Beauty Sells...

People are attracted to aesthetics (beauty) regardless of any other factor in your marketing. It's simple! People will always be driven toward beautiful things. All by themselves, they create an attraction and a favorable impression. A lot of times beauty is the only thing a marketing item has going for it, and thats a great start.

sponsorship proposal

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

The Concept...
Divas de Orlando is the portrayal of the most beautiful female talent prospects in the Central Florida area. Every month, a new model will be featured in a major distribution print publication earning the distinction of Diva de Orlando. Divas de Orlando emphasizes the dierent aspects of women and highlights their personal successes. It strives to give these women the opportunity to rise to the top. Models that participate feel a sense of belonging, gain the ability to face and speak in public, and gather a sense of con dence in themselves, with a touch of local celebrity status. For every Diva de Orlando monthly poster, multiple media eorts and events will be showcased alongside to turn the upcoming model into an actual celebrity. The series of shows will radiate professionalism with top class choreography, set design, sound and lighting. A great opportunity for marketing and networking. At the completion of the 12-month round of displays, we would have mustered the most amazingly beautiful models and spokespersons, merging a team of promoters the likes of which the Central Florida area has never seen.

sponsorship proposal

Target Audience

sponsorship proposal

Mid-to upper class 18 to 45 age-group male/female equally young appeal fashion conscious competitive drive passionate consumer aggressive branding

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

Divas de Orlando Web Site

sponsorship proposal

The 2013 Divas de Orlando Swimsuit Calendar

sponsorship proposal

Featuring the Top Divas Celebrity Status Signature Tours Open to Advertising Collectors Item Contest Gimmick

Scheduled Events

sponsorship proposal

Initial Press Conference : Feb. 23

The rst step to shake the public by ocially announcing Divas de

Orlando. Media Tour & Events : Feb. 23 - Mar. 23

An excellent method to forge initial strong following by meeting with targeted press and analysts in the region just before launching Divas de

Orlando. Presentation & Launch Event : Mar. 27

Launch away with a high-pro le fashion extravaganza featuring the callout of the rst Diva de Orlando, and one or more scheduled artists performances in order to achieve: instant market recognition, corporate trust, press support, sponsor awareness and public amazement.

Monthly Call-Out Fashion Show Every month, to call-out the next Diva de Orlando, a high-pro le fashion extravaganza featuring all our Divas will be promoted in one of the area clubs. Opened to the public and media, signed sponsors may integrate their products and network along. Annual Divas de Orlando Calendar Launch Party : TBD
Its not often you get the chance to party with the most beautiful women in Orlando. Set up for VIPs, our very own Divas de Orlando Swimsuit Calendar will be presented. Guest could get them signed by the lovely Divas themselves. The Divas de Orlando will also treat everyone to a spectacular swimwear fashion show. Our annual wrap-up party will close the night.

Advertising on Divas de Orlando Double Truck Poster in La Prensa Newspaper

sponsorship proposal

Position A

Position B

Position B

Position C Position C Position C Position C Position C Position A

Why should you be interested in sponsorship?

Divas de Orlando is a high-octane visual spectacle that combines beauty, fashion and entertainment with the purpose of delivering a high quality promotion with product integration and tie-in opportunities for a wide variety of sponsors and media; drawing fans, celebrities, designers and audiences from throughout Central Florida. With this in mind, in Divas de Orlando you can nd unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige. Divas de Orlando oers signi cant opportunities for distinct marketing and competitive advantages, while you support a high quality event. Divas de Orlando will promote your company throughout a direct association creating a dramatic in uence on customer relations. In addition, it can be a powerful complement to other designed marketing programs you may have in place. Furthermore, Divas de Orlando impressive media plan, including press releases, press conferences, media tours and monthly events, will generate priceless media coverage that might otherwise not be available to you.

sponsorship proposal

Benets of Sponsoring

sponsorship proposal

Right now you have the opportunity to stand out head and shoulders above your competition. The mere act of sponsoring Divas de Orlando, especially as an exclusive sponsor, is a signi cant way to create competitor dierentiation, and blast them away! Plus, you can bene t in many other ways, such as: 1. Enhancing Image/Shaping Consumer Attitudes 2. Driving Sales 3. Creating positive publicity/ heightening visibility 4. Dierentiating from competitors 5. Helping with good "Corporate Citizen" role (goodwill) 6. Enhancing business, consumer and VIP relations

Audience Break-down

sponsorship proposal

Monthly MEDIA & PROMOTIONS La Prensa Newspaper Rumba 100.3 - FM Telemundo Orlando Posters Flyers INTERNET La Prensa Newspaper Rumba 100.3 - FM Hola Ciudad - Telemundo Divas de Orlando.com PUBLIC EVENTS Divas Produced Events Puerto Rican Day Parade Feria de la Familia (Telemundo) Hispanic Business Expo Festival Calle Orange Fiesta Medina TOTAL AUDIENCE 144,000 1,001,600 55,000 5,000 10,000

Annually 1,728,000 12,019,200 660,000 60,000 120,000

187,000 270,000 175,000 235,000

2,431,000 3,240,000 2,100,000 2,820,000

800

10,400 75,000 25,000 25,000 40,000 15,000 25,368,600

2,083,400

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

Presented by:

Direct Media Value Breakdown

3,600 Spots

@ 75.

