Ari Rosenbaum

w w w. A r i R o s e n b a u m . c o m EMPLOYMENT EXPERIENCE
Graphic Designer/Online Sales Mgr Marquee Merchandise, New York December 2010 – January 2012
Graphic Designer Crafted merchandise artwork from product conceptualization through production and quality assurance phases Managed merchandise production requirements across multiple vendors; Set file standards for quality and detail Interacted with merchandise vendors in the quality assurance phase to ensure product was produced as designed Designed all collateral (website, print, banner, email, advertising), set and managed brand standards, hand-coded HTML emails for The Berenstain Bears Live and BerenstainBearsLive.com; Liased with interactive marketing agency on website technology implementation Online Sales Manager - BroadwayStore.com Singluarly managed all aspects of online store: packed and shipped orders, responded to customer emails, managed 1000+ item inventory, updated products on the site, troubleshooting hacking incidents with hosting company Doubled annual profit as a result of marketing efforts Managed multi-channel social media presence - Quadrupled the number of fans/followers Crafted email campaign marketing schedule, copy writing, and analytics - Doubled email subscribers Managed Adwords account with yearly budget of $7200 Raised ROI to ~650%, CTR to 2.3% Margin to 85%, Visits by 1660%, RPC to $0.95 429 16th St #2 Brooklyn, NY 11215 ari.rosenbaum@gmail.com 303.204.8149

Interactive Marketing Assistant

Design of all print materials, banner ads, email blasts, presentation and brand-centric collateral Wireframing for email blasts, iPhone app (partnership) and site updates Marketing copy development, with focus on specific plans to target audiences Planning and development of Social Media strategy, profile management and content execution HTML/CSS design/coding of promotional event mini-site, BroadwaySwarm.com; Twitter promotion strategy creation

TheaterAdvisor.com, New York

May 2010 – December 2010

Interactive Marketing/Design Intern

Assisted manager in web promotion brainstorming, planning, research & partnership development Designed and executed/coded custom client branding of mutliple social networks using HTML, CSS, RSS, etc. Synchronized weekly client-side data from Google AdWords, Facebook and Google Analytics; Optimized keywords, CPC bids, and web ads according to weekly budget and details; Wrote weekly performance analysis for office Publicity design, marketing visuals and tag-line development, press list research, press release writing/editing Rehearsal space logistics and research, attendance at all meetings, general assistance to director Designed all poster, large format, and direct-mail marketing materials for 2008-2009 Season See portfolio for work examples

Art Meets Commerce, New York

August – December 2009

Marketing Assistant Publicity Specialist Publicity Designer

To Pay The Price, Theater Or, Durham, NC (NYC project)

January – June 2009

Tufts Dept. of Drama and Dance, Medford, MA August 2007 – August 2008 Pen, Paint & Pretzels, Medford, MA March 2005 - May 2008

Design posters and flyers for multiple theatrical productions; Conceptual meetings with design team and directors Liaised with vendors and printers to ensure quality printing and proofing See portfolio for work examples

Community Programs Intern

Developed, compiled and output survey data of MA synagogues’ LGBT policies, using Excel data analysis Implemented office-server organization protocol to help efficiency & organization

Keshet, Jamaica Plain, MA

May 2007 – August 2007

Marketing Intern

The Theater Offensive, Cambridge, MA

May 2006 – August 2006

Co-coordinated Pride Float and event/brand presence for Boston Pride 2006 Student Matinee Proposal: Researched competitors, projected feasibility, and recommended structure

WEB PORTFOLIO WORK
JFREJ.org (grassroots organization) BerenstainBearsLive.com (kids theater production) “The Chosen” Homepage (currently hosted at www.arirosenbaum.com/thechosen) Mock-up of homepage redesign, Tekserve (hosted at www.arirosenbaum.com/tekserve) DPPCommunications.com, DPP Communications BeebeReisman.com (personal site), Actors AdvoKit “To Pay The Price” Homepage (email blast, home page), Theatre Or (hosted at www.arirosenbaum.com/theatreor) AriRosenbaum.com (personal/professional site) Design, Drupal CMS, IT Management November 2011 Content, Design adjustment HTML/CSS design HTML/CSS, Design, Research HTML/CSS, Photoshop design HTML/CSS, design, branding HTML/Inline-CSS, design Wordpress CMS content updating, CSS theme modifications, branding January 2011 September 2010 February 2010 March 2010 September 2009 May 2009 January 2009

SKILLS
Office Technology: Graphic Design: Web Design/Technology: Social Media: Quickbooks; Basecamp; Microsoft Word, Excel, Powerpoint, Outlook/Entourage Photoshop CS3, Illustrator CS3, Dreamweaver CS3, InDesign CS3 HTML4(5)/CSS2(3), Wordpress, Drupal, SalsaLabs, Google Analytics, Google Adwords, Google Apps Management, Mailchimp, ConstantContact Facebook, Twitter, BroadwaySpace, Tumblr, Foursquare, Hootsuite/Tweetdeck

EDUCATION
TUFTS UNIVERSITY, Medford, MA Bachelor of Arts, May 2008 Major: Drama Minor: Comparative Religion Honors: Dean’s List COLORADO FREE UNIVERSITY, Denver, Photoshop CS2, 3-days, Dec. 2005 NYU – SCHOOL OF PROFESSIONAL STUDIES Web Design Intensive, 3-weeks, Aug. 2009 **Web Development Certificate, Oct. 2010

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