Executive Summary

The concept Terima kasih terutama untuk Starbucks, kedai kopi 20 tahun terakhir telah menjadi fitur akrab dari kehidupan di Amerika. Setiap hari, jutaan orang Amerika untuk berhenti untuk minum secangkir kopi berbasis espresso . Orang yang tidak akan bermimpi menghabiskan lebih dari 50 sen untuk secangkir kopi, beberapa tahun lalu sekarang dengan senang hati membayar $ 3 sampai $ 5 untuk mereka cappuccino, moka late atau vanila dicampur es. Bisnis kopi khusus berkembang dengan kecepatan yang sehat. Selama 20 tahun terakhir ,namun ada satu tahun,meskipun perang dan resesi, penjualan khusus kopi tidak meningkat. Selama bertahun-tahun, peningkatan berada di dua digit. In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long. Starbucks, The Coffee Bean, Peet's, Diedrich's and other major chains serve average quality drinks in establishments that have the same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to their "cookie cutter" design. Now that Americans' coffee preferences have broadened and matured, many are asking for more from their coffeehouse. A niche exists that has yet to be filled for a high-volume, upscale, quality-driven coffeehouse with a warm, inviting atmosphere. Dark Roast Java meets this need and fills this niche. We offer high-quality products in an upscale environment. Furthermore, our highprofile location in Pleasantville provides a mixed customer base that will maintain high levels of business in every season, at all times of the day, every day of the week. Founders Ned Powers-Sebastiane, founder of Dark Roast Java, has a long career as an entrepreneur and marketing executive. He is the founder of Powers-Sebastiane Advertising & Public Relations and Pan National Motor Tours. Co-owner Curt Yamaguchi has an intuitive understanding of the real estate market. As a highly successful real estate broker and investor he brings several key capabilities to the Dark Roast Java team, not the least of which is his ability to procure highly desirable locations for future stores. Financials The company anticipates rapid acceptance of the Dark Roast Java concept in Pleasantville, with revenues of $600,000+ in the first fiscal year, rising to more than $1,000,000+ in year three. Net profit is projected to be approximately $99,000 in year one, growing to an estimated $265,000 by year three. An advanced and expandable point-of-sale system After carefully tracking the performance of the Pleasantville store through an expandable and highly detailed point-of-sale system, we will use this as a "blueprint" for expansion. For example, daily sales are tracked and analyzed by item, time period and cost of goods. Labor requirements are matched to projected in-store sales based upon past performance for maximum efficiency. Even after paying higher than average wages, we expect to allocate no more than 25% to labor costs.

This Business Plan only provides data on the Pleasantville coffeehouse. Sources: US Census Bureau, Pleasantville Chamber of Commerce, Specialty Coffee Association of America.

1.1 Mission
Our goal is to be the coffeehouse of choice for the local Pleasantville community, downtown business workers, tourists who visit the city, and students, by providing a higher quality experience than any competitor. As a result, we intend to create coffeehouses that quickly achieve profitability and sustain an attractive rate of return (20% or more annually) for our investors. We also want to make our contribution to the welfare of the local community by supporting charitable and civic activities. We will support the farmers who grow our coffee by using Fair Trade, Sustainable Production and Organic products whenever possible. Dark Roast Java also awards its business to as many local suppliers as possible, keeping the business in the community or, at the least, in the state.

1.2 Objectives

Make Dark Roast Java the number one destination for coffee in Pleasantville

Sales of $600,000+ the first fiscal year, $750,000+ the second fiscal year and $1 million the third fiscal year

Achieve a 15% net profit margin within the first year and 30% by FY3

Achieve a total net profit of $150,000+ in FY1 and $200,000+ by FY3

Be an active and vocal member of the community, and provide continual reinvestment through participation in community activities such as the Chamber of Commerce and financial contributions to local charities and youth organizations

Create a solid concept in the industry and track performance in order to begin expanding to other markets within six months

1.3 Keys to Success

The keys to our success will be:

A superior-tasting product backed by a unique quality store

A relaxing, upscale interior design

Prime site selection with an upscale affluent population, year-round tourist activity, heavy pedestrian traffic by the site, a dynamic student population and a concentration of local businesses

A market that exposes Dark Roast Java to high-profile "trend-setters" and "key influencers"

Ongoing, aggressive marketing

Highly trained and friendly staff

Multiple revenue streams including gift items, gift baskets and coffee gift/frequency cards in addition to coffee, pastry, chocolates, tea, juice, water and soft drinks

A dynamic website with online sales capability

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Company Summary
Dark Roast Java launches with its first coffeehouse located in downtown Pleasantville. Dark Roast Java will offer residents and visitors a totally new style of coffeehouse - one offering a uniquely flavorful coffee drink and a comfortable, upscale environment at which to socialize, relax or work.
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Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice, smoothies and other products that Dark Roast Java does. Location: Dark Roast Java will be located in the prime section of downtown Pleasantville in the heart of the shopping and entertainment district. Dark Roast Java locations are designed for high volume year round, with revenues and profits to match. Expansion: Assuming this store is successful, it will be the first of a chain of Dark Roast Java coffeehouses located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.

