ERASMUS SCHOOL OF HISTORY, CULTURE AND COMMUNICATION DEPARTMENT OF MEDIA & COMMUNICATION

Course Guide

Communication as a Social Force
Course Code: CM1009

Academic year 2011-2012, Term 3 International Bachelor Communication and Media Bachelor 1

Lecturers: Dr. Ahmed Al-Rawi (coordinator) Simone Driessen, MA Sharon van Noord, MSc

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..........................5 Organization & Working Method ...................... 7............................................................... 4......................................... Program Overview............................................................... 5...........................7 General Requirements for Assessment ........................................................................6 Assessment and Grading...............................................................3 2..................4 Course Introduction................................................................................................... 6.................................................................................. 9............Table of Contents 1........ 8......................................... 10 Literature ............ 3.............................. Practical Information........... 14 2 ..........................................8 Course: Week-by-Week .......................................5 Course Objectives ............................................

nl 010-4088894 Sharon van Noord MA | L3-089 | s. and two group presentations Compulsory Literature Devereux. Study Load 3 . one individual written assignment.nl Simone Driessen MSc | L3-089 | driessen@eshcc.nl/studiegids/?course=CM1009 for the detailed timetable & locations for this course. Term 3 Lectures: DAY LB-067.eur. London: Sage (ISBN: 978-1-4129-2983-7) Additional readings will be available on Blackboard or via the EUR digital library. 206 pages / 5 3 * 8 hrs 3 16 hrs. extra (research) articles) is 5 pages per hour. This is a 5 ECTS course. Practical Information Course Name Course Code Credits Communication as a Social Force CM1009 5 EC Course Coordinator Dr. workload for students. According to departmental norms this means a 5* 28 = 140 hrs. 41 hrs.eur. (ed) (2007) Media Studies: Key Issues and Debates. 24 hrs.sin-online.nl 2011-2012. The norm for reading and studying course material (textbook. Ahmed Al-Rawi L3-78 (Office Hours: Mondays 11:00-12:00 by appointment only) alrawi@eshcc. 24 hrs. 8 * 3 hrs. 140 hrs.1. See the Literature section for the complete list of readings. Lecturers Period Timetable Forms of Instruction Assessment Lectures & Tutorials Final exam.eur. Other articles might be added during the course. 32 hrs 3 hrs. Attending Lectures Attending Tutorials Literature Assignments Exam preparation Written Examination TOTAL 8 * 2 hrs. E.vannoord@eshcc. 09:00–10:45 Check http://eshcc.

Ch. 9.public spheres 8.30 – 12.Ch. Lecture Tutorial 12-03-2012 Media & counter. 6 Devereux (2007) .Ch.2. 15 + Atton & Hamilton (BB) Assignment 2. Check http://eshcc.Ch. 5 Devereux (2007) . Session Lecture Tutorial Date 30-01-2012 Subject(s) Introduction Introduction Literature Introduction/Course Guide Introduction/Course Guide Devereux (2007) .Ch.Ch. Lecture Tutorial 20-02-2012 Media discourse Media discourse 5. Lecture Tutorial 13-02-2012 Media consumption & social relationships Media consumption & social relationships Group Presentations 1 4. Lecture Tutorial 05-03-2012 Mediated engagement with the world Mediated engagement with the world Individual written assignments In-class assignments 7. Program Overview Wk.30 hrs. 10 + Höijer (BB) Devereux (2007) .Ch. 13 & 14 Devereux (2007) . Tuesday 26 June 2012. Lecture Tutorial 27-02-2012 Media frames Media frames In-class assignments 6.30 hrs.Ch. 1. 5 Devereux (2007) . 9 & 15 Devereux (2007) . 15 + Atton & Hamilton (BB) Devereux (2007) .sin-online. 6 Devereux (2007) .Ch. Written Examination Resit Examination Friday 30 March 2012.nl/studiegids/?course=CM1009 for the latest timetable and dates 4 .Ch.Ch. 9 & 15 Devereux (2007) .Ch.public spheres Media & counter. Lecture Tutorial 19-03-2012 Conclusion Conclusion Group Presentations 2 9.30 – 12. 13 & 14 Devereux (2007) . Lecture Tutorial 06-02-2012 Mediated democracy Mediated democracy 3. 10 + Höijer (BB) Devereux (2007) . 9.

