MARCH 2012

Bring Your Own Device (BYOD): Hot or Not?
Jenny Rains Research Analyst, HDI
BYOD is the hottest acronym in IT since ITIL. Whether professionals are a part of a “bring your own device” (BYOD) program, on a team that supports such a program, thinking about adding a BYOD program, or have no association with BYOD outside of their own curiosity, they want to know what is going on with BYOD. The response to the online Research Corner survey on this topic, conducted in January and February 2012, is proof of that: The survey received 844 responses from support professionals in more than thirty-five industries (more than any past Research Corner survey—and this resulting report was the only incentive). The results presented in this report speak to the current level of popularity and current practices of the BYOD programs across the IT service and technical support community. This report also identifies the drivers that motivate the implementation of these programs, as well as employee satisfaction associated with BYOD for each type of device.

Survey Results
Many companies have adopted BYOD programs through which either some or all employees supply their own device(s) to perform their work duties. In fact almost half (47%) of the companies have BYOD programs for tablets, cell phones/smartphones, and/or laptops. The results, broken down by type of device, are presented in the chart below.


Percent of Companies with Official BYOD Programs
For SOME Employees or for ALL Employees

9.7% 1.3%

36.2% 7.6%


21.2% 1.9%


Cell Phone/Smartphone



How companies are choosing to fund these devices varies. While budget is not the most pressing driver for BYOD implementation (we will discuss that in the section on motivating factors), it does appear that organizations are taking the opportunity to move to more cost-effective solutions, such as employee funding for devices. Most BYOD tablets and laptops are funded by the employee, with no assistance from the company. This also is the most popular way to fund cell phones/smartphones, though many companies do provide a stipend for phone devices. The most common “Other” response for tablets is usually some other combination of self-

1 | HDI Research Corner, March 2012

3% 8.2% in the company.B oB Y O D P a r t o ardin g Onl f y yee-f unde Reimb d ursem ent/S up to a Set tipend Amou Reimb nt ursem ent/S a Perc tipen entag d e of C for ost Full R eimbu r by Cosement mpan y Other 75.7% Other Other BYOD (N=303) (N=367) Is Ne w or in Bet a BYOD Is Op tiona l BYOD f Positi or Select ons O nly BYOD On-Bo ardin Part of g Onl y Emplo yee-f unde Reimb d ursem up to ent/Stip e a Set Amou nd Reimb nt urse a P e rm e n t / S t i p e centa g e o fn d f o r Cost Full R eimbu r by Cosement mpan y 43.5% 41.1% 5.9% 31.3% 0.3% 1. { 9.6% 8.2% 11.8% 36.2% 1.6% 4.2% 5.0% 1.1% 49.8% 25.4% 6. All BYOD Emplo 76.5% funding and corporate funding.0% 12. Finally. March 2012 yee-f unde Reimb d ursem up to ent/Stip e a Set Amou nd Reimb nt ursem a Perc ent/Stipe entag nd fo e of C r ost Full R eimbu rseme by Co n mpan t y Is Ne w or in Bet a BYOD Is Op tiona l BYOD f Positi or Select ons O nly O n . the most common “Other” response is that the phone is purchased by the employee and the company pays for the usage. As for cell phones/smartphones.4% 4.4% How BYOD Devices Are Funded CELL PHONE/SMARTPHONE CELL PHONE/SMARTPHONE 23.3% Other Other BYOD Emplo } Why Some but Not All Employees Supply Their Own Devices LAPTOP LAPTOP (N=81) (N=92) } Is Ne w or in Bet a BYOD Is Op tiona l BYOD f Positi or Select ons O nly O n .B oB Y O D P a r t o ardin g Onl f y { 2.6% 11.7% TABLET (N=185) TABLET (N=170) 2 | HDI Research Corner.Some vs.1% Other .2% 41.9% 27.9% 46.4% 6. some companies’ funding policies depend on the employee’s position 25.

