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30 strategies for making $1000+ in 30 days online
Internet Marketing Success
By Andrea Bolder Andrea Bolder is a Gold Medal Olympian turned social media marketing expert, consultant and strategist. She has used internet marketing and social media marketing to build successful businesses online and coaches small businesses and solo-entrepreneurs simple strategies on how to use Facebook, Twitter, LinkedIn, YouTube and Blogging to ﬁnd new customers and increase revenue.
Follow me on Twitter @andreabolder
table of contents
intro game plan keywords seo blogging daily mode of operation conclusion 4 5 6 8 11 44 45
If you scooped up this ebook, then it’s probably safe to say you are interested in generating income online. Whether you are a small business owner, professional internet marketer, MLMer or solo entrepreneur, you have some clue as to how important internet marketing is today. No matter what type of business you have, no matter the niche, product or service you’re promoting, you realize there is a whole new world you can tap in to to drive traﬃc, generate leads and increase proﬁts for your business. This ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step. From establishing your initial internet marketing blueprint and leveraging social media to promoting content online all the way to creating multiple streams of passive income ‐we are going to cover it all! This is a comprehensive internet marketing ebook that will guide you through every essential step you should be taking to eﬀectively market your business online and open up the gates to online income.
Your Internet marketing MAP (Massive Action Plan) will determine what marketing strategies and aﬃliate programs you will need to implement to bring your business and personal goals to life. Once you have a vision for how you want your life, your business, your income to be, you can map out your internet marketing strategies in a way that will help you realize your life goals. It is critical you outline your action plan, a map to your success. A business without a plan is like a ship without a compass and once you’ve lost your way, it’s hard to get back on track! You now need to ask yourself these questions: What is my plan for generating qualiﬁed leads? How will I drive traﬃc to my business? Who is my target audience? How will I fund my marketing eﬀorts? How much time do I have to commit? Knowing the answers to these questions will help you map out a massive action plan, not only for how you intend to make money in your industry, but how much money you need to make to manifest the ideal lifestyle you desire. The “true secret to success” is in creating a tailor made blueprint for yourself. There will always be something new, more cutting‐edge, or more‐exciting around the corner and staying up to date with all of the constant changes can be overwhelming. If you want the success you deserve in your business you need to be able to position yourself in a way that you know exactly what it is you want for your business. This way when the next “big social media network” pops up or people begin to oﬀer you suggestions and solutions you will have the ability to discern what is right for you and what is going to be a complete waste of your time. Download our Success Map Worksheets Here To Get Your Business & LIfe Goals and Game Plan in order: http://andreabolder.com/successmap
Picking keywords that are literally going to make you money is the key to online success...and if you are looking to generate free or organic traﬃc, then you have no other choice but to get knowledgeable about keyword research. It could mean the life or death of your business online.
A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like google, yahoo and bing or social media sites like Facebook, Twitter, and LinkedIn.
Put yourself in the shoes of your ideal prospect. What words or short phrases would you use to ﬁnd your product online or through social media. Remember the best keywords are those related to what your product or service is about.
Your goal is to ﬁnd high traﬃc, low competition keywords. Common words, such as “marketing”, “social media” or “business,” are very competitive, making it harder to rank well for them in search engine results. There are a number of tools you can use to determine the competitiveness of a speciﬁc keyword as well as help you ﬁlter out the best traﬃc generating keywords within your niche, which will help you eﬀectively build your business and eliminate wasting time on content creation that will not drive traﬃc to your website. These tools include the google keyword tool or the all‐in‐one keyword tool suite Market Samurai.
Now that you’ve chosen your keywords, you should incorporate them into your website and social media proﬁles. Optimize your website to include mentions of your target keywords in key places. For instance, the images you use, especially those on the home page, should include alternate text that reﬂects your keyword strategy. Use free WordPress plugins like All In One SEO Pack to help you optimize your site using your relevant keywords. We’ll go in to depth more about using your chosen target keywords to increase your site’s chances of ranking in the search engines.
Your goal as a business online is to be the ﬁrst page on the major search engines. Search engine optimization (SEO) is how you do that. To get found on the search engines, you should aim to be on the ﬁrst page or in the top three results pages for your target keywords. Social media makes this a lot easier, and with the emergence of google+, setting up a business proﬁle will help signiﬁcantly when it comes to your seo eﬀorts. That’s why you need to make sure you are optimizing all your social media proﬁles with your major industry keywords.
Key Elements To Mastering Search Engine Optimization Page Title
Page titles are one of the most important on‐page seo factors. Your page title appears at the very top of your browser window when viewing a web page. They are also the title of a page that is presented in search engines. •Page titles should include your target keywords or keyword phrase •Be fewer than 60 characters long. Longer page titles will not be seen in your web browser or in google search results. If you make the page title too long, it will also dilute the importance of the keywords mentioned. •Place keywords as close to the beginning of the title as possible. •Include your company name at the end of the page title when appropriate.
•Use diﬀerent page titles for each unique page. Each page is a new opportunity to incorporate target keywords.
A meta description is used to provide the searcher with a short description of the page beneath each search result. Though the meta data does not directly inﬂuence search engine results these words attract the searcher’s attention and gives them an indication if the content is relevant to the searcher. For this reason, including keywords in your meta description can draw in visitors.
Try to keep your meta description under 160 characters. If a meta description is not included in the source code, then the search engine will usually display part of the content from the page in its place.
