M Sc Fashion Designing and Merchandising Semester I and II | Fashion & Beauty | Fashion

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SYLLABUS

FOR
M.Sc. Fashion Designing & Marchandising (Semester : I-II)
Session: 2011-12

GURU NANAK DEV UNIVERSITY AMRITSAR
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1 M.Sc. Fashion Designing & Merchandising (Semester System)

M.Sc. Fashion Design and Merchandising M.Sc. Semester- I Scheme of Studies & Examination
Paper Subject Theory Practical No. of Periods Per Week 2x3 Duration of exam 4 Hrs. Ext. Int. Total Marks 100

I

Fashion Illustration Workshop Pattern Making and Grading Computer Aided Fashion Designing History of Indian Costumes Communication Skills in English

-

Pr

75

25

II III

-

Pr Pr

2x3 2x3

5 Hrs. 3 Hrs.

75 50

75 25

150 75

IV

-

Pr

2x3

3 Hrs.

80

20

100

V

Th

-

3

3 Hrs.

50

-

50

VI

Th

Pr

6

3 Hrs.

50+25

-

75

Total Marks = 550

after Semester II. 50 - 50 VI Project 3 - - 50 50 Total Marks = 550 In plant Training: Students to undergo in plant training in any garment industry/ Manufacturing unit/ Import export unit/ Textiles manufacturing unit/ Merchandising Firm. 80 20 100 V Th - 3 3 Hrs. 75 60 75 40 150 100 IV - Pr 2x3 3 Hrs. Fashion Design and Merchandising M. of Periods Per Week 2x3 Duration of exam 4 Hrs. Semester-II Scheme of Studies & Examination Paper I Subject Fashion Illustration Workshop Pattern Development & Draping Computer Aided Fashion Designing (Practical) Fashion Merchandising and Marketing Traditional Textiles and Embroideries Theory Practical Pr No.Sc. 75 Int.Sc.Sc. Ext. Fashion Designing & Merchandising (Semester System) M. . 3 Hrs. A project report and certificate of completion from the training unit to be submitted in the department is mandatory. 25 Total Marks 100 II III - Pr Pr 2x3 2x3 5 Hrs.2 M.

Tints and Shades and using them in Geometrical.Sc. Leather. “Fashion Drawing.3 M. Basic Block Figure – Kids Flesh figure in different poses – Kids. Fashion Designing & Merchandising (Semester System) Fashion Illustration (Practical) Paper-I Objective: • To understand fashion illustration concepts and techniques. Colour Schemes – Monochromatic. “Fashion Design Drawing presentation”. Adjacent. Knit. . Brocade. Kathryn McKelvey “Illustrating Fashion” by Black well Science. Unit – II Rendering different mediums – Pencil (Charcoal. “ Fashion Sketch Book”. Steadler). Velvet. Cool. 1996 B. Pastel and Ink. Practical: 2 x 3 Pds/ Week Time for Paper: 4 Hrs Total Marks: 100 Ext. Julian Seaman. Denim. 2006 by Fairchild Publication Stan Smith. Colour and Colour Wheel. Batsford Ltd. Poster. nature study (Flowers and leaves). London. Abstract and Realistic Designs Unit – II Patterns and Motifs suitable for kids wear Creating various texture using different techniques and mediums – Net. Ireland Patrick John.T.:75 Int. Complementary. “Professional Fashion illustration” by B. question may have sub parts. Batsford. Achromatic. “The Illustration handbook” 1984 by Macdonld Co. Water. • • Books Recommended: 1) 2) 3) 4) 5) 6) Abling Bina.The basic Principles” 1994. Oil.T. Rainbow Pastels. One question from each unit.:25 Instructions to the Examiner: • The Examiner will set 3 questions. Tweed.T. B. Warm. Lace. Silk and Corduroy. Batsford Ltd. Polychromatic. Allen and Seaman. Fur. • • • • • • Unit – I Basic drawing techniques and sketching.

