A FINAL REPORT ON

SATISFATION OF MILK MEN FROM DAIRY AT

The Karmali Dudh Utpadak Shahkari Mandali Limited.

Submitted to

Shri Manilal Kadakia College of Management & Computer Studies, Ankleshwar

Affiliated to VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT In partial fulfillment of the Requirement for the degree of BACHELOR OF BUSSINESS ADMINISTRATION Submitted By Norat salim siraj T.Y.B.B.A (VIth SEMESTER) ROLL NO.000225 Shri Manilal Kadakia College of Management & Computer Studies Hansot road, Ankleshwar2011-2012

DECLARATION
I, Salim norat, hereby declare that the project report on SATISFATION OF MILKMEN for dairy submitted to South Gujarat University, Surat. in partial fulfillment and the requirement of Degree of Bachelor of Business Administration (Marketing) Under guidance of Mr. Vipul Patel, Lecturer in marketing B.B.A. programmer, (Shri Manilal Kadakia College of Management and Computer Study, Ankleshwar) and that it is not formed the basis for award from any degree or similar title to any candidate of any collage Affiliated to South Gujarat University, Surat.

SALIM NORAT S.

T.Y.B.B.A (6 SEM)

PREFACE
Marketing is a subject that cannot be expertise in classroom marketing management directly deals with the dynamic marketing environment and to have a through understanding of the environment marketers need to come out in the field and experience for themselves the difference between classroom study and field study. This market research study is also intended to makes us (the student of Advanced Marketing Management) more conversant to the actual marketing practices, in addition to the theoretical knowledge.s This project report is prepared after a details study of village farmers, this farmers are given milk in dairy in both time, done by salim norat S., 6th semester, B.B.A. programmer, (Shri Manilal Kadakia College of Management and Computer Study, Ankleshwar)

Name: salim norat s. Place: Ankleshwar.

ACKNOWLEDGEMENT
This successful project report has been made possible through the direct and indirect co-operation and guidance of various persons for whom I wish to express my appreciation and gratitude. First & foremost, my intellectual debt is to those persons who have contributed significantly guidance to complete my project report successfully. I am thankful to the following persons who have provided me their costly and valuable time for preparing my project. I am also thankful to them for trust in me and giving me an opportunity for do something better for my bright future. I am thankful to Mr. Asifa sayed , Manager of The Karmali Dudh Utpadak Shahkari Mandali Limited. , karmali, without the permission of him this project is not possible. I am thankful to Mr. Vipul Patel, Professor of Shri Manilal Kadakia collage of management & computer studies, Ankleshwar. For their help & co-operation. Last but not least, I would like to thank my all respondents without whose responses this project cannot be made.

Yours sincerely, Salim .s.norat

SR NO. CHAPTER 1 INTRODUCTION

PARTICULARS

Page no.

Introduction of industry Introduction of company CHAPTER 2 CHAPTER 3 CHAPTER 4 PRODUCT PROFILE LITERATURE REVIEW RESEARCH METHODOLOGY Research objectives Research design Data collection method Data collection tool Sampling plan Research area Project period Limitation Scope of study CHAPTER 5 CHAPTER 6 DATA ANALYSIS & INTERPRETATION FINDINGS Conclusion Recommendations Bibliography &Webliography Questionnaire synopsis

Chapter: 1 INTRODUCTION

INTRODUCTION OF INDUSTRY
History of Dairy
India has the highest livestock population in the world with 50% of the buffaloes and 20% of the worlds cattle population, most of which are milch cows and milch buffaloes. Indias dairy industry is considered as one of the most successful development programmes in the postIndependence period.

In the year 2006-07the total milk production in the country was over 94.6 million tonnes with a per capita availability of 229 gms per day. The industry had been recording an annual growth of 4% during the period 1993-2005, which is almost 3 times the average growth rate of the dairy industry in the world. Milk processing in India is around 35%, of which the organized dairy industry account for 13% of the milk produced, while the rest of the milk is either consumed at farm level, or sold as fresh, non-pasteurized milk through unorganized channels.

Dairy Cooperatives account for the major share of processed liquid milk marketed in the India. Milk is processed and marketed by 170 Milk Producers Cooperative Unions, which federate into 15 State Cooperative Milk Marketing Federations. Over the years, several brands have been created by cooperatives like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan).Nandini(Karnataka),Milma(Kerala),and,Gokul(Kolhapur).

Uttar Pradesh, Punjab, Haryana, Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu are the milk surplus states in India. The manufacturing of milk products is obviously high in these milk surplus States. Exports of dairy products have been growing at the rate of 25% per annum in the terms of quantity terms and 28% in terms of value since 2001. Significant investment opportunities exist for the manufacturing of value-added milk products like milk powder, packaged milk, butter, ghee, cheese and ready-to-drink milk products.