Heading tags label the headlines within your posts so search engines will recognize it as "important" on your web page. The heading tags will make your headline bolder so it will stand out. You can verify this by checking the raw html code of your website and looking for text with an <h1>, <h2>, or <h3> tag surrounding it. Text in the headings is more likely to be read by search engines as keywords than text in the rest of the page. For this reason, it is good to include keywords in your headings whenever possible. <h1> tags give the text more weight as
keywords than <h2> tags, and <h2> tags have more weight than <h3> tags. While <h4> and <h5> tags do exist, their inﬂuence on keywords is virtually the same as that of regular text. Including too many headings dilutes the importance of keywords in other headings, so we recommend using the <h1> tag only once. If the page is text‐-heavy like a blog post, then feel free to throw in a few <h2> or <h3> tags as paragraph titles.
Embedding Images within your posts can enhance your visitor’s experience. But while images are visually attractive too many slow down your sites loading time and performance. If you are going to insert an image on your site always make sure to associate text with it. Search engines do not ‘read’ images; they read only text. Alt text is an html attribute you can add to your picture so search engines replace the image with some associated text. Lastly you’ll want to include keywords in your image ﬁle name. This will help you draw in relevant traﬃc from image searches. Separate keywords in the ﬁle name with a dash (‐).
While keywords are extremely important and relevant to optimizing your site and increasing your chances of being found in the search engines you don’t want over do it. Stuﬃng your posts with keywords is frowned upon by the search engines (they’re too smart for that) and they can actually penalize you doing so. Don’t sacriﬁce readability for the sake of trying to trick the search engines!
Blogging is considered to be one of the most eﬀective branding and marketing tools for internet marketers in promoting their business while generating income through the use of advertisements or aﬃliate links. Your blog is the “hub” for your Internet marketing business. It’s the core of your entire business and brand. Yep, it’s that important! All pieces of content, from videos posted on sites such as YouTube and Facebook to articles posted on Ezines should point back to your blog. But with thousands of Internet marketers and small business owners with their own blogs it can be quite challenging getting your blog to stand out among so many. How do you get noticed? Why can some Internet marketers drive thousands of people to their site everyday while others get no blog traﬃc at all?
Having a blog brings you instant credibility and authority, automatically positions you as a leader and an expert, which gives you the leveraging power to successfully market and sell any products or services you choose. As you connect with new people either oﬄine or in the social networking communities, their ﬁrst glimpse into what you are all about is usually through your blog, the place where you give valuable, free content and blog posts for them to learn from. Your blog is a safe zone where your readers feel like it’s a place they can come to learn instead of be sold, which would be the case with a website, sales page or capture page. Your blog gives you the opportunity to build long term relationships and loyal followers because your visitors ﬁnd comfort in the fact that you’re giving something to them instead of trying to take from them. A blog is interactive and continually changing… a place to your readers can come to give insight, share opinions and connect with other followers. If your
blog over delivers on valuable content, people will automatically want to follow you and they’ll continue to return every time you post something new. Blogs are search engine friendly and you can get your content ranked on the top of the search engines, like Google and Yahoo, driving more traﬃc to your site. A blog also helps you build your email list more eﬀectively than any other type of website or capture page. The percentage of people stopping by your blog who opt‐in and join your email list will be much higher compared to a capture page to website. You can have multiple streams of income positioned on your blog, allowing you to earn passive income 24/7. Your blog is your “personal store” for all of your aﬃliate products, your own information products or services, network marketing business opportunities, and other income streams you have in place. If you notice on my personal blog, http://AndreaBolder.com I have monetized it in a number of ways, from banners ads to aﬃliate links, the promotion of my own info products and training programs. Blogs are also a great way to build social proof. This means that when you have other people commenting, sharing your content and interacting on your blog, a new visitor will be much more likely to listen to you and contribute as well. It’s just human nature… We see others doing something, and we are much more likely to follow the crowd and do it, too! So the bottom line is…if you know the right steps to take, your blog can become a money‐making machine, marketing itself. Your blog has the ability drive traﬃc, giving you an endless ﬂow of new followers, new leads, and new prospects to introduce your business to on a daily basis.
There are many diﬀerent blogging platforms out there today, but if you are serious about monetizing your blog and want to establish yourself as a credible player online, it’s important to use Wordpress.org as your blogging platform…
Blogging sites like Blogger and Wordpress.com host your blog for you, which means you do not have full control over your blog or the content you create on it. If they decide one day to shut down or pull your site, your blog and all it’s content is gone. Wordpress.org is free and your blog will be self‐hosted, meaning you will have 100% control and ownership over it and the url. As a professional business owner, you always want to have complete control of your work, your business, and your income. Since your blog is the core of your online business, you don’t want to ever risk losing it. So let’s see what it takes to create a money‐making blog!!
