everyday routine. interprets and reports information so that decisions in business become more concrete and effective. Creswell (1998) suggests that the knowledge evolves. However first few sessions proved to be really confusing. analyzes. After being assigned the client which happened to be my second option. emerges and is inextricably tied to the context in which it is studied. However since I was open to the elements to complex business problems for the first time I knew that this module would definitely help me gain additional skills to deduce these complex business problems. Since we had to work with clients on live projects where any decision should be equally backed up with lots of relevant data and sufficient evidence would have to be present in order to claim the findings appropriate. In a way this also incorporated the research method of interviewing my client formally to get an in-depth business problem and then interpret in my own terms to gain a better understanding of the problem.

The content of the lectures were un-doubtfully useful in building up the business proposal and also to define our project aims and objectives.the basics of most of the things. M. McIntosh (1996) suggests that only lecturing is frequently one way process unaccompanied by discussion. We weren’t sure of what methods we could use for our research and how it would prove more relevant for our business case in comparison to any other business case that others were doing until we took it individually with our supervisors. however I personally felt that this information could have been best imparted through interaction and dealing with some of the researches students were to take during the course of AIP. This signifies the use of “traditional lecturing” to deliver the information which should have been made much more interactive. Another interesting topic of sampling strategies which was delivered by Dr.g. While I should have got the answer for this question in the research methods session. This could have helped in gaining an insight of the knowledge that the recipients possess about the subject. While starting off with my management overview I had to review what sought of business research methods would be appropriate for the kind of research I was undertaking by discussing with my Supervisor who helped me choosing the appropriate methods and also gave me reasons why they were the best suited. While again the information provided was enough to conduct the analysis. Paul Taylor . Some of the lectures proved to be very effective for me personally as they were from my field of interest for e. questioning or immediate practice which makes it less effective teaching method. I got it from somewhere else as she asked me how much I know about these methods and if I need help in choosing what would be best for my research. new software like SPSS which is a complex one could have been practically explained by going to the LRC computers and explained practically. A pre-assessment would indeed have provided the level of knowledge we possessed. Data analysis and data management delivered by Dr. The information provided to us was very effective for us to develop the research design. Cottee and Dr. Paul Taylor. I had previously studied data management in my undergraduate course and was keen in learning new software and techniques used for it. Polit and Hungler (1999: 155) suggest that research design is like a blueprint which outlines the approach to the study. Software like SPSS and Excel were introduced to us and their application to data analysis was explained to us. After all the research design is very critical for any projects and holds the projects together like glue. It helped me establish the kind of research I was undertaking and the approach I had to take in order to get to effective business solutions by conducting researches and use techniques which would be best suited for the purpose.

however I was unsure about a lot of things like calculating the sample size and the concept of confidence intervals until I read further about it on my own and cleared my doubts. This particular lecture not only helped me in gaining skills to be used in the AIP but I could also apply these in my Collective Enterprise module. He introduced us to the concept of ethnography which helps in developing the profiles of those who are being studied. The session also provided the distinction between reflective and reflexive writing which could prove to be really valuable in the future. While further reading into the suggested readings for this session I found out that authors like Bryman (2012) and Morse (2000) suggest . Ralph Stacey who had earlier taught us in our Leadership and Change module helped us in gaining the difference between reflective and reflexive writings and the need for that. Prof. I knew that these would be really important for me in both near and distant future. One of the lectures conducted by Prof. This lecture enabled me to establish that different individuals in the groups may possess different identities and may behave differently under various circumstances. It helped me develop a critical view while selecting whom to interview and how to extract the data from them and also how to select the interviews from the group available. Dalal (1998. this concept would prove to be very helpful to me. Keith Randle’s session on Case studies and interviewing also helped a lot in deciding various factors that I had previously overlooked while deciding how to interview people to get a much more un-biased in detail information.was an integral part of our research. I could not understand why this was only meant to be part of the AIP while it could have proved to be really effective in our other modules as well and could have helped us in defining the research design for Collective enterprise project. p190) descries identity as ‘a phenomenon that is embedded in a network of social interactions and relations’. In essence he highlights those different interaction levels of different peoples helps in shaping their distinct identities within a homogenous group as well. incomes and tastes etc. In essence for my particular project where I have to establish customer profiles based upon various factors involving their lifestyles. While some aspects of the research methods such as different sampling and questionnaire techniques etc were easy to understand some other areas related to data analysis were equally hard to understand as they were based upon mathematical formulas which I wasn’t aware of. He has been an impressive figure for me since I liked his way of teaching and the way he makes people understand complex things in much less complex ways. It is therefore consider various social interactions and relations before getting to a conclusion within a group.

However it is arguable because most of the students still had that opinion that the lecturers assumed that we knew the basics of the course before it even started. The member of staff for this module was thus far the most experienced and knowledgeable lecturers I have had a chance to learn from.’ Thus it has to be clearly defined using the above mentioned five factors in order to get satisfactory and concrete results. other authors like Gerson and Horowitz (2002: 223) argue that ‘fewer than 60 interviews can’t support convincing conclusions and more than 150 produce too much material to be analyzed effectively and expeditiously.that while deciding on how many persons to interview and what the sample size should be. . and theoretical underpinnings. These five factors include Saturation. they should consider five factors. However a lot of knowledge could have been imparted in a much interactive way which would have generated a lot more interest within the audience. In conclusion the module was of great importance to all of us. While his book also provides arguments for the appropriate number of people to be interviewed with authors like Warren (2002) suggest the number to be in between 20-30. heterogeneity of the population and the breadth/scope of the research. It could have been my fault as well due to which I was unable to grasp much more than I did by not asking questions and clearing my doubts. minimum requirements. and did equip us with a lot of useful skills to be used in our AIP and in other modules as well.

McIntosh N. K.P. R. .). (2012) Social Research Methods. CA: Sage. C. in T.. May (ed.F. 4th edition. D. (2006) Research methods for business. CA: Sage Definition of Research available at http://oxforddictionaries. (2006) Analytic Autoethnography. A. B. 35. Journal of Contemporary Ethnography. Hoboken. London: Jessica Kingsley Gerson. & Hungler. A. (2002). fourth edition. Thousand Oaks. Creswell. Maryland. A. Polit. F. F. Handbook of Interview Research: Context and Method.M. Why Do We Lecture JHPIEGO Strategy Paper #2. Philadelphia: JB Lippincott Warren. [Accessed on 06-April-2012] Dalal. Hair. Holstein (eds). Qualitative Health Research. 373-395 Bryman. Qualitative Research in Action.References: Anderson. Thousand Oaks. (1999). London: Sage. (1998) Taking the group seriously: Towards a post-foulkesian group analytic theory. Nursing research: Principles and methods. J. (1998). J. ‘Qualitative Interviewing’. (2002). Gubrium and J. 1996. ‘Observation and Interviewing: Options and Choices’. Oxford: Oxford University Press. Qualitative inquiry and research design: Choosing among five traditions. JHPIEGO Corporation: Baltimore. 10: 3-5. in J. (2000). ‘Editorial: Determining Sample Size’. and Horowitz. J et al. B. NJ: John Wiley & Sons Morse.