Name of the Company: SUZLON ENERGY LIMITED NSE stock code (symbol) : SUZLON Year of Incorporation of the company

: 1995 Date of Listing: 19-Oct-05 Headquarters: Pune, India Presence: 32 countries: India, China, Sri Lanka, Japan, South Korea, Canada, USA, Brazil, Chile, Nicaragua, Belgium, Bulgaria, Denmark, Germany, Italy, Romania, The Netherlands, Turkey, Spain, Sweden, United Kingdom, Austria, Czech Republic, France, Greece, Hungary, Poland, Portugal, Russia, Switzerland, Australia, South Africa Company Profile

Conceived in 1995 with just 20 people, Suzlon is now a leading wind power company with:
• • • • •

Over 13,000 people of 32 nationalities Operations across 6 continents and 32 countries Fully integrated supply chain with manufacturing facilities on three continents Sophisticated R&D capabilities in Denmark, Germany, India and The Netherlands

Market leader in India, Suzlon Market Share worldwide (Combined with Repower) is 8% thereby making Suzlon the 5th largest wind turbine manufacturing groups in the world. Manufacturing: India: Maharashtra, Pondicherry, Gujarat, Daman China: Tianjin, Inner Mongolio Germany: Trampe,Husum, Bremerhaven Portugal: Oliveria de Frades, Vagos R&D: Denmark, Germany, India, the Netherlands, China Registered Address "Suzlon"5,ShrimaliSociety, NearShriKrishnaComplex,Navrangpura Ahmedabad Gujarat 380009

USA catering to key markets Their manufacturing footprint covers the gamut of wind power equipment They develop leading edge technology to drive down costs .com Website: http://www. end-to-end wind power solutions To be the 'company of choice' for stakeholders PHILOSOPHY To pursue Management . Foreseeing the challenges early on. limited by a restricted supply. Suzlon adopted a mix of manufacturing strategies to ensure unfettered growth. economic and ecological sustainable development for our planet. with production facilities in China. with manufacturing capabilities for all key components They are globally integrated. • • • • They are the most vertically integrated wind turbine maker in the world.suzlon. MANUFACTURING OVERVIEW The global wind energy industry is currently characterized by growing demand.Suzlon Energy Name Tulsi R Tanti Ajay Relan V Raghuraman Vinod R Tanti Girish R Tanti Ashish Dhawan Mythili Balasubramanian Rajiv Ranjan Jha SECTOR: Engineering heavy VISION • • • • Designation Chairman and Managing director Independent Director Independent Director Executive Director Director Independent Director Nominee Director Nominee Director To be the technology leader in the wind sector To be in the top three wind companies in all the key markets of the world To be the global leader in providing profitable. India.Tel:079-26471100 Fax:079-26565540/26442844 Email:investors@suzlon.

its first Wind Turbine in the USA 2003: Representative office in Beijing. Germany 2002: First export order.• • Suzlon Group’s current annual manufacturing capacity stands at 5. is replete with such innovations which culminate in tangible benefits like: •Higher efficiency •Reduced stresses •Better power quality •Lower operating costs •Higher reliability •Better performance •Increased safety Product range: •350 KW •600 KW •1.25 MW •2 MW •2. PRODUCT PROFILE WIND TURBINE (OVERVIEW) MAXIMUM RELIABILITY=MAXIMUM R E T U R N S O N INVESTMENT OUTPUT=MAXIMUM At Suzlon.900 MW (Suzlon 4.200 MW + REpower 1.75 MW Wind Power Project . which includes high-performance Wind Turbines of capacities from 350 KW to 2 MW. their ethos is “we are because we innovate.700 MW) Their manufacturing facilities employ over 4.more than twice the industry average over the past four years. China 2004 -Suzlon Energy Ltd signs up MSPL's 3. Satara District 2000: Commisioned 50 MW Wind turbine generator at Vankhusavade. USA & Suzlon Energy Gmph.000 people worldwide As a result. a n d efficient wind turbines. Mharashtra 2001: Formation of subsidiaries: Suzlon Wind E nergy Corp. Their product range. Suzlon has consistently grown at a rate faster than the industry .” This philosophy is their unflinching c o m m i t m e n t t o c o n t i n u o u s l y r a i s e t h e b a r t o p r o v i d e t e c h n o l o g i c a l l y s u p e r i o r r e l i a b l e .1 MW HISTORY 1995: First wind farm project in Gujarat 1997: Det Norse Veritas (DNV) certifies Suzlon with the coveted ISO 9001/2 1998: First Wind Turbine in Maharashtra.