1. Find Your Focus: What is it that you want to talk about? What's your niche? You can talk about anything that relates to your industry and attracts your target audience. You may not be knowledgeable about every single aspect, but ﬁnd topics you want to focus on and stick with it. Once you’ve narrowed down your niche, build a keyword strategy that attracts your ideal customer or prospect. This will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traﬃc to your business’ website. 2. Buy A Domain: Domain names are fairly inexpensive and ".info" domain names can be purchased for as little as $1.99 from companies such as GoDaddy, and buying one will allow your blog site to be picked up by the search engines, such as Google, Yahoo, and others. It is recommended to purchase a ".com" domain name because they are most popular and what everyone is accustomed to using. You can get a ".com" domain name for under $10 dollars. You will want to purchase your company name as well as your own name if you are a personal brand. This way can brand YOU on your blog. For example, my name (and personal brand) is Andrea Bolder so what I did was scoop up andreabolder.com and andreabolderonline.com. To purchase your
own domain name visit GoDaddy Domains. (Quick tip: do a Google search for GoDaddy discount codes to save $) 3. Convey Valuable Content: Over delivering on value is the name of the game. One of the most important factors in having a successful blog is to provide solid, well‐written content that is easy to read, informative, beneﬁcial, entertaining and enlightening! Most people will come across your blog by chance. They may have been doing a search for some relevant content about a speciﬁc topic of interest and if they stumble onto your site and ﬁnd what they are looking for; if they are able to get valuable insight, strategies, skill sets, or training that can improve their life or that of their business, you can have a loyal fan that continues to follow your blog, recommends and shares your content with others. DON’T BE THAT PERSON that only promotes him or herself, their business opportunity or products without adding any value to the community. They come across like ‘spammers’ and end up annoying and repelling people, rather than attracting them. It’s going to be your VALUE that attracts followers and potential customers. There are a few ways you can deliver your content: video, text and audio. You can choose to stick with one or you can use a combination of the three. Experiment with each method and see which one you are most comfortable with! 4. Keep Your Blog Updated: This is critical and you want to maintain a consistent ﬂow of great content. Updating your blog posts on a regular and consistent basis will increase your chances of being recognized by the search engines as relevant and popular. The more articles you write, the more traﬃc you are able to drive to your site. More traﬃc creates buzz and the popularity of your blog is what Google and other search engines use to rank websites. Increased traﬃc and frequent visitors also attract advertisers who will deﬁnitely show interest in placing ads on your site. 5. Keep a Clean and Professional Presentation: A clean, clutter‐free layout will allow your readers to focus on what's important, and that is your content! Stay
Why is this important? Well, once you have an email list of followers that like, trust, and listen to you, you can promote or sell anything you’d like for the rest of time. It becomes your own personal distribution channel where you can sell business opportunities, aﬃliate products, services, or your own personal products. To get your autoresponder set up, go to: AWeber Autoresponder. 9. Join Discussion Forums: As a blogger trying to make money online, do not be scared to get involved and participate as an active member on various forums and discussion sites. By posting intelligent and insightful comments in forum discussions, you will attract other forum members and they will visit your blog. Again do not forget to always include the URL address of your blog when you’re done leaving a comment. 10. Market Your Blog: This is one of the most important steps of all. You do not want to spend your time and money creating a fabulous blog that no one sees. You are not in the business of community service when it comes to your blog. Your goal is to drive traﬃc and generate leads to get in front of your network marketing company or product and make money! Becoming a master of promoting your blog is key. One way of marketing your blog is by using keywords in your blog titles and in the body of your blog posts. By regularly using targeted keywords you are increasing the possibility that your blog will rank higher in the search engine results, such as on Google and Yahoo! You also want to use social media and promote your blog on high traﬃc social networking sites such as Facebook, Twitter, YouTube and LinkedIn. By integrating your blog with social media marketing you can take full advantage of content syndication (content sharing). So now that we know how to make money with our blog, let’s turn our attention to optimizing our blog content, particularly your business blog post. A well‐constructed article includes several key components essential for attracting traﬃc and converting the traﬃc into leads.
There are many things you need to thoroughly check before hitting the “Publish” button that are so easy to overlook. Let’s outline a list of action steps you will need to take before publishing your blog posts. I’m sure you will ﬁnd it useful especially for those “pillar” articles that you put so much time and eﬀort in to.
Keywords are Key! As we’ve learned, keywords rule the search engines and are the best way to maximize your traﬃc. Use the same keywords that other popular blogs or businesses are using to drive their traﬃc and increase their rankings on the web. You want to make sure that the keywords you choose don’t have too much competition. This way your content will have a realistic chance of getting on the ﬁrst page of Google instead of getting lost in the crowd.
Your headlines are probably more important than the content itself because your title will draw in your visitor and turn them into a reader! If your headlines and titles don’t trigger curiosity no one is going to take the time to read your posts. It’s just a fact when you are competing against so much other great content on the Internet. Capture the readers attention by oﬀering something of great value, something that makes them curious to know more. It can be witty, it can be emotional, it can be controversial. Whatever your headline is, make sure it is something that makes you want to read more. Also, don’t forget to include your targeted keywords in your title. This will help you with search engine optimization.
Linking to previous posts inside your blog is a great way to help your visitors navigate through your blog and ﬁnd additional nuggets of content that can help them solve their challenges. It’s also a good practice for search engine
optimization allowing the search engine spiders to crawl your site more eﬃciently, allowing them to understand your content through the link anchor text. Your links can, naturally, point to your internal and landing pages to help you generate more leads from your content. Always, always, always, make sure that before you hit “publish” you take the time to link to older posts.
Some people are so afraid of linking to other sites for fear they’ll lose their reader. This is so far from the truth. Don’t be afraid to link to external websites when it’s helpful and appropriate. If your content is valuable and solid, you will only be enhancing someone’s learning experience by linking to relevant resources. For example, if you mention a tool in your blog post that helped you get winning results, link to it. If you mention a term or phrase that others may not be familiar with, link to Wikipedia, or a source that explains that term in greater detail. You can even link to an online dictionary.
Now that you’ve included both internal and external links you want to make sure they are not broken. Check to make sure your links are working properly. I use a nifty WordPress Plugin called Broken Link Checker. It automatically checks your posts, comments and other content for broken links and missing images, and notiﬁes you if any are found. This is a really cool way to monitor your blog. It’s so easy to make a small mistake that results in a broken link and the impact on the reader and even your pocketbook can be signiﬁcant. I remember I was promoting a hot new aﬃliate product and didn’t check my link to make sure it was working properly. Come to ﬁnd out I had added an extra http:// in the html code. I can only imagine how much money I lost and how frustrated my visitors were when they couldn’t get to the information page.
In the ﬁrst week of launch I had hundreds of people clicking the link but made no sales because they couldn’t get to the sales page. I’ve double and triple checked my links from that point on. It’s as simple as hitting “Preview” in WordPress and clicking on all the links to make sure they are working and pointing to the correct URL.