out of 75 marks. Julian. Bray N. B. Fashion Design Drawing and Presentataion. Mc Millian Publishing Company. Practical: 2 x 3 Pds/ Week Time for Paper: 5 Hrs Total Marks: 150 Ext. Francisco Canfield Press. Kessinger Publishing. Butterrick Publishing co. • Party Wear • Casual Wear • Sports Wear • Uniform (School) The jury Comprising of teaching faculty will mark the three Garments attempted by the students. Mary Brooks Picken. Drake And Nicholas. Instructions to the Faculty: Students to construct three Garments from the below mentioned kid’s wear collection. Dress Pattern Designing. and finishing of the garment. 2003(5th edition) Willey Blackwell. 1977. 1971. 1995. Emphasis should be given to pattern development.:75 Instructions to the Examiner: Construction of any one garment. Measure. Seaman.. Holt Rinehart and Winson.T. 10 Marks Books Recommended: Essential Reading: 1) 2) 3) 4) 5) 6) 7) 8) 9) McCall’s Sewing in Colour.Sc. Tata Sharon Lee. Professional fashion Illustration.Batsford London.:75 Int.1922. Singer Sewing Book. Cut and Sew. “Inside Fashion Design”. Ireland Patrick John. 1996. • Photo Shoot 10 Marks The Documentation of all processes in one report to be submitted in the department. Fashion Designing & Merchandising (Semester System) Workshop (Practical) Paper-II Objective: To enable the students to apply the knowledge of design process in making a collection.4 M. design features. 1943. “Fashion Illustration”. . Thames and Hudson London. B. 1994. Pattern Making for Fashion Design by Helen Joseph Armstrong. Pattern Development • Development of basic blocks • Pattern making and layout 20 Marks 10 Marks Product Development 25 Marks Construction on actual fabric. Batsford London. 2005. The marks distribution of the collection will be as follows: Design Development • Research • Finalisation of Theme • Sourcing • Finalization of designs • Measurements and specification sheets.T. placement on the fabric. Prentice Hall.

Butter Worth. Draping for Fashion Design. 11) Ernestine Koff. Vogue Sketch Catalogue. 16) Bina Abling Fashion Illustration. 2006. Fairchild Publication. B. Fairchild Publication. 13) Hilde Jaffe. 2007.Paci. Cole Publishing Co. The Pepin Press.5 M. 1987. 1911. 200. 15) Elisabetta Drudi. London. Fashion Rendering with Color. 18) Thames & Husdon. 2002. Si New House. 17) Bina Abling. 14) Ireland. 2008. Heimeneman. T. 12) Martin Shoben. Fairchild publication. Claudia Barbara. . Batsford.T. Fashion Design Drawing and Presentation 1996. Patrick John.Sc. .”. 1997. “Figure Drawing for Fashion”. Pattern Cutting & Making Up. Design Apparel through Flat Pattern. Fashion Designing & Merchandising (Semester System) Further Reading 10) Basic Pattern Skills for Fashion Design by Bernard Zamkoff.

Practical: 2 x 3 pds/ week Time: 3 hrs Instructions to the examiner: The examiner will set one question each from Unit II. • Pattern making terms. fitting problems.:25 .Sc. Drafting of Sleeves:• Circular/ Handkerchief • Bishop Sleeve • Lantern Sleeve • Juliet Sleeve • Saddle Sleeve • Drop Shoulder Sleeve. Unit . Unit – I Introduction to Pattern Making • Pattern making tools.: 50 Int.6 M. • To apply the knowledge of pattern development for creating structural designs. Drafting of Skirts: • Basic Skirt • Wrap around skirt • Handkerchief skirt Developing contoured Patterns: • Halter Style • Off Shoulder • Double Breasted Total Marks .II Child Bodice block and Sleeve Block Adult Bodice block and Sleeve block using metric system. Fashion Designing & Merchandising (Semester System) Pattern Making and Grading (Practical) Paper-III Objective: • To understand the purpose of pattern development.75 Ext. Drafting of Collars: • Winged Collar • Chelsea Collar • Bishop Collar • Coat Collar • Shawl Collar • Stand & Fall Collar • Convertible Collar. III and IV. selection of right size. Anthropometric measurements (in cms and inches) Study of various sizes and measurements: measurement charts.

