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A Shopping Trip to El Mundo Hispano: Clothing Advertisement Scoring Rubric Criteria

Blue Light Special


1 point below average Limited use of vocabulary, many inaccurate clothing descriptions, item pricing is unrealistic, contains many errors and does not reflect the current exchange rate Ad contains many adjective agreement errors, conjugation errors, and/or spelling errors that impede the understanding of the reader Visuals do not match the clothing items described, or may be in black and white Used one on-line catalog web site as a resource Labels are too small to view OR no important items were labeled.

J.C. Penney Gem 2 points good Basic use of vocabulary, some inaccurate clothing descriptions, item pricing is realistic, contains some errors, but does reflect the current exchange rate Ad contains some agreement, conjugation, or spelling errors but does not interfere with the understanding of the reader Visuals match the clothing items described most of the time and are in color Used two on-line catalog web sites as resources Almost all items of importance on the poster are clearly labeled with labels that can be read from at least 3 ft. away. The poster is attractive in terms of design, layout and neatness.

Versace Classic 3 points excellent Varied use of vocabulary, few inaccurate clothing descriptions, item pricing is realistic, contains very few errors and accurately reflects the current exchange rate Ad contains few agreement, conjugation or spelling errors and is easily understood by the reader

Content/Vocabulary Accuracy

Linguistic Accuracy

Visuals

Internet Resources

Visuals match the clothing item described and are colorful and attractive Used three on-line web sites as resources All items of importance on the poster are clearly labeled with labels that can be read from at least 3 ft. away. The poster is exceptionally attractive in terms of design, layout, and neatness.

Labels

Attractiveness

The poster is distractingly messy or very poorly designed. It is not attractive.

Total =__________ /18 points A few things to think about

You must pick a country in which to sell your line of clothingNOT in the United States. The prices must be in that countrys currency and reflective of your clothings worth. You must choose two complete outfits for females and two complete for males. There need to be a minimum of 5 items per outfitsocks, shoes, jewelry, hat, belt, etc. Do not forget to put where you got pictures from if you use real items. If you create your own, you need to write at least three brands that you find inspiring. This is due 4/17 for a quiz grade.