WordPress allows you to customize or edit your slug or permalink to each of your blog posts. Take advantage of this feature to ensure your permalinks are concise, and that they contain your targeted keywords. For your internal page URLs, separate individual keywords with dashes (‐). For example: http://andreabolder.com/facebook‐marketing is a good URL that captures ‘marketing’ and ‘facebook’ as keywords. Eliminate ﬁller words such as a, of, the, etc. This will give your permalinks a clean look and help with SEO, increasing your traﬃc from the search engines.
A picture is worth a thousand words, so use an image in the body of your content that will entice people to read the rest of your post. Pictures are great for helping with search engine optimization and can also bring you some traﬃc from the Google Image search. Also consider adding other forms of media that can make a blog article more memorable and fun to read. It also helps to break up the text to make it more pleasing to the eye. In addition to adding at least one image try incorporating slideshow presentations, video, audio and info‐graphics.
Make sure your article is well written and formatted in a way that is easy to read. If you do not take the time to read your post in it’s entirety you a) won’t ﬁnd grammatical errors and spelling mistakes b) won’t be able to tell if it makes
sense c) won’t be able to tell if the paragraphs are in the best order and d) you won’t be able to tell if your message is being conveyed as you intended it to. So read and reread what you’ve written from title to signature before you hit the publish button.
Driving traﬃc is the name of the game and if you want to drive readers to your site then you need to make sure your post is as robust and complete as possible. Does your blog posts give in depth explanations and descriptions? Do you outline actions steps and provide supplemental content that fulﬁlls the readers expectations? Use header tags and bullet points to break up content into sections. The goal is to make sure that your blog post is valuable to potential readers.
The mark of a great blog is visitor interaction. When you can come to a blog and it feels alive you know there is some great content being shared. Every blogger’s goal is to build a community around their blog and engaging visitors with your valuable content is one of the best ways to do this. Ask questions at the end of your post, prompt readers to take action by sharing your content ‐ Each and every blog article you publish should include a relevant call‐to‐action in the article to help boost lead generation ‐ and reply to as many readers’ comments as you can. This let’s them know you are a real person that genuinely cares about what they think. Business blogging creates a platform for attracting organic traﬃc and engaging with your audience. The primary goal of your blog should be to drive conversions by adding call‐to‐actions to your posts and have them link to landing pages that provide downloadable access to more in‐depth learning materials, such as an ebook or webinar.
With the emergence of Web 2.0, the Internet provides business owners and online entrepreneurs with a set of tools that allows them to build social and business connections, share information and collaborate on projects online. You can build relationships online by creating proﬁles on web sites such as Facebook, Twitter, Pinterest, YouTube, and LinkedIn, which are designed for networking purposes. These web sites allow you to communicate with other people with similar interests to you. They might live in the same area as you. Perhaps they have the same profession as you, support the similar causes or perhaps they attended the same college as you. By utilizing these websites you can connect with people that could potentially become prospects for your business. Social media has become a platform that is easily accessible to anyone with an Internet connection, opening doors for network marketers to increase their brand and company awareness. Additionally, social media serves as a relatively inexpensive platform for implementing marketing campaigns as most just require your name, email address and password to set up an account. Social media marketing is a powerful business building tool that has made it possible to connect and establish partnerships with TARGETED people across the globe that you would not have access to otherwise. All you need is one hour a day...Pretty simple huh! The most popular platforms include: •Blogs •Facebook •Twitter •LinkedIn •Flicker •Pinterest •Google+ •YouTube
If you haven’t already done so, go out right now and set up your social networking accounts so you can start building your online presence. It may take a little while but you will want to have these accounts set up to maximize your social media marketing plan. I suggest creating a new gmail account separate from your personal email account so that you can ﬁlter all correspondence from social media marketing to a designated inbox folder. While social media sites, like Google+ and Pinterest, are changing the social media landscape, let’s concentrate on understanding the 3 major social media marketing platforms ‐ Facebook, Twitter and LinkedIn.
Facebook is one of the most eﬀective FREE marketing strategies for marketers online if you know what you are doing! Facebook serves as a powerful platform for building a community of fans, followers and business partners who advocate for your business and brand.
• • •
There are over 850 million active users (yes Facebook is it's own continent!) It has an Alexa ranking of 2, right behind Google. People spend over 700 billion minutes per month on Facebook
Just like anything else you have to learn the basics, the foundation of using Facebook eﬃciently and properly, and then you must practice and diligently work at implementing simple tactics to maximize this social media site's power. The ﬁrst step in leveraging Facebook for business is to set up a business page. Read our step‐by‐step guide to launching your business on Facebook. For more in depth information for generating leads, increasing engagement and driving proﬁts using facebook for business check out our new release Facebook Leads Factory. Remember that social media marketing is all about building relationships and Facebook is the ultimate platform for that but keep in mind that people buy into you ﬁrst before they buy your product, your service or your business opportunity!
Connect and engage with them in a way that shows them you really care and it will be a jumping‐oﬀ point for your business success online. You want to promote YOU as a leader, an expert, and a person who can bring value into their world and solve their problems. This is the ONLY way to use Facebook eﬀectively and really the ONLY way to MARKET EFFECTIVELY in our industry, period.
