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b r o ke r a s s o c i a t e R E/M AX pRoF E ssionA L s 303 668 5840 thopkins@rema x .net w w w. d o o r s o p e n e d l i v e s t o u c h e d . c o m
I’m proud to introduce you to the new Trish Hopkins Brand – a brand that, like me, is dedicated to service, trust and compassion.
The crux of what I do is service. I offer courageous service with strong focused intent. Not only does this one component separate me from my competition, it is what defines my perspective on what I do. I spend my days serving those that are brought into my life. On every occasion, I find ways to provide my clients with a level of service far above and beyond what they receive from other agents.
I provide the level of service that I do to build greater confidence in me, in the guidance I provide, and in the transaction. This trust is critical between my clients and me – trust in my expertise, my industry knowledge and my guidance – so they can make the best decision possible with the biggest investments of their lives, and the places they will call home. As a result, my past clients know they can trust me to serve their referred families and friends.
My compassion for my clients is the reason the first two tenets even exist in the first place. I understand the importance and the intimacy of the home buying or selling process. I get how arduous those processes can be, so I go above and beyond to make it as smooth as possible for my clients. I firmly believe that people are more important than the transaction, which is why I strive to create a deeper connection with my clients than simply client/agent. We’re in this as a team.
~ Trish Hopkins
W h y H i r e Tr i s h Ho p k i n s ?
MINe Are sOld!
My seven step home enhancement program works to sell homes. My systems enable your dream to come true … opening new doors to your future.
selected Rookie of the Year - 2003 Awarded Top producer 2004 - 2011 Walk the Talk Award Recipient– 2008, 2011 2010 FivE sTAR Real Estate Agent - sept. 2010 issue of 5280 Awarded RE/MAX 100% club - 2010 - 2011
Beyond call of Duty
“We have used Trish to buy and sell two times in the last 9 years. Both times, Trish went above and beyond the call of duty, including assisting with staging, to ensure our house was ready to sell, and helped ensure we got the best price possible. When looking for a new home, Trish was very in tune with what our needs were, and did an excellent job of finding the right home for our family.” Webb and Juanita Mcdonald - email@example.com
proactive problem solver
Trish and “proactive problem solver” are synonymous to us. No matter what issues we presented to her, she calmly and professionally answered our questions and found solutions to our concerns. she is an amazing person and it was so refreshing to work with someone who truly had our best interests at heart! Not only did she successfully sell our home in lone Tree in less than 30 days, she then assisted us finding our beautiful new home, as well as a wonderful “beginner” home for our son! John and Cathy sweeney - firstname.lastname@example.org
Top Notch Marketing!
“Trish went above and beyond any of our expectations. This was the 5th home we sold, and Trish was the best realtor we have had. she added value to our family’s experience in ways that we didn’t even anticipate. Trish gave us such sound advice in our initial consultation, prepared us with helpful documents, and staged our home to enhance and highlight the unique features. We haven’t seen such professional top-notch marketing as hers. Our home sold quickly due to her diligence, hard work and years of experience. When it came time to the negotiations in selling and purchasing our new home, she offered us invaluable advice and guidance. Her professionalism was unprecedented. We are so thankful for her service to our family which made our transition seamless. There are no words to describe what a blessing she has been to our family.” April and randy stensgard - email@example.com
100% of the time, thre e factors determine whether or not a home sells :
L o c AT i o n
I offer my sellers expert advice in the assessment of these three factors. I help sellers evaluate the pro/cons of the LocATion, enhance the conDiTion of the home and create a pRicinG strategy that gets sellers Top dollar in today’s market. M E R c h A n D i s i n G o F Yo u R h o M E staging and preparing your home for sale shopping services or Handyman Allowance Floor Plan design by licensed appraiser Pre-Inspection services
E X T E n s i v E p R o F E s s i o n A L p h oT o G R A p h Y Full Color Brochures special Feature Cards
s TA n D o u T i n T E R n ET M A R k ET i n G Property Web site & 360 Virtual Tour Multiple sites including realtor.com
s E L L E R s E Rv i c E electronic lock Box showing desk success showing Beacon Instant Agent Feedback Move Out Cleaning service up to $200 Value 30, 60, 90 day Market reviews
My r o l e a s y o u r m a r ke t i n g c o o r d i n a t o r
sELLER’s AGEnT TR AnsAcTion BRok ER
when selling my listing
BuYER’s AGEnT TR AnsAcTion BRok ER
when selling my listing
Probably the most important choice you make in selling your home is to decide to obtain the services of a realtor: a professional that markets properties like yours for a living.