India has emerged as the largest milk producing country in the world with present level of annual milk production estimated as 94.5 million tonnes. We expect a production level of 135 million tonnes by the year 2015. India has a large livestock population base constituting 278 million livestock including 180.5 million cattle, 82.8 million buffaloes, 4 million sheep and 9.2 million goats. The livestock population is projected to increase to 322 million by the year 2015. The large livestock population is raised primarily on crop residues and grazing in the common property including basement. The forest area, which was a major source of grazing, is no longer available to livestock breeders especially landless people. As a consequence, the available feed resources fall short of the nutritional requirement. The shortfall is estimated as 59.9 million tonnes for the green fodder and 19.9 million tonnes for dry fodder. This shortfall is likely to increase by 2015 to 63.5 million tonnes of green fodder and 23.56 million tonnes of dry fodder.

The landless people are, therefore, likely to face severe shortage of resources to raise cattle and other species of livestock. There is a real danger that in the absence of resources to maintain their stock, these under-privilege rural people may give up livestock farming. This could be a serious setback to lakhs of rural families who derive income as well as employment opportunitiesfromlivestocksector.

India prepares to tackle the international market following Japan, where milk consumption today, has more than trebled to 70 kg per capita from a mere 20 kg in the 'sixties - the consumption of dairy products in other Asian 'tiger' nations is also growing. As a consequence creating excellent export opportunities for India, as these nations are deficient in milk by at least 3 million tonnes per year. India, with some 27 per cent of Asia's population, accounts for more than half of the milk output with enough growth potential to explore foreign markets. In anticipation of the export opportunities and in view of the post GATT scenario, India is gearing up totackle the demands of the international market.

Indian companies are preparing themselves to meet international standards and other nontariff barriers. Planners are taking measures to meet the sanitary and phyto-sanitary specifications - prescribed by Office International des Epizooties (OIE) under the auspices of the World Trade Organization (WTO) -, which range from the quality assurance of processed dairy products to the health status of livestock.

New Challenges of Globalisation and Trade Liberalisation - Perspective 2012

The NDDB has recently put in place .Perspective 2010.to enable the cooperatives to meet the new challenges of globalization and trade liberalization. Like othermajor dairying countries of the world, the Indian

cooperatives are expected to play a predominant rolein the dairy industry in future as well. However, Indiais in the mean time, attaining its past glory and is onceagain becoming .DOODH KA SAGAR.. But, whatpercentage of this SAGAR is handled by thcooperatives - just a little over7%. Since liberalizationof the dairy sector in 1991, a very large number ofprivate sector companies / firms have, despite MMPO, established dairy factories in the country. The s hareofthetotal milk processing capacity by private sectoris 44% of total installed capacity of 73 MLPD (Million Litres Per Day) in the country. Therefore, the total share of the organized sector, both cooperatives as well asthe private sector is barely 12%. What is, therefore, disquieting is that as much as 88% share of the total

milk production is commanded by the unorganized sector - who specializes in selling substandard, unpasteurized milkmore often than not adulterated with harmful

chemicals.Besides,growth in milk production is likely to continu eat the present rate of 4.4% in the near future. Who is going to handle this incremental milk? We must bearin mindis both income and price what we must bearin mind both income & price elasticity account for approximatily 15% of the total expenditure of food. Demand for milk, at current rate of income growth is estimated to grow at 7% per annum. Interestingly, demand for milk is expected to grow steadily over

the next two decades as the low income rural and urban families who have higher expenditure elasticity would also increase their income due to new economic environment. Let us now look at some other economic indicators. According to the World Bank ,India is the fourth largest

economy in the world going by the purchasing power parity estimates. Further, India has been identified as among the first 10 emerging markets in the world. India has the vastest domestic market in the world with over one billion consumers - a majority of whom are vegetarians with drinking of milk as habit. The untapped potential of the dairy sector is immense and opportunity to set

Key facts

65 per cent of the milk is sold in loose form Only 5 per cent of the milk is sold through retail chains 70 per cent is delivered to the homes by milk agents Carton milk or packaged milk has been growing at 24 per cent annually Most branded FMCG companies are keen on launching flavoured dairy products whose market size is pegged at US$ 166 million

Swot Analysis
Strength

Weakness

Largest milk producer in the world A huge base of around 11 million farmers

Poor feeding practices Poor access to institutional credit Lack of cold storage facilities

Traditional emphasis on consumption Opportunity Threat

Elastic demand; economic growth will spur demand

Nearly 80 per cent of the Indian dairy industry is unorganized

Increasing preference for branded dairy products

Removal of import duty has led to the threat of dumping

Growing focus on health and nutrients in urban market

Porter competitive analysis

Threat of competition is high as there are no entry barriers and consequently there are many brands and local players making up the competitive rivalry

Threat of substitutes is low as milk is an essential item for beverages like tea, coffee etc. Also traditional consumption habits make milk a favourite with most households in India

Bargaining power of suppliers is low because suppliers mainly comprise rural households and small co-operatives

Bargaining power of consumers is high because of competition in the organized sector and large unorganized market in rural areas

Lead Players Nestle, Amul, Britannia, Dynamix Diary, Sterling Agro, Haryana Milk Foods, Mohan Food, Modern Dairy, K Dairy
Leading Brands Amul, Sapan, Vijaya Spray, Meadow, Mohan, Parag, Shweta, Malkana, Gagan, White Magic, Every Day.
Market Growth Rates 1990-91 - 1996-97 1996-97 - 2001-02 2001-02 - 2006-07 2004-05 - 2009-10 2009-10 - 2014-15 3.6% 10.1% 8.7% 8.3% 8.0%

Milk Production in India Production in India Year 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05* 2005-06 Production (Million Tonnes) 55.7 58.0 60.6 63.8 66.2 69.1 72.1 75.4 78.3 80.6 84.4 86.2 88.1 90.7 94.6 Per Capita Availability (gms/day) 178 182 187 194 197 202 207 213 217 220 225 230 231 229

220

INTRODUCTION OF THE COMPANY:

COMPANY PROFILE

Background of The KarmaliDudhUtpadakShahkariMandali Limited.

