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VERTICAL MARKET SOLUTIONS For
Francis T. Guison
THIS WORK IS LICENCED UNDER CREATIVE COMMONS ATTRIBUTION-NON-COMMERCIAL-NO DERIVATIVE WORKS 3.0 PHILIPPINES LICENCE
A Vertical Market Solutions for Retail Reader - 1 2nd term S.Y 2008-2009 By: Francis Guison
TABLE OF CONTENTS
Preface ………………………………………………………………………………………………………… 3 Dedication ………………………………………………………………………………………………………4
Book Reviews a. Cluetrain Manifesto……………………………………………………………………………..5-19 b. Retail Book Reviews…………………………………………………………………………………20 c. Web 2.0 Heroes……………………………………………………………………………………….26
Cluetrain Manifesto: The 95 Theses …………………………………………………………….66
Vertical Market Solutions Project …………………………………………………………… 161
A Vertical Market Solutions for Retail Reader - 2 2nd term S.Y 2008-2009 By: Francis Guison
PREFACE Hello Reader, This compilation contains all my requirements in Vertical Marketing Solution Class at De La Salle – College of Saint Benilde during second semester, eight term of school year 2008-2009.
This compilation includes Book Reviews in Cluetrain Manifesto, Retail Book Reviews, and Book reviews from Web 2.0 influencers. The second part includes the Cluetrain Manifesto 95 Theses Reaction papers which came from my own opinion and lastly the Proposal paper for Vertical Market Solutions which we analyze, design, and propose a system.
After all difficulties I experienced, finally, I can say that all the time I sacrificed is worth it. I’m proud to say that I accomplished something done with my mind, heart and soul. Applying the learning that I learned from Vertical Market Solution class, I successfully completed all of these. As a reward for myself, I am considering this compilation as a reward for you. It is a privilege that somebody can read my compilation. It is a great experience that I’ve done all of these in a short period of time.
It is an honor that my works are now in your hands. Please be reminded that all of my works here are based on my own opinion. If there are some conflicts between my opinion and your opinion, please bare with it. I will also respect what’s on your mind. I hope that you learned something from my compilation. I am really thankful that you choose by compilation. Lastly, enjoy reading my compilation. Thank You! Francis Guison Vertical Market Solutions Student (S.Y 2008-2009) from De La Salle – College of Saint Benilde
A Vertical Market Solutions for Retail Reader - 3 2nd term S.Y 2008-2009 By: Francis Guison
To my Family and Friends, who gave me an inspiration and support in doing this job.
To our professors, specially Mr. Paul Pajo Who gave me patience for all my responsibilities in my school works. For giving me an opportunity to express my perspective in Vertical Market Solution.
Lastly, to God, For giving me strength and light in all challenges that I overcome.
A Vertical Market Solutions for Retail Reader - 4 2nd term S.Y 2008-2009 By: Francis Guison
From http://www.cluetrain.com/book/index.html Book Review: Chapter 1: Internet Apocalypso by Christopher Locke Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: "It's like trying to tell a stranger about rock and roll." I choose this quote as part of Chapter 1: Internet Apocalypso because it has an analogy to us. The strangers are people, and the rock and roll is the internet. Basically if a stranger heard that kind of music, he/she will ask other people what kind of genre is that music. In analogy in the people today, the old generation or any stranger will ask what kind of a tool is the internet. That is the analogy of it. Learning Expectation: 1. I basically expect the author feelings about the use of internet globally as an innovative tool and can apply in marketing strategies. 2. What are the people reactions about the internet? Mainly I expect, why the internet is very important in our everyday lives. Review: The author of Chapter 1, Christopher Locke, basically expresses the idea on how we live. He started by quoting “Life is too short because we die”. Yes is it true that we are born, live and die on the same place, the planet Earth. Probably, many people will ask, why we should do this. What is my mission? And the rest of the question why we exist. Amazingly, Christopher Locke said that “We learn to live it”. Human accept that we should go on living, because it is God’s will. Everyday, we have an experiences and challenges. As a human, we are tending to have mixed emotions like happiness, sadness, madness, joyful, cheerful and etc. This is our experience in day to day living on Earth. And someday, we will be arriving at the point that we are so confused and realize what kind of a life is this? It’s very much complicated. But Locke simply put this way; we achieve something for a success, a goal. It is our mission to make our life better with creating something that makes our life easier. That is basically what Locke wants to express. But human don’t stop there. It says here that who gives us permission to explore the world? People think “just why not possible”. If we have freedom, we can use that freedom to explore something. That’s why Internet existed in this world. Our life is much easier and became better when this came, the unique thing is that nobody’s owned the internet. Its discovery is just a project for communication funded by government until the time came and it became popular around the globe. When it was first introduced to the public, no one gives attention because people at first don’t know how it works. As it grows, people know now how to conduct with it. Internet on that time can only used by geeks, wizards and people who is knowledgeable to use the internet. People at that time are newbie, they don’t know how exactly use it. Don’t even know the instructions on how to use it. Well, people must have to deal with it. Internet is now existed. Many people will ask, because we are newbie, how can we use it? We are not attracted to use it because it was very boring at all. At that time, the user interface is very bad which contains only very boring ASCII texts with green color and discourage the user to use it because it’s hard. It is very uninviting, because firstly, they don’t know how to use it, and this is unpleasant to the eyes. They don’t even know the power of internet as it introduced. And you can hear the entire negative stuffs like that. Internet has nothing to do, but to wait until newer version of it will come out. This is now the World Wide
A Vertical Market Solutions for Retail Reader - 5 2nd term S.Y 2008-2009 By: Francis Guison
Web is now introduced when it is use to create footnotes electronically. Then, as it grows, millions are now interested using this. Internet is now considered limitless, infinite. Now, the internet has a name stamp to the peoples mind, How can be this useful in the industry specially the market? Now Locke mentioned the market, he related how we can use the creation of man to the marketing strategies. Now, the internet evolved and become very useful, it changed lot of things. It is said to be the economy are now bigger and better with the impact of internet. It served as an economic mainstream seen on the book. All the ideas become smarter, innovative, useful, because we can now access information just one click away. Understanding, learning, exploration, curiosity, collaboration, this are the so called qualities in a firm and also called the all new culturally revolutionized organization. The workers must know all of these qualities for a result of Total Quality Management (TQM). This is where the conversation starts among the workers. This means it is a market. Changing ideas and do necessary actions for the betterment of the company. Even the businessman or any people in the industry may apply this. As we all know, and this is number one out of the ninety-five thesis in cluetrain manifesto, indicates that Markets are conversation. The internet is basically now part of it. We can speak our mind through the internet, by the feature of communicating even that person you want to converse with is in other country. It’s fast, economical, and time wise. It’s a good way of talking to other people around and conversing with them, like dealing or just communicating. That is the impact of internet in our lives. Every time that a particular employee converse to other people in the globe, that employee can expect that it’s hard to converse with them because basically there culture are different. You have to deal with it. It’s the rule of conversation. People is plays the most important role in the industry. The number one entity that runs’s the market. It is indicated here on the book that people is much more knowledgeable than those who are in authority like the managers, CIO, and etc. It is true that people is smarter because they know and always updated what is happening to the company. Again, the presence of conversation is here. But if an intranet is implemented, it would be a different story. Only those who are in the authority can access what is currently happening to the company and they don’t want to inform their people. This is the disadvantage for the employees, and advantage to those who are in authorities. At this point, what is the use of internet? If those who are in authority don’t want to inform people on current status of the company, that is the disadvantage. Is this technology useless? It is useful after all, because if there is an internet, the company has a freedom, upgrade the system and can implement what is advantageous to the company. But it is much better that the company use the internet for transaction basis. It really depends on the decision of the company where to put the internet. The internet role is powerful but limited. Human is the only one who can control it. Since the human is the only one who can control it, the last part of the chapter talks about us. “people of earth . . ."Your choice is simple. Join us and live in peace or pursue your present course and face obliteration. We shall be waiting for your answer. The decision rests with you." -The Day the Earth Stood Still (1951) (The Cluetrain Manifesto: Internet Apocalypso. Retrieved: September 16, 2008, http://cluetrain.com/book/apocalypso.html) It says here that we, people must choose a simple choice, as a primary entity here on earth or in any organization the people are with, it’s up to us where to become right or wrong. It says also that we decide the best. Just like a company, making rational decision to make the company better. That is the meaning of it.
A Vertical Market Solutions for Retail Reader - 6 2nd term S.Y 2008-2009 By: Francis Guison
What I’ve learned
I learned that life is very much complicated. Ironically we don’t know why we need to experience this full of challenges and experience. But it’s ok, because we live. That is our mission here on earth. And as we live, we continue to fight the challenges. The author, Christopher Locke, express complicated ideas because of many words but he explain his ideas and expression to life at some point. He relates the Internet, Market / Business sectors, Users and all the stakeholders of the internet. I also learned that because of freedom, we can explore, as a student, I can explore what I learned, specifically in programming with correct and right knowledge. The role of the internet is limited but the final decision still depends on human. I learned also learned that all things here are interconnected. Even if in the ancient times, the author of this book includes it here, because that is the root of the market. And we should be thanks for that because people on that time started how market is done. Even if it’s in traditional way, it is it started. But now, see the impact of the internet in our lives. In traditional way, other countries shipped their products to any other country just to sell the products. It’s time consuming and very risky. Well that’s the old way traditional business. But now, literally, it’s just one click away and amazingly, it’s just a matter of seconds and your desired product is ordered. See the big picture of difference? We must also appreciate the traditional way of doing business because this is the root of all. That’s internet and it has lot of features, advantages that we can make our life better and even better. I now realized that internet is very important to our life. It’s a tool that is part of our life. Citations: N/A
A Vertical Market Solutions for Retail Reader - 7 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 2: The Longing by David Weinberger Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: n/a Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: “The spiritual lure of the Web is the promise of the return of voice.” I choose this quote because Web entices our mind on how we use the Internet. And as a return, the web promises that it can satisfy our needs. As the internet began, there are now lot uses of the internet. Learning Expectation: 1. Since this chapter is focusing on what the web is, I expect to learn why web exist? I want to know the importance, details, and other stuffs contain the web. 2. Apply the web to the industry or even in a more personalized form. 3. What is longing? Review: The technology grows faster as the years past. It is the greatest achievement of man here on earth. They create products to make our life easier and that can be called a market. Even our life become more complicated with this technology we have, lot of companies make technology better. One of this is the web. The fact is, nobody owns the web. If there are any owners, he/she is the richest man in the entire universe. Even the one who discovered the World Wide Web only discovers it and a lot of people only follow it. The fact again is that everyone in the world can access the net. It’s just one click ahead and you have now a power. But what is the web for? Finding the answer is difficult or there are many answers but it’s hard to explain it briefly or in a simple way. Even the web heads can’t really find the answer. They don’t understand but they have an idea on what opportunities are waiting for them. As written here on the book, the world is pounding with the web. That means it is a great demand of the world. Every one now wants to have it contradictory to the chapter 1. All people desire it to make their lives simple and better. Internet and web is now everywhere. It has many features like communicating, surfing, transacting, and all other stuffs that the capability of web can do. That’s the impact why people are longing for it. Even the unattainable people can have it if that person has a strong desire for it. When we are longing for the web, we can now manage it. For instance in a company really have a desire to put Information Technology as another department, they will be needing this stuff. When they attain this department, the business will run nice and smoothly. As the company attain this feature or department, this factors can be quantifiable factors are determined, predicted, processed, assessed based on the book. The business can view all of these factors in an easy way through web. It’s also the most advantage way to have low cost in the company or in a business firm. Based on the book these are the benefits when a firm has a Web, the risk may avoid, there is smoothness in all work, the characteristics of fairness which the people should follow to have honesty within the company. The book says that these are not perfect. It’s only the benefit that the company / business can attain to make their life easier and their work better. It’s true that “Managing” of a business is a magical belief because managing is all the proper way of making a business or the company better. It is a magical tool that can reduce all of the cost of the company, except of course if the company wants to automate the system and possibility they attain at high cost.
A Vertical Market Solutions for Retail Reader - 8 2nd term S.Y 2008-2009 By: Francis Guison
Why professionalism includes in this chapter? The chapter includes professionalism because it is a special skills used by professionals. Yes, web is important and professionals are also important. Why? It is because as I mentioned from the previous chapter, human is the number one entity in this world especially in the world of business. Many businessman / businesswoman are professionals and earned a lot of money. But the web is only a tool used by them. As you can see the big picture, these professionals used the web for transaction purposes because it is very much powerful than them and yet, these professionals earned a lot of profit just by using the web. The web is much more powerful than the controller. But the one who controls the web is gaining more advantage. Not just the web is a non-living thing, but this is the power of web. Web helps us human to succeed.
That is why we are longing for the web. Web has a power to retrieve information, connection or communicating to other people, can post our personal insights; we can make our own website, develop the performance of the company and all other stuffs. The web has flexibility between the people. That is the service of the web.
What I’ve learned
Why web exist? It is simply because it can help us in our everyday life. Even the company or business can make their business operations much easier. Web and internet is a given tools in the world that can be attain by anybody, anytime, anywhere. The web can give us service which is more powerful because web contains all of the information and make us powerful. Web can give flexibility; as a result it is more on personalized form. Everyone wants to be powerful in a right way. That’s why we are longing, desire for it.
A Vertical Market Solutions for Retail Reader - 9 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 3: Talk Is Cheap by Rick Levine Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: “The voice emerges literally from the body as a representation of our inner world. It carries our experience from the past, our hopes and fears for the future, and the emotional resonance of the moment. If it carries none of these, it must be a masked voice, and having muted the voice, anyone listening knows intuitively we are not all there.” -David Whyte, The Heart Aroused.
(The Cluetrain Manifesto: The End of Business as Usual Chapter 3: Talk is Cheap. Retrieved September 15, 2008, http://cluetrain.com/book/talk.html) I choose this quote written at the top of the chapter because it represents this entire chapter. The word “from the body as a representation of our inner world” from what I understand, this is a value of honesty. Our body includes the voice is a sign of authenticity that it is genuinely we are who we are. The past experience is simply the foundation guide for your future challenge.
Learning Expectation: 1. Basically learn why the talk is cheap? 2. Why use technology as the mainframe of the industry. 3. Is these tools for communicating effective? Review:
In chapter 3, it is focused more on communication basis. It is a foundation of our human ability. All people can talk; even the deaf can talk using their hands and can express their feelings. We communicate to our love ones every now and then because we miss them, and we want to talk with them even if we have no reasons. The author, Rick Levine, share and connect the idea experiences of making pots. He said that Pots are made by people, the maker only needs the raw materials and he/she can start doing it. It now depends on the potter’s hand if the pot that he/she will be making is in good shape or not. He said that applying this to the industry is a sensitive way of following this. Because when a person fails, he/she commit mistake and learn it again. In analogy, if the maker of the pot fails to shape it, the maker can redo it, because it’s just clay. In reality, the industry must have skilled, creative, knowledgeable workers in the organization. Each of that people has a pride in their work. That’s true; they keep pride to themselves because they have good performance in doing their job. That’s the industry; the company should hire skilled workers or professional workers to have a good output in company’s performance and income. Our world runs now with technology, and this includes the communication. It plays the important role in the industry. The people in the industry should be aware on their values. The book says that the Voice is how we can tell the difference between people, committees, and bots. (The Cluetrain Manifesto: The End of Business as Usual Chapter 3: Talk is Cheap. Retrieved September 16, 2008, http://cluetrain.com/book/talk.html). This means that this is all depends on the voice of a
A Vertical Market Solutions for Retail Reader - 10 2nd term S.Y 2008-2009 By: Francis Guison
particular person. When doing a transaction, the voice is a part of communication. Voice will interact between the customer and employee. This must ensure the honesty both of them. Authenticity, honesty, and personal voice underlie much of what is successful on the Web. (The Cluetrain Manifesto: The End of Business as Usual Chapter 3: Talk is Cheap. Retrieved September 16, 2008, http://cluetrain.com/book/talk.html). This values should be applied in the company ethics and train all of this for their workers. This is to avoid fraud occurrence between the customers. In terms of electronic mail, if the e-mail did not like the receiver, it is hard to track who is the real sender. If the e-mail has a virus, spam mails, and other malicious threat in the software, it is also hard to track the sender. The sender also has a big possibility that he/she is the one who send the mail. The point is that not all the time, web and internet are unsafe. It’s just a tool that help us people communicate through sending. Some mails like, mailing lists and newsgroups are not also safe. As you can expect, many frauds existed in our world nowadays. No one can trust anybody except of course with your friends and love ones. These tools of communication are again not safe. And you don’t even know who the real sender is. Chat is a real time tool of communication that can talk to people who are online. It is the only way that you can authenticate if that person that you are chatting with is really him/her. But again, some people of the world are fraud. Webpage is everywhere. The webmaster or the one who maintains it put whatever he/she likes to express his/her ideas. The webpage can be a company wherein the client can transact online. But remember, again, because all of us can build a website, the disadvantage of this is that there are have less security in securing the site and hackers can hack it. The author tells that we should be careful in visiting sites. It may consist of malicious threat. Because people have a freedom of speech, we can say what ever we like to say in the company. “Companies can’t stop customers from speaking up, and can’t stop employees from talking to customers”. (The Cluetrain Manifesto: The End of Business as Usual Chapter 3: Talk is Cheap. Retrieved September 16, 2008, http://cluetrain.com/book/talk.html). This is true in the industry. We can send feedback to them and evaluate their performance. That is also a form of communication. We must speak up. What I’ve learned I found out that because all of the communication tools, I can say that talking is cheap. We can use all of it because we desire the use of web or web applications pertaining to chapter 2. We need all this kind of tool especially for communicating that’s why we use and apply this technology to make our life better. In the industry nowadays, internet is very important. One good example of why the internet is the mainframe in the industry is the call center companies. Their services are people, who make calls from other countries, and the company only needs a computer and an internet connection. It is more efficient than manufacturing. Yes, all of this communication tools are effective that’s why the author said that “Talking is cheap”. We can now talk to the world with the use of these tools. But remember, for some security reasons, it is not safe because people may fool you and affect your life. We must use all of this in a fair way. Now, be careful to all of it start talking. Citations: (The Cluetrain Manifesto: The End of Business as Usual Chapter 3: Talk is Cheap. Retrieved September 16, 2008, http://cluetrain.com/book/talk.html).
A Vertical Market Solutions for Retail Reader - 11 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 4: Markets are Conversations by Doc Searls and David Weinberger Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote:
“By listening, marketing will re-learn how to talk.”
I choose this quote because this quote almost scope out the important ideas why the markets are are conversation. When we converse to other people, we listen, and of course, the one who is conversing is also listening to him or herself. We say that markets are consist of people, then by listening you will get the answer and have the idea on to express yourself through conversing. Learning Expectation: 1. I expect to learn why market need to conversed by people. 2. Does market need to be noisy at all? Review: Markets are conversation is number one out of ninety-five thesis in the Cluetrain Manifesto. At the first part of this chapter, the author expresses himself about his experience as a marketing analyst. He expressed that even that company is new and making computers with secrecy, he obviously thinks that company will not survive in the industry of computers. The company gathers up a press conference to introduce the new product and strategize a new tagline to promote that product. He broke up the quietness of company and spoke up about the issue. He did not keep this secret, instead, he announce it to the whole company. As you can see, he converse the main problem of the company while the company has no guts of breaking their silence because they keep secrets. The point is that other companies already advanced in promoting their product while this company is keeping up the secret about their new product and not informing the public on what’s new with their company. That’s why conversation must be created always as the company moves forward. The company must be open to the public because that’s their job. No secrets at all. "Markets were conversations" doesn’t mean "markets were noisy." At the next story of this chapter, the author expressed how conversation works. The quote means that not all markets are conversation. Yes, it is universal, and why market continues to live but it doesn’t mean that conversation must be noisy. At some point, we can say it is noisy because we create sounds when we converse, but the core meaning why markets were conversation is basically, the buyer and the seller meets and that’s it. The industrial interruption is one of the reasons why companies are so noisy. Because we have now the possible technology, like mass communications, advertising and all broadcast stuffs, the industry became much noisier, and companies will surely create non-stop noise just to advertise their product to the public. The only problem here is that non matter what noise strategy that the company produce, the final decision is in the public whether they like it or not. If the delivery of advertising strategy of the company is effective to the people mind. It’s hard to believe that this is the reality of marketing. But companies will always stick to this activity and strategize more ideas to convince the public about this. Market evolves and the evolution is controlled by the company with a good strategies and ideas. Even marketing advertisements strategy is so much painful, the marketers who make the marketing department alive continue to work and achieve the company’s vision. Basically, that’s their job and they have to deal with it. As indicated in this chapter, “business is war”.
A Vertical Market Solutions for Retail Reader - 12 2nd term S.Y 2008-2009 By: Francis Guison
Everybody in the market even in other company must work fairly to compete with other strategy of the company. One strategy of marketing strategy is using the power of internet and we called it “Networked Markets”. Basically as we said before, internet connected the world in the most efficient way because all we need to have is a computer and internet connection. One example of this is indicated in this chapter. Because it is called the network market, people can easily buy products through the use of internet. The user will search for the product he/she would like to have and in just one click, you owned now the product. How easy is that? As the prospective buyer want to buy that product, the buyer can see the reviews and opinion about his/her desired product and realize if that product is good or bad to other users. That’s another way of marketing strategies. The good thing is, the customer is the one who is promoting the product’s performance if it’s good or bad and this is a form of conversation. It’s a benefit to the marketing department of the company because they became efficient, and save time of advertising that particular product. That’s why it’s the power of conversation through technology. Whether it is good or bad, that is the reality in the business
What I’ve learned I learned that there are negative and positive ways of marketing strategies. Through conversations, the company will identify were they are in the business industry. They will identify also if the marketing strategy they are making is correct. If that is correct, the company will continue to do their job and make other strategies needed. If that is wrong, change the strategy and make better out of it. The point is, the company must be updated always and be open to the public. No secrets, no lies, and I can say that even if the company is struggling and have a difficulty of marketing their business, they will continue to live in industry.
A Vertical Market Solutions for Retail Reader - 13 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 5: The Hyperlinked Organization by David Weinberger Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: “Web isn’t primarily a medium for information, marketing, or sales. It’s a world in which people meet, talk, build, fight, love, and play.” As stated in this chapter, this quote talks about the world as one. People will be always connected to people. We are the only living organism in this world that can understand each other; probably the number 1 activity is conversing and doing business to other people. People are linked by meeting, talking, building, loving, and all other activities that a natural person can do. That’s why people are linked. Learning Expectation: I expect to learn why organization mainframe linked together? Review: This chapter explains how we basically linked together. But first we need to define the word, “Hyperlink”. In a particular website, we can see a lot of hyperlinks; it’s a feature to take the user to another page when we eventually click it that word or picture. In analogy to us humans, people are linked to other people. Once instance of this as stated in this chapter is the so called “intranet apocalypso” because it is basically people within the organization and inside the organization, they are linked together. Base on the book, it is stated that the power of web gives people the easiness of linking each other within the organization. From this statement, we can easily communicate with the people who we would like to talk to. Another thing why we are linked is because of the chain of command. Top management can easily order the workers or employees what do they like to improve company’s performance, and at the same time, the workers can express themselves to the top management. In this way, they are linked and why there is an organizational chart. The web is the technology tool that directs the people to communicate in the most efficient and effective way. This is why intranet are used by organization to converse with others.
It is stated in this chapter that “Humans seem to fill up every available social niche just as nature itself abhor an ecological vacuum” (The Cluetrain Manifesto: The End of
Business as Usual Chapter 5: The hyperlinked organization. Retrieved September 22, 2008, http://cluetrain.com/book/talk.html). This explains that human cannot leave without any human. Remember, “No man is an island” and that means we, humans need to have a companion to guide and help each other. Because of all of this, and the power of internet, people can now easily socialize even if we stay at home and get connected. We are filled up in available social organization or in a specialized market and that person will be surely proud that he/she is part of it. Naturally, human exists in life, we are born to live and love. Love is basically a close connection to someone and this is considered a link. In the industry, it’s true that the organization chart created for “fear” to make the superior s become superior and acquire the power within the organization. If you have the power, people will recognize you as an important person in the company and obviously, you have the name stamped in every peoples mind. By the power of technology, even in large scale of organization, people within it will know each other. In analogy, even we look the world as a huge organization; we will also know who the superior are and we have fear on it. In the business world, it is considered that these hierarchies of power are created for the sake of fear and human in the business world nothing to do with it. As the chapter goes, human will
A Vertical Market Solutions for Retail Reader - 14 2nd term S.Y 2008-2009 By: Francis Guison
found out that hyperlink in organization has no symmetry, no balance, and that is obviously unfair. The organizational chart of course shaped by pyramid. At the top, they are the one who control, manages, the company while at the bottom, they are only the worker works for the company. The lines connected to each other are considered to be hyperlinked. It is because all of us are connected to the superior. Each of the lines is connected from bottom to top even if that is not direct link; it is considered to be connected whoever your superior is. Basically, it will now depend on how people treat you in organization. If the person had bad characteristics, it would be bad for that particular employee, but he/she will have to deal, and adjust with it. This chapter indicated that whether we like it or not, we have nothing to do but to deal with it. It is hyperlinked organization. “We don’t need more information. We don’t need better information. We don’t need automatically filtered and summarized information. We need understanding. We desperately want to understand what’s going on in our business, in our markets. And understanding is not more or higher information”. (The Cluetrain Manifesto: The End of Business as Usual Chapter 5: The hyperlinked organization. Retrieved September 22, 2008, http://cluetrain.com/book/talk.html). This chapter wants to say that even if we are rich in information, we feed our mind more information as possible; all of this is nothing if we don’t really understand that particular information. In relating to hyperlinked organization, even we are intimidated by fear; we need to understand that’s the reality of hyperlink organization. We continue to work with it because it’s our job.
What I’ve learned Even if the world is big, we are connected through the power of the man’s creation, the internet. We are now connected everyday with other people, even if you don’t know that person; you can easily talk with them. Social Networking sites have a big impact to our lives, with the technology they offer, we are linked together anytime, anywhere across the globe. Business succeeds by the power of hyperlink organization. The organization must be powerful to make workers work together and learn how to communicate with them easily. Organization is becoming to hyperlink. We have to deal with it. Citations: (The Cluetrain Manifesto: The End of Business as Usual Chapter 5: The hyperlinked organization. Retrieved September 22, 2008, http://cluetrain.com/book/talk.html).
A Vertical Market Solutions for Retail Reader - 15 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 6: EZ Answers by Christopher Locke and David Weinberger Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: “Literature is the question minus the answer.”
- Roland Barthes
This world is full of questions and we find answers. When somebody asks a question, the person asked has an option to answer it or not. It can be a simple question easy to answer and can be simple question but it’s very hard to answer. When we tell the answer, we need to defend it if necessarily.
Learning Expectation: I expect to answer briefly if is it really easy to answer all the questions being ask? Is the 12 secrets effective to our life? Review: This chapter tells us to find the answer for our questions we had in mind. But of course we have to seek the answer and understand it. Just like conversation, we usually ask a question to the person we would like to ask, and that person will give us definite answer, but it depends if the answer is reliable. Through conversation, we will know people are lying or not. We need to know the person quality and characteristics. It would be a great help for us if we can get a reliable and understandable answer for them. Because organizations nowadays using intranet, it would be easier for them to find exact information, and workers can converse within the organization more accurately and be always updated with the news happening within organization. In market today, we use internet as a primary tool of conversation, of course when we use this, we can get conveniently the answer, fast and precise. Relating to this chapter, we can get easily the answers we need to ask. That’s why this chapter called “EZ Answers” from the word “Easy”.
“Business is being transformed, but not by technology. The Web is simply liberating an atavistic human desire, the longing for connection through talk.” (The Cluetrain Manifesto: The End of Business as Usual Chapter 6: EZ Answers. Retrieved September 23, 2008, http://www.cluetrain.com/book/ezanswers.html). From the statement sited above, people in the business transformed as the time goes by but not by technology. Basically, technologies are only tools that human created that has limitations to give or provide our life convenience and make our life easier, yet technology is more complicated. Because of software development nowadays, the technology can be used in user-friendly way. For example, you have a new dsl line and you want to install it. Manually as you install it, the packages include a manual instruction and directly do it. If the user doesn’t know how to read, the best way is to ask to other people who know it. The point of this example, just like in this chapter, we are seeking for the right answer, an easy answer that people can be easily understand.
A Vertical Market Solutions for Retail Reader - 16 2nd term S.Y 2008-2009 By: Francis Guison
The chapter included: The Cluetrain Hit-One-Outta-the-Park Twelve-Step, These are the easy secrets to be happy and successful. The Cluetrain Manifesto used these 12 easy steps to achieve success. Basically, this twelve is very much simple, fun and almost all people can do it. That’s why there are many successful in business. Obviously, they formulated these secrets and they owned this. They just only give this information to us to make our life better. That’s the answer or tips to be successful. Yes, it is easy to follow. It would be much better if each one of us will formulate on our own. We owned that principles and nothing will stop us. Formulate this by asking and gather answers or information. We can see the relationship of formulating and gathering information.
What I’ve learned I learned that all questions will have answers and this entire are in a form of information. The conversation triggers people to get information. We need to speak up, listen attentively, and our mind will generate ideas to have an answer. Since people are longing to speak in their respective voices, and hate their respective jobs for a long time, as stated in this chapter, internet changed all of that. When we like to speak up, or even express ourselves, there’s the power of internet wherein you can able to do all of that. The boring jobs eliminated because of the powerful software developed in this world. We can now see, all of those problems are solved and amazingly with the ideas of people, we developed this technology start from nothing until it grows and being use by people. Basing on my expectations, I found out that it’s hard to find answers when there is no information at all. Basically, if that person has no understanding in life, that person will ask and ask question to get or feed his/her memory with information. He/She can do this again by conversing to other people. The 12 secrets is meaningful to me, When I read this 12 secrets, my feelings enlightened because these are simple steps to success. But of course, I need to formulate my own secrets to success. Conversing to other people is one of the key to formulate my success because you know them and you can gather ideas and information with them. Basically, that’s my answer. It’s easy.
Citations: . (The Cluetrain Manifesto: The End of Business as Usual Chapter 6: EZ Answers. Retrieved September 23, 2008, http://www.cluetrain.com/book/ez-answers.html).