economic and social developments and mediated communication and explore the contradictions and tensions between the institutional structures of communications and the democratic promises of media and communication technologies. concepts and research findings.3. using relevant theoretical insights. 4. Course Introduction This course presents an overview of the main theoretical and conceptual approaches that address how practices and processes of mediated communication are shaped by social forces. Course Objectives Students have knowledge and understanding of: • The main theoretical and conceptual perspectives and approaches to the study of the societal aspects and impacts of mediated communication. By highlighting key issues. concepts and research findings. We pay special attention to how mediated communication and political processes – both with a ‘big P’ and a ‘small p’ relate to each other in this dialectical way. both in the global structure and in specific sectors of the media industries. drawing on relevant theoretical insights. Formulate your own viewpoints and research questions. 5 . The course emphasises mediated communication in international perspective to provide context and comparison. but often also constitute major social forces themselves. we discuss the relationships between political. Students have the ability to: • • Reflect on fundamental and practical issues related to societal aspects of mediated communication.

2 and 3. The lecture slides will be published on Blackboard after the lecture. The tutorial is the principal didactic tool to engage you in deep processing of the course materials. We will use the Blackboard online learning environment to communicate additional information before and during the course. you must inform the lecturer of your tutorial in advance by email or telephone. Information concerning the administrative running of this module (assignments.5 hours per week on this course. Please note that the written examination also addresses issues discussed in the lectures – merely studying the lecture slides will not be sufficient. Since each block lasts 9 weeks (8 weeks containing lectures/tutorials and 1 week for assessment).3) 6 . 5. Please note that each tutorial will devote a good part to discussing a list of questions that transpired from the key reading(s) and the lecture. Missing three meetings will result in exclusion from the course. 3. 4. The lecture is always selective. changes and additions). Communications If you have any inquiries. 3. it will focus on some of the important issues. Teaching and Examination Regulations IBCoM art. you can email your lecturer. Additional information relevant to the course. It requires a thorough preparation of the chapters and readings at home. Uploading your assignments (SafeAssignment). Missing two meetings can be compensated in the case of serious reasons. (cf. The extra assignment(s) must be completed satisfactorily in order to pass the course and being awarded the corresponding credits. arrive on time. and to participate actively in the discussions. readings. but will not cover all of the reading materials. You will participate in weekly three-hour tutorials. Tutorial materials (such as links to multimedia). This obligation includes the preparation and timely submission of all assignments. Organization & Working Method Lectures: The weekly two-hour lecture on Monday is meant to introduce you to the topics and issues covered in the textbook chapters (and any extra readings) and to provide you with a more in-depth understanding of particular issues. students are expected to spend on average 15. It may also expand on particular themes. The lecture will also help you prepare for the tutorials. You are expected to read the literature prior to the lecture. Study load: The credits for this course are 5 EC which equals to 140 hours. including: 1. Teaching material (such as slides and hand-outs). Rules relating to attendance: If you have a serious reason for missing a meeting.5. Tutorials: The tutorials are the principal didactic tool to engage students in processing the course materials. Absence of one meeting can be compensated with an extra assignment. It is mandatory to attend the tutorial meetings. As a consequence you will have to take the course again in 2012-2013. 2. Judgments about the validity of the reason for absence are the prerogative of the lecturer.