5 MW of wind turbine capacity 2009 .for 31.4 MW capacities in Australia in 2009. India -Suzlon Energy Ltd Signs up with ONGC Limited . in Gujarat. India's leading Oil & Gas Exploration & Production (E&P) Company. Germany signs agreement with Suzlon Energy Ltd to finance US $ 10 million -Suzlon Energy Ltd takes a major vertical integration step by setting up Suzlon Control System MBU operations at Daman.-Suzlon Energy Ltd opens Representative Office in Beijing -Suzlon Energy Ltd wins Composite Centre International Export Excellence Award at the International Exposition India Composites.Suzlon Energy has issued zero-coupon foreign currency convertible bonds worth 0 million to fund its organic growth initiatives.Suzlon Energy Ltd has informed BSE that Suzlon Energy Australia Pty Ltd.Suzlon Energy Ltd has informed that the Company has appointed Rs2/-. .The Company has splits its face value from Rs10/.1 MW turbine.. -Suzlon Energy Ltd wins the Best PE/VC Backed Company Award from Venture Intelligence Apex 2008 . .Signed with Edison Mission Group -Suzlon gets Rs 620 cr Australian firm project 2007 .1 MW wind turbine generators translating to 113.Suzlon Energy Ltd has appointed Mr. . Robin Banerjee as its new Chief Financial Officer (CFO) and who has joined the Company with immediate effect. . India 2006 -Suzlon Energy Ltd . Andre Horbach as a global Chief Executive Officer of the Suzlon group. 2008.6 MW of capacity through six numbers of Suzlon S88-2. to be installed at the Seferihisar and Mordogan projects in east Turkey. -Suzlon Energy Ltd signed a major new order with ONGC.Suzlon Energy Ltd has informed about the signing of an agreement by Suzlon with Technomash Bulgarian Industrial Group to deliver 12. . 2003 2005 -Suzlon Energy secures maiden contracts in China & South Korea -DEG.Signed a turbine supply agreement with Edison Mission -Suzlon Energy Ltd .1 MW wind turbine is commissioned by Deco Light Ceramics Ltd.1 MW wind turbines. for 51 MW of wing turbine capacity.Suzlon Energy Limited has appointed Mr. . . a step-down wholly owned subsidiary of Suzlon Energy Ltd has entered into an agreement with AGL Energy Ltd for supply of 54 units of Suzlon's S88-2. -Suzlon Energy Ltd enters Kerala with its first Wind Power Project commission of S52-600 kW turbine at Agali -Suzlon Energy Ltd is first S88-2. Sumant Sinha as Chief Operating Officer (COO) with effect from August 01.for 51 MW wind turbine capacity -Suzlon Energy Ltd signs up with Ayen Enerji Co. The order will be supplied with 27 units of Suzlon S88-2. Inc.Suzlon Energy Ltd has signed a repeat order for 57 MW with Ayen Enerji of Turkey.

