Playing in a different league

1  

40

20

0
Jan-06
Mar-06
May-06
Jul-06
Sep-06
Nov-06
Jan-07
Mar-07
May-07
Jul-07
Sep-07
Nov-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12

Unique Visitors

Millions

ABC – Monthly Unique Visitors (Global)

120

100

80

60

Guardian.co.uk
Telegraph.co.uk
The Sun
The Times

2  

20

0
Jan-06
Mar-06
May-06
Jul-06
Sep-06
Nov-06
Jan-07
Mar-07
May-07
Jul-07
Sep-07
Nov-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12

Unique Visitors

Millions

ABC – Monthly Unique Visitors (Global)

120

100

80

60

Guardian.co.uk

Telegraph.co.uk

40

•••• NO DATA AVAILABLE ••••

The Sun

The Times

3  

Mar 2010

Mar 2012

Growth

39.2m

90.8m

132%

Daily UVs – Global

2.2m

5.4m

141%

Monthly UVs – UK

14.7m

32.2m

119%

1.0m

2.4m

136%

346m

824m

139%

Monthly UVs - Global

Daily UVs – UK

Monthly Page Views – Global

Source: Omniture/ABC

4  

0

Source: Omniture

1/1/2012

12/1/2011

11/1/2011

10/1/2011

9/1/2011

8/1/2011

2,000

7/1/2011

6/1/2011

5/1/2011

4/1/2011

3/1/2011

2/1/2011

1/1/2011

12/1/2010

11/1/2010

10/1/2010

9/1/2010

8/1/2010

7/1/2010

6/1/2010

5/1/2010

4/1/2010

3/1/2010

2/1/2010

1/1/2010

Daily UK Home Page Visitors (Thousands)

Daily UK homepage visitors
170%
Growth rate

1,800

1,600

1,400

1,200

1,000

800

600

400

200

5  

0

Source: Omniture

1/1/2012

12/1/2011

11/1/2011

10/1/2011

9/1/2011

8/1/2011

2,500

7/1/2011

6/1/2011

5/1/2011

4/1/2011

3/1/2011

2/1/2011

1/1/2011

12/1/2010

11/1/2010

10/1/2010

9/1/2010

8/1/2010

7/1/2010

6/1/2010

5/1/2010

4/1/2010

3/1/2010

2/1/2010

1/1/2010

Daily Global Home Page Visitors (Thousands)

Daily global homepage visitors
240%
Growth rate

2,000

1,500

1,000

500

6  

Top global news sites
unique
users (m)

unique
users (m)

1

MSN HomePage 320,397

8

The New York Times 47,944

2

Yahoo! News 192,920

9

BBC News 37,990

3

CNN 66,278

10

Guardian.co.uk 33,276

4

MSN News 56,957

11

Fox News 27,958

5

The Huffington Post 55,383

12

ABC News 25,285

13

The Washington Post 24,982

14

Wall Street Journal 23,337

6  
7

Source: Comscore, Jan 2012

51,699  
MSNBC 50,979

7  

£-

Source: MailOnline accounts

Mar-12

Feb-12

Jan-12

Dec-11

Nov-11

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

£2.0

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Jun-10

May-10

Apr-10

Mar-10

Feb-10

Jan-10

Dec-09

Nov-09

Oct-09

Millions

Overall Monthly Revenue
£2.5

158%

£1.5

£1.0

£0.5

Period

8  

9  

10  

£0.0

Source: MailOnline accounts

Mar-12

Feb-12

Jan-12

Dec-11

Nov-11

£1.4

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Jun-10

May-10

Apr-10

Mar-10

Millions

UK brand advertising revenue
growth rate over past two years

214%

£1.2

£1.0

£0.8

£0.6

£0.4

£0.2

11  

12  

Source: Ominiture

0
Feb 8, 2012

Jan 7, 2012

Dec 6, 2011

Nov 4, 2011

Oct 3, 2011

Thousands

4,000

Sep 1, 2011

Jul 31, 2011

Jun 29, 2011

May 28, 2011

Apr 26, 2011

Mar 25, 2011

Feb 21, 2011

Jan 20, 2011

Dec 19, 2010

Nov 17, 2010

Oct 16, 2010

Sep 14, 2010

Aug 13, 2010

Jul 12, 2010

Jun 10, 2010

May 9, 2010

Apr 7, 2010

Mar 6, 2010

Feb 2, 2010

Jan 1, 2010

Visits

Global - Daily HomePage Visits

345%

3,500

3,000

2,500

2,000

1,500

1,000

500

13  

Average global weekday daily visits to home
pages and apps

0.6m

App visits

0.5m

Mobile visits

3.4m

Total visits

Total visits  

4.0m  

Source: Omniture Discover (March)

14  

15  

16  

Mobile – Monthly Unique Users
1,800
1,600
1,400
1,200
Thousands

Guardian.co.uk
1,000

Telegraph.co.uk

800
600
400

Independent.co.uk
200

Source: ComScore

Jan-12

Dec-11

Nov-11

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Times Online
Apr-11

0

17  

0
Mar 30, 2012

40

Feb 27, 2012

45

Jan 26, 2012

Dec 25, 2011

Nov 23, 2011

Oct 22, 2011

Sep 20, 2011

Aug 19, 2011

Jul 18, 2011

Jun 16, 2011

May 15, 2011

Apr 13, 2011

Mar 12, 2011

Feb 8, 2011

Jan 7, 2011

Dec 6, 2010

Nov 4, 2010

Oct 3, 2010

Sep 1, 2010

Millions

Combined mobile daily Page Impressions
- via web browsers & apps

655%

35

30

25

20

15

10

5

18  

19  

20  

29  

0

Source: Omniture

1/1/2012

12/1/2011

11/1/2011

250

10/1/2011

9/1/2011

8/1/2011

7/1/2011

6/1/2011

5/1/2011

4/1/2011

3/1/2011

2/1/2011

1/1/2011

12/1/2010

11/1/2010

10/1/2010

9/1/2010

US Home Page Daily Traffic (Thousands)