The Dark Roast Java Concept At one time Cadillac was the acknowledged quality automobile in America. Then came Mercedes-Benz. And then Lexus, with its superb product and service approach. Dark Roast Java will be the first "Lexus" of the coffeehouse chain industry, offering a higher quality product and better quality service in an exceptional environment. The only coffeehouse that comes close to being as upscale as our concept in the Pacific Northwest is Torrefazione, with its high style Italian decor (they were recently part of a $72 million dollar buy-out by Starbucks).

Ghirardelli cocoa.2 Start-up Summary Start-up expenses are in line with those of other coffeehouse chains.000 .000 Short-term assets: $15. an upscale "Cote d'Azur" look. Orchard Valley. Springfield.000 Undercounter Refrigerators Service/Prep Counter Ice Machine Large Refrigerator Milk Coolers (3) Cash register (2) Point of Sale System Espresso Machine Fetco Coffee Brewer Counters/Condiment bar/shelving $5.500 $12.g. Beachey Head. delicious pastries. gourmet chocolates and gift items.000 for opening inventory and operating capital. We use the highest quality equipment and ingredients to deliver a noticeably superior product.000 and $25. Curt Yamaguchi and other outside investors. art glasswork. Mediterranean Riviera style furnishings and outdoor dining.000 $12. Long term assets: $62. Other Dark Roast Java coffeehouses will eventually be located in select affluent markets that support the business model (e.000 of short and long-term assets. fresh juices. Capital City). The Dark Roast Java staff members who prepare the coffee (baristas) are highly trained and experienced. They know how to prepare an excellent espresso-based drink and brew tasty coffee. The Start-up requirements. Mount Hill. the finest tea drinks. Newburg.000 to build out since many of the costs incurred here will not have to be repeated later. include $77. It is registered as a state LLC Corporation. Victor Lubitsch. Starbucks spends approximately $380. below.The first Dark Roast Java is located in Pleasantville. with ownership shared by Ned Powers-Sebastiane.1 Company Ownership Dark Roast Java is a privately held corporation. 2.000 $11.000 $1.500 $1. Our design style is different from all other coffeehouses.000 $14. 2. It features stained glass decorations. Bayview. For example. Future stores should cost no more than $175. Dark Roast Java offers a superior coffee product.000 on average to build-out a new store location. Our costs are an estimated $225.000 $3.000 $2.

Chairs.000 $2. Lighting Electrical.php#ixzz1Nk8F WKyg Start-up Requirements Start-up Expenses CONSTRUCTION Site design.000 $2.000 $1.000 Read more: http://www.000 $2.000 $4.000 $10.com/coffeehouse_business_plan/company_summary_fc. architectural plan Demolition/Construction Electrical.500 $0 $0 $3.bplans.500 . menu boards Outside Signage $0 $10.000 $12.000 $25.500 $0 $0 $2.000 $1.Tables.000 $4.000 $5. Other Flooring/installation Bathroom Construction Plumbing Fireplace Construction Painting City permits/licenses/fees Inserted Row LEGAL Accounting Legal Insurance Inserted Row MARKETING Opening marketing/advertising Graphic design for signage. Furnishings Persian Carpet Lighting Fixtures $12.000 $5.000 $10.500 $6.000 $2.

500 $0 $0 $1. scanner.500 $2.500 $103.000 $15.500 $14.000 $800 $6.500 $250.000 $103.000 $1.500 .500 $0 $0 $600 $2. Brochures Inserted Row OFFICE Office equipment Computer. Gift item displays (3) Inserted Row APPLIANCES.000 $147.500 $250.000 $3.000 $700 $1.000 $500 $700 $1. prep counters Menu board construction Cups/Lids (50. printer Telephones/Fax/DSL Stationery etc.000 $103.000 $1.200 $2.500 $102.500 $25.500 $0 $1. ETC Preparation equipment Dishwasher Blenders (3) Microwave Panini maker Storage racks Music system Food display case Storage room shelving Bulk bean grinder Sinks (2).000) Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements $1.Frequency Cards.000 $1.000 $62.500 Need real financials? We recommend using Business Plan Pro as the easiest way to create automatic financials for your own business plan.000 $1.000 $500 $1. Edit this sample plan » Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets $147.

