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Spring 2012

Assessment # 6

Final Report
Management Information Systems (Sec-A)
Group Number: Group Members: Muneeb Ahmad Rajpoot Muhammad Ans Shamas Qasim Bashir 0909-4769 09-4719 10

Lecturer: Ms. Fatima Saman Due Date 4/27/2012

............................................................................................................................. 4 Bata Pakistan comprises three divisions: ......................................................................................................................................................... 6 Business model: .................. 7 RIMS: ................................................................................................................................................................................ 6 Business Analysis: .................................................................................................................. 4 DESCRIPTION OF VARIOUS DEPARTMENTS .. 5 Mission Statement: ................................................................. 5 Organizational structure: ................................................................................................................................................................................................................................... 4 Vision Statement:................................................Table of Contents BATA Shoe Organization (BSO): .............................................................................................................................................................................................................................................................. 6 Point of Sales:.......................... 2 BATA PAKISTAN LIMITED ............................................................................................................................................................................................................................................... 7 ....................... 6 IT Systems: ............................................................................... 3 General Information (2011): ................................................................................

In order to meet growing demand during the early years. A. Finland. new production machinery was found in other countries and innovative show making technique were devised by skillful and resourceful Bata employees. corbels and other challenges. While still a young company. Luxembourg. Currency was devalued and consumer purchasing power was at an all-time low. To all Bata companies was applied the Bata system one of its most impotent and innovative elements was the arrangements of autonomous workshop through which all employees were provided with the opportunity to contribute ideas and to know in exact figures how this personal day to day achievements would directly affect profitability of their departments. Holland. By 1905 Bata had grown too some 250-company employees. building construction. the United Kingdom and the USA. A tight focus on the customer had again process itself as a sound strategy. The post war economy presented a difficult environment for Bata. New kinds of shoes were introduced using new way to promote them. Bata with D. maintained ever since. By 1918 the likelihood of the company’s 6. Bata’s reputation as the innovative industry leader has been.000 employees could only be guaranteed by aggressive marketing and future foreign expansion . 1894. This represented a significant departure from the centuries old tradition of the one-man workshop eking out a bare subsistence for his family on a Cobbler’s bench at home. international expansion was over seen by Mr.He . Despite the outbreak of the first world wart material shortages. Belgium. Denmark. Following the death of the founder Tomas Bata. Tomas conceived a plan to adjust to post war economic difficulties by maintaining the focus on the customer and reducing the price of shoe significantly. Hungary. In the early 1930’s Bata and Czechoslovakia were the leading footwear exports in the entire world. publishing and new tannery. J. Italy. At 2200 pairs per day.BATA Shoe Organization (BSO): The company that evolved into Bata shoe organization was first registered in the town of Zlin Czechoslovakia on August 24. Bata also create companies while provided the communities with rail services. Singapore and India before Tomas Bata died prematurely in an airplane crash in 1937. manpower shortages. Cipera Bata convened the first congress of the international of young men . It was innovative from the beginning in that its founders intended the company to be a “shoe manufacturer”. Yugoslavia. Insurance. Indonesia. The young company overcomes many early difficulties . New companies were also established in Egypt. Remuneration was with complete control of their economic destinies. travelling to Vienna to sell his shoe to the city’s merchants. Bata exported shoes to the USA. Tomas Bata thinking in terms of expansion into new markets even as a teenager. the personal effectiveness of each Bata employee far outdistanced the few pairs per day produced by their predecessors. Europe and North Africa. sales increased to about two million pairs by 1917.In the early 1920’s Bata established new companies in Poland.