$270,000

2,800 Spots

@ 125.

$360,000

12 Strip Ads

@ 1,600.

$19,200

Over $649,200. of Actual Value

www.divasdeorlando.com

Sponsorship Opportunities

sponsorship proposal

As a sponsor of Divas de Orlando, you will have the unique opportunity to meet and network with the top models and executives who are in uencing the lucrative fashion and entertainment business, and to create goodwill to an enormous wave of followers and fans. Each sponsorship package is designed to build return on your investment by allowing you to create positive buzz for your company, while interacting directly with this powerful audience. A tailored sponsorship plan can be created to suit your marketing strategy and target audience.We rmly believe that our sponsors should bene t from the domino eect. As we prosper, you will too! While Divas de Orlando grows in support and marketing grasp, so will our sponsor automatically receive additional marketing bene ts, based on their sponsorship level. Therefore, your exposure bene ts and return on investment will increase accordingly.

Diamond Sponsor Benets

Highest level of pro le and branding opportunities available. This is an exclusive category. Only 2 opportunities available.

sponsorship proposal

Exclusive Rights
Exclusive top or bottom strip advertising on the Divas de Orlando Poster (Position A) Logo incorporated along Divas de Orlando branding in all instances Full-page ad in the Ocial Divas de Orlando Swimsuit Calendar ( with 1yr. Sign)

Pre-Event Promotions:
Diamond position in all advertising in print media (newspapers, magazines, publications) Diamond mention in all advertising on radio Logo incorporated along the Divas de Orlando logo in the following materials: advertisements and eblasts, Divas de Orlando website, Divas de Orlando tickets, Divas de Orlando Guide, ID badges Prominent logo on Postcards/ yers calling for entries and pre-show promotions Prominent logo on Posters/Brochures Promotions and link in Divas de Orlando website Logo incorporated along the Divas de Orlando logo in all pre-event exhibitions or displays

Events Promotions:
Diamond Sponsor signage rights on venue Prominent logo on entryway backdrop (photo op) Diamond advertisement projected on all available multimedia screens Inclusion in press releases and press events Diamond acknowledgement by MC from stage Option to display branding material on site Opportunity for sampling at the event shows and event after-parties Opportunity to provide Divas de Orlando branded items, such as cups and napkins and additional signage (fc/fs basis) Opportunity to include a promotional/marketing insert in attendees gift bags VIP area at the event shows and event after-parties for up to 10 people 20 General Admission tickets to each Call-out event

Extended Branding Opportunities:

Option to create custom marketing/activation programs designed to demonstrate and provide the maximum visibility for products/services prior to, during and after each event Right to use the ocial Divas de Orlando logo to develop brand speci c marketing/promotions/trade/ publicity program in support of the events Brand association of shows/productions Unlimited right to leverage Divas de Orlando trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placement Photo-opportunities with participating celebrities at all Divas de Orlando Events (Listed VIPs only) Two-page spread advertisement in all Divas de Orlando programs Limited access to Divas de Orlando Models for the purpose of commercial advertisement Diamond Sponsorship acknowledgement and company logo shown in the credits of Divas de Orlando Television Production To provide companys products, equipment, services, technology, expertise, or personnel useful to the success of Divas de Orlando

1x: $6,500

/ 12x: $5,000 per month

Advertising/Exposure Values

sponsorship proposal

A tailored sponsorship plan can be created to suit your marketing strategy and target audience.