The Karmali Dudh Utpadak Shahkari Mandali Limited is belongs to Bharuch dairy The Karmali Dudh Utpadak Shahkari Mandali Limited were Establishment in 19/05/1997. The village local people is founder of the organization. It is accompany form of organization. Today this dairy is 20 villages milk collecting and supply in bharuch dairy. The average milk collection of two time is 1000 liter per day.

The Karmali Dudh Utpadak Shahkari Mandali Limited also provide types service: 1. Free health checkup for animal 2. Given the some needed mediation for animal 3. Also provide free consultancy relating animal problem

CHAPTER 2 PRODUCT PROFILE

The KarmaliDudhUtpadakShahkariMandali Limited.

The types of product or service are provide to the costumer I. The main service is to collecting milk and supply in Bharuch dairy
The main service is the to 20 villages milk are collecting each day 1000 letter.bothe time morning and evening to cow or buffalo

II.

Dairy provide the mediation to improve the fat

Milkoplus
Milkopls is help to the milk fat improve this tabulate are give in 1 time either morning neitherevening

III.

Animal food
Papdye
Papdye is normal food for cow or buffalo papdye is give in food time its Depending of the animal capability or farmer

Khoer
Khoer is normal food for cow or buffalo papdye is give in food time its Depending of the animal capability or farmer how to treat the animal

Dana
Dana is normal food for cow or buffalo papdye is give in food time its Depending of the animal capability, or farmer how to treat the animal

Bhusu
Bhusu is normal food for cow or buffalo papdye is give in food time its Depending of the animal capability, or farmer how to treat the animal

Makhan-malye
Makhan-malye is normal food for cow or buffalo papdye is give in food time its Depending of the animal capability, or farmer how to treat the animal,this food Is very effective for animal.

Fertilizer
Organic Fertilizer Product Range

Brands:

Shree Narmada Powder Organic Soil Fertilizer Bio-Gold Granulated Organic Fertilizer (highly effective, economical & eco-friendly) Narmada Bio-Zyme-G Organic Soil Fertilizer (granulated growth promoter & enhancer)

Chemical based Fertilizers

Brands & Products:

Himalay (NPK Mixed Granulated Fertilizers Grades: 20:20:00 | 20:10:10 | 12:32:06 | 18: 18:10 | 15:10:00 Single Super Phosphate Powder & Granulated Power Gold (Granulated Soil Conditioner): Ca: Mg: S (20: 5: 10) Crowin Magnesium Sulphate [MGSO4] BentonetSulphur Narmada Zinc 4+

CHAPTER 3 LITERATURE REVIEW

consumer satisfaction
Definition
Essentially, consumer satisfaction is the extent to which consumers are happy with the products or services provided by a business. It is an important concept in business, because happy customers are those most likely to place repeat orders and explore the full range of services offered. According to the Department of Marketing at Washington University, there is no single definition of consumer satisfaction. However, all the definitions in the literature and from consumers describe consumer satisfaction as a reasoned or emotional response to a product, service or consumer experience at a particular time. The expectations-disconfirmation paradigm provides the most popular explanation of consumer satisfaction. However, and as is occasionally noted, if a customer experiences disconfirmation after consuming a product, future expectations regarding the product should be revised toward the performance perceived by the customer. If expectations do not change in the face of disconfirmation, the implication would be that the customer did not learn from their consumption experience. Assuming that a customer will learn from experience, then decreasing levels of disconfirmation should affect customer satisfaction. For example, if a customer is surprised by an excellent service experience he or she will be satisfied. Yet the customer now has higher expectations for the service the next time it is purchased. If product performance is consistent, the degree of disconfirmation will diminish regardless of whether the revised expectations are exceeded or just met. If disconfirmation is the best predictor of satisfaction, then satisfaction should vary directly with disconfirmation to a steady state level, despite increasing expectations. A longitudinal approach to the antecedents of consumer satisfaction logically implies the hypothesis of systematically varying consumer satisfaction.

