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Bharti Airtel

Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2Gor 3G services depending upon the country of operation.Airtel is the 3rd largest telecom operator in the world with over 243.336 million customers across 20 countries as of March 2012. It is the largest cellular service provider in India, with over 178.78 million subscribers at the end of February 2012.Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

CSR Activities at Bharti Airtel
Corporate Social Responsibility (CSR) in Bharti encompasses much more than only social outreach programs. It is an integral part of the way Bharti conducts its business. The essence of Bharti’s commitment to Corporate Social Responsibility is embedded in the ‘Corporate Values’, which stem from its deepest held beliefs. These Values are: 1. 2. 3. 4. To be responsive to the needs of our customers To trust and respect our employees To continuously improve our services – innovatively and expeditiously To be transparent and sensitive in our dealings with all stakeholders

Response to Disaster
• Bharti Airtel’s response to Tsunami Disaster (2004) Employees of Bharti Airtel contributed through a Donation Collection Drive, with a difference. All employees were not only given the freedom to choose the amount they wished to donate, but also the agency they wished to donate to. Bharti Airtel’s response to Assam, Bihar and West Bengal floods: A ‘Material Collection Drive’ was undertaken across Bharti offices, for collection of material such as clothes, utensils, footwear, blankets, dry ration and monetary donations. Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to restore the networks so that our customers could conveniently reach its employees. Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid Response Team’ responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area. Money,

reduce and reuse and recycle. • Reducing fuel consumption due to travel : While one would usually co-ordinate through face-to-face meetings.Aqua-based ink is environment friendly and does not emit any fume or hazard. It was the period during which company stated undertaking various CSR activities and with in the short period of 8 years . Few examples of the initiative are given below : • Energy Conservation : Most of the new Airtel building recycle waste water for sanitary and cooling purposes eg DG sets and AC systems. woolens and blankets were also collected from employees to distribute among earthquake victims. • Advertising Material : Bharti Airtel uses aqua-based ink for all its in-shop branding inspite of its cost being 3 times higher than the regular ink . Financial Growth of Bharti Airtel of last Decade • Till 2004 the total income and total expenditure of the company was neck to neck . • Reduced Paper Usage : By adopting technological innovations such as e-bills and electronic recharging . This clearly signifies that company has undertaken various innovative measures and operations in order to increase its revenue without incurring expenses in the same proportions . the total income of the company has increased to over 25000 crores (500% increase) and the increase in 10000 crore in net revenue (166% growth).clothes. Environment Health and Safety Innitiatives Airtel believes in the philosophy of refuge. around 5000 crore. The company has taken many initiatives in this regard for the benefit of the employees and outside world for the convenience of the people. at Bharti they use Videoconferencing and internet facilities to interact.

Agency issues may exacerbate this problem as corporate executives may seek to enhance their public image and pursue other private benefits at the expense of shareholders.This graph denotes the growth in the total income and expenditure of the Company . However. But Since we cant quantify the social responsibility undertaken by any firm. some researchers suggest that the excess returns of socially responsible mutual funds do not differ statistically from those of conventional mutual funds. . Does Corporate Social Responsibility Affect the Cost of Capital? According to a study undertaken by JEL classification . It has been found that firms with higher social performance scores achieve lower returns. Thirdly investors perceive firms with better environmental performance as less risky. It says suggest further that building a positive reputation in the product and labor markets can generate subsequent benefits by allowing companies to charge customers premium prices and by attracting better job applicants. Secondly CSR activities may not always be value-increasing. Firstly a perceived increase in CSR may improve a firm’s reputation and thus permit it to swap costly explicit claims for less costly implicit charges. and therefore we no relate the positive financial performance with CSR activities. a firm that invests in pollution-control equipment while its rivals do not may be putting itself at a competitive disadvantage . For instance. numerous theoretical arguments have been put forward to explain why CSR activities may enhance firm value.