PROJECT REPORT ON RURAL, EVENT AND DIRECT MARKETING

TOPIC- IMITATION AND COUNTERFEIT PRODUCTS

SUBMITTED TO:
Prof. DINESH WADHWA

SUBMITTED BY:
KARNIKA BHARGAVA SHOMA ROY MBA(FT) IV SEM MAJOR- MARKETING

such as a copy of a DVD with missing or different cover art. These new managers of production have little or no loyalty to the original corporation. areas with weaker labour laws or environmental regulations. as well as the imitations of works of art. the total loss faced by countries around the world is $600 Billion. In a detailed breakdown of the counterfeit goods industry. As more and more companies. the parent corporation) and marketing directly to the consumer.S Customs and Border Control. They see that profits are being made by the global brand for doing little (other than advertising) and see the possibilities of removing the middle men (i. An item which makes no attempt to deceive.e. To try to avoid this. pharmaceuticals. faulty or damaged parts. with the United States facing the most economic impact. move manufacturing to the cheaper labour markets of the third world. they give the means of production to foreign workers. Certain consumer goods. The spread of counterfeit goods (commonly called "knockoffs") has become global in recent years and the range of goods subject to infringement has increased significantly. electronics and company logos and brands. as well as taking advantage of the similarity in appearances that certain house-hold items share with certain illicit drugs.COUNTERFEIT PRODUCTS: Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. toys. clothing. is often called a "bootleg" or a "pirated copy" instead. watches. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item. This takes advantage of the extremely high prices of illicit drugs and the relatively low prices of common materials such as baking soda and oregano. companies may have the various parts of an item manufactured in independent factories and then limit the supply of certain distinguishing parts to the factory that performs the final assembly to the exact number required for the number of items to be assembled (or as near to that number as is practicable) and/or may require the factory to account for every part used and to return any unused. have become frequent and common targets of counterfeiting. it results in patent infringement or trademark infringement. especially very expensive or desirable brands or those that are easy to reproduce cheaply. Counterfeit consumer products have a reputation for being low quality. Some see the rise in counterfeiting of goods as being related to globalization. In the case of goods. Apparel and accessories accounted for over 50 percent of the counterfeit goods seized by U. To help distinguish the . or convince the consumer that they could deceive others with the imitation. in an effort to increase profits. The word counterfeit frequently describes both the forgeries of currency and documents. software.

In this case. Ease: your consumers will buy fake products because they are easy to obtain. the copyright holder may also employ the use of serial numbers and/or holograms etc. . Sentiment: your customers will buy a fake product because they don’t like your big company that makes the real product.     How can one fight against the counterfeit products Company can retain their existing and potential customers in order to encourage them to select your real product and to stay away from counterfeit products:  Counterfeits Are Poor Substitutes: taking the time to show your customers how fake products really don’t deliver the solution to their problems is a key step in diminishing the attractiveness of counterfeits. you first need to understand WHY your customers might choose to purchase a counterfeit product instead of your product:  Quality and Performance: your customers will buy a fake product if they believe that it is just as good as your real product – they don’t see any difference between the two except for price..originals from the counterfeits. which may be attached to the product in another factory still. you might be dealing with the wrong type of customer because this is a tough one to change. Ethics: your customers will buy fake products because they don’t think that it is illegal or immoral to do so. Reasons That Customers Buy Counterfeit Products Before a product manger can do anything about solving the problem that counterfeit products create. This reason hurts the most – you’ve make getting your product so hard that it has encouraged a counterfeit market to spring up and simplify the process of obtaining a solution to your customer’s problem. Cost: your customers will buy a fake product because they believe that they can’t afford the real product and yet they feel as though they need the product in order to be successful. This is a major image issue that is generally much bigger than just your product.