A Vertical Market Solutions for Retail Reader - 17 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 7: Post Apocalypso by Christopher Locke Book: The Cluetrain Manifesto: The End of Business as Usual Library Reference: N/A Amazon Reference: http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup Quote: “Although a system may cease to exist in the legal sense or as a structure of power, its values (or antivalues), its philosophy, its teachings remain in us. They rule our thinking, our conduct, our attitude to others. The situation is a demonic paradox: we have toppled the system but we still carry its genes.” – Ryszard Kapuscinski, Polish journalist, 1991 (The Cluetrain Manifesto: The End of Business as Usual. Retrieved October 1, 2008, http://cluetrain.com/book/post-toasties.html) This quote explains this chapter as a whole. Since people created internet, many feature are affected by it like our philosophy, values, teachings, and the rest aspect of our life. Yes, internet system exists but it is only there, a non living organism that can able to change our life by helping us to learn these entire things extraordinarily. We have the system, we have power to rule over it on, but because the system is powerful, sometimes, they overrule us but it’s up to us whether to control it or not. Learning Expectation: I expect why this particular chapter called “Post Apocalypso”. I want also to know that all of these human activities have a negative or positive effect on our lives. Review:
If there’s a beginning, there’s an end. But what would be the activities between those two events? In the beginning of the chapter 7, Christopher Locke, the author of this chapter discuss about that the internet, created by human, just on time to give us correct expressions on what are on our minds, and release our expressions through internet. Since human created it, this now becomes a revolution. That revolution had changed our lives. But people are still ignorant. The author explains that the ignorance is a power. During that time, the internet created and existed but businesses and other sectors of society just ignore it, not interested about this thing completely. But the author said, our ignorance is the power. When we ignore something for a long time, it would become invisible. It’s only there, and does not do anything. In that time, the internet exist and because of the ignorance of the people, people just waste time for finding solutions in the business, and they just move on without knowing anything about the net. The powerful internet is just only an internet that help to enable us do our job much easier than before. The author reminds us the ancient times how difficult for the market to succeed. The people who are marketing just wasting time traveling another place to another place just to sell their items in a low or high price depending on their product. Those activities are obviously and very much inefficient. Because of revolution of change, we are able to use the power of net. Corporations and people within it became dynamic because of the power of net. People in organization primary activities are to converse on what are the freshest updates inside and outside company. Of course, the top management or the company itself will only listen to their employees, because they have freedom to talk, and the company has a freedom to listen. That’s naturally how in an
A Vertical Market Solutions for Retail Reader - 18 2nd term S.Y 2008-2009 By: Francis Guison
Organization conversations works. Because we have a freedom, and there is the power of internet, internet can connect our ideas, feelings and other stuffs by itself and you can broadcast it around the world. It is sad to say that during those times internet introduced, we have no idea how to use it. We have no spirit how to handle it. No experience at all. But as the time goes, see the difference impacts to our world. It is the most useful tool in all activities everything under the sun.
What I’ve learned
After reading this chapter, I was able to realize how imagining is important. When a particular person imagined, he/she would think a lot of ideas under the sun. Because we are imagining for something, we can say that we have a freedom. Freedom to think what are on our minds, freedom to explore the creation of God, and technology made by humans, invent more items that would be useful for the life of other people through the power of technology. All of our freedom can catch by the power of internet. Internet are interconnected not just only computers, but also linking humans physically and digitally. Because of internet, we are now organized. Amazingly, people considered now as a friend, best friend in getting information massively. The world is now learning. That learning may be positive or negative. But of course, with ethical good values, we need to use the internet for good. The author in all chapters did well in explaining to us all of the ideas, concepts, and what the importance these chapters. They connect the power of internet to our lives. The internet now is balanced level as the human have.
Citations: (The Cluetrain Manifesto: The End of Business as Usual. Retrieved October 1, 2008, http://cluetrain.com/book/post-toasties.html)
A Vertical Market Solutions for Retail Reader - 19 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 6: Technology and Internet Commerce in Retailing Book: Management of Retail Buying Authors: Patrick R. Cash, Chris Thomas, John W. Wingate, Joseph S. Friedlander Library Reference: DLS-CSB LRC Extension – HF 5437 M34 2006 Amazon Reference: http://www.amazon.com/Management-Retail-Buying-Patrick-Cash/dp/0471723258/ Quote: “One of the reasons to keep learning is to facilitate good working relationships with the people in the company who are “techies”, and to understand at least the basics of the system and what they can do.” This quote attracts my attention because not all people can use these technologies. At least they know the basics of it. We need not to be into technology, but rather we have a choice whether we like learn it or not. When we learn, we apply what we learned, and as seen on the quote, all of these learning will facilitate good working relationships with people. Learning Expectation: I expect to learn basically the effectiveness of technology and internet in the world of commerce and retailing. What are the technological advances made and achieved by humans. Review: This chapter discuss about all the forms of technology used in the world of retailing. The technology created by human widely changed the operations of retailing around the globe. In the first part of the chapter, the author related the technology focused at the buying process of the customer. Because of these technology developed, it would be easier for the retailer to easily manage their respective products and as well as the customer who can easily determine the details of the product. These are some technology included by the author. These are the forms of technology, and the advantages and disadvantages that can give to us in retailing operations. The well known bar codes, and Radio Frequency Identification (RFID) or Electronic Product Codes. This kind of technology used universally because it has many advantages specifically in managing the inventory system. One advantage of this technology is the portability. There’s a chip inside the tag and includes a microscopic antenna that we can not easily see by our naked eyes and amazingly it does not use any power source. When the scanner scanned the barcode, scanner will easily detect the chip inside the barcode and identify what product is it. The ESL or Electronic Shelf Labeling is one of the technological advances wherein the store employees deal with large amount of items to manage and easily identify and track a particular product in the shelf. The ECR or Electronic Cash Register is a technology used by small business firms that can record Point of Sales, print out receipts, coupons and offers triggered by the purchase of certain items. However, the disadvantage of this is that there are lacks of detailed information given by ECR. In Inventory and Ordering, the Electronic Data Interchange (EDI) is used to minimize the operation routines of the business-to-business transactions. The latest technology in inventory management is the Extensible Markup Language. The extensible has an advantage is that this can adapt to many users and type of documents. The point of XML is that your business can communicate to other companies continuously.
A Vertical Market Solutions for Retail Reader - 20 2nd term S.Y 2008-2009 By: Francis Guison
In doing business online, even the retailer can not sell the product in actual; retailer can be able to sell it online via internet. This is called “E-tailing” or “E-commerce”. Because of this online technology, the customers are generally comfortable shopping. They only need an internet connection, browse the product they want and in just one click, they have now the product. The book also discusses about the importance consideration when building an E-commerce Web Site. Making sure those developers must develop effective web site e-commerce system for the customer. The questions of the customer need to be answered. In general, according to the book, with these technology forms, we are able to save time by Quick Response Systems between the retailer and multiple vendors. This only means that technology is a great help for retailers to communicate in multiple vendors quickly as possible. As we go on, all of us would realize that new things are happening and all happenings will change.
What I’ve learned: I choose this particular chapter of the book because in general, these technologies help us to succeed in life. In relating to retailing, technology has a power to overcome all of the activities and made all that activities of retailing possible. According to the book, the technology use in retailing nowadays has two major goals, to save someone time and money, and basically to allow the businesses to become closer to have more productive increased sharing of ideas and information. In relation to Market are Conversation, these forms of technology help us and enable us to communicate by saving time and markets are interconnected that’s why the business obtain more information through the form of conversation especially using these technology. These are the technological advances made by human to make our lives easier and applying all of these to retailing operations to have more productive in the world of retailing.
Citations: Cash, P., Thomas, C., Wingate, J., Friedlander, Joseph (2006). Management of Retail Buying (p.129). Hoboken, New Jersey: John Wiley and Sons, Inc. Cash, P., Thomas, C., Wingate, J., Friedlander, Joseph (2006). Management of Retail Buying (p.123). Hoboken, New Jersey: John Wiley and Sons, Inc.
A Vertical Market Solutions for Retail Reader - 21 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 18: Making the Internet Work for you Book: 1001 Ideas to Create Retail Excitement Author: Edgar A. Falk Library Reference: DLS-CSB LRC Extension HF 5429 F34 2003 Amazon Reference: http://www.amazon.com/Ideas-Create-Retail-ExcitementRevised/dp/0735203431/ Quote: “By broadening your knowledge of the big picture, you will then be in a position to expand your Web Activity when you are ready and the market has reached the point where it is ready for you” I choose this line in this chapter because it’s basically inspires the retailers or other person who had a business. Specifically inspires them to become more enthusiastic in doing business. With the help of web activities, they will become more energetic and successively run the business. Learning Expectation: Since this book main purpose is to guide retailers to make retail activities to become more exciting, I expect that after reading this particular chapter, I can able to change my basic perspective on how to run a business. Review: This chapter discussed about the use and impact of internet in retailing activities. Basing from Cluetrain Manifesto, Internet is the number one topic of that book. We identify all internet features or aspects, identifying the importance of it and all those stuffs relating to internet. This book basically provides and gives us ideas to make retailing activities more exciting as seen on the title of the book. This particular chapter is focused on implementing internet for retailing activities. It is one of 1001 ideas to make retail activity more exciting and challenging for the retailers. Because the feature of internet and the power of this technology that is so much powerful, retailers now can go beyond their limit. They can now freely market through web activities without moving one place to another. This can of course save time, energy, and cost for the company. As seen on the book, these are the following methods which are effective for a satisfaction of excitement in retailing. First, is to start up an e-mail program. Since e-mail is so much economical and accessible via internet, customer can sign-up for a new account in web domain of their choice. We can easily send a message or attached files in no time in just one click. The e-mail is basically the connection bridge for communication between retailers and customer. As a retailer, your job is basically give general information about your retail activities to the customer, as seen on the book, these are giving them advance information on sales, special events, new product/services, description of specials, news interest, arrival of new products and all news happening to the business. As we can see, there are two advantage of e-mail, first, it is important to update your customer what’s new in your business. At the same time, it is the way to market your business. Because of the idea of e-mail, it has an impact for your customer because they will encourage them to buy to your store and recognize them that your business is technologically advanced. In this way, it is a good way of Customer Relationship Management (CRM)
A Vertical Market Solutions for Retail Reader - 22 2nd term S.Y 2008-2009 By: Francis Guison
because you recognize them in a good manner using 21 century technology. Second technological advancement of your business is to create a website. Website nowadays can easily acquire you just only know how to operate it. This particular part of this chapter tells the retailers the advantages of acquiring a website. When you have enough knowledge to operate, you have now a position to manage your own site. Create first an attractive name for your website and make sure that the name is related to your business. The purpose of this is that it can easily remembered by your customer. The domain names need not to be a .com, .net or any universal domain name, as much as possible, for starters, create a website in free hosting. And later, if your business becomes bigger or expands, you can now create in a website domain. What’s the use of website? Basically, website give information about all the company’s stuffs like product or services they offer, company profile, contacts for sales, customer service online which the customer can leave message or comment for your business.
What I’ve learned: I learned the two activities on 21 century technology strategy on how to go beyond the limits in retailing or selling products / services to the final customer. These basic technologies are the e-mail, and website. Even you are just starting a business; you can acquire all of these just for free. If you always communicate for the customer, use the e-mail as a bridge connection between, so that the customer can always be updated on what’s on your business. On the other hand, website can be access by the customer anytime, anywhere. Updating them what’s new on the business, Informing on the background of the business, and contact if there are any concern by the customer. Overall, these two are so much helpful in operating the business.
Citations: Falk, Edgar A. (2003). 1001 Ideas to create retail excitement (p.229). United States of America: Penguin Books Ltd.
A Vertical Market Solutions for Retail Reader - 23 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: The Long Tail Author: Chris Anderson Library Reference: N/A Reference: http://vertsol.pbwiki.com/ - Front-page [.pdf file] Amazon Reference: http://www.amazon.com/Long-Tail-Future-Business-Selling/dp/1401302378/ Quote: “We’re obsessed with hits, but “Misses” make money, too.” This quote explains that people never stop thinking about what is popular they don’t know the one that is popular is the one that fails to make money. This quote explains overall essence of the book. Learning Expectation: I expect to learn why this book called the Long Tail. I also expect to learn the essence why those products are under with those popular products. Review: The reality of market nowadays is so much sensitive. The reality is that the people tend to buy products that are popular, and appealing to the senses of the people. And noticeably, people always stick to it means that they keep on buying that product just for the sake it’s popular. On the first part of the long tail, the author, Chris Anderson, stated a story about this book called “Touching the void”. Fortunately, it became popular but suddenly, because people keep buying this book, and because of the recommendation of other people to also read a particular book, Touching the void decline and strangely, the book recommended by other readers entitled “Into the Air” rose up and surprisingly, this book amazingly spent 14 weeks on a bestseller lists. What happened is that Into the air successfully reach the top bestseller list even there are no marketing strategy involved. Only the readers and amazon.com just recommended it as the reader buy’s Touching the void. The Long Tail explains why this particular story happened. As we all know, people in nature wants to fasten to something that is very popular and appealing to other people. This book proves that a people recommending product to other people is also an effective way to sell a product. By recommending all of the products recommended by the people, it is a great opportunity for that product to be competitive to other product. Thanks for the people recommended the product because it is a big help for the marketers to promote their product. The best way of promoting the product is from the recommendations from the customer. This book sets rules to make long tail more collaborative to the retailers. The first rule is to “Make everything available”. As seen on this part, the author is focusing on the niche market. When we say Niche market, it is specialized market for a chosen customer. The market should take consider this because it is a way to sell their products especially to chosen customer. Make available your product to them and those chosen customer will recommend it to other people. Also, it would be easier to find that product if it is everywhere and available.
A Vertical Market Solutions for Retail Reader - 24 2nd term S.Y 2008-2009 By: Francis Guison
The second rule is “Cut the price in half. Now lower it”. It is stated here that the retailers must be wise in naming the price of the product. Take away the unnecessary cost in retail channel and price the product as low as possible. In this way, if the product price is low, and can attract customer to buy your product. Lastly, the rule number 3 is “Help me find it”. The author focuses that even if that is an old product it doesn’t matter, as long as it still matter for the customer. Customer will surely find that particular product. Back to rule number one, the market should consider that their product is available to the market. With all of these rules, customer will surely find your product. These rules are cycle. If companies want to stay in the market with their proudly made products, then do the long tail and it is effective to the customers. What I’ve learned: I basically learned the use of long tail concepts to any retailing activities. With long tail, it gives opportunity for the company to regain their products with the help of their customer and also with the help of those products in the bestseller lists. Even the products are not well known, as long as it is related to what customer wants, then that not well known product has an opportunity to become one of the bestseller product. If companies want to apply the long tail on their product, just follow the 3 significant rules and implement it to their product. Once it is implemented, the recommendations will happen and maybe, the story of “Touching the void” and “Into thin air” might happen to your product.
A Vertical Market Solutions for Retail Reader - 25 2nd term S.Y 2008-2009 By: Francis Guison
BOOK REVIEWS – Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers
A Vertical Market Solutions for Retail Reader - 26 2nd term S.Y 2008-2009 By: Francis Guison
of companies will go out of business.” This means that eBay is really focused on monetizing models by determining the success how they served the customer through web. If they some company’s don’t determine this practice, definitely this company are not in the position to stay in the business because the top priority here is the customers. The company must try to monetize and they will survive in the business. Looking back to Web 2.0, the quote stated here that “One of the other beauties of the Web 2.0 evolution is that it’s a lot cheaper to develop things.” That’s the beauty of Web 2.0; it is cheaper, fast, and most effective way of developed things in the web. Company can save a lot of things using this kind of technology. As the author continues to interview, Max said “eBay is going to be much more about eBay across the Web than it’s going to be about eBay.com”. Companies must think that they need to stay as one company whole heartedly not just focusing on what they do for the customers. As a successful e-commerce system, eBay continues to seek technological advances to make shopping experience even better. Platforms and Disruptive Innovation are the key features of eBay for a great success.
What I’ve learned: I learned the role of Web 2.0 particularly in eBay. Web 2.0 has a great feature wherein developers can enhance or improve the main features of the system and integrate it on the web. In this process, customer or users can now be able to use Web 2.0 in creating applications, blogs, share information by conversation and shop in a different way. Webs 2.0 almost change the lifecycle of developers. They adopt this kind of technology to make the users, customers and other entities comfortable.
Citations: Jones, B.L. (2008). Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (page 12). Indianapolis, IN
A Vertical Market Solutions for Retail Reader - 27 2nd term S.Y 2008-2009 By: Francis Guison
A Vertical Market Solutions for Retail Reader - 28 2nd term S.Y 2008-2009 By: Francis Guison
highly recommended to make the web more interactive. That’s why people keep on developing something just to earn money. People are longing for it naturally. That’s why this technology is recommended for an organization especially those in e-commerce industry. He said also that nothing will happen if people think what will happen in future. Don’t think the future, you must understand today’s situation. He just thinks only one thing about what will happen in future and nothing else. That’s a good way to avoid mistakes what will happen to future. Improve the present as much as possible. The mobile is an instrument created by people that can allow Web 2.0 possible everywhere. He thinks that the mobile is the key of next generation business success.
What I’ve learned: I learned that you can make a business even if it is accidental. Your company will grow if the owner of the company has knowledge and great strategies and knows how to handle the business. Adopting the knowledge of Web 2.0 will make an advancement of your web. It will be your competitive edge to other companies. Don’t think about the future of the web, we are still in the present and the present is more important. We must think the future just once and don’t think it every now and then. Internet.com has a great impact on IT Professionals who develop applications; this site contains all of the general information relating to IT. Citations: Jones, B.L. (2008). Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 15-28). Indianapolis, IN
A Vertical Market Solutions for Retail Reader - 29 2nd term S.Y 2008-2009 By: Francis Guison
Book Review: Chapter 3: Eric Engleman: Bloglines Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “People need to be constantly talking to their customer base, constantly innovating and coming up with great ideas.” This quote explains how important the company should treat the customer. Companies need to converse or talk to understand what they need and want. By doing all of these, these practices must continue and improve by creating innovative ideas such as implementation of Web 2.0 for your business and collect and generate more great ideas to serve the customer and satisfying them what are their needs and wants.
Learning Expectation: I expect to learn what are the strategies of Bloglines how they achieve such popularity. I want to learn how they adopt the concepts of Cluetrain Manifesto. Review: The chapter begins by introducing what is Bloglines. At first, it is indicated here that it is a free service for bloging, newsfeeds, and other technology that enables you to search, subscribe, and share electronically via web. Even the user is still new, he/she can easily use it because it is user friendly and easily to understand. Bloglines was the early innovators of Web 2.0. Because of a vision, he thinks that people might write interesting things about something and post it through the net. Other people can actually see it. With the power of Web 2.0, this technology acquires people to pass information about something and post it. Eric explains and defines the role of Web 2.0 in them. Actually, they based Web 2.0 in the Cluetrain Manifesto and use this book to implement the use of this technology. As a new company and new in industry, they need this book as a start-up and acquire ideas such as the practice of conversation to other entities. He said that “It is really about the end users” which means let the customer decide and judge your product or services. In using Web 2.0, it also depends on the users if they like the implementation of Web 2.0 in the application. One Web 2.0 technology that bloglines have is the drag and drop feature. Drag and drop items made easy as possible and that capability of Web 2.0 feature enlighten the user to use the application and also put a smile on their face because it’s amazing.
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He explains the “lot of different types” knowing that you need not to hire a computer engineer, website master or other people who knows how technology works. Even we can make it. That’s the advantage of Web 2.0. We need only to understand it step by step because it’s easy and when learning this technology, its user friendly. He said that “Everybody can customize your web experience nowadays” He means that every one of us can do it. Only thing we need to do is to learn.
What I’ve learned: I learned that because of Web 2.0, they achieve popularity. Because of determination, Mark used the power of Web 2.0 technology and applied his skills to communicate to the people by words of mouth and it’s started. When developing using this technology, the costs are much efficient and also effective. In doing this, they can build and develop more ideas with the help of their customer on how to improve such application.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 30-44). Indianapolis, IN
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Book Review: Chapter 4: Gina Bianchini : Ning Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “I think the freedom that is enabled by the Internet and what people are doing with it today is just really profound.” —Gina Bianchini This means that because of our freedom and uniqueness as well, we are able to create these things on this world. Through the power of internet, all possible ideas are infinite. We can think lots of ideas and greatly, these ideas can help people change or succeed in life. Learning Expectation: I expect to learn the impact of Web 2.0 in ning.com. Also I want to explore what more ideas particularly the feature of Web 2.0 in social networking sites. Review: The first part of the chapter, discussed about the importance of Web 2.0 in social networking sites. Ning is basically a social networking site that allows the user to create own social networking site within Ning.com. It’s up for the creator of the site what particular topic or theme of the site. Meaning, they can choose any topic under the sun. The creation of social networking site is just matter of minutes. That means it is easy to understand the step by step procedure on how to create new networking site. When creator did it, members who want to join the group can join the group. That member should fit his/her personality about the topic of the networking site. Another thing is that when members are connected to the groups, member can post message to the whole group or we call this group message. Another technology is that member can send message to another member and talk about something related to theme of social networking site. These are the power features of web 2.0. The interview continues. Gina, talks about herself. As stated on this chapter, Gina is considered as a hero of Web 2.0 because she envisioned Ning to be one of the most famous networking sites. She said that “It is interesting to hear perspectives on the topic of Web 2.0, social networking, and more from a hero in the space. It is worth pointing out that not every person is sold on the term Web 2.0.” This means that she is passionate to hear all about Web 2.0 specifically in social networking sites. She thinks that “just why not possible”. If people are connected physically, what would be the purpose of internet in this world? She thinks now to connect the people digitally, through the use of online connection. And it happened. Through the use of Web 2.0, developers of Ning developed social networking site that enables the member to connect to the group and send messages to other members in real time. As she continues the interview, she said that “The technology is moving so fast that the layers of coordination and centralization just don’t apply anymore. They’re irrelevant, and if you spend too much time on those things, you’ll become irrelevant, too.” Only means that, as the time pass, technology changes. It can be advantage or disadvantage. She said that coordination and centralization nowadays are not effective and not applicable anymore. The meaning of this is that the physical aspect of
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coordination is not applicable anymore. It’s applicable but not effective. Why not use the technology like NIng.com? It’s more effective because it’s faster and cheaper. Also, the project redundancy or irrelevant work is a waste of time. The advantage also is that members are connected online and can message their members on real time. People are now close to internet. It is impossible nowadays not to be updated on what’s happening currently specifically for the group of social networking site. That’s the power of Web 2.0
What I’ve learned: I learned that web 2.0 is not just only a web technology that enables the user to view website, Now, we can able to connect to other people through networking by sending mails, messages, announce a message to the groups, and the like.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 45-53). Indianapolis, IN
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Book Review: Chapter 5: Dorion Carroll: Technorati Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “One person can now communicate with a mass audience, most of whom they’ll never encounter.” This quote actually scopes the essence of the whole chapter. We are talking here about the blogs. In 20 century, as we all know that we are all manual, electronic machines are developed but not that good. But as the time pass, we are changing. Today, we can now communicate to mass audience through the power of internet which we are connected together. Learning Expectation: I expect to learn the effectiveness of blogging using Web 2.0. And also why Technorati called Web 2.0 has accountability, interaction, authenticity, that are powered by web. Review: In the first part of the chapter, the author interviewed the vice president engineering of Technorati, Dorion Caroll. As stated on the first part, he worked with other companies like Electronic arts, Postini, and other top companies of the world. He is in a right and best person to interview about what is the role of Web 2.0. First, he explained his principle. He quoted this line: “See if it Sticks. If it Doesn’t, Fail Fast; Move on to the Next Idea.” This means that don’t stick to one thing or feature, when it sticks, stick to it. But once that thing will not stick, it will eventually go down and fail. He suggests that you fail fast and shift to other idea. While failing, you should have another ideas and knowledgeable about why do you want to shift. The connection of this quote is the opportunity you have in life. We have freedom here on earth, with that, you make decisions and make it useful opportunity for your life. This is quote is really inspiring. As the chapter continues, he introduced himself and defines what Technorati is really into and how useful it is for the user. He said that this project was very interesting because he is challenged to do this project. He is passionate about it. Building a blog site using web 2.0 is amazing because you can apply the technologies of web 2.0 and implement it to the blogsite. In this way, people can now acquire the features of website/weblog. He said that Web 2.0 is different technology that has a feature of more than connecting to other people. He said that “Idea of public social discourse, that aspect of the social Web that lets people connect, that gives an opportunity to have an open sharing of ideas”. This means that just like the Cluetrain Manifesto thesis number 39 stated that the “Community of discourse is the market” In relating to this thesis, we can say that the market here is the blogsite, and the people are the community. Since discourse is considered to be an important conversation, people use these social Webs to converse to each other. The advantage is, it is online conversation, meaning, any people who uses internet around the world can broadly converse and set a topic. In bloging feature on the other hand, people keep posting their respective own viewpoint and post it into their blog. Other people can read it and comment it what’s on their mind. It is a new way of talking / converse via internet.
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In accountability part of Technorati, each user has an account which enables the user to manage the account and manage Technorati’s features. In authenticity, we are all aware that all of our accounts should be confidential. Always secure because if some people know and hack your account, probably the data will be lost. Interaction: Web 2.0 for Technorati is basically identifying people that can identify other people. With the technology of web 2.0, they can create social networking community wherein they can catch up updated and fresh news within the community. Not just within the community but let the whole world sees your post. They can send personal message to each other and all those networking stuffs powered by web 2.0. As a part of social discourse, these conversations might be positive or negative. Again the market should be keen about it because the power of blog is one way to intimidate the market.
What I’ve learned:
I learned how Technorati uses the technology of Web 2.0 in building blog sites. It’s not just simple communication, but it exceed the limitations of communication wherein people can now post what they feel, create own stories and share it to other. That is social networking. I also learned how authenticity, accountability, interaction implemented to the web 2.0 blog. These 3 are important especially in building Web 2.0 site.
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 55-78). Indianapolis, IN
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What I’ve learned: I learned the importance of Web 2.0 in an online application like Zoho. Web 2.0 exceeds its power just to save something. Developers must consider high level languages to their website because it adds design to it. It’s the power of Web 2.0 in our lives today. Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 70-90). Indianapolis, IN
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Book Review: Chapter 7: Richard MacManus: Read/WriteWeb & Web 2.0 Workgroup Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Whereas the last era of the Web was people publishing things and you went onto the Web to read it, with the current era anyone can contribute, can write content, or can launch applications on the Web.” — Richard MacManus With Richard MacManus statement, he explained the limitations of the web during the previous era wherein people can only publish and read it. In the current era, the limitations succeed. With web 2.0, people can now publish and read plus, contribute; comment, and amazingly you yourself can now launch applications. The main point is to compare difference between the previous and current era today. Learning Expectation: I expect to learn the insights of Richard MacManus about the web 2.0. How people apply or use the technology of web 2.0 even if they are not familiar or aware about it. Is it possible that people can only publish and read a particular blog without using web 2.0? Review: The first part of this chapter discussed how Read/Write Web developed. Also, they are one of the pioneers of Web 2.0. It’s started as a workgroup focusing technological features of web 2.0. They gave attention how to use this technology and they let know and introduce it to the public. In http://web20workgroup.com/, they actually have updated news all about web 2.0 stuffs. This site offers lot of news pertaining to all about this powerful technology. Richard MacManus is really dedicated to his work because he continues to give insights about web 2.0. He wrote lot of blogs about it letting know the public that this technology exist. Successfully, people accepted this technology. He continues to work in web 2.0 workgroup. He defined web 2.0 technologies by giving example of some website that uses web 2.0 like facebook, myspace, youtube wherein people can basically post messages, interact, connect, entertain, in real-time plus he gave also other sites that uses RSS content allows the reader to know what is new to that particular website. He said that it is hard to focus on the best content because everyone can contribute about it. This means that the one who is contributing the best will not be recognize by people who contribute a lot to the web. This is the cause of it. In the previous era, only web professionals can publish and launch content, but with web 2.0 technologies, it allows literally people, anyone in this world can contribute and write content. He said that one main problem of web 2.0 is the filtering technology. It is not developed yet but this technology triggers people to think web 3.0. Yes, he agreed that web 3.0 will happen. He thinks that web 3.0 is a semantic web wherein this web can relate to the actual situation and relating to words meaning. Some companies are actually now using this kind of technology. Not yet developed of course. In the future, Richard MacManus foresee it.
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Richard MacManus also commented on ajax technology. He said that ajax is the most interactive technology but it depends on the websites how to implement it. Another point he mentioned is the offline connectivity capability of an applications specifically in mobile phones. In mobile phones we can now apply web 2.0 but it’s not yet fully developed. He foresees all of these technologies. Let’s focus on semantic web. Again, he foresees that semantic technology as a web excellent technology. This means that probably in future, computers will talk to computers and other computers so that there will be a faster output of work. Computer will do the outputs for the human. Amazing right? Imagine if we have this kind of technology.
What I’ve learned: I learned that Richard MacManus foresee all of this technology from at this point of time and to the future. I think that for me, it is hard to provide definition on web 2.0 just like the insights of Richard MacManus. Before, only the professionals can launch applications, but now, even if you are not that good in web technology, you can still develop it using the basic knowledge in web 2.0. People can now can read and write on the web, unlike web 1.0, professionals can only publish contents and only read it by the users.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 92-99). Indianapolis, IN
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Book Review: Chapter 8: TJ Kang: ThinkFree Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “We were about to change the way the software was used and distributed. We were going up against this 800 lb. gorilla in Redmond, Washington.” —TJ Kang This only means that Web 2.0 changed the world especially in digital world. The software lifecycle continues to develop and when it reached the success of development phase, it continues to improve. We are bringing web 2.0 to the top. Learning Expectation: I expect to know the reason why thinkfree developed? Why this application uses a Java technology. What was the impact of web 2.0 in his application? How does he define the meaning of web 2.0? Review: Because of the power of web 2.0, as stated on this chapter, online applications are achieving popularity. With popularity, these online applications are enhanced using technology. Many people are using online application that’s why developers need to improve the functionalities of these applications. One example of online application is the ThinkFree. Basically, the primary feature of ThinkFree is that it allows the user to create or edit Microsoft Office files online and with the use of Web 2.0, the user can transfer it. Because it is Java technology enabled, this online application can run in any Operating System platforms like Macintosh, Linux, UNIX and Windows. ThinkFreeDocs.com is another service of ThinkFree which allows the user to share, search and download documents. It is now easier to search documents made by other people. Just like slideshare. The first part features the conversation of the Author and Mr. TJ Kang. Actually, Mr. TJ Nationality is a Korean. Since he is a Korean, this language triggered him to build an application that uses a Korean language inputs. He applied his learning of computers to his own language. They successfully created the very first Korean word-processing software. He marketed and produced it and it grows. At that time also, he mentioned that we worked for the Silicon Valley companies. With all his experience, he started a company in Korea. He created personal productivity software invading Korean software market. Just before the web 1.0 era, he left from Korea and try another idea in the market. He developed an office suite for network computing platform. He had a competition to Corel office. Started to think the idea of office applications using Java technology. He think the concept of Saas wherein, you can use the software as a service through the web. With the power of asp technology, ThinkFree was born. When you look at the full story, he encountered difficulties just to develop this. He had a patience to overcome all of these challenges. Mr. TJ defined the Web 2.0 as an application platform that runs on the web. Thinkfree online software is one of the examples of this. He defines the web 2.0 as the “Wisdom of Crowds”. It means that the knowledge is shared to other people. As they continue to post documents, information all over the net
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will expand and through expansion of information, people feed their knowledge and share it to others. That’s the objective of Thinkfree with the use of Web 2.0. As he said, it’s unbelievable that he competes with Microsoft but the service feature is different. When it changes, people are transformed to work in a different way they want. They expect that their applications will be implemented on mobile a device that enables the people to work anywhere even they don’t rely on Microsoft products.
