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B Queen Boutique

Dedicated to Our Beloved Parents & Teachers

A Market Research Method Project

B Queen Boutique

Acknowledgments
With great respect thanks to all of the participants of the research, group members, especially Sir Adnan Rana who delivered us the techniques of research with great heart and hardwork that we had been able to have a strong research and idea as well

A Market Research Method Project

B Queen Boutique

Table Of Contents
Contents
Why is the online survey needed? ................................................................................................................ 4 Introduction .................................................................................................................................................. 5 Concept ..................................................................................................................................................... 5 Methodology................................................................................................................................................. 5 Results of the Survey ................................................................................................................................ 5 Preferred Dressing .................................................................................................................................... 6 Expected Rush At Boutique....................................................................................................................... 6 Sale Price ................................................................................................................................................... 7 Sample Size ................................................................................................................................................... 7 Findings/Analysis .......................................................................................................................................... 7 Discussion...................................................................................................................................................... 8 Conclusion ..................................................................................................................................................... 8 Summary of the Project ............................................................................................................................ 9 Learning From Project:................................................................................................................................ 11

A Market Research Method Project

B Queen Boutique

Launching the Boutique: B Queen


Why is the survey needed?i
Before embarking on any form of market research, it is important to have thought through the reasons for investing time and money in the research. These may include: 1. Investment

The business currently has insufficient facts on which to base investment decisions (whether small, such as which colours to use in new packaging; or large, Objectives should be established right at start of each such as what new market research project. product technologies to invest in). 2. Change An existing marketplace is changing, and the business needs to track these changes in order to maintain its alignment with customer (or channel) needs and preferences. 3. Comprehension An unexpected situation has been discovered, where the business needs to establish facts and root-cause. 4. Governance Verification from independent evidence is needed to support decisions already made. 5. Education New managers need to "level-set" their own knowledge with that of the business and/or competitors.

6. Positioning The business needs to publicise research data so it is seen as aligning itself and/or furthering insight into some matter of public concern.

7. Publicity

The business needs to collect data to share as "news" to maintain relevancy and interest among the press and/or investors. A Market Research Method Project

B Queen Boutique

Introduction
Boutiques are meant for girls who actually dont have time to purchase the unstitched suits and then get them stitched. Boutiques provide the facility for the purchasing and designing the dress under one roof.

Concept
Here in Muhammad Ali Jinnah University, we are very much keen to introduce a new style of boutique especially for girls who do not have that much of time even on weekends due to hectic load of university work, assignments etc.

Methodology
The methodology is the ways of defining the research on the project or business. In our project of launching the boutique we have followed two types of research i.e 1. Qualitative 2. Quantitative We have used the both techniques in the survey in order to ascertain the maximum valid result so that the chances of loss are minimized at most.

Results of the Survey


The warrior said nothing as his mouth was full, then he swallowed, and then he spoke, enough talk, lets have a survey. So we conducted a survey from university girls in which we took a sample of 70 girls whose response was as follows:

BOUTIQUE

INTRESTED NOT INTRESTED

So, according to this result are almost near to glory of successful business as mostly girls are interested in having boutique in the university campus which should help them in maintaining their time for having the shopping without wasting their precious time.

A Market Research Method Project

B Queen Boutique

Preferred Dressing
Now when is decided, the next step is the preference of dresses to be made available at boutique, for this purpose we have also conducted the survey in which the result was as follows:

100% 80% 60% 40% 20% 0% EASTERN WESTERN ILLUSION OF EAST & WEST PREFERENCE

So as per the preference percentage acquired from the survey shows that the demand of the illusion of eastern and western dress is higher than the demand of eastern and western dresses separately.

Expected Rush At Boutique


The calculation of rush is also very important for the successful survival of the business. In our research we also emphasized on this aspect as well which lead us to a favorable result which is represented here graphically:
45 40 35 30 25 20 15 10 5 0 ONCE A MONTH TWICE A MONTH EVERY WEEK FREQUENCY

So this graph shows in favorable conditions that mostly girls intend to visit the boutique every week which is a good sign from sale point of view. That also shows the high rush in boutique as girls are intending to have more frequent visits at boutique.

A Market Research Method Project

B Queen Boutique

Sale Price
This is the one of the most important factor to be considered while establishing any kind of business because only that business is successful which have fair and reasonable price and as the per the purchasing power of the customer. In this regard we made an open research by tapping the customers approximate purchasing capapcity while her visit to boutique for shopping. The result is as under:
45 40 35 30 25 20 15 10 5 0 1000+ 2500+ 5000+ purchasing power purhasing power purchasing power2

So as per result, we have to maintain our prices between 1000 Rs- 3500 Rs so that the girls can easily purchase the garments and do not feel the burden on their limited monthly pocket money.

Sample Size
The sample size taken for the above research was 70 out of 1500 girls which resulted in most of favorable conditions for launching the boutique inside the university campus.