III Dart Manipulation: • Shifting of Darts by pivot method. . Altered Clothing.t. Dorling Kindersley(India) Pvt. 7. 2000.. 1998. Creative Pattern Skills for Fashion Design (f. 3..7 M. 1990. 2. Sandra Betzina. Pattern making for Fashion Design. easiest Tailoring. Further Reading: 4. . Ltd.. Bernard Zamkoff and Jeanne Price. easier. Pletsch Inc. Fantastic Fit for Every Body. India. Publisher: Fairchild Books & Visual. Helen Joseph Armstrong. 1998. Collection).Fit for real People. Easy . Kathleen Maggio. 2000. published by Rodale Press Pati Palmer and Marta Alto Palmer.Sc. Gale Grigg Hazen.i. 6. slash and spread method on full scale... 2003 Taunton Pr. 5. (One Exercise for each of the following) • Single Dart Series • Two Dart Series • Multiple Dart Series • Princess Line and Empire Style Lines • Style Darts • Yokes • Gathers Unit – IV Introduction to Grading-: Direct and Vector Method • Grading of Adult Bodice Block • Grading of Full Sleeve • Grading of Skirt Block. published by Palmer/ Pletsch Inc. Books recommended: Essential Reading: 1. Pati Palmer and Susan Pletsch. Fashion Designing & Merchandising (Semester System) Unit . Fast Fit – Easy Pattern Alterations for every Figure.

Shirt.: 80 Int. Scarves. lantern. applying various textures and effects. Belts. A-Line. Fisherman Pants. closing and saving a file. Capri. Fishtail. • Each question will carry equal marks. • Sleeves: Raglan. Female and Kids . Fashion Designing & Merchandising (Semester System) Computer Aided Fashion Designing (Practical) Paper-IV Objectives: To enable students to handle tools of Adobe Illustrator & Photoshop to create fashion and design Illustration. Jodhpuri. Chelsea. • Bodice: Basic. Dungries.8 M.: 20 . Petal. Practical: 2 x 3 pds/ week Time: 3 hrs Instructions to the Examiner: • Question paper will have one question from each unit.Sc. Off shoulder. Leg-O-Mutton. • Accessories: Bags. Bell Bottom. Flared. Welt. Divided. Bound and Pouch. Ruffle. Fashion Details: • Collars: Turtle. Unit I Adobe Illustrator: • Introduction Vector Graphic and Bitmap Graphic. Jewellery. Cargo. Dolman. Caps. Cowl Neckline. Cape. Bell. Virago. Hipster. • Tool Box • Grids and Guideline • Ruler Setting • Paths – With all options • Importing and Exporting • Printing a document • Filters • Layers • All Menus Project 1: Drawing the details of the following. • Opening. Puffball. • Trousers: Basic. Inseam. Double Breasted • Skirts: Basic. Peplum. Coat. Bows. • Design and Drape: Kids wear Total Marks . Convertible. • Mood Board and story Board based on Theme. Halter Style. Tuxedo. Project 2: • Figure Drawing: Male.100 Ext. • Pockets: Patch. Sailors.

12. Susan..9 M. 5. Adobe Photoshop. 2. Adobe Illustrator. Adobe Illustrator For Fashion Design Golding. Galen.0 Gruman.Sc.0 Lazer. Adobe in Design Cs2 Bible.H. Fashion Designing & Merchandising (Semester System) Unit-II Adobe Photoshop • Introduction: Vector Graphic and Bitmap Graphic. 3. Mordy. closing and saving a file. • Tool Box • Importing and Exporting • Printing a document • Image size and Resolution • Color Palettes • All Menus Project 3: Draping Simulation Books Recommended: 1. 4. • Opening. Adobe Creative Suite 2 . 12.

Costumes of Pre.independence and Post Independence period Unit – IV Traditional costumes of India • North Zone – Punjab. Karnataka Unit – V Dance Costumes of India • Punjab – Gidda and Bhangra • Assam – Bihu • Manipur – Raslila • AndhraPradesh – Kuchipudi • Rajasthan – Jhumar Note: Students to present seminars / Power-Point Presentations / or Displays on the above. Fashion Designing & Merchandising (Semester System) History of Indian Costumes (Theory) Paper-V Objectives: • To acquaint the students with the history and evolution of Indian Costumes.10 M.Mughal. Mughal and Post. .Sc. Total Marks: 50 Instructions to the examiner: • Question paper will have five units. Theory: 3 pds/week Time for Paper: 3 Hrs.Costumes of Pre. West Bengal • West Zone – Maharashtra. Jammu and Kashmir • East Zone – Assam. Comprising two questions from each unit • Students will attempt one question from each unit. • Examiner will set a total of 10 questions. • All questions carry equal marks. Gujrat • South Zone – Kerala. Unit – II Ancient Indian Civilization Costumes: • Mauryan and Sunga Period • Satvanaha Period • Gupta Period Unit – III • • Mughal Period :. Unit – I • • Origin of clothing : Theories Origin of Costumes and their development according to social factors.Mughal Period British Period :.