15 4549592 0.98 217381142 12.53 23949797 1.84 974741588 54. and 25955039 1.67 324969707 18.Suzlon Energy Ltd has own 74.68 Bodies NRI's/OCB's/Foreign 24097171 1.-Suzlon bags Golden Peacock National Training Award 2008 2010 . a leading and highly diversified conglomerate.7 MW wind project in Tamil Nadu.16 2703012 0.28 21809445 1.Suzlon Energy bagged an order from ITC for supplying 27 MW of wind power turbines to projects in Karnataka and Maharashtra for an undisclosed amount.84 Sub total 937741588 52. Of % No.Suzlon Energy bagged orders worth Rs 118. . operate and maintain two new wind power projects in the states of Karnataka and Maharashtra. operate and maintain 2 new wind power projects in Karnataka and Maharashtra .5 MW of capacity.26 Others 12603587 0.84 974741588 54.35 Insurance FII's 177458621 9.00 No. Of % No.Suzlon Energy has secured a seventh order from Rajasthan State Mines and Minerals for 31.00 2.8 crore from Malpani Group. Of % Shares Holding Shares Holding Shares Holding Promoter's holding Indian Promoters 937741588 52. This is in order to setup. for developing 500 MW of new capacity.00 2. . operate and maintain 8.08 106050167 5. .Coimbatore: Suzlon Energy Ltd has received an order from L&T Infrastructure Development Projects Limited to set up. to set up.46 27167946 1.8 MW order in Germany.84 Non promoter's holding Institutional investors Banks Fin. OWNERSHIP AND MANAGEMENT Share holding 31/ 30/09/20 30/06/20 pattern as on : 12/2011 11 11 Face value 2.28 Other investors Private Corporate 125926185 7.71 5055372 0.Suzlon Energy Ltd stated that it has bagged a 202 MW (megawatt) order worth Rs 1.38 296354415 16.36 22838115 1.99 Sub total 237861478 13.8 MW capacity. .76 974741588 54.23 Others GDR/ADR 2877156 0.76 974741588 54. Inst.Suzlon Energy has signed the repeat orders with ITC Limited.23 230837623 12.28 - .97 100908376 5. . a Kolkata-based engineering firm. in Karnataka and Maharashtra.Suzlon Energy stated that it has received its first ever order from a subsidiary of Larsen and Toubro (L&T).149-crore from Techno Electric Group.Suzlon Energy Limited (SEL) has bagged a repeat order from the Malpani Group in order to set up as well as operate and maintain two new wind power projects totaling 19. . .

53 0.00 0.55 2.23 1.64 Stock Performance for the last Six Months / market capitalization Listing Details .70 86.80 258.00 % Change 1.41 -0.361.35 237.00 296.80 29.Suzlon Energy .16 1.30 177.80 38. Of % No.Sub total General public Grand total No.16 436258482 24.00 7 7 7 COMPETITORS Company Larsen BHEL Suzlon Energy Alfa Laval AIA Engineering BEML BGR Energy Praj Industries Triveni Turbine Tecpro Systems Last Price 1.00 100.80 350386939 19.827.68 127210213 7.75 532.71 177730844 177730844 177730844 100.53 0.05 0.03 -1. Of % Shares Holding Shares Holding Shares Holding 165446899 9.02 -1.00 100.31 136589466 7.55 369622978 20. Of % No.

IDBI Bank Ltd.. Dena Bank.Listed On The Stock Exchange. Bank of Baroda. Mumbai. Yes Bank Ltd. Bank of Maharashtra.Corporation Bank... Auditors. Citibank. Bank of India. State Bank of Bikaner & JaipurState Bank of IndiaState. Indian Overseas Bank.. Exim Bank. S N K & Co.. FINANCIAL INDICATORS . Punjab National Bank. Saraswat Co-operative Bank Ltd. NA. National Stock Exchange of India Ltd. Central Bank of India. Bank of Patiala Union Bank of India. BANKERS DETAILS: Axis Bank Ltd. ICICI Bank Ltd. R Batliboi & Co.Listing On .