Literature related to consumer satisfaction, repurchase behavior, switching barriers, and consumer information updating is reviewed in order to fashion a model that integrates these concepts. A longitudinal study of the antecedents of satisfaction and their consequence over time could not be found, although several articles study satisfaction in a dynamic setting. The review also reveals the following three important conceptual relationships: 1) satisfaction is a function of expectations, perceived performance, and disconfirmation; 2) intention to repurchase is a function of consumer satisfaction and switching barriers; and 3) choice is a function of expectations and intention to repurchase. These relationships are integrated in a conceptual model called the Satisfaction-Based Repeat Purchase Behavior model. The model is dynamic and emphasizes satisfaction as a primary determinant of repurchase behavior. It also incorporates the antecedents of satisfaction, and allows their effect to vary with time. A combination of the model and the notion of systematically varying consumer satisfaction makes it possible to formulate some interesting predictions that have many implications for marketing. Specifically, the hypothesis of systematicallyvarying consumer satisfaction provides a rationale for continuous improvement, yet reinforces the notion that there is no substitute for high quality and good value. This follows because customers will adapt their expectations as improvements are made, until no disconfirmation exists. When this occurs, satisfaction is based solely on expectations (or performance). The higher the expectations that are met, the higher the customer satisfaction and probability of repurchase. If satisfaction is assumed to be a significant predictor of repurchase and switching behavior, another implication is that if satisfaction varies with disconfirmation to a steady state or equilibrium level, the probability of repurchase and switching will be affected in a predictable way. Moreover, the positive disconfirmation created by a surprise factor and its effect on consumer satisfaction and repurchase probabilities will dissipate over time, which implies that switching behavior becomes more probable as satisfaction decreases. Another implication is that the hypothesis of systematically varying consumer satisfaction may offer an alternative

explanation to the variety-seeking phenomenon, or it may even offer a rationale for variety seeking. Both the variety seeking literature and the hypothesis of systematically varying consumer satisfaction predictin the typical casea decreasing marginal utility of product consumption. Diminished satisfaction with one product is a good reason to try an alternative, and it might be difficult to discern whether variety seeking or a desire to increase satisfaction is the goal.

 CUSTOMER TELLS WHAT IS IMPORTANT:-SATISFACTION VS. DISSATISFACTION

IF MET

CUSTOMER HOPES & ASKS BUT DOESNT EXPECT:- IF MET THEN DELIGHTED. UNLIKELY TO CAUSE DISSATISFACTION. BUILD CUSTOMER LOYALTY BENEFITS ABOVE & BEYOND EXPECTATIONS: -IDENTIFY AND SUGGEST
INNOVATIONS WITH NEW PRODUCTS

 MEETING BASIC RESPECT & COURTESY NEEDS:- DISSATISFACTION IF NOT MET;

INDIFFERENCE IF MET

SOME KEY POINTS ON DEVELOPING

LOYALTY
SINCE WHAT WAS ONCE UNEXPECTED/UNSTATED BECOMES EXPECTED/STATED, YOU MUST
KEEP INNOVATING

PERFORMANCE EXCELLENCE OCCURS BY DESIGN, NOT DEFAULT ALL PARTS OF THE ORGANIZATION ARE PART OF CREATING CUSTOMER LOYALTY RELIABILITY: KEEPING YOUR PROMISE, DOING WHAT YOU SAID YOU WILL DO. DOING THINGS
RIGHT THE FIRST TIME.

ASSURANCE: MAKING THE CUSTOMER FEEL SAFE IN THEIR DEALINGS WITH YOU, BEING
THOROUGHLY PROFESSIONAL AND ETHICAL.

TANGIBLES: HOW THE PRODUCT/SERVICE LOOKS TO THE CLIENT, THE APPEARANCE OF

PERSONNEL AND EQUIPMENT, ETC.

EMPATHY: THE DEGREE TO WHICH THE ORGANIZATION AND SERVICE PERSONNEL UNDERSTAND
THE INDIVIDUAL CLIENT AND THEIR NEEDS, THE ABILITY TO ADAPT THE SERVICE TO EACH CLIENT, THE WILLINGNESS TO 'GO THE EXTRA' FOR THE CLIENT.

RESPONSIVENESS: THE AVAILABILITY, ACCESSIBILITY AND TIMELINESS OF THE SERVICE. THE

ABILITY TO RESPOND TO ENQUIRIES AND COMPLAINTS IN A TIMELY FASHION.

CHAPTER 4 RESEARCH METHODOLOGY

RESEARCH OBJECTIVE
PRIMARY DATA The objective of the primary data is as follows: The objective of the study is to find out farmer or milk man satisfaction (ankleswer tal.villages) at the Karmali Dudh Utpadak Shahkari Mandali Limited. The objective is also to find out the ways to improve the satisfaction quality at The Karmali Dudh Utpadak Shahkari Mandali Limited.

SECONDARY DATA The objective of the secondary data is as follows: The data collected by means of a field survey to achieve the objectives of this consumer satisfaction Secondary data is collected to study the past & present market scenario of Security Service industries. It has also helped to find out the dairyMarket & his marketing strategy.