You have a choice in who represents you, and what your relationship with that person will be.
My c o m m i t m e n t t o y o u i n r e p r e s e n t i n g y o u r h o m e
T o c o M M u n i c AT E W i T h Y o u R E G u L A R LY I pride myself on keeping you well-informed about the progress of the sale of your home. To G ET Yo u To p D o L L A R I’ll focus all my efforts on obtaining the highest realistic price with the least amount of hurdles, while best representing your financial interests. T o M E E T Y o u R T i M E TA B L E As the saying goes, ‘timing is everything.’ My goal is to exceed your expectations with regard to price, terms and time. T o p R o v i D E Y o u W i T h A c c u R AT E M A R k E T T R E n D s Monthly market updates will give you a macro look at the real estate market in the denver metro area. You and I will also meet weekly to review your sub-market.
T h e R E / M AX pr o f e s s i o n a l s L i s t i n g c o o r d i n a t i o n s y s t e m
At re/MAX Professionals, we are committed to providing you with the best support services in the industry. Our listing Coordinator protocol helps me maximize the visibility of your home to our target audiences in both traditional and new media spaces.
T R A D i T i o n A L L i s T i n G c o o R D i n AT o R enter listing into Prime Access Upload property photos Upload virtual tour Create brochures Post property to online Collection of Homes/Buyers’ Guide - www.homesbythepros.com
M E D i A L i s T i n G c o o R D i n AT o R enhance listing on realtor.com - 25 photos, longer description & virtual tour link Manage property syndication - Zillow, Trulia, Frontdoor, Metrolist, etc. Manage property social media syndication - Facebook, Twitter, YouTube
Posts listing on the re/MAX Professionals YouTube channel for even better visibility
enhance listing on reMAX.com - 25 photos, longer description & virtual tour link Update listing to Voice Pad - exclusive all-mls property search by phone syndicate listing across the Web via listing Magic Update additional Web sites with property virtual tours Update listing’s online presence with price changes, listing refreshes, etc.
T h e R E / M AX pr o f e s s i o n a l s o n l i n e m a r ke t i n g c a m p a i g n
When starting the home buying process, the Internet continues to play an important role. Thirty-five percent of buyers first looked on line for properties for sale as their first step. An additional 10 percent began by finding information online about the home buying process and 21 percent started by talking to an agent.
You will have preferred placement on the results page when a user searches on our own Web site, www.homesbythepros. com, with denver’s only map-based property search engine. We know it’s successful, averaging over 800,000 hits per month.
R E M AX . c o m
Your home will also be featured on reMAX.com, one of the most heavily-used real estate Web sites:
2 0 1 1 Av E R A G E M o n T h LY u n i q u E v i s i T o R s i n R E / M A X . c o M : 2 , 9 1 9 , 9 2 3 2 0 1 1 Av E R A G E M o n T h LY L i s T i n G v i E W s i n R E / M A X . c o M : 3 5 , 3 9 7 , 4 0 8
Enhanced listing on R E A LT o R . c o m
Our Media listing Coordinator will upload everything necessary to enhance your listing on realtor.com. More buyers go to online listings that have enhanced national presence through virtual tours and video tours, meaning more buyers will see your listing and ultimately, you’ll get the highest realistic price.
sE A Rch E n G inE op T iM izE D T E XT
up To 25 ph oTo s
We b s y n d i c a t i o n
When you list your home with me, it gets entered into our proprietary intranet, where it then gets preferred placement on the only map-based property search site in denver, www.homesbythepros.com. Our Media listing Coordinator then syndicates your home on these prominent Web locations as well.