35 5.32 7966.471.81 7.428. Investments increased.97 -6.10 Audited 3.251.94 1.77 2897. 2010 and 2009 are 3.53 7.74 respectively Debt equity ratio has increased from 2009 to 2011.94 to 4. Earnings per share is continuously negative which indicates that the company is in loss • • • • • .47 6.16 -708.572.67 -260.36 -3.94 160.06 0.47 1 12.604.34 1.66 6.14 13.69 -1063 126.83 -178.49 3.606.2 NA NA -1.39 13.07 3.67 7.27 398.98 1.80 6.27 13.14 Contingent Liabilities of 2011.89 NA 355. Fixed assets have been increasing whereas the term liabilities decreased.11 Audited 4.794.127. which indicates that company has been increasing the portion of debt in its capital structure.87 612.37 311.08 31.36 -0.Performance/ Financial indicators Net sales Other Income Profit before tax Profit after tax Depreciation Cash generation Paid up capital Tangible Net Worth Fixed Assets Term Liabilities Investments Current Assets Current Liabilities Net Working Capital Current Ratio TOL/TNW Debt equity ratio Interest Coverage ratio Net profit/Net sales (%) Dividend Paid (%) Dividend/Net profit (%) EPS 31.46 2.68 222.60 4.909.526.301.357.845.80 7.89 -1.39 -11.71 3.3. Sales: The annual sales of the company decreased from 7.253.14 -4.04 • • Net working capital has been decreasing and in 2011 it is negative which indicates that the company was not able to meet its current liabilities with its current assets.13 2.44 12.11 0.96 -470 99.86 NA NA -9.35 1.31 8520.28 299.49 -315 156.199.48 8746.55 331.3.09 Audited 7.50 2.580.13 31.357.592.93 -539.641.82 2.

20. Changes in Paid-up Share Capital : The Company allotted 8.220.COMENTS FROM DIRECTORS REPORT FINANCIAL PERFORMANCE The standalone audited financial results for the year ended March 31.00.00 crore.34from 386.04 from 653.05 from 242.1.00 OPERATIONS REVIEW On a standalone basis.00. sale of Hansen stake contributed profit of Rs.000 equity shares of Rs.00 across all existing five series of bonds.00. depreciation and tax (EBIDTA) decreased to 180.per share pursuant to exercise of stock options by the eligible employees under the Employee Stock Option Plan-2005 Foreign Currency Convertible Bonds (FCCBs) In May 2010. 879. at an issue price of Rs. Net loss after tax. 357.each.59 • Less: Depreciation to 156.21) from (799. an aggregate incentive fee of USD 6.each at a premium of Rs. CAPITAL The movement in Authorized Share Capital and Paid-up Share Capital during the year under review is given as under: Changes in Authorized Share Capital : The Authorized Share Capital of the Company was increased from Rs.00. 1. in crore) • Other operating income decreased to 8.89 crore while in the current year provision towards diminution in investment in Hansen resulted into increase in loss by Rs. the Board of Directors does not recommend any dividend for the year under review.13 crore as against Rs.e. the Company paid. the Company successfully concluded a consent solicitation exercise on the existing five series of bonds (FCCBs).55 from 3.51/. 2011 are as follows: • Sales and service income increased to 4. the costs could not be recovered fully as recessionary trends continue to persist in Europe and the USA. DIVIDEND In view of losses incurred during the financial year 2010-11.445.84 from 20.4. 414. the sale is lower at Rs.50. As a part of this exercise.55 crore as against creation of 127. Though the volumes and performance improved compared to previous year. On consolidated basis.97 crore as compared to loss of Rs.67) • Surplus carried to balance sheet: decreased to 200. 982.000 equity shares of Rs.000/. 216.per equity share i.89 from 126.3.000/.68 crore in the previous year.2/. the Company achieved sale of Rs.488.70 • Less: Interest to 578.66 crore as compared to net loss after tax of Rs.49/.27 • Loss before tax & exceptional items decreased to (223.00. 68 ( Rs.17.09 crore in the previous year.357. The bondholders of all the five series were asked to vote on an extra ordinary resolution for removal of financial covenants on the USD 300 Million and USD 200 Million bonds and waiver of any prior breaches. The shares to be allotted on conversion of the USD 300 Million bonds and USD 200 Million bonds will .019. 619. share in associate’s profit and minority interest is Rs. 488. Net loss after tax is lower at Rs.700.2/.185.66 crore in the previous year.323. 211. In the previous year.25 • Earnings / (loss) before interest.56 crore in the previous year.

