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Proceedings of the AICTE Sponsored National Level Staff Development Programme on

Innovative Practices inBusinessManagement

April 23-29, 2012

Organised by Department of Management Studies

V.H.N.Senthikumara Nadar College (Autonomous)

DEPARTMENT OF MANAGEMENT STUDIES V.H.N.SENTHIKUMARA NADAR COLLEGE, VIRUDHUNAGAR. ONE WEEK STAFF DEVELOPMENT PROGRAMME ON INNOVATIVE PRACTICES IN BUSINESS MANAGEMENT 23-4-2012 TO 29-4-2012 SDP SCHEDULE Date& Day 23-4-12 Monday 24-4-12 Tuesday 25-4-12 Wednesday 26-4-12 Thursday 27-4-12 Friday 28-4-12 Saturday I Session 9.45-11.15 am INAUGURATION II Session 11.30am-1.30 pm Dr.T.Vanniarajan Multiple Regression, Linear, Non Linear and Dummy Variables Dr.T.Vanniarajan ( Factor Analysis) E.V.Rigin (Statistical Applications in Production Management) Dr.T.Arulvelan ( Behavioural Finance) Dr.R.Variamuthuvel ( Statistical tool Application) Dr.V.Balachandran ( Tax Planning) III Session 2.30pm-4.30pm Prof. Balasenthil ( Discriminant Analysis) Dr.T.Vanniarajan ( Factor Analysis) Mr.K.Sathiavan ( Risk Management) Mr.R.Ayyamperumal (Innovative Practices in Motivation) M.Murugesan (Workshop on Stress Management) 2.30 to 3.00 Dr.R.Neelamegam (Executive Summary& Feed back)

Prof. Balasenthil ( Cluster Analysis) Dr.R.Neelamegam ( Scaling Techniques) Dr.V.Mancikavasagam (Corporate Social Responsibility) Dr.S.Manickavel ( Trend in Modern Finance) Dr.K.Karthikeyan ( Research areas in Banking)

VALEDICTION 3.00pm to 4.30pm S.P.G.C. Brindhavan B.E, MBA(Dublin)


We convey our deep sense of gratitude, first of all, to All India Council for Technical Education, New Delhi, for its munuficient grant for organizing a National Level Staff Development Programme (SDP) for a week during April 23-29, 2012. We heartily thank the Honble members of our College Managing Board, the Principal, and the Director (SF Courses). We place on record our sincere thanks to the Professor, Director, and all the members of the faculty and staff of our department for their strenuous effort in nurturing this SDP to the present stature. Last but not the least; our hearty thanks are to all the resource persons, and the participants who have hailed from different parts of the country.

Mrs.R.Jeyanthi Co ordinator (SDP) Dr.R.Neelamegam Organizing Secretary (SDP)


On 11th August, 1947, V.H.N.Senthikumara Nadars College was brought into being. To run the new institution, a managing Board was formed with Thiru W.P.A.Soundrapandian as president, Thiru P.S.Chidambaram as Vice President, Thiru V.V. Ramasamy as Secretary and correspondent and Thiru M.S. Periasamy as Treasurer.

The successive Managing Boards of this college comprised energetic and enthusiastic men who were successful business magnates in their respective enterprises. They nurtured the nascent institution. Under their benevolent patronage, the college registered an astounding progress, blossoming into a Post- Graduate institution in 1967. To-day, after 63 years of its inception, VHNSN College has grown from strength to strength, scaling new heights and crossing many a milestone on the academic road.

The college which began its life is thatched tenements with a hundred students, and eleven teachers has grown into a premier institution at a rapid pace with spacious grounds of 150 acres and magnificent buildings with more than 190 teachers and 3,110 students. The college offers 17 degree courses at the under graduate level and 18 degree courses at the post graduate level. It is also a recognized institute for carrying out research work leading to M.Phil PhD degrees in several disciplines. Apart from these regular academic programmes, the college offers Diploma and certificate courses as additional courses. The college is an autonomous institution, and reaccredited with A Grade by NAAC.

ABOUT THE DEPARTMENT The MBA Programme was launched in the year 1995 with the approval of AICTE, New Delhi, and is affiliated to Madurai Kamaraj University, Madurai. Every batch has produced university ranks, and the students are well placed in leading corporates.

The Department of Management Studies is committed to excellence and maintains consistently high academic standard. The students are given a depth exposure to all management areas, and close liason with renowned business houses. The course is geared to educate in the theory and practice of management, demanding active participation of both the teachers and the taught. The MBA Programme is rated A by Business India, B school Survey 2010, and is rated A4 by All India Management Association Sponsored Business Standard B School Survey 2010.

Above all, our MBA Programme has been greatly appreciated and supported AICTE, New Delhi- for instance, the AICTE awarded the emeritus fellowship (for a period of 3 years; i.e, 2007-08 to 2010-11) to Dr.R.Neelamegam, Professor & Advisor; the department got AICTES Seminar Grant for a national level seminar in July 2010, and currently has obtained financial assistance for conducting the much coveted Staff Development Programme for a week during April, 2012.

RANK HOLDERS OF OUR DEPARTMENT SL. NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 P.Rajesh N.Senthil R.Sreenivasan M.Kumara Manikandan A.Viji J.Nalini V.P.Hariharan A.Gopaichandrika A.Jebakeruba Roslin S.Ruban Nithiyananth M.Ganesh prabhu M.Vanitha J.Annathangam Y.ArulSulochana A.Pradeep M.Rajkumar S.Brindhadevi S.Vasuki NAME YEAR 1997 1998 1999 2000 2000 2003 2003 2004 2004 2005 2006 2006 2007 2007 2007 2008 2010 2010 RANK V VII II III IV I X III III III IV VII I II IV IV IV V

LIST OF FACULTY MEMBERS Sl.No Name Age Designation Qualification & Specialization Experience Date of Joining Institution 01.02.2007




Professor& Advisor

2. 3. 4.

Dr.S.Manickavel Dr.T.Arulvelan R.Ayyamperumal

59 52 38

Professor Director Associate Professor

5. 6. 7 8 9 10.

E.V.Rigin V.Gayathri A.Mareeswari M.Nirmala B.Pavalakumar M.Balaji

33 28 29 25 24 37

Associate Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor Assistant Professor

M.Com., Ph.D., Marketing Finance and Human Resource Management MBA, M.Com., Ph.D., Cost Accounting and Marketing MBA. CAIIB. International Business Cleared National Eligibility Test (NET). MBA. M.Phil. PGDCA., PGDIB. PGDRM. Finance and Marketing M.Sc, M.Phil, MBA, M.Phil Quantitative Methods MBA Human Resource Management MCA, PGDCA Information Technology MBA Human Resource Management MBA Human Resource Management MBA. M.Phil, MFT Marketing

40 Years

31 Years 27 Years 15Years

Since1977 15.06.2009 21.08.1996

10Years 3 Years 2 Years 2 Years 1 Years 13 Years

13.08.2001 30.06.2008 18.06.2009 04.01.2010 20.07.2010 06.12.2010

(Scaling Technique)