This project was giving me from The Karmali Dudh Utpadak Shahkari Mandali Limited.All farmer are given good respond and other milk man are given good respond

RESEARCH DESIGN
The American management Association defines Marketing Research as The systematic gathering of data problems relating to marketing of goods and services. The process of marketing research is to provide information which will facilitate the identification of an opportunity of problem situation and to assist the management in arriving at the best possible decision, which such situation encountered objectively accuracy are therefore required of such studies, as they form the best basis of decision making. Using scientific method one can reduce to a large extent the errors that might be caused due to inappropriate decisions. The design selected was Descriptive type; the descriptive study is typically non-convenient The aim is descriptive study is to get accurate and complete information so the procedure used must be carefully planned. descriptive study is designed to describe something. Like the characteristics of the users of given product. Descriptive study are done when researcher is interested in knowing the characteristics of certain groups like. Age Sex Education level Occupation of income

SAMPLING PLAN
(1) The Universe: The universe is the entire group of items that the researcher wishes to study & about he plans to generalize. A researcher should decide the target population that will be sampled. In this study the target population is customers of dairy. Between the months of Feb to (2) Sample Size: Total 75 respondents have been interviewed. The sample size is each

(3) Sampling Method: As the farmer come on dairy to give the milk available, it was possible to go in for nonprobability sampling method. But in this research, the non-convenience,non-probability sampling technique has been used to make the sample that can represent the universe.

RESEARCH INSTRUMENT AND CONTACT METHOD

Research Instrument: Instrument used in research is questionnaire, which was prepared to get relevant information form customer. Questionnaire of both Structured & unstructured question was used for the survey. Questionnaire was prepared taking in consideration objective of study & for that the researcher Collected information. In order to collect the information questionnaires were prepared was directed to collected information regarding dairy. This Questionnaire contains 18 Questions. It included question, which enabled to get information regarding of which Security dairy can gave various service. Contact Method: Here the contact method used is personal interview. The personnel interviews were conducted mostly at

DATA COLLECTION METHOD

The data were collected by means of a field survey to achieve the adjectives of this market research. For collection of the primary data, a questionnaire was designed for the dairyA copy of the Questionnaire is attached on page no. 18 in the annexure. Data collection method adopted was through survey of Bharuch villages only. For this purpose questionnaire was structured and the technique applied of conducting research was Non-disguised structured technique. The questionnaire was duly pre-tested & modified it was used in the actual survey.

LIMITATIONS OF RESEARCH STUDY

We cant generalize the results available from this research project because of some of the assumptions & other limitations. In spite of maximum efforts by the researcher there are some unavoidable limitations in the research. They are listed as below. Time: Of all the constraints, the short time duration of weeks was very inadequate. The time constraint is one of the major reasons why the sample size is not larger. Representativeness: The Representative of the small sample size of 33 Companies. Hence it is difficult to generalize. Personnel bias: For respondents do not give their proper response thinking that the information would misuse. This will lead into delay & one will not be able to receive adequate information, which may be used in this project. The research was restricted to Bharuch villages As the method of data collection was telephonic interview, the customers whose not proper all the discussion & cost are very highly. As the method of data collection was

CHAPTER 5 DATA ANALYSIS & INTERPRETATION

(1).WHICH dairyyou are provide the milk ? PARTICULAR Sumuldairy OTHER TOTAL NO. OF RESPONDENT 25 10 75 % OF RESPONDENT 33.33 53.33 13.34 100

Bharuchdairy 40

% of respondent
0 13.34 33.33 Sumul dairy Bharuchdairy OTHER 53.33

Interpretation:
this chart is represented by the farmer is given the most 2 dairy sumul and bharuche dairy ,in sumul 33.33% farmer and bharuche dairy 53.33% is the most big part in bharuche villages ,and anther other dairy part is only 13.34% is the main thing how to developing the other dairy is no of reasons are is must be hear .

(2) .In day how much time.You are given milk in dairy.? PARTICULAR
Morning Evening Bothe time Total

NO. OF % OF RESPONDENT RESPONDENT

20 25 30 75 26.66 33.33 40.01 100

% OF RESPONDENT
0

26.66 40.01 Morning Evening Bothe time

33.33

Interpretation:
Bothe time given milk is big part 30 respondent means 40.01% . second part is that evening time 25 respondent 33.33%.and last part is morning is respondent is 20 and is only 26.66%.

(3)how much liter milk given in dairy.? (a) Cow <5 5-10 10-15 >15 Total NO. OF RESPONDENT 10 5 5 5 25 % OF RESPONDENT 13.33 6.66 6.66 6.66 33.31

% OF RESPONDENT

6.66 13.33 <5 5 to 10 10 to 15 6.66 >15

6.66

Interpretation:
Cow milk 33.31% total in given in part of, <5 liters milk 13.33% in give dairy 5-10, 10-15 and >15 is less than only 6.66%

(b) Buffalo <5 5-10 10-15 >15 Total NO. OF RESPONDENT 10 20 15 5 50 % OF RESPONDENT 13.33 26.66 20.04 6.66 66.69

% OF RESPONDENT 0
6.66 13.33 20.04 <5 5_10 26.66 10_15 >15

Interpretation:
Buffalo milk is big part of the 66.69% in given in dairy 5-10 liter milk is given dairy 26.66%.and onther part of 10-15 liter only 20.04% is the small part is big issue in dairy and <5 is only 13.33% and >15 is 6.66%

(c) Total cow and Buffalo <5 5-10 10-15 >15 Total NO. OF RESPONDENT 15 35 15 10 75 % OF RESPONDENT 20 46.66 20 13.34 100%

% OF RESPONDENT
50 45 40 35 30 25 20 15 10 5 0 <5 5_10 10_15 >15 20 20 13.34 100% 46.66 % OF RESPONDENT

Interpretation:
Looking this chart 5-10 liter milks 46.66% in that condition a farmer are personal selling of the milk. In 10-15 is 20% is the same reasons of the farmers are personal selling.Other<5 is 20% is same reasons are affected. and>15 is the 13.34% is big issue for dairy.