What I’ve learned: I learned the primary objective of Mr. TJ Kang, the owner of Thinkfree. With his application, we can possibly do our office activities such as powerpoint, spreadsheets, word and the like even without using Microsoft Office Applications. People can do it online. He enabled the Java technology so that this online software can run to any Operating system platforms such as Linux, Mac, Windows and the like. This application I can say has a great impact on Web 2.0 technology. With this technology, people can now share, download, view, write and other activities relating to office. In this way, we feed our mind through information. It is a good way of exchanging information from people to people. Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 101-115). Indianapolis, IN
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Book Review: Chapter 9: Patrick Crane: LinkedIn Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “I see Web 2.0 as a course correction…[that] weaves the social fabric back together again…You can now consume and share things, and discuss them, interpret them, and Ultimately get that lens on the world, and it’s not just your own individual perceptions and observations anymore;it’s back to the old way.” —Patrick Crane Mr. Patrick of LinkedIn foresees that web 2.0 is a correction to public. Again, with this technology, web 2.0 can now share information, exchange and inform the information to other people. Each people with the power of web 2.0 can also foresee the world. Bringing back the old way of opinions but the connection is in the modern way with the help of web 2.0 Learning Expectation: I expect to learn the basic purpose of this website. How does web 2.0 developed and implemented here? Who are the target people of LinkedIn? Does anyone can join linkedin? What are the insights of Mr. Patrick Crane to the web 2.0? Review: At the first part of this chapter, Author introduced the basics of LinkedIn. As a web 2.0 enabled website, people can primarily link to other people they know and link they can also link to other people that they don’t know. It is stated at this part, as a result, link and link to people results to a big network interconnected together. It’s not just an interconnected network. But it is also a place of hiring somebody. Basically, recruiters from Human Resource Department of a particular company recruits people for some organizations or look at other agencies to hire some people. With linkedIn, it is a great help from the recruiters. They can easily search the criteria for a particular people they are looking to and message it if they are interested to that person. In this way, recruiters can save time. But as we all now, there’s an advantage and disadvantages of technology. The disadvantage is that many people are connected; the tendency is that recruiters can not easily decide if that person is fitted to the position, The advantage is that people can connect to their family and friends. If you have a long lost friend, try to find it. When you finally reached his/her page, you will know the updates of your friend like his job position in a company. At the first part, he explains and defines the use of Web 2.0 in LinkedIn. “It re-establishes the relationships we have in the offline world, and puts them in online world. Group consumption are realized again. He said that LinkedIn is not a popularity contest or game. It is where true people linked in from the actual world to digital world. That’s why, connections between people formally changed in a digital way. That makes the importance of LinkedIn to people. The core of this social networking site is primarily depends on the power of web 2.0. You combined physical relationship with digital relationship. As we all know, physical relationship is the connection to our family and close friends that recognize each other. The same thing as digital relationship, but digital is through the net, we can also meet other people here who are the same interest or job same as you. Since a web 2.0 technological feature is to exchange data, we can connect or send message to them via internet.
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It is also stated here in this chapter that “The way that you consume on the web is the way that you can publish, promote and post is dramatically unbelievable”. This means that with web 2.0, you can now use these activities, plus, primarly, the information will be shared to other people and physically the transfer of information will be updated. LinkedIn is
What I’ve learned: Actually, I have an account here at LinkedIn, Basing on my experience of using it, it primarily require you to enter information about yourself particularly you need to specify currently your position in a particular company or institution. By displaying your information, other people can see it. When someone from your family or friend looks you through linkedin, and you have an account, they will know what your status is right now. I mean, they will know your current job, your company that you’re in to, and other position. It is one way of social networking, keeping an update from your family and friends. The target people are the professionals who currently working in a company or an institution or professionals that have business, owners, and etc. I can say that LinkedIn is a good social networking site and a good place that professional meet up wherever they are in this world. Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 118-133). Indianapolis, IN
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Book Review: Chapter 10: Shaun Walker: DotNetNuke Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Web 2.0…was sort of the best attempt at coming up with a nice buzzword for a hole lot of new technology and innovative ways that people are using the Internet.” —Shaun Walker I agree that Shaun Walker, the CEO of DNN, defined web 2.0 as a “nice buzzword”. From the word itself, includes a number that is changing just like a version and also, the web has only 3 letters. That makes this word a buzz word to people. It’s a next step of innovative technology with the use of internet. Learning Expectation: Expect to learn how they implemented the technology of web 2.0 to web applications. How web 2.0 helps the user who uses this site to do tasks such as collaboration. Review: The first part of this chapter discussed about the features of DotNetNuke. Basically, this site provides platforms for building professional websites. Dynamically responds to the user with all content and interactive features are available. What good thing about this, is that it is an open source web application framework. That means, with full interactive feature and dynamic dynamic content, it is absolutely free for the public. Plus, the users or developers can collaborate each other while making a web application. If they are having difficulties with the code, they can ask another developer for a help. It is good that they collaborate each other at real-time. That’s again the power of web 2.0. Another role of web 2.0 in DotNetNuke is that they use Microsoft technologies such as SQL Server, Windows Server, and .Net Framework to implement it in the website with the help of web 2.0. That’s the amazing thing that they integrate both technologies to a website and can be used by people open source. Shaun Walker explained the role of Web 2.0. Because one feature of this site is collaboration between developers or users, then he sees the importance that web 2.0 as a social networking feature. That means people are connected to each other. Ask questions in real time, contrinute contents as long as they want. Express their respective opinions to the internet world. It’s for the public, people around the world, after all. He mentioned the features of MySpace and Facebook because these sites pioneered the new era. One of the best social networking sites and features a new communication media of the new era. That means that people can literally communicate one on one. He also thinks what will happen in the future buzz word of the world. In future, he said that there is an advantage having things online but people in some part of the continent tend to be connected online all the time. In future, he foresee this a good aspect of internet but nothing as for now can prove this.
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So going back to the DotNetNuke, in general, the purpose of this site is that it has a community where a place that people can communicate and ask for help. It has a full content, with full documentation that the users or developers can refer to and of course it’s free. The users or developers can collaborate with each other just like wiki. That’s the good features about this site.
What I’ve learned: I learned that this is all possible. We can combine the technology of Microsoft Frameworks and the power of Web 2.0. We know now the possibility of implementing frameworks to web 2.0 and maybe in future, one of us can develop this kind of achievement in using other frameworks. We can collaborate with other developers while working with our project. It is good thing that it is made possible by web 2.0.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 152-161). Indianapolis, IN
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Book Review: Chapter 11: Biz Stone: Twitter Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “The Web is increasingly a social environment and…people are using it to communicate with one another, like they’ve always done—but now in such an open way.” —Biz Stone With web 2.0, it is a technology enables us to communicate. That the one of the unique feature of it. Because population around the world is growing, we need to communicate with them. In part of this, web now is considered as a social environment through the act of communication. But with this technology, twitter enables us to “communicate in open way”. Learning Expectation: As we go on this chapter, I expect why this particular technology called twitter? What is the main role of web 2.0 in twitter? What are the factors should consider while building new technology. Review: The name Twitter, comes from the sound made by bird. As the bird tweet, we can hear the chirp of the bird just like announcing something but we don’t understand what they like to share. Maybe they are just talking to other birds or singing. In analogy, each one of us is a bird and we want to say something to our network. Post what is on our mind, what we are doing, what emotions do we feel that time and all other stuffs we would like to share with others under the sun. That’s why it is called twitter. Once we post, we tweet and your followers can receive it. Knowing what you are doing, what are your feelings and everything under the Sun. They will receive it and probably they will reply to your post. The reply feature is also an act of announcing it to the whole network that you are connected at. “People find the value of openness”, this explains this particular web application. It is possible now that each people are open to the public. Biz Stone made possible all of these. Of course with the help of web 2.0 technology, it is a success to create the twitter. Twitter is inspired by the concept of status message in an instant messenger. With this status concept, they think and merge that kind of concept to make it social and everybody can see what’s you’re doing. Even if your friend is offline, they can still view your status by logging in to the twitter. One advantage is that people are knowing what are you doing and at the same time, the person who view his/her network can save time by just looking other friends shout out status. He defines the twitter with the help of web 2.0. He said that people are communicating in such way that they communicate one on one. But as I said before in the previous paragraph, it is now communicating in an open way. Open way that people can see what’s up with you. Expressing yourself is a good factor and this is where you can rely on this web application. All of these are associated with web 2.0 and this technology can amazingly enables developers to made this possible. It is a public acceptance that this kind of web application is made especially for social utility. Societies are the target of
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He foresees the technology like Microsoft Silverlight, Adobe AIR, and AJAX. Yes, it is part of web 2.0 in the sense that only people who know web 2.0 can only understand it. There is a business strategy that they are now developing. With the help of these applications, they can enable twitter to SMS, Instant message, and mobile web. There strategy is to keep cooperate with big social networking sites like Facebook. It’s a cool business idea made by them.
What I’ve learned: I can say that the world is much smaller with the use of internet. Through communication, we can converse to people anywhere in real-time as long as there is an internet. I experience the use of twitter and I can say it is much better than status. You can post anything what’s on your mind and shout it to your network. By creating an account, you are entitled to have a network that lets you connect to your friends. By doing that, you can now able to do that thing. Twitter is a helpful web application for emotional feelings. All thanks to twitter with the power of web 2.0, we can now shout-out our feelings through net and let the people know it.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 162-171). Indianapolis, IN
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Book Review: Chapter 12: Seth Sternberg: Meebo Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “If you don’t [innovate], then you’ll lose market share and you’ll wish you did.” —Seth Sternberg I agree with this quote. We are now in the 21 century nothing constant here on world but change. Everyday as the world revolving, people are changing and this includes the change of technology. You can’t bring the past anymore. Start innovating technology now. We have all the resources how to start so let’s maximize the use of it. Technology that helps technology I can say. He said that “You’ll lose market” and yes, its true. Continue innovating technologies and use it. Learning Expectation: I expect the use of web 2.0 in Meebo. How does the owner of this site, Seth Stemberg implement the web 2.0 in Meebo. Review: Nowadays, everyone now needs to communicate. Actually, that’s the normal way since the birth of the earth. We must still communicate no matter how far we are to our love ones. It’s general activity here on earth. During the past era, people tend to keep doing things how they can communicate to other people. Even if they are far away from each other, they are inspired to invent technologies that will keep st people communicate. That’s the era of industrial revolution. And now, we are in the 21 century, we apply technology to communication. Much better and improve than before. We can now communicate in real time even if the person we are talking to is far from us. The good thing is, we developed this technology with the use and help of web 2.0. This started the Meebo web application. It can be use by people around the world anytime and anywhere as long as there is an internet. One unique and cool feature is that if you have an account for example, in Yahoo!, and then use your account to sign in with the use of Meebo. Even if you don’t have installed Yahoo! Messenger, you can use this web application. Just log-in and you can see all your friends online. You don’t actually need a Yahoo Messenger that is required to install. It’s a waste of time installing it. But the disadvantage of meebo is that they can’t receive files from othe users. Only texts or messages can be received. So for them, what is web 2.0? He said that it is an high level interactive web technology that you can able to break down features like AJAX. More applications are developed in web 2.0 and yes, it’s true. Even ordinary people can use it. He said “Empowering the individual voice.. let(s) any given individual become a publisher.” This means that with the power of web 2.0, everyone now can be a publisher and the good thing is, only you can own it. Almost all the features are free! Or less expensive. There is no reason now to not create a website. Meebo is one of these applications.
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He also stated some time on marketing strategies. One of these is that hiring smart people will result to good and smart applications. He applied this to meebo and it became successful. Another thing is that keep innovating technology. It is good that we keep innovating technology with our heart. This technology can be successful if we strive for it. Web 2.0 is one of the key how to innovate all of these stuffs.
What I’ve learned: At first, I don’t know what meebo is? I don’t know how this web application functioning, what are the features and all those stuffs. The advantage of this web application is that with the help of Web 2.0, we are able to access our account like in Gmail, Yahoo! And view our friends online. We can chat them in real time even if you don’t use Yahoo Messenger. Thanks to the features of meebo, those chatters are given a chance to chat even if they have no Yahoo messenger or any messenger software. Meebo is the answer for this problem.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 172-184). Indianapolis, IN
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Book Review: Chapter 13: Joshua Schachter: del.icio.us Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “We find ourselves in a world where we have unfathomable riches of which we’ve only scratched the surface. If computer technology stopped advancing for a few years right here, we probably wouldn’t be in terrible shape.” —Joshua Schachter Joseph Schachter foresees the future in a technical way. It’s true that if the computer technology stops advancing, people probably can’t move on especially those people who are into technology and people can’t live without the power of technology. Their life would be miserable and very unhappy. They might commit suicide. Yes, if it stops, the future would be in terrible figure. That’s why because we are now in st 21 century and people continue to develop technology around the world, I can say that this development will continue and never stop advancing. The only key is the determination and courage to do all of this. That’s why there are heroes of the present and future technology. Learning Expectation: 1. 2. 3. 4. I expect to learn why del.icio.us chooses social book marking as their industry. What are the advantages of this site? How they implement the power of Web 2.0 in social bookmarking? How he explained the role of AJAX.
Review: People achieved the power of technology, and amazingly, people continues to develop and implementing it. We link technology to human and human does it. People will keep doing things and never stops until they achieve it. We are longing for it of course. As a result, since we are longing for it, people tend to explore all of it. We keep exploring new things particularly in exploring the net. People nowadays are considering “surfing the net” as a hobby or interest. As they do this, they gain lots of information on their mind. Another thing is that when they find a website that is very useful in their lives such as web applications, forums and discussion and etc. The tendency is that they need to save it in their mind. Every time they surf the net again, they need to type in the website address again. As a result, this is very hassle to them just only to remember the website. This problem is solved by using bookmarks. But the problem is, the bookmarks are only saved within the browser of one computer. What if you are using different computer far away from your main computer? What if you can remember the site but within that site, there are lots of pages you need to search. It’s a big problem of course. The big answer to this problem is the services of del.icio.us.
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Basically, Joseph Schachter, had a concept of remembering a particular page of a book and by remembering a particular page, we need to use something just to remember that particular page. That’s where the bookmark originates. He considered or imagines the internet as a whole book that contains millions of webpage around the world. It’s better than book I can say because it is always updated. People keep adding thousands of web pages everyday. The thing is that the bookmark can accommodate to remember all of these pages. Del.icio.us is not just a bookmarking site; it is also a Social bookmarking site. This is where people identify what is your interest in the web. People can also search your tags and they find the same with your bookmarks, then you have same interests. There’s a possibility that you became friends because you have same interests. That’s make this site more sociable and interactive. Another feature of this is that you can save the address in the cloud. I mean wherever you are in the world, you can access all of your saved bookmarks through the internet. That’s the amazing, unique and advantage thing about del.icio.us. He builds this site because he just wanted it. He likes to foresee what will happen to the future if he develops this site. Fortunately, it has good results. With the help of Web 2.0, he developed this site and continues to grow. Just like what he said form his quote.
What I’ve learned: From the concept of book particularly remembering the page of the book, Joseph Schachter, develop a site that is capable of saving webpage in just one place. From this concept, he imagines that the internet is like a book containing millions of webpage connected around the globe. It is also a social networking site powered by Web 2.0 wherein people can primarily save page address, save tags related on that particular page. When other people look at it, and they are interested about it, then, these people can communicate with you because you have the same interests. I have account to this site and I found it really good. It is easy to manage URL’s plus, you can secure that particular bookmark. With the help of AJAX, people find this site more interactive but he assumes that AJAX is not part of web 2.0.
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 186-204). Indianapolis, IN
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Book Review: Chapter 14: Ranjith Kumaran: YouSendIt Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “That’s where Web 2.0 started; it was to help people more easily get into services like ours, which are brain-dead simple to use. So, it has allowed people to have conversations that they wouldn’t necessarily have been able to have.” —Ranjith Kumaran It’s the backbone of web 2.0. This technology enables us to get more easily into services which are very simple to use. It is a technological foundation that people can rely on like making conversations online. Learning Expectation: 1. I expect to learn the implementation of web 2.0 to the site. The importance of it. 2. How web 2.0 is capable in sending such large files. 3. Defining the power of web 2.0 technology such as conversations. Review: YouSendIt is one of the helpful website in the world. While social networking are and other web applications sites are growing, Ranjith Kumaran, develop this site called YouSendIt. It’s a cutting edge technology that focuses on FTP or File transfer protocol to send large file size over the internet. Many people in the internet world are looking for a site that can handle a large file size to send. While sending the file, another feature is that it is more secured as well as tracking the information has been send. As the chapter goes on, Ranjith Kumaran, the owner of YouSendIt talks about the use of Web 2.0 He defined it as a high level feature that the people can use such as activities like conversations, social networking, collaborations like wiki, and all other features of net. Apparently, they use AJAX as one of the best technology wherein it robust user interaction. The users are having fun using this kind of technology. “It has been around for quite awhile.” He said. The features of YouSendIt are powerful, I can say. The user can have a free account. They can sign up or register for free. Upon registering all the requirements, the user might be proud of being part of this site. The technological features are amazing. You can download at least 1GB of file size and what’s interesting is that you can exceed your download size greater than 1 GB although it now require for a service fee to upgrade. This is like the email service wherein you can upload files up to 100MB and also the user has an option to maximize the file size upload but again, there’s a fee. Other features are the plug-ins found at the side wherein you can download lot of feature. One instance of this is the YouSendIt Photoshop wherein you can download this plug-in and sends files directly to the Photoshop application. It is convenient for the user to upload file and transfer it to YouSendIt.
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As the chapter goes on, they talked about web 2.0. So basically for him, web 2.0 will attract people easily just like their service. People will amaze with this kind of technology and the tendency is that people will keep using it as a standard technology in sending emails. He asked if something the average company needs to worry about. And he answered “I don’t think they need to worry about it. I think
that if the services are acceptable, and they are easy to get into and out of, then it shouldn’t be something that occupies your mind.” “It will just be very natural for people to adopt them.” Based on that citation, he doesn’t worry about what will happen to the company as long as the company provide and support technologies that are very helpful for them. The adaptation part is also important because it is natural for the people to adapt and accept new technology that is very useful. They need to learn it naturally.
What I’ve learned: See how useful web 2.0 in File transfer protocol. Like Yahoo! Email service, YouSendIt provides a high quality performance of email service. Plus, the user of this site can upload large file size and send it for free. Some services have a fee but they will ensure that money is worth it. The good thing for them is that they let use the power of technology to earn money. I mean, they are doing their service in a digital way. No people are transacting face to face and they can still earn profit. Only in customer service they transact. It’s a good way and good example of retailing even though you can’t see the dealer or retailer; they will do their job to ensure high performance quality of service. So what’s the use of web 2.0? Well it attracts people to use the web. It’s the web 2.0 primary purpose. They implemented this kind of technology to YouSendIt because people will attract to use it. The good thing is that they keep earning money because of some services with fees. That’s really a good example of retailing in technology and with the use of technology.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 194-203). Indianapolis, IN
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Book Review: Chapter 15: Garrett Camp: StumbleUpon Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Web 2.0 is really about the user experience and not the underlying technologies” —Garrett Camp Garrett Camp defines Web 2.0 simple as this. It is all about the experience while feeling the power of Web 2.0. He defines this as not the underlying technology. It is not considered to be a basic technology. It really depends on the user if they want to experience this kind of technology. Its user experience after all. Learning Expectation: 1. Why is he focused on User Experience, not technology? 2. The use of web 2.0 in StumbleUpon.
Review: It’s discovery. From the word “Stumble” means to trip something that is very interesting and interesting for your personal interest. From the word itself, you can discover this site as a best site that can identify your personal interests. By doing all of these, you should be able to appreciate the user experience while exploring this site. Yes, it’s discovery because everything under the sun is here. Just like sports, videos, music, art, science and technology and all under the sun are here. It is discovering the web and that’s why, all website are collaborated to stumble upon. That means that if there are something new within a particular website, StumbleUpon will manage it post it just for you so that the user can immediately updated to that particular website and updated in the reality. Again, with the use and power of web 2.0, it can define user experience. This technology, the web 2.0 will determine what’s new on the web. “It is About the User Experience, Not the Technologies”. So basically one of his targets in this industry is that letting the user feels how to use this site. It’s a very simple quote but the question is if the users don’t like to experience this site. It would be a big problem. That’s why, he defines web 2.0 as a more interactive site wherein people can collaborate, converse and other activities. When it is interactive, of course it is not boring or tedious. He keeps developing this site as good as possible, interactive as possible so that the users will stay longer on the site. All of these are updated and so, the tendency is that users will endlessly surf the site and gain lots of information and achieve satisfaction of enjoyment and all other stuffs that will really satisfy the user. Again, User experience for him is the best among all the rest. Having this experience will really determine how you feel for that site. It’s not just dealing with it for the sake of having that site, but feeling it that you are part of it. It can give
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What I’ve learned:
I just created an account on StumbleUpon and I’m really amazed with the features of this site. Just like Garrett Camp said, it’s all about user experience. I find it true! Based on my experience while exploring this site, I can easily jump and search my personal interests like cars and gadgets. The search and loading of pages are fast. It can give you lots of updates and cool stuffs under the sun. StumbleUpon can inform you what is in and out nowadays. New products and services offered. Everything and everything under the sun. You can find it here.
Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 199-206). Indianapolis, IN
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Book Review: Chapter 16: Rodrigo Madanes: Skype Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “The most important thing is that even though we felt in the ’90s that the Internet was having a big impact in people’s lives, we’re seeing in this decade that it’s reconstructing a lot of industries and shifting a lot of value around while improving people’s lives.” —Rodrigo Madanes We are now in 21 century and we are changing our lives. One big change is the internet and yes, internet was having a big impact in people’s lives. Since we changed our lives through technology, we considered this as the most very important thing happened to our lives. As we go on, we continue to reconstruct a better technology and changes will be adapted by companies who aim to change people lives. Learning Expectation: 1. I expect to learn the impact of Web 2.0 in Skype Technology. 2. Is Skype capable in other services? 3. How he define Web 2.0 as a life changing technology? Review: From the years past, people having a hard time communicating each other. Communication device such as landline phone and mobile phone are not yet developed. People invented it as devices that have a capability of communicating each other even you are in the other place. The worst scenario from those years is that people tend to go to a particular person just to communicate with them face to face. Well, it’s better but it’s time consuming. What if you can’t reach that person and that person is in other country? Of course you can’t communicate with them. That’s why people invented the phone as a form of communicating even if you are far away from each other. Physically, you are talking to that person; you can hear the voice in real-time and clearly as possible depends on the service provider. That’s the communication technology for the past years. As the earth revolves, our lives go on. We are changing the way we live it maybe informally or formally. Whatever it is, all of us change. If we want change, we start it from ourselves. Start it by doing extraordinary things that other people can rely on. It’s hard to do that but it depends on the courage of that person whether he/she wants to continue his/her work. One example of this kind of person is Rodrigo Madanes. He foresees life changing technology. That’s why the Skype team developed. Because of the concept of life changing aspect, they was able to think how can change the world. They managed to prioritize the needs of people around the world. Therefore they focused on applying technology to the people. The concept of Skype developed. As a result, it really changes the life of the people. Formally, they can say to the people that this is the reality. They made this application just for you. People will thank you because they change their lives, they are now connected form their love ones even if they are in other countries. They will have smile on their face because Skype satisfied their need which is to communicate to their love ones. It’s a pleasure to hear that from the people. Imagine with all technology implemented to create or develop Skype are used just to have a power to communicate. That’s the
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backbone of Skype. At the end, these technologies are made for the people.
What I’ve learned: I use to experience Skype and I can say that this technology is amazing! Imagine people who have computer are considered as one landline phone? The wonderful thing is that it’s FREE! Anytime, anywhere as long it is connected to internet. Other services have a fee like calling computer to mobile phone. But I can’t believe that computers now are capable calling mobile phone and with the help of Web 2.0. It’s easy to use. Another feature is that if you are finding your old friend and not seeing him/her for a long time, let Skype do a search for you. Because this application is popular, there is a possibility that your friend particularly, have an account on Skype. From these examples, I can say that Rodrigo Madanes is correct in foreseeing life changing technology in the future. All thanks to Skype because they connected the world and likely defined it as a small place in the universe. It’s our advantage that it’s for free and the quality of service is so much good. “Telecommunications is at the beginning of what will be a longer transformation.” -Rodrigo Madanes. I like what he said. Basically once it developed, there’s a big impact to the world or within the organization. Since Skype is invented through the power of internet, telecommunications are now improved and because it is improved, this technology will be focusing by people and people will continue to transform this technology specifically for communication. Citations: Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 199-206). Indianapolis, IN
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Book Review: Chapter 17: Rod Smith: IBM Corporation Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Web 2.0 is about how businesses are changing, how people are collaborating, and how people are unlocking content to be used in new and innovative ways through customization, at orders of magnitude of less cost than they’ve ever had before.” —Rod Smith Rod Smith defines Web 2.0 as a master key to all activities in businesses. Web 2.0 is a technology that can really change our lives particularly business dynamics. People are communicating, collaborating in physical but here, Rod Smith defines Web 2.0 as a technology that enable us to do activities in digital way. It’s amazing that this is innovative to our lives. Learning Expectation: 1. I expect to learn the connection of Web 2.0 to each processes of the company. 2. To learn the main role of web 2.0 in the company 3. How Rod Smith managed to use to technology of web 2.0 in the company. Review: International Business Machine is one of the greatest pioneers in the world who started technology to businesses. The largest company providing business processes in the whole world. They linked the power of technology and implemented it in businesses so that each processes will become easier and people can save time processing each transactions. They also change the world particularly the sector of business. He defines and describes “Web 2.0 Is That Intersection of Social Changes, Economic Changes, and Technology Changes” It’s the main purpose of web 2.0 in this world that’s why people keep developing it for a change. A person wants to have change in our lives and we are longing for it. We will do our best just to achieve it but it depends on us how to do it. We must learn fundamentals of technology so we can start changing the world. Rod Smith foresees all of these aspects. When we developed this kind of technology, then we are intersecting social changes. This means that we are going to a path wherein people dynamically connected to each other. There are changes or real changes happening. That is the social changes described by Rod Smith. In economic changes, he defined that web 2.0 really change the economic aspect. It enables economical activities to improve processes. In this way, businesses can easily generate revenues and distribute it to the government and the government will manage the revenue to append services for the people. Technological aspect is also included wherein technology as a primary source of change. That means when they develop something, they will need technology as a tool to develop a system or invent something that is useful. All of these are the basics should be considered in the business with information system. That’s why IBM foresees these changes.
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They managed to prioritize these changes for the people, economic aspect and technological aspect. When businesses have it, they are part of changes happening to the world. Focusing on Web 2.0 in IBM, it is a key to share information to other in the fastest way, in the most effective way. Having Web 2.0 in them, really change the exchange of information. Making information available for all of them is a good thing in the business. That’s why IBM focusing on these aspect.
What I’ve learned: For me, I feel that IBM is a very serious company and I feel that no one can beat this company because of high quality of service they rendered for the past years. They are the most elegant company for businesses. People within the organization really want to change. It is considered life changing activity in the company. They are really inspired in providing business and as they continue to be inspired, continue to meet high quality of service for the customer. With the use of web 2.0 as a technological tool, they continue to use this as a number one tool. Citations:
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 209-218). Indianapolis, IN
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Book Review: Chapter 18: Tim Harris: Microsoft Corporation Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Enterprises want to take advantage of the social and collaborative aspects of Web 2.0 but don’t necessarily want the business models of Web 2.0 shoved down their throat.” —Tim Harris Learning Expectation: 1. I expect to learn the role of web 2.0 to Microsoft Corporation. 2. How Tim Harris define Web 2.0? 3. As a computer company, how does web 2.0 transforms their business? Review: The Microsoft Corporation is one of the greatest technology pioneers in the world. They modernize the world with their products and services. The most powerful product in the world is created by them. This special product is the operating system which is use vastly by many people around the world. Another product made by them is the Visual studio as a development tool. They are also the pioneers of programming languages. Bill Gates, Steve Ballmer, and Ray Ozzie, these are the people change the image of the world. They influence people minds and that’s why they started this company as a scratch and they continue to have ideas to develop technologies. Until they arrive to the era that is very much advance which is the era of web 2.0. Tim Harris defined Web 2.0 as a “Browser bucket” that means that it contains of very large quantity of information provided across the globe. When it is not running in the browser, then it is not considered as a web 2.0. Only those apps running on the browser are considered to be a web 2.0. As we all know, Microsoft is one of the largest producer of developer tools such as Microsoft visual Studio which contains all of the programming languages. This also includes the development of Web 2.0 wherein this product can create web 2.0 applications. Since Microsoft created all of these and continuing to develop all of these technologies, they are now putting the world into technology. They have a right voice to say to the people that “We are in reality. We made all of these standards because of you. All you have to do is to develop it.” From the start, Microsoft thinks of ideas how to change the image of the world. Now, they now achieved it, it is time for the people to think ideas how to change the life of other people. It’s up to us whether we want it or not. Develop something that will benefit other people is really a great job not only for the company but also in the world as a whole. We have IT Developers who are determined to use this technology and had a great heart to help people. Microsoft seeing web 2.0 as a social and collaborative activities. This means, that when they implemented web 2.0 in a particular program, then social and collaborative aspects are enable for the
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people. It’s hard to imagine how Microsoft did all of these. Thanks to them because they changed the image of the world and this change will continue to change by foreseeing what is next, what is the future.
What I’ve learned: I learned that with the help of web 2.0, their business processes improved and changed a lot not only for this company, but all companies around the world whether it is small or big, as long as there are processes. It will help businesses for sure. I also experience to use all Microsoft products and services. I can say that it really fits for me as an Information System student because they use web 2.0 in such way that I’m also using it. For example, the Windows live Spaces and Windows Skydrive, I can check my mails, add blogs through spaces, save my files anywhere, anytime to skydrive and also I can access it anywhere. The advantage is that I don’t need to have a USB. I’ll just upload it and access it. With all of these services, I considered my self as a user of Web 2.0 and as a fan of Web 2.0. It’s fun and really amazing. All thanks to Microsoft because the created developer tools to develop web 2.0 technology. This will allow people to create more web 2.0 applications. That’s the main reason why Microsoft continues to create developer tools and programs. By creating all of these, Microsoft are changing the image of the world but at the end, it will all depends on the people whether they want to develop or not.
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 219-227). Indianapolis, IN
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Book Review: Chapter 19: Bob Brewin & Tim Bray: Sun Microsystems Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “Anyone with reasonable smarts can have a good idea for a web property on Monday and can have something on the air two weeks from Thursday.” —Tim Bray The sense of this quote is that everything here on earth particularly in the world of web technology change. Web developers are really excited to develop new web technology with the help of some languages such as Java programming developed by Sun Microsystems. It’s a tool that can change the world literally. All softwares are reasonably smart because it change the life of the people every now and then. Learning Expectation: 1. Why Sun Microsystems depends on the so called “Information flow”? 2. How Web 2.0 is connected to Information flow? 3. How these Web 3.0 Semantic webs change the world? Review: The Sun Microsystems using the slogan “The network as a computer” for the past years. Like Microsoft, they are one of the leading technology providers in the world. The number technology they contributed is the Java Technology used and recommended by developers around the globe. Because of this slogan, they inspired the world particularly developers around the world. The analogy is that the Networks are the people that simply develop computers which is a technology. Impart of this analogy, they say that “It’s all about the information flow”. It is connected to their belief that as a network, the people must pass information whether they like it or not. This makes a better community with a networking powered feature. It’s really effective to and easy to interact to people. Yes, they say that it’s all about information flow. This two software engineer proves it. For them, web 2.0 is more on collaboration aspect. For Tim, he defined it based on culture of contribution. This means that it all depends on the culture aspect if people want to collaborate within or outside a team or organization. For Bob, he defined it as a leveling of playing field where players are equal. He means that all of us are equal. Every one of us can use the net with the power of Web 2.0. As we use Web 2.0, we are experiencing the easiness on how to use it. It’s a good part for us as well as for the developers. But it all depends on user experience. As the user experienced it, the flow of information will be generated from the mind of the people. The information will be passing to other people and let them decide what are their experiences regarding software.