You can use PowerPoint (bring a USB stick to class) and there should be Internet connection in the classroom. An insufficient grade for the exam cannot be compensated by the assignments. the presentation should make obvious that this has been a joint effort.0+ is excellent.5 or higher means passing the course. you will co-present work during a tutorial that you have carried out with two of your colleagues (in ‘fixed teams’).0+ is satisfactory. Keep in mind that form must not supersede content in the presentation.0+ is good.0+ is very satisfactory. 3. Carrying out a small project together enables you both to go slightly further than you would in solo endeavour(s) and challenges you to move beyond the confinements of a traditional paper! The following points must be taken into account: 1. 7. both via Blackboard and in the tutorial. a final grade of 5. Assessment and Grading During this course you are required to complete three assignments.4. they will. Element Individual written assignments Group Presentations Final Exam SUM Number 1 2 1 Points 10 10 70 Total 10 20 70 100 Please note that you have to obtain at least (30 points) on the final exam in order to pass the course. The group presenting must consist of 3-4 students and the presentation may not move beyond 15 minutes! 2. 4. The table below shows the relative weight of the elements of assessments during the course. receive a ‘0’. You are to produce a presentation script (two pages of A4. 9. Grading Criteria In relation to the group presentations. If anything. a final course grade below 5. Try to come to an even distribution of tasks and speaking time. your average grade for this course will not be higher than a 5. You upload this prior to the presentation onto Blackboard and you bring a hard copy to class. If team members do not show up for the presentation. 8. The course is graded on a scale from 0 to 10 points. 7 . 6. Overall.5 means that the student fails the course. in principle. You only receive a mark for your presentation when scripts are submitted. You are also expected to participate in class actively. 5. Finally.6. in line with the principles of individual assignment) in which you provide a detailed transcript of who will be saying what and when. If you obtain an insufficient mark for the exam. a written exam will conclude the course.

(2) student number. • • • • • • 8 . structure (use clear signposting). grammar and punctuation. but neither exceed the 840 words limit. Apply a 5% margin to the word limit. All assignments should be carefully checked for spelling. such as spelling. do you use relevant sources and do you use them in a relevant way? 5. Line spacing is 1. Presentation: The text must be presented so that it is readable in its expression. Also. please.5 – 7) Poor (4 . 2.5. All of the content must be relevant to the news story and be written according to the journalistic code. Evidence and argument: Is the story structured effectively? Do the analysis and argumentation show coherence? 7. Submit your assignment to Safe Assignment on Blackboard before the deadline. Do not quote too much. appendices. Please use a font that resembles Times New Roman 12 or Arial 11. 3.25) Satisfactory (5.5 – 10) Good (7. There are five assessment elements. General Requirements for Assessment • • • • The readings for the week should be brought to the lecture and the tutorials. it is better to paraphrase – you should describe the arguments of the author in your own words and make sure the arguments you cite fit logically into your own argument. convincing as a news story and legible in its format on the page. try to hand in double-sided print-outs. For example. if you are to produce a piece of 800 words. Coverage: All parts of the set assignment must be covered. Five sources: Do you display the traces of having carried out a sufficient search.5. 4. (3) course identifier and (4) word count (excl. State in the header: (1) full name. each of which will be awarded a score between 1 and 10: Excellent (8. Pay careful attention to the presentation of your work. no plastic folders (a print-out with a staple through it is enough) and. 2. but also the quality of your printer! Save the trees: no separate cover sheet (even though you should always include some essential details in the header of your assignment). Understanding and knowledge: Prove that you are able to move beyond the content that is presented in the report you are provided with. there is no resit for work submitted after the deadline. punctuation. it is not possible to compensate for work submitted after the deadline. tutorials and / or the readings for this course and to further advance or develop particular academic skills.As for the written assignment. Deadlines are strict in the IBCoM program.25 – 8. footnotes or references). then you should not go under 760 words. it is meant to enable you to (creatively) apply the concepts and insights covered in the lectures.25) Very poor (1 – 4) Your mark will be calculated on the average of your scores on the following five elements: 1.

This guide is available on http://www. Plagiarism The assignments are individual/team products.eur. Self-plagiarizing is not allowed either. More information on this policy can be found at http://www. 9 . which may decide to expel the student from this course. It is permitted. fraud and plagiarism.nl/english/ibcom/studentinfo/guidelines/writing. or as a paraphrase) without explicit reference to the source is considered to be plagiarism.eur.Layout Assignments should follow the Writing Guide of the faculty. All assignments must refer carefully to the (scientific) sources used. Copying the ideas and results of other authors (either word for word. or from the curriculum. It is your responsibility to familiarize yourself thoroughly with the faculty’s policy on unfair practices. The submission of electronic versions of the assignments in Blackboard’s SAFE ASSIGNMENT is necessary to facilitate (automatic) checks on plagiarism. Make sure you follow the requirements as listed in the ‘Checklist’.eshcc. meaning that students are not allowed to submit their own work that was already submitted in earlier IBCoM Courses. though. It is not allowed to use work from other students. to discuss each other’s work. Plagiarism is reported to the Examination Board.nl/english/eur/publications/cheating_and_plagiarism/.