(4)In your dairy having a cold storage .?

PARTICULAR YES NO total

NO. OF RESPONDENT % OF RESPONDENT 50 25 75 66.66 33.34 100

% OF RESPONDENT
0

33.33

YES NO

66.66

Interpretation:
Looking is chat 66.66% farmer are say yes having dairy cold storage and 33.33% farmer say no have not cold storage.

(5)how many cow and buffalo you have.?

Cow <3 3-5 5-10 10-15 >15 total

No.of respondent 5 5 10 0 5 25

% OF RESPONDENT 6.66 6.66 13.33 0 6.66 33.31

% OF RESPONDENT

6.66

6.66 <3 3 to 5 6.66 5 to 10 10 to 15

13.33

>15

Interpretation:
In to cow only is 33.31% is hear.and that <3,3 to 5,and >5 is only is 6.66% and bigger part is 5 to 10 is 13.33%...

(b) Buffalo <3 3-5 5-10 10-15 >15 Y total No.of respondent 0 13 10 20 7 50 % OF RESPONDENT 0 17.33 13.33 26.66 9.37 66.65

% OF RESPONDENT
0 9.37 17.33 <3 3 to 5 26.66 5 to 10 13.33 10 to 15 >15

Interpretation:
This cart sow that 66.65% of buffalo 3 to 5 is 17.33 %, 5 to 10 is 13.33% ,10 to 15 is 26.66 % , >15 is 9.37% is good fore dairy

(6)cow and buffalo how much give milk in both time.? (a) h Cow <3 3-5 5-10 10-15 >15 total Y No.of respondent 5 10 6 7 3 31 % OF RESPONDENT 6.66 13.33 8 9.30 4 41.65

% OF RESPONDENT
4 9.3 6.66

<3 3 to5 13.33 8 5 to 10 10 to 15 >15

Interpretation:
In this chart sow that 41.65% milk in Bothe time only cow,3 to 5 liter 13.33 % and 10 to 15 liters 9.30% and 5 to 10 is only is 8 %.

(b) Buffalo <3 3-5 5-10 10-15 >15 total No.of respondent 0 5 14 10 15 44 % OF RESPONDENT 0 6.66 18.66 13.33 20 58.65

% OF RESPONDENT
0 6.66 20 <3 18.66 3 to5 5 to 10 10 to 15 13.33 >15

Interpretation:
Buffalo milks is in both time 58.65 % is in that big part is >15 is 20%,and 5 to 10 liter 18.66% and is the bigger differential between cow and buffalo .

(c) Total cow and Buffalo milk <3 3-5 5-10 10-15 >15 total 5 7 28 24 11 75 6.66 9.34 37.34 32 14.66 100 No.of respondent % OF RESPONDENT

% OF RESPONDENT
14.66 6.66 9.34 <3 3 to 5 32 37.34 5 to 10 10 to15 >15

Interpretation:
In total milk of cow and buffalo is the 10 to 15 liters is 32 % ,5 to 10 liter milk is 37.34% is >15 Is 14.66% is means a farmer is sell a milk to directed other costumer

(7). In that milk how many fat are available.? (a) Buffalo <5 5-7 7-10 10-15 >15 total No.of respondent 5 15 25 5 5 55 % OF RESPONDENT 6.66 20 33.33 6.66 6.66 73.31

% OF RESPONDENT
6.66

6.66

6.66 20 <5 5 to 7

33.33

7 to 10 10 to 15 >15

Interpretation:
Milk fat is depending the animal and farmer how can be treat to animal ,but hear some result see in figure. Buffalo milk fat is 7 to 10 fat is 33.33% and 5 to 7 is 20% is not a good performance

(b) cow <5 5-7 7-10 10-15 >15 total No.of respondent 0 2 15 3 0 20 % OF RESPONDENT 0 2.67 20 4 0 26.66

0 4

% OF RESPONDENT
2.67

<5 5 to 7 7 to 10 10 to 15 20 >15

Interpretation:
Milk fat is depending the animal and farmer how can be treat to animal ,but hear some result see in figure cow milk fat is 7 to 10 fat is 20 % and 5 to 7 is 2.67% is not a good performance

(8)what is price are given dairy ,cow and buffalo milk for 1 liter .? Prticuler Cow Buffalo total price 25 - 27 30-35 40 No. of respondent 25 50 75 % of respondent 33.34 66.66 100

70 60 50 40 30 20 10 0 Cow Buffalo % of respondent

Interpretation:
Her 66.66% people say dairy can given price is that buffalo milk 1 liter per is 30 to 35 only and 33.34% people say dairy can given price is that cow milk is 1 liter is 25 to 24 only

(9)Dairy is provide the food for animal.? PARTICULAR YES NO total NO. OF RESPONDENT % OF RESPONDENT 20 55 75 26.66 73.34 100

% OF RESPONDENT

26.66

YES 73.34 NO

Interpretation:
100 in to 73.34 % people say NO dairy can not given any food, and 26.66 % people say YES dairy can given food.