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They stated the how web 2.0 really help Sun Microsystems to develop more technology. They explained the non-technical and the technical side of Web 2.0 with them. The cool thing of Sun Microsystems in technical aspect is that they are focusing on Web 2.0 technology in the way that it is appreciated by rich clients. One instance is the Mobile devices which are almost powered by Java technology. Also the hardware, Niagara, is one of the best hardware of Sun Microsystems. It is capable of Web 2.0 after all and can give the best user experience. On non-technical side, Tim stated that Sun Microsystems are transparent for the public. This means that Sun Microsystems are giving the best for the people. They identify the behavior of people and as a result, this is the key how people liked Sun Microsystems. The concept here is change. He stated that a new style of web application is “time to market”. It is happening so fast and everyday changes. If a person had an idea, he/she can immediately tell that idea as soon as possible. This idea must be in tack within a week or so. It all supports by net beans which is a Java technology. It’s a set of tools for developing software. In Sun Microsystems, apparently, they foresee that Web 3.0 as a semantic web is a very exciting but more complicated generation of the next version of Web. They are undecided yet whether they want to push through this version of Web 3.0. They think that this will change the world once it is implemented.
What I’ve learned: Allow me to connect the thought of “Information Flow” to “Markets are conversation” Sun Microsystems showed to the public that with kind of technology they have, they can potentially make the people converse with the power of technology. The good thing is that not only Sun Microsystems technologies but any technologies will do. The flow of information is general to the public. Regarding the Web 3.0, I think that Sun Microsystems is the right company for that. They are developing their technology for long years and continue to develop more technology. Another thing is that they are one of the best contributors of Web 2.0 and in future, one of the best contributors of Web 3.0, rd once it is developed. This will ironically change again the world in web technologies for the 3 time. Citations:
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 246-258). Indianapolis, IN
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Book Review: Chapter 20: Michele Turner: Adobe Systems Incorporated Book: Web 2.0 Heroes - Interviews with 20 Web 2.0 Influencers Author: Bradley L. Jones Library Reference: N/A Amazon Reference: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ Quote: “[Web 2.0] is all about giving a lot of control back to the user and leveraging that infrastructure that we built with “Web 1.0” to enable extremely rich experiences now, that we couldn’t do back in the day.” — Michele Turner Michele Turner wants to focus by defining Web 2.0 in the perspective of where people start or originate the technology of Web 1.0. She means that the influence of previous version of web 1.0 is very powerful to implement the power of Web 2.0. As we develop technology of Web 2.0, developers are getting the foundational concept from Web 1.0; therefore I can say that Web 1.0 is still powerful. It’s just that the web 2.0 added the user rich experience on how to use it. Learning Expectation: 1. The power of Web 1.0. The power of Web 2.0 for them. 2. I expect the difference of Desktop application to Web Application. 3. How can they compete to other products like silver light, ajax and other technologies. Review: Adobe Systems Incorporated is one of the best pioneer and largest contributors of web 2.0. They provided flash players for playing flash movies, videos, and etc. The PDF File format wherein enable us to open documents and copy text from there. The other products are created by Adobe are now implemented in Web 2.0. Michele defined Web 2.0 as a lot of control feature that can give a satisfying user-experience for the user. She foresees that with all the fundamentals of Web 1.0, they can develop more software with a taste. Meaning that there is a best customer experience. Every product they made, they ensure that it is interesting for the people. Since they are one of the best providers in Web 2.0 technologies, they continue to enhance each software product to make life easier. In this way, our life is changing even if it’s a simple application. For instance, it is indicated here that almost 100% users uses a Flash around the globe. But here’s the thing. You just download the flash and as quick as possible, it’s all yours! You can play flash movies in the net and it is considered that your life changed. Even if that is simple, you experience a different change of your life. Just like this example, in relating between web 1.0 and Web 2.0, it’s a simple change. They just change web 1.0 in to a collaborative feature. And as a result, web 1.0 change to web 2.0 even they develop single and simple changes. It is indicated here that Web 2.0 is a user-generated content wherein the community supports another community to achieve one goal. This is the more collaborative aspect they mentioned before. Unlike Web
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1.0, only the webmasters or any developers can only understand their software. But now, everyone will know it. They just need enough knowledge to understand all of these stuffs. The software’s they made are very useful specifically for the developers. But up to the end, developers or software engineers will make a decision whether they want to implement adobe system to their project. Whatever it is, all of it are effective for the project.
What I’ve learned: Finally, the last chapter of Web 2.0! This last chapter featured about Adobe Systems Incorporated. They are the most successful in giving right technology for the people. For instance, Adobe Flash Player is one of the best technologies in Web 2.0. Without this, the interactions between people are useless. In this flash player, we can play videos plus music via internet streaming. Flash players give us entertainment. And so, web 2.0 is considered also as a form of entertainment. Because we experienced the best user experience, we tend to use all of those software’s again and again. And because we are using these technologies, we allow ourselves to have a freedom in making a productive works with the help of these technologies. In this way, our life is changing.
Jones, B.L. 2008. Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (pp 260-271). Indianapolis, IN
Overall, as a conclusion, for me, Web 2.0 is just a start of the next generation of web. All discussed here are commonly into User-experience and it is true that it all depends on the user how to use, develop, or destroy a program. I can say that Web 2.0 is the coolest feature created by man here on earth. Thank you for all of these heroes who implemented the power of web 2.0 for the people.
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CLUETRAIN MANIFESTO: THE 95 THESES
1 - Markets are Conversations
When we say market, it is everywhere around the globe, it is a public place consists of people exchanging items or product by buying or selling it. By doing it, the most effective way is that there should be an interaction between the buyer and the seller. These two entities communicate to make a better deal regarding the product, in terms of quality, quantity, price and etc. or services. When this two entity starts to converse, both sides will make sure that this conversation will be fair by agreeing at one point. This conversation must end in a good way with no biased reasons at all.
Conversation plays a big role in the industry; Conversation makes people talk verbally or nonverbal. It is an art of communication between the buyer and seller. For instance, the buyer is negotiating to the seller to sell the product at low cost, and the seller converse to the dealer if the seller can sell it to the buyer at the given cost. Another instance is that particular companies compete to each other; they converse in indirect way by advertising what’s new on them and attract many customers / clients as possible. That is the cycle of conversation in the industry.
Conversation in general, makes the market much noisier. It depends on the strategy of the company to make more conversation much noisier to determine who or what company leads a particular industry. That strategy is a political strategy part of conversation to communicate with the people around the company specifically the stakeholders. This conversation with them can be formal or informal as long as there is a respect conversing with them. Without conversations and strategy, the company will not succeed because they have no guts to converse to the customer. This is how powerful conversation in the industry.
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2 - Markets consist of human beings, not demographic sector
Generally, it is true that human beings are part of the market or vice versa. God Himself created us with His own image and likeness and commands us to take good care of all things that He created. Without human beings, there is no existence of the so called market. Human beings formed the market for economic purposes and progress, to make our life better and fair. Human works with all skills that he/she had and renders it to a company and markets it in the industry run by humans. That is the cycle in the market or in the industry. As a result, both human are benefited with productivity of products or services rendered. Human interact or communicate with human, just like conversation, but when we say consist, it is interrelated humans but different characteristics, personality, and other human consist of. Why not demographic sectors? In my understanding, when we say demographic sectors, it is a group consists of different people but they are part or include in the society. In relating to market, the demographic sector cannot own a market simply because they are many. They can not handle all only in just one position. Unlike human beings, there is a chosen one leader who will govern a company. Picture this out. For example, if the demographic sector governs one country, and they have so many ideas to propose, there will be a slow progress because many ideas occurred. But if only one person will govern, his/her idea will definitely implement. That’s why a human being can rule over market, company or any institution not the demographic sector.
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3 - Conversations among human beings sound human. They are conducted in a human voice.
Naturally human can talk. It is an included in the gift of God where we obtained freedom. That’s why we have freedom to speak which we can express our own thoughts, ideas, and all other stuffs we would like to express. It may be good or bad, includes also the feelings when we talk. In my understanding, I agree that conversation among human beings sound human. It is because only human to human interacts or communicate. The person can hear or listen to your voice and vice versa. We can say whatever feelings we have to say to that person and that person will reply to you and can say whatever he/she likes to say. They can exchange ideas. My point is even if they have different feelings, they still have conversation to argue to fix or agreeing a particular topic. Well, that’s the standard of conversation to have a casual talk after all. In relating to market, human being will make noise at the market as a primary entity. No matter what it takes just to make a name in the market, human will never stop conversing to other people. Some people may commit mistakes in particular conversation because it is an informal way of communicating. There is no right or wrong in conversation because basically we are humans, we commit mistake. But it depends on the human voice whether he/she will communicate honestly. Because this is market, and business world, all of the people has integrity, it’s up to you if you want to fool a particular person. And that’s the power of freedom.
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4 - Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
All humans are unique. We have different characteristics, personality, physical appearance, and all other stuffs that are different. Naturally, when a person communicates to other person; this may be with no anger at all, he/she approaches it in a nice, formal and friendly way and communicates in simple way. However, if the person is angry with that person with some misunderstandings happened, it is different approach as mentioned above. But it depends also to that person if he/she want to control the tune of his/her voice. It has a different reaction when delivering mixed emotions. When human delivering information, opinions, perspective, dissenting arguments or humorous asides, it would depends on whoever he/she will be dealing with. It may depend also on the position of who will be talking to.
Human voices are controllable. That’s why there are mixed emotions in communicating. I can say that Human voice may be natural but deep inside of the person’s emotion; he/she wants to shout out loud and express the feelings are. Some person is uncomfortable in talking to whom they want to address the information and other stuffs. Others can’t express exactly what do they mean in that information and etc. Introvert is one characteristics reason why some can’t address the content. These are the factors and cause why some human voice is typically open, natural, and simple. Another thing is, in the world of business, all people must talk formally preferably use the English language as a standard of communication. But if it is informal usually during break hours, people may use Filipino language. In this way, a particular person may express what on his/her mind and can give information directly to who may he/she want to address that information in a comfortable way.
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5 - People recognize each other as such from the sound of this voice.
All people here on earth created unique, even other organism like animals are different classes but each of them has a unique characteristics. I would like to relate between the difference of animals and humans in terms of speaking. For example, when we hear the sound of the bird twittering, human can immediately recognize it is a bird. But many kinds of birds exist here on earth. It is now depends on what kind of bird creating that sound. In the human’s perspective, it is generally a bird but different kind of bird may vary. In relating to human, we are considered a universal being. We can easily understand our language, because naturally we speak words that can understand by another human. Like animals, we are all humans but we have many differences because as I said, we are all unique characteristics and personality. However, unlike animals, we can’t understand our language and also we can’t understand their language. As I said before, human can only understand human voice. But of course, it depends on the language we speak. For example, if we speak Filipino to foreign English people, obviously they can’t recognize that language is a Filipino. Except for those English people who can understand Filipino language, maybe because they are Fil-Am or naturally they are educated in Filipino words. My point is the recognition of language. When human hear a voice of human, it can be easily identified that a human is talking but the recognition of voice is the issue. That’s why some other countries like Japan, Korea or other Asian countries can understand their own language and some people of that said country can understand English. The English is considered as a universal language, means that human can talk at one language. The only problem is, if that person can understand English or even the basics of it. Yes, people recognize each other as such from the sound of this voice. That voice can express desire or opinion to other human so that they can recognize or understand on what expressions/opinions they want to express to human.
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6 - The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
We have now the technology. Human created it and the whole world can achieve it. Number one innovation of technology created in this world is the internet. Internet has a great impact and amazingly changed our lives. The power of internet enables us to go beyond our limits. Now, we can get information, express ourselves, converse or communicate with other people and all the stuffs that powered by internet and you can just do it in just one click away. Human converse, and one way of doing this as I said before is by using internet. By the use of internet, conversing means lot of doing something powerful. Conversing can be used by e-mail, chat, and talk cheaply using net call, social networking sites and all means of communication. Internet enables us to be updated especially in conversations. Because internet is everywhere, anyone can update it. And when it’s updated, this particular topic can use by people to be a topic and converse with it. The era of mass media greatly helped to develop the internet. People exceed their mind because they probably not contented with the media before. For instance, the delivering of the mail which took a lot of time just to deliver it and as a result, it is very slow and has an interval period. The answer is an email or electronic mail. It just one click away and just matter of seconds, it is delivered. The feature of it in fact can attach files and modify your message. All you need to have by sending or checking mail is an internet. This is a good way of conversation because all of it are flowing fast, always updated and advantages that internet can do.
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7. - Hyperlinks subvert hierarchy.
Hyperlink can lead us to a specific point. When we say the word “hyperlink”, the words comes into my mind is the word link means the connection to something and the word “subvert” according to dictionary, it means to weaken something. In my own understanding, the statement means the link between people can be weaken. Not all relationships are strengthen. Even our relationship to God weakens in the way that if there’s something wrong happens to our life. Even couples weaken their relationship if misunderstanding occurred.
In an organization, there is a hierarchy wherein positions of job and chain of command are in order from the top to the bottom of the positions. Top management is the one superior in managing and making the company stable and competitive to industry. At the bottom positions, these are the people who work for the company. My point is everyone in the organization link together. Top management commands their workers to work better for the company. But why in this particular thesis mentioned the word “subvert” if there is a link together? I think it depends on a particular worker if he/she is comfortable with the company or the people working around him/her. If he/she really committed to the company and loyal to his/her work, he/she is not subverting position. As long as that person remains in the industry, that person continues to be linked in industry. They will not lose link to the organization and desire to stay as part of organizational hierarchy. In relating to market, globally we are all linked together that’s why market existed. As a customer, we buy product or services to the company providing it. The company will get it resources to other company. If it is manpower, they can hire people who has a skill and because of that, we are linked together and continue to seek development in the world.
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8. - In both internet worked markets and among intranet worked employees, people are speaking to each other in a powerful new way.
When we say internet, it is in public which means everyone can access and use it. Internet, connecting to the book review in Chapter 1 of Cluetrain Manifesto, the main topic is how internet begins to exist in this world. It is also stated there that internet can use by public unlimitedly and enable human to succeed or do well in life. Intranet, according to dictionary, (Microsoft Encarta Dictionaries) is defined as computers within the organization. This means that it can be only use privately within the organization.
Because internet can be access publicly, internet now used in the market commonly to converse to other humans and keep updated on what is happening to market industry. People work, converse and interact in a large scale of people just to get the information they needed. However, it is the same with intranet within the organization. People within organization keep on conversing what are happening to their company. Employees keep track and updated what is the position of the company in the industry. Employees will keep conversing to the people to enrich their information and converse that information whether it is important or not to other people. That is the main way how to reveal the fact or reveal fiction what are the true and false about the story. Conversing as we said, it is the most powerful way of giving information to others. Internet is for market, while intranet is for those who are in organizations. They have different ideas or meaning but these two ideas however linked to each other. These two has a common feature, to speak or converse in a powerful way.
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9. - These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
This thesis explains how networked conversations are powerful globally and specifically in an organization. As I said, conversation is powerful act wherein the human speaks up his/her mind and express what does he/she need to tell to a person. Since the title is “networked conversation”, it is obviously a network or people grouped together, and had conversations to the people or another group they want to converse with. These networked conversations can be human to human talk or by the use of technology like internet. With this, we are enabled to share information. Because of the use if internet, human can now be socialized. For instance, we have social networking sites like friendster, facebook, multiply and other sites that can converse to other people, and be updated on what’s happening to them. Like in organization and because that person is part of it, he/she is social interaction with them. They can choose their desired co-workers which are comfortable to each other and socialize with them. You can now socialize within the organization. These technologies are the tools that help us to converse socialize with them. I believe that information is the power, without information, our life is senseless, more difficult, and basically don’t know the W’s and H questions. That’s why conversation enables us humans, as a powerful activity, to exchange information and emerging that information to create a good sense of information and can be used by other people to interact. When this conversation is merging, people can create a new story, new activity; strategize work and other development useful that they can give to organization.
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10. - As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
Basically, with the technology we had nowadays, I can say that markets are getting smarter, knowledgeable in collecting information and well organized. The technology like internet plays the vital and big role in the industry. Imagine without technology, and think the ancient time of market. Some countries ship their products just to sell it to another country. Basically it took lot of time and it’s too risky to ship their products. Another thing is the communication, since there is no communication device on that time and don’t know exactly what time the seller will arrive and no information who people will sell and what kinds of product they will sell. All they can do is to wait until the vendor arrives. This is the way of market in ancient times. The system is so slow, lack of information, no organized management. But as the time pass; in step by step procedure, people develop how this previous system much is easier and better. The new era came, and people successfully made the power of technology. Now, the industry specifically the market area is now better than previous system. Because of technology, people are networked together with the use of internet. Through conversation, people are updated with information on what’s new in the market and find solutions on how they can improve their respective market. Also because of this technology, market can now possibly achieve beyond limitations such as they can work smartly to have a competitive advantage to other company, enrich their information through conversations to develop marketing strategies.
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11. - People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.
With the power of internet, people can now attain connectivity to each other not only in within the market but also in other fields in industry. As this activity continues, conversation becomes wider, broader, and we people feed our mind through the power of information. That’s why information through the act of conversation becomes more meaningful and amazingly, we use this information to apply this in our life. In the market, they can easily figure out if they are better to other competitors. Through conversation, they will know the new changes of the competitors. For example, a store achieved low profit for the past few months; they figured it that there is another store offers big discount compared to their product. Because of the connectivity conversations of people, they figured out that because of their competitor near their place, they achieve low profit and they need to strategize more to earn profit. As you can see, that information is basically powerful to formulate ideas. Better information can change our lives. People exchange ideas, and once we communicate with them, we gain information. These are the support coming from other people who want to communicate to a particular person. In corporate world, all of this information were conversed by people surrounding them are the most vital part of company because these are there basis on how to make a strategize action to survive in industry. That’s why businessmen are longing to achieve goals. They must convince the corporate world through their skills. To have a value in industry, they need to have the values of information. Each information are vital and plays important role in industry.
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12. - There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
This particular thesis is absolutely correct. The truth will always come out no matter what it takes. God knows everything and only He can reveal the truth, it’s the power of justice. Keeping secrets can be an advantage or disadvantage. If a person tells a secret, that secret will be kept forever but if someone’s leaked that secret, it depends on the secret if that is an issue or not. One example of revealing the secret is in Chapter four of the book Cluetrain Manifesto: Markets are Conversations. The author of the book sited his experience as a marketing analyst. He told directly the company what the problems are experiencing by the company. In this act, obviously, he did not keep secrets. He tells immediately the problems. As a result, the company honored him for giving the truth problem. Basing on this example, it is better nowadays to eliminate secrets especially in the industry. Secrets can lead to a big problem. Continuing the example, if he did not tell the problem immediately to the company, the company will continue to be making secret. Yes, it’s true that the networked market knows all about the secrets of the company, whether it’s good or bad. There is the big world out there and people use internet as there source. That’s the power of it and no people can stop the flow of information. It’s one way of competing. If one company reveals the secret of another company, whether it’s good or bad, that company will surely make issue to it and make noise as much as possible.
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13. - What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.
In my opinion, yes, I agree that the market is also happening to the employees. It is simply because the employee includes the top management, controls the company. The employees are the one who keeps the company operations on going. The so called “The Company” are basically consists of people with a hierarchy of positions and the word Company basically means the state of being with other people. This means that as a group consists of human, must work together to achieve goals particularly the goals of the company. The employees’ workforce can affect and reflect to the results being outputted by the company to the public. What happens to market will also happen to employee. Like I said before, the works of the employees will reflect to company’s performance. For instance, the marketing department of a particular company got a low performance basing on the evaluation. The problems are the company’s employees. They are not consistent, not efficient to their respective works based on observation, and as a result, they got low performance and the company achieves low sales. The point is, if one department is not doing well, other departments are also affected. In my own understanding, the metaphysical construct can explain in triangle form. The market is at the left side base, the employees are in the right side base and the top most is what we call “The Company”. The two entities below the triangle are consisting of the company above the triangle. The lines represent that all of it connected to each other. If lines are broken, then the result is not good. This explains the metaphysical construct because it is natural in the world of business.
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14. - Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, and literally inhuman.
In my understanding about this, I believe that corporations do not speak in the same voice. Simply because, they are corporation, and they consist of many individuals that have different perspectives of ideas. Even in networked conversations, corporations are not considered as one entity. Corporations can not speak up their mind because it’s very much complicated to collect the ideas of individuals and it’s impossible to make that collection of ideas as one and united. But the corporation is considered as a single entity representing all individuals. Corporation just only hear the conversations on what is happening in the market or industry today. Because corporations consist of individuals who are powerful, they can’t easily converse to other people. Just like the president, he/she will talk to the public only at one time and he/she will not entertain questions and answer. The president only speaks what he/she would like to speak. And the question and answer will be passing to executive or press secretaries. In analogy, the owners of corporations are just like the president. They talk for the whole company as a whole and say all important statement. Yes, the companies may sound hallow, and literally inhuman because they don’t know what to do. The company must in line with the corporate vision and mission to stay in the industry. Else if companies did not follow, it would be a great discrepancy of that company.
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15. In just a few more years, the current homogenize "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
As the time goes by, people change. No matter what happens, naturally people will change. Just like our everyday living. When internet came out, we change our day to day lives. How about in just a few more years? Yes, we will change of course, but these changes are little by little, just like what happened to the internet era. The question is what are these changes? As this thesis 15 stated that the homogenize voice of humans are standardized and this makes sense to other people. But again, these voices changes and sooner will be contrived or not genuine to hear by other people. The voice can be artificial. It is made by humans but, obviously the voices are not occurring naturally. This only means that it depends on human voice if the voice would be artificial. The words released by human voice physically are the voices or the words that we need to inform to other people. When we release our voice, we can not delete it. That’s the uniqueness of our voice. The human voice will definitely change but once the information knows by other people, we can not delete it and that’s the reality we can not change here on Earth. Because of people, companies formulate missions and vision statements to help people succeed in life. That’s why companies existed but these statements as said on this particular thesis can not assure the people if the company’s mission will continue. Maybe, the company’s mission may continue but it is not reliable for the eyes of the people or customers. The company should collect the ideas of the people so that they can improve their outputs. Companies are getting strength from the people which are true.
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16. Already, companies that speak in the language of the pitch, the dog-and-pony show, is no longer speaking to anyone.
The languages of pitch, the dog-and-pony show are the languages that cannot understand by people nowadays. I know that these languages are old style and if the company uses these types’ languages, it would be a waste of time for them to communicate and communicate without people listening. The important activity part in the business is the conversation, communication between the company and its customers. The company must really understand what’s on the customer’s mind because it’s the company’s duty to make the customer understand and satisfy them. The company will not stop advertising their products or services they offer. Everyday in our life, we can hear advertisements everywhere, and the thing is, we can not avoid it. Even we use the web, we can see many advertisements. But the big question is, will the people hear even single advertisement everywhere. If someone responds to the advertisements, the answer is yes. The company has now the opportunity to focus on that customer and give all the knowledge they have to convince the customer. One factor is communication between those two. And because markets are conversation, the customer’s mind will influence by other people who commented the products or services of the company. The company now will need to convince radically the customer no matter what it takes. They need to use languages which are new to customer. This is one of the strategies of the company that can make their market improve. The company must not base the language of older version instead; strategize a new way of language that can effectively communicate to the customer. That would make the company better output.
A Vertical Market Solutions for Retail Reader - 81 2nd term S.Y 2008-2009 By: Francis Guison
17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
Online markets are obviously different from television ads or other commercials can be seen here locally. When we say online market, it can be accessed by any people around the globe. This means that even people does not know the company’s product or services, he/she will able to know it through internet. They can view your products and services online. These give the feature of internet that this has no restriction in accessing it. As we said, internet is everywhere and anyone can be able to use it. Also it depends on the user on how to use it. If the company thinks that it’s all the same, this particular thesis proves that it’s not the same at all. The difference is, the features of online markets are massive and these online markets have a great impact to market industry. Anyone in the market can use online market. Only constraint is that it depends on the decision of the company if they want to acquire online market. If the company is not ready for this, then I can say that they are afraid of technological advances. The company can think that all of online markets and commercials in televisions are all the same. There’s a common point and that common point is to advertise, but the way or feature of advertising is different. That’s why they think these are all the same.
Online markets are serious because people and companies around the world can see your products or services. They can create issues about it and people can pass information all about it. The company should be serious in marketing but that seriousness must be appealing to public.
A Vertical Market Solutions for Retail Reader - 82 2nd term S.Y 2008-2009 By: Francis Guison
18. Companies that don't realize their markets are now networked person-toperson, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
Some of the big time companies are considered to realize and appreciate to use these power simply because this internet system has a great impact to their company and very useful in everyday transaction or activities between the customer and company. However, some small companies don’t know that these powerful internet systems. Maybe because they’re operations are manual and don’t have a capability of acquiring this internet system. But now, I think that these can now easily acquire by many small companies because of technology now are much economical. If some companies still don’t know the power of network to network activity, they will soon realize that these activities are the most effective way of doing well in the business. Physically, we use to talk to other people face to face and converse with them well, of course that is more authentic than using internet. I’m not saying that internet systems are useless. But it is the most helpful way of conversing to people in real time and we can converse many people as possible.
Because of these, people are getting smarter and better because they can acquire more information at the same time, using the internet. The company or top management can only hear what’s happening on their company, but the main source of all of these information came from there employees or workers through conversation. If the company wants to acquire a faster networked person to person conversation, they simply use the internet and that’s the answer. They must of course know how to use these in a proper and legitimate way of complying the rules of society. Once they don’t know how to use these powers, those companies don’t really understand networked person to person conversation. They are just losing their opportunity to be better company in the industry.
A Vertical Market Solutions for Retail Reader - 83 2nd term S.Y 2008-2009 By: Francis Guison
19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
Because of Cluetrain Manifesto: Thesis number 1 indicated that “Markets are conversation”, companies can be able now to communicate to their respective market directly, concisely, and accurately. Plus, with the power of our technology, internet enables users and companies to easily converse even you’re not in front of that person physically, another thing is that only human voice can only hear human voice authentically but of course it depends on that person personality if he/she wants to fool the one who is talking. With these achievements, because of internet, we have no reason to unable us to communicate directly to who we want to communicate with. Markets now directly communicate because we have information that we can control to pass or just keep it. Market can also communicate to other fields of business. This will help the market progress. Companies are organization and within it, lots of people talks directly and pass information which is much easier.
If companies cut all necessary connections within, or outside the company, the company has no capability to communicate with other people or in other market. All of those activity can unable the people to free up there mind. The markets are sensitive usually because of the given information within it. That’s why exchanging information can change the market massively and if that happens, even worst it is negative issue then; it would be the last chance of the market to remain in the industry. To avoid this, the companies especially the market must be keenly aware to all information gives by the workers and the company as a whole because, it can directly pass to another market.
A Vertical Market Solutions for Retail Reader - 84 2nd term S.Y 2008-2009 By: Francis Guison
20. Companies need to realize their markets are often laughing. At them.
Even companies are very serious in selling there products and rendering services, they are confident that all of these meets the expectation of the customer and the customer is satisfied on the output. Of course, not the entire customer meets the expectation because it depends on the personality and decision of the customer to critique what are the outputs of the company. Whether the companies like it or not, they should accept the critique of the customer. In order of course to improve the products and services produced by the company. They are confident and happy on what they produce to the customer however, the companies naturally not realizing on the outputs they produced. For example, a customer wants to apply a card on a bank. The clerk in banker are confident on what is he doing and thinks that services that he render for the customer are good at all. That employee is always promoted because of his hard work. The bank and the top management of the bank only think that this employee is better because his services are good. In the eyes of the customer, the customer only thinks that he is good in services but communication between him and the customer are not good because some of the questions of the customer / client did not answer clearly by the employee. In relating to this thesis, this example tells that the company just only thinks that they are better but they would realize that customer laughing at them. That’s why the feedback from the customer is important to have a better and improved customer relationship management (CRM).
A Vertical Market Solutions for Retail Reader - 85 2nd term S.Y 2008-2009 By: Francis Guison
21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
There are 2 types of company basing on how they strategize and how they run it, there are some serious companies just focusing to earn profit and they play seriously competing to the market. On the other hand, there are some companies that keep noisy and trying to get the public attention. One example of basing these two types is the form of advertising. When they advertise something, the point of advertisement is to get the attention of the public. When the public saw there commercial advertisements, it can be funny, because of some jokes presented, or otherwise, boring if that commercial is more on informative type. But of course this will depend on them whether they want to believe or not. It’s true that the company should have sense of humor. The company must be more appealing to the public by strategizing what are the things that the customer likes nowadays and it should be livelier as possible. The company needs not to be more serious, serious mode will greatly affect the company’s image to the public. Even the product they are advertising are from the adults, it should be at least attractive. For example, the Smart advertisements, I don’t exactly know the meaning of “me na me” and why they use that? All I know relating to that caption only owns the Smart Sim card, but that caption attracts me, and made my image for Smart Communications that they are lively doing business. That’s a great impact for the company’s image. The company must categorize there advertisements according to their target customers. In conclusion, if the company correctly got this strategy, this will surely attract the public especially in advertisements.
A Vertical Market Solutions for Retail Reader - 86 2nd term S.Y 2008-2009 By: Francis Guison
22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
Humor in the market nowadays is not exactly the true meaning of humor. According to the dictionary, Humor means it has funny qualities or things that would make the people laugh. Because markets are serious and vital for the company, companies need to strategize what kind of market they have. Companies basically can choose what market they like. For instance, the market of a particular company looks serious for the eyes of the people but the company currently changing their market to become humorous to people. Not only introducing their product for the people, but they introduce their product in a humorous way which can attract the eyes of the people. That is primarily the objective of advertising.
Yes, I agree that humor is a must for a company nowadays; it is because its primary objective is to entertain and attract people. More effectively, because of these humors, these can stuck to peoples mind. All of this strategy is advantage of the company. But, all of these have a different meaning. That humor should have a fruitful meaning for the public. More importantly, it has values, humility with full of respect, no spin talks, and genuinely has a point of view. We can say that the humor can affect people’s life. They have a perspective on that. They think that the humor of the company is funny, but the perspective point the company is different. The main point of the company is that they can entertain with these humor jokes and at the same time, informing their product or services are all good and there’s a guarantee of satisfaction.
A Vertical Market Solutions for Retail Reader - 87 2nd term S.Y 2008-2009 By: Francis Guison
23. Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.