OR Pastries are provided by local Pleasantville companies such as D'Angelo's Bakery. WA 3. TX (fresh orange juice and lemonade) and Genesis Juice. Despite being an upscale coffeehouse. tea.bplans. Connecticut. 3. soft drinks. water. our prices are in line with the leading national chains. Eugene. CA Gift items are from various vendors Soft drinks are provided by Sprecher's Brewery. .php#ixzz1Nk8L9 wSo Products Dark Roast Java sells high-quality specialty coffee beverages. and Thomas Kemper Soda. CA Juices are provided by Longhorn Orchards.500 $250.1 Vendors         Coffee roasting is provided by Grizzly Mountain Coffee Company. pastries. Tea is primarily supplied by Harney & Sons Tea. chocolates and gift items. Los Angeles and Black Forest Chocolates. Our water vendor is Crystal Geyser.com/coffeehouse_business_plan/company_summary_fc. juice.500 Read more: http://www. giving us a competitive edge. Milwaukee. St. WI. Pleasantville Biscotti and Pleasantville Cheesecake. San Francisco.000 $500 $0 $250.Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Investors Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding $0 $0 $0 $0 $0 $250.500 ($147.2 The Dark Roast Java Menu The Dark Roast Java menu sets us apart from other coffeehouses. Bellagio. Chocolates and cocoa are from Ghirardelli Chocolate Company.500 $103. Arnold. Pleasantville. Helena. Corpus Cristi.000) $103. Seattle.

50 $3.  We are the only coffeehouse to have a wide range of gourmet hot cocoa.1 Coffee and Espresso Drinks COFFEE Coffees of the day: Dark Roast Java Blend.  We carry the highest quality fresh juices. Espresso combined with hot water.50 $2.75 $3.25 $3. Riviera Roast. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute.  Dark Roast Java offers several smoothie drinks and Italian sodas. Prices have been determined after a thorough analysis of all food costs for every item in each drink. Espresso combined with steamed milk. a gourmet brewed coffee.2. Regular $1. We offer six groups of drinks—coffee. smoothies. Italian sodas.25 $3.00 Large $2.75 . topped with whipped cream and chocolate shavings. an average price has been calculated and applied to all similar drinks in order to keep the menu from confusing the customer. and Molokai Swiss water process DeCaf.85 Large ESPRESSO Name Espresso Caffe Americano Cappuccino Caffe Latte Caffe Mocha Description A double shot of straight espresso. $1. Espresso with a smooth topping of milk foam.60 Regular $1. A Caffe Latte combined with Ghirardelli chocolate.75 Double $1. topped with a small amount of velvety milk foam.85 $2. juice and cocoa—with several choices within each group. 3.  We are taking advantage of the immense popularity of flavored drinks and Chai tea by offering a product mix that includes items the other coffeehouses don't carry as well as more familiar drinks. In some cases. tea.

50 $3. Espresso. macadamia nut and vanilla syrups. Banana. steamed milk and whipped cream topping. Vanilla and orange syrups.75 $2.00 $3. Warm milk.75 COFFEE DRINKS Name The Banana Nut Java The Cafe Milano Description Coffee. Topped with whipped cream. Our famous latte made even more creamy with half and half. Coffee. Name Vanilla Cappuccino Vanilla Latte White Chocolate Latte The 50/50 Latte The Raspberry Mocha Latte Chai Latte Description Cappuccino made with vanilla flavored milk foam.25 $4.75 $3. . Topped with whipped cream and cinnamon dusting. white chocolate flavoring and steamed milk topped with velvety foam and white chocolate shavings.50 $2.50 $4.00 $2.25 $4.25 $4.25 HOT COCOA DRINKS All hot cocoa drinks are $2. Rich chocolate and refreshing peppermint.50 $2.75 $2.75 FLAVORED ESPRESSO DRINKS All flavored drinks feature quality Monin and Ghirardelli syrups.75 $1.00 $3. Warm milk. A straight shot of espresso topped with a generous dollop of whipped cream. Raspberry and chocolate syrups.75 Name French Vanilla Cocoa White Chocolate Cocoa Chocolate Truffle Cocoa Holiday Spice Cocoa Peppermint Cocoa Ovaltine Description Hot cocoa with vanilla and whipped cream. $1. Espresso combined with our gourmet coffee of the day to get your day going. A Caffe Latte with vanilla essence added. Whipped cream topping.25 $3. Espresso.75 $3. Regular Large $2.50 $2. Hot cocoa with white chocolate and whipped cream.50 $3. Chai.50 $4. Ovaltine Chocolate Malt and milk. Coffee. Steamed milk and whipped cream. Small Large $2. Rich hot cocoa and holiday spices. Half and half.00 $3. Amaretto and vanilla syrups topped with whipped cream and almonds. Espresso. Rich dark hot cocoa with whipped cream topping.00 $3. Topped with whipped cream.Espresso Macchiato Espresso Con Panna Espresso Latte Breve Espresso "Red Eye" A straight shot of espresso topped with a spoonful of rich milk foam.

