Yubi Games

Angry Boo (Games)

January 25th, 2012

Background
Spain-based Yubi Games is a fully owned subsidiary of Group Gigigo. Yubi Games has released several entertainment apps and mobile games in different platforms and along with Gigigo Group has accounted more than 35 million apps/games downloads worldwide.

Challenge
Yubi Games contacted ComboApp prior to initial release of their freemium structured game "Angry Boo" for the iPhone, iPad, and iPod Touch. The game itself was submitted into the historically competitive Arcade and Action game categories on the App Store. The client sought to drive Angry Boo to be effectively noticed by potential users throughout these categories and subsequently increase their player base. Angry Boo is a fast paced arcade adventure that charges players with helping Boo the ghost get as many gold coins as he can by strategically jumping from one spider web to the next, while avoiding ornery bats and other obstacles along the way. With gameplay that challenges users to calculate height and distance with each jump, and small landing spaces that don't leave much to chance, this exciting game represents an engagingly refreshing new spin on the mobile platforming genre.

Solution
After reviewing our signature services, the client opted to put together a marketing campaign on behalf of Angry Boo which consisted of the following ComboApp Mobile Marketing Solutions: • • • • • • • App Store SEO App Description Forum Release Announcement Branded Press Release Twitter Boost Guaranteed submission to 10 Major Review Sites Mainstream Promotion via Facebook

Results
ComboApp executed all marketing measures ordered by Yubi Games in a swift fashion, and timed to make the largest possible impact amongst the app engaged public at large. Effective pre-planning and execution methods were integral in helping to push Angry Boo to success within the App Store. The app broke through into Top 100 of iPhone Arcade and Action categories on January 25th, 2012, where it remained for more than a week. The success of ComboApp’s marketing efforts were highlighted on January 28th, 2012, when Angry Boo was simultaneously ranked as the 6th most popular app in Apple’s Top Free iPhone Arcade Games category, 4th in its Top Free iPhone Action Games Category, and 21st in its overall Top Free iPhone Games list. As an added measure of its attained prominence, Angry Boo also peaked as the 24th most downloaded app on the App Store as a whole on January 28th as well.

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EMP Company B.V.
MealGuru – Your Weekly Meal Plan with Easy & Healthy Food Recipes (Health & Fitness)
February 1st, 2012

Background EMP Company is a joint venture between VX and Scriptum Communication in Food. VX is a subsidiary of ICT, which was founded in 1988. The organization’s core activities consist of software development, infrastructure design, outsourcing solutions, and IT management. Founded in the Netherlands, VX is globally ranked among the top 5 best IT companies. Scipturn Communication in Food was founded in 1992 by a group of dieticians and food professionals with a focus on developing food-centric newsletters, non-commercial health texts, recipes, and general dietary advice. Scipturn Communication in Food also owns www.nieuwsvoordietisten.nl, a dietary news portal. Challenge VX and Scriptum Communication in Food were searching for a marketing partner to help the partners increase the overall download volume of their joint app MealGuru, a planning and organizing tool to help customers enjoy eating balanced, diverse, and nutritionally conscious meals. Specifically, the client was interested in creating an SEO optimized description for their app, distributing a press release and buying ad placements to announce the arrival of the updated version of MealGuru on the App Store, and an increase in independent App Shopper reviews. Solution After spending some time to understand the client’s exact needs and expectations, the ComboApp marketing and Market Analysis teams created a customized list of marketing solution in collaboration with the client in order achieve their aforementioned goals. To summarize, ComboApp implemented the following marketing services on behalf of VX and Scriptum Communication in Food included: • • • • Drafting and mainstream distribution of a Branded Press Release App Store SEO analysis and implementation Drafting of an original, professional quality Application Description Guaranteed submission to 10 major review sites to boost the app’s overall buzz amongst engaged app shoppers.

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Results Immediately after ComboApp executed their multiple marketing efforts MealGuru broke through into the App Store’s TOP 100 iPad Paid Health & Fitness category. The application’s popularity peaked on February 20th, 2012, when it ranked as the scoring as the 20th most downloaded Health and Fitness application on App Store. As a highlight, MealGuru was also featured in the New iPad Health & Fitness TOP list as well.

