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CHAPTER I INTRODUCTION Background of the Study Mass media has been widely used nowadays in the lives of most

civilized people. It has affected some of the lifestyles of the people who are exposed to mass media, specifically the broadcast media. Students find mass media a great help in their studies because of the useful information they get from it. However, some of them consider mass media as a source of unbeneficial entertainment such as: gaming through internet, watching cartoon characters on television, buying fashion books instead of educational books, and others, in which they fail to study their lessons. Through this study, well be able to identify the relationship between the extent of exposure to mass media and academic performance of students. According to the Benjie Achtenberg Macalester College 2006, the mass media greatly affect or influence the body images and self images of adolescents. The researcher found out that they were slightly critical of the media and had an ability to see in some cases through the medias guise, but the students still have a lot to learn. The research is entitled, Mass Media and Its Influence on the Adolescent Mind: A study of student perceptions of body image and magazine advertisements. Given the information from the said source, the published research results would serve as a guide for the study that we are going to conduct.

Statement of the Problem

The main purpose of the study is to determine the relationship between the extent of the exposure to mass media and the academic performance of selected SSCT Second Year Nursing students S.Y. 2011- 2012

Specifically, it aims to:

1. Determine the level performance of the students in the school.

2. Determine the status of the availability of mass media of the students at home.

3. Determine the status of availability of mass media of the students at school.

4. Determine the extent of knowledge and skills of the students in using/viewing the mass media.

Null Hypothesis

There is no significance relationship between the extent of the exposure to mass media and the academic performance of selected SSCT Second Year Nursing students S.Y. 2011 - 2012.

Significance of the Study The following will benefit this study: Students Through this research the awareness of the students about the effect of exposure to mass media will be known. Well exposure to mass media helps the students to be successful in their studies and be employed immediately because of their good background.


Economic status of the family of students will be progressive through the help of the employed member of their family.


Knowledgeable enough about the effectiveness or effect of mass media to the academic performance of students. There is a greater possibility of achieving the visions o school.


Socio-economic status o the country will improve. Through the guidance of the people about the knowledge that they have about the effectiveness of mass media to studying, they will be a great help in encouraging other students to have good exposure to mass media.

Scope and Limitation

The research will be cunducted at St. Scholasticas College Tacloban located at Brgy. Manlurip, San Jose, Tacloban City. The respondents are the selected second year nursing students in the said area. Questionnaires will be distributed to the students for the survey.

Review of Related Literature According to Iman Shariff, MD, MPH, and James D, Sargent, MD (2010) on their study on Association Between Television, Movie, and Video Game Exposure and Students School Performance, they found they found out that there was a strong independent relationship between measures of exposure to media and poor school performance. They further recommended that the parents of young adolescents limit not only the amount but also the content of their offsprings media to be used. According to Levine(2009), Mass media are in some ways a direct reflection of modern life: off-putting and seductive, magical and mundane, complex and stupefying simple, exciting and stultifying and everywhere, yet all too often seemingly nowhere. Dr. Mimi Nichter (2000), a medical anthropologist at the University of Arizona, published a book, Fat Talk (Harvard University Press), which provided an ethnography of middle school and high school girls communication around the subject of fat. One of the most striking findings was that nearly all girls interviewed were fluent in speaking and understanding the language of feeling fat, and that this linguistic tool for expressing distress and seeking and maintaining connection crossed all cliques, as well as economic and sociocultural lines. Once again, it is hard to imagine how our culture would be organized in such clear, strong, and expansive lines without the impact of a mass media that so clearly teaches the morality of fat and thin while fusing femininity, body, fat, and self-management in order to impress and please others. He further stated the impact of mass media cannot be so great because, after all, millions of young women are exposed to media messages every day, yet only a small number develop an eating disorder. This argument sounds like a truism, but it is shallow one that in no way negates the power of mass media. With a rare disorder like schizophrenia or bipolar disorder or bulimia nervosa, four prevalent and relatively independent risk factors could combine multiplicatively (e.g., .404) to explain an overall low risk in a population (~.026). In this way, various combinations of sociocultural and biopsychological risk factors-for example, people exposed and engaged to mass media, pressures at home, fat talk or from peers, and who have a genetic predisposition to an

anxiety disorder (or have been sexually abused) - can increase the risk of a relatively rare and multiply determined condition such as an eating disorder. Jeffrey Goldstein (1998), who worked on Why We Watch: The Attractions of Violent Entertainment stated that although many people believe that media violence causes aggression, its doubtful that this can never be proved by the methods of social science. For one thing, violent images and ideas come into many different styles and contexts for researchers to be able to make meaningful generalizations about effects. Another work of Goldstein, Does Playing Violent Video Games Cause Aggressive Behavior? found out the minority of experiments that have yielded positive results; the explanation probably has more to do with general arousal effect of violent entertainment than with viewers actually imitating violent acts. Laboratory experiments, moreover, do not measure real aggression but other behaviors that the researchers consider proxies for real aggression popping balloons, giving noise blasts, hitting Voodoo dolls, or other forms of aggressive play. Some reviews like the Federal Trade Commission, Marketing Violent Entertainment to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries, Appendix A A Review of Research on the Impact f Violence in Entertainment Media (Sept.2000) show a link or association between the subjects amount of violent TV viewing and realworld aggressive behavior. But a link or association does not establish causation. It is likely a combination of factors(level of intelligence, education, social, background and attitudes, genetic predisposition, and economic status9) account for both the entertainment preferences and the behavior.