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2011

INTERNSHIP REPORT

BAHRIA UNIVERSITY ISLAMABAD
Company Name: HUFFAZ ENTERPRISES Student Name: Awais Idrees University Enroll # 01-211062-018 Email: Im.awais88@gmail.com Date of Submission: 14 September 2011 Semester: Final Year Supervisor Name: Fahad Saleem Title: Asst. Manager Marketing. Email: fahadsaleem_huffaz@hotmail.com Date Of Submission: 10/14/2011

Contents
................................................................................................................................1 ...................................................................................................................................1 ..................................................................................................................2 Contents................................................................................................................................................2 Executive Summary..............................................................................................................................3 Company Overview..............................................................................................................................5 Management Structure......................................................................................................................7 Product & Services...........................................................................................................................7 Competitors ......................................................................................................................................8 Marketing .........................................................................................................................................8 As Huffaz is a B2B company so it does not need to use heavy means of marketing like media. Most of their marketing is done in business journals, magazines, yellow pages. Besides this they also have dealers in different parts of the country who also become a mean of advertisement for them through their positive word of mouth......................................................................................8 Internship at Huffaz..............................................................................................................................9 Organizational Analysis:....................................................................................................................11 Mission............................................................................................................................................11 Vision..............................................................................................................................................11 Products...........................................................................................................................................11 Aims of Marketing Department.....................................................................................................12 Technological Knowhow................................................................................................................13 Internal Threats...............................................................................................................................14 Outside Threats...............................................................................................................................16 Identification of Main Problem......................................................................................................17 Recommendations...............................................................................................................................17 Learning Outcomes.............................................................................................................................19 Bibliography.......................................................................................................................................20

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Objectives of this report include recognizing the pipeline sector as a necessary goal for achieving a steady yet improving economy. there is a thorough briefing of each and every aspect that how the company responds in certain situation to a particular problem. Hoffa Enterprises holds a major market share in the pipeline sector. It employs a significant labor base of the country. The methods the company uses to cater new customers and also how to overcome their competitors. Huffed is ranked as one of the best in pipeline sector of Pakistan. Its products are highly diversified and provide significant value to the end consumers. Moreover. The enterprise has opted for aggressive growth strategy throughout the country. 3 . The report covers every aspect of the enterprise’s business including an analysis of its operations. A detailed competitor analysis is also described revealing the strategic and competitive position of the enterprise in relation to its competitors. It is also recommended in the repot that an assimilation and validation of combined series of datasets be conducted to take advantage of each company source’s identified strengths. Quality and reputation is its highest priority.Executive Summary The purpose of this report is to analyze the workings of Enterprises branch in Rawalpindi. and its marketing strategies. Huffaz caters all types of customer requirements. During the pasts few years the enterprise has shown remarkable performance in terms of profits and growth despite the fact the whole economy of the country is in recession now. It is recommended that focused research be conducted for each of the data sources to ascertain just how much influence the company’s performance. The enterprise entails a demand for every customer of domestic market.

