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In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product Poor Little Daniel, is a lm that signies a young mans dream to unlock his potential and play basketball on the worlds stage. He aims to be one of the best players in the NBA, which is the most competitive league of basketball teams in the world. I feel like from the get go we illustrate this as there is no scene where Daniel doesnt have a basketball in his hand. This is then backed up by the fact that Daniels only line in the entire sequence is shut up, Im gonna be in the NBA one day! This scene doesn't only challenge a stereotype but it also follows one slightly as well. As Daniel is in detention, the audience will subconsciously decide that he is poor academically and gets into a lot of trouble. This follows the very unfortunate stereotype of a black male, especially one of Daniels age as they are seen as criminals and often seen to have a lack of intelligence. However, I feel like it also challenges this stereotype too. I think that we have represented this teenager as someone who truly wants to excel and be the best they can be at something they love which is why the go beyond themselves to try to reach that goal. Once the montage sequence begins, we use a variety of camera shots and angles showing how Daniel is working so hard to become better at basketball. We then show that he has gained more condence when we make the camera be the defender. This is rare in lm as we aren't used to seeing someone become so condent so quickly. This once again shows our counter-type that has been developed throughout as we are showing Daniel being determined to be better rather than settling and doing the bare minimum which is a representation that is often constructed of teenagers. Especially within lms similar to ours e.g. Coach Carter. Also, throughout both of these rst two scenes, we use mise-en-scene to show that Daniels costume is different to what a mass audience would stereotype of a student athlete. Daniel is wearing a tted blue jacket. In mainstream media, he would have been wearing a hoodie that is about two sizes too big for him and his trousers would have been down by his ankles but in our lm they are not. Having said this, mainstream media would have used a black male for this lm. This is because a stereotype of a basketball player or even the sport itself is that it consists of tall muscular black men. We thought it would be better to follow this stereotype as it would mean that the audience could then relate to this stereotype.

How does your media product represent particular social groups?

Both men are wearing a zipped jacket and holding a basketball tightly by their chests. This represents that basketball is the main part of their life as the ball is positioned next to the heart signifying their love for the sport.They have similar facial expressions - both have plain and almost emotionless faces although the man on the magazine is looking at the camera whereas Daniel isnt. This may show that mainstream media likes to make the reader feel like they are being addressed by them. However, both men are completely opposite from one another, Daniel ts the stereotype of a basketball player as he is black unfortunately in society, basketball has been considered as a black mans sport as they are often seen as poorly qualied. This is obviously a bad stereotype of black males whereas, the other man is white. This means that they are almost completely unidentiable in comparison with one another. Daniel has an afro and the other has a buzz cut. Also, this man is represented as being all about basketball which can be seen through points I have made. This is also the same for Daniel as he is in a detention which could represent failure academically which ts the stereotype of a sportsman. Overall, I think that our representation of a basketball player is similar to the representation constructed by mainstream media companies.

What kind of media institution might distribute your media product and why?
Disney is a media institution that would distribute Poor Little Daniel as it is linked in with ESPN as our product is a lm based on a american sport which is what ESPN broadcast.

Disney owns this therefore our product would be of great interest to them, particularly as it is a lm suitable for all ages/ families which is the main audience of Disneys products. This would then mean that because of Disneys reputation, a large audience would go to see the product which in turn would make them a lot of money. Also because our product is strongly linked with basketball (which americans are largely very passionate for) Disney would have more condence that our product would be very successful for them. Also, as lms that are similar to mine have been released, they have made large amounts of prot e.g. Coach Carter. This may mean that Disney would want to distribute our lm so that their competition do not gain large amounts of success from our lm. Overall, i believe that Disney would want to be the distributor of this product as there is an extraordinary high chance of large sums of money being made through this product. It would start off in cinemas and from that, other forms of products could be made that would lead to even more money being made. For example, DVDs and toys.

Who is the main target audience for your product?

This is Jerome Lawson He is 17 years and 4 months old and lives in the United States near Washington DC. He often wears his local teams basketball jersey but if not he will wear jeans and a shirt. These are often mainstream designer brands that he has seen adverts for on TV like Hollister. He likes to hang out with friends at the park and go out to parties at the weekends, but he loves to go out and play basketball more than anything else, he also likes to watch lms that have a aspect of sport within them. He enjoys lms like Coach Carter and Rocky as he is a fan of the underdog stories as he can relate to them because his ideal job would be a professional sportsman. He is one of the people that can watch the same lm a lot of times and still nd it enjoyable. He watches ESPN a lot because that is the channel that NBA, NHL and NFL are often shown on. He would also watch programmes like Jersey Shore as well as american sitcoms like Two and a Half Men. His favourite kind of music is hip hop and R&B and he probably wouldnt ever listen to rock or screamo but he may listen to dubstep occasionally. I think this person would like our lm as they are a typical teenaged boy that has interest in sports. He also gets inuenced by the media often so if he sees a lot of people wearing certain brands or a certain style of clothing he would want to go out and buy things that are similar, therefore if our lm was shown or released in a cinema near him it would appeal to him as it is quite similar to the other lms he likes e.g. Coach Carter.

