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For example, falls in a particular genre, new technology, etc.
Film viewings and cinema frequency by age Over half the nation is watching six or more films in 3 months and over one in ten watch more than 25 films in 3 months, which is around two films a week. Film consumption is slightly lower among the over 55s, but still over two in five are watching six or more films in 3 months.
1 in 2 people say they are regular attendees, going to the cinema at least every few months. Attendance peaks among the under 35’s and tends to trail with age. But even among the over 55’s attendance is still high; nearly 3 in 10 of the over 55’s surveyed say they go to the cinema at least every few months.
Ways in which we watch film This pie chart shows how people watched the last 10 films they saw. It assesses the share of volume by platform/channel. TV, in its various forms, accounts for a large share of volume, as does DVD. Blu-ray is undoubtedly growing but as of now represents a relatively low share. Online/digital accounts for a sizeable chunk of volume, but much of it is piracy. The volume shares shown above represent the total national market. As you can see, cinema viewing is fairly low, compared to television which makes up more than 50% and online.
Why we watch film Here is an overview of people’s basic relationship with film. We see that film has the power to make people’s lives more pleasurable and they are an outlet for escapism from the daily grind. This is true for all demographics and it never leaves us as we get older. Film is a shared experience for many, especially so for people in their late 30s as family matters become more important. It is so important that over 2 in 5 of the general public state themselves to be passionate about film. Passion is higher among the under 45s, where a majority of people say they are passionate about film and while it trails off for the over 45s, still a substantial minority say they are passionate about film. Despite all the competing pressures on peoples time and spend, film is seen to be a vital part of our lives. 7 in 10 say film conveys powerful emotions and are inspirational. UK storylines have increasingly become negative and depressing. The classic stories of struggle and heroic endeavour are enjoyed however some feel that there could be more positive outcomes featuring the lower classes. The middle classes are featured much more on television than film, and the few films featuring middle classes that were recollected were often felt to be unappealing , for example Roger Michell‟s „Notting Hill‟. Genre “American Beauty was an inspiring film. It made me look at things differently...how we all have our own private issues to deal with.” Female
“I wouldn’t watch a film like Love Actually. I can’t relate to it.” Male, 34.
The top genres preferred tend to be Comedy, Adventure, Drama and Science Fiction. However, the favourite types of genres tend to differ greatly depending on the diversity of the person. For example, Asian’s, Black’s and Eastern European’s.
Bollywood is the second least preferred genre in the UK, Eastern European’s and Black African/Caribbean’s, however it is the 7th favourite amongst Asian’s. Likewise, Nollywood is the least favourite amongst these groups apart from Black African/Caribbean’s. Romance is a favourite amongst all three groups. Likewise, Comedy and adventure are the top 2 favourites across each group, and third favourite in Black African/Caribbean. Technologies
Pay-per-view on home televisions has continued to rise and is becoming popular because of its quick and easy access. Similarly there is a rise in the number of households with multiple-channel televisions. Video-on-demand is also increasing. These graphs only go up to 2005. However since then there have been many more technologies available for watching films which contributes to the behaviours of audiences. For example, there are more opportunities to watch films at home, using services such as Netflix and YouTube. There is also portable technology to watch film’s on-the-go, such as iPad’s and iPod’s. Since the arrival of the internet in the 90’s there are thousands of websites where you can watch films for free illegally. However, piracy is being combated with companies uploading high quality versions of the film which you can stream for a price. Piracy is tempting though, as the cinema ticket prices keep rising. Technologies in the film industry are advancing, to try and attain audience’s attention and to keep the cinema’s alive. For example, the introduction of 3D technology is always a hit in the cinemas, along with animated films and CGI and special effects.
Source: http://industry.bfi.org.uk/audiences data as of April 2011.