Operation and Maintenance Business . 39. iii. 2011. a list of which is given in the notes to the accounts.aggregate to 7.Quick and more responsive product improvement and R&D on tower can be made possible through well established and more resourceful set up of SEL. ii. .e.Better and efficient material management along with stores management can be achieved. Project Execution is part of infrastructure building in which SGWPL is currently engaged into.The total FCCBs outstanding on the books of the Company is USD 47.Existing customers would feel more convinced from the fact that the equipment supplier itself is taking care of the OMS part. which is becoming a key factor to get more business. ii. the Company has 79 subsidiaries.90% of the post-conversion equity base of the Company based on the equity base of March 31. PARTICULARS OF CONSERVATION OF ENERGY. Benefits of Demerger to the Resulting Companies i. 2011. TECHNOLOGY ABSORPTION AND FOREIGN EXCHANGE EARNINGS AND OUTGO Information as required under Section 217(1)(e) of the Companies Act.Better negotiating powers resulting into competitive sourcing of materials and services through more active support of well-established Supply Chain Management Team of SEL . SUBSIDIARIES & CONSOLIDATED FINANCIAL STATEMENTS As on March 31. SENL and SGWPL i. The benefits that would be derived from Amalgamation and Demerger are as under: a. Better compatibility of tower with each version of nacelle and better use of design and technical core competence of SEL would be the key benefits accruing as a result of this merger . Long term visibility will be provided to large customers by providing . Synergies of Supply Chain Management can be derived by bringing the Tower business into SEL. Power Generation business requires separate and different skills altogether and hence demerging it into SENL will help to run it more efficiently. primarily in nature of infrastructure development.e. 1956 read with the Companies (Disclosure of particulars in the report of board of directors) Rules. requires different skills and approach to the business for which the company has to select and train its employees to achieve high performance standards so as to meet the standards of its large and reputed competitors in the infrastructure space. The business of erection and commissioning presently undertaken by SISL. 1988 has been provided which forms part of the Directors'' Report.Customers will get more comfort and surety of after sales services for 20 years post commissioning. . Tower Business: . De-merger would help in better evaluation of performance of this business. Benefits of Amalgamation to the Transferee Company i. b. . 2011.000 as at March 31. RESEARCH AND DEVELOPMENT. SEL i.The Tower business requires scaling up in view of the increased domestic market and needs focused efforts to bring the cost down on a continuous basis with equal emphasis on the quality side as well. 90. ensuring on time delivery in full.

