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3G Offload - Overview

Sriram Ramachandran
September 2010 Vice President, Strategic Initiatives

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

Who Is Aruba?
Quick Facts Industry Recognition

: ARUN $300M in Revenue 850+ Employees 11,000+ Customers


$300 $266.5 $250

Gartner

2010 WLAN MQ Leader for three consecutive years

Revenue up YOY
Total Customers

12,000

$199.3

10,000
8,000 6,000 4,000 2,000

$200
$178.3

$150 $127.5

GAAP Profitable No debt, $150M+ cash

Growth

$100 $72.5 $50 $12.0


$1.1 $0

More than 900 new customers just in Q4FY10

FY 2004FY 2005FY 2006FY 2007FY 2008FY 2009FY 2010

Copyright Gartner, Inc. "Magic Quadrant for Wireless LAN Infrastructure, 2009" by Michael J. King and Timothy Zimmerman, 12 February 2009 . The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise t echnology users to select only those vendors placed in the Leaders quadrant. The Magic Quadrant is intended solely as a resear ch tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

Veteran Management Team


Dominic Orr Hitesh Sheth
COO

President, CEO and Chairman of the Board of Directors

Keerti Melkote
Founder, CTO

Steffan Tomlinson
CFO
(Peribit)

Mike Kirby

VP Sales, Americas

Greg Murphy
VP, Marketing

Peter Cellarius

Aaron Bean

VP, Business Development and Partnerships

VP, Human Resources

Sriram Ramachandran
VP, Strategic Initiatives

Chris Spain

VP, Product Management

Ankur Singla
VP, Engineering

Bob Bruce

VP, Channel Sales

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

Enterprises Around the World Depend on Aruba Networks


High Tech Internet Finance Media & Ent.

Education

Government

Healthcare

Retail

Hospitality

Public Transit

Public Venues

Services

Oil and Gas

Manufacturing

Logistics

Telecom

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

Organizations Worldwide Use Aruba Solutions

Largest Enterprise WLANs

Largest Campus WLANs

Largest Federal WLANs

Largest Multi-tenant WLANs

Largest Cisco WLANs

Largest Retail WLANs

Largest Industrial WLANs

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

All3 Major Carriers in China deployed Aruba for 3G Offload

Alcatel Shanghai Bell is OEM partner for Aruba


Deployed 50,000 + Aruba Access points and controller Over last 24 month

Aruba/Alcatel amongst top 3 WLAN vendor for the China Carrier market !!

Verizon Wireless Thin Retail Store


2200 Stores Country-wide

Reason For New WLAN No Existing Wireless In Stores Mobile POS Roving district manager laptop Aruba Value Ease of installation-rapid deployment, scalability, ARM & Firewall

Solution Aruba 6000s for central control 2 Aruba APs in each store NEC Mobile terminal (XP tablet)

One of Largest European GSM Mobile Operator


Distributed WLAN deployment at campus and branch Hard to manage Cisco legacy AP infrastructure

Nation wide configuration, policy management required


Initial RFprotect customer - countless meetings and demos opened the door for Aruba WLAN and VBN AirWave provided a better migration strategy to 11n Thin
Equip

Only Aruba Delivers Secure Mobile Access


Reliable Manageable Secure Scalable

Application Aware Wi-Fi delivers consistent performance to all users and devices

AirWave Network Management centrally controls multi-vendor networks

User Centric Security makes wireless more secure than wires

Highest Performance Controllers scale across enterprise

NYMEX
Trading Over WLAN

Verizon, BT
Managed WLAN services

U.S. Air Force


Meets DoD security policy

Microsoft
>15,000 APs >80,000 users

CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved CONFIDENTIAL Copyright 2010. Aruba Networks, Inc. All rights reserved

3G Offload Key Issues


3G Macro Network

NodeB(s)

RNC

Mobile Operator Core


AAA / HSS PCRF 1 - Device Issues

3 - WiFi System Issues 2 - WiFi (RF) Issues 4 Network Integration Issues


WLAN Controller

Internet

Wi-Fi Offload Network

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Device Issues
1. Client must select the best network for connectivity
3G vs. Wi-Fi, which SSID? etc. 802.11u standard will enable inter-SP roaming

2. Client must authenticate with the chosen network


a. Captive portal

b. Client-based authentication WISPr clients; WISPr 2.0


c. 802.1X (EAP-SIM) Natively supported in mobile platforms (e.g. iOS 4, Android) Subscriber authentication against an HLR through Radius (e.g. Inventum AAA service Controller/Gateway)

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Network Integration Issues

WiFi Network interface with the Mobile Network Core:


Authentication, Service Delivery, Handover, Internet Traffic Offload

Options: 1. Network Bypass 2. Managed Network Bypass 3. Integrated Offload

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Option 1: Network Bypass


3G Content Services: Mobile Video, Ringtones, Games, Music, Video Calling, Email
3G Radio Network

SGSN

GGSN

Internet

Wi-Fi Network

IP/MPLS

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Option 1: Network Bypass


Example: AT&T WiFi Services (AWS)
Mobile Core network is completely bypassed for data