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safety and environment is reflected in our compliance with international standards such as ISO 9001:2000. Kuwait.A. Srilanka and Afghanistan. The company has on its pool all renowned companies/industries that clearly give the company the edge over competitors. Malaysia. United Arab Emirates. UAE.Company Overview Hafez Seamless Pipe Industries Limited are manufacturers of Seamless Pipes and Tubes. Iran. Machinery and Machinery Components. hydraulic test.. West Indies. etc. Bangladesh. Over a period of time Huffaz has captured a tremendous market share. reliability and component technical services for the end users. The company pay great attention on the quality of the steel pipe. 5 . Huffaz Manufacturers Seamless Pipes and Tubes from high quality. Australia. API 5CT. as well as the central of test parent metal chemical composition and mechanical properties and so on. Canada. Saudi Arabia. health. South Korea. but also the products have been exported to lots of countries and regions. steel flat head chamfering machine. API 5L. aluminum-killed and vacuum degassed round steel bars imported from internationally reputed steel producers. the company has a strictly specified quality assurance system and has got the certificate of ISO9001-2000 for international quality management system and API 5L Certificate and API 5CT Certificate granted by American Petroleum institute to use the API Monogram on the longitudinally welded pipe and spirally submerged are welded pipe. Iran. To ensure commitment to quality. Singapore. Singapore. Japan. Thailand. such as U. have the online and offline ultrasonic test. the way of inspection is advanced. Huffaz believe in high quality product and assurance at every stage from sourcing raw materials to delivery of finished products. Syria. The company not only has confirmed a better reputation in its high quality in the domestic market.S. Australia. As a matter of introduction Huffaz is the only manufacturer of Seamless Pipes and Tubes in Pakistan. ISO 14001:2004. Besides meeting the requirements of local market the company has exported seamless Pipes and Tubes to USA. Huffaz was established in 1983 and the manufacturing facility is at Nooriabad Industrial Estate (District Jamshoro) 90-km from Karachi. Germany. OHSAS 18001:1999 and IIP (investor in people) which makes Huffaz specialized in making top quality products as per the customer requirement and thereby ensuring innovation.

and the implementation of DIN30670. Thank new and old customers by the best quality. water conservancy. double-layer polypropylene(2pp). The company’s key competitive advantage and its trademark is the absolute quality of seamless pipes that meets the highest international standards. 6 . boiler. Proximity to the Russian border opens up markets of Central and Eastern Siberia. The company can take the single and double steel pipe Fusion Bonded Epoxy(FBE).and three layers of polyethylene propylene(3PP). shipbuilding. electricity industry. chemical industry. the most perfect after-sales service! The pipe-rolling plant’s advantageous geographical location makes it possible to ship its products rapidly and deliver them to any destination in Pakistan. SY/T0315-97 standards. At the same time.Apply to oil. a strong research base and highly qualified staff enable the KSP Steel brand pipes to compete with products of leading companies in the world. environmental protection. Customers apply for inspection of export traders.coal tar epoxy anticorrosive paint anti-corrosion engineering and IPNB710 outer pipe anti-corrosion coating polymer preservation. export tax rebates. We sincerely hope that establish long-term relations of cooperation with you. Our company can also undertake a variety of pipe fittings business processing and procurement. lowest price. customer first. mutual benefit and common development! Our company keeps the principle of integrity-based. Delivery of pipe products by sea via the port of Aktau helps KSP Steel to enter markets of the Caspian countries. cement mortar pipe lining anti-corrosion and other pipeline coating structure of a variety of anti-corrosion pipeline corrosion engineering. SY/T40132002. the steel structure. construction and other industries. a well-developed transportation system allows the company to export its steel seamless pipes to any place in the world. Modern pipe rolling equipment. natural gas. double-layer polyethylene (2PE) and three layers of polyethylene(3PE). This has been achieved du to introduction of the unique equipment and new methods of quality control and test of finished products. DIN30671.

 Dies & Moulds. 7 . Gear and Worm Wheels.  Hi-tech Precision Mechanical Components.Management Structure Product & Services  Pipe Flanges and Fittings for Pipe Lines.  Chain Sprocket.  Tube Bending & Intricate Fabrication. Boilers & Heat Exchanges.

yellow pages. magazines. Ltd. Cangzhou Zhongshun Steel Pipe trade Co. 8 . Marketing As Huffaz is a B2B company so it does not need to use heavy means of marketing like media. China which is giving it a hard time to survive and still be a market leader.e. Competitors Huffaz enjoyed as a market leader for quite a period alone but now it has a tough competitor in the market i. Besides this they also have dealers in different parts of the country who also become a mean of advertisement for them through their positive word of mouth. Machinery Components for Various Applications. Most of their marketing is done in business journals.