For me, this so called “position” from the companies is pertaining to the rank in the society. When we say rank, according to dictionary, (Encarta) it is an official status of an organization. Since this particular thesis states that the companies are attempting to grab a position in the society as a whole, they are making a name to the society. The companies who are in the top rank in the society means that they are popular companies that give quality product or quality service within the society and this rank are affirmed by the people. This means that people has a power to control to rank or grade the company’s performance. Companies are excited to be in the position or specifically in high position in the society so that they can achieve lots of income. But, this eagerness of excitement are useless because as I said, people are the one who is grading the company’s performance and obviously company’s who are excited can’t do anything but to wait the reaction of the people about the company’s performance. As a company, of course they need a position in the society so that people can rely on products or services offered by the company. But of course it depends on the people how to grade the company’s performance and also it depends on how the companies strategize their performance to the people. That’s why they need to take a position. The second line of this particular thesis, it is stated that it should relate to something their market cares about. This explain that when a company acquiring for a position in the society, they need to strategize how to do this. One effective way of achieving this is their market. If they want to acquire the position in the society, then the company must prove the people that they deserve to be in the position. Their market should boost up to make difference in the eyes of the people.
A Vertical Market Solutions for Retail Reader - 88 2nd term S.Y 2008-2009 By: Francis Guison
24. Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.
In order to understand thesis number 24, I need to define and identify first the meaning of “Bombastic boasts” According to the dictionary, (Encarta) the word Bombastic means affected or pretentious. The word boasts means overemphasize possession or excessively announcing proud statements. Basing on this meanings / definitions, Companies are trying to have an importance effect for the people. They are very proud of what they are doing for the people and they only think that they are the only one who could provide best product or services for the people. Companies are proud to say that they are positioned to become the most preeminent provider of XYZ. This means that they think they are the most outstanding and superior in giving products and services for the customer. But company as a provider of products or services not realized the importance of their respective outputs. Yes, they are proud of saying all of these but they don’t know the importance why they say these words. When a company did this, they don’t constitute a position in the society. They have no rights to declare such words that affect the people. Although in reality people are affected but not that much because people are just only their, a powerful being who can lead the company’s goals and grade company’s performance in order for the company to have a position in the society. Company’s keeps promises but in my own opinion, I think that they don’t value it although some valued it but some don’t. Company’s need not to keep promises to the people but instead they must do their job as a company and a great contributor to the society. This will surely help the company to be in the position and the people will agree that these particular companies are in the correct position.
A Vertical Market Solutions for Retail Reader - 89 2nd term S.Y 2008-2009 By: Francis Guison
25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
Because markets are part of a company or organization, they are handled by top management positions which they manage the market. In analogy, literally when we say tower, it is a tall structure placed somewhere. In analogy to market, they are at the top of the tower handled by people who are the top management. In hierarchal structure, the top positions from an organization or company are the powerful people who handle the business. They can plan, organize, lead and control the business to have a good management strategy of course with the help of the workers; they will achieve their primary goals in the business. The top management person who leads the company or organization can not easily approach by any people or ordinary workers. That’s why they are very special. The top management people as I said from the previous reaction thesis, they are not talking to anyone or not talking immediately to the public. Instead, they are the one who will select to whom they want to talk and that conversation is considered to be in private. Because markets are handled by top management, they are the same power in the company even if the market is only a feature or department. In this thesis, it is said that the company or the people consist of the company, need to come down from their respective positions, not literally but they need only to listen from their people as a customer and understand what they feel. Spiritually speaking, It is just like people are praying to God so that God can answer their prayers. This particular thesis explains how to answer the prayers of the people in relating to business. Companies need to go down to the people and hope to create relationship with them. Simply because people are not interested with these companies, but the companies need them to stay and succeed in the business.
A Vertical Market Solutions for Retail Reader - 90 2nd term S.Y 2008-2009 By: Francis Guison
26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.
When we say relation, it is basically the connection between two things or connection between human. The word public is a generalized people within the community. Public rules their respective territory and has a rights as a human. When we combine the two words, basically the public has a relation to a particular institution. But the 26 Thesis shows and proves that the Public Relations does not relate to any public. According to the book I research from the net entitled Lean Software Strategies, they use the line of Public Relation does not relate to the public. In my own understanding, this means that public relation is a function created by the company or organization to relate with the public. On the other hand, public per se has a serious discussion about the products or any output of the company. Public can make issue out of it and because these are public, the communication or conversation across the public are very sensitive especially when they talk about a particular company.
That is also why companies are deeply afraid of their markets. In reality, companies own their market. They operate it as good as possible because markets are sensitive to the public. But the thing is, because people or public are sensitive, companies deeply fear their customer. Even the company creates a Public Relations Department; surely it would hard for them to communicate to the public. Since companies are separated from public, companies can’t do anything but to wait until the public will react. Companies can’t do anything but to follow what are the desires of the public. I think it is the most effective way on how to communicate to the public.
A Vertical Market Solutions for Retail Reader - 91 2nd term S.Y 2008-2009 By: Francis Guison
27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
All of these language characteristics are truly negative to hear. These unenthusiastic languages make people not optimistic at all. This will ensure discouragement specifically to the market itself. If the language is distant, obviously we can not hear what the language is. And also because, we can’t understand clearly what the message is. We can not attract people if the language we spoke is uninviting. Surely, people will not listen to you if even you are too lazy to spoke up. The most dangerous language is arrogance. If the speaker is too proud for him or herself knowing all that he/she can do, and has a feeling that he/she is the most important person particularly in market, then surely, people will dislike the way he/she speaks. Because of full of pride, he/she will forget the moral as a part of the company. All of these reasons can literally make walls or can separate the market itself from the people. Market will stuck up because of these languages commented by people. If people throw all languages that are negative to the market, a person who throws those languages has a motive to discourage the market. As we said from thesis number 1, Markets are conversation, by speaking these given languages are very sensitive for the ears of the people. Since all of these are negative languages which is not good to hear, market will not succeed unless, people will throw positive languages about the market and fight for those negative languages throws by people.
A Vertical Market Solutions for Retail Reader - 92 2nd term S.Y 2008-2009 By: Francis Guison
28. Most marketing programs are based on the fear that the market might see what's really going on inside the company.
Since the number one enemies of the market are the people or public, companies markets or marketing programs greatly affected with them. All of these results for the fear of the company’s market. Generally, marketing is the most vital part of a particular company because in the marketing department, they strategize how the products or services serve to the final customer. As we said, all of the company’s processes are sensitive. The market itself does not really know what’s really happening inside the company operation but instead, the one who is controlling the market knows what the happenings inside the company are. The market is only a function that gives people a power to rule it. The analogy is like the people and law People created law to govern and enforce us what is right and wrong. As you can see, among those two comparisons, the most powerful is the law. The reality is the people will only follow it to avoid offenses. Just like the market as I said a while ago, Market created by people in an organization to have a function of earning profits. But that’s the limitation of market and people continue to control it. All of company’s marketing programs are dependent to one aspect. The company needs to know the basis why they continue to market. The people control it but the market is only an indicator of what market should be. It’s true that the people fear the market, because as I say, they are sensitive at all cost. The only key of resolving the fear of the market is that the market needs to converse to people so that the fear will not continue and they have a customer relationship management which is important for the business to succeed.
A Vertical Market Solutions for Retail Reader - 93 2nd term S.Y 2008-2009 By: Francis Guison
29. Elvis said it best: "We can't go on together with suspicious minds."
Honestly, I’m not a fan of Elvis Presley and so I don’t really know this song. Also, I don’t know how to relate this on the topic of marketing, retail, business and all those stuffs that we are studying. Since that I don’t know what this is, I’ll just understand the quotes. As I researched about this particular song in the net, it is sung by Elvis Presley. I’ll just base the business or marketing ideas to the quote and the chorus part of the song. The chorus part based on my research is this. “We can't go on together With suspicious minds And we can't build our dreams On suspicious minds”
In my own understanding, I’ll assume that “WE” are the people and the market. Obviously, they can’t be together at all times or place. This only means that people separated from market and market are separated from people. The word suspicious means that something is wrong with something and you suspect about it. “We can't go on together, with suspicious minds” if the market and people join together, both of them acquire with a suspicious mind and surely both of them are uncomfortable to each other. Market had a different perspective and this perspective or mission. All of these are for the people who want to acquire something from the market. On the other hand, market is just there to market and to market until people will recognize them. I can say that suspicious mind is a characteristic of being defenseless of people. With this characteristic, market needs to understand what are on the suspicious mind of the people.
A Vertical Market Solutions for Retail Reader - 94 2nd term S.Y 2008-2009 By: Francis Guison
30 . Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
In my own understanding, when the company had a great relationship to each other company, usually they are popular to people. People recognize them as a great contributor in the society. And also these company’s are willing to help people succeed in life. At the same time, company is helping another company to have a commitment to each other. In other words, they are alliance. Let us put this into an example, base on my understanding. The Unites States of America and the Republic of the Philippines, as we all know, we had a diplomatic relationship. The so called “Brand” here between these relationships is that we can export or exchange products with them, and both of this country agreed to a particular agreement. With these agreements, relationships are getting better and better up to the point that the “Brand” is well sophisticated. But all of these agreements might fall down due to misunderstanding and that’s why breakup of relationship is predictable and fast. We cannot avoid this scenario in a particular relationship.
But because of the power of technology through the internet, nowadays they can easily rebuild the broken relationship with instant speed and through the power of networking communications technology. It is also depends on how smart the market to strategize renewable relationship to other people and for other company.
A Vertical Market Solutions for Retail Reader - 95 2nd term S.Y 2008-2009 By: Francis Guison
31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsize initiative" taught us to ask the question: "Loyalty? What's that?"
This thesis proves that market is alive and awake 24/7 everyday around the globe. The market never stops interacting, conversing to the customer and believe me, they will do anything just for the sake for the customer’s wants and needs. They will never stop until they satisfy their customer. Basically, it’s their primary job and they must do it. It’s true that all of us now, with the power of technology, we are all networked together and connected as much as we can. And because of it, it’s true that markets can change suppliers immediately. Because of the network, markets can easily find another supplier which they can save more and has a quality of supplying products or offering services. The overnight means that the market itself secretly finds another supplier partner right away and this can change every now and then. The lunch means that the company can easily hire and fire employees that are publicize to the public. Although both of these activities have a disadvantage or advantage for the company, the big question is where is the loyalty? And what’s that?
The loyalty means that he/she is faithful on what are he/she doing for the company as well as he/she is devoted and proud being part of the company. But if the company will do it for the suppliers and employees, the question is where the loyalty is? Can you call it loyalty? In my own opinion, this is not loyalty. In loyalty, it is only temporary and natural for the workers to have it. But doing this to them controlled and ordered by the company is not a loyalty. The companies must have ideas to think what good things will happen for the company.
A Vertical Market Solutions for Retail Reader - 96 2nd term S.Y 2008-2009 By: Francis Guison
32. Smart markets will find suppliers who speak their own language.
Today, one key for survival is to be smart. With smart characteristics, a person can do lots of strategies intelligently and amazingly he/she has a potential to change life. In relating to market, and because people nowadays are smart, markets are also smart. Believe it or not, they can do lot of things that other markets can’t do but it is provided with a money of course. Because these markets are said to be smart, they can create or generate competitive advantages other than company. They acquire these strategies of competitive advantage so that they can expound their knowledge in marketing their products and also determine the wants and needs of the people.
This thesis talks about the so called “Smart Markets” who are very good in marketing products or services. They can easily strategize what they like for the betterment and advancement of the company. Since they are smart, they will surely find suppliers that are also smart and company will think that this supplier is at the level of the company’s smartness. But it is stated here that “Suppliers who speak their own language” it doesn’t mean that these suppliers have a different world but in my own understanding, suppliers need to change or be different to sell what they supply for the market. They have different function in the business and this is to supply what are the needs of the company. Suppliers don’t speak directly to the people but the market tells the suppliers identify the needs of the people and supplier will to its job to create a product and supply it to market. In this way, suppliers are getting smarter because they are separated directly to the people who are in need of their supplies.
A Vertical Market Solutions for Retail Reader - 97 2nd term S.Y 2008-2009 By: Francis Guison
33. Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.
When God created us, as I mentioned from the previous theses again, all of us here living on Earth are unique. We have different characteristics but the common point is that we are all human. Because we are unique and nothing in the world can change us, our human voice is cannot be the same with others. The way we speak has a big difference between human to human. But it all depends on the speaker if he/she will fool the one who is talking with. That person who is the receiver of the voice by the one who is talking with would not know if that person is lying or not.
This particular thesis tells how human voices are important to the industry of business. As we live here on Earth, it is our duty or responsibility to be honest to all people who we are dealing with. We must basically learn how to speak with authentic human voice with no bias or spin in our mind. And because markets are conversation again, all information should be real. In my own understanding in the parlor trick is that we Filipino’s tend to like the so called “Kwentong Barbero” which all of the story are not true and it’s hard to believe it. That’s why these stories can’t be pick up easily because it’s hard to believe. The people don’t know exactly what is the role of the market to speak up with them.
A Vertical Market Solutions for Retail Reader - 98 2nd term S.Y 2008-2009 By: Francis Guison
34. To speak with a human voice, companies must share the concerns of their communities.
I agree that companies must share the concerns of their community. Let us put this into an analogy, Companies as a government of a country and community as the people of the country. Since we are in a democratic state, people can express what their feelings for the nation are and people must speak up for the company. Companies nowadays keep secrets which are not correct but companies tend to keep secrets for the people and as a result people obviously don’t know this secret. The people of course don’t know if the companies are concern for them because as stated on this particular thesis, “Companies MUST share concerns to their communities” but some companies don’t share it. Instead companies keep it and people don’t really know if they care for them.
That’s why human voice again is important in this particular scenario and thesis. If we don’t include human voice here, words of the companies are kept forever and this is extremely difficult for them to get the public attention again. Companies need to be noisier as possible but this noise should not affect the people’s life. It must be average noise which can accommodate by public and pleasing to them.
A Vertical Market Solutions for Retail Reader - 99 2nd term S.Y 2008-2009 By: Francis Guison
35. But first, they must belong to a community.
In my own understanding about this thesis, generally people are not interested in the market. But psychologically, I can say that they are interested in the market if and only if they tend to like it as long as the product or services of the market can provide people wants and needs. People really don’t care about the market, indeed the market is only their just to provide peoples wants and need but people don’t care the internal function of the market in the society. As we all know, market makes noise in the community, but the reality is that people don’t tend to listen to all of the noise created by the companies. But companies continuously make noise for the people to hear their market. Companies also don’t care whatever or whoever will listen to their noise, the reality is that they are only doing their job to make noise, to introduce their market to the community.
That’s why company’s market must belong to a community whether they like it or not. Naturally, only the community or people only want the company’s market if they only need it. They must have a deal. Community deals with the market, and vice versa, Company’s market deals to people. That’s the key of it. Because Company’s market only targeting for a particular customers depending on what they offer, market should be focused on these demographic customer so that they have a great deal. Also, these companies should be into the community so that they will determine the wants and needs of the community and create a solution from it. As a market, just show you are concern with the community and the community will consider your market to be part of it.
A Vertical Market Solutions for Retail Reader - 100 2nd term S.Y 2008-2009 By: Francis Guison
36. Companies must ask themselves where their corporate cultures end.
Companies and the one who are in the company should know and understand why such company or corporate culture exists. Basically, the company defines what their cultures are and when defining this culture, all of these should comply and aligned with the company’s mission vision why do they need to follow this culture in general. They define this by basing to products and services they offer for the customer. In selling products, the sales representative should apply the company’s culture at all times while facing the customer. They need to pretend and proud that they are part of the company. Consider their physical appearance, attire, inside values, personality and other physical stuffs we can see from an employee. In services, their values should be match to what kind of service they are into.
Uniqueness of culture is one key on how the company can succeed. Because they are unique from other competitors, culture can be considered as one of the best practice within the organization and this serves as a competitive advantage of the company. They can say advantage if their culture are also suited for the customer. They must also know what tastes of the customers are. I’m sure that if they got the tastes of customer, these customers will go back to you and they will like and love your products / services. Culture is also a key for customer relationship management because applying the culture of the company is representing all employees. They should be passionate about their respective work and focus on it. Applying the culture is that when your customer satisfied in your business. That’s why the company should see the so called “end” of the culture because they can determine how this works.
A Vertical Market Solutions for Retail Reader - 101 2nd term S.Y 2008-2009 By: Francis Guison
37. If their cultures end before the community begins, they will have no market.
For me, this particular thesis is correct. My question popped up in my mind while reading that statement is how community will begin to converse or any other retailing activities, without the primary role of the company in the community, particularly the culture. Again, let us define the culture; it is a background lifestyle of a particular organization. The community means it’s the general public. When the culture and community combines, obviously the result: human has a value both internally and externally. What I mean is human has a capability to think what is right and wrong. Culture background must be standard because customer is looking for it and will critique on the culture you have. Also, the reason why is it standard because your primary goal is that you have to deal with them, by doing this, the customer must adapt easily this culture you have meaning that they must understand your culture. Yes, the culture is standard but the spirit is unique or special to other companies. Again, the market could possibly fail if they don’t have enough strategies to operate it specifically the culture. The companies must be keen and careful also with the role of culture. This gives spirit to them. This thesis tells companies to prioritize first which is which. They should prioritize first their customers identifying what they needs and wants, and second, apply your culture to them this must be more adaptable to them, and finally, you have now the market. Market is the final role. Companies must be careful to it.
A Vertical Market Solutions for Retail Reader - 102 2nd term S.Y 2008-2009 By: Francis Guison
Human communities are based on discourse—on human speech about
I strongly believe this particular thesis. At the first line, it is indicated that “Human Communities are based on discourse”. Basically this means that without human conversation, company will not know immediately recognize by the company because it is number one step in prioritizing them. Human communities are basically number one component of market. Even a small single business here on earth should have this belief. They companies need also to prioritize the conversation of people. All of these conversations are sensitive. Believe it or not, even a single word or phrase can change the whole company. In discourse, there are possibilities that people can’t understand conversation and this issue can cause a fight between them. The market has nothing to do with it because it is a fight between people and market is just to appreciate the people who want to protect them, and accept what other people tell them it maybe positive or negative. That’s why human communities are based on discourse because internal conversations between people are sensitive and the companies don’t know what they are talking about. All results of the company performance are basically based from people, their customers, and it is based on serious conversation among them.
A Vertical Market Solutions for Retail Reader - 103 2nd term S.Y 2008-2009 By: Francis Guison
39. The community of discourse is the market.
When we say discourse, according to dictionary, it is a serious conversation meaning that this kind of conversation is very special and something is important. That’s why this particular thesis telling to us that conversation of markets is important. Every single detail of conversation is very much important. This conversation plays a big role in the economy and at the same time, for the world. We need to be keen about this conversation because no one can understand the serious conversations of the market but only the human can understand it. We are very sensitive naturally, because for example, assuming that an individual is a market then there’s something weird happened to your life, people will keep asking on what happened to your life and seriously, they will not stop ask questions why such event happened to your life. In analogy for market, community will never stop asking questions why such weird thing happened for the market. When this happened, people will get curious about it and keep questioning to other people. As a result, the conversation becomes more serious. The mouth to mouth information heard by other people is expounded. Just like a virus. In analogy, virus is just like conversations that can be transfer to other people even if he/she is not affected to it, but it depends on how can viruses or conversation can affect this particular person. If he/she is involved in the conversation, and he/she still is quiet, I’m sure that because of some conversation of people, they can reveal the truth. We can say that market is composed of community, and these people creating a discourse conversation to market.
A Vertical Market Solutions for Retail Reader - 104 2nd term S.Y 2008-2009 By: Francis Guison
40. Companies that do not belong to a community of discourse will die.
Just like in the previous thesis, discourse is an important conversation which is very significant to the industry. It plays a big role in conversations aspects. Without discourse, the tendency of the company’s market will fail. Because it is sensitive to the business, company need to monitor this particular aspect and need to be in particular in identifying what conversations are made. To avoid problems, in my own understanding on this particular thesis, company must look first their customer. Customer is King/Queen means that companies don’t have a right to beat customer’s power. They need to be prioritized as much as possible. If companies don’t control them, of course they will die.
Companies must involve to community no matter what happens. They must be updated on what are the happenings to the community. In this way, they can determine the needs of the people. Even if the companies are not aligned to the needs of community, the company must help no matter what happens. If the company is a food business, then the company should give free foods near them or otherwise, if the company can’t offer something to their products, then at least they must help people in the community, determining what they need and want. The point is, people will have a good positive image about the company. When people converse about your company in a positive way, all words are positive, then, It is a big opportunity for the company to acquire customer’s trust and the conversation between people to your company is a positive success and no negative discourse.
A Vertical Market Solutions for Retail Reader - 105 2nd term S.Y 2008-2009 By: Francis Guison
41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
All companies need a protection. Some of them, they have a special maximum security just for the storage of particular data, maybe it’s financial data, records of accounting and all those stuffs that are confidential and limited for those people part in the organization who knows the data. That’s why they build security feature to protect all of these data. But why do they call it the religion of security? For me, spiritually speaking, for me, religion is a belief to God. Believe and trust, and sacrifice ourselves to Him because He created us. On the other hand, in analogy with data securities, company creates a data that is composed of confidential values inside of it. And therefore, they should believe this data no matter what happens. The difference is that people who believe in God are alive and it’s up to people whether believe or not believe God. The data, which are created by the company, is non living thing but the thing is, it is powerful and nothing beat it. It is just like a supreme law in a government. This thesis also indicated that companies are protecting less against competitors than against their own market and workforce. In my own understanding, companies or some companies, tend to focus more on their own market and workforce. I can say that if they focus more on competitors, I think nothing will happen because the possible question is what are advantages or benefits we can get from competitors? Can the competitors data can be save to the companies data? Maybe, the data of products or services and the benchmarking data they can get from the competitors and the like. But nothing else follows, has a less benefits. If they are more focus on workforce and market, they will be successful. They have all the data and these data are created by them. Another thing is, they can save these data and secure it. It is a powerful data made by them focusing on marketing and workforce strategies.
A Vertical Market Solutions for Retail Reader - 106 2nd term S.Y 2008-2009 By: Francis Guison
42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
Again, because people are in networked markets and they are dedicated and passionate about it, they continue to converse and converse to acquire information within and outside the company. As they work, they continue to converse even if it’s not related to the work or related to work. People within an organization, talk or converse directly to whom they want to talk and say directly what they want for that person. It is easier now to say what they would like to say because they are inside the company, and physically they can talk face to face, directly to each other. Even they are passionate about their conversations within the organization, they should follow rules and regulations at first glance came from the company. They need to know this even they are new in the company. When we say inside the company, it is within the company and because it is networked markets, lots of transaction happening inside of it and the number one instance is the conversation. People can not possibly talk about these stuffs like talking about rules and regulations, orders of boardroom, directives of the company, and bottom line activities. Yes, because they are inside and included.
A Vertical Market Solutions for Retail Reader - 107 2nd term S.Y 2008-2009 By: Francis Guison
43. Such conversations are taking place today on corporate intranets But only when the conditions are right.
I agree with this thesis. It’s true that conversations are making name in the market, it’s actually a natural activity or primary tasks between people who are in the market. They keep on conversing until they get what they want. In terms of time, Organizations can’t really say the right time, right condition for an intranet. Organizations really don’t know the right time identifying when to put an intranet as well as the right condition of having it. What is happening is that they tend to look at first the flow of conversation in a physical way wherein people talk one on one. It is the conventional activity between people conversing and that’s the way companies like it especially for those starting companies not yet implemented the IT feature. This thesis proves that not all companies need not to implement an intranet within their organization. Number one problem of the companies who are longing to acquire this technology is the cost and adaptability of the people. It really depends on the company’s condition and depends on how bigger intranet for them. The bigger intranet, they will spend more money. Plus the companies need to train people those who are unskilled people don’t know how to use computers and that’s adaptability problem. As a primary activity in the market, conversation is the key for all of that. We see the importance of it even with or without the intranet. That’s why I believe that intranet is important depending on what are the capabilities of the company to implement this feature and this thesis states that it is only when the condition is right. Now, if you’re company has a capability of implementing this, it is recommended that they use intranet to access all information, access all networks within an organization.
A Vertical Market Solutions for Retail Reader - 108 2nd term S.Y 2008-2009 By: Francis Guison
44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.
One of the company’s big problems in improving the business is the cost and adaptability to implement a particular automated system. One example of this is implementing intranet. As we all know, intranet is use within the organization. That means, only people within that organization can access the intranet. Let’s assume that a particular company has this system, to monitor and keep inform the people within it. Since that particular company implemented now the system, they acquire now information and anybody within the organization can access it. One instance of accessing an intranet is the Human Resource System and Policies. Basically, HR system is a function that records and manages all the data and information on an employee. At this case, company provided all information that can be access by people but there’s a problem. People are not using it or people just ignore it. For some people, they find it very useful maybe because they know how to use it. But I can say that there’s a problem if the company just implemented the system and people who are unskilled to use computers don’t know how to use the system. They cannot access even their own information. It gives now a reason for them not to use intranets. The worst case is that people keep ignoring the system even if that system is already existed. I think the best solution for this problem is that the company should inform and teach their people how to use this system. Especially for those starting companies that uses a manual system. Knowledge must exceed to use it formally.
A Vertical Market Solutions for Retail Reader - 109 2nd term S.Y 2008-2009 By: Francis Guison
45. Intranets naturally tend to route around boredom. The best are built bottomup by engaged individuals cooperating to construct something far more valuable: an intranet worked corporate conversation.
The primary role of intranet is to connect people within an organization. Everybody in an organization with company enabled intranet knows that. I can say this thesis is again true. Naturally, people can easily get uninterested when they don’t use any device to converse. That would be boring of course. The most boring part is that conversing to people physically and you as a listener tend to do nothing but to agree with peoples opinion, well, it depends on the topic if you’re interested or not. But now, intranet routed the conventional way of conversing. That’s why they invented intranet. Amazingly, it blows peoples mind.
When conversation happens, basically, people tend to know what’s up on the industry. They must feed their mind to acquire information and pass it to others. The news is one of the most important topics of conversation. But what if, the news is just a rumor spreading across the organization. Will the people trust it? Of course not! It’s just only a rumor and we don’t know if that is a reliable story. Because people are cooperating to each other, the tendency is that the people are busy knowing what is true, what is right and what is wrong. They will do anything just to reveal the truth. And with this, it shows a union between people. They cooperate as much as possible to be successful in identifying the truth, also cooperate to finish a job. Since people are longing and achieving for it, they created intranet for conversation. Again as I said, this would be the most effective, fastest, and cheapest way of conversing people. But again, it depends on the company if they want to adapt it. Intranets make the people in union, as one, collaborating to each other.
A Vertical Market Solutions for Retail Reader - 110 2nd term S.Y 2008-2009 By: Francis Guison
46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.
As we all know, when we heard the word “healthy”, it sounds impressive, energetic, and all other words related to that word. I will connect these related words to a so called “healthy intranet”. Again, we define intranet as a connection within an organization that enable people to access information, update about the company, conversing people to people and etc. The good thing about intranet is that it organizes all information revealed within an organization. Literally, it means that all people within organization can acquire information now, in an organized way. Because of present technology that we have now, I can say that intranet is improved. Because Web 2.0 now existed and can be use by people, developers, and other entities that are into the web, intranets are also enhanced.
Amazingly, intranet surpasses the activity or agenda of any union. Union is an act of joining together and just like intranet, people are connected, linked, and networked together. That’s the similarity of those two. But the thing is, the expectations of people exceeded. The capability of intranet I can say is much excellent than union. Yes, unions are also connected but it is in physical approach wherein people within an organization meets up physically and in real-time. They can converse each other and know immediately the reaction of person to whom you are talking to. It’s the advantage of it. On the other hand, in intranet, you can converse and collaborate with them in digital way. You can not immediately see the reaction of people. But the advantage of intranet is that you can connect to other network and this is called the extranet. With these technologies, it is now possible to connect also in real time. This makes a healthy organization. A healthy intranet makes organization more organize.
A Vertical Market Solutions for Retail Reader - 111 2nd term S.Y 2008-2009 By: Francis Guison
47. While this scares companies witless, they also depend heavily on open intranets to generate and share critical knowledge. They need to resist the urge to "improve" or control these networked conversations.
Like in other thesis reaction papers I mentioned, Companies nowadays are more conservative, and sensitive particularly in giving out information for those who are part of organization. Number one enemy of the company is the people, companies nothing to do with it but to fight fairly. The big problem of company is the fear. They are fear to criticize or judge by the people, but again, the company nothing to do with it, but to accept the reality. Why is it stated here that a company describe as a witless. According to dictionary, witless means lack of intelligence, or lack of common sense. Obviously, that’s the reason why they fear people. The challenge is, the company should survive or surpass it. They have no escape for the people of course.
To fight all of these issues and stuffs, they will need a defense mechanism. That is the Intranet. They will use this technology to defend themselves to people. That’s why it is stated here that “they depend on heavily on open intranet”. This means that company’s are now depending on the power of what intranet can give to them. Because they defend themselves using intranet, data of the company are secured in this network. Like HR, Accounting, Financing, Sales, Marketing and all systems can be stored in intranet. In doing this activity, they need to have a resistance to improve the intranet. Protect it as much as possible because it is considered as one of the biggest asset of the company. Consider and treat intranet like a people, just like living thing. Company should care about it and I’m sure, in future, their will something good happen. Positive conversation in the market is one possibility.
A Vertical Market Solutions for Retail Reader - 112 2nd term S.Y 2008-2009 By: Francis Guison
When corporate intranets are not constrained by fear and legalistic rules,
the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace.
I can say that this statement again is true. As we all know, companies are constrained with everything. There are no perfect companies in this world. Like humans, all of them commits mistake. We can not blame anyone I can say because they are also human, organizations that includes people within it. Of course because they are constrained, there is a fear behind it. It’s natural for all companies. They have nothing to do but to deal with it. In terms of legalistic rules, companies govern and enforce all of what they have. This is one feature to erase the company’s fear within their people. But outside people, they can not control it. Again, the fear will go back to them.
Naturally when company talks to another company, they will talk comfortably as good as possible. They have to deal in one agenda or objective to gain in partnership and exceed in industry. But when company talks to external people or not part of their organization, some of them I’m sure that they are not ready to face them. Customers or External people are more powerful indeed than the companies. That’s why, when they talk to people, companies always encourage them to neutralize, their voice during conversation especially for their clients. The theme of conversation will go back to the so called “Conversation of networked marketplace.” Even if it is digital or physical, it’s just the same.
A Vertical Market Solutions for Retail Reader - 113 2nd term S.Y 2008-2009 By: Francis Guison
Org charts worked in an older economy where plans could be fully
understood from atop steep management pyramids and detailed work orders could be handed down from on high.
Before I answer this particular thesis, let us define first what is an organizational chart? According to dictionary of Encarta, it is a chart of management wherein it shows the hierarchal structure of people from top management level to the employees within an organization. As we see this hierarchal structure, there is a value of command between top management and employees. We can see who is powerful. We can see determine who are not doing their job and people within organization can forcefully fire that person if they have complaints. This thesis stated how org charts works in older economy, in my understanding, employees can identify what are the plans of the company by asking their respective boss and vice versa. Employees can understand it. In steep management, those who are in top management are confident sharply on their decision, and the employees must follow the decision of top management. It’s their primary job. Whether it’s right or wrong, it is an order. That’s why; an organizational chart makes the organization much stronger, better. The flows of works are quicker, faster. That’s the power of and use of organizational chart. Only people or top management can change it. Pyramids are considered as a powerful feature of organizational chart. Because of pyramids, the chart is much stronger, because they are connected and the tasks are divided. The results are detailed work orders. Within the pyramid, they can control their respective work whether it’s high or low. The quality of work is also considered.