R. Ritu Kumar. 2001. 4. Parul Bhatnagar. (2004) the Pepline press Agile Rabbit Editions. . Indian Costumes. Costumes and Textiles of Royal India. Christie’s Book.Sc. 5.Biswas. J. Publication Division 2. A. (2003). History of British Costumes. Indian Textile Prints. Traditional Indian Costumes and textiles. Abhishek Publications Further Reading: 3. Fashion Designing & Merchandising (Semester System) Books recommended: Essential Reading 1. Planche. (2004).11 M. (1999).

Double faced. Business letters with internal choice 6. Basic forms of Communication. the topic sentence and the controlling idea. He /she may also ask the examinees to take notes. Unit – IV Article Writing on issues related to Fashion. Persuasive letters. Grandeur. Graphic art. Gauche. Finery. Fauxpas. request letters.Sc. The examiner will test the listening skills of the examinees by playing a recorded cassette or by reading out a passage himself / herself and asking questions. Summary writing of passage 5. structure. Article Writing 7. basic. Reading Purpose. Cool. Instructions to the Examiner for Practical/ Oral Exam: The Practical/ Oral Examination will be conducted by the examiner appointed by GNDU as per rules. Reading outcomes: Paraphrasing / Précis – writing and Summary writing. Elitist. Extemporize. Five Fashion Terms 8 Marks 10 Marks 5 Marks 5 Marks 7 Marks 10 Marks 5 Marks Unit – I Introduction: Basic Communication. Unit – V Fashion Terms: Commisure. good news and bad news letters. Comprehension of an unseen Passage 3. collection letters etc. effective communication Concepts 2. Fashion Designing & Merchandising (Semester System) Communication Skills in English (Theory + Practical) Paper-VI Theory: 6 pds/week Time for Paper: 3 Hrs. business letters. Précis making of a paragraph 4. Style and Design: How to begin. Introduction. coherence. The Examiner will test pronunciation of the examinees by giving them oral exercises on Word-Stress and connected speech. Unit – III Letter – Writing: Writing styles and formating of letters. Conventional. Galish. Total Marks: 75 Theory: 50 Practical: 25 Instructions to the Examiner for Theory Exam: Examiner to follow guidelines given below: 1.6 Note Taking – 5 . sales letters. Gaudy. descriptive writing techniques and critical appreciation. fashion Police.7 Listening Comprehension .Kinds of purpose and associated comprehension. Elastane.forms of Communication. Dowdy.7 Word Stress. Pronunciation .12 M. principles / Concepts of effective Communication Unit – II Reading Skills: Model of Reading to learn – Reading tactics and strategies.

6. Cambridge University Press. 5. . English Pronouncing Dictionary. factors effecting Listening • Listening to T.Introduction of English sounds and their symbols. John Seely: Oxford Guide to Effective Writing and Speaking OUP Geetha Nagaraj – A Course in Grammar and composition.Sc.13 M. Elision. 3. By Daniel Jones. 2006 A Course in Listening and Speaking I by V.V. Advance learner’s Dictionary (New Edition). Books Recommended: 1. Cambridge University Press. Foundation Books.stress features of connected speech – Rhythm. word. Linking Listening Skills Principles of effective Listening. Foundation Books. Assimilation. English Phonetics and Phonology by Peter Roach. 4. News / Audio Cassettes • Note – Taking. Fashion Designing & Merchandising (Semester System) For Practical: Pronunciation. Sasikumar etal. 2.