The tasks are both diverse and motivational. My work also allows me to establish interesting contacts with various professionals from the tourist industry. Trainees’ readiness to assume responsibility and work with independence and commitment ensures that they make an active contribution to the design of our ground product. both at Huffaz itself and also at companies including Edelweiss Air and other tour operators. Furthermore." 9 . It’s important to be a team player in the field of Revenue Management. It was very much of a learning experience for me. in order to promote their conceptual skills and to help them put the theoretical know-how into practice. I joined Huffaz as an internee and they offered me an internship for three months. "Must-have" qualities include a flexible. On my first day as an internee. But I thought of taking up the challenge of B2B marketing and it was quite an experience. because the work involves collaborating intensively with other departments. Working for Huffaz was a unique opportunity to become familiar with an extremely dynamic environment and discover new things every day. they give trainees an insight into our many interfaces. also providing significant support in the execution of new product ideas. In addition to everyday administrative tasks. In summer 2010 I started searching for an internship. they offer trainees to assume and implement autonomous projects.Internship at Huffaz During my three months as an internee in I Mr. I came to know a lot of things which I might not have learnt in the B2C marketing. Awais Idrees worked as Internee marketer in Huffaz Enterprise. I came to know that there was no proper department of marketing over there as they were doing B2B marketing and I was more of interested in B2C marketing. Marketing is my personal field of interest. open attitude and sufficient motivation to work well in a team. as I am good in interacting with people and my convincing power is also not that speculative.

I at first thought that it will be a boring and tiresome job to do but within a span of one week I started to enjoy it. I taught a lot of things that what happens in the real business world and how to handle different situations and problems if arose. Nascom. Huffaz Enterprise gave me this platform for being an internee with them and I am very much thankful to them that they trusted on me. In the last month. I was able to gift Huffaz by winning them new business clients and also providing them new projects from Safa Builders. I have learned a great deal in the last three months and am aiming for a permanent job. I was pretty much appreciated for the job that I had done for them. I started learning different tactics like how to give a demo of the product. This was tough in a way that this thing was only read by us in books but we never were able to apply it in real and I got this opportunity to apply those skills of mine practically which was an entire different experience from what we have read.It should be obvious that you’re a fan of the company. In the end of second month it was bit tough as the assistant manager told me that company will assign me projects like meeting with a business client. and the interviewer should sense immediately that you really want to make a contribution. When I joined Huffaz till the four weeks. In the second month of internship. To wind it up. I was just observing the atmosphere of the organization with the assistant manager GM and used to observe how they are working and what actually there task is. They polished my skills to the best of their 10 . they used to call me in every meeting of theirs so that I can understand what is actually going around. Wullar Engineering and Mava which was quite an achievement for me. giving product demos to new customers and making new clients too I was on it now. how to convince a person to be on your side and how to tackle variant business class people and after the completion of second month the assistant manager was impressed enough that he told me that I will be having opportunity to go to market and giving demos to new customers.

Organizational Analysis: Mission To emerge as a leader among the responsible corporate citizens.  Dies & Moulds. Boilers & Heat Exchanges.  Hi-tech Precision Mechanical Components.  To introduce and adopt best practices within the company to achieve its objectives.  To maintain congenial relationship with all of its stakeholders particularly employees.efforts and I to some extent shone of their exertions. healthy and environment-friendly systems Products  Pipe Flanges and Fittings for Pipe Lines.  To explore export market and get benefit of competitive advantage of it’s internationally recognized products. 11 . Gear and Worm Wheels.  Chain Sprocket.  To provide adequate return to its investors.  To maintain high standard and quality of its products while bringing cost effectiveness.  To establish and maintain safe. It was a learning experience and I tried my best of expertise to avail this opportunity to the fullest of my endeavors. customers and suppliers. benefiting all its stakeholders through innovation in its products and services Vision  To maintain its position as leader in providing seamless pipes and tubes and engineering goods and services in local market.