Twitter can be great for helping you get traﬃc to blogs, articles, and improve your SEO as well as help you build an online presence. Twitter is a social network where people share content within 140‐character messages. Users “follow” or subscribe to each other’s updates and can receive messages. To get started with Twitter, go to twitter.com to sign up for a free account. Here are a few tips for setting up a business twitter account: Set up Your Proﬁle: Use the name of you business as your twitter username. If you are a solo‐brand use your name if it’s available. Be creative with your bio and make sure you include your website link. You want to relate to people, so don’t put anything in your proﬁle that categorizes you as a salesperson. A link to your blog or website is recommended but if you don’t have a blog use link to your YouTube Channel or Facebook page. Do not link to a sales page! Make sure you upload a friendly professional picture or business logo. Set up a professional Twitter background that provides additional information about your business. Check out odesk.com, elance.com or ﬁverr.com (one of my absolute favorites) to outsource the creation of your page. Start Connecting: Use tools like HootSuite, TweetDeck or SocialOomph to determine industry inﬂuencers and potential customers that your business should follow. For more tips on how to use twitter for business, grab our Free Twitter For Small Business Guide‐ Twitter Marketing For The Small Business & Solo‐Brand.
Hootsuite: Using a tool like Hootsuite allows you to save keyword searches as a live stream so you won’t miss out on what’s being said about your brand, your industry and your products.
Google Alerts: set up multiple google Alerts for your company, brand, products, leaders, industry terms, etc. the alerts will get delivered directly to your email inbox at the frequency you indicate (e.g., daily or as they happen) and they are a great way to track mentions of your brand and relevant keywords on the web.
Aﬃliate marketing programs are an integral part of your Internet Marketing Game plan and a key component to creating wealth online. Most business owners and online marketers do not take advantage of "aﬃliate marketing" and have no clue just how powerful a strategy it is for generating leads and upfront cash for their business. Many small businesses begin with shoe string budgets or little to no marketing budget at all. Promoting aﬃliate products can make you a lot of “right‐now” money while generating a consistent income with your primary business, which can take some time to build. This is where aﬃliate marketing can help? Aﬃliate marketing is one of the easiest and simplest ways to start generating income on the Internet. This means that when someone else creates a product, like an ebook or course, you can sell it and make a commission (typically 40‐50%) without having to do any of the work creating it. Aﬃliate marketing requires little eﬀort, is automated and you can get started right away. When you generate leads for your business online, the fact is that most (95%) of the leads are not going to purchase from you or become a customer. Therefore smart business owners have learned how to supplement their incomes by directing the leads they generate to aﬃliate programs and this gives them the opportunity to earn aﬃliate marketing commissions. Just because your prospect won't buy YOUR particular product or service, doesn't mean they don't have any interest in other tools and resources related to your business.
How does this work? After you start your blog and the process of building a list, you can start promoting products and services within just a couple weeks. In addition to promoting to your list, you can also promote aﬃliate products directly from your blog by tactfully placing aﬃliate banners or links on your pages and within your content. When visitors stop by your blog or site and start reading your content, you can refer them to products and services that you are an aﬃliate for. If you notice on my personal blog, www.AndreaBolder.com, I have a page devoted speciﬁcally to ‘Resources’ where you will ﬁnd the products and services that I personally use to build my online business and recommend for Internet entrepreneurs. What Aﬃliate Products Should You Promote? You may be wondering which aﬃliate products you should be promoting. Only promote products and services that are relevant and bring value to your target audience. You can head over to www.ClickBank.com, which is the #1 Aﬃliate Center online and do a search for aﬃliate products that are available for you to sell in your speciﬁc niche. Also stay up in the loop on big product launches by a well‐known marketers or industry leaders in your niche. When they introduce a new hot new product or course, get an aﬃliate link, and promote it to your followers and your email list… After just a couple short months of building relationships, you’ll be shocked at how well you can do. Aﬃliate Marketing Commissions As an aﬃliate marketer you are rewarded for each product sale generated through your personal aﬃliate link. While most aﬃliate products oﬀer a one time commission based on an initial sale, some aﬃliate products oﬀer commissions if the product is a service that customers have to subscribe to monthly.
You’ve launched your blog, set up your social media proﬁles and aﬃliate programs. You’ve been promoting your content and driving traﬃc to your content, products and services now it’s time to start converting that traﬃc to sales. To do this, decide on a compelling oﬀer for your prospects, create a call‐to‐ action to promote your oﬀer, and launch a landing page with a form for visitors to submit their information. Wash and repeat. In this section, we will focus on creating a solid marketing funnel to grow your business.
Oﬀer a stellar freebie as a way to get people to subscribe. You have to give to get! Your irresistible oﬀer is known as you “lead magnet” and it can be a free how‐to video course, a set of audios, a PDF report, a webinar series or eBook. This is the most important part of your campaign. It’s the initial attraction that catches the attention of your website visitors and gives them a reason to ﬁll out the form used to collect their information. The important thing to remember is that your free oﬀer should overwhelm your subscriber with value. I can not emphasize how important this principle this. When creating your irresistible oﬀer, you should actually feel like you are giving away too much information. When you are done putting together your oﬀer create a product you could charge for, then give it away for FREE.
Your irresistible oﬀer is a critical component to your success as an internet marketer and your it should target the type of sales lead you’re trying to attract. Product‐focused oﬀers can include a custom consultation, free trial or demo of your product.
You’ve decided on your oﬀer not it’s time to get your visitors to move to action. Create a few diﬀerent compelling calls‐to‐action ‐ a button, link or optin box that grabs a visitor’s attention and directs them to your landing or sales page. Calls‐to‐action are located everywhere‐‐on website pages in the form of links and banner ads. You can place them in emails and blog posts, within your oﬀers, etc. They are the key catalyst behind lead generation. When a lead lands on your page, a visitor is prompted to complete what’s called an opt in form by entering their contact information and other details in order to receive what’s your irresistible oﬀer. Through this information exchange the visitor converts into a lead and you can now follow up with them as they become a part of your sales and marketing funnel. If you have an eﬀective call‐to‐action, you’ll convert a high percentage of your website visitors into leads.