50 $1. Protein Boost. Green Machine.75 $2.2. TX Made fresh daily from Pleasant County lemons.3 Juices Name Fresh squeezed orange juice Old-fashioned Lemonade Genesis Juice Description Exclusively from Longhorn Orchards.00 Large HOT TEA $1.50 Regular           Earl Grey English Breakfast Peppermint Herb Apricot Earl Grey Lavender Darjeeling Formosa Oolong Golden Flowers Herbal Herbal Lemon Tropical Green CHAI TEAS (hot or ice blended) Chai Original (regular or decaf): Vanilla Chai: $2. just like you remember as a kid. $1.2.50 $2.50 Medium $3. 3. $2. Rich natural vanilla flavor.2 Teas ICED TEAS Classic American Iced Tea.00 Regular $3. A 50's favorite.50 Small. Corpus Cristi. Mango and Guava.00 Large 3. Regular Large $1.95 $2. $1.75 Name The Espresso Chocolate Malt The Double Dutch Chocolate Smoothie The Mocha Smoothie The Vanilla Smoothie 50/50 Smoothie (Orange and Vanilla) Description A chocolate malt for grownups.75 Medium.75 .00 Large $2.00 Small $2. Very chocolatey! An all-time favorite.SMOOTHIES All smoothies are $3.

$2.2.6 Snacks and Pastries . Our version of an egg cream. Stewart's and Thomas Kemper. Medium $1.Martinelli's Apple Juice (regular and sparkling) Crystal Geyser Juice Squeeze A San Francisco favorite.00 $2. Orange Cream. Crystal Geyser Tejava Tea RockStar Energy Drink Orangina Citrus Drink Description Price From Northern California mountain springs. Blended or on the rocks. $2.25 Large           Orange Soda Strawberry Soda Lemon Soda Cherry Soda Raspberry Soda Cream Soda (made with half & half) Peach Soda Kiwi Soda Melon Apple SPECIALTY ITALIAN SODAS All $1. cherry and vanilla syrups.00 3.4 Italian Sodas ICED ITALIAN SODAS Sparkling spring water. half and half.00 $2. Sprite. flavoring and ice. 3.50 Large Name The Dreamsicle Soda Cherry Vanilla Soda The Chocolate Soda Description Sparkling spring water. $2. $2.50 Vanilla Cream and Key Lime. ice. Ginger Ale.75 Regular.5 Other Drinks Name Geyser Peak Natural Spring Water Soft drinks from Sprecher's. $1. ice.2.50 $2. vanilla and mandarin orange syrups. $1.50 3.2.25 Root beer.50.

Bagels Brownies Blueberry Muffins Croissants Black Forest chocolate-covered espresso beans Best Ever Bakery Fancy Cookies Price $2. It's clear that America's love for good coffee continues during good times and bad.php#ixzz1Nk8Vk71p Market Analysis Summary Dark Roast Java launches with an exciting new coffeehouse concept in a receptive and steadily growing market segment—the specialty coffee retail business.Item Pleasantville Cheesecake. Roast Beef. hot from the oven.75 3.bplans. Soup Quiche Price $6. made just for us by Pleasantville Cheesecake Company. negative balance sheets and even bankruptcy.50 Read more: http://www.00 $1.75 $3.75 $1.50 $4. Fresh scones. Despite economic downturns in recent years the specialty coffee business has been a bright spot. While literally hundreds of businesses in many categories are facing poor sales.00 $2.00 $2.com/coffeehouse_business_plan/products_fc.00 $1.2.00 $2. Ham and Salami.7 Deli Items Item Sandwiches: Turkey.00 $4. Pleasantville: The Perfect Launch Market By launching Dark Roast Java in the Pleasantville market we maximize our potential for success due to several factors:        The highly affluent local population Year-round tourist activity Ever-changing upscale student population Excellent auto and pedestrian traffic by our location Low media costs High number of local special events Prime site location . coffee chains continue to show strong growth.

The other customer segments (local residents. Descarte (I Spend. Therefore I Am) department store. The benefit of this mix of customers is that it helps maintain consistent business throughout the year. 2. Dark Roast Java is located on the corner of 'A' Street and First Avenue in the heart of the prime downtown business district.  Local business people. 4. adjacent to fine dining and shopping. They must also market themselves anew each year to the incoming students. several local coffeehouses with primarily student customers do poorly during the non-school months. next to the historic Egyptian Theatre and just steps from the busiest intersection in town.Dark Roast Java is located at what is arguably one of the best locations for a coffeehouse in Pleasantville—in the heart of the tourist and business district.000 of the most affluent people in America. Tourist come to "America's Riviera" for the beaches. by appealing to several market segments.1 Market Segmentation Dark Roast Java's customer base in Pleasantville is comprised of five target groups. Affluent local residents Tourists Local business people Students Travelers passing through These groups are all potentially strong customer segments. trendsetters. Dark Roast Java does not become overly dependent on any single consumer group. It's across from the exclusive.  Tourists. For example. Dark Roast Java Coffee has all the ingredients necessary for immediate success. Key influencers. chic. 3. Homes in adjacent Niceburg sell for $1 million to $50 million. Lucre . 5. it peaks during the summer months. local business and pass-through traffic on US 66) provide a consistent foundation all year long. For example. 4.000.000 tourists visit Pleasantville every year. writers and celebrities have homes in Pleasantville. the student population is not as strong during the summer as it is from September through June of each year. shopping. dining and nearby vineyards. 1. Conversely. and one block from the number one shopping destination in Pleasantville. Also. Dark Roast Java will avoid these peaks and valleys in business with a mix of customers. More than 5. Within five miles of Dark Roast Java are 200. Most will pass by the Dark Roast Java location. while tourism is strong all year long in Pleasantville. artists.  Affluent locals.

