Shahnaz Hussain - A Successful Indian Woman Entrepreneur

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Case Code :LDEN012 For delivery in electronic Case Length :11 Pages format: Rs. 300; Period :1980-2003 For delivery through courier Pub Date :2003 (within India): Rs. 300 + Rs. Teaching :Not Available 25 for Shipping & Handling Note Charges Organization :Shahnaz Husain Themes Herbals Industry :Cosmetics and Corporate Social Skin Care Responsibility Countries :India

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The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which, she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the

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substitute. like training institutes. 1 1 2 3 4 4 5 6 situation. subsidiary.factors that make Shahnaz Husain products what they are and examines Shahnaz's business style. Shahnaz Husain products. ancillary activities. It also takes a look at the subsidiary and ancillary activities of the Group. chemical cosmetics.The Shahnaz Husain Way The Turning Point Diversification Training Future Entrepreneurs Lessons on Entrepreneurship Exhibits Keywords: Page No. ayurvedic products. brand retailed.Next Page>> Shahnaz Hussain .A Successful Indian Woman Entrepreneur • • • Case Details Case Intro 1 Case Intro 2 . Nor is it a primary information source. business style. Contents: Introduction The Making of an Entrepreneur Entrepreneurship . It is not intended to illustrate either effective or ineffective handling of a management » Examine the qualities of Shahnaz Husain as an entrepreneur and their contribution to her success in business. Ayurvedic massage centers. and is intended to be used as a basis for class discussion. niche product. world. training institutes. marketing. ayurvedic. personal profile. health resorts Shahnaz Hussain . major stores. Ayurvedic massage centers and health resorts. herbal products.A Successful Indian Woman Entrepreneur . Issues: Custom Search Please note: This case study was compiled from published sources. Shahnaz Husain Group. largest producers. producing. Indian market.

When her husband was posted in Teheran.U.• Excerpts << Previous The Making of an Entrepreneur Shahnaz Husain belongs to a royal Muslim family which migrated from Samarkhand to India and later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence. Paris. Beg. which not only harmed the human system but also led to the deterioration of the environment in the long run. Shahnaz received her schooling in an Irish convent and because of the influence of her father. she learnt of the harmful effects of chemicals on the human body. she turned her attention to Ayurveda (Refer Exhibit III). New York and Copenhagen. On her return to India in 1977 she set up her own salon at her house in Delhi with an initial investment of Rs 35000. she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London. In contrast to salons offering chemical treatments. she wrote articles for the Iran Tribune on various topics under different names. To support the expenses of the training financially. Consequently. which she believed was the ideal alternative to chemical cosmetics. she developed a love for poetry and English Literature. She was married at the age of 15 and was a mother by the next year. Shahnaz offered Ayurvedic products. She thus had the advantage of growing up in a traditional family and receiving a modern education. . Iran. After leaving Teheran. she developed an interest in beauty treatments and decided to study cosmetology. Chief Justice N. In the course of her studies.

Dhara and . ayurvedic products are well suited to human skin and hair as they are non-toxic and have no harmful side effects. pigmentation. etc. The human body adapts well to the natural treatments of Ayurveda while it has an inbuilt resistance toward chemical treatments. According to the Group.The Shahnaz Husain Way Shahnaz Husain uses the Ayurvedic method of treatment. Diversification The Group has diversified into Ayurvedic centers for Panchkarma..A Successful Indian Woman Entrepreneur • • • • Case Details Case Intro 1 Case Intro 2 Excerpts << Previous Excerpts The Turning Point The turning point in her business came when she represented India at the Festival of India in 1980. which uses natural formulations to cure ailments. She managed to sell her entire consignment in 3 days and also broke the store's record for cosmetics sales for the year. Shahnaz Hussain .. alopecia (hair loss). Her team was given a counter in the perfumery section of Selfridges in London. pimples..Entrepreneurship .. The Shahnaz Husain Group offers exclusive salon treatments geared to individual needs as well as a number of commercial formulations for the treatment of specific problems like acne. She is the pioneer and leader of Ayurvedic beauty products in the world offering “Natural Care and Cure”. dehydration.

"It is important to have a dream and to believe in the magic of your dreams" says Shahnaz. The Group has also been holding discussions with major five star hotels in New Delhi and New York to set up health spas.. Shahnaz Husain set up Woman's World International. Training Future Entrepreneurs Seeing the need for internationally recognized institutes that offered professional training in beauty. one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan. aim at providing urbanites treatments and programs designed to counteract the stress of modern life. This was started at a time when people who wanted to train in beauty treatments and therapy could only get apprenticeship training. These resorts which can accommodate about 200 people at a time.. Shahnaz believes that a true entrepreneur is a person who has independence of spirit.. "One should be . who has been able to convert her own dream into a business worth millions of dollars..Kerala massage. Lessons on Entrepreneurship Shahnaz Husain has acquired worldwide recognition. Her dedication and relentless hard work have paid off and she heads a Group which is the largest of its kind in the world. It has also set up two Shahnaz Husain Ayurvedic Health Resorts.

. Giani Zail Singh Exhibit III: Ayurveda Exhibit IV: The Shahnaz Husain Product Range Exhibit V: Ayurvedic Panchkarma and Dhara Exhibit VI: The Shahnaz Husain Beauty Schools .. dynamic and willing to try every avenue towards success". Exhibits Exhibit I: Major Awards Won by Shahnaz Husain Exhibit II: Shahnaz Husain Receiving "Udyog Rattan Award" from Former President of India.innovative.

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