A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps. For example. Quantitative research involves collecting a lot of information by using techniques such as questionnaires and other forms of survey. Airlines will find out about the levels of comfort that customers’ desire and the special treatment that they prefer to receive. often asking them to discuss products and services while researchers take notes about what they have to say. There are two main types of market research. Modern market focused organizations will seek to find out what their customers want. and then providing it for them. This involves four key elements. The marketing department will seek to make sure that the company has a marketing focus in everything that it does. which are referred to as the 4P's (the marketing mix). It will work very closely with production to make sure that new and existing product development is tied in closely with the needs and expectations of customers. 12 . Retailers like Argos and Home base will seek to find out about customer preferences for store layouts and the range of goods on offer. financial service organizations will want to find out about what sort of accounts customers want to open and the standard of service they expect to get. Tube Bending & Intricate Fabrication. The marketing department will usually combine both forms of research. Qualitative research involves working with smaller samples of consumers. Aims of Marketing Department Marketing involves a range of processes concerned with finding out what consumers want.

because they don’t have a large target audience.our steel business . The main focuses in the steel business are to develop and expand the special steel product business and distribution network.A useful definition of marketing is the anticipation and identification of customer needs and requirements so as to be able to meet them. The growth of. Huffaz Seamless Pipes has both strong technological know-how and modern manufacturing capacity. So. whether they wish to launch a new product. make a profit or achieve other key organizational objectives. In B2B the customers are few & well known. and to strengthen the market position in the Nordic countries and Baltic States. further improving our customer service. Cost-efficiency and a 13 . logistics and storage services. extend an established brand. plan market diversification or simply assess a current situation or trend. Europe is our core market area. other than that their existing clients can also spread a positive word of mouth about them. Technological Knowhow Huffaz Seamless Pipes . Brazil. delivery accuracy and the quality of our products and services throughout the supply chain. For understanding the current market they do market search. Business Advantage will provide the solutions. India and Turkey. Good market research and analysis reduces the risk of making the wrong decision. We aim to grow the share of special steels to account for 60 per cent of the steel business during the next few years. construction and the mining industry in these markets will accelerate the demand for seamless pipes. We are strengthening our position in the Nordic markets by constantly developing our processes. although we are also pursuing growth in the rapidly emerging markets such as China. In special steel products.is responsible for the manufacture and sale of Huffaz seamless products and for associated prefabrication. so according to Huffaz there is no need to do marketing of their products & services. Huffaz is in the B2B industry so as far as marketing is concerned they don’t believe in doing intense marketing campaigns. Mostly they participate in different tenders to get projects. for example.

Huffaz Seamless Pipes is a technological leader in its field. regulations and supervisory 14 . the integrity of financial records and managerial reports.” This is the official definition used by the United States government and is applied broadly to all companies when evaluating business practices. the person who installs the malicious software is not aware of it. which enables the efficient. management and other personnel. Huffaz Seamless Pipes has developed direct quenching technology. reliability of financial reporting and compliance with applicable laws and regulations. Institute of Internal Auditors and the Association for Accountants and Financial Professionals in Business. In recognition of our work on this front. designed to provide reasonable assurance regarding the achievement of the following objectives: effectiveness and efficiency of operations. Huffaz Seamless Pipes is one of the global leaders in the use of direct quenching technology in steel production. the compliance with laws. Internal controls is defined by the Committee of Sponsoring Organizations of the Tread way Commission. In most cases. Today. Distributing the program can be done by anyone without any special computer skills. It’s also where users are accessing systems and data. We have worked hard to improve energy efficiency and reduce emissions for a number of years. American Institute of Certified Public Accountants. an organization made up of The American Accounting Association. The definition of internal threats is broadening. effected by an entity’s board of directors. for example. Financial Executives International. quality manufacture of ultra high-strength and wear-resistant steel grades. the German company Oekom research AG rated Huffaz Seamless Pipes as the best steel company with regard to social and ecological responsibility. An effective system of internal controls ensures safe and sound operations. Internal Threats They are top priority in terms of security concerns. During the past ten years. COSO defines internal control as “a process. It is fairly easy to create a small piece of software that will attack the internal network once it is planted on any computer system within the corporate network.high capacity utilization rate remain high on the agenda in the steel business. It is no longer about the disgruntled and dissatisfied employee within the company who misuses confidential information.