(10) If yes.?which food are given .?

Particular Khoer Dana Bhusu Papady total

No.of respondent 4 10 5 1 20

% of respondent 20 50 25 5 100

% of respondent
5 25 Khoer Dana Bhusu Papady 50 20

Interpretation:
In 20 erspondent are say dairy can given food for animal 50 % say dana,20% khoer,25 % is bhusu,5 % is papady.

(11).Any mediation are given the improve the fate.?

Particular NO Milkopls(tablate) calcium total

No.of respondent 40 10 25 75

% of respondent 53.33 13.33 33.33 100

% of respondent

33.33 NO Milkopls(tablate) 13.33 calcium

53.33

Interpretation:
In 75 respondent are say 53.33 % say no, and 33.33% is say to calcium, 13.33 % is say to milkopals (tabalat)

(12).Dairy can arranged doctor checkup for animal.?

PARTICULAR YES NO total

NO. OF RESPONDENT % OF RESPONDENT 22 53 75 29.33 70.67 100

% OF RESPONDENT

29.33

YES 70.67 NO

Interpretation:
100 in to 73.67 % people say NO dairy can not arranged any doctor checkup , and 29.33% people say YES dairy can arranged

(13).If yes .?what is pride to arranged doctor checkup.?

particular 1 month 3 month 6 month Fixe time If you needed total

NO. OF RESPONDENT 0 11 2 9 0 22

% OF RESPONDENT 0 50 9.0 41 0 100

% OF RESPONDENT
00

41 50

1 month 3 month 6 month Fixe time

If you needed

Interpretation:

50% people say 3 month,and fixe time is 41 % is ,9 % is 6 monthe.

(14).Dairy can help(loan) to purchase cow and buffalo.?

PARTICULAR YES NO total

NO. OF RESPONDENT % OF RESPONDENT 13 62 75 17.33 82.67 100

% OF RESPONDENT
17.33

YES NO 82.67

Interpretation:
100 in to 82.67 % people say NO dairy can not given any help for purchase animal , and 17.33% people say YES dairy can help for purchase the animal

(15).IF yes.? How much mount are given .?

PARTICULAR < 20000 20000 to 50000 50000 to 75000 75000 to 1 lake Total

NO. OF RESPONDENT 9 1 1 0 11

% OF RESPONDENT 80 10 10 0 100

% OF RESPONDENT
0 10 10 < 20000 20000 to 50000 50000 to 75000 80 75000 to 1 lake

Interpretation:
80 % say that dairy can given loan to <20000, 10% say 20000 to 50000, 50000 to 75000

(16).Dairy can arranged any seminars.?

PARTICULAR YES NO total

NO. OF RESPONDENT % OF RESPONDENT 0 75 75 100 100

% OF RESPONDENT
0

YES NO 100

Interpretation:
100 in to 100 % people say no dairy cannot arranged seminars

(17)If yes.?which topic there are discus .?

PARTICULAR
YES no total

NO. OF RESPONDENT
0 75 75

% OF RESPONDENT
0 100 100

% OF RESPONDENT
0

YES no 100

Interpretation:
100 in to 100 % people say no dairy cannot arranged seminars

(18)You are satisfied with you dairy .? (A) Dairy price Week Medium good total No. of respondent 20 38 17 75 % of respondent 26.67 50.66 22.67 100

% of respondent
22.67

26.67

Week Medium good 50.66

Interpretation:
100 in to 55.66 % people say they are satisfied Medium. and 22.67 % people say they are satisfied for

good, and 26.67 % are Week satisfied.

(B)

Dairy employed Week Medium good total

No. of respondent 17 26 32 75

% of respondent 22.75 34.55 42.70 100

% of respondent
22.75 42.7 Week Medium 34.55 good

Interpretation:
100 in to 34.55% people say they are Medium satisfied for work of employed .and 42.07% people say they are satisfied for good, and 22.75% are Week satisfied.

(C)

Dairy planning Week Medium good total

No. of respondent 25 33 17 75

% of respondent 33.33 44 22.75 100

% of respondent
22.75 33.33

Week Medium good 44

Interpretation:
100 in to 44 % people say they are Medium satisfied for dairy panning .and 22.75% people say they are satisfied for good, and 33.33 % are Week satisfied.

(D) Dairy management Week Medium good total No. of respondent 25 45 5 75 % of respondent 33.33 60 6.66 100

% of respondent
6.66 33.33

Week Medium 60 good

Interpretation:
100 in to 60 % people say they are Medium satisfied for management .and 6.66 % people say they are satisfied for good, and 33.33 % are Week satisfied.

CHAPTER 6 FINDINGS

Conclusion
From the overall study of organization I found that this organization is good enough although it is cooperative but still there is need to improve management of dairy so that more economical as well as social benefit can be earned.