Learning Objectives Familiarising the students with the concept of mediated democracy and its various connotations. in domestic settings) and how the very act of media consumption might provide tools for ‘performing’ particular dimensions of our social identities. Kevin Howley’s ’Community. Tutorial This week. Required Readings Devereux (chapter 9). Pages: 37 WEEK 3: MEDIA CONSUMPTION & SOCIAL RELATIONSHIPS When thinking about media consumption. we first make a distinction between the idea of ‘mediatised politics’ and the notion of ‘politicised media’. 361-379. to each other and to key administrative issues. pp. We consider how media consumption might impact on (changes in) how people relate to each other (for example. Media and the Public Sphere’. Tutorial Introduction Learning Objectives n/a Required Readings No reading is required WEEK 2: MEDIATED DEMOCRACY This week. 10 . Power and Political Culture’. pp. as well as the threats and opportunities this development poses to the ideal of ‘deliberative democracy’.8. Course: Week-by-Week WEEK 1: Introduction Introduction to course contents. we will take this idea of individual interpretation one step further and focus on the social consequences of media consumption. we try to make some sense of the very complex relationship between politics (in the broadest sense of the term) and the media. We then consider the blurring boundaries between the ‘serious’ and ‘high’ world of politics and the ‘trivial’ and ‘low’ world of popular entertainment. we typically consider the symbolic dimension of how people (differently) interpret media texts. Tutorial To understand mediated democracy. 211230 Devereux (chapter 15). John Corner’s ’Media.

Pages: 32. Pages: 38 WEEK 4: MEDIA DISCOURSE Lecture & Tutorial There are two important approaches to considering how the very specific or ‘micro’ levels of media contents (for example. negotiate the statement or put forward a radically different view!). Devereux (chapter 14). but this time from a different theoretical and methodological angle: the frame. Tutorial Any representation of reality involves framing. Required Readings Devereux (chapter 5). Learning Objectives Being familiar with the concept of critical discourse analysis and its various applications. WEEK 5: MEDIA FRAMES Lecture This week we will take a closer look at how events are represented in the news. Required Readings Devereux (chapter 13). One approach. Frames are the necessary ‘instruments’ or tools with which we – and journalists – perceive and organize phenomena in the world around us. Required Preparation Group Presentations 1 on mediated democracy The blurring boundaries between entertainment and politics are inherently linked to the rise of ‘personality politics’. strongly disagree. 322-341. Greg Philo’s ’News Content Studies: Media Group Methods and Discourse Analysis: A Comparison of Approaches’. 302-321. Sonia Livingstone’s ’From Family Television to Bedroom Culture: Young People’s Media at Home’. The other approach. makes claims about social implications and consequences by focusing on media texts or ‘media discourse’ alone. a so-called critical discourse analytical one. pp. develop your presentations in relation to the following statement: ‘Personality politics has killed deliberative democracy’ (that is. Jeroen de Kloet & Liesbet van Zoonen’s ’Fan Culture–Performing Difference’. particularly embodied in the work of the Glasgow University Media Group (GUMG). you may agree. argues that an exploration of media discourse should also always include a detailed analysis of production and reception practices of media texts. particular words or sentence structures) might affect our knowledge and understanding of events in the social world. What are frames and how can we detect them (frame analysis)? Which frames 11 . 101-133. By drawing on at least three relevant academic sources (two of which may be course reading) and by explicitly referring to actual (historical and / or contemporary) examples. pp. pp. The lectures and following tutorials provide insights into how both approaches go about their ‘analytical business’ and what (theoretical) assumptions ground their approaches.Learning Objectives Understanding the different ways by which people interact together with the aid of media and how different they interpret messages.