Your landing page is where your website visitors arrive after they click on your call‐to‐ action, and where they will ﬁll out the form to receive your oﬀer. Check to make sure all of your call to action links are properly redirecting to the appropriate landing pages. Landing pages house the opt in form visitors ﬁll out in order to access your oﬀer. The information you ask for in this form will be used by you or your sales team to follow up with these leads.
Once users submit their information on the landing page, they should be redirected to a thank‐you page where they can access the oﬀer. In addition to the form, a landing page should feature a clear description of the oﬀer, preferably with an image so they can get a good idea of what they will be getting by opting in. If you’re giving away a free guide, have the call to action read, “Download Our Free Guide To XYZ.” If you’re hosting a free webinar, say “Register for our FREE webinar on XYZ.” XYZ should clearly convey a compelling beneﬁt of receiving the oﬀer. Here is an example of a landing page on my Facebook Business Page:
In order to improve your conversion process, you need to constantly test, measure and experiment with your opt in forms, landing pages and call‐to‐ action copy.
Pay attention to the click‐ through rate of your call‐to‐action, conversion rate of your landing page and the number of new leads and sales an oﬀer resulted in. If a call‐to‐action has been on your homepage for a month, tweak the messaging or swap out an entirely new call‐to‐action, and after another month, measure which one performed best. If your conversions are low, make a change to the page layout and measure the results. Don’t be afraid to test diﬀerent variations; you can always switch back if the old version worked better. Note: Make one change at a time. This way you’ll know exactly which variable is contributing to the change in your conversion rates.
Understand that you are not the only marketer or company out there vying for your prospects’ attention. You will come to realize that the pond is smaller than you actually think, especially among the best in your industry. Those that ﬁnd success online maximize on their ability to connect with their list, those that don’t are faced with Internet failure. As easy as it is for people to opt‐in and subscribe to your list, it is even easier for them to unsubscribe from it. Your ﬁrst priority is giving them what they want, making sure they are happy and look forward to reading your email messages. You must nurture your leads, take care of them and make them feel like they can’t achieve their goals without your expert guidance. The best way to be successful as an internet marketer is to send high quality, value packed emails on a regular basis. Now you may say this sounds like a lot of work, but it really isn’t. The key to creating a great email is to re‐purpose your best content or send an email that links to a video or one of your popular blog posts. Sending subscribers an eBook, worksheet, or step‐by‐step video tutorial is a great way to provide them with solutions to some of the most challenging problems your readers face.
Understand that not all leads are created equal and each will be at a diﬀerent stage in the buying process. Some leads come into your funnel hotter than others, ready to make a purchase while most will be the a research mode.
In addition to building relationships with your current leads you always want to be in the mode of growing your existing email list. One of the biggest challenges even for experienced Internet marketers is creating opt‐in opportunities. What’s so valuable about your marketing oﬀer? What interesting and unique information will they receive in your email newsletter? Be detailed and speciﬁc, laying out the beneﬁt(s) in a language your audience will understand. List building success tips to grow by: •Only send messages to people who have explicitly opted in •Send emails that are relevant to the interests of your contacts. •Show your personality and be authentic. Be personal in your communication. Use a real email sender name and add a personal signature. Personalize the message so the recipient remembers how and why they came to your website. •Show you readers you appreciate them: For example, start with “you recently checked out our ebook…” or “thanks for subscribing to our blog!” •Make sure that every message adds value. Are you emailing them just to tell them how great your product is? or are you oﬀering to help them solve their problem? •Make the value clear in the email body and subject line. •Don’t rely on images to make the sale. By default, many email clients don’t load images automatically, so if your email is one large image, your recipient won’t have any idea what it’s about! Use images as supplementary (clickable) content in your email, and make sure you have enough text to communicate value.
•Be consistent in your communication. Whether you send your messages daily, weekly, or monthly, pick a schedule and stick to it.
People get BORED very quickly! One of the biggest mistakes businesses make is sending the same oﬀers over and over again to their list. Do NOT keep sending the same oﬀers to your subscribers. You should rotate your collection of oﬀers and introduce new ones that you can promote on a regular basis. You do not want to send your list the same promotion every week. Why? They’ve either purchased the product or they haven’t and if they are not purchasing the product on email # 10, they are not going to purchase it from you on email #110. I suggest introducing a new product or variation of an existing product to your list every month. Note: You still want to promote your ﬂagship products that are popular, bringing in money and are of great value but it’s just as important to add some “new ﬂavor” to your arsenal, because you just never know what your list is going to love. So test diﬀerent oﬀers, see which ones attract the most attention. Get rid of any oﬀers that your subscribers “don’t respond to” but every once in a while try re‐introducing them…the composition of you email list can change and what doesn’t work today may be your biggest seller tomorrow.
We’ve talked a lot about getting started online, setting up your social media proﬁles and growing a list. You now know how to build a keyword strategy, develop your seo plan, convert traﬃc into leads, nurture contacts as they move down the sales funnel and analyze your eﬀorts in order to improve and get even better results. Now it’s time to take all what we’ve learned and turn it in to cash. Here are 30 strategies you can begin using today to generate 1000+ in sales in 30 days or less.
This is one of the easiest ways to generate income on the internet. It doesn’t require any money to do just your time. Simply go to Clickbank.com get an aﬃliate link to more than 10,000 digital products. Choose aﬃliate products you are interested in selling and start promoting them. Promote on blogs, forums, twitter, youtube videos and facebook pages. So that it doesn’t come oﬀ like spam, make sure to couple your aﬃliate links with relevant and valuable content and only post where appropriate.