According to Dept of Transportation. Pleasantville is home to a major branch of the State University as well as dozens of other schools. One of the state's two major north/south routes passes through Pleasantville. Many of these travelers will stop for a meal. 'A' Street and Frist Avenue are the two most heavily traveled streets in Pleasantville. to refuel and have a cup of coffee. State University. Sources: Department of Transforation. including many prestigious private schools and academies. more than 35 million auto trips will pass through the city. Pleasantville High School is less than a mile from Dark Roast Java. Edit this sample plan » Market Analysis Year 1 Potential Customers Growth Year 2 Year 3 Year 4 Year 5 CAGR .  Students. Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan.  Travelers on US 66.Galerie. US 66 is also a heavily traveled commuter route to Shorewood and Beachey Head to the south. Pleasantville Chamber of Commerce.

is one block away. It is a short 5 minute drive to Dark Roast Java for most of our potential local customers.00% 1. Lucre Galerie. involvement in the Chamber of Commerce. This is due in large part to the temperate climate.606 280.050 40.763 23. easy and safe short trip to Pleasantville for recreation. We will reach out to them through local marketing. lunch and for . concerts. tourism all year is exceptionally strong.000 20.500 105.000 20.00% 5.00% 3.551 24.812 289.311 41.Local residents Tourists Travelers on US 66 Students Local businesses Total 2% 5% 5% 1% 1% 3. And. Local Residents.000 255. Local businesses.22% 75. art shows) scheduled throughout the year.100 78. Approximately 200.000 21.000 100.000 40.479 2. About 5 million people will visit the area during the next year.00% 5.536 79.000 40. Tourists. Dark Roast Java is in the heart of the shopping and dining area. both private and government. Many local businesses. our strategy is to maintain a constantly high customer count by leveraging our appeal to five groups of potential customers. weekend or day-trip visitors from the greater Ontopolis area and an unusually large number of special events (e. While hotels are virtually sold out during the summer months. film festivals.030 110.g. Excellent public parking is available within 100 yards. Local customers form the loyal core of our business.212 20. according to the Chamber of Commerce.400 20.153 41.200 263.22% Need real financials? We recommend using Business Plan Pro as the easiest way to create automatic financials for your own business plan.000 76. most people stay near their place of employment during breakfast.402 271. Because much of the employee parking is out of the immediate area with shuttle service to downtown.000 people live within five miles of our Dark Roast Java location. support of local charitable organizations and sponsorship of events and youth sports teams.804 20. The most affluent of these live even closer.250 22.590 115. With a troubled economy and fears of terrorism.181 121. Pleasantville has excellent year-round tourist activity. are within two blocks of Dark Roast Java. We will target these potential customers with ads in local tourism guides. within three miles. The county courthouse is two blocks away. more people are opting for the relatively inexpensive.624 20.00% 1. the prime shopping center of Pleasantville. Edit this sample plan » 4.324 81. 90% of all tourists visiting Pleasantville will pass by the Dark Roast Java location.2 Target Market Segment Strategy Overall.

coffeehouses have been primarily independent businesses. In the United States. and the coffeehouse concept is more than 400 years old. Starbucks sold only whole bean coffee. It's also a major commuter route to the cities to the south in Sunshine County. 4. Students.3 Industry Analysis The specialty retail coffee business as we know it today began in 1982 after Howard Schultz purchased the Starbucks name and began the expansion of the modern Starbucks chain. Our primary method of reaching this target customer group will be our participation as a AAA member.after-work relaxing. typically with an eclectic Bohemian style. Coffeehouses in America have existed since the 1600's. We also offer coffee service to local restaurants. have few places they can go to meet their friends. To reach students we offer special student discount cards. including nearby City College and State University. offering a 20% discount on all coffee and tea drinks when AAA members show their membership card. even as recently as the 1970's. US 66 is one of two major freeways in the state and the one favored by travelers who want to take a bit more time and make a few stops during their trip. Coffeehouses have proven to be very popular with students—even high school students—as an "in" place to go that's also affordable. We also conduct PR activities in media outside the local market to expose the Dark Roast Java name to a wider state and national audience. Students represent an excellent customer segment for several reasons:     Students bring an energy and youth to the coffeehouse By attracting students we generate excellent word-of-mouth Students represent a large base of potential part-time employees Often under the drinking age. pass out free coffee coupons at student events and offer entertainment on weekends. . a number that is increasing every year. Prior to his transformation of the business. A significant number of these local business people find Dark Roast Java an inviting and convenient destination.000 students in several schools. We will also reach business customers through Chamber of Commerce activities and by personally visiting the shops and businesses to distribute discount coupons and menus. Source: Dept of Transportation. Coffee service brings in additional revenue and promotes Dark Roast Java among employees at these businesses. The Dept of Transportation estimates that there will be 35 million auto trips through Pleasantville this year. Pleasantville Chamber of Commerce. night spots and businesses. US Census Bureau. The area has more than 30. most of whom are under the drinking age. Students. students need an affordable place to hang out with their friends Travelers on US 66.