Step 2: Decide from what angle you would prefer to address the chosen topic and write an in depth story from the chosen perspective. WEEK 6: MEDIATED ENGAGEMENT WITH THE WORLD News does not mirror ‘reality’ in a straightforward way. pp. pp. Step 1: Pick one of the topics you would like to elaborate. people or phenomena become news? And what factors influence the production process of local and foreign news? Learning Objectives Students are expected to know the meaning of news values and news worthiness. 231-248. 134-161. Last week we saw that news is always framed in one way or another. This week the main questions are: how are (news/media) frames constructed or produced? Which news values decide what events. education. which are part of the production and selection process of news. Required Readings Devereux. Learning Objectives Understanding the theoretical meaning of framing and counter frames based on examples and case studies. and occupation) the website is mostly visited.dominate our view of the world? And which frames go against the grain (counter frames)? In different ways these questions will be addressed in the lecture and in the tutorial. but they don’t need to prepare beforehand Required Readings Devereux (chapter 10) Pamela Shoemaker et al. Decide by which social group (think of gender. Culture & Society 26 (4). Media. Write a 900-1000 words story on a current news topic from a different angle than presented in the basic news report you are provided with. Step 3: Ask yourself: what should the readers know (more) about this topic or what would they like to know? (make sure you are clear about the audience you write for). Birgitta (2004) ‘The discourse of global compassion: the audience and media reporting of human suffering’. 513-531. age. Pages: 27 NB: Students will do some in-class assignments. Pages: 35 Required Preparation (Written Assignment): Pretend you are working as a journalist for a news website (or newspaper). Höijer. news is a construction of social reality. pp. 12 . but they don’t need to prepare beforehand. ’Proximity and Scope as News Values’. Tutorial The content of news is influenced by different dynamics. Three optional topics from the current international news will be made known to you in due course. (chapter 6) Jenny Kitzinger’s ‘Framing and Frame Analysis’. Students will do some in-class assignments.

Kevin Howley’s ’Community. TV news. They give a voice to minorities. overarching issues with respect to the different societal dimensions of mediated communications. accurate. contents of lectures and discussion of course materials in tutorials. factual).PUBLIC SPHERES Lecture & Tutorial Community media.Step 4: Do your research (use the internet. The exam has two parts: 1. radicals. 361379. Chris Atton & John F. 2. Some of the questions that are central this week are: When exactly do we call media or journalistic practices ‘alternative’? How do both relate to each other? How do alternative media construct counter-public spheres and for whom? Learning Objectives Understanding the meaning of and the interrelation between media and counter-public spheres. make sure not to write an opinion article or column. Open questions to test your knowledge and understanding of general. social movement media. oppositional and critical news media all belong to the realm of alternative media. neutral. They also counter-balance mainstream hegemonic news by displaying alternative frames/discourses. It covers: the chapters from the Devereux textbook. other news media or books) and look for at least five different (from the story you were provided with) and relevant sources that will give you more insight in the event that you are covering. The details will be given in week 7.public spheres. balanced. suppressed groups. 77-96. fanzines. Required Readings Devereux (chapter 15). Step 6: Write a story with reference to the sources in 900-1000 words (articles containing more than 1000 words will be rejected by the editor!) WEEK 7: MEDIA & COUNTER. Pages: 37 WEEK 8: CONCLUSION Required Preparation Group presentations on Media & counter. etc. WEEK 9: WRITTEN EXAMINATION The final exam will be a test of your knowledge and understanding that completes this course. pp. pp. extra reading(s). 13 . London: Sage. independent news networks. Media and the Public Sphere’. Hamilton’s ‘Contemporary Practices of Alternative Journalism’ from Atton & Hamilton (2008) Alternative Journalism. opinion weeklies. Multiple choice questions to test your accumulated knowledge in more detail.g. Step 5: Stick to the basic journalistic ‘rules’ (e.

London: Sage (ISBN: 978-1-4129-2983-7) Articles: Chris Atton & John F. Literature Compulsory Literature Textbook: Devereux.9. (ed) (2007) Media Studies: Key Issues and Debates. Media. Birgitta (2004) ‘The discourse of global compassion: the audience and media reporting of human suffering’. Hamilton’s ‘Contemporary Practices of Alternative Journalism’ from Atton & Hamilton (2008) Alternative Journalism. London: Sage. 513-531. pp. Other articles/book chapters might be posted on Blackboard during the course. pp. E. Culture & Society 26 (4). 14 . 77-96. Höijer.

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