Create passive residual income with free reports and viral eBooks that are embedded with your aﬃliate and product links. Create opt in pages where you
give away free ebooks and in each ebook there are aﬃliate links. On the download page itself there are aﬃliate links and on the thank you page you can upsell your new lead to purchase a related product they are obviously interested in. You can continue to market and promote to your new subscribers in the autorepsonder and follow up messages you send them after they’ve downloaded your free book.
Meetups are a great way to generate income. Create a meetup, oﬀering training on various topics related to your industry. Your meetups can be free or you can charge a small fee. Either way the goal is to soft‐pitch your aﬃliate products and/or personal services to the prospects that attend your meetup. Not only is this a great way to establish yourself as an expert in your area, it’s a great way to funnel hot prospects and turn them into sales.
With over 11 million users & touted as the fastest growing social media network ever, use Pinterest to promote and market your aﬃliate products online.
income via Twitter
Create a Twitter account where you start adding targeted twitter followers. As you grow your list into the thousands, when you post tweets to your follower you can tweet them promotional or aﬃliate oﬀers. Do this consistently and the income can add up very quickly.
6. Twitter Joint Venture Strategy
Find someone on Twitter who has a large following (50 ‐ 100,000+ followers). Approach them and ask them to promote your product to their list. You can agree to split the aﬃliate commissions 50/50.
This strategy allows you to ﬁnd speciﬁc Twitter users who may be interested in your aﬃliate product. For example. Say you have a product that teaches women how to increase their chances of conceiving a baby. Do a Twitter search using search.twitter.com to ﬁnd users who talk about infertility. You can then start to reach out and suggest your product to these targeted leads. While this can be time consuming ‐ this is deﬁnitely something you can outsource and pay someone else to do for a minimal fee while you rake in the aﬃliate commissions.
This is not just reserved for celebrities. Get paid to tweet or retweet content. for businesses. Check out site like www.paidpertweet.com to learn more. You can have an unlimited amount of Twitter accounts within various niche markets. Build up your lists within these marketers and get paid selling tweets.
Youtube is a monster when it comes to traﬃc. It is the third most visited site on the internet with 800 million visitors a month. The average american watches 5 video a day ‐ that’s 150 youtube videos a month.
Upload videos to youtube, put in keyword speciﬁc tags, titles and descriptions to increase views. Place your link to your product in the description of your video to direct traﬃc to your sales pages. Also consider using Ads to promote your content, drive traﬃc and sales more product.
Find people who have success with youtube ‐have a large subscriber or viewership list ‐ and pay them to put your website links underneath their videos to drive more sales for your own products and services.
If you are driving enough traﬃc to your youtube channel, youtube will give you the opportunity to monetize your site with advertising.
12. Facebook Business Pages
Leveraging Facebook with it’s 850 million users, is FREE advertising for any product or service you want to promote. Create Facebook Business Pages (essentially mini‐websites) to promote your business and engage with other users that are interested in content related to your niche.
Facebook Ads are the paid way to play on Facebook. Facebook ads are the best bang for your buck when it comes to targeted price per click advertising. Market you services, gigs, ebooks, promotional oﬀers, etc. using Facebook Ads. What better way to tap into millions and millions of targeted leads.
develop info products
One of the fastest ways to build a presence online and establish yourself as a leader in this industry is to create VALUE! You must always remember that you will never make more money in this industry than what you are worth. Your worth is determined by your ability to provide valuable content, products and information that are beneﬁcial to your target market, providing solutions to their problems. When you have the ability to create your own informational products there are NO LIMITS to the amount of wealth you can create. You should understand that aﬃliate marketing programs and attraction marketing systems are not replacements for the creation of your own products. Creating your own information products or services allows you to customize a product that oﬀers solutions addressing the needs, wants and desires of your own prospects and one that is geared toward helping your own ideal client, all while creating an additional source of income for your business! You DON’T need to be an expert to create an information product. All you need is an idea and a desire to teach it. Spend some time researching and learning about the products you want to create, and then monetize the idea by sharing it with your community, or your customer network… It’s quite simple. What makes info‐product creation so appealing for small business owners is if you ﬁnd that you are in a situation where one of your income streams disappears, you can continue to earn income by marketing aﬃliate products and your own information products to lists you’ve been building through your opt‐in forms on your sales pages and blogs.
This is a very easy and proﬁtable income stream for your business. You can set up a Pay Pal account and start charging for your coaching services, charging anywhere from $50‐100 an hour or $500 ‐1000 for an 8 session coaching packages. As your demand increases you can begin to charge more you’re your time and expertise.
You can launch a group coaching program, a paid webinar, or even a web show learning series. A webinar is essentially on online classroom, where your students can follow along with you from their own computer screen. This is a great way to leverage your time and train hundreds, and eventually thousands of at once. You can even record your webinar and charge a fee to get access to the replay.
Information is the new currency. People are very eager these days to buy information products that make their lives easier. Ebooks (downloadable books online similar to the one you’re reading right now) are easy to create, require no overhead and you don’t even need to ﬁnd a publisher. To start publishing your eBook all you need is a word processor such as Microsoft Word, Pages for Mac, Google Docs, or Openoﬃce.org. Once your document has been creating you simply covert it to a PDF (portable document format) for people to download online using free PDF conversion software, which can be found here. You can charge whatever you feel the information is worth and it’s a completely automated stream of income. Add your ebook to ClickBank, which has over 120,000 aﬃliates, who are just waiting for you to put up something they can promote to their list or on their blog. Give away a 50% commission, 75% commission. Say you have 5 people selling your $50 product at a 50% commission each and every day. You’ve just made $125 in a single day. That’s $3,750 a month. Incredible leverage. Side Note: Don’t want to write your own ebook. Use Private Label Rights (PLR) ebooks instead. You can change the title, change the graphics (ebook cover) and sell it under your own name.