a new program (or one still in beta) is the second most common explanation for why only some employees supply their own tablets.9% 0.6% 35. to the vendor. it is more common for companies to have some employees supply their own device rather than all employees. the program does not apply to all employees) is that it is optional and voluntary: employees are allowed to choose to participate.5% 19. The most common reason for limited BYOD programs (i.As seen in the first chart. who supports the devices? The most common response for all types of devices is the vendor.2% My IT Sup Company ’s port C enter yees Re Conta quired to c t Ve ndor yees Re Conta quired to c t Ve ndor Other Emplo Su Devic pport for es Is O u t s oT h e s e urced 41.1% 0. About one-third of organizations have the IT support center support the BYOD devices.9% TABLET (N=185) CELL PHONE/SMARTPHONE (N=367) LAPTOP (N=92) 3 | HDI Research Corner.5% 43. Almost all “Other” responses report that they have a combination of support center and vendor support.8% Emplo 44. such as hardware support. and minimal support of these devices is being outsourced.e. employee position is the second most common determining factor in whether or not they supply their own devices. leaving other issues.9% 25. They either provide “best effort” support at the support center before sending the employee to the vendor. BYOD Support When employees bring their own devices to work as part of company policy. March 2012 Other . or the support center is limited to connectivity and/or application support.4% 2. { My IT Sup Company ’s port C enter yees Re Conta quired to c t Ve ndor Other Emplo Su Devic pport for es Is O u t s oT h e s e urced Support for BYOD Devices } My IT Sup Company ’s port C enter Su Devic pport for es Is O u t s oT h e s e urced 17. for cell phones/smartphones and laptops.6% 31. For example. over 40 percent of companies that allow employees to supply their own devices require the employees to contact the vendor directly.6% 36. For each type of device. Furthermore.. Another reason is the BYOD program’s maturity.

Lastly.08.39. in which 1 is extremely dissatisfied and 10 is extremely satisfied.Employee Satisfaction On a 1–10 scale. mobility. Increased flexibility. companies at which the IT support center supports the devices.60. cell phones/smartphones = 6. their satisfaction with the program is a bit lower compared to the overall averages: tablets = 6. followed by employee satisfaction (60%) and advances in cloud/ virtualization capabilities (31%).8% { Factors Motivating Companies to Deploy a BYOD Program 76.6% 8. as opposed to having the employee contact the vendor. Employee Demand (i. not surprisingly. all of which come in before budget and ticket volume.76 6. Employee demand—meaning employees will use their own devices with or without a BYOD program—is the number-one motivating factor (77%). Deeper analysis revealed that.00.77. cell phones/ smartphones = 6. they will use their own devices anyway) Employee Satisfaction Increased Cloud / Virtualization Capabilities Budget Decreases Need to Decrease Tickets on Device Support Budget Increases Other 8.3% 31. when employees fully fund their own devices. and laptops = limited data. March 2012 . respondents were asked to rate employee satisfaction with the BYOD programs at their companies..8% 60. they are not at the top of the list. cell phones/ smartphones = 7.9% 1. There wasn’t much variance in the average scores across the types of device: tablets = 6.2% 30.87 0 1 2 3 4 5 6 7 8 9 10 Driving BYOD While it appears from the data and discussion thus far that cost and decreasing tickets might be the factors motivating a BYOD implementation. and laptops = 6.4% } 4 | HDI Research Corner. along with a few mentions of cost benefits outside of budget changes.76. and laptops = 6.e. as well as several remarks about tax changes.92. have employees who are slightly more satisfied with the program: tablets = 7.92 CELL PHONE/ SMARTPHONE (N=242) (N=107) TABLET 6. { LAPTOP (N=62) Average Satisfaction 1 = Extremely Dissatisfied – – 10 = Extremely Satisfied – > } 6.87. and productivity stood out from the list of “Other” responses.

the data is not available to draw any firm conclusions about the change in BYOD adoption from past years. As mentioned previously. however. What are the expectations for the next year or more? { TABLETS Considering Adding BYOD (Of those currently without BYOD) CELL PHONES/ SMARTPHONES LAPTOPS } (N=741) 65% (N=616) (N=471) 34% 47% 19% 49% 35% 16% 17% 18% Not Considering BYOD In the Next Twelve Months In More Than Twelve Months About one-third of organizations that do not currently have a BYOD program for tablets plan to implement this in the next twelve months. we cannot report on any changes in adoption over the past year. we can say with some confidence that these types of programs have been accepted and implemented by many organizations in the past couple of years. Of those without a current BYOD program for cell phones/smartphones.ThinkHDI. with an additional 19 percent planning to implement after twelve months. A few survey respondents mentioned the word “fad” in their survey responses. Only 17 percent plan to add BYOD programs for laptops in the next year. 5 | HDI Research Corner. 35 percent plan to implement the program in the next twelve months. visit www. we do see that the industry is at least planning on continued implementation. Future analysis will be needed to determine whether BYOD is/was a trendy acronym or an enduring IT practice. All rights reserved. with an additional 16 percent planning to add the program after twelve months. Sponsored by Want the next Research Corner report sent to you? Take the current survey! For all available HDI Research Corner reports.Future of BYOD As this is the first HDI Research survey to focus exclusively on BYOD. March 2012 . Copyright © 2012 United Business Media LLC. through our involvement in the IT and technical support community. with 18 percent planning to add it in more than twelve months.

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