RECOMMENDATION
Overall study the researcher can some recommendation theThe Karmali Dudh Utpadak Shahkari Mandali Limited please consideration Some farmer is saying that dairy cant provided any instruction how to take care about animal, we are recommended dairy given the some instruction to the famer about the animal. Another big issue is farmer say that dairy cant given the any information about the food and The Dairy Cant give information like how to improve milk fat we recommended to dairy farmer needed and medicine of the improve fat. Some farmer a dairy management not perform well, for better improve dairy can change their strategy collecting the milk. Some people say the dairy cant give better price of the cow milk. A milk fat is not better than any of cow and buffalo the dairy can try to better fat of the milk of buffalo and cows. Some people say that dairy cant provided any help (Loan) to purchase cow and buffalo, researcher is strongly recommended think that about this. And some farmer says that dairy cant arrange any camp for the animal checkup, the researcher strongly recommended t arranges the Doctor checkup for the animal every month or the year. Researcher recommended the dairy arrange seminar on how to care animal in session by session like monsoon etc. Hope dairy can accept this recommended fast and early.

Bibliography &Webilography :-

Research methodology by G. C. Berry http://www.indiabiznews.com http://www.scribd.com

Name: Village name : Gender:

QUESTIONNAIRE
(1).which dairy you are provide the milk ? Sumual dairy BharucheDudhdhaera dairy Other dairy

(2).In day how much time. You are given milk in dairy.? Morning Evening Both time

(3).How much liter milk given in dairy.? Cow <5 5-10 10-15 >15 buffalo <5 5-10 10-15 >15 total <5 5-10 10-15 >15

(4).In your dairy having a cold storage .? YES No

(5).How many cow and buffalo you have. ? Cow <3 3-5 5-10 10-15 >15 buffalo <3 3-5 5-10 10-15 >15

(6).Cow and buffalo how much give milk in both time.? Cow <3 3-5 5-10 10-15 >15 buffalo <3 3-5 5-10 10-15 >15 total <3 3-5 5-10 10-15 >15

(7). In that milk how many fat are available.? Cow <5 5-7 7-10 10-15 >15 buffalo <5 5-7 7-10 10-15 >15

(8).What is price are given dairy ,cow and buffalo milk for 1 liter .? Cow:- -______________________________ Buffalo:-____________________________ (9).Dairy is provide the food for animal.? YES NO

(10). If yes.?which food are given .?

Papady Khoer Bhusu Dana Other

(11). Any mediation are given the improve the fate.? Calcium Milkopls (tablate) Other Or (no)

(12).Dairy can arranged doctor checkup for animal.?

YES NO

(13).If yes .?what is pride to arranged doctor checkup.?

Every month Every 3 month Every 6 month Any fixe time Than if you needed

(14).Dairy can help(loan) to purchase cow and buffalo.?

YES NO

(15).If yes? How much mount are given .?

< 20000 20,000 to 50,000

 50,000 to 75,000 75,000 to 1 lake

(16).Dairy can arranged any seminars.?

YES

NO

(17).If yes.?which topic there are discus .?

_______________________________________ _______________________________________

(18)You are satisfied with you dairy .?

Particular Dairy price Dairy employed Dairy planning

Dairy management

week

Medium

Good

SYNOPSIS

Name Roll No Class

:- SALIM NORAT SIRAJ :- 62 :- T.Y.B.B.A (6th semester)

College Name :- SHRI MANILAL KADAKIA COLLEGE OF MANAGEMENT & COMPUTER STUDIES, ANKLESHWER. Topic :- SATISFATION OF MILK MEN

About the organization:

The Karmali Dudh Utpadak Shahkari Mandali Limited.

Establishment in 19/05/1997 Registrations no 28006

Address:-

AT.POST KAERMALY

VIA.PANOLY, RAVIDERA TAL.ANKLESHWAER BHARUCH- 392001

 Type of Firm: Private Organization

Present shop kipper :Ashif Syed

Services:-collected the milk and supply in Bharuch dairy

Equipment in dairy:- milk tester,computer, bulk cooling unit,

(1) Research methodology:

Research design: The design selected was Descriptive Study the design with non-convenient Research objectives: Primary objectives :

The objective of study is to find out SATISFATION OF MILK MEN FROM DAIRY

Secondary objectives:The data collection by means of a field survey to achieve the objective of this market research

Data collection method:

Primary data :-

Researcher has taken survey method of primary data collection.

Secondary data:Researcher has taken secondary data from website, newspaper, pamphlet &database available.

(2) Data collection tools:The data were collection by means of a field survey to achieve the objectives of this market research. & for collection of data, a questionnaire was designed for the customers/users of the motorbikes.

(3) Sampling plan:-

Sampling procedure: - non-convenient Sample size: -75 Sample unit: -1 sample = 1 milk-men

(4) Research area:

ankleshwer tal. .village

(5) Project period:- 2 months(8 weeks) (6)Scope of the study: 1. This study is carried out, ankleshwer tal.village

(7).Limitation: 1. Time & cost is the major time of this project. 2. In village face the problem of lack of knowledge towards the this study