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Project By

Noel Mathew Hailley Turakhia Kanchana Varghese Anjali Venugopal Utkarsh Verma 52 53 54 55 56

Have you ever thought why Conservation of the Environment is important?

And what will happen if we take on a casual approach?

Are we one of the numerous people who are contributing their part?

And do we think that large clusters of people should be a part of the Environmental Revolution?

PESTICIDE USE: The water used to produce Coke contains high levels of pesticides. The Centre for Science and Environment (CSE), said aerated waters produced by soft drinks manufacturers contains chemicals like DDT. Pesticide residue levels are >30% as permitted under the EU regulations. Cola had registered a 11% sales drop after the pesticide allegations in 2003.

WATER USE: Utilisation of natural water resources has led to environmental degradation of ground water table In 2004, Kerala shut down a $16 million Coke bottling plant for a drastic decline in both quantity and quality of water .

The plant used about 900,000 litres of water in a year

Also it creates problems for communities by polluting the groundwater and soil. Initially there were protests opposing the proposed Coca Cola bottling plant in fear of water depletion and contamination

Textile manufacture creates pollution(Eg: Nylon takes 30 to 40 years to decompose)
Industrial manufacture undermines air quality.

Dyeing and printing consume vast amounts of water and chemicals, and release numerous volatile agents.
The pesticides that farmers use to protect textiles can harm wildlife and get into the food we eat. Old clothes that we throw away take up precious space in landfill sites.

Most of the textile machineries cause noise, sound and air pollution.
Exploitation of animals often goes hand in hand with intensive farming practices that damage environment.

World's top firms cause $2.2tn of environmental damage.

Pollution caused by the world's biggest companies would wipe out >1/3rd of their profits . London-based consultancy Trusoct found the estimated combined damage was worth US$2.2 trillion (1.4tn) in 2008. More than half of the total of the $2.2tn estimate for climate change, was emissions of greenhouse gases (does not include damage caused by household and government consumption)

May they, can they, should they, and do they?

The environmental aspect of CSR is defined as the duty to cover the environmental implications of the companys operations, products and facilities; eliminate waste and emissions; maximize the efficiency and productivity of its resources; and minimize practices that might adversely affect the enjoyment of the countrys resources by future generations.
-World Bank

Source: Journal on the Assessment of CSR in India by the German Development Institute (DIE) and Centre for Social Markets,India under the UN Global Compact


1. Corporate Environmental Policy 2. Environmental Audit

3. Employee Involvement
4. Green Procurement 5. Green Products



Procured from :

Procured from

Decreasing fertility of soil More insect infestation of crops

Scarred landscapes

More polluted air

Diseases spread easier

Extreme weather e.g. heat waves

Less oxygen in oceans

More forest fires


Warmer temperatures

More floods/droughts Disproportionate rainfall

Shortage of potable water

Severely damaged aquifers

-Competitive Disadvantage

- Out of Social Obligation or fear of Public Opinion

-Use of money for things not directly related to the business - Shift of focus away from a corporations main business concerns - Extra staff required to fulfill corporate social responsibility jobs required for a company to undertake its CSR initiatives.

Key References: 1. BSR, Business for Social Responsibility; 2. UN Conference on Trade And Development 1999, World Investment Report 3. World Bank Institute 2002, e-Course on Corporate Social Responsibility and Sustainable Competitiveness, Washington D.C. 4. Journal on the Assessment of CSR in India by the German Development Institute (DIE) and Centre for Social Markets,India under the UN Global Compact 5. Procter & Gamble, Asia,; Tata Consultancy Services, 6. Glachant, Matthieu. 2007. Non-binding voluntary agreements. Journal of Environmental Economics and Management 54: 3248. 7. 8.