(a) According to the information and explanations provided by management.32 crore. firms or other parties covered in the register maintained under section 301 of the Companies Act. no repayment was due in respect of the principal portion till the balance sheet date. for the purchase of inventory and fixed assets and for the sale of goods andservices. 3. (a) As informed. 1956. 4. . in our opinion. secured or unsecured to companies. (b) The procedures of physical verification of inventory followed by management are reasonable and adequate in relation to the size of the Company and the nature of its business. (b) Fixed assets have been physically verified by management during the year in accordance with a regular program of verification which. (c) The Company is maintaining proper records of inventory and no material discrepancies were noticed on physical verification. (c) There was no substantial disposal of fixed assets during the year. we are of the opinion that the particulars of contracts or arrangements referred to in section 301 of the Act that need to be entered into the register maintained under section 301 have been so entered. no material discrepancies were noticed on such verification. including quantitative details and situation of fixed assets. 5. As informed. customers expect OMS Service provider to have a stronger Balance Sheet. . the rate of interest.OMS services through equipment supplier (SEL) only and thereby improving chances of availing more business from Utilities. Multi-National Companies and other big corporate customers.With Indian business profile picking up and with the changing scenario. (b) In our opinion and according to the information and explanations given to us. SEL is better placed than SISL. 145. the transactions made in pursuance of such contracts or arrangements exceeding value of Rupees five lakhs have been entered . (a) The Company has maintained proper records showing full particulars. 2. (b) The Company has taken a loan from a Company covered in the register maintained under section 301 of the Companies Act. (d) The loan taken by the company is a long term loan. 1956.Availability of critical components from third party gets guaranteed for OMS. there is an adequate internal control system commensurate with the size of the Company and the nature of its business. (a) The management has conducted physical verification of inventory at reasonable intervals during the year. The payment of interest has been regular.Regular and online feedback from OMS Team provides enormous help in improving Comments from Auditor's Report (Suzlon Energy) Year End : Mar '11 1. In our opinion and according to the information and explanations given to us. is reasonable having regard to the size of the Company and the nature of its assets. and other terms and conditions for such loan are prima facie not prejudicial to the interest of the Company. . According to the information and explanations given to us. (c) In our opinion and according to the information and explanations given to us. the Company has not granted any loans. The maximum amount involved during the year and the year-end balance of the loan taken from such party was Rs.

cess and other undisputed statutory dues were outstanding. 10. customs duty. (c) According to the information and explanations given to us.into during the financial year at prices which are reasonable having regard to the prevailing market prices at the relevant time. excise duty. Further. wealth-tax. the Company has unsecured Foreign Currency Convertible Bonds outstanding during the year on which no security or charge is required to be created. 9. bank or debenture holders. It initially started with 270 kW Wind Turbine Generators and subsequently ventured into launching technologically advanced higher capacity . TECHNOLOGY MANAGEMENT Suzlon is the only company to launch mega class Wind Turbine Generators in the MEGAWATT range with micro pitching features in Asian markets. no undisputed amounts payable in respect of provident fund. The Company has not accepted any deposits from the public. sales-tax. investor education and protection fund. investor education and protection fund. excise duty and cess which have not been deposited on account of any dispute. 12. income-tax. there are no dues of income tax. 1956. cess and other material statutory dues have generally been regularly deposited with the appropriate authorities. excise duty. for a period of more than six months from the date they became payable. and are of the opinion that prima facie. The Company has no accumulated losses at the end of the financial year. (b) According to the information and explanations given to us. 14) The term loans have been applied for the purposes for which they were obtained. Company has not defaulted in repayment of dues to a financial institution. service tax. customs duty. 15) No funds raised on short-term basis have been used for long-term Investment. service tax. at the year end. 7. income-tax. sales-tax. Accordingly. the prescribed accounts and records have been made and maintained in respect of generation of electricity from wind power. It has incurred cash losses in the current and immediately preceding financial year. (a) Undisputed statutory dues including provident fund. sales-tax. the provisions of clause 4(vi) of the CARO are not applicable. wealth tax. 16) No debentures have been issued by the Company during the year. In our opinion. We have broadly reviewed the books of account maintained by the Company pursuant to the rules made by the Central Government for the maintenance of cost records under section 209(1)(d) of the Companies Act. employees'' state insurance. the terms and conditions whereof in our opinion are prima-facie not prejudicial to the interests of the Company. 11. wealth-tax. debentures and other securities 13) Company has given guarantee for loans taken by others from banks or financial institutions. employees'' state insurance. the Company has an internal audit system commensurate with the size and the nature of its business. 8. 6. customs duty. The Company has not granted loans and advances on the basis of security by way of pledge of Shares. service tax.

