International Survey Highlights Business Attitudes Towards Sustainability

Attitudes towards sustainability amongst companies around the world are revealed in the results of an international research study conducted for Dow Corning Corporation by the independent market research company Harris Interactive. Summary of Findings
• Waste reduction is considered the most important environmental issue in the USA; Brazil; Italy; Germany and China. Korea and India place more importance on developing green/environmentally friendly products. • Overall, the use of renewable/cleaner energy sources is considered less important than waste reduction or developing green/environmentally friendly products. • Health and safety of employees, customers and suppliers is the most important driver of environmental and sustainability decisions in all countries except Korea, where the long term business sustainability was rated higher. • Overall, customers and the government are the two main influencers on a company’s sustainability and environmental decisions. • Environmental/sustainability factors have a strong influence on selection of suppliers in all geographies – this is strongest in India where half of respondents say it is a critical factor in selection.

Survey Methodology
Telephone interviews were conducted in Germany; Italy; Korea; China; United States and Brazil in local languages. The results were aggregated to show a regional (Europe, Asia, Americas) and global perspective. A separate study was conducted in India and results were reported separately. Participants were drawn from a cross-section of companies ranging from fewer than 50 employees to more than 5,000 employees and with annual sales ranging between less than $10 million to more than $50 million. The number of participants by country was as follows: Europe Germany 126 Italy 113 Americas USA 187 Brazil 127 Asia China 293 Korea 111 India India 135

The respondents were responsible within their company for purchasing and/or specifying the use of silicone materials. Their titles varied between Technical Manager, Raw Materials Purchasing Manager, Director of Operations, Director of Finance, R&D Manager, Production/Plant Manager, Product Line Manager and Business Unit Director. Respondents were drawn from manufacturing companies in a wide range of industries. These included electronics; construction; beauty and personal care; automotive and textiles. The charts included in this summary reflect the responses of the 957 respondents from Europe, Americas and Asia. They exclude data from the 135 India respondents.


2 . • Globally. the environmental/sustainability influencers considered least important were shareholders. European respondents considered customers to be the most important.Sustainability Priorities • Dow Corning PROPRIETARY Key Findings • Greater similarity found between Europe and Americas than Asia. use of renewable or cleaner energy sources is considered least important. However. • In contrast. followed by local communities and the general public. customers were also considered most important. 10% 0% Your customers The government Your suppliers Local communities and the general public Shareholders Environmental Campaign Organisations The media Base: All respondents (957) 2 • In the United States. In Brazil. Who Influences Environmental/Sustainability Decisions: Global Q: Select the 3 influencers you consider to be the most important in considering the environmental and other sustainability decisions that your company makes. government and customers are regarded as the most important influencers on environmental/sustainability decisions in India. • Overall. • Similar to the global average. environmental campaign organizations. Most Important Environmental Factors: Global Q. customers were clearly considered most important followed by the government and suppliers. and the media. • Six out of ten respondents in China identified increasing energy efficiency as a top priority. followed closely by local communities & the general public. Select the 3 factors you consider to be the most important environmental/sustainability factors for your business now. customers and the government are the two main influencers on a company’s sustainability and environmental decisions. • Waste reduction ranked lower in Asia than other geographies – development of green/environmentally friendly products is seen as most important by 50% of managers in Asia (65% in Korea & 45% in China). 70% Most important 60% % ranked in top 3 Second most important Third most important 50% 72% 37% 60% 48% 39% 27% 26% 22% 40% 30% 20% 20% 15% 25% 18% 17% 9% 21% 18% 16% 11%12% 12% 9% 9% 9% 6% 8% 3% 11% 8% • More than 7 out of 10 respondents in Asia ranked the government as one of the top three influencers. environmental campaign organizations were considered relatively highly in Korea. Local communities and the general public were perceived as being the least important. and in the future (prompted) 70% 60% 50% 40% 30% 20% 10% 0% Reducing waste Developing green (environmentally friendly) products Increasing energy efficiency Reducing CO2/green house gas emissions Using renewable/cleaner energy sources Most important Second most important Third most important % ranked in top 3 78% 29% 30% 19% 32% 65% 55% 51% 44% 21% 18% 15% 16% 18% 14% 17% 20% 15% 9% 20% Base: All respondents (957) 1 Who Influences Sustainability Decisions? • Dow Corning PROPRIETARY Key Findings • Overall. the government and suppliers. with customers second and suppliers third.