US Home Page Traffic

190%

200

Launch of NYC news bureau

150

100

50

22  

0

Source: Ominiture

1/1/2012

12/1/2011

Launch of NYC news bureau

11/1/2011

3,000

10/1/2011

9/1/2011

8/1/2011

7/1/2011

6/1/2011

5/1/2011

4/1/2011

3/1/2011

2/1/2011

1/1/2011

12/1/2010

11/1/2010

10/1/2010

9/1/2010

8/1/2010

7/1/2010

6/1/2010

5/1/2010

4/1/2010

3/1/2010

2/1/2010

1/1/2010

US Traffic (Thousands)

Overall US traffic

92%

2,500

Launch of LA news bureau

2,000

1,500

1,000

500

23  

25

Source: ComScore

45

Feb-12

Jan-12

Dec-11

Nov-11

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Monthly UVs (Millions)

Mail Online vs New York Times GLOBAL monthly Uvs
65

60

55

50

New York Times

40

35

30

24  

3

Source: ComScore

6

Feb-12

Jan-12

Dec-11

Nov-11

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Avergae Daily UVs (Millions)

Mail Online vs New York Times
GLOBAL Daily UVs
9

8

7

New York Times

5

4

25  

Top 10 US newspaper websites by US Visitors
unique visitors (m)

% growth last 12 months

1

The New York Times 30.7

-5%

2

The Washington Post 20.0

18%

3

USA Today 18.8

19%

4

18.1

28%

5

Los Angeles Times 17.1

19%

6

Wall Street Journal 14.0

2%

7

New York Daily News 10.4

-11%

8

Guardian.co.uk 9.2

7%

9

New York Post 6.6

7%

10

Chicago Tribune 6.5

Source: ComScore February 2012

13%
26  

Who Are Our US Readers?

15-24
25
20

65+

15

25-34

10
5

Age profile (%)

0

55-64

35-44

45-54
General Internet Population
Source: ComScore Plan Metrix Site Audience Profile February 2012

MailOnline
27  

Who Are Our US Readers?
Less Than $25,000
30
25
20

$100,000+

15

$25,000 - $34,999

10

Household
income (%)

5
0

$75,000 - $99,999

$35,000 - $49,000

$50,000 - $74,999
General Internet Population
Source: ComScore Plan Metrix Site Audience Profile February 2012

MailOnline
28  

Who Are Our US Readers?
Graduated High
School
40
35
30
25
20

Graduate Level
Degree

15
10

Education
level (%)

Attended College

5
0

Attended Graduate
School

General Internet Population
Source: ComScore Plan Metrix Site Audience Profile February 2012

College Degree

MailOnline
29  

Who Are Our US Readers?
Style Conscious
40
35
30
25

Trendsetter

Social/
personal
behavior(%)

20

Beauty Conscious

15
10
5
0

Environmental

Health Conscious

Tech Geek
General Internet Population
Source: ComScore Plan Metrix Site Audience Profile February 2012

MailOnline
30  

0

Source: Omniture

Mar-12

Feb-12

Jan-12

Dec-11

35

Nov-11

Oct-11

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Jun-10

May-10

Apr-10

Mar-10

Unique Visitors (Millions)

Rest of World traffic for past 2 years

145%

30

25

20

15

10

5

31  

40  

33  

£-

Source: MailOnline accounts

Mar-12

Feb-12

Jan-12

Dec-11

Nov-11

Oct-11

£180

Sep-11

Aug-11

Jul-11

Jun-11

May-11

Apr-11

Mar-11

Feb-11

Jan-11

Dec-10

Nov-10

Oct-10

Sep-10

Aug-10

Jul-10

Jun-10

May-10

Apr-10

Mar-10

Feb-10

Jan-10

Dec-09

Nov-09

Oct-09

Sep-09

Aug-09

Jul-09

Jun-09

May-09

Apr-09

Thousands

Rest of World revenue growth

367%

£160

£140

£120

£100

£80

£60

£40

£20

34  

Top EU country traffic growth (2011 vs 2012)
Percentage growth

1

Belgium

144%

2

Finland

125%

3

Netherlands

100%

4

Ireland

95%

5

France

92%

Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012

35  

Top Non EU country traffic growth (2011 vs 2012)

Percentage
growth

Percentage
growth

1

India

144%

5

South Africa

111%

2

Japan

136%

6

Singapore

109%

3

Canada

120%

7

Australia

108%

4

New Zealand 116%

8

Malaysia

95%

Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012

36  

In Summary

Growth over past 2 Years

Daily Global homepage visitors

240%

Overall Monthly Revenue

158%

Brand advertising Revenue

214%

Global Daily HomePage Visits

345%

Rest of World Traffic (non UK or US)

145%

Rest of World Revenue growth

367%

US Home Page Traffic, since launch of NYC News Bureau

190%
37