H u m a n resource take active role in the modern economic scenario of any country. they focus on attracting. Accordingly.single blade type and multi blade type Vertical Axis types. training and retaining the best people possible. sincerity and dedication. These products will sell very easily. EMPLOYEE RETENTION CARE They strive to foster a feeling of well-being in our employees through care and respect. distributes & promotes them effectively. It is not the only function of marketing. Pitch type. They have positioned themselves as an integrated solution provider of services related to wind energy in the . Off-site activities are encouraged to improve interpersonal relationships. develops product that provide superior value and price. transport facilities. F o r employees forming part of their operations and maintenance teams and who are based in remote wind farm sites. Propeller type : Horizontal axis type . their working environment and competitive c o m p e n s a t i o n programs allow them to attract and retain talented people. The abundant Physical Resources alone cannot benefit the growth of the c o u n t r y w i t h o u t H u m a n R e s o u r c e c o m p o n en t . They have s e v e r a l s t r u c t u r e d p r o c e s s e s i n c l u d i n g e m p l o y e e m e n t o r i n g a n d g r i e v a n c e m a n a g e m e n t programs which are intended to facilitate a friendly and cohesive organizational culture. SUZLON’S MARKETING The term marketing is changing in the world.Wind Turbine Generators of 350 kW.Darries Type 2. They also acknowledge the efforts exerted by their employees by organizing an annual celebration called "Sumilan" where they r e c o g n i z e e m p l o y e e s w h o have shown exceptional talent.sail type Vertical Axis type: Savonious Type Horizontal Axis type.d r i v e n i n d u s t r y a n d t h e y b e l i e v e t h a t t h e i r e m p l o y e e s a r e k e y contributors to their business success. allowance. T h e y a r e i n a t e c h n o l o g y . They believe that a combination of their position as a leading wind energy solutions provider. medical. 3 blade system HUMAN RESOURSE MANAGEMENT HRM is concerned with integration – getting all the members of the organization involved and w o r k i n g t o g e t h e r w i t h a s e n s e o f c o m m o n p u r p o s e . w h i c h t r a n s f o r m physical resources into productive. and changes in working conditions such as lodging and boarding facilities. TYPES OF WIND MACHINES 1. But in this new world marketing puts weightage on satisfying consumer needs. 1000Kw AND 1250Kw. Now selling product by advertising in the presentation for public at for the investors and public. Upwind Type. Together with their Associate Companies in their Group. They believe their relationship with their employees at their operations and maintenance center at vankusawade went on strike to demand revision in wages. and recreational and communications facilities as part of the wind farm infrastructure. overtime payments. It installed its first 2MW Wind Turbine at Knyakumari in July 2004. they provide residential. Drag type: Horizontal Axis type. If the market does a good Job understanding consumer needs.