once known for quality and customer service. Starbucks' success has encouraged others to enter this potentially lucrative business. Their size (6. almost nobody consumed espresso or espresso-based drinks in the United States. In 2001 53% of all adults in the U. Starbucks. according to the National Coffee Association's report "2000 Coffee Drinking Trends. it leaves the market open for a smaller. The low food cost of coffee drinks. It was once a gathering place for "Beats" and "Hippies. the specialty coffeehouse segment is growing steadily at a healthy pace every year. Obviously. which has 200. more nimble competitor like Dark Roast Java. the growth continues at sizeable rates. as yet. . If Starbucks' image becomes one of a "fast food" purveyor of coffee. Now they account. It's easy to see why coffee is second only to oil as the largest commodity in the world. There are 108 million coffee drinkers in the United States.Cafe Trieste in San Francisco is typical." Poetry readings were held weekly. for more than half of all specialty coffee consumed. By 2002 the percentage had grown to 62%. drank specialty coffee. and drink an average 3. the United States is not presently one of the stronger markets for coffee drinking.S. lead to high profit margins in the coffeehouse industry.300 stores worldwide) is the reason why Starbucks is now often called the "McDonald's" of coffee chains.000 espresso bars and coffeehouses. Many of these independent coffeehouses continue to enjoy a loyal following.71 on coffee annually. America's coffee-drinking habits are changing. While overall coffee sales have not grown significantly in recent years. Twenty-five years ago.S. no coffee chain has differentiated itself significantly from the others." 77% of coffee drinkers consume coffee daily. has recently come under attack by customers and business commentators for becoming too big. In the past five years the number of "gourmet" coffee drinkers has increased from 7 million to 27 million.000 coffeehouses in the U. It's easy to see there is significant room for growth in consumption. Year after year. Today there are more than 13. It still retains much of its original flavor. The coffeehouse chains of America are leading this growth. relatively modest investment capital requirements. However.1 cups daily. compared with Italy. Coffee drinkers spend an average of $164. there is still much room for growth. As the graph below showing Year 2000 per capita coffee consumption illustrates. The Specialty Coffee Retailers Association believes the market has not approached maturity and. where quality and service are paramount. and low overhead.

3. 2002. Another Seattle-born company. Owned by AFC. .com cites poor management as as the reason. Started the specialty coffee chain phenomena in America in 1982. Founded in 1992 in Minneapolis. Caribou Coffee (260 stores).300 stores). 4.1 Competitive Comparison "Until everybody can walk to a coffeehouse and get a properly prepared espresso drink. New management seems to leading a turnaround.).000. Gross profit last year was 49. Only 19 stores are company owned. Coffee Bean & Tea Leaf (210 stores).S. Church's. Marketing & Communications Director Specialty Coffee Association. Oldest privately held specialty coffee retailer in the U. Gloria Jean's (291 stores. Tully's (103 stores). Second largest all company-owned chain. business. Revenues exceeded $6 billion in 2002. 58% of revenues come from sales of whole coffee beans.Coffee drinking per capita by country. Now in 30 countries.000 locations such as grocery stores and office buildings. Leaders in the specialty coffee chain category in the United States include: Starbucks (6. 99% are company owned. Peet's (58 stores) One of the few successful IPO's in 2001. Same store sales increased by 10% in 2002. The only coffeehouse chain that has not experienced excellent growth every year. we're not even approaching market saturation. (founded 1963)." -.5%. 195 in U. Long Beach. Seattle's Best is also distributed at 7. Seattle's Best (150 stores).S. Average store gross revenue is $805. 90% of stores are franchises. Cinnabon and Torrefazione Italia Coffee (21 stores).Mike Ferguson. The third largest company-owned chain. which also owns Popeye's Chicken.