A Vertical Market Solutions for Retail Reader - 114 2nd term S.Y 2008-2009 By: Francis Guison
50. Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
Let us define first an organizational chart. According to dictionary (Encarta), it is a chart that shows management structure of an organization. Of course, it is hyperlinked and when we say hyperlinked, one entity is linked to another entity. This hyperlinked connection shows that within the organization, there is an existing team or departments that collaborate to achieve goal. But, it stated in this thesis that organizational chart is just a hyperlinked, NOT hierarchical. Yes, because hyperlinked means that the organizational chart really exists. How about hierarchical? It is basically arranged in rank order. This means that the top position is the most powerful within that team. But it doesn’t mean that he/she can fully control the organization. Of course, people within that organizational chart including the employees, staffs, and other person is much powerful than the one who is on the top position. One example of this scenario is the case of Former President Joseph Estrada. If we can recall, people of the Philippines forced him to go down in the position of Presidency. As a result, former president leaved the position. As we can see, the people are so much powerful. In relating to organization, it’s the same. The difference is that, the said scenario is in public while organization issue is only within, it’s private. So, since it’s not hierarchical, those people who are part of org chart have no right to disrespect his/her co-workers. Even your co-employee is the same level of your position, or under your position, in an organizational structure, I can say that Respect is the key of success. Respect is very important in human life. The organization must be patient all about the issues within an organization.
A Vertical Market Solutions for Retail Reader - 115 2nd term S.Y 2008-2009 By: Francis Guison
Command-and-control management styles both derive from and reinforce
bureaucracy, power tripping and an overall culture of paranoia.
In my opinion, I can say that command and control management is one of the important management strategy must have in an organization. Imagine without these strategies, the organization is not organized, no direct goal especially their respective goals they want to achieve in the industry. No command chain within employees and if this scenario happens, the tendency is there is no control management within that organization. I can say that Organizations are complicated. It is complicated, in the way that the core employees don’t focus how to manage command and control their organization. The worst case is, if those who are in top position don’t cooperate with their co-employees.
This particular thesis proves that command and control management styles are the key to strengthen organization. Strengthen this kind of performance also means strengthening the name of an organization. The more popular the organization is, more people will trust it. That particular organization gives the best quality performance because they already experienced and developed the performance of such a good command and control practice. When an organization achieved this performance, of course they will gain power and because they gain power, they will be special for the eyes of people. We are talking here about reputation. Because they gain all of these, more people like to rely on that organization. They are special in that bureaucracy. That means in overall performance, that organization is leading. Organization that will compete for them will have fear. But, this is the reason why these competing organizations give them motivation to defeat the defending organization. They should have courage to do it. With this, they can compete and overcome that organization.
A Vertical Market Solutions for Retail Reader - 116 2nd term S.Y 2008-2009 By: Francis Guison
52. Paranoia kills conversation. That's its point. But lack of open conversation kills companies.
If we heard the word paranoia, it is hard to understand what this particular word is. Even me cannot define it in own words. Let us define first what paranoia is. According to dictionary (Encarta), it defined as extreme and unreasonable suspicion of other people and other people motives. Now we defined it, let us relate this word to conversation, in my own understanding, of course, people tend to keep throwing negative words in companies and with this negative words, companies reputation declines in the eyes of the public. Public or their customer will believe on this particular issue even if they are not related to the issue. Media is the one responsible keeping this issue on the public because as we all know, media primarily keeps the connection of the public to those who are in industry. A company has nothing to do with this but to wait until the truth comes out. For example, just like the issue in Meralco and ZTE Contract deal, let’s not talk about the main issue, but the thing is, until now, people keep asking question and think what is the truth happening around here. Conversations about this issue will pop-up anywhere especially for those who are concerned with this contract. But as we can see, Meralco calms down. They tell the truth but it will depend on the public to investigate and decide what will be their judgement about this issue. Meralco keeps quiet until the truth will come out. On the other hand, it is stated here that lack of open conversation kills companies. In my own understanding, it is true. Company will be killed if they don’t have conversation. If companies think that they have no issue about them, they should think first what is happening overall in the company. If there are no issues, it’s good of course, but people will have second thought about that company. The conversation must be in average so that the connection between the company and people will be stable.
A Vertical Market Solutions for Retail Reader - 117 2nd term S.Y 2008-2009 By: Francis Guison
53. There are two conversations going on. One inside the company. One with the market.
This particular thesis is obviously true. Companies should divide their conversation, within the company, and conversation in the market. Let us discuss first the conversation in the company per se. In my own understanding, conversation is one of the big assets of a company. People will keep relying on this activity. Especially employees within the company, believe me, conversations will never end. If there are issues within an organization, conversation is the answer. Conversation will lead people to a particular answer. They will keep asking questions until they will arrive to a particular answer. That’s basically what happens to a conversation within the company. On the other hand, as we all know, and it’s the first thesis of Cluetrain Manifesto, the Markets are Conversation. People know this, even if they need not to explain in own words. The amazing thing about here is that it naturally happens. As the world revolving, people in the market keep this activity. In my own opinion, I can consider this as a sacred activity in the market. It’s the primary activity in the market wherever you are and whoever you are talking with. Even if you did not release any words comes from your mouth, it is also considered as a conversation. Action is part of conversation. Words of mouth is the main activity within a conversation but remember action is much better than words. Action is much effective than words because action is much louder than words. We can express what we mean through actions and with this, it also give meaning to markets are conversation. In conclusion, those two activities really help improve the act of conversation. This will improve the conversation within the company and conversation activities between the company and the customer.
A Vertical Market Solutions for Retail Reader - 118 2nd term S.Y 2008-2009 By: Francis Guison
54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.
This particular thesis only means that lack of command and control will make conversations obsolete. When we say the word “obsolete”, according to dictionary (Encarta), it means that it’s no longer used though some of it are still in use. In my own understanding, obsolete destroys a part of conversation. This will make conversation not reliable as is. If that is not reliable, then people will believe it but they don’t believe it that much because of command and control thing. As I said before, command and control are vital in an organization wherein people who are involved with it really do their job. Commanding people to do a particular task involve a conversation, as well as controlling people who are legit to do all the tasks also involve in a conversation. Why? Because they are people who are just doing their job in the company and conversations naturally occurs even with or without command or control for those who are in top management positions.
Yes, people can trace conversation, where it started, who started the issue and etc. and it will continue to pop-up on peoples mind. For example, a particular employee involved in an issue and all of the people talks about the issue believe that that employee is the one who is responsible for that issue. Of course, the tendency is that people will keep asking question why such thing happened. And the worst is, that employee did not know what the issue why they are conversing is. Let’s relate this issue to command and control, the boss of that employee forced him to do a hard task even if he is not in the position doing that work. The thing is, he is not capable of doing this work. Now conversation within the employees will really appear no matter what happens.
A Vertical Market Solutions for Retail Reader - 119 2nd term S.Y 2008-2009 By: Francis Guison
55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.
In my own understanding, this is true. Yes, obsolete notions of command and control are very poisonous especially within the organization. Conversations are not that good because the topic is negative. In relating to my example, that employee, who is not capable of doing his job will be an issue for those employee who are involved in an organization specifically for those in affected in his department. As a rule or policy in a company, it is not good that these notions should be expanse within an organization because the one who will be affected is the organization itself. These notions of command and control are negative for the emotion of the people. They will be discouraged if they heard this. As a result, broken of command and control occurs. It is stated here that command and control are met with hostility. In my own opinion, this means that people don’t like the policy of command and control within organization. Of course, this policy is positive and makes a healthy organization. But if people abuse the power of this particular notion, then we can say that this is a negative notion. People have no right to blame somebody about this poisonous notion but they should be sensitive about it. They must not abuse it. Instead, make this notion in a good way that people can understand these notions. Intranetworked and internetworked are the number that will be affecting this. Organization must be sensitive and take good care about this. That makes a healthy organization.
A Vertical Market Solutions for Retail Reader - 120 2nd term S.Y 2008-2009 By: Francis Guison
56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other's voices.
As we all know, again, human voices are authentic. As we all know and our belief, God created us with his own image and likeness. Because we are created in unique way, this proves that human can recognize each other’s voices. But people in this world are so many and it is hard to understand and recognize who we are talking with. Literally, people can fool you because he/she literally uses or literally copied the voice of that person who you want to talk with. It’s the disadvantage of mobile phone or any other communication device. That’s why; it is much better if we talk or converse to those people you want to talk with in a physical way. That means, we should talk to them face to face, in real time so that both of you will fully understand what is your conversation. Because we already defined the advantages and disadvantages of recognizing human voice, I can say that these two conversations, intranetworked knowledge and intranetworked markets, plays significant role in a company. Basically all of these play significant roles. This thesis proves that these two types of conversations are connected or linked to each other. As stated here, these two are the conversation wants to talk to each other. In my own understanding, of course company will need this type of conversation, both in market and within the company. They are the same because, it is naturally a language. It is a language that people can only understand. Even if the languages are different because of culture or nationality, it is still a language we need to understand. The exception is that if both language used and did not understand by the person who they are conversing with, then it is considered that they don’t understand each other. But the thing is, even if they don’t understand each other, they have only one meaning. Even if you have a translator, your conversation issue only arrives in one meaning. That makes the language speaking in the same language. Of course, within the company and market are linked. The language is universal.
A Vertical Market Solutions for Retail Reader - 121 2nd term S.Y 2008-2009 By: Francis Guison
57. Smart companies will get out of the way and help the inevitable to happen sooner.
Those Smart companies are considered to be intelligent. Therefore, they have lot of courage to take all challenges they have. I can say that the number one challenge that they will be experiencing are their customers. These two entities are interacting every now and then. The customers will be stay connected if they are fully satisfied with the company’s products or services offered. With this, there will be more challenges for the companies. The number one feature they should have is the knowledge. Without knowledge, companies are not considered to be smart. To survive in industry, knowledge is the key to survive. Companies are considered to be smart if the people within that company are also smart. They will gain lots of reputation and plus points to the public if they know how to handle the company properly. As they take challenges and they use their knowledge to fight, they will do what they can to “get out of the way”. In my own understanding, “get out of the way” is an act which the company goes beyond the limit. It is like getting out of the track and does something that is extraordinary. But as they get off the track, they still follow the previous track and go beyond it. The “help inevitable” according to dictionary, inevitable means to predict something that will definitely occur. That means that all of the challenges of the company are expected by them to be predictable or unavoidable and this will happen as soon as possible. Therefore, companies should be ready for all challenges. They must do quality tasks for their customer to achieve more customer satisfaction.
A Vertical Market Solutions for Retail Reader - 122 2nd term S.Y 2008-2009 By: Francis Guison
58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.
I agree with this particular thesis. Willingness is one key to a success. Basically, the willingness is a courage that every company should have. It is the courage to face their customer, and willingness to succeed in industry. When a company combines these two features, effectively, they can acquire success. But what if the company’s willingness is getting out of the way? This will be a different story. I could say that if the company gets out of the willingness characteristic, then obviously they are out of the game. They are not willing to be in the industry and not willing to serve their customers. They will be dead. Also, if the customer sees that this particular company is not willing to stay, then that company is unwilling to live in industry. That’s the point of it. Basing it to IQ, these companies should measure first their IQ level in industry. I agree that IQ is one important feature or aspect that a company should have. Having IQ will know the status how far the company achieved for the people they are serving with. IQ also is one key to measure the quality that the company produced for the customer. As we all know, quality of products and services is the number one aspect to consider so that the customer will be satisfied. I can say that this is a competition. And as we all know, companies are competing to each other to give out the best for the people. The competition of IQ level is one of these features. If they continue to improve the power of IQ level, then the level of IQ will rise up and this will consider that particular company will be so called “Wised Up”
A Vertical Market Solutions for Retail Reader - 123 2nd term S.Y 2008-2009 By: Francis Guison
59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.
Honestly, there are some words here in this particular thesis that I don’t understand. First what are subliminally, quaint legal fictions, and what could possibly mean the word of “intersecting” in actively preventing these conversations. I don’t understand all of those. Meaning I can’t explain it without knowing those words. Of course, I need to explain this further. One by one and step by step. So, with the help of dictionary, hopefully I can understand each one of these. Let’s define first what subliminally is? According to dictionary, it means without awareness. Millions of people are connected online everyday as the world revolves. The companies tend to focus now on online network than focusing on the so called “quaint legal fictions” because this particular fiction is an old-fashioned way. We are now in 21 century and of course market will focus more on online transactions. But I think some companies will stick to conventional way of doing business. All of these are separated and it really now depends on the market to position themselves whether to support the online community or support old-fashioned way. And also, it is indicated here that all of these beliefs will prevent intersecting conversations. That means there is a possibility or tendency that conversations performances among markets are not that good. This will result having bad conversations or if it’s not bad, there could be a possibility of misunderstanding. Intersecting conversations will be complicated but it will depend for those who control conversations whether it is understandable or not.
A Vertical Market Solutions for Retail Reader - 124 2nd term S.Y 2008-2009 By: Francis Guison
60. This is suicidal. Markets want to talk to companies.
This is the number one risk that a company will overcome. Companies are nothing to do but to talk to other companies, particularly the market of other company. Again, this is another conversation made by market. I can say that this will never end as long as the market is alive and the companies can give lots of resources to generate more products or services. In business, the number one goal is to have a role in the society. Purpose that people can rely and depend on. And so, the responsibility of business or company should be applicable to people. Whatever type of business that the company’s have, they will keep and to their best just to achieve the companies objectives. Of course, all of these should align to the mission and vision of the company. As I said before, it’s too risky to talk to other companies market. This thesis states that it is suicidal. It’s hard to believe this, but this is the reality among markets. Me too, I can’t believe this statement probably because of the word suicidal. But for me, suicidal is just a risky. I will not take it literally. But I think the point of this particular thesis is that the conversation will never die as long as there is a market. Naturally, markets tend to converse to people and other involved entities. But the most risky about this is that they converse to their competitors and this makes the conversation suicidal. Market will commit humiliation if the one who talked to them is a very pride market. Of course, it is inappropriate for the eyes for the eyes of the people but the company’s market should accept it no matter what happens. They should have courage and regain strength to face the people. That’s why it is suicidal to talk to the other market.
A Vertical Market Solutions for Retail Reader - 125 2nd term S.Y 2008-2009 By: Francis Guison
61. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.
That’s the sad part in industry. Again, markets are conversations and markets are interconnected networks. People use technology like internet as a tool to communicate. Conversations particularly in market are very vital in industry. Markets conversations are considered as the most sensitive part in industry wherein people converse in a sensitive aspect. All people are sensitive to every conversation they have and of course they will never stop until they get the point. The thing is, since the networked markets really want to talk and talk until they get the point. The sad part that I’m saying is that not all companies can be into a networked market specifically the hucksterism. According to dictionary, huckster is an aggressive salesperson or a retailer that deals with something and usually sells not good product. Because of some constraints, they cannot join the market. As a result, they are hidden behind a so called “smokescreen” that cover-up them to the real markets.
Yes, all of these actually happen. That’s the reality that they could not accept. But it will continue to be hidden, always hidden in the smokescreen. It is stated here that the language that rings in conversations are false. That’s usually happens. In my own opinion, it is false, in my own understanding, hucksterism will not trust by market because I think it is different from a normal people in the market. It is different I can say. It depends now on the market itself whether they want hucksterism to be part of a normal market or hucksterism will be outside forever covered by smokescreen. Let the market decide what their decision is.
A Vertical Market Solutions for Retail Reader - 126 2nd term S.Y 2008-2009 By: Francis Guison
62. Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
It’s true that these entities, the flacks and hucksters, are really hard to deal with. Also one disadvantage is that they don’t like to expose to people but instead, they are having conversation behind the corporate firewall. Just like they have own world but they have the same market. For me, I don’t know the reason why flacks and hucksters want to do this. Probably they are afraid in the real corporate world. Or they have a dark side of marketing. I can’t even prove that but that’s only my opinion and I base this in my own understanding. I’m not sure in short. In my own understanding, as we all know, Markets will try their best to generate useful information especially those information inside their organization, and this is where conversations will start. With all of this information, some of that contains aggressive marketing ideas. It may be positive or negative ideas. Public will hear positive ideas and they will have a reaction on it. On the other hand, if they hear negative ideas, they will not trust that particular company. Public will panic and of course it depends on the public whether to trust again that particular company. The point is, for those flacks and hucksters; they are exaggerated too much with their professions. They are confident that they can survive the market. With this confident, they are more attached in creating more marketing strategy. As a result, with the attitude of flacks and hucksters, they are continuing to do their respective jobs but all of these conversations are happening behind the corporate firewall, behind the eyes of the people.
A Vertical Market Solutions for Retail Reader - 127 2nd term S.Y 2008-2009 By: Francis Guison
63. De-cloaking, getting personal: We are those markets. We want to talk to you.
Honestly, I don’t know the meaning of “de-cloaking”. And unfortunately I haven’t heard of this word in my whole life. I’ve searched the dictionary, and no results were found. I’ll just base it to the next words. Getting personal, yes, the connection of the companies and the customers are getting personal. As the companies transact or interact to their customers, then it is considered that the companies are now part of the lives of their customer. This is the reason why companies are getting engaged to their customer. And this commitment is getting personal. I can say that the companies are the 2
friend of the
public. The public always rely to what companies can offer but of course it will depend on the public how to deal with companies. The companies are doing their best to attract their customers. One key to do this better is the market. The company should be specific how to relate to their customers and as I said, market or marketing is the key.
I agree that companies are the market. It is their job to provide product or services for the consumer. It will now depend on the public how to deal with it. These markets need conversations. They need to talk to their people. So I can say that without the activity of conversation, the connection to the customer and the companies are not mutual or shared. Therefore, in general, there is something missing in the activity and that is conversation. Markets want to talk to you. The market will never stop communicating to their customer as long as there is a market. Maybe for some people can’t understand this, but the market’s responsibility is to understand fully what are the needs of the customer? Do their job and they will be successful in industry.
A Vertical Market Solutions for Retail Reader - 128 2nd term S.Y 2008-2009 By: Francis Guison
64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chocka-block with eye candy but lacking any substance.
Basically, this thesis proves that the company should be exposed to people. No spin, no bias, just be direct to reality. They must face people in real, be who they are. Companies must face people with full courage. While facing the people, they should have characteristics that are positive in the eyes of people. A number 1 characteristic is the strength. With full of strength, they are ready to face the challenges of the people. I’m really sure that these challenges made by people are extraordinary. I mean, there’s no easy part in taking these challenge. Company must have strength to take all of these, fight for all challenges. That’s the only key to success. They must prioritize people. Ignoring them is a big effect to their name. Prioritize them and they will also prioritize you. It’s mutual understanding between the company and people and that’s natural.
That’s why; corporate information must be and can be access by people. All of these stuffs should be exposed to people, such as stated in this thesis, the plans and strategies, the company’s best thinking, your genuine knowledge. No secrets to be kept at all. It’s a negative effect if the companies keep secret. For example, one company keeps secret about their product. They will be launching this product in surprise. But the problem is, because it’s a surprise for the people, they can’t prepare all necessary equipments or stuffs just to promote their new product. The tendency is that people will not be interested in the companies’ strategy. The new product now is useless because people have no information about it. They are not sure if this particular product is reliable or not. Be a natural company and be who you are in the face of people. Even if you are experiencing difficulties, always have courage to face the people. The people give life to the company and the company offers their life for the convenient of people.
A Vertical Market Solutions for Retail Reader - 129 2nd term S.Y 2008-2009 By: Francis Guison
65. We're also the workers who make your companies go. We want to talk to customers directly in our own voices, not in platitudes written into a script.
This thesis is supported by the worker class. The workers run the company. They are the most essential people within the organization, the core in all activities in the company. They are the one who is responsible for all the tasks within the company. They are engaged and dedicated to work with their whole heart and soul. And only those who are in the top management of the organization will command these workers to work and work to achieve one goal. They must rely on the company’s objectives. In analogy, the brains are the top management that commands everything to the workers who are the hands that will do the tasks for the company. Therefore, all of these must be followed whether they like it or not.
But the company should also follow their employees whether they like it or not. For the company, I’m sure it’s hard to do this but this are the workers want. Once the company didn’t respond to any workers requests, the tendency is that workers are not motivated to dedicate his/her job to the company. I think he/she will do unnecessary act just to hear his/her voice by the company. That’s why company has this program for Human Resource Department. But it depends on the financial status of the company. Anyway, I think the benefit program for HR is a good program for all workers within the organization. They will motivate if they are benefited by the company. The company must think strategy for the HR so that workers will not discourage to do their respective tasks. On the second part of this thesis, let me relate this to acting. Acting is a performance with an emotion. Just like a normal play which is included scripts. Workers don’t like that. They want to feel the real. It should be direct to the point with direct voices and no scripts at all. This is the key how to successfully talk to the customer.
A Vertical Market Solutions for Retail Reader - 130 2nd term S.Y 2008-2009 By: Francis Guison
As markets, as workers, both of us are sick to death of getting our
information by remote control. Why do we need faceless annual reports and thirdhand market research studies to introduce us to each other?
Let us discuss this one by one. As we all know, markets are obviously consists of people. Markets are running through the mind of the people. We will take into consideration that both markets and workers or people are the same. Markets are people and also Markets are conversations. Within that industry, workers are working hard for the market. They will do anything just to improve the market specifically marketing strategies and marketing sales. As a result, they are sick to death just to get information. It is specified here in the thesis that these are faceless annual reports and seeking for thirdhand market research studies. Why should the workers risk their lives just to get this kind of information? It’s too risky of course. Well I guess, that’s their job and they must be dedicated to it. Again, because Markets are conversations, information is spreading within and outside organization. It’s also an advantage for those workers who are dying to seek particular information specifically what is stated here at this thesis. These are the “faceless” annual reports and marketing research. It’s too hard to find it because this information plays vital role in the company specifically in the market. But all thanks to technology. It’s just like a so called “remote control” that can be controlled anywhere. These tasks are now much easier to seek but it really depends I can say. Depending on the people how they pass the information. There’s a limit in technology. This information must be also secured because as I said before, it’s vital. It is the most important information to the company. Even these are important, the people or workers within that company should also know this.
A Vertical Market Solutions for Retail Reader - 131 2nd term S.Y 2008-2009 By: Francis Guison
67. As markets, as workers, we wonder why you're not listening. You seem to be speaking a different language.
Well I say, it really depends on us whether we want to listen or not. If you’re not dedicated to your job and not doing your job with your whole heart, then you are considered not listening. People in natural tend to do this kind of act. For example, students and the teacher. The teacher keeps explaining the discussion thoroughly with dedicated whole heart for his/her job. But the students tend not to listen. Maybe because they are not in the mood of listening or they don’t understand completely the lesson that’s why they are having a hard time to listen. This is like the market, In analogy, the students are the people and teacher let’s say a marketer whose job is to promote particularly products. The same will happen but it will depend on the people if they want to listen to the marketers.
Because the next thesis talks about the jargon language, the person who wants to talk for the people has a potential to speak jargon words. As a result, the listeners will be predicting that the speaker might be speaking a different language that is not understandable for them. It will also depend if they will tend to listen or not. As a speaker, it is your responsibility to speak in an understandable way that people can understand it. Well of course, jargon words will be useless but try not to keep always saying jargon words. They will not understand it for sure. We have different cultures but we are in one world. Language is not the reason why we don’t understand each other.
A Vertical Market Solutions for Retail Reader - 132 2nd term S.Y 2008-2009 By: Francis Guison
68. The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us?
Let us define first what is “Jargon”? It is part of the language. It is language that is specialized in a culture. It is the language that will not understand by other people with different culture. Meaningless language or so called “Unintelligible Language”. It is undeservedly great. It’s all useless because people can’t understand it except for those who know this particular jargon. As a worker, it is natural for us that we speak jargon words even in the corporate world. In the corporate world, this is a big no no for those in the organization. Even if it’s not verbal to corporate world, people tend to use this kind of word in the usual way. It’s the very informal language that you will here in the organization. It is everywhere. We can’t stop using jargon words. It’s part of our culture.
Yes, like I said before, it is undeservedly great. It is the most informal language in the world. But why we tend to use these languages again and again? Is this really meaningful? Well I can say, it’s partly meaningful, and partly not meaningful. Partly meaningful because with this language, we are able to express our selves, express our feelings in natural way. Also as stated in my previous reactions, be who you are, be yourself. And part of being yourself is to express what language you want to express. This is to convince people. However, it is also partly meaningless. While speaking in public, people don’t understand what you’re saying. It’s meaningless to hear what you are talking about. People are not interested with your feelings, but they are interested with the content of what are you saying. Overall, I can say that jargon words are part of you and not part of the organization. It’s meaningless but it’s useful for your personal interests.
A Vertical Market Solutions for Retail Reader - 133 2nd term S.Y 2008-2009 By: Francis Guison
Maybe you're impressing your investors. Maybe you're impressing Wall
Street. You're not impressing us.
Well I think it depends on that particular worker if they want to impress something. Obviously, they want to impress these kinds of organizations because they are popular in the world. Wall Street as we all know is the backbone of business around the globe. It is where people investing their assets to gain lots of money. When we heard this kind of businesses, they are world class. They can give high quality or almost perfect service for the people all around the world. And you as a worker will do anything just to impress these people within it. Wall Street here is not only Wall Street itself, but it is Wall Street in the other part in the world. We can’t deny that Wall Street is the center of business but the thing is that Wall Streets are around the world. The world’s most known business provider.
And you as a worker must impress these kind of organizations, as I stated above. You must do anything; strive hard to reach your goals. If you are determined to impress, then do it. Nothing will stop you because it is you, yourself doing this. You must have all the courage to take all of these challenges just to impress your investors. Yes, you impress your investors, you impress the worlds most known in business, the Wall Street or any other countries just like Wall Street but You do not impress us. This is true and always happening to the companies nowadays. Well, I can say is that being part of the company is a pleasure. Yes, the company will prioritize you but it will depend on you if you will impress them or not. You are part of it. With all your skills, impress them! Do not think that they are ordinary. Think them like a Wall Street. You will be successful.
A Vertical Market Solutions for Retail Reader - 134 2nd term S.Y 2008-2009 By: Francis Guison
70. If you don't impress us, your investors are going to take a bath. Don't they understand this? If they did, they wouldn't let you talk that way.
This is business! Of course, you must impress them. If you are really dedicated to your job, then I think it’s the best result of all your hardships and experienced challenges are to impress people particularly your investors. You must also consider impressing your colleagues with your great talent and responsibilities. While impressing to them, make sure that you are confident of what are you proposing. You must be knowledgeable in all kind of works. You must be straight to the point. Just be who you are, face the reality, face the people. No biases, no two minds. Face them natural as possible. Be who you are. By doing all of these tips, this will ensure that investors will NOT run away. Instead, they will be interested to invest to your company. One example of this is our President Gloria Macapagal Arroyo. She manages to impress investors to invest in our companies, and as a result, we have more jobs available and our economy grows. Well, it depends on the people how to trust our president. Anyway, let’s go back to the main topic. I agree that investors will run away if they are not interested to invest. “Going to bath” is an act where investors try to relax and forget the entire problem. The problem that is hard to forget.
I think this thesis proves that if investors are not interested, they will not listen. The tendency is that the person who is talking will keep talk and talk just like talking to the wall and nobody’s listening. You impress them but nothing’s happening. At the end, it will be their decision whether they want to invest or not. Investors are respectful. That’s why companies are prioritizing them. But what if the investors are respectful and they don’t respect the workers. It would be a different story. You, as an investor should have a right ethical way of living whether it is in natural world or in business world. Therefore, this proves that you must also respect the workers. Understand what they are saying, and they will also understand what you are saying. It’s mutual understanding that is a good value specifically in business.
A Vertical Market Solutions for Retail Reader - 135 2nd term S.Y 2008-2009 By: Francis Guison
71. Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere.
Companies are keeping focusing on marketing side because it’s the life of the company to sell our product and services to the people. They keep thinking always what is good for the people and all stuff that the marketing does. Everyday there are new ideas of strategy how they must strategize to attract more people. Their main goal is to focus what are the needs of the public. All stuffs like these keep the companies focus more on marketing side. The question is, are they willing to keep themselves dedicated to market side for the rest of their lives? It’s absurdity! Why not? Literally, people can dedicate their lives to their job? I’m pretty sure that at the end, these people will give up or just willing to finish the entire job for the sake of finishing it. I know, they are very tired focusing on ideas how can the market survive. But the company itself will not give up. They need to stay in the industry as long as possible. Achieve more goals for them.
“We don’t recognize ourselves in your projections” This means that people in other company or organization tend to don’t understand other project. They will not listen to that of course because that person belongs to other company. Another understanding to this is that because it’s for the sake that you are in a company working together with your co-workers. But apparently, they don’t listen to you internally. They just listen to you because it’s for the sake of just listening and maybe you are in a high position than them. When it’s outside the company, it would be a different story. Yes, they don’t recognize your own projection but it all depends on you whether you want to believe them. It’s more on political side I can say.
A Vertical Market Solutions for Retail Reader - 136 2nd term S.Y 2008-2009 By: Francis Guison
72. We like this new marketplace much better. In fact, we are creating it.
Because they created it, I’m really sure that the new marketplace for them is much better than any other marketplace they have. It’s just like the personalization of something that the people interest with. As we all know, market is one of the most important and plays a vital role in a company. Because they create all of these stuffs, the people within it find their market place much better. It’s the most unique marketplace for them. People in other company or organization cannot assault their market. They have nothing to do because they created it with whole heart and soul. It’s just like that there is no other marketplace in the world. There is only one marketplace for them and that is their only owned marketplace.
This marketplace must be all right. With all legal aspect, with environment aspect, with all sociocultural aspect, with all technological and economical aspect, the people must agree with it. As long as the company provide the right things for the people. It’s a plus factor to the market place. Another plus factor to the people because they will rely on this particular company as much as they can. I just give an analogy instance to make this more real. If you are in your home, you are free to move, anytime, anywhere, you can move the things you like. Anything and all in your house are all yours. You buy them, created them. But if you are in other house, it would be a different story. You cannot move or even touch anything. That is like a marketplace.
A Vertical Market Solutions for Retail Reader - 137 2nd term S.Y 2008-2009 By: Francis Guison
73. You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!
Like I said before, it’s all the same with thesis number 72. “Anything and all in your house are all yours. You buy them, created them. But if you are in other house, it would be a different story. You cannot move or even touch anything and that’s simply because it’s not yours. This thesis proves that all of us have no right to enter another institution or company even if you are in a high position to your own company. For instance, we I am the owner of the company then suddenly there is a person who is very excellent and got a high position from other company. As an owner and I attain high position in the company, I would welcome this person to my company but, I will restrict that person within my premises. I will treat him/her like an ordinary person even if he/she is in a high position to other company. There’s nothing wrong with this. I mean, when human to human issues, as a human and as an authentic Christian, I would be extending my arms to that person. I will do my best to treat him/her with no bias at all.