Internal control systems must be monitored on an ongoing basis to ensure that the systems are relevant and effective in addressing new risks. An effective system of internal control must include a separation of duties among employees. and the failure to secure property in locked facilities. and the efficient operations and long-term profitability goals. Also. it could be a sign that there is an increased opportunity to perpetuate and conceal errors. 15 . but the findings of these periodic evaluations must be reported to the appropriate people with all serious matters brought to the attention of top management. Physical control over assets is an important aspect of internal control. irregularities or wrongdoing. Internal control systems are most effective when they are integrated into the infrastructure of business management procedures. forecasts and prior period performance. when employees do not adhere to vacation schedules and periodic rotation of duties.requirements. When reviews of internal controls are not evaluated periodically through an independent audit or separate risk management group. especially employees in sensitive positions. the decreased risk of unexpected losses and damage to the company’s reputation. A sign that there is a lack of internal control is the absence of specific reporting procedures that track actual performance against budgets. Evidence that a company’s management organization is lacking in these attributes can be found in various management policies and procedures. An employee who has the responsibility of approving transactions must not be the one responsible to record the transaction and maintain the custody of assets. provide adequate risk protection and ensure the soundness of business practices. the adherence to internal policies and procedures. this is a sign that internal controls are inadequate. A lack of physical control is evidenced by financial and other sensitive records residing in unsecured areas. failing to protect computer applications and databases from unrestricted or unauthorized access. Not only must the evaluations be performed independently from the operating groups. Controls that are implemented as an adjunct process are not sufficient to avoid potential noncompliance of regulations. These should include independent verification of performance evaluations and reconciliation of balances.

• System disruption: Damage or destruction of physical environment due to fire. arrival and departure order and time) exchanged by users. either targeted at the company or randomly spread on the network through users or the Internet. political violence and earthquakes. hundreds of new ways are discovered by intruders and hackers. causing a system overload and possibly leading to a denial of service situation where users are unable to access the service. spam and denial of service (DoS). It leads to situations such as Web site defacement. Huffaz is the pioneers in bringing Seamless pipe to Pakistan in 2008 and they were facing no competition in high pressure fitting till 1999. and monopolize system resources by duplicating and spreading themselves. • DoS: An attacker may try to flood the system with a large number of messages. virus. (competitors in high pressure fitting) 16 .000 hacking-oriented Web sites. Now they had some of direct and indirect competitors which include:  Zhongshun Steel Pipe Trade Co. • Intercept messages: An attacker may intercept and read the content of messages (including the message origin and final destination. Ltd China. • Viruses and worms: These originate from outside sources. There are more than 30. they were the early entrants.Outside Threats External threats are mixed threats that combine multiple characteristics such as worm. Everyday. Here are some of the common external threats. and nasty viruses and worms that tunnel their way into a network and destroy or alter data and applications. so it no longer needs a ‘guru’ to hack a site. hence relishing the market and high profit margins at that time..(competitor in Seamless steel pipe)  Mughal and Anwar Corporation.

 They should develop a dynamic website of their company. They are not focusing on developing their own products which they can sell to B2C or B2B. Recommendations Some of the things that Huffaz should focus on are:  They should create a good working environment & make a good setup in Rawalpindi.Identification of Main Problem  Huffaz is not emphasizing on advertising. advertising in very important. But current situation of business is different. 17 .  Necessary Advertising should be done.  Huffaz has a very small setup in Rawalpindi and the work environment is not very good as it should be. they find different projects of companies and work on them.  New products should be developed to capture market as competition is increasing in the market. in order to capture a market. which is a major drawback.  Mostly the employees are forced to give over time and are not properly compensated for their. over time work.  Huffaz is focusing on projects.  Employees should be properly compensated for their work especially during the overtime period and should not be forced but instead should be motivated. as the Indian Company Accenture is doing.