Many are kiosks. 386 outlets total and 370 wholesale accounts. Company reported $12 million in revenue in 2002. Second Cup (401 stores) Tim Horton's (2. Specialty coffee chains in Canada: Blenz (27 stores).150 customers daily) is at an . 2002. It's a Grind (86 stores). mellower brew. Concentrated in Southern California and Las Vegas. This store is very close to being a Dunkin' Donuts style operation where baked goods are the primary products. Has a very good reputation. All but three are franchises. Mostly in the Oklahoma area. the leading coffeehouse chain. Although they serve an excellent product they have operated "below the radar. Local Competition Surprisingly. Quikava (68 locations). Dunkin' Donuts More than 800 outlets serving a surprisingly good coffee. PJ's Coffee & Tea (22 stores). Although the specialty coffee industry is successful and expanding rapidly. Owns the Gloria Jean and Coffee People chain. Headquartered in Southern California. Its highest volume store (1. Its stores average more than $500. Bad Ass Coffee Company (29 stores).Diedrich Coffee Company Originally founded in 1916 when the owners inherited a coffee plantation. Begun in Hawaii. First coffeehouse in 1982. Many people think it's the best. 12 are franchises and two are company owned. National Coffee Association. This New Orleans-area chain owns four of their stores. Starbucks Corporation. Fast-growing chain that began in Long Beach.000 gross revenue. A division of Manhattan Bagel. All but three are franchises. has only mediocre stores in the Pleasantville area (eight locations). there is still much room for growth—especially in niche market segments. California seven years ago.100 stores/150 in U. Specialty Coffee Association." Bucks County Coffee A Mid-Atlantic chain of 40 stores founded in 1982.S. Most locations are franchises.com.). Mostly concentrated in the New Jersey/New York area. Starbucks. according to The Specialty Coffee Association of America. Java Dave's (14 stores). A unit of the Massachusetts-based Chock Full O'Nuts organization. Dun & Bradstreet. this company has grown rapidly by offering a Hawaiian-grown coffee and a milder. Hoover's Business Data. New World Coffee (33 stores). Market maturity is not expected to be reached until at least 2019. Yahoo Business. Sources: Business.

but manages to average more than 250 customers per day. The business has undergone changes in management during recent years. Paradiseo is located on State Street in a good location. They have a second location in Springfield. This coffeehouse is also very "collegiate" in its decor. Ambrosia Kaffe is primarily a student hangout located about three blocks off First Avenue in the northern end of the business district. small outlet opened in 2003 in Lucre Galerie. The other high-volume Starbucks is located at the end of a shopping mall in Mount Hill and averages 952 customers daily. Despite their poor location. They are in a good location. and not very busy despite serving Starbucks coffee.3. The quality of their coffee and pastries does not compare with ours. located in the rear of the store. A counter inside and a couple of tables outside are the only areas for customers to sit down. small and lacks outside seating. but the store is unattractive. The Pleasantville Roastery is a bean roaster and coffeehouse with brick walls and a "San Francisco" style. They do much of their business by mail order. Another location in Mount Hill is scheduled to open in Summer 2004. this is probably the most formidable competitor in town. A second Coffee Bean opened in 2002 on the northern end of 'A' Street. New managers are trying to improve the store but without success so far. They make a quality cup of coffee and have a loyal following. Both Barnes & Noble and Borders Books have integrated cafes that serves espresso drinks into their store plans. The Borders Books cafe is larger. 4. Other Starbucks locations in the Pleasantville area are even less memorable. about 1. located in a residential neighborhood but on a busy street in what was once a gas station. This busy coffeehouse is very small. Its business is modest. and does a good business.000 square feet. and the service can often be quite slow. Both of these are within two blocks of the Dark Roast Java site. with small facilities and mediocre locations. Photos of some of these locations are shown in the appendix. A second Paradiseo is located in Shorewood. It is not a particularly attractive store. They serve good coffee but have a limited menu and a very "funky" decor. although it does have a sizeable lounge area and some outside seating. Another independent is Grounds for Action. The coffee is roasted on site. It is a big hangout for the "Goth" and "punk" crowd. They suffer from a very poor location in a difficult to find (or even see) shopping mall off lower 'C' Street. adjacent to the same major parking garage as Dark Roast Java and they also draw from book shoppers and drop-ins from 'A' Street.2 Competition and Buying Patterns . the main thoroughfare in town.excellent location on 'A' Street. Coffee Bean also has an excellent location directly across the street from Starbucks on 'A' Street in downtown Pleasantville. The Barnes & Noble coffee cafe is very small. about three miles from downtown. Other competitors include three independent coffeehouses. A second. and a favored haunt of the law school students.