Findings/Analysis
Through this research we came to a close review that most of the university girls do not have that much time for their personal shopping as per our research concept. It practically evaluated that most of the girls want the boutique there in the university. The trend of the girls is towards the modernized western fashion which is also a good sign to introduce the new fashion through this cluster of girls which will enable more opportunities for the expanding the new trends in the open market as well.

A Market Research Method Project

B Queen Boutique
Following are some key findings of our research: 1. 2. 3. 4. Girls are intending to have a boutique in the university. The want themselves to get properly modernized without wasting any extra time They want to pay for the saving of their time They are interested in having a secure place to shop other than the bazaars where there is always fear of terrorism activity. 5. Mostly girls intend to give gifts to their friends as they big social circle inside the university. 6. They are also interested in changing the part wear dresses with the bridal ceremony dresses. So these are some key findings which are extracted from the survey and study of girls which has been tried to reduce the maximum risk of loss if the boutique is opened under these results.

Discussion
Normally the above made research is not enough for getting started with a successful business at initial stage but in the long run if proper measurements are taken in accordance with this research it might be more than enough for making high level business decision. The question arises here as well, that why other competitor doesnt have such idea of having boutique here while they are already established in their respective market? The answer is very clear that the opportunity cost for them might be more than their profit margin because here only such a business can develop whose opportunity cost is minimized. The issue is the gaining of trust of the customers because without trust no business can develop and one should have to maintain a quality and a standard so that the product could become a brand at the end of the day. Once a product is turned into brand, its demand is increased as its image is built in minds of people. The discussion has to be made more and more in order to minimize the risk of loss so as the marketing student we prefers to make further research on the launching of boutique thou it is enough for initial start and further can also be helpful in making strong decisions as well.

Conclusion
From the above all discussion we came to a conclusion that the research is very important for the launching of any business or further its development because without proper and justified research it is merely impossible to have right decision at right time so that its result are in the favor of the business. In our project we have been able to make a positive research if implement and given us a chance to have boutique setup here in the university it will make good marketing of university and as well as our boutique which can be then further branded so that its popularity is increased and its affiliation with the

A Market Research Method Project

B Queen Boutique
university would also prefer more girls in having admission here because psychologically girls are ready to die for shopping. It will also make a name of university in the open market because no such type of incentive or opportunity is taken by any university till now in Pakistan. We have conducted the research in the following manner:

concept

research

result

Summary of the Project


The main concept was to facilitate the girls of university who do not have that much time for shopping due to university works. It was then further researched that how many girls are interested in having the boutique inside the university campus and what is their purchase power and what type of dresses they intend to wear. Then we had to analyze the results thereof so that we could determine that whether our concept is applicable or not. At the end we had a journalized discussion which lead to more clear vision for the successful survival of the business. The method of research which we used was both qualitative and quantitative so that the results interoperated could more authentic and reliable.( survey attached at the end).

A Market Research Method Project

B Queen Boutique

Survey for launching the Boutique


We would like to thank you for giving us few moments from your precious time and helping us in launching a new business in this area. We are very much keen to know your interest in this regard especially for the girls who do not have that much time for shopping for them. Here are few questions in this regard for the launching of the boutique in this university. 1. Will you be interested in having boutique here in the university? A. Yes. B. No. C. Dont Know 2. Which type of dresses would you prefer if u visit a boutique? A. Eastern. B. Western C. illusion of Eastern &Western 3. What is your frequency of visiting boutiques in normal routine? A. Once a week. B. Twice A month C. Once A Month 4. In normal routine how much you spend on your dress while purchasing it? A. 1000+ B. 2500+ C. 5000+ 5. Do you purchase dresses as gifts for your friends? A. Yes. B. No. C. Dont Know 6. How many times a year you purchase dresses as gift? A. 5+ B. 10+ C.0 7. Do you have parties at your home or in family? A. Yes. B. No C. Dont Know 8. How many times you have parties inn home or in family? A. Every month B. Quarterly C. very rare 9. Do you buy party dresses? A. Yes B. No. C. Dont Know 10. What is your routine of buying party dresses? A. Often B. Occasionally C. Very rare 11. Do you think that party dresses should be different from bridal ceremonies? A. Yes B. No C. Dont Know 12. What would be your preference if you get the matching shoes and bags at the boutique? A. Immediately Buy them B. will consider the price C. do not prefer to buy them 13. Would you like to have immediate designed suite in a day? A. Yes B. No C. Dont Know 14. Does your family intend to buy the readymade garments or prefer to buy unstitched? A. Readymade B. Unstitched C. both frequently 15. Do you prefer to have complete ladies accessories (makeup, garments, cosmetics, bags, etc) A Strongly prefer B. Neutral C. strongly disagree

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B Queen Boutique

Learning From Project:


We have studied during this course the technique to have survey by involving different techniques. For this project what we did was very simple. 1. 2. 3. 4. Intercepting people for the survey A simplified Performa which stated related question Analyzing the data collected Interpreting the result.

End Notes:
i

From The Marketing Mind Research http://www.marketingmindsresearch.com/why_research.html

A Market Research Method Project