How did you attract/ address your target audience?


The main target audience for our title sequence, is male teenagers/ young adults. As our lm is a part of the sports genre, boys would be the ones that are attracted to it anyway. We made sure that the sequence had an element of sports throughout to address this. We also did research as part of the course. To do this, we conducted a survey asking people what they would want to see in our lm. By doing this, we could put these elements into the lm so that the audience would watch and enjoy our product as it was what they said they like. We noticed that our audience liked lms with good story lines, this meant that we would feed a storyline that they can relate to into our lm meaning that they would be more likely to want to watch our lm. we also saw that they liked music to be in lms. we then added a style of song on to our lm that would t in with our prole of our target audience

The main way that we attracted our audience though, was the use of Daniel himself. Daniel ts our target audience prole almost perfectly. This meant that the audience would relate to his character and therefore enjoy the lm more as their own personal experiences could be reected upon within our lm had we continued to make a whole lm. These experiences would include things like being in detention at school and wanting to make it as a professional and famous sporting icon.

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
Our nal task had very few features that the preliminary task had. This is because our nal task was more of a montage sequence and the preliminary task was not. Had we have continued with our lm, obviously the features would then be used as the lm would not have been one long montage sequence, it would have owed a lot more. As our lm was a montage sequence, we had to get a lot of shots and cut them and from that put all of the shots side by side to make a two minute sequence. whereas the preliminary task was one entire scene. However, there are elements of continuity in our nal task as it starts in the detention classroom and it ends in the detention classroom. Also, when we were editing our preliminary task, we made some serious errors and mistakes that made this task look awful. From this, we learnt that we had to take more time and be more careful when doing the editing so that the lm would ow a lot more smoothly.

What have you learnt about technologies from the process of constructing this product?

In order to lm our title sequence we had to use a video camera and a tripod. When using the video camera, we learnt how to zoom in and out and how to see any clips we had lmed on it. We rst got taught how to use these cameras properly before we started any of the tasks. This was so that we could have a greater understanding of the shots that should be used in certain situations and how to hold it very steady so that the shots werent blurry. We also learnt some of the basic rules of lming like the camera must always e on the same side of the room. When we used the tripod, we learnt that it has to be used so that our shots would be steady and that it could help us get all of the shots we want. For example, you can rotate the camera whilst it is on the tripod meaning we could get a pan shot easier.

When we were editing both our preliminary task and our nal task, we had to use a programme called nal cut express. On this programme we could upload all of our clips on to it and from there we could cut them, add effects to them, choose the order that we wanted them to be in, change the speed of the clip, edit the sound within the clips and add sound over the top of the lm. When we used this for the preliminary task, i found it quite difcult as it was completely new to me. However, i then got used to what should be done to make the lm ow and look professional which was of huge help when it came to editing the nal task.

Throughout the process of our coursework, we had to keep a record of what we had done whenever we did any work that contributed towards our coursework. To do this, we created a blog that we could put posts of our daily progress and of any new work or inspiration that we had for our project. For example i have a post of a video taken from the all star weekend in the NBA, this was part of my inspiration to make a lm about basketball. To do this we used blogger. We also created pages that were specic to each piece of work that we had done so that once this work had been completed, we could upload it to its identied page so that it would be very organised in its layout.

Scribd is a website where you can upload any les so that these les can be placed on a blog. This is what i used it for. Whenever i nished one of the tasks i had to save it as a PDF le and then upload it to Scribd. From there, I could embed code which would give me a link. I then had to copy this link, go to my blog and paste the link into a post so that the work i had done would be on the blog. By using this website, it meant that any images or videos that were in my le, would also be viewable once embedded whereas, if i just uploaded it straight to the blog, there was often a problem in the the images weren't there.

When constructing our title sequence, we had to create titles on Livetype. When using this, I learnt how to add any effects, colours, fonts or backgrounds to the title that I had made. I had to make at least 6 titles to go into my lm and for all of them i used this as it was fairly simple but i also felt that the quality of the resulting titles were good enough to be placed into my lm. From this point, we could import them onto our lm and from there decide how long each title would be on the screen for and when it would appear.

When we saved both our preliminary task and main task in a video format, we had to use the website called Vimeo to convert them to internet les so that we could copy the HTML and upload both les to our blogs. If we did not do this, we couldnt upload our lms which is what I discovered when I tried to upload both les straight on to the blog. When i did this nothing came up so Vimeo was very helpful to me otherwise i wouldnt have had a clue what to do.

All of the work that i have done on the course has been done/ put on a apple mac computer. As i have a windows computer at home it took me a while to get used to these as they are very different in how they work. However, once i understood them and knew how to use them properly, i realised that they were perfect for the work that i was doing as they are far more easy to be creative on and the technology that comes with them is hugely helpful in that there are very simplistic steps that need to be made in order to improve any work that i had done.