It would be a different story if he/she abused my respect to him/her. If he/she does anything wrong to my company then I will decide what my consequences to him/her are. All I mean here is a sign of respect. I respect you, you respect me. That’s it! We have a good deal. You are part of my corporate world and I am considering to that I’m part of your corporate world.
A Vertical Market Solutions for Retail Reader - 138 2nd term S.Y 2008-2009 By: Francis Guison
74. We are immune to advertising. Just forget it.
Let us define first the meaning of “immune” is. According again to dictionary it is the resistant of something just to survive. Speaking of the companies, companies are obviously longing for survival. They need a lot of immune just to survive in industry. The patience of the company is one part of the immune. Like people, we have all immune system. This system will help us to resist in any kind of whether, or any other stuff that body could protect. Immune is the protection of our body how can we resist for any kind of activity. It’s a key of survival I can say because it all depends how we can resist to survive something.
In the corporate world, again, companies are focusing on marketing. Advertising is a form of marketing, therefore the company must have an enough power to resist and survive in industry. As I said before, companies are just like human. All features that we have on the body are all features that company also has. Again, I said that patience must resist. Company must have a long patience to advertise their product. Advertise and advertise just to get the attention of the public. They really need a long patience for this. They actually need forces just to keep surviving. Other companies will not talk to them but they tend to listen conversations among people. Therefore this company must appear strong to the eyes of the public especially for the rival company. They need to be strong no matter what happens.
A Vertical Market Solutions for Retail Reader - 139 2nd term S.Y 2008-2009 By: Francis Guison
75. If you want us to talk to you, tell us something. Make it something interesting for a change. One of the hardest parts of our lives is to advertise ourselves. Whatever you think with this, it’s the reality of the world. You have many competitors here on earth. The only thing that company look for you is the strength you have to handle a particular position. Those position maybe a hard job. You have more responsibility if you are in a high position. You need lots of patience and guts to overcome all responsibilities. Each task, we need to be patient. We should have a tolerance to make a particular task happen. It’s a good thing that web 2.0 like the website called LinkedIn really help professionals to hire in many popular companies. This will allow professionals to post their respective resume online so that many people can view your resume specifically those people in HR department of a particular company that recruits highly trained professionals. There is a recommendation feature too wherein you friends or colleagues can recommend you. It’s a life changing application isn’t it?
Going back to this topic, all of us have different ideas on how to strategize meaningfully a particular business. Of course it’s a hard task but businesses need to compete in industry. That’s why LinkedIn developed as a professional tool to search professionals who had a skill in this particular responsibility. “Make it something interesting for a change” Make a difference for the business to grow up. They need your ideas because you are well trained person and have a respected responsibility. It’s much better that you are also popular in that particular industry. Company’s need change. Change for them, change for the world.
A Vertical Market Solutions for Retail Reader - 140 2nd term S.Y 2008-2009 By: Francis Guison
76. We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to pay for. Got a minute?
Companies nowadays tend to seek more product or services that can really help the operation of the company per se. This thesis is more on alliance mark wherein a company will talk to other company listen to the ideas of that company and decide whether they want to accept the idea or not. Basically, when both company converse to each other, some deals of conversation might appear. The word “In exchange” will appear. One basic example is the alliances of the companies. Companies tend to have an alliance to other company. Basically, the smaller company needs to have a power in the industry. In order to have a power, they need the help of bigger companies. Once they both agreed to have an alliance, then they will help each other. They work together all ideas they have from that small company and the big company. And yes, they are willing to pay for that stuff just to have an idea. It is also a form of advertising to that small company. They will become popular because of this big company in the near future. All of us must have time to understand all stuffs we are encountering here in this world. At the same time, in the corporate world, we need to understand all conversation that is happening at present time. We should have enough time to understand every conversations of the company particularly the ideas. The ideas that they both created must be good for both of them. Better idea, better service, understand all of these stuffs. It’s a key for a good alliance.
A Vertical Market Solutions for Retail Reader - 141 2nd term S.Y 2008-2009 By: Francis Guison
77. You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe..
In the world today, all people are always busy. Even other creatures are busy. We can’t avoid all of these while we are all living in this world. We are all busy because we need to survive. As we all know, survival is the key of life. If you don’t do anything, your life would be meaningless. If that happens, you would keep asking everyday, what is the purpose why we continue to live here on earth? What are the reasons why we exist? Those questions are very hard to answer specially when asking ourselves. Even I, I always ask my question why we need to do all of these. If God really loves us, He should do anything just to make our lives easier. All of us living in this world would choose the comfort of life rather than a full torture of life. It’s meaningless of course! People try to answer this question, why we need to accept all the pain in life but on the later part, we just accept as is? That’s absurd! In any case, we will go back why we are too busy in “doing business”? Like I said before, we are all busy. Another thing is that you can’t avoid it anywhere you go here on earth. Even relaxing is considered to be a busy task. This thesis only proves that in corporate world, people tend to always keep busy. But the point is, people are getting busy just for the sake of doing something but the core of their work is nonsense at all! For us Filipinos, we are lazy type of people. We accept it because it’s the reality. But differ to that is that once we have a formal task, we tend to keep working on it until we got it. In the end, all of these tasks are depends on us whether we need to do it or not. That’s our mission here on earth after all.
A Vertical Market Solutions for Retail Reader - 142 2nd term S.Y 2008-2009 By: Francis Guison
78. You want us to pay? We want you to pay attention.
The world today is very much noisier. We can’t do anything with that because it’s people making never ending conversations every now and then. Yes, it’s never ending conversation simply because markets are conversations. I’m really sure that every now and then, there are lots of new conversations happening in corporate world. Even if it’s only in public market, new conversations pop ups. Even in the world of internet, there are no ending conversations. People like it in whatever way. It’s positive or negative; they don’t care as long as they find the truth behind the lies or simply finding the truth and stop the conversation. It’s natural for the people to speak up their mind. To give attention to the issue that they don’t even care, it’s for the sake of listening what is right or wrong. I want to tell this again because it’s conversations. In relating to this thesis, companies tend to hire another company or hire professional people to have a good idea on what they should make on business particularly thinking ideas of better business strategies. As I mentioned from my previous thesis, alliance is the key for this. As a small company and a new company in the industry, that company should pay attention to all guidelines of the big company they choose to have an alliance and vice versa. The big company will provide anything; they will pay all necessary stuffs just to give out the services or products of the small company. Both of them must have attentive senses to make them productive as possible. To have a good ideas for everything.
A Vertical Market Solutions for Retail Reader - 143 2nd term S.Y 2008-2009 By: Francis Guison
79. We want you to drop your trip, come out of your neurotic self-involvement, join the party.
Companies and some professionals are really busy what they do. Most of them, they have no time for themselves. No time to relax, no time to meet each other people and everything relaxing, they have no time. They are focusing to their job. They will do anything just to finish it as long as possible. Like us students, we are longing to relax. To finish all requirements, finish everything that is school related. Basically, it’s the most “bitter” experience in our whole life. Well, that’s my opinion. The most “bitter” trip in our lives because it’s all a pressure for us. We can’t blame anyone because it’s for our future. It’s for the good of us. It’s better for us. Now, what’s the connection? It says here that “We want you to drop your trip.” Looking in a corporate perspective, professionals are job hunters. They want a job that is fit for them and of course, with a higher salary. All of us are longing for that. That’s why we have knowledge. Now, my point is that we can’t leave our responsibilities alone. “We CAN’T drop our trip.” We are looking for a good job that is fit for us and then suddenly you quit because of some simple reasons? That’s absurd! We are here to do our responsibilities, as a human living here on earth. The people need us to make people’s life better. Yes, we can’t drop it. It’s very unethical if we drop our job or “trip” that can help many people lives. You are going to drop your job for the sake of yourself? That’s also unethical to the world! I can say you are the most useless person here on earth. You must know what is good for them. It will all depends on you if you drop your job or not. The conscience will tell you at the end.
A Vertical Market Solutions for Retail Reader - 144 2nd term S.Y 2008-2009 By: Francis Guison
80. Don't worry, you can still make money. That is, as long as it's not the only thing on your mind.
People nowadays are longing for money. We can’t remove it from the minds of people because it’s natural. “Money makes the world go along” We can’t move one place to another place without money. For some people, Money is their God. It’s the top lists of each people. You can’t blame them because it’s also the people who made money. Money is the exchange of everything in this world. It started a long time ago. We can’t really erase this tradition even you are in other culture. We are looking for a good job. Now, as a student, it is my responsibility to finish all of these school stuffs and move on to my future career. That’s my main goal in life. As I study and learning knowledge from school, it is also my responsibility to learn more than my major course. While I’m in school, I can gain lots of knowledge with the help of my professors. This learning that I will learn today is that I can apply this in future. My point is that I can still make money even if I am not focusing to my field. The other learning’s that I explored will help me to earn money in other way. I must have knowledge to overcome all of these because it is the challenge of life given to me. This thesis proves that people particularly in corporate world must not only just focus on a particular field that they are specializing. Although, they are good at it. But it’s better to have an experience to other field. They must learn now so that in future, you had an experience already.
A Vertical Market Solutions for Retail Reader - 145 2nd term S.Y 2008-2009 By: Francis Guison
Have you noticed that, in itself, money is kind of one-dimensional and
boring? What else can we talk about?
I know people nowadays are having fun earning money because they valued it from their hardships they made. Some, they foresee that money is only so called “one-dimensional” matter that revolves here on earth. Yes, we are longing, desire for it. Those so called “materialistic people” are having fun to waste money by buying too much unnecessary thing for them. Thus, this is where the money goes. This will be earned by the company who provided all of those stuffs. This make that money is really a one-dimensional perspective in our lives. The worst here is that money are abused by some people who are doing illegal stuffs. All of these will not disappear in the reality. This will continue and continue until people are satisfied. Well anyway, even if some rich people are satisfied with their high quality of life, they continue to become rich while the poor will continue to become poor. That’s the reality we can’t erase here on earth. People in the business world always talked about money. How can the business earn lots of money? When is the right time to have money? And etc etc. Well that’s business. It’s the competition of money to compete to other competitors. In my own opinion, I think businesses will not be bored about these stuffs. Even you ask ordinary people, they tend to answer that money is better for them than their lives. For some, I think those people who attained the high quality life here on earth found out that money is a very boring material now for them.
A Vertical Market Solutions for Retail Reader - 146 2nd term S.Y 2008-2009 By: Francis Guison
Your product broke. Why? We'd like to ask the guy who made it. Your
corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?
I can say that this thesis is very much interesting. That’s my main opinion and reaction to this particular thesis. Why? Simply because the main topic here is the issue of a particular product and the CEO of the company is number 1 victim by the customer. Why I say victim? It is because customers are the number one suspect in the industry. Obviously without them, the company can’t create product. Nothings wrong here. It’s just the reality. Companies have a very low chance to win among customers. Well, customer has all the rights to complain about that product after all. Companies have nothing to do but to accept all of that complaint. Customers can freely comment on what are the strategies of that company having. They can say whatever they like to say. It’s either positive or negative, they don’t care at all. Some customers are having fun with it. They just say negative words for that company but they didn’t avail product or services of that company. At the end, the company’s reputation to the public will be miserable.
Well that’s the reality and the company should accept it whether they like it or not. Accept it with their whole heart that customers are threatening to them. The key to avoid this problem is that the company should have a great faith for their customers. With all strength they have, they will continue to fight their reputation for the people. They must fight the fear and face that particular problem naturally as is. With this, it’s now equal relationship between company and the people.
A Vertical Market Solutions for Retail Reader - 147 2nd term S.Y 2008-2009 By: Francis Guison
83. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.
This only means that companies like to announce it to the world that we are the best among the rest. The reporter here signifies that he/she the announcer to the whole world that this particular company is gaining a lot of money in the business. For me, it’s very unethical that company would do that. Even if you don’t announce it to people, they don’t care about what are your achievements. The important is that you do your job as a company that is running in the industry.
Well, obviously, Wall Street is the most known business district in the world wherein businesses meets up, transacts and everything business activities are done here. One reporter here signifies that it represents as an official announcer that this company is very much active in doing business. It’s up to people whether they want to believe it or not. The meaning of 50 Million maybe the earnings of the company within a particular period or the ROI of what they have. I know the value of hardship they made. But the customer don’t even care about this. The customer’s mind would be “So what if they earned lots of money” “I’m just an ordinary person who are living here on earth and I have no benefits on my part” I can say that it’s partially correct. Yes, you will have no benefit but instead they gained benefit from you. The companies are serious for their career but the people don’t want to appreciate it. Just do your job as a company and that’s it. That’s the company’s purpose.
A Vertical Market Solutions for Retail Reader - 148 2nd term S.Y 2008-2009 By: Francis Guison
84. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
It’s hard to say that big and popular companies are hunting for those professionals who are specialized in a particular field. Specifically, these companies are looking for this people who are experienced well in all aspects. He/she can do anything within the company. Or a multi-tasking person who wants to save time while working. The rival companies are very keen for those people in other company that has a solid name. This means that this particular person is certified to do all the tasks. These people are really enthusiastic to their work. The more enthusiastic and dedicated they are in the work, the more tendencies that they will transfer to a big company whether here or in abroad. That’s the reality of us Filipinos workers. Filipino’s tend to leave our country for the sake of earning high money even if they don’t like this. They will leave their family here just to take care another family abroad or looking for another job. That’s really not good for their family.
Let’s go back to the company. Again, they are looking or hunting for the good employees that are really excellent that are willing strive hard for the company’s business. Another feature is that the skills, talent and knowledge they have. That’s the reason why companies keep searching for them. They tend to talk to other companies if they have an employee who is very smart. They will offer a great salary for this person and it depends on the ethical value how this person can accept the offer. It depends on that person whether he/she like it or not. It’s the decision after all.
A Vertical Market Solutions for Retail Reader - 149 2nd term S.Y 2008-2009 By: Francis Guison
85. When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
In every question we have, we should find answers to it. Even we don’t find the answer, it will pop-up through the help of the knowledge of the people. These answers are maybe true or not. This will enter again the role of Markets are conversations. Because people are longing for answers, people never stop to converse each other. They don’t care when, where and what as long as they could find the answer. They will wait to seek the truth no matter what happens. Again, because Markets are conversation, people can talk freely what’s on their mind. They formulate questions which are related within the organization. Let’s focus on the second sentence indicated in this particular thesis. There is a condition stated here that if a particular person don’t have a “rein” on the people, they’d be among the people they turned to. What is this “rein”? To understand this, rein is a restraint, or restriction of a person. Therefore, if a person doesn’t restrict him/herself to another person, the tendency is that there would be a conflict between them. They can’t understand each other opinion. People among with them will become curious on what is happening to them. That would be irritating to them. The solution here is that both of them should try minimizing their rein to understand each other opinion. In this way, the conflict between two of them will become lessen and lot people who know this will stop conversing about them. It’s a challenge for those who love to have conflict to other person.
A Vertical Market Solutions for Retail Reader - 150 2nd term S.Y 2008-2009 By: Francis Guison
86. When we're not busy being your "target market," many of us are your people. We'd rather be talking to friends online than watching the clock. That would get your name around better than your entire million dollar web site. But you tell us speaking to the market is Marketing's job.
Companies are busy negotiating with their target market every now and then. We can’t disturb them negotiating because their target market are the right people to sell product or services. Also, its part of the company’s marketing strategy depending on their product or services. Their aim is to persuade their target market in order for them to buy or avail product or services offered by the company. In doing their business, it’s true that people consider themselves to be part of the target market of the company but there is a condition here. The condition here is that if and only if the companies are NOT busy negotiating with their target market. As a conclusion, companies need only the people if they are not busy in their marketing activities. Because of this, the tendency is that people would rather choose having fun with their friends online, interacting, and conversing with them all the time. They can gain lots of information rather than staying with these companies. Also, the people don’t trust companies. They are not considering companies as their friend but instead, they think that company’s market is only the answer on what people’s needs.
They don’t like waiting! Looking for clock as the time moves on is very much annoying for them. It’s just waste time for them to wait and wait until the company’s market would release a new product or services for the people. Company’s even likes to put or advertise it to their website. But the tendency, people will not give attention or importance to that. Instead, they will continue their activities what is convenient for them.
A Vertical Market Solutions for Retail Reader - 151 2nd term S.Y 2008-2009 By: Francis Guison
87. We'd like it if you got what's going on here. That'd be real nice. But it would be a big mistake to think we're holding our breath.
People really don’t care about companies as I said from my previous reactions. People just think companies as an entity in society that provides the needs and wants of the people. But internally, they really don’t care at all. They are not considering companies as their friend. They only think that they are just natural entities that exist in the society. Neither enemy nor friend, and no matter what happens, company for the people are only a company. That’s it.
This thesis proves that company really like if the people care for them. That would be nice for the company because somebody cares for them. It’s the best relationship between the company and people that I can say. Caring each other would be a great help both of them to succeed. Just like relationship, they are committed to each other. They give and take. Once the relationship is broken, the tendency is that people and the company are not committed to each other. There is something’s wrong with the relationship. It’s true that it would be a big mistake for people to hold their breath. The company must accept the reality that people kill companies. Whether the company likes it or not, it will happen. In order to avoid this, company must keep in touch with people. They must care all about people needs and wants. By identifying all of these, it is a great chance for the company to court people. This could bring a good relationship between them.
A Vertical Market Solutions for Retail Reader - 152 2nd term S.Y 2008-2009 By: Francis Guison
88. We have better things to do than worry about whether you'll change in time to get our business. Business is only a part of our lives. It seems to be all of yours. Think about it: who needs whom?
This are some statements that the company would like to tell to people. If people don’t like the relationship of the company, then probably, this is the answer of the company for the people. It’s a reality that company always thinks what is good for the people. They always think how to create a good relationship between people. But the company should also accept the reality that people really don’t care about them. If this happens, the tendency for the company is that they will be focusing on their job as a company to the society. They said that they have better things to do rather than negotiating and pursuing your care. Well of course it’s fine for people. It’s also fine with the companies but the most affected here are the companies because they are working hard for the people. They are working hard to get the attention of the people.
The companies should accept this reality in either ways. The only thing that they need to do is to focus on their job as a company. The role of the company in the society and the role of them for the people. Well, I can say that it’s a business after all. People can’t do anything about it. Only the company should think what is good for the people. If they figure out about this, then probably there will be a good relationship between companies and people. “Who needs whom?” Both of them need each other for sure to survive the challenge of life.
A Vertical Market Solutions for Retail Reader - 153 2nd term S.Y 2008-2009 By: Francis Guison
89. We have real power and we know it. If you don't quite see the light, some other outfit will come along that's more attentive, more interesting, more fun to play with.
For the companies, they are powerful because they provide what is good for the people. But there is more powerful in the business world, the people. The people have an authentic power to control companies. Even if people don’t care about the companies, they are considered the most powerful among the business sector. Yes, I agree that people have a confidence and have a freedom to speak that they are the most powerful in the business sector. Companies can’t deny it because I know that they have a perspective wherein “Customer is King”. Company must deal with it no matter what happens. The company must accept also the reality that if someone’s attracts the people, the tendency is that people will turn to that company and probably believe in that company. I know that some companies are working hard just to attract customers, but there is something that people really like to believe in. We can’t control peoples mind and especially for the companies who are striving hard to control peoples mind. They have nothing to do with this but to wait and wait until that particular company gives more attractive part of their marketing strategy. People will get tired supporting other company. I’m sure with it. It’s the opportunity of that company if they want to get attention of the people.
A Vertical Market Solutions for Retail Reader - 154 2nd term S.Y 2008-2009 By: Francis Guison
90. Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we've been seeing.
Again, because markets are conversation, people tend to find a new topic within or outside organization and keep questioning it until they find the answer. They keep conversing until they satisfy their needs. The company again has nothing to do with this because they have no rights to tell the people what they are conversing with. Every time there is a newfound conversation, people tend to join with that particular conversation. While experiencing this newfound conversation, I’m sure that people are interested with it. Again, lots of questions will pop-up on their mind. They will find it very interesting or entertaining than any TV Sitcom as stated on this thesis.
People are really willing to find the truth among these conversations. When they found out the truth, they will keep asking again and again until they satisfy their wants pertaining to those particular questions. I can say that while experiencing it, people found it more true-to-life or real in any other way. Because people want it real, they are longing for it no matter what happens. All of us want the all truth and nothing but the truth. Newfound conversations will be always newfound in the way that people wants to focus on it. The conversations are new as possible. They rather want for this newfound conversation than focusing on the corporate web sites which are not that interactive and obviously, not realistic. In the websites, the information is only posted there. Unlike newfound conversation, people this conversation is in real-time. The most popular conversation could be in real-time.
A Vertical Market Solutions for Retail Reader - 155 2nd term S.Y 2008-2009 By: Francis Guison
Our allegiance is to ourselves—our friends, our new allies and
acquaintances, even our sparring partners. Companies that have no part in this world, also have no future.
When we were born here on earth, the number one supporter is our parents. They provide us with all our needs; protect us as much as they can. They will do anything for us just to survive while we are growing up. While we start knowing to live in this world, we start to know ourselves, who we are, what we need to do, why we need to live and all those questions comes into our mind. We need answer for all of these questions and while seeking for the authentic answers; of course we need other people to support us. We need friends, allies, companions, partners and etc. who will lead us to the correct path of life. Of course, we need to choose those people who have a good mission and vision to life to lead us in a correct path of life. We need all of these as we go on to our journey of life here on Earth. But this particular thesis proves that companies that have no part in this world, have no future. In my opinion, all of us have a part in this world. It’s useless for us to live if there we have no part while we are living. God created us with His own image and likeness, therefore, in this statement, all of us human created by Him has a responsibility to have a part here on earth. The World is a big room for all of us. Therefore all of us have the opportunity to be part of this world. For companies, they have also part in this world. The only thing is that it’s up to them how to use this opportunity. People wait for it to happen in future.
A Vertical Market Solutions for Retail Reader - 156 2nd term S.Y 2008-2009 By: Francis Guison
92. Companies are spending billions of dollars on Y2K. Why can't they hear this market timebomb ticking? The stakes are even higher.
The Y2K issue during the millennium is very much sensitive to the business world. The question is, why businesses or why companies believes on this issue? It’s hard to say that companies are spending lots of billion dollars with nothing. But they actually did it. Well, for us ordinary people, we want to say that those companies are ignorant. They don’t know what they are doing. It’s just a waste of time and specifically waste of money. For me, whatever and wherever side you will look for it, its very nonsense. I can say that it is the most nonsense thing that a person, company or any other entity may ever done here on Earth. It is very much nonsense at all.
The question of this particular thesis is that why they didn’t hear the tick of market timebomb. What’s the role of this timebomb in our lives? I don’t know either why they include the market time bomb here. But I think the purpose of this is that the indication where are the markets during that year. Will the market survive if Y2K happened? Well for me, it’s the most nonsense and useless issue they ever made. Why do they need to spend a billion of dollars just to prevent the so called “Market Timebomb”? The stakes here will be affected. It’s really a risk for the company if they believed on this issue. But overall, it’s fictional. That’s all I can say.
A Vertical Market Solutions for Retail Reader - 157 2nd term S.Y 2008-2009 By: Francis Guison
93. We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.
For companies, we are the people who are they referring to. We can be inside and outside to them after all, we are all part of them. They cannot deny it for sure because we are the reason why they live, why they continue to survive in industry. Again, companies love us but we, individuals, don’t like them. We just like them if we need something from them. That’s the reality that companies should accept. All conversations created by individuals must be accepted by the companies. Whether it is good or bad, they must accept it. And I know that this conversation will never end. For some, they are creating boundaries or gap to separate newfound conversations or conversations. This is to maintain the privacy between the conversations. But they can’t escape the privacy because whatever happens, public will know it. The wall is just a line that separates us to another to keep up the conversations. But this thesis proves that this line is just an annoyance for the people who want to keep conversations. Be open to the public. That’s the point of this thesis. People will know everything at the end. They know that they’re coming down. So, the people will just wait until they got the conversations and the answer to that particular conversation. People who are involved with the conversation will go to work just to take them down. This means that he/she will be fighting for his/her own right as a human. The point is that it’s all in conversations after all.
A Vertical Market Solutions for Retail Reader - 158 2nd term S.Y 2008-2009 By: Francis Guison
94. To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down.
This thesis compares the traditional and modern corporations of today. The traditional corporation is said to be more complicated than the modern corporation. Why? Let me explain what traditional corporation can do. In traditional, its an old style of managing business. Yes, it’s true that networked conversations are more confusing to use. It all depends on the people who will be using it after all. Since they are traditional people in that corporation, the tendency is that they don’t have enough knowledge to converse to other people within the company especially they already implemented the network for them. They rather choose manual system of conversation for them to become more productive and understand each conversation well.
If these traditional corporations have a guts to use networked conversations, just why not possible? They have a freedom after all. But again, it all depends on the people how to use it. It’s a bit confusing in my part to understand this but I recommend that if they choose again manual system for conversing people, and because they use traditional way to converse, they will be more productive for sure. Instead they are more organized in this way because they have better tools and ideas that are easy to converse with. It’s true that their operation will become more productive, more organize, because tools and ideas are easily distributed. But as I said, it wills all depends and it’s up for those corporations if they use networked conversations even if they are traditional.
A Vertical Market Solutions for Retail Reader - 159 2nd term S.Y 2008-2009 By: Francis Guison
95. We are waking up and linking to each other. We are watching. But we are not waiting.
The world today is so much complicated. Thanks to the power of internet, all the impossible things are made possible by the internet. All of the unorganized features of the world become organized. One example of unorganized features that internet can do is linking each people. Internet linked us to have better conversations. Unlike before, we are having hard time to converse with other people. Imagine how hard is that? But people continue to do these stuffs until they reach their goal to talk to other people. Before, they continue to do this stuff again and again until they wake up to the reality that they can invent much better way of linking each other. Finally, It happened. As it happened, more and more people are now linked each other.
Internet showed its potential for the people. This will continue to grow until the time where people could invent another technology that would be better from internet. For now, it’s fictional because internet, I can say is the most powerful technology here on earth. Nothing can replace it. It’s very amazing that people invented this. For companies, they need this stuff in order to survive in industry. In line with this, people are watching for these companies every now and then but keep in mind that partly, people don’t care for them. That’s why people are not waiting for them. The tendency is that companies must cope up with the needs and wants of the people so that people will love them.
A Vertical Market Solutions for Retail Reader - 160 2nd term S.Y 2008-2009 By: Francis Guison
Vertical Market Solutions Project
A Systems Analysis Study on the Package Placement System of Kabayanbox S.L. Presented to the Information Systems Program School of Management and Information Technology De La Salle – College of Saint Benilde
In Partial fulfilment of the Requirements of the subject Vertical Solutions Submitted By: Antonio, Riela Isabel Chua, Harvey Charles Guison, Francis Obillo, Marielle VERTSOL O0A November, 2008 Submitted To: Mr. Paul Pajo
A Vertical Market Solutions for Retail Reader - 161 2nd term S.Y 2008-2009 By: Francis Guison
37 Calle General Serrano 38004 S/C de Tenerife Canary Islands, Spain Tel/Fax: 922 276330 / 922 709202 / 630033157 Email: email@example.com KABAYANBOX S.L. is a registered company under the Gobierno de Canarias Consejeria de Economia y Hacienda with business tax identification permit number (CIF) B38788998 based in Santa Cruz de Tenerife, Canary Islands, Spain. The company was created as a forwarding agent of personal effects, balikbayan boxes, for Migrant Filipinos working in Tenerife with plans of covering the whole of the Canary Islands. Alongside with our regular shipments of personal effects to the Philippines, we do money remittance acting as an official agent for BPI (Bank of the Philippine Islands) Money Remittance Center based in Barcelona, Spain. One other product is SUNSTROLLERS.COM an independent product and will work alongside KABAYANBOX as a travel company. This is to promote Tenerife and the Philippines via the internet re accommodations and local tours. A Travel Office will be created in Tenerife to address clients’ needs. The company will be known as KESP (Espania) with future business openings in Italy (KITA) and the United Kingdom (KUK).
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Mission/Vision Our vision is to bridge culture and tradition. The company’s mission is to showcase the best of Philippine products and produce. By supporting the small cottage industries in the Philippines, we hope in a small way to help market and provide a means of livelihood to a small group of talented artisans’ in the Philippines. We look forward to our first import of the best handpicked products from the Philippines. As a cargo forwarder, we were able to encourage hard working migrant Filipinos, especially in Tenerife, to send gifts i.e. food and other local products to their families in the Philippines. Apart of their monthly financial help to their families. To help further the community, we were able to tie up with a reputable bank called BPI (Bank of the Philippine Islands) the most prominent bank in the Philippines. This bank facilitates our Money Remittance service via BPI Barcelona giving the migrant workers better exchange rates and value for their money. We guarantee the cheapest service rates compared to other competitors. In return, we do our best to give back something to the community. We have allocated a certain portion of our income to help the community. We offer free shipping of personal effects for migrant workers who lost a family member. We have a larger place to encourage the community (please see photograph enclosed) to use our facilities. We will have a Filipiniana section. This will have a small library containing reading materials on Philippines. We will be subscribing newsletters issued monthly from Filipino Communities around Europe. One project is local community integration. We will have Spanish language classes and seminars through the local government key speakers. Also, a weekly Sunday mass is what we hope to achieve. So one way of giving back to the local government, we created SUNSTROLLERS.COM. This company will work alongside KABAYANBOX in providing service and promoting culture. Our future staffs will be highly trained customer service people. They are expected to attend Travel and Trade Shows to further their product knowledge and confidence. KABAYANBOX S.L. is a young, bold and dynamic company who is not afraid of change
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within the business world in providing excellent service to all its customers and providers. It will be a multi cultural company. Our total commitment to bridge culture and tradition. We will be a service provider with difference. Background or History KABAYANBOX S.L. was created as a center for Migrant Filipinos in the island by providing them with the services they require such as balikbayan boxes and Money Remittance. We do regular shipments of boxes for the Filipinos to their families in the Philippines. A cultural trait for overseas Filipinos who enjoys sending gifts, clothing and other personal things regularly to their families in the Philippines. This can only be understood by someone who knows the culture itself. The company is a partnership / co-ownership between Filipino Nationale, Johnny Tomo, and a Norwegian Nationale, Per Bakke. Don Per Bakke has been living in the island for more than 30years. A well known figure within the Travel and Tourism Trade in the Canary Islands. One main reason why the company was created in Tenerife. He will spearhead the creation of SUNSTROLLERS.COM accommodation and travel company. Please browse through our long standing website waiting for its launching. Johnny Tomo, a british resident for almost 15years. He will help to organize the Filipinos in the island. One of the core points why this company was created. Our new business location in the city will further boost the Filipinos morale in the area with a larger business space to further give them the best service they need a place where they can meet and do their weekly meetings point rather than in public parks. Our future Filipiniana section will surely promote more of Philippines to the locals. We will be selling Philippine products and produce. This whole pilot scheme will be copied and introduced to the United Kingdom and Italy subject to the success of our pilot program in Tenerife, Spain.