No visibility and control over the subscriber through Wi-Fi

Aruba Value Proposition: Scalability & Reliability Robust RF performance

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Option 2: Managed Network Bypass


3G Content Services: Mobile Video, Ringtones, Games, Music, Video Calling, Email
3G Radio Network

SGSN

GGSN

Internet

TTG

Wi-Fi Network

IP/MPLS

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Managed Network Bypass


Example: China Service Provider deployments

Wi-Fi traffic is tunneled to a Tunnel Terminating Gateway (TTG)

Visibility and control over the Wi-fi subscriber is restored

Aruba Value Proposition:


Central Encryption provides secure tunnel without requiring IPSec User-aware firewall can be used to implement tiered service levels

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Option 3: Integrated Network Offload


3G Content Services: Mobile Video, Ringtones, Games, Music, Video Calling, Email
3G Radio Network

SGSN

GGSN

Network Gateway

Internet

TTG

PDG

Wi-Fi Network

IP/MPLS

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Integrated Network Offload


3G Macro Network

Mobile Operator Core


AAA / HSS

NodeB(s)

RNC

GTP Tunnels Regional IP Network WLAN Controller IP Backhaul Network

PCRF

Metro/Campus Wi-Fi
802.1x EAP

Internet
Radius

802.11i (WPA2/AES)

GTP IP Address Assignment

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Azalea Outdoor Wireless Mesh Solution

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Wireless Wide Area Coverage for Multipurpose Networks

Multi-radio, multi-frequency system for capacity


Intelligently routes traffic from node to node Flexible IP infrastructure
Carrier Grade WLAN Video surveillance Access control Automated meter reading Panic alarm systems SCADA Extending fiber

Industrial Strength Wi-Fi HotZones


Ubiquitous Wi-Fi Coverage Supports Multiple User Groups
Highly Security
Authentication Access control AES, TKIP encryption
Virtual LANS Quality of Service 802.11 a/b/g/n Wi-Fi access Indoor and outdoor coverage 16 SSIDs for each radio

Applications

Beijing Olympics Wireless Network


CECT-Chinacomm Deploys Wireless Beijing Municipal Network with Azalea CECT-Chinacomm, one of the largest service providers in China, built an Azalea wireless network, covering 50 km2 of Beijing, including the financial district and Olympic stadium vicinity Wireless services for residents, city workers and visitors during the 2008 Olympic games
Wi-Fi broadband access Mobile patrol access Fixed video surveillance

Patent-Pending Azalea AOS


High-throughput radio architecture
Patented cellular radio architecture and auto radio channel assignment algorithm to maximize the wireless performance and minimize the radio interference.

AWR routing protocol


Special designed for wireless mesh architecture, fast convergence, works well for both fixed wireless and mobile mesh situation.

Motrix layer-3 roaming


Fast handoff ensure VoIP no drop call Only solution able to fast roam cross IP subnet, ensure scalability.

End to end QoS, Video Optimization


Integrated with 802.11e, and enhance QoS in the backhaul portion, and ensure end to end QoS. AVT ensure smooth video delivery

Only Scalable Solution in Routing, Architecture and Roaming.

Carrier-class serviceability
Radio Frequency Management (RFM) software automatically manages wireless links. build-in deployment tools to help the deployment and service

China Carrier WLAN Market


All three major China carriers working on Cellular + WiFi
WiFi to compensate 3G: hot spots hot zones hot cities Major carriers becoming the main developers of China wireless cities Explosive growth: > 300k carrier-grade APs order in 2009 to 1000K APs in 2011
This trend is expected to continue for at least another 4 years from 2009

China Carrier's WiFi purchase (Number of indoor APs)


1000000 800000 600000

400000
200000

0
2007 2008 2009 2010(E) 2011(E)

Carrier Wireless Network Coverage Strategies


3Glarge Coverage-high speed mobilemid speed data 2G/2.5GVoice + Low Speed Data

WIFIhotspot-semi mobilehigh speed data

3
2

WIFI offload 3G data Add in hotspot or hot-zone in the 3G sector coverage edge or the high speed data required or large user capacity required area

China Mobile 2009 to 2010

1.67%

1.11% 2.22% 1.30% 8.70% 2.59% 2.78% 2.96% 3.15% 9.13% 3.52% 7.61%

Fit AP with 500mW


16.74% 13.70% 12.17% 10.65%

Azalea Hong hao Jing xin Zhong tai Guo ren Hong xin Da Tang

Azalea won number one share (16.74%) for Fit AP with 500mw Azalea won number two share (22.58%) for Fat AP with 500mw
Current market share Azalea has in China Mobile
About 30% of Hunan province About 25% of Henan mobile About 40% of Helongjiang mobile About 20% of Yunnan mobile

Fat AP with 500mW


19.35% 22.58% 25.81% 32.26% Xin youtong Azalea

Honghao
Da Tang

From April, total CMCC shipment reach about 14,000 APs

Fully integrated indoor and outdoor solution

Single network management Total indoor and outdoor coverage Fully roaming capability

Wireless Broadband, any where any time.


Full city coverage Fast deployment Full mobility supported