You can even package a number of related PLR products and sell it as one combo pack product. You can even repurpose the PLR, turning it into a video or audio course.
A membership site is a great way to create income by oﬀering exclusive content or services for paying members. Membership sites are continuity based, so your cash ﬂow is very dependable and consistent. You can put together a series of tutorials, webinars, videos, or written content that you deliver to your members on a daily, weekly, or monthly basis. You can hire a programming team to custom design a membership site, or you can even use a Wordpress template at a very low cost.
Depending on the mediums you use, take a collection of podcasts, blog talk radio show episodes, or recorded video trainings to sell. You can sell them to your downline, your email lists, promote them on your blog and make them available at seminars and speaking events. You can also make them available for purchase on sites such as Amazon and iTunes.
As you establish yourself as a leader and authority in your industry the demand for your knowledge will skyrocket. You can choose to become a public speaker or trainer even hosting your own seminars and events.
As you start building your list, successfully doing aﬃliate promotions, launching your own products, services, and membership sites, you can turn all of your information products into your own aﬃliate programs by giving your followers an opportunity to earn commissions by promoting and marketing your products and services for you.
When you have a powerful and recognizable brand, an established audience and an email list of followers , you have the power to launch ANYTHING you want. As long as you are providing value your audience will continue to listen and buy from you for years to come.
21. Solo Ads
Leverage the larger subscriber lists of solo ad providers to promote your products and services. There are a number of solo ad providers to choose from, just make sure to do your research because you may not make your money back if the solo ad list is old or tired. So you may have to test out a number of diﬀerent providers before you see any real return on your marketing dollar.
This is a simple join venture solution to increasing your income. It’s as easy as you promote my product to your list and I’ll promote yours to mine.
Sell short jobs on ﬁverr.com. Know how to install wordpress blogs, sell your service for $5. You can also buy gigs on Fiverr.com and resell them at a higher price on your blog or to list. Another way to use Fiverr.com is to buy gigs that drive traﬃc to your sales pages or aﬃliate links. You may ﬁnd a gig that oﬀers you the ability to get your
product in front of 100,000 twitter followers. If you get just one sale, isn’t it worth the $5 bucks? There have been many times where I’ve spent $5 and it turned into $100, but keep in mind there will also be times when your $5 will not reap a return.
Use your expertise to write reviews on products and tools related to a speciﬁc niche. Place ads and aﬃliates on these review sites to generate traﬃc and income. Promote your own products and e‐courses as well.
Sell advertising on your blog or website. If you are driving a lot of traﬃc to your site, online advertising may be an option. $1 out of every $4 goes to online advertising and growing. You can even contact local businesses in your area and oﬀer them advertising space on your site to help drive leads and traﬃc back to them and their services.
Why not take all of these strategies you’ve learned and hire a staﬀ to generate income for you. There are so many inexpensive outsourcing options where you can hire outsourcers or virtual assistants from the Philippines or India to do this work for you. Turn $200 into thousands of dollars or more by outsourcing.
27. eCommerce Sites
Create an online store where you can sell anything you want. The options here are limitless.
Drive traﬃc to your products and services by creating articles related to your industry and submitting them to Ezinearticles, Article Dashboard, etc. Include links to your website or sales page in the resource box.
Sites like ebay make it simple to sell products online. From ebooks to cars, you can sell anything on eBay. People have made fortunes selling products on ebay and it can also be used as a lead generation system to drive traﬃc to higher end products you oﬀer.
Groupon has over 150 million subscribers worldwide and LivingSocial is about half of that. Sell deals on these sites and upsell them on other products and services you provide. This is just a fraction of the ways small business owners can increase revenue using the Internet. With so many ways to generate fast income online there should never be a reason why you can not create for yourself a stream of cash to fund your larger entrepreneurial and business goals.
daily mode of operation
As you’ve noticed just by going through this guide, the methods of generating leads and creating multiple streams of income online are limitless. How do you manage it all? How do you stay organized and focused on the tasks that make money instead of wasting time on tasks that don’t?
The work you do to grow your Internet Marketing Business are your Income Producing Activities (IPAs). Creating a daily schedule of IPAs is called your Daily Mode of Operation (DMO). Too often Internet marketers get caught up doing the Non‐Income Producing Activities like adding new friends on Twitter and Facebook or reading junk email. Before you know it you look up and haven’t got much done. Now don’t get me wrong these steps are important for growing our businesses, but they should not consume a lot of your time. Your Time is Valuable! Creating a DMO keeps you on track. Income Producing Ac/vi/es fall into 3 major categories: 1. Learning: It doesn’t matter if you are a rookie or a seasoned vet, you should always be educating yourself on new strategies and techniques. Learning activities include attending seminars, webinars, reading books, listening to CDs, watching DVD's, and hiring a coach or a trainer. 2. Marketing: These are activities that generate leads. Marketing activities include social media marketing, article marketing, PPC, posting in forums, video marketing, and email campaigns. 3. Converting: By far the most important. What good is it to master the other 2 IPAs if you can’t turn your leads and prospects into customers and business partners!!
Now you may be thinking OMG!! Internet marketing is way more involved than I thought! Tackle each step, strategy, income producing activity, one step at a time. Do only as much as you can handle and what gets you the best results. We hope that by reading this ebook, you start seeing the bigger vision! The potential for income generation down the road is limitless and you’ll ﬁnd as you begin to become successful in one area, it leads to success in another. You know the basics ‐ now it’s just up to you to go forward and leverage what you’ve learned to get you the results and income you desire. Just think of where some of the most successful people you know started. With so many diﬀerent ways to create multiple streams of income on the internet, the sky truly is the limit! ....................................................................................................................................
Step Up Your Internet Marketing Game
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