Ireland Patrick John. 1977. Unit-I • • • • • • Basic Block Figure. Batsford. Legs. Professional Fashion Illustration”. Batsford. “Fashion Illustrations” . Seaman. Further Reading: 3. Tata Sharon Lee. 2. Thames and Hudson. and jackets.. Unit-II • • • • Basic Block Figure –Male. Geometric Fashion model with movable ball joints.Batsford. Nose. Figure Drawing in different postures.14 M. B. London. darts. Abling Bina. • Detailing of hemlines. Geometric Fashion model with movable ball joints. Feet. Ear. • To illustrate variations in skirts. London.Female.. Figure Drawing in different postures by soft rendering. London. Unit-III The following details may be illustrated on Male /Female Figure. “Inside Fashion Design”.T. pockets. Seaman Julian. Fashion Design Drawing and Presentation”. . 1995.: 75 Int. 6. tucks. Francisco Canfield Press. 4. 1994. Books Recommended: Essential Reading: 1. trouser. Nose. • To illustrate detailing of pleats.T. fasteners. London. Fashion Designing & Merchandising (Semester -II) Fashion Illustration (Practical) Paper-I Objective: To enable students to draw fashion figures and model figures Practical: 2 x 3 pds/ week Time: 4 hrs Total Marks . Sketching of Facial features – Eye. Fashion Sketch Book”. Arms.. Sketching of hands. Sketching of Facial features – Eye. 1996. dresses. yokes and godets. Drake And Nicholas.:25 Instructions to the examiner: The examiner will set one question from each unit. edging. 2006.Sc. Fairchild publication. B. Ear. trimmings and accessories. coats. 1994. Sketching of Faces & Hair Styles. Question may have sub-parts.100 Ext. Fashion Drawing – The Basic Principles”. 5.

2. Connie Amaden-Crawford. Books Recommended: Essential Reading: 1. Total Marks: 150 Ext. Fourth Edition..15 M. Connie Long. 10 Marks 25 Marks 10 Marks 10 Marks . The Taunton Press. Instructions to the Faculty: Students to construct three Garments from the below mentioned Female collection. Practical: 2 x 3 Pds/ Week Time for Paper: 5 Hrs. design features and finishing of the garment.:75 Int. The Practical Encyclopedia of Sewing. Pattern Development • Development of basic blocks • Pattern making and layout Product Development • Construction on actual fabric Photo Shoot The Documentation of all processes in one report to be submitted in the department. Clarke Barre. Inc. Lorenz Books. placements on the fabric. Anness Publishing Ltd. Emphasis should he given to the pattern development.:75 Instructions to the Examiner: Construction of any one garment from the list given below. 1997. Easy Guide to Sewing Blouses (Sewing Companion Library). Dorothy Wood. Fashion Designing & Merchandising (Semester -II) Workshop (Practical) Paper-II Objective: To enable the students to apply the knowledge of design process in making a collection. 3. • Casual wear • Party wear (Traditional / Western / Fusion) • Executive wear • Night wear The jury Comprising of teaching faculty will mark the three Garments constructed by the students out of 75 marks. 1992. 1999. The marks distribution of the collection will be as follows: Design Development 20 Marks • Research • Finalisation of Theme • Sourcing • Finalization of designs • Measurements and specification sheets. A Guide to Fashion to Sewing.Sc. New York. Fairchild publications.

1997. Bina Abling. 22. Pattern Making for Fashion Design by Helen Joseph Armstrong. B.. Si New House. Martin Shoben. 17. B. Vogue Sketch Catalogue. Wendy Gardiner. The Encyclopedia of Sewing Techniques a Step-by Step Visual Directory within Inspirational Gallery of Finished pieces. Pattern Cutting & Making Up. 21.T. Prentice Hall. Julian Professional Fashion Illustration. Drake And Nicholas. Dress Pattern Designing.. Fashion Illustrations ..T. 2003(5th edition) Wiley Blackwell 8. 23. 1922. Cut and Sew. 2003. 2006. 7. T. 2007. 1994. Singer Sewing Book. Bray N. Ernestine Koff. Complete Book of Sewing – A Practical step-by-step Guide to Sewing Techniques. 2008. 1971. 1996.Paci. London. Holt Rinehart and Winson. 16. Thames and Hudson. 20. Fashion rendering with Color. Basic Pattern Skills for Fashion Design by Bernard Zamkoff. Design Apparel Through Flat Pattern. 1977. 18. Mary Brooks Picken. 1943. London.Sc. “Figure Drawing for Fashion”. Cole Publishing Co. Fashion Design Drawing and Presentation”. Thames & Hudson. Tata Sharon Lee. McCall’s Sewing in Colour. Fairchild Publication. Fashion Designing & Merchandising (Semester -II) 4.. heimeneman.16 M. Butter Worth.Batsford. London. Measure. Batsford. . . Claudia Barbara. 10. Kessinger Publishing. “Inside Fashion Design”. Draping for Fashion Design. 1995. 1987. The Pepin Press. Elisabetta Drudi. Mc Millian Publishing Company.. Fashion Design Drawing and Presentation 1996. Dorling Kindersley Publishing Inc. Bina Abling. Batsford. 1996. London” Further Reading: 13. 14. “ . London.. 6. 2002. Butterick Publishing Co. 2005. 1911. Francisco Canfield Press. Fashion Illustrations“. Fairchild Publication. B. 15. Hilde Jaffe. 11. Ireland Patrick John. 2000 . Piers Spence Search Press Limited Kent.T. Seaman. 9. Patrick John. 12. 19. Fairchild publication. Ireland. 5.

