SNo.

1 2 3 4 5 6 7 8 9 10 11

Course Code MBA443 MBA442 MBA455 MBA401 MBA402 MBA407 MBA476 MBA477 MBA478 MBA410 MBA480 MBA444

Course Name BEHAVIOURAL SCIENCE - IV BUSINESS COMMUNICATION - IV DISSERTATION MANAGEMENT IN ACTION - SOCIAL ECONOMIC AND ETHICAL ISSUES MANAGERIAL EXCELLENCE - NON CREDIT COURSE ADVANCED ACCOUNTS ADVERTISING AND SALES PROMOTION CUSTOMER RELATIONSHIP MANAGEMENT INDUSTRIAL MARKETING MANAGEMENT OF FINANCIAL INSTITUTIONS SALES MANAGEMENT FRENCH - IV

Type Compulsory Compulsory Compulsory Compulsory Compulsory Elective Elective Elective Elective Elective Elective FBL

Program Structure

Session Plans

Attendance 12/16 (75.00)

Internal Asses. 26.00/40

8/10 (80.00) 28.00/40 0/0 (0) 40/40 (100.00) 16/16 (100.00) 28/30 (93.33) 29/32 (90.63) 24/30 (80.00) 32/33 (96.97) 26/30 (86.67) 24/30 (80.00) 18/20 (90.00) 0.00/100 22.00[17.00+5]/30 5.00[0.00+5]/100 20.00[16.00+4]/30 23.00[19.00+4]/30 15.00[14.00+1]/30 25.00[20.00+5]/30 20.00[17.00+3]/30 18.00[17.00+1]/30 30.00/40

Xcrfgt5y12

50) 30/32 (93.50[17.00+3]/30 21.IV DISSERTATION MANAGEMENT IN ACTION .SNo.00) 27/33 (81.67) 13/17 (76.00[18.00) 14/16 (87.00[19.33) 24/30 (80.00[21. 25.00+1]/30 23.00+1]/30 21.IV Type Compulsory Compulsory Compulsory Compulsory Compulsory Elective Elective Elective Elective Elective Elective FBL Program Structure Session Plans Attendance 13/16 (81.00[20. 1 2 3 4 5 6 7 8 9 10 11 12 Course Code MBA443 MBA442 MBA455 MBA401 MBA402 MBA476 MBA477 MBA472 MBA478 MBA474 MBA480 MBA446 Course Name BEHAVIOURAL SCIENCE .IV BUSINESS COMMUNICATION .25) Internal Asses.00[0.SOCIAL ECONOMIC AND ETHICAL ISSUES MANAGERIAL EXCELLENCE .00/40 9/10 (90.00+4]/30 3.00) 30.00+2]/30 20.00[22.75) 25/30 (83.47) 0.00[19.00/40 .82) 23/30 (76.NON CREDIT COURSE ADVERTISING AND SALES PROMOTION CUSTOMER RELATIONSHIP MANAGEMENT ENTERPRISE MANAGEMENT INDUSTRIAL MARKETING MARKETING OF IT SOLUTIONS SALES MANAGEMENT SPANISH .00/100 22.50+2]/30 23.67) 26/30 (86.00+4]/30 19.00+3]/100 25.00/40 0/0 (0) 38/40 (95.

electronic. frequency). trade. Personal Selling. classified  Role of Advertising : Advantages & Disadvantages of Advertising (Is advertising a boon or a bane)  DAGMAR Approach  ASCI  Structure of an ad agency: Account Mgmt. Media Planning. trade sales promotion tools . creative message. Affective. industrial. local. Research  Types of ad agencies  Creativity. Marketing  Marketing Mix  Promotion  Promotion Mix: Advertising.Reasons for choosing this tool. Public Relations. Creative. public service. Direct Marketing  IMC  Advertising is mass communication/ marketing communication  Advertising Definition  Advertising objectives: Informative. primary & selective demand. Sales Promotion. consumer sales promotion tools. Conative). Objectives related to PLC  Role of Advertising in marketing mix  Types of media (Print. advertising effectiveness Sales Promotion . advertising appropriationBudgeting methods . service. global. Message Strategies (Cognitive. professional. outdoor). Reminder. consumer. Advantages & disadvantages of each type of media  Types of Advertising: national. execute campaign. media plan (media scheduling types. advertising objectives. Persuasive. Appeals & Execution Style  Controversial Advertisements  Misleading Advertisements  Event Marketing  Competitive Advertising  Surrogate Advertising  Covert Advertising ‘   Advertising Campaign (Identifying target audience. reach.

Sign up to vote on this title
UsefulNot useful