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Sad Cat Software
Violet Storm (Games)
March 29th, 2012

Background Founded in Ontario, Canada, Sad Cat Software specializes in developing sophisticated, interesting, and uncommonly exciting mobile games for Apple's iOS platform. The company is determined to create deeply entertaining mobile experiences that are unmatched in quality and sheer fun. Sad Cat Software has released 44 apps across a diverse variety of genre onto the App Store. Challenge The game which the client was interested in promoting - Violet Storm – is an arcade shooter whose aim is to engross players into a stylized neon world for some of the fastest, most frenetic, and most addicting flying shoot’em up faction they could find on iOS. Sad Cat Software contacted ComboApp before Violet Storm’s initial release in order to ensure that the game would experience a fast, dynamic launch on the App Store right from the start. Solution After analyzing the game and reaching out to the client to understand their needs, ComboApp developed a customized marketing plan for Violet Storm. This marketing plan included the implementation of the following services provided by ComboApp: • Execution of our App Release package. This effort included creation and publishing an engaging App Description and Press Release together with execution of our Twitter Post service and Submission of the game to 50 high profile app review sites. • Execution of an additional Twitter Boost package to raise the game’s profile throughout this powerful social networking platform and get a link to the app’s App Store page right into interested consumers’ hands. Results After implementing our marketing services – and within the second day of the app’s release – Violet Storm broke into two different TOP 100 App Store charts, peaking as the 88th most popular app in the App Store’s ultra-competitive Arcade Games category and simultaneously in 94th position in its equally illustrious Action Games category.
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Zanther Inc.
Taposé - Collaborative Content Creation (Productivity)

March 28th, 2012

Background Founded in Seattle, Zanther, Inc is an innovative new mobile applications developer focused on creating fresh high quality iOS mobile solutions. Taking cues from innovative yet unrealized tablet concepts, the company’s mission is to develop the most powerful tablet-based creation and personal collaboration solution offered on the market today. Challenge Tapose, the client’s digital workspace app, is best described as a revolutionary new multitasking, productivity, and content creation solution that provides users with a collaborative multimedia Journal, fully featured Web Browser, Interactive Maps, and more, all of which can be used in tandem to transform how users get things done on the go. Founded by a team of talented software developers, Zanther Inc’s product was on the cutting edge of available iPad technologies both in quality as well as sheer functionality. That said, this group of ambitious designers and engineers lacked the needed marketing experience to effectively promote Tapose within the mobile marketplace. Keen on publicizing the app to the public at large, the client reached out to ComboApp to find and utilize the sorts of marketing solutions that would ensure Tapose had successful introduction onto the App Store upon its release. Solution After reviewing our services and discussing the vision and concept behind Tapose with our marketing and analysis teams, Zanther Inc finally elected to utilize a number of ComboApp’s diverse marketing solutions that both the client as well as their dedicated marketing team felt would promote the app to greatest effect. Specifically, Zanther Inc chose to implement our App Store SEO, App Description, Branded Press Release, Sales Generation, Twitter Boost, and Guaranteed Submission to 10 major review sites services. Together, they were geared to pique the interest of their target demographic, raise the app’s profile among iPad users as a whole, and invigorate public interest in the unique functionalities and advantages Tapose provided for them. Results Within one day of launching our tailored marketing campaign on behalf of Tapose – coinciding with its public launch - the application instantly broke into Apple’s TOP Paid iPad Productivity Apps & Paid iPad Apps categories. Entry into these highly visible App Store categories more than met Zanther Inc’s expectations for this marketing campaign, and ensured that their unique app was met with widespread public interest rather than indifference.
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At its peak Tapose ranked as the 2th most popular paid iPad Productivity application on March 29th, 2012 and as 5th most popular paid iPad app on the App Store on March 28th, 2012. And as a further testament to its success, it retained its market position within the App Store’s TOP 100 charts for 20 consecutive days as well.

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