Draping for fashion Design. Jurie Reus. . Marking and Trueing. Draping for Apparel Design. Draping steps. The art of fashion Draping.:40 Draping of Bodice with following features: • Stylised neckline and armholes • Cowl Neckline: Basic or Cowl with yoke • Turtle neckline • Yokes and stylised hemlines. Unit – I Draping basic bodice block: Front.Armstrong. Books recommended: 1. Connie Amaden – Crawford. Prentice Hall Carrer & Technology. Hilde Jaffe. 1993. Back: • Preparation of muslin. Oct.100 Ext: 60 Int.17 M. 3. • Block with waist dart • Block with Armhole and Waist dart • Dartless Block Draping of Sleeve • Basic sleeve Unit – II Draping of Collars • Convertible collar • Mandarin collar • Notched collar • Shawl collar Draping of Torso block using following features: • Fish dart • Princess line Total Marks . • To apply the knowledge of draping in developing patterns and designs by draping Practical: 2 x 3 pds/ week Time: 3 hrs.Sc. Helen Joseph. Instructions to the examiner: Examiner will set 1 question from each Unit. 2. 1999 Publisher: Fairchild Books & Visual. 1995) Publisher: Fairchild Books. K Visual. 2nd edition (Oct. Fashion Designing & Merchandising (Semester -II) Pattern Development and Draping – (Practical ) Paper-III Objectives: • To understand the draping aspects of pattern making.

Sc. Software Manuals 2.: 80 Int. Gerry. The question will have subparts Pattern Making (Using any Software) • Introduction • Notches and Darts • Pleats. Godets • Dart manipulation Grading • Grading the patterns to various sizes Marker Making • Marker Making and piece plotting of various product types and printing on A4 sheets.: 20 Instructions to the Examiner: • The examiner will set one question covering the whole syllabus. • Adult Bodice Block and Sleeve Block (Male and Female) • Sleeves • Collars • Skirts Project 2: • Grading of Adult Bodice Block • Grading of Sleeve • Grading of Skirt Marker setting of all Graded garments.100 Ext. Coklin.18 M. Books Recommended: 1. Joseph. Pattern Grading for Women’s Clothes . Pattern Making for Fashion Designing/ 3. Practical: 2 x 3 pds/ week Time: 3 hrs Total Marks . Helen. Project 1: Pattern • Child bodice block and sleeve Block. yokes. Fashion Designing & Merchandising (Semester -II) Computer Aided Fashion Designing (Practical) Paper-IV Objectives: To enable students to learn the application of pattern making software. Tucks.

Couturier. Scope. market research. Couture . Fashion photography – Design Studios.porter. India. Mass Fashion. Paris. Unit – I Fashion Terminology : Fashion . Pret – a. High Fashion. Fashion Shows. Fashion markets of world: Italy. Factors Influencing Fashion movement: Accelerating Factors. publicity . A Style. length of cycle. Fashion Designing & Merchandising (Semester -II) Fashion Merchandising and Marketing (Theory) Paper-V Objective: • To help students to comprehend the role of merchandiser. Unit – IV Fashion Forecasting: Trend Analysis. Promotional stores. International and domestic Fashion Markets: Haute Couture. Silhouette Theories of fashion Adoption Fashion Cycle : Stages of Fashion Cycle. Merchandize planning. Collection shows. Unit-II Fashion Business: Introduction. • All questions will carry equal marks. Taste. role and responsibility of Merchandiser. Apparel.19 M. • Examiner will set total of 10 questions comprising two questions from each unit • Students will attempt one question from each unit. Trend. Form of Business Organisation. Range Development: Product and range development on the basis of fashion calendar.Role and types of Advertising. Market Research: Consumer market and behaviour of consumers. breaks in the cycle. Introduction and development of fashion market: Fashion market size and structure. Sales promotion: Techniques. Fashion Merchandising: Introduction. Mass production. Couturier. Practical: 3 pds/ week Time: 3 hrs Total Marks . A Classic. A Fad. Unit-III Understanding marketing and marketing process :Nature and scope Strategic Planning in the Markets : The fashion markets and the marketing environment. Boutique. Retarding Factors.50 Instructions to the examiner: • Question paper will have 5 units.Sc. Unit – V Advertising .