8 7. the long term sustainability of their business is considered as most important.4 6. • 50% in India regard environmental/sustainability factors a critical influence – the highest proportion of the seven countries surveyed.2 8. consider the health. China and India. 1 = lowest level 10 8 to 9 6 to 7 1 to 5 Don't know 40% 44% 43% 46% 36% 38% 12% 4%6% 14% 6% 6% 14% 8% 7% 16% 7% 7% 18% 21% 20% 19% 29% 14% 6% 11% 7% 18% 8% 13% Mean 8.2 7.5 The health and safety of your employees.Factors Driving Environmental and Sustainability Decisions Key Findings Factors Driving Environmental/Sustainability Decisions: Global Q: To what extent do you agree the following factors are drivers for the environmental and other sustainability decisions that your company makes? 10 = highest level of agreement. • In Korea. where this factor was rated relatively highly). customers and suppliers the most important factor. Environment/Sustainability and Supplier Selection: Global Q: Which one of the following statements is closest to describing the level of influence environmental and sustainability factors have on your selection of a supplier? A critical influence when selecting suppliers 30% 80% A factor we take into account when selecting suppliers 50% Of little or no importance in selection 16% Not sure 4% Base: All respondents (957) 3 . • Managers in Europe. safety of employees. customers and suppliers The long term sustainability of your business Attracting and retaining customers Improving your company's image or reputation Reducing costs The well being of local communities and the general public Attracting and retaining employees • Company reputation is not considered as a key factor in driving environmental/sustainability decisions. Where 36% of those in the Americas agreed this is a ‘critical influence’.6 8. Impact of Environmental & Sustainability Factors on Supplier Selection • Dow Corning PROPRIETARY Key Findings • Environmental/sustainability factors are more likely to be a critical influence on supplier selection in the Americas than in both Asia and Europe. the Americas.3 8. 3 37% 28% 28% 25% 26% 22% 17% 29% 37% Attracting investment from investors 10% Base: all respondents (957) • Attracting and retaining employees is rated of less importance (apart from in China.8 7. the level dropped to 29% in Asia and 24% in Europe.

• In Europe more than other regions surveyed. (www. Sustainability/Environment Decision Making: Global Q: Which one of the following comes closest to describing the level of decision-making on sustainability. including Revised 6-2007 We help you invent the future is a trademark of Dow Corning Corporation. All rights reserved. About Harris Interactive® Harris Interactive Inc.000 products and services. most widely known for the Harris Poll® and for its pioneering leadership in the online market research industry.000 customers worldwide. Dow Corning is equally owned by The Dow Chemical Company and Corning Incorporated. Learn about Dow Corning’s committment to sustainability at www. A global leader in silicon-based technology and innovation. offering more than 7. UK. More than half of Dow Corning’s sales are outside the United States. New ©2007 Dow Corning Corporation. it is more usual for responsibility to be assigned to a specific person. issues in your company? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Company does not have a Company has a dedicated team Company has a specific person particular person or team responsible for environmental and responsible for environmental and sustainability decisions responsible for environmental and sustainability decisions sustainability decisions Not sure Global 47% 42% 39% Asia Americas Europe 40% 38% 29% 25% 25% 25% 30% 21% 21% 7% 4% 5% 1% Base: All respondents (957) • For many companies in Asia. the company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.harrisinteractive. Dow Corning is a registered trademark of Dow Corning Corporation. 4 . Harris Interactive is a registered trademark of Harris Interactive Inc. • In India there are balanced proportions in terms of level of decision-making: 35% have a dedicated team. and 31% no particular person or team. to have a dedicated team responsible for environmental and sustainability decisions.dowcorning. Long recognized by its clients for delivering insights that enable confident business decisions. About Dow Corning Dow Corning provides performance-enhancing solutions to serve the diverse needs of more than 25. based in Rochester. is the 13th largest and the fastest-growing market research firm in the world. and in London.Responsibility for Sustainability Decision Making • Dow Corning PROPRIETARY Key Findings • It is more common in the Americas than Asia or Europe. responsibilities are either not defined or are spread widely across the enterprise – 30% of respondents said they have neither a particular person or team responsible. 33% a specific person.

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