We k n o w w h e r e t h e b u y e r s a r e
Understanding buyers’ behavior is integral to the success of the real estate community. As technology’s influence has expanded, the top methods of finding buyers has shifted.
• Home buyers use the Internet more than any other media to search for homes; 88% of home buyers reported using the Internet for their search, which is more than newspapers (30%), home books or magazines (19%). • Ninety-one percent of home buyers who used the Internet to search for homes purchased their home through and agent. • 75% of home buyers who found a property of interest online drove by the home, while 63% walked through a home they had viewed online. • 85% of home buyers found photos very useful on websites. 81% of buyers found detailed information about the property very useful when searching for a home. 58% found virtual tours very useful and 44% found interactive maps very useful.
( s o u R c E o F A L L D ATA i s n A R p R o F i L E o F h o M E BuYER s AnD sELLER s 2011
Our new online Collection of Homes Buyers’ Guide gives you an opportunity for unprecedented exposure! As part of the guide, your home will be seen:
. . . exclusively linked by visitors from denverpost.com, with average of 1 7 7 , 0 0 0 visiToR s pER D AY ! . . . by visitors from homesbythepros.com, which gets an average of 8 0 0 , 0 0 0 hiTs pER MonTh!
Not only will the guide be linked from the re/MAX Professionals home page, and the denver Post real estate Online section home page, but also from individual agents’ Web sites and email signatures for E v E n M o R E h i T s .
Buyers will now have more information at their fingertips with our online Collection of Homes Buyers’ Guide. With just a click, they can:
. . . link to your home’s Web site, or
. . . link directly to email me for more information
oT hE R B Rok E R AG E F iR Ms in ouR A R E A We market your home to our local professionals via our intranet and sales meetings. We also aggressively market to other brokerage firms, and facilitate their agents’ ability to show your home. We maximize their awareness of your home through open houses, email distributions, special feature flyer distributions, neighborhood canvassing, online displays, broker marketing sessions and well-placed advertisements. i n T E R n ET A n D o n L i n E E X p o suR E Home buyers use the Internet more than any other media to search for homes. The re/MAX Professionals Web site, www.homesbythepros.com, is denver’s only map-based property search engine. Your listing is also immediately syndicated on some of the most heavily-trafficked real estate Web sites. E Xc Lu s i v E YA R D s i G n s re/MAX is a the most recognizable brand name in real estate, locally and nationally. Our easy to read signs will direct traffic to your home. A D vA n TA G E A D v E RT i s i n G re/MAX Professionals offers the exclusive c o L L E c T i o n o F h o M E s that drives buyers to us. This mass publication is distributed in the sunday paper for maximum viewing and positioning of your home. Coupled with local advertising mediums that tie into our online exposure, we create a photo-centric scheme to draw the most buyers to your home. n AT i o n A L c o n TA c T s The leadership team at re/MAX Professionals has received national awards for client services, which has helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force is recognized internationally through the realtor® organization based upon their participation in local, state and national positions in the National Association of realtors®. pA s T c u s T o M E R s A n D c L i E n T s We have had the privilege of providing real estate services to tens of thousands of clients in the denver Metro Area since our inception. Our client satisfaction ratings far exceed our clients’ expectations, and we are proud that these clients continue to refer business to us for the excellent performance of our real estate professionals and systems.
Getting you the hig hest realistic price
The three most critical factors to consider to maximize your proceeds from the sale are p R i c E , T E R M s and T i M E . To balance these, my experience, and re/MAX Professionals’s experience in the denver market give you: • Current data to understand relevant market trends happening right now • Negotiation via pricing strategies with interested buyers, so you get the highest realistic selling price • Creation of an image to highlight the aspects of your home your competition doesn’t have
po s i t i o n i n g y o u r h o m e t o g e t y o u t o p d o l l a r
p o o R p o s iT i o n i n G o F Yo uR h o M E makes your competitors look better reduces your showings lowers your ability to negotiate costs you time strips your competitive advantage
[National Association of realtors®]
% sold to list price
time on market
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