The Dynamics of Fashion. 4. 2001. Elaine Stone. Gini Stephens Frings. 7. 7th Edition. Butter Worth – Heinemann. Careers in fashion Industry. Farechild Books. Kitty G. John Giacobello. 2006. Prentice hall. Group. Rosemary Varley. Fashion marketing. Rosel Pub. 2005. 1982. Retail product Managemnet : Buying and Merchandising.Sc. Ellon Diamond. Fashion from Concepts to Consumer.. 2. Inside The Fashion Business. Fashion Designing & Merchandising (Semester -II) Books Recommended: Essential Reading: 1.20 M. 2004. Dickerson. Merchandise Buying & Management. Fairchild. Routledge. 2003 Prentice hall 3. Further Reading: 5. Fairchild. 8. Jay Diamond. . 2007. John Donnellan.. The World of Fashion . 2000. Tony Hines. 6.

The technicalities as well as the present status of the craft.21 M. Role of designer to uplift the craft Study the consumer choice. • Bengal – Kanthas. (Project) Paper-VI Practical: 3 Pds/ Week Unit-I Samples for Traditional Embroideries. the marketing channels and outlets. • Kashmir – Shawls and Carpets. Survey and documentation of the selected craft situation as it exists and how it has evolved. • Kantha • Kasuti • Kashida • Kutch • Chikankari • Chamba Rumal • Sindhi • Phulkari • Manipuri Unit-II Instruction to faculty:To give an overview of traditional fabrics of different states of India with emphasis on texture design and color. Total Marks: 50 Int. • Uttar Pradesh – Brocades. Venkatgiri. Baluchari and Jamdani. Students make a detailed documentation of the implements.Sc. Fashion Designing & Merchandising (Semester -II) Traditional Indian Textiles and Embroideries. • Maharashtra – Irkal. Sindh and Kutch Embroidery • Rajasthan – Bandhani • Andhra Pradesh – Pochampali.:50 . Bagh. Students to visit the chosen craft area and to study: • • • • • • The textile craft and handicraft of the area in detail. • Punjab – Phulkari. Paithani • Tamil Nadu – Kanchipuram A visit to any rich textile/ Craft cluster/ Craft area. materials and process used . Maheshwari saree. They will submit the document in the form of Oral Presentation or Display. Gadwal and Kenkotgiri • Orissa –Ikat • Karantaka – Kasuti • Himachal Pradesh – Chamba Rumal • Manipur – Embroidery • Madhya Pradesh – Chanderi Saree. Chikankari • Gujrat – Patolas.

K.Sc. J. Chamba Rumal. Irwin and Hall. 9.M.. 8. D... 1958. Further Reading: 4. Irwin John and Schwartz P.R. 1971. Bombay 1963. Romance of Indian Embroidery. Indian Embroideries. VIII. Thames and Hudson – London. 1964. Bastikar. 11.. 7. 1951. Indian Embroidery – Savitri Pandit. The Kanthas of Bengal.Ltd. Calico Museum of textile. Dhamija Jasleen. The Thames and Hudson. Indian Museum. Ltd. Dongerkery. Rustarm. Taraporewala sons and Co. Joshi Indira.Manual of Textile printing. 1966. The Times of India Annual. Handicraft of India. Abraham T. 10. Ahmedabad. P. Kasuti of Karnatak. Popular Prakashan. Parul – Traditional Indian Textiles. Thacker & Co.22 M. Ahmedabad. 28..’ (1974). Published by S. 6. Bhushan Brij Jamila . D. Mulk Raj Anand Marg. The Costumes and textiles of India. New Delhi. 5. 1954. ... Vol. Bhattacharyya A. Bombay.R. Calcutta. Kamala S.B.B.B. Fashion Designing & Merchandising (Semester -II) Books recommended: Essential Reading: 1. Joyee Storey. Studies in Indo-European textiles.. 2. 1968.. Graphics Columbia. 3. Pvt. Bhatnagar. 12. “Masterpieces of Indian Textiles”. Ltd. Taraporevala Sons & Co. (1970). Bombay. Mehta.

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