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An efficient agricultural marketing is essential for the development of the agriculture sector as it provides outlets and incentives for increased production, the marketing system contribute greatly to the commercialization of subsistence farmers. Worldwide Governments have recognized the importance of liberalized agriculture markets. Task Force on Agricultural Marketing Reforms set up by the Ministry has suggested promotion of new and competitive Agricultural Market in private and cooperative sectors to encourage direct marketing and contract farming programmers, facilitate industries and large trading companies to undertake procurement of agricultural commodities directly from the farmer’s fields and to establish effective linkages between the farm production and retail chains. There is a necessity to integrate farm production with national and international markets to enable farmers to undertake market driven production plan and adoption of modern marketing practices Agricultural Markets in most parts of the Country are established and regulated under the State APMC Acts. The whole geographical area in the State is divided and declared as a market area wherein the markets are managed by the Market Committees constituted by the State Governments. Once a particular area is declared a market area and falls under the jurisdiction of a Market Committee, no person or agency is allowed freely to carry on wholesale marketing activities. The monopoly of Government regulated wholesale markets has prevented development of a competitive marketing system in the country, providing no help to farmers in direct marketing, organizing retailing, a smooth raw material supply to agro-processing industries and adoption of innovative marketing system and technologies. It is the duty of the Market Committee to implement the provisions of the

the rules and bye-laws made there under in the market area to provide such facilities for marketing of agricultural produce therein as the Director may from time to time. animal husbandry.2 Agricultural Produce Marketing (Regulation) Act . direction and control of markets or for relating marketing of agricultural produce in any place in the market area and for purpose connected with the matters aforesaid. one copy given to purchaser.e. real weight is given. . live-stock and poultry. Various agricultural produce commodities are regulated under the Act. Thus cash payment is introduced in all the work of sales delivery & payment is finished on the same day of arrivals & the commission agent prepares a sale slip in triplicate. According to the serial order of the delivery of the produce is taken in the Market Yard on the place of auction by standard weights and in standardized on the spot i. The Act provides for establishment of Market Committees in the State. and for that purpose may exercise such powers and perform such duties and discharge such functions as may be provided by or under this Act. After taking the delivery of the produce a cash memo is prepared by the general commission agent or purchaser and one copy of memo is given to the seller with cash payment another to Market Committee and copy is kept for his own record. OBJECTIVES (i) defining 'agriculture produce' to include all produce of agriculture. forest produce and any other produce. direct do such other acts as may be required in relation to the superintendence. Agricultural Commodities. one given to Market Committee with Market fees and one for his own record and recover the value of sale from the purchaser next day with Market fee. These Market Committees are engaged in development of market yards for the benefit of agriculturists and the buyers. apiculture. horticulture or pissciculture.

(viii) appointment of Government servants as Secretaries. . 1966: KAR. (vi) constitution of market committee funds and Central Market Fund. (v) levy and collection of market fees by the market committee.3 (ii) notifying the intention of Government to regulate the purchase and sale of agricultural produce in specified area and declaration of market area and of market yard. municipalities. Technical persons. (iii) establishment of market committees for trading in specified kinds of agricultural produce and also separate market committees within the same market area for trading in any particular kind of agricultural produce. taluk boards and the Central Warehousing Corporation or State Warehousing Corporation. Assistant Secretaries. representatives of the purchasers' co-operative societies. representatives of co-operative marketing and processing societies. (vii) conferring borrowing powers on market committee. ACT 27] APMC 427 (iv) representation on the market committee to purchasers of agricultural produce.

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