As part of their standard practices. they also conduct credit checks and review the balance sheet of each potential customer in order to ensure that it has the financial capacity to acquire and operate our WTGs. ( b ) c o m p a n i e s w i t h h i g h p r o f i t a b i l i t y a n d / o r s u r p l u s liquidity that seek investment opportunities with stable returns and that offer tax benefits. Identification of suitable sites and technical planning of wind power projects. Rajasthan. Besides manufacturing WTGs.. Ellora Time Ltd. International Markets They are expanded their presence internationally. Ahmedabad. Marketing for each state is under the supervision of a senior management executive who directly reports to our Chairman and Managing Director. As of March 31. They also organize site visits to existing wind farms. Tamil Nadu. Hyderabad. Bangalore. Gujarat. with an emphasis on North America. Their global marketing. MSPL Limited and Vishal Exports Overseas Ltd. MARKETING ENVIORNMENT: T h e c o n c e p t o f m a r k e t s f i n a l l y b r i n gs a s f u l l c i r c l e t o t h e c o n c e p t o f m a r k e t i n g . the Ramco Group. and (c) power utilities and state nodal agencies. which are then sold or leased to their customers. state nodal agencies and public-sector entities. Chennai.465 WTGs to Indian customers and the performance of these WTGs has resulted in a number of repeat orders from customers such as Bajaj Auto Limited. project and service activities are managed by our Danish subsidiary. Calcutta. India They have divided the Indian market according to the states where we have identified suitable sites for wind energy projects. Mumbai. 2005. Sales and Marketing Their WTGs are primarily sold by them through their sales and marketing team based in India and by their foreign sales and marketing subsidiaries and branch offices. Rajkot.s a l e O & M s e r v i c e s f o r W T G s s u p p l i e d b y t h e m . they employed 66 people in sales and marketing for India and have sold 1. These potential customers are contacted by our marketing team. installation of WTGs and connection to power grids. From time to time. Thus they return to their definition of marketing as a process by which individual and groups obtain what they need and what by creating and exchanging products and value with others.The marketing team focuses on three types of customers: (a) companies that have manufacturing u n i t s w i t h h i g h p o w e r c o n s u m p t i o n . China and Australia.Indian market. sales. Jaipur. we also obtain customers through participation in tenders by utilities. Coimbatore. M a r k e t i n g means managing markets to bring about exchanging for the purpose of satisfying human wants. including infrastructure development. they are involved in wind resource mapping. Madhya Pradesh and Andhra Pradesh. They also have sales offices in key cities such as Pune. Their team conducts regular follow-up calls and visits and provides potential customers with detailed working and feasibility studies regarding wind power projects. Indore and New Delhi. Surat. T h e i r A s s o c i a t e Companies acquire sites they have identified as suitable for wind energy projects. introducing them to our Group and the potential benefits of wind power. International marketing activities primarily consist of cultivating contacts with wind power project . SUZLON Th e y a l s o p r o v i d e s a f t e r . Karnataka. specifically Maharashtra. and REI Agro Ltd. and undertake the technical implementation of wind farms. Suzlon Energy A/S.

. 5) It has more focus on covering Indian business giants for its business. High inventory levels. falling oil and gas prices. 3) Suzlon’s main strength is its vertical integration. dependency on global markets and forex risk CONCLUSION Based on the above information about the company analysis of Suzlon e n e r g y l i m i t e d . 2) It requires high investment to survive in this industry and O&M is essential in this sector. 4) It uses its brand image as a market leader. such as the American Wind Energy Association and the British Wind Energy Association.developers with a view to supplying W T G s f o r w i n d p o w e r p r o j e c t s d e v e l o p e d b y t h e m . funding in acquisitions (Rising debt). financial performance.PowerGen. WindTech Husum and PowerExpo. Information campaign. a d v e r t i s e m e n t s p l a c e d i n p r o f e s s i o n a l industry journals. vertically integrated (supply chain). innovation. such as the Hanover Fair. untapped offshore markets. provider of end to end solutions. Promotion in investor met. market leader. Differentiation SWOT ANALYSIS STRENGTHS: Integrated business conversion and growth in assets overweighing profits. attendance at national and international energy fairs. OBSERVATION: Steady growth in demand. Marketing Strategy: The strategy of the Suzlon for the marketing are very less because in this industry the product is industrial base and because of this reason the company is not spending on promotions but they do inform about their working and different models for the benefit of the company. policy support for renewable energy. t h e following conclusions can be drawn: 1) Govt. as well as conferences and professional seminars conducted by trade associations and various wind energy associations. Celebrity endorsement. tax exemptions THREATS: Intense competition.  Direct promotion. policy is favorable to the industry but it is complex also. strong human resource base WEAKNESS: Operational Risk.

R E power. 8) Proper WC management is missing. 11) There is positive relationship between industry growth and company growth COMPANY REVIEW SESSION ON SUZLON ENERGY LIMITED .6 ) I t i s h a v i n g e n o u gh s k i l l e d e m p l o y e e s . 9) Suzlon can identify good companies at global level for acquisition like H a n s e n . 7) Company is having flexible organization structure. 10) Its End to End model is unique in Indian industry.

Anil Kumar Ms.Sai Sireesha SUBMITTED BY Lakshmi.P.SUBMITTED TO Prof.K Roll no: 20028 TPS: A SSIM .

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