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INTERVIEW QUESTIONS

Q1. Why we dont see a lot of ads of lays on media? Q2. As advertising of lays is low, so does it affect your sales? Q3. Does conspiracy against Lays chips that it carries haram food enzymes affects the company profits? Q4. In your opinion, what compels customers most to consume Lays? Q5. Does justification Ad by Junaid Jamshed on proving Lays as Halal Product was effective? Q6. Why you have chosen Junaid Jamshed for ad? Q7. Are you satisfied with the number of flavors you have provided? Q8. Does all flavors of lays gets equal response?

QUESTIONNAIRE
Gender: Age: Male 16 years 20 years 26 years 30 years Female 21 years 25 years Above 30 years

1. How many hours of TV do you watch a day, on average? a) b) c) d) a) b) c) d) a) b) c) d) a) b) c) d) a) b) c) d) Less than 2 hours 2 4 hours 4 6 hours More than 6hours Graphics Music Celebrity endorsement Storyline / concept Once 2-3 times 4-5 times 6 or more times I get involved I like to observe I evaluate things I change channel I am an intuitive person I trust my first sight I am a logical person I seldom believe others saying about the product compels you most to consume Lays?

2. In your opinion, what makes up a good TV commercial?

3. How many times do you see the advertisement with interest?

5. When I see an advertisement

6. When I am making buying decision

7. What

a) b) c) d)

Brand name Quality Price Packaging

8. Would you suggest other person to buy lays chips? a) Yes b) No c) Cant say

9. The conspiracy against Lays chips that it carries haram food enzymes: a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

10. This conspiracy has affected the consumer behavior towards purchasing of Lays chips in those days when this all started a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

11. The justification Ad by Junaid Jamshed on proving Lays as Halal Product is effective a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

12. Lays chips is a Healthy and hygiene food: a) b) c) d) e) Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree

13. To what extent are you satisfied with the Lays chips? a) b) c) d) e) Strongly Satisfied Satisfied Neither Satisfied nor Dissatisfied Dissatisfied Strongly Dissatisfied

Thank you for filling up this questionnaire and giving your valuable time

ADVERTISING EFFECT

SUBMITTED BY: SALMAN MAHBOOB

SUBMITTED TO: SIR.ANWAAR MOHYUDDIN COURSE: SOCIOLOGY

Class: BBA-II-A

Date: 03-04-2012