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Products and Services
Number of Customers: 100+ regular customers Number of Transactions: 60 to 80 OFW Customers per shipment
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Organizational Chart (as of July 2007)
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Chief Executive Officer Main Office: TENERIFE
SPAIN Country Manager
UNITED KINGDOM Country Manager
ITALY Country Manager
PHILIPPINES Country Manager
Call Center 24/7
1 Spanish Speaking Reservation Staff 1 Airport Rep/Tour Rep Money Remittance Paysetter Filipiniana Avida 1 General Sales Person Balikbayan box 1 Pick up and Delivery Staff 1 Helper
3 Full Time Staff 2 On Call Staff
A Vertical Market Solutions for Retail Reader - 167 2nd term S.Y 2008-2009 By: Francis Guison
Statement of the Problem Being both a store and a package shipment company for years, the Kabayanbox mostly performs their Package Placement System under the Operations department traditionally for a more hands-on approach. Processes that oppose adaptability: • active. • Waiting for the package to be prepared and finalized by the Filing and purchasing boxes for placing a package consume much
time mainly for those clients who were considerably prefer to be less
customer also consume much time. Its instance to become more tedious makes the process even more costly for both customers and Kabayanbox. Processes that reduce efficiency: • Repeating transferring, checking, and reconfirming of the
customer’s package by the Sales Clerk, who performs the task of maintaining all possible communication as possible with customers, to the necessary personnel increases the cycle time especially when the company is managing more placement of package than the usual. This requiring of much time determines the wait for confirmation of the client. • Not having any file support system that will enable a computerized
record to be more accessible for further updating of customer information and transaction only make the company more liable for inaccurate details. This led the analysis team to confine the study within that department specifically on the processes of purchasing the boxes necessary for the shipment, requesting for package pick up, and storing the actual package for the shipment quota. In response to the firm’s mission to serve the clients to the fullest and create an environment where the client’s needs comes first, the analysis team aims to provide options for the improvement of its decelerating efficiency and adaptability.
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Objectives of the System The goal of the study is to set an overview of the possible changes for the enhancement of efficiency and adaptability to the changes in the way the market wants their package to be processed. In order to achieve such goal for the benefit of the company, the analysis team intend to:
• • • • • • •
Move from meeting basic requirement to exceeding expectations Adjust and adapt to changing customer needs Provide nonstandard activity to meet special client need Reduce total cycle time Remove unnecessary administrative tasks, approvals, and paperwork Minimize wait time per unit Eliminate or combine activities which are performed in several part of the system
Combine similar forms Assure the safekeeping of the forms.
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Significance of the Study Aware that the Package Placement System within the Operations Department performs a significant role in the relationship and agreement of the customers and prospective clients with the Kabayanbox in mind, a study on the Package Placement System does not only define the actual internal threats in the present processes of the company but it also identifies the aids and the barriers to the goal of slowly boosting the efficiency and adaptability of the system. Because Kabayanbox does not advertise their services nor apply any other technology, the current system is the only point where clients can inquire about them, thus opening more opportunities for the improvement of the firm and adapting with the needs of the clients. Also, once the clients apply with the new modified system, the experience of the effortless process of placing their packages and confirming to ship them in an account should guarantee the client’s trust. Gaining the client’s trust and serving them with preeminent satisfaction will bring the company on step closer to the vision of being the number one Filipino focused package Shipment Company in Spain. Scope and Limitation The study on the Package Placement System of the analysis team concentrated on the processes of allowing a customer in updating existing information and new clients to apply for placement of their package. Although the study included the placing of packages of customers and preparing their packages, it did not encompass the computation and the recording of all transactions and the payment of the company to the actual shipment company. Kabayanbox being only an intermediary for customers who seek to place their packages to be shipped is the only concern. The physical shipment will be liable to the shipping company contracted by KAbayanbox which ensures safety and time bound delivery of goods and services.
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Use Case Diagram Package Placement System
Purchase Standard Box
Place Shipment Request Customer
General Description: Package Placement System of Kabayanbox S.L. deals with manual buying and selling of standard boxes needed for shipping along with the transaction required in it. Primary Actors: Customer: The customer is the one who will pay for the shipment request of the package.
Sales Clerk: The Sales Clerk accommodates the customer and records all the transaction. He/she is also assigned to answer the confirmation whether the package prepared by the customer is ready for pick up. Once the package arrived in the head office, the Sales Clerk will now update the inventory.
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Use Case(s): Place Shipment Request: The shipment order can be finalize with the Sales Clerk once the customer decided to ship it. The placement of shipment request will only take place once the customer paid for the transaction and purchased the standardized box available in Kabayanbox Head Office. • Purchase Standard Box: The customer has to purchase the standard box because this signifies that the package is about to be shipped by the Kabayanbox S.L. with safety of course. • Pay Transaction: Prior to any package shipping placement, the customer has to pay first and negotiate with the Sales clerk with the other details necessary for the package to be shipped.
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Activity Diagram Package Placement System (Place Shipment Request)
Prepare Boxes Process Requirements and Agreements
Pack items Contact Transport Agent
Call for pick up
Confirm pick up
Pick up the box
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Narrative 1. The customer will buy boxes of their choice from the main office of Kabayanbox S.L at Tenerife, Canary Islands. It depends on their items if they want to purchase 2 or more boxes. Regarding about the weight of the box if there will be an extra charge. Also, it is optional to buy the tape for packaging. 2. The sales clerk and the customer will have a transaction regarding on how many box they purchase, how much is the weight of the box. And all other requirements of the company. The customer comply all the requirements of Kabayanbox S.L for the issues of loss or damage and must also comply with the shipping company who is responsible for shipping their items. 3. Customer will pack all the items that he/she wants to deliver. When it’s finished, the customer will call the main office for pick-up. 4. The assigned clerk in main office will call the Transport Agent or their hired people specifically to pick up and transport the package to the main office. Note: As Kabayanbox S.L wait for the packages to reach the quota, they will contact the Monark Customs Brokerage Corporation who is responsible in forwarding or delivering the customer packages all around the Philippines. Kabayanbox S.L will confirm Monark that there will be arriving boxes.
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Process Time vs. Cycle Time Activities 1. Buy box 2. Prepare box 3. Process requirements and agreements 4. Receive box 5. Pack items 6. Call for pick up 7. Contact transport agent 8. Confirm pick up 9. Pick up box 10. Store box TOTAL Process Time (min) 2 4 5 1 20 4 2 3 5 5 51 min. Cycle Time (min) 3 5 6 2 25 5 3 5 7 10 71 min.
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Problem Table of Recommendations Storage Recommendation Room 6 Affected Activity
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A Vertical Market Solutions for Retail Reader - 177 2nd term S.Y 2008-2009 • Kabayanbox SL’s own By: Francis Guison
Website which contains information about the company, details on how to
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Use Case Diagram Kabayanbox Website
Supply <<includes>> Shipment Data Place Shipment Request
General Description: This is the Kabayanbox Website made to accommodate and place shipment requests via online transaction. With far more accessibility and promotional benefits that will reach out to a wider range of markets, this website will soon grow into the hearts of existing and probable customers of the Kabayanbox S.L. The Kabayanbox Website is simple and user-friendly. All the customers interested in placing packages for shipment will just have to go online, type the Kabayanbox URL and register by clicking a single button then supplying personal details, shipment information, and confirmation. Upon the customer’s confirmation of the shipment details, he/she has the option of paying it online and once it is paid, a tracking code number, which is generated automatically, will be given. This will enable them to view their package’s status and stop giving them the feeling of security and control over their shipment.
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Primary Actors: Customer: The customer is the interested customer initially online to view the Kabayanbox Website. The customer can be:
• • • • A PayPal account holder for online transactions An existing customer who wants to track his/her package status A probable customer requesting a view of his/her package shipment quotation Anyone who heard and curious about Kabayanbox’ new Website
Use Case(s): View Home: The homepage of the Kabayanbox Website contains the main information and a bird’s eye view of the whole content of the website. All the features provided online are technically here and just a click away. View Company Profile: The Company Profile can be viewed by clicking on its button in the website. It contains the Mission and Vision, and the History of the Kabayanbox. View Company Partners: The logos, with direct links, of all the Company Partners of Kabayanbox are automatically displayed in the homepage. View Products and Services: The complete list and description of the Products and Services can be viewed by clicking on its button in the website. It displays the name of the products and services including a brief description and the rates of each.
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Place Shipment Request: The customer has the access to Place Shipment Request online through the Kabayanbox Website. This page contains few textboxes to be filled out by the customer necessary for the package shipment to takes place. • Supply Shipment Data: Once the customer wants to request a package shipment or any of the products and services provided by the Kabayanbox, it is essential to provide all the required details for the shipment to come about such as personal, shipping, and PayPal account details. • Pay Transaction: If the customer agrees to the Terms of Services of Kabayanbox and still decided to continue with the placing of package shipment, he/she has the ability to just pay online through his/her PayPal account. • Track Package: Upon paying the transaction online, the customer will be given a generated tracking code in order to view the status of the package anytime, anywhere. Detailed Narrative: 1. Customer visits the site. He/ She will automatically be diverted to the homepage of the website. The Homepage of the website includes the following options the user may click on. Brief Background of Kabayan Incorporated including the organizational chart Company Partners Product and Services
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Rates Zones supported Contact Details View Shipment Status 2. Then registers for the transaction. Listed are the following information prompted to be filled by the user. • Fills out personal information of the customer. His Last Name, First Name, Contact to us. NOTE: From now on, from time to time, there will be a cancel button present in the page asking the user if he wants to continue or not. If the cancel button is selected it will always be directed to the home page of the website. 3. If continue is selected, after the filling the personal information page, now the user will be inputting shipping information. The shipping information details are vital information which would be used by the Kabayan to inform them to whom and to where boxes being transacted will be transported. Without this relevant information Kabayan will no longer give their service to the customer since the company has no information on where to ship the boxes. The following are the questions for the shipping information: Full name who will be accepting the shipment Address of the place of delivery Relation How many boxes to be sent 4. After having the necessary information about the shipment venue, the user would be able to view the estimated quotation on how much he would be paying for the
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information would be used to reach the sender of boxes being transacted
shipment of his goods. The value would vary on how many boxes he had pointed out he would be sending. 5. If the customer agrees to the price delivered to him on the quotation, he will fill the necessary information of the payment terms. We have assumed that the customer will be paying in pay pal. 6. Once necessary information is given for the PayPal, the website connects to the PayPal and confirms the PayPal account if it is authentic and real. 7. Then, the PayPal validates the account. If it is valid, it will perform the operation. On the other hand, if the PayPal account the website will automatically go back to the page where it is asked to input information for the payment for PayPal. 8. If the PayPal transaction succeeded, the customer will be given a tracking code where he can track the status of his shipment. The tracking code will be generated by the server of Kabayan. 9. Finally, the customer will get to view his registration details. Anytime he has the right to know the status of his shipment by just going to the company’s website and click on the button, “view my shipment status”.
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Activity Diagram Kabayanbox Website (Supply Shipment Data)
Kabayanbox S.L. System
Finalize form and submit View message box
Check supplied form [if valid] [if invalid] Edit form
Show message that is process incomplete Process papers Back to home page
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Kabayanbox Website (Track Package)
Kabayanbox S.L. System
Click “Track my Package Status Enter Tracking No. Authorize Tracking number [if valid] [if invalid]
Get Update Info from Database View Package Status Show message box [if invalid] [if valid]
View home page
Back to home page
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Kabayanbox Website (Pay Transaction)
Kabayanbox S.L. System
View message box that form is processed
Show form for Account Details [if lacking]
Supply Account Details
Approve Transaction Record Transaction in A
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Release Tracking ID Get tracking ID
View home page
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Activity Diagram Narrative
A. Supply Shipment Data a. The customer will go to the homepage of the company to view the form for application. Upon filling it up, the customer will then check and submit the form. b. The system of the company will now check if all of the required fields by the customer are supplied completely. If it is valid, the system will notify the customer, but on the other hand if it’s invalid the system will ask to the customer. c. Upon supplying all of the necessary information the system will now process all of the paper papers. B. Track Package a. The customer will go to the website of the company to enter the particular Tracking number assigned to him/ her. b. The system will show the form for the tracking of package/s and will the update for the specified package from the database. c. The system will be able to view the package status when if his/ her tracking number is valid, otherwise if it’s invalid he/ she can’t view the package status. C. Pay Transaction a. The customer to pay a transaction should first accomplish and finalize his/ her form then submit it to the system. The customer is now ready to pay the transaction. b. The system will now ask for the Account details for verification of the customer’s account. c. PayPal will now authenticate the customer’s account to satisfy the next procedures. d. To complete the process, the system must confirm the transaction done by the customer and then the confirmation letter will be sent to the customer as well. e. Upon the approval of the customer, every single transaction will be recorded and have their Tracking ID.
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Benchmarking In order to determine the standing of Kabayanbox S.L in cargo shipping industry within the territory, the analysis team presented 2 firms namely, Federal Express Corporation as for world-class comparison and Express Mail Service Postal Exprés as a local competitor. The analysis team also included the processes of each company to compare it in Kabayanbox S.L COMPANY A:
FedEx is committed to providing outstanding customer experience, to being a great place to work, a thoughtful steward of the environment and a caring citizen in the communities where we live and work. At FedEx, we are passionate about sustainable connecting people and places and improving the quality of life around the world. In Europe, The FedEx Express hub at Roissy-Charles De Gaulle airport in Paris, France, is the primary European gateway for packages sent by FedEx customers throughout the world. The airport boasts a multi-modal logistics center with good highway linkages. Details: Classification: INTERNATIONAL Status: Business Address: Countries and Territories Served: Main Hubs: Telephone No/s: Email Address Source: FedEx.com Active Europe Headquarters: Brussels, Belgium 89 Paris, France; Stansted; United Kingdom; Frankfurt, Germany; Cologne, Germany 902 100 871 firstname.lastname@example.org / email@example.com
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Express Mail Service Postal Exprés EMS is the gateway for all packages sent by the customer within and outside the island. It is the most economical way to send articles. The addressee signs for receipt and all deliveries are covered by a fixed loss warranty. This service can be accompanied by a message confirming receipt, cash on delivery order and insurance. Another service is the priority delivery of merchandise and objects. The customer signs for receipt and all deliveries are covered by a full loss warranty. Details: Classification: INTERNATIONAL / LOCAL Status: Business Address: Countries and Territories Served: Telephone No/s: Email Address Active Europe, Spain Rest of Europe (91) 536-0110 (Spain Post Office) EMS.Unit@upu.int
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Analysis Process Number of customers FedEx 3000+ (Estimated across Europe) Depends on the volume of transaction 6 (As Indicated above) Automated 30 min. 27 min. 2 forms for client Yes EMS Postal Expres 500+ (Within Canary) Depends on the volume of transaction 1 (Post Office) Semi-automated Manual 25 min. 15 min. 2 forms for client Yes 50 min. 31 min. 3 forms for the client (depending on the condition of the box) Yes Kabayanbox S.L 100+ regular OFW customers 60 to 80 OFW Customers sometimes it depends on the volume of transaction 1
Number of transactions
Number of branches Type of information system Cycle time of the client application Cycle time for client update Forms Computerized backup
Description The analysis team chose FedEx and EMS Postal Express because they are the same industry with Kabayanbox S.L. FedEx occupy almost all countries in the world and it is one of the leading shipping companies in the world while EMS is focused on local shipping services within Spain. Since Canary Island is a province of Spain and many Filipino’s are working there, they need not to go to the city and look for the branch of EMS or travel to Spain just to find the branch of FedEx and to ship their items. Thanks to Kabayanbox S.L because Filipino’s will just go there to buy boxes, pack items, and Kabayanbox S.L will do the shipment procedures. Although the process will take time, they can conveniently ship their items.
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Streamlining Bureaucracy Elimination: Removing of the unnecessary tasks to minimize delays and wait-time of the client The elimination of the following process will address the client’s need for short cycle and wait time: • • • the initialling the Sales Clerk the multiple check and re-checking of the Sales Clerk the constant calls in order for the transaction to be finalized
Simplification: Simplifying the application form particularly for making it available online so clients can login with their own account either at home or in the provided workspace to be made available within the main office will lessen the time necessary for the customer to fill up a form and reapply for placing their package and going for the transaction. Process cycle-time reduction: Instead of submitting the accomplished forms to the Sales Clerk, the client, if in the main office to personally purchase the Kabayanbox, can simply login using a workspace and submit the transaction records their which will be directed to the site’s database. Upgrading: Educating the staff on the specific tasks to be executed to improve overall performance will generate an exact view of the workflow of the system through: • • Task Orientations – new employees Seminars particularly for the website maintenance if the owner prefers their staff to manage it.
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Appendices Interview Transcription 1. How many people working in your company? The staffs are place in Spain at the moment. We hire 2 or 3 people to collect the boxes and responsible to take all boxes to the pier for loading in the container, 1 person transacts to the customer, and the owners who manage the company and provide other services. All in all, we have 5 people in all operations including the owners. When our company expands, we will hire more people and follow the organizational chart as indicated. 2. What is the form of your business ownership? The form of ownership is a partnership. We share profit and ideas for the business. 3. How many regular customers do you have? We have 100+ regular customers. All of them are Overseas Filipinos Workers (OFW), our target customers. 4. How many transactions you receive in one shipment? Normally, we have 60 to 80 OFW Customers per shipment depending on the season. If the period is peak season, high number of customer will be sending their items for shipment. 5. How many shipment of boxes in a year? Based on the shipment chart covering the year 2005 to 2008, the maximum number of shipments is 4 in year 2006 and the minimum is 1 in year 2005. It depends on the demand of the customer. (See shipment chart for details) 6. How they purchase the shipment service? Customers calls or visit KCIF to order box and other optional items such as packaging tapes. It depends how many boxes they want to purchase. In every box they purchase, they should also purchase a tape to wrap the package/s. They have a choice what type of box they want. This is all regardless of weight. All items should be fit in the box. This is self service; therefore they are responsible for packing items in the box and they will tape it. We will ensure that each box is completely sealed. Upon purchasing the box, they should pay in full. 7. How many number of boxes to be collected? 80 or less are the minimum boxes to be collected. We will store it first to our storage room and ready for the shipment. If it exceeds to a hundred, other boxes will be placed to the next shipment. 8. How transactions are going between KCIF and the shipping company? Tenerife Customs clears container and Maersk Line will issues Bill of Lading and accepts container on the first available ship according to itinerary prepared. Maersk lines assigned container for loading at CAPSA Tenerife (Container Terminal) where all boxes will get loaded in preparation for shipment KCIF prepares all documentations for Tenerife Customs for the container to get
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cleared for sailing. 9. How much time for the duration of shipment? What are the routes of the ship? Usually, it takes 41 days of shipping from the Port of Canary Island to the port of the Philippines. This day might exceed depending on the arrival of the ship. These are the routes: • Tenerife, Canary Islands (Spain) • Algeciras (Spain), main hub for all containers within Spain • Singapore - Kaoshiung (Taiwan) • Philippines (Port of Manila) 9. Who will receive and distribute all of these boxes? Kcif meanwhile sends all documentations to its counterpart in Manila-Monark Customs Brokerage, to prepare in advance container clearance for immediate release on its arrival at port of Manila. Monark as a local handler for Kcif, will then unload container and double checked the correct number of declared boxes in the container. Boxes are then being delivered by Monark to its final door to door destination and get the recipient to sign a receipt confirming that the box has been delivered. 10. How do they confirm the delivery of boxes? Monark provides copies of each box delivered to Kcif as a form of receipt for the sender in Tenerife. Only on collection of box at the sender - they hand in signed Packing Lists and full shipping costs including delivery charges if box is addressed outside Metro Manila.
11. Why is the store located in that particular area? Does it bare any significance to your market? Store location - business address - this is a very central location for all customers in the island. Since our target customers are Pinoy OFW’s, they can easily access our main office because of our location. 12. How many are your expected hours of operations? How many employees are needed to serve your customers? Why that number of employees? Hours of operation 9AM to 7PM-Monday and Tuesday close. As I said before, we have in place one driver and pick up person - 2 or 3 persons as the box can be heavy. We employ an extra person on loading the boxes to the container ready for shipment. 13. What goods and/or services do you offer? Discuss its general level of quality. Goods and services Quality: We offer balikbayan boxes to help the community of Filipino workers. It is much cheaper compared to send them by post or as extra luggage on their flight home as the box is cost not per weight but by box. Level of service is first class as we deliver the empty box A Vertical Market Solutions for Retail Reader - 194 2nd term S.Y 2008-2009 By: Francis Guison
and we collect them from their apartment. 14. What basic pricing strategy do you implement? Pricing tactics - pricing of products and services are regulated depending on the market. Right now we increased the price by 3% as opposed to 5% by competitors. 15. What type of store atmosphere do you have? Store atmosphere - we have in placed free coffee and tea on help yourself style while they wait to process all of the documents. Cold and hot water with disposable cups are given to them. 16. Are there particular services you offer to certain customers aside from what you present in the market? Customer services. - We are proud of our customer satisfactions and handling of any complaints. Normally we act on any complaints straight away to the customer satisfaction. 17. List down all your promotional methods and explain how you think those promotional tools will influence consumer buying process. Promotional methods - we are always making every effort to make our products attractive and affordable to customers. 1. Example: send now pay later. >> Customer sends a box and payment will be collected when the container arrives in Manila. Otherwise each box will incur storage and security fees until it is fully paid by the sender 2. Loyalty program - each time a customer sends a box it will incur points. Which they can redeem as free shipment, cost of a packaging tape or empty box.
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37 Calle General Serrano 38004 Santa Cruz de Tenerife Canary Islands, Spain Tel/Fax: (34) 922 276330 / 922 709202 www.kabayanbox.net Email: firstname.lastname@example.org
Name: Address: Tel: ( ) DNI #:
SHIPPER’S EXPORT DECLARATION AND PACKING LIST SENDER CONSIGNEE Name: Address: Tel: ( ) Email: QTY. DESCRIPTION OF GOODS QTY.
DESCRIPTION OF GOODS
Use separate sheet/s if necessary but should be signed by the sender and KABAYANBOX S.L. representative.
Total amount of goods declared € ______________
1. 2. 3. 4. 5. 6.
Maximum liability of KABAYANBOX S.L. per package in case of “TOTAL LOSS” shall be € 100.00 full size box and € 50.00 half size box. KABAYANBOX S.L. is not liable for loss, damages and delays due to act of God, force majeure occurrence or any cause reasonable beyond the control of the “Company”. Receipt of the above shipment by the recipient without notation on the bill of lading of loss, damages or delays is understood that the box has been delivered in good order/condition and in accordance with the bill of lading. All complaints must be made in writing to Kcif, Tenerife; delivery staff complaints, missing items, opened box’s etc. within 15 days maximum so that proper action will be conducted. KABAYANBOX S.L. will not pay nor responsible for any lost item/s properly declared in this form as a result of THEFT. However we will do our utmost best to investigate the problem. KABAYANBOX S.L. will accept perishable/breakable item/s and “shipped at owner’s risk” (SOR) with ordinary care in handling.
This is to certify that I am the sender of the above items, I have read and clearly understood Kcif’s declarations and fully indemnify KABAYANBOX S.L., Tenerife, on any future claims and legal action against the company. That the above detailed list is the true and correct description of the goods
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contained in this box being sent to the Philippines; that there are no undeclared, restricted, illegal or banned items, including firearms, ammunitions, illegal drugs, combustible goods included in this shipment, and that my freight forwarder/consolidator KABAYANBOX S.L. or whoever Kcif’s duly elected local/delivery agent in the Philippines is authorized to clear the above shipment through customs and is under contractual obligation to ensure the duties, tax, charges, penalties and other expenses due on the shipment and/or incurred for its release are paid. Any duty and tax incurred apart from the regular used household goods and personal effects standard duty and tax imposed by the BOC, I, the Shipper will shoulder additional expenses against BOC’s official receipt.
SENDER’S SIGNATURE DATE KABAYANBOX S.L. Manila Philippines Contact: Tel/fax: (632) 826 9794 Mobile: (63) 915 724
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BOX ON HOLD Terms and Conditions
1.) KABAYANBOX S.L. will decide to accept and shipped box subject to client’s full understanding and acceptance of this terms and conditions. 2.) We charge an extra Euros 20.00 per box and Euros 5.00 per week until the container arrives in Manila. Otherwise, an extra storage fees ensued until full payment is received from the sender. 3.) Client will get advised via sms message or text one week prior to container’s arrival in Manila. 4.) All outstanding balance will have to get settled or paid in full before container’s arrival at the warehouse of our delivery agent in Manila. Otherwise: a.) Daily charge of Euro 1.00 per day against storage and security fee ensued. b.) KABAYANBOX S.L. will only keep your box to a maximum of 30days unless prior arrangement has been made to further keep the box in storage due to non-payment. c.) Remember: KABAYANBOX S.L. will never chase ‘payment’ for box’s on hold. It is your full responsibility to contact our office at Calle General Serrano 37, Santa Cruz or by tel: 922 276330 / 922 709202/630033157 d.) After 30days storage of your box’s, KABAYANBOX S.L. will dispose your box accordingly to pay for shipping, storage, and security costs. e.) Late payment also will affect the delivery time of your boxes as it will wait for the truck to get filled of boxes before it goes. 5.) KABAYANBOX S.L. Delivery Agent in Manila is not part of our company. It is an independent company and facilitates our shipment papers and smooth distributions of our boxes throughout the Philippines. So, this company is in no way able to comment or answer questions in behalf of KABAYANBOX S.L. based in Tenerife especially box’s on hold. Please, read and understand ‘DECLARATIONS’ as per packing list. 6.) Your box on hold will only get released in Manila on receiving a release paper from KABAYANBOX S.L. Tenerife. 7.) So, any complaints or disputes must be settled in writing addressed to KABAYANBOX S.L. Office at Calle General Serrano 37, S/C de Tenerife. (Packing list Declaration #5). 8.) For claims on missing items, is per packing list terms and conditions please read and understand it carefully. You must know that our Company will not pay for any lost items as a result of theft, however we will do our best to check and report any claims’ with our local agent in Manila. 9.) By signing and accepting this terms and conditions, you agreed for KABAYANBOX S.L. to be free of any responsibilities legally on any future disputes and complaints.
SHIPPER’S NAME: MELINDE R. PEPITO DNI : X51178910T PACKING LIST: 241 & 256 – ANTONIO PEPITO - LAGUNA COSTING: SHPPING: BOX ON HOLD CHARGE: EUROS Euros 20.00 X2=40..00 DELIVERY CHARGES: ---------------------------- Euros 8.00 X2=16.00 SHIPPING/BOX COST: ------------------------------Euros 110.00X2=220.00 TOTAL: ------------------------------------------------Euros 276.00 SHIPPING LINES: MONTSERRAT B ESTIMATED DATE OF DEPARTURE: 31 OCTOBER 2007 ESTIMATED DATE OF ARRIVAL: 09 DECEMBER 2007
PER BAKKE KABAYANBOX S.L CIF: B38788998 TEL: 922 276330 / 922 76330 MOBILE: 630 033157
______________ PER BAKKE
______________________ SHIPPER’S SIGNATURE
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BILL OF LADING FOR OCEAN TRANSPORT
OR MULTIMODAL TRANSPORT SHIPPER (complete name & address) * Booking No. * 523219718 Bill Type * Shipped on board Bill of Lading Received for shipment Bill of Lading Shipped on board waybill Received for shipment waybill CONSIGNEE (complete name & address) * For USA / CANADA Shipment (please tick the box) * Auto NVOCC Export References
KABAYANBOX S.L. 37 CALLE GENERAL SERRANO
S/C DE TENRIFE 38004 CANARY ISLANDS SPAIN TEL: 34 922 276330 / 34 922 709202 EMAIL: email@example.com
MONARK CUSTOMS BROKERAGE CORPORATION 8358 DR. A. SANTOS AVENUE BARANGAY BF. SUCAT PARANAQUE METRO MANILA PHILIPPINES TEL: 632-8297717 FAX: 632-8297768
NOTIFY PARTY (complete name & address)
Non - Auto NVOCC
Service Contract Number
SAME AS CONSIGNEE
Onward Inland Routing
Place of receipt * Place of Delivery *
MONT SERRAT B
Port of Loading *
Port of Discharge *
MANILA PARTICULAR FURNISHED BY SHIPPER - CARRIER NO RESPONSIBLE
Gross Weight * 6,000.00KGS Measurement
Kind of Packages * ; Description of Goods * ; Marks & Numbers ; Container & Seal No. *
107 BOXES OF PERSONAL EFFECTS
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Prepaid or Collect Payment (Please tick in box) * Freight component:
Receipt name (Payer): *
Ocean Freight Origin Charges Destination Charges Ohter Charges……..……. Number of original B/L *
Prepaid Prepaid Prepaid Prepaid
Collect Collect Collect
Shipper Shipper Shipper
Consignee Consignee Consignee
Other………. Other………. Other………. ……………… … ……………… …
Collect Shipper Consignee Transport Document Receiver: * B/L will be sent to company which state into this field S/C DE TENERIFE CANARY ISLANDS SPAIN
……………… Other………. … PER BAKKE/ KABAYANBOX S.L. 4 EL CANARIO, 38613 VILAFLOR
Container No * PONU050171-2 Size 20 Type DRY Seal No* Other Seal Packages* 107 Gross Weight* 6,000.00KGS Measurement*
NOTE: Items marked with ASTERISK (*) are mandatory & must be filled.
Container No * PONU050171-2 Size 20 Type DRY Seal No* Other Seal Packages* 107 Gross Weight* 6,000.00KGS Measurement*
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OFFICIAL COMPLAINT FORM Consignee Name:_____________________________________________________ Address:______________________________________________________________ Packing List Number:___________ Date: ________________________
In order for KABAYANBOX S.L. to give out the best service possible, we provide you with this official complaint form to fill in. Remember, KABAYANBOX S.L. will not pay for any items’ lost due to theft. Please read carefully and understand fully the declarations as per packing list. However, we will do our best to get the attention of our local handler in the Philippines to resolve any dispute.
Complain: ____________________________________________________________ Details:
Noted and signed:_______________________________________ (name of delivery man) **For Visayas and Mindanao – Please forward copy of this form by email or fax to our Manila Office.
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EXISTING FORMS DESCRIPTIONS Bill of Lading – is a document issued by the shipping company for the container that has been shipped. It is a very important document to certify and declare the contents of the container. This document is needed to facilitate release of the container on arrival. It has to match the content description of what’s inside the container. Box on Hold - this is a form of giving a client the chance to send his/her balikbayan box without prepayment. The cost will have to be settled and paid for in full on containers' arrival to destination. Otherwise, the box incurs storage fees and security fees to make sure that the box is safe until it is ready to be delivered to the consignee. Packing List – is a form listed by the customer for all items that will be placed inside the box. The sender should indicate the description and quantity of that particular item. This is to avoid missing of items inside the box and ensure that they packed their box accordingly. The sender must accept all terms and regulation of KCIF. The sender of the box needs to fill in that form as required by customs officials. Promo – this promo is only on during off peak season. This is to encourage and attract more customers to ship their items here. This is a great help for sales to increase. Shipping Instructions - this is to verify that KCIF, the shipping company, Maersk, and Consignee, Monark Corp., officially agreed they have an official transactions. Also, it is included all the quantity of boxes to be shipped. Official Complaint form – this will conclude the quality of service of KCIF. The customer can report any damage and loss all about the items. But, the customer needs to conform first in this form.
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