Generally. adaptation and translation of the work. who may financially benefit from it. not piracy. giving the creator of an original work exclusive rights to it. Show That Pirates Are Not Robin Hoods: in today’s media. it is a bundle of rights including. who may perform the work. inter alia. customers may start to view you as being a faceless power. It is an intellectual property form (like the patent. but also gives the copyright holder the right to be credited for the work. all too often some product counterfeiters are portrayed as being sort of a modern day Robin Hood. and other related rights. Talk About Ethical Issues: in the end everyone knows what the right thing to do is and buying counterfeit goods is NOT the right thing. Simply by having a discussion about ethics with your customers and taking the time to remind them what the right thing to do is can sometimes shrink the market for counterfeit goods overnight. Taking the time to reveal who creates the product and how the product’s success has make their life better can help to put a human face on your product. Give Your Product A Human Face: Often if your product is dominate in a market segment. In fact. its illegitimate use must have occurred in a nation that has domestic copyright laws and/or adheres to a bilateral treaty or established international convention such as the Berne Convention or WIPO Copyright Treaty. to determine who may adapt the work to other forms. communication to the public. For a work to be considered pirated. the trademark. musical and artistic works and producers of cinematograph films and sound recordings. dramatic. Copyright is a legal concept. enacted by most governments. Revealing who is really creating the counterfeit goods and showing what they are doing with the money that they are making can quickly dispel this notion. usually for a limited time. it is "the right to copy".   COPYRIGHT LAW Copyright is a right given by the law to creators of literary. There could be slight variations in the composition of the rights depending on the work. COPYRIGHT INFRINGEMENT Piracy is considered to be the illegitimate use of materials held by copyright. and the trade secret) applicable to any expressible form of an idea or information that is substantive and discrete. . Improper use of materials outside of this legislation is deemed "unauthorized edition". This glamorous image can attract customers who think that they are supporting the “good guys” by buying counterfeit goods. rights of reproduction.

LIST OF IMITATION PRODUCTS 1. Studies have attempted to estimate a monetary loss for industries affected by piracy by predicting what portion of pirated works would have been formally purchased if they had not been freely available. especially for educational reasons. film and music. Statistics regarding the effects of piracy are difficult to determine. the illegal copying of books and other text works remains common.Piracy primarily targets software. Imitation product of GD Pharmaceuticals Private Limited: Boroline Price Quantity  Imitation Product Rs 15 20 gm Original Product Rs 38 20 gm Purchased from a haat at Agrasen square . However.

2. Imitation product of GD Pharmaceuticals Private Limited: Boroplus Price Quantity  Imitation Product Rs 17 20 gm Original Product Rs 25 20 gm Purchased from a haat at itwariya bazaar malhar ganj .

Imitation product of : Fair Glow Price Quantity Imitation Product Rs 23 30 gm Original Product Rs 30 30 gm Purchased from a hatt at piplihaana square. .3.

.4. Imitation product of: Snicker Price Quantity Imitation Product Rs 5 22 gm Original Product Rs 10 25 gm Purchased from a haat at piplihaana square.

Imitation product of: Krack Jack Price Quantity Imitation Product Rs 6 66 gm Original Product Rs 5 50 gm Purchased from a haat at malwa mill market. .5.

.6. Imitation product of: Boro Viv Price Quantity Imitation Product Rs 6 10 gm Original Product Rs 10 10 gm Purchased from a haat at malwa mill market.

7. Imitation product of: Coffee Bite Price Quantity Imitation Product Rs 0. .50 1 piece Original Product Rs 1 1 piece Purchased from a haat in musakhedi.

8. . Imitation product of: Ponds Price Quantity Imitation Product Rs 20 50 gm Original Product Rs 25 50 gm Purchased from a haat in musakhedi.

Imitation product of: Pepsodent Tooth Paste Price Quantity Imitation Product Rs 10 40 gm Original Product Rs 10 25 gm Purchased from a haat at agrasen square.9. .

10. . Imitation product of: Fair and Lovely Price Quantity Imitation Product Rs 7 10 gm Original Product Rs 10 10 gm Purchased from a haat at agrasen square.

11. Imitation product of: Secret Temptation Price Quantity Imitation Product Rs 5 15 gm Original Product Rs 8 15 gm Purchased from a haat in musakhedi. .

12. Imitation product of: Spinz Talc Price Quantity Imitation Product Rs6 20gm Original Product Rs15 20gm Purchased from a hatt at itwariya bazar malhar ganj. .

50 1 piece Original Product Rs 1 1 piece Purchased from a haat at gwaltoli square.13. Imitation product of: Mango Bite Price Quantity Imitation Product Rs 0. .

.14.50 1 piece Original Product Rs 1 1 piece Purchased from a haat at gwaltoli. Imitation product of: Candyman Price Quantity Imitation Product Rs 0.