Gold Sponsor Benets

Second highest sponsorship level. This is a shared category.

sponsorship proposal

Exclusive Rights
Logo below top advertising strip on the Divas de Orlando Poster (Position B) Logo incorporated along Divas de Orlando branding Half-page ad in the Ocial Divas de Orlando Swimsuit Calendar (with 1yr. Sign)

Pre-Event Promotions:
Gold position in all advertising in print media (newspapers, magazines, publications) In association mention in all advertising on radio Logo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando website, on-site schedule events Logo on postcards/ yers calling for entries and pre-show promotions Logo on Posters/Brochures Publicity, pro le and link in Divas de Orlando website Logo incorporated along the Divas de Orlando logo in all pre-event exhibitions or displays

Events Promotions:
Gold Sponsor signage rights on venue Mid-size logo on entryway backdrop (photo op) Gold Sponsor advertisement projected on all available multimedia screens Inclusion in press releases and press events Gold Sponsor acknowledgement by MC from stage Option to display branding material on site Opportunity for sampling at the event shows and event after-parties Opportunity to provide Divas de Orlando branded items, such as cups and napkins and additional signage (fc/fs basis) Opportunity to include a promotional/marketing insert in attendees gift bags VIP area at the event shows and event after-parties for up to 6 people 12 General Admission tickets to each Call-out event

Extended Branding Opportunities:

Option to create custom marketing/activation programs designed to demonstrate and provide the maximum visibility for products/services prior to, during and after each event Right to use the ocial Divas de Orlando logo to develop brand speci c marketing/promotions/trade/ publicity program in support of the events Brand association of shows/productions Limited right to leverage Divas de Orlando trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placement Photo-opportunities with participating celebrities at all Divas de Orlando Events (Listed VIPs only) Full-page advertisement in all Divas de Orlando programs Limited access to Divas de Orlando Models for the purpose of commercial advertisement Sponsorship acknowledgement and company logo shown in the credits of Divas de Orlando Television Production To provide companys products, equipment, services, technology, expertise, or personnel useful to the success of Divas de Orlando

1x: $5,300

/ 12x: $4,000 per month

Silver Sponsor Benets

Third sponsorship level. This is a shared category.

sponsorship proposal

Exclusive Rights
Logo in the Divas de Orlando Poster (Position C) Logo incorporated in association with Divas de Orlando branding Quarter-page ad in the Ocial Divas de Orlando Swimsuit Calendar (with 1yr. Sign)

Pre-Event Promotions:
Silver position in all advertising in print media (newspapers, magazines, publications) In association mention in all advertising on radio Logo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando website, on-site schedule events Logo on postcards/ yers calling for entries and pre-show promotions Link in Divas de Orlando website

Events Promotions:
Silver Sponsor signage rights on venue Small-size logo on entryway backdrop (photo op) Logo projected on all available multimedia screens Silver Sponsor acknowledgement by MC from stage Option to display branding material on site Opportunity to provide Divas de Orlando branded items, such as cups and napkins and additional signage (fc/fs basis) Opportunity to include a promotional/marketing insert in attendees gift bags 4 VIP tickets for event shows and event after-parties 8 General Admission tickets to each Call-out event

Extended Branding Opportunities:

Brand association of shows/productions Limited right to leverage Divas de Orlando trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placement Photo-opportunities with participating celebrities at all Divas de Orlando Events (Listed VIPs only) Half-page advertisement in all Divas de Orlando programs Limited access to Divas de Orlando Models for the purpose of commercial advertisement Sponsorship acknowledgement and company logo shown in the credits of Divas de Orlando Television Production

1x: $3,500

/ 12x: $3,000 per month

Event Sponsor Benets

Special Association Sponsor. Bene ts apply only to the speci c sponsored event.

sponsorship proposal

Exclusive Rights
Logo incorporated in association with Divas de Orlando in the participating event

Pre-Event Promotions:
Event position in all advertising in print media (newspapers, magazines, publications) Logo incorporated in the following materials: advertisements and e-blasts, Divas de Orlando website, on-site schedule events Logo on postcards/ yers calling for entries and pre-show promotions Link in Divas de Orlando website

Events Promotions:
Event Sponsor signage rights on venue Logo projected on all available multimedia screens Event Sponsor acknowledgement by MC from stage Option to display branding material on site Opportunity to provide Divas de Orlando branded items, such as cups and napkins and additional signage (fc/fs basis) Opportunity to include a promotional/marketing insert in attendees gift bags 2 VIP tickets for event shows and event after-parties 4 General Admission tickets to each Call-out event

Extended Branding Opportunities:

Brand association of shows/productions Limited right to leverage Divas de Orlando trade name and trademark to promote company products and services and to build awareness through on-air mention and/or product placement Photo-opportunities with participating celebrities at all Divas de Orlando Events (Listed VIPs only) Quarter-page advertisement in all Divas de Orlando programs Sponsorship acknowledgement and company logo shown in the credits of Divas de Orlando Television Production

1x: $2,500

/ 12x: $2,200 per month

Advertising on Divas de Orlando Double Truck Poster in La Prensa Newspaper

sponsorship proposal

Position A

Position B

Position B

Position C Position C Position C Position C Position C Position A