by sharing this information across the logistics network. freight run rate and shipment status available at the touch of a button. 18 .  Readily assess how the logistics organization is executing against KPIs  Share a real-time snapshot of performance trends with internal and external partners  Quickly create new reports and metrics without involving IT resources  Proactively uncover opportunities to adjust plans and fix execution problems in real time  Leverage all gathered information to implement continuous-improvement programs With a real-time view into critical supply chain information such as carrier performance. collaborating internally and externally. increase customer-service levels and positively impact bottomline results. Easily compile metrics and provide cross-functional insight that considers the entire lifecycle of a transportation order and measures the performance of business partners. as well as effectively communicating with logistics-service providers and suppliers. And. companies can better manage the entire supply chain to help lower transportation costs. companies can better manage their logistics function and achieve quantifiable results.

During the time. it really widened my horizon because all the staff members in the marketing were quiet friendly and they taught me lot of knowledge including sourcing goods through the Internet. From my first meeting. what are the ins and outs of Marketing or the vitality of handling the clients. I could see the flow of production. A record of our time helps us in thinking about how long would it take to develop a project as well as the values of your efforts. not only WHO the target audience was but HOW to reach them. The relationship between work. Moreover. contacting the suppliers. I now have a wide variety of communication and handling skills to provide to future employers. requesting for quotations as well as filing of documents in a systematic order. And this was one very major thing that I learnt. I have ascertained to apply critical 19 . I gained a lot like I realized the importance of flexibility while working under the real business environment.Learning Outcomes Being an internee at Huffaz was good opportunity for me to learn things that in real world how actually things work and how to deal with the people. My management and leadership skills have also been polished as they also apply to human and other resources. More I learnt to demonstrate the ability to communicate effectively and professionally with staff members. I have also learnt to establish professionalism in all rotations and assigned responsibilities that might be assigned to me in the near future. This gave me an opportunity to have a better understanding of the whole purchasing cycle. I am now able to predict the outcome of a certain situation and in addition come up with some subjective responses to arising queries and problems. I was also given the opportunity to participate in projects relating to each of Final Piece’s diverse and exciting clients which enabled me to understand. I had a chance to visit various factories.Saleem Mehmood was very open about wanting to educate me on what I was interested in. time and pay is rarely understood by us students. They were large in scale and equipped with advanced technology. clients and peers. In fact. Mr.

Saleem Mehmood my supervisor.huffaz. everything I set out to accomplishment with this internship.thinking skills in problem identification and data analysis and also in recognizing the implications of decisions. I found that having flexible mind and attitude were very important in the business world. But it was only through the hands-on experience and guidance provided to me by Mr. Besides. My major courses of marketing helped me to quite an extent to understand the real market life. I have also developed this skill of selecting and integrating from various sources including print resources. and personally collected data. to answer the questions chosen. I tried my level best to work hard for it and had somewhat achieved it. To conclude. community resources. I did. The practical working experience. Over there at internship one is working in an adult environment and one has to strive to achieve work habits that employers seek. I have learnt how to work with others and in different scenarios.com 20 . It was much different from the study. on-the-job training not only broadens my horizon. I would say that it was tiresome job but at the same time a learning and skill enlightening experience too. but also trains my interpersonal skills and communication skills. Through the internship I broadened my views and improved my communication skills. I have taken full advantage of this internship experience and had learnt as much as possible about how an organization functions and have quite understood the culture in which business meetings take place. Those real life projects were pretty much a good exposure and learning process. I believe that such experiences and skills are valuable to my future career. Bibliography www. Wrapping up. Things I had read in books and which I had applied on projects that used to be assigned to us by our instructors were quite different from that of the real market projects.

co.www.pdf Huffaz Company Booklet www.huffaz.uk/theory/theory--aims-marketing-department-181.google.wordpress.pk/AnnualReport2010.economic pakistan.com http://www.com.thetimes100.com www.php#ixzz1aTJrQYP5 21 .

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