During the 70’s. 80’s.In the early sixties the Bata international center was built in Toronto . producing shoe machinery and moulds. advanced retail technique including coordinated product groups non foot-wear products and participative retailing integration of retail know how3 and manufacturing capability. producing and selling approximately 270 million pairs of shoes each year.Now all these affairs are controlled by the foundries grandson. hosiery factories and 6300 retail stores and 100. .At first some of our companies were slow to react to the dramatic style shifts desired in most markets following the war.To be successful as a dynamic flexible and market responsive worldwide organization with footwear as its core business. engineering plants. quality control laboratories. BATA CITY STORE. This create event more challenges for the reconstruction team . a temporary worlds headquarters was established in the UK to help rebuild the seriously depleted organization . This reinforced the importance of the company’s long time commitment to individual innovation and achievement.000 people and produced more than 100. tanneries. bubble garments Bata industrial a variety of retail store concepts such as ATHLETES WORLD. been head office consistent with the policy of worldwide decentralization.000 people and their families depend on hobs in support services created by Bata operations . 90’s the world-manufacturing base for footwear has shifted to developing countries.had already worked in several leadership positions with distinction and would soon spearhead the establishment of our Canadian company.G. He has also identified a success recipe which includes emphasis on international product brands such as power. Following the war. but then Bata invented the ladies pump during the fifties. Bata totally utilizes the company’s mission statement as a guideline for Bata Company operation .000 franchises more than 60. Bata companies in Zlin and in many other countries were nationalizing by the communist governments. to the Pacific Rim and especially to China. SHOE WORLD. BATA PAKISTAN LIMITED Batapur came into being in 1942 at distance on 18 km. Following World War II. which became so popular that it was even incorporated into the company logo in some countries. from Lahore with due entrepreneurial dynamism it expanded and grew by leaps and bounds presently claiming to be the largest shoe manufacturing unit in Pakistan. Primarily for internal markets .by the Bata employed 42. product development studies.An additional 40. Mr. This company was expected to become the new international home base of the beginning of World War II when it seemed likely the organization would lose Zlin . Canada deliberately designed to present the building from being expanded . Now the Bata shoe organization is the largest manufacture and under of footwear operations span the globe through 75 companies in 60 countries which together buy. It thus maintained an efficient. These include shoe factories. T .000 people are employed.000 pairs per year. sell and produce shoes in almost every country on earth. and worldwide implantation of state of the art production technologies.

being leader in the market .product development department and engineering workshops. Multan road Lahore was established in 1984 which produces highly sophisticated leather shoes on the most modern machines .In accordance with the expansion program a new modern unit at Maraka . Batapur has its own tannery where leather of high quality is produced and is being consumed in the manufacture of footwear of all kinds of cater to various marketing segments and exports . DESCRIPTION OF VARIOUS DEPARTMENTS There are many departments in BPL which are described under below:    Personal department Finance department Purchasing department     Local Purchase Imports Marketing department Other department   Tannery Production department     Leather factory  Plastic factory  Rubber factory Designing department Laboratory Merchandizing department .has future plans of further expansion besides updating existing auxiliary operations like quality control laboratory .likewise the company .General Information (2011): Permanent Employees = 2495 Retail Outlets = 396 Wholesale Depots = 13 Bata Pakistan comprises three divisions:    Production Marketing Administration It annually produces more than 12 million pairs of leather. canvas and PVC Plastic footwear of high quality. rubber. etc.

with footwear as a core business. with footwear as its core business” . innovative and market driven domestic manufacturer and distributor. Seasonal planning     8 week forecast  4 week forecast  1 week forecast Costing department Training department Distribution department Vision Statement: “To grow as dynamic. flexible and market responsive organization. culture and environment in which we operate” Mission Statement: “To be successful as the most dynamic. while maintaining a commitment to the country.

Organizational structure: Bata management hierarchy Managing Director Director Finance Head of Human Resource Purchase Manager Retail Manager Manager Wholesale Product Development Officer Quality Assurance Manager Plant Manager Maraka Factory Business Analysis: Business model: BATA Shoe Organization is currently operating on “Brick and Mortar”. IT Systems: They are using 2 key systems for data storing and processing. they do not have e-commerce business operational but in their strategies it is one of the major one to cater their customers via using internet. which are:   Point of Sales (POS) Retail Information Management System (RIMS) . The main problem or barrier which is on their way to start using this channel is the payment method. they are working on that and it will be operational in short time span.

BSO (BATA shoe organization) has developed RIMS on their own. The main purpose for RIMS is to integrate all the data and provide the required information to both middle level and top management. POS only stores data that is current. It also reduces their cost as they have not to bear the expenses to maintain large amount of stock in all the stores as well as it assures that the orders are fulfilled in time according to the upcoming demand from each area in which they are operating. so in that way it helps the top management to make decisions and thus can be categorized as Decision Support System. BSO has an automated system in form of RIMS that information is automatically passed to the production department that these articles (designs) are less than minimum inventory level and hence the other departments work for that problem and distribute that article within the short time span. They haven’t outsourced it. all the retail stores record their detailed sales in POS and then it is automatically passed on to RIMS on daily bases to keep record and to ensure the safe inventory level maintenance. POS works as initiative for the integration. . all the data regarding daily sales is stored in it and then it passes information to RIMS. with the help of software engineers. it is also used to check the minimum inventory level. it doesn’t deal in historical data.Point of Sales: POS is in place in each and every retail store. RIMS: RIMS is used for analysis and it has all the historical data.