Contemporary Women’s Fashion from International Designers

The Infusion Store is being launched as a luxury brand for Europe with a distinct focus on fusion fashion wear. The brand aims to fill the gap of luxury fusion wear in the ever growing multicultural population of Europe. It serves as a premier platform to showcase coveted and upcoming designers from the Asian Subcontinent. After the successful pre launch events, including London Fashion Week in September 2011 and a number of exclusive private view showings, the online store is being launched in March 2012, followed by a brick and mortar boutique outlet in Mayfair, London later this year. Coincidently, the launch of Infusion brand has coincided with a growing interest in India among foreign fashion houses, both as a source of inspiration and fine workmanship. From Hermes launch of sari range in October 2011, to the fashion legend Karl Lagerfeld presenting an ode to the country's royal heritage in a recent collection for Chanel. The Infusion brand celebrates the artisan and are inspired by the potent combination of bringing together generations of ethnic Indian craftsmanship with the modern chic of the city. With a strong understanding of the European market and by forging strategic alliances with the handpicked designers, Infusion’s constant endeavour is to bring a unique piece of couture that is ever so rare to find in the European high street. More about infusion dress. This is a couture gown won in charity auction at the Asian Awards 2011 held in London. Asian Awards is the most prestigious awards function in the field of business, arts, culture and sports for the Asian population across the world. Ruhena Begum, who is a British Asian socialite/celebrity from London, won the auction for a custom made couture gown by Infusion and a pair of Christian Louboutin shoes. All the proceeds from this auction will go to the charity 'save the children'. The gown being designed for Ms Ruhena Begum will get featured extensively in British media and get a wide exposure among the social elite. Infusion is a retail concept launched by entrepreneur and fashion designer Devender Kharb with support from Lebara Mobile UK. The launch will include the in-house label along with a number of contemporary and upcoming designers from the Asian Subcontinent. After the online and physical store launch in London, the plans are already under way for stores in France and Spain.

co. Manor Park. All garments are handmade by highly skilled seamstresses with some garments taking six to seven weeks to E12 6UW | Company Reg: 7485604 .uk Infusion is a Trading Name of D London Ltd | Reg Address: 85 Queensbury Place. T: 020 3036 3380 | E: info@theinfusionstore. | W: www.Embroidery is an integral part of the Infusion couture which is used lavishly incorporating only semiprecious gemstones.

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