Entertainment on weekend nights draws a young group of enthusiastic customers.Competition is dominated by the presence of Starbucks. It's not unusual for a well located coffeehouse to exceed a daily average of 900 customers. Coffee drinking is now an all-day activity. inviting environment for people to socialize. Coffee Bean & Tea Leaf. The stimulant effect of coffee is an important reason why many hard-working. FACT: The coffeehouse business has grown every year since 1982. Customer guest check averages are rising. most of the largest chains are bowing to the pressures of growth and are cutting corners on quality by introducing fully automatic espresso machines. The surge in interest in coffee drinking among young people assures a diverse. One industry observer said. And when times are bad the coffeehouse industry is great. receptive. Peet's Coffee & Tea. many coffeehouses are packed with patrons. they can meet with their friends. Despite major economic recessions. Coffeehouses need to produce a quality product to back up the perceived "little luxury" image. Even late at night. in recent years coffee drinking has become an all-day activity. terrorist attacks and two wars over the past two decades. Gloria Jeans and Diedrich Coffee. All of these chains are considered "clones" of Starbucks. Seattle's Best. fast becoming the "McDonalds" of the specialty coffee industry. the coffeehouse is an intimate yet inexpensive venue. Instead of going to a bar and paying for an alcoholic drink or a restaurant where a meal usually comes with a hefty price tag. Once concentrated in the early morning hours or mid-afternoon. Conversely. relax or catch up on work. "When times are good the coffeehouse industry is great." America's love for good coffee is stronger than ever and increasing in size faster than any other industry. Lifestyle factors converge to make the coffee industry strong at all times. Few vary much from what is perceived as a proven formula for success. Older adults also enjoy the fact that for the relatively modest price of a cup of coffee and snack. sophisticated customer base now and in the future. Quality is deteriorating even as the industry is growing. Coffeehouses provide them with a much-needed place to meet with their friends. fast-paced Americans consider a stop at their local coffeehouse a necessary part of their day. Other major chains are Caribou Coffee. coffeehouses provide a calm. relax or work. FACT: Not a single coffeehouse chain has failed during the past 20 years. . Young people under the legal drinking age are one of the fastest-growing segments of the coffee drinking market. Currently. the specialty coffee industry has grown every year. mass bean buying and other efficiency measures.

It features stained glass decorations. We have several drink options for people who don't drink coffee: tea. tea. An ambiance superior to all other coffeehouses in the area with upscale "Cote d'Azur" look. chocolates. Our promise is in our location. cocoa.50. compared to the other coffeehouses in the greater Pleasantville area includes the following:   A significantly higher quality. The only coffeehouse downtown to provide regular weekend evening entertainment. gift items and gift baskets. juice and Italian sodas. Read more: http://www. better tasting coffee product.     . chocolates. Our Internet website will include sales of whole coffee beans. Dark Roast Java expects that guest checks will average about $4. Our current location can arguably be considered the best in the market—in the heart of the downtown shopping. Strategic Assumptions:      People want a better-tasting coffee drink Coffee drinkers want a more inviting coffeehouse environment Coffee drinks are considered an affordable luxury The coffeehouse industry is largely unaffected by the economy and world events Dark Roast Java offers several unique advantages over all other coffeehouses 5.As pastries. the average customer expenditure has risen. cocoa. entertainment and cultural district in Pleasantville and adjacent to the historic Egyptian Theatre. dining. snacks. pre-packaged sandwiches. art glasswork.$6 range.1 Competitive Edge Our competitive edge. tea. the products we sell. juice drinks and gift items are added to the menu. juice and smoothies.php#ixzz1 Nk8jHlRU Strategy and Implementation Summary The Dark Roast Java coffeehouse uses a strategy of total quality—in product and service. Mediterranean Riviera style furnishings and outdoor dining. including flavored coffee drinks. A wider variety of popular drinks than our competitors. Many popular coffeehouses report averages in the $4 . the people we attract and the atmosphere we create. tea.com/coffeehouse_business_plan/market_analysis_summary_fc.bplans. chai.

offering a high quality product and superb service in a superior environment. For example. it is usually to introduce a new product. We will engage in an ongoing aggressive marketing program that will help us establish profitability quickly and set the stage for continual growth. An element of our differentiation from other coffeehouse chains will be our use of advertising and marketing to gain awareness.1 Launch Marketing Most coffeehouse chains do little or no marketing and advertising. Our strategy will be to position Dark Roast Java as the "Lexus" of coffeehouses. 5. and when they do spend. where marketing is viewed as essential to gaining market share. Our unique quality products 3. This is likely why little is done. build immediate traffic and establish our brand image via several methods:         Public relations/publicity Direct mail Local print and broadcast media Design and packaging Community involvement Sampling Superior location Desirable store ambiance Public Relations A strong public relations/publicity program uses as its primary "hook" these three main points: 1. We are also building customer traffic immediately with an aggressive Launch Marketing Plan. They spend less than 1% of gross revenues on advertising.2. As yet.5. Launch Marketing Launch marketing will promote awareness. The retail coffee industry is a sales-oriented business with historically very little experience in marketing and advertising. build customer traffic and establish a strong brand image. We intend to create immediate customer awareness and not wait for word-of-mouth.2 Marketing Strategy Other coffeehouses rely almost entirely on word-of-mouth marketing to generate business. Starbucks' philosophy is that their ubiquity in the marketplace is all they need to sustain and grow their customer base. the major players have not been taken over by sophisticated companies like Pepsico. Dark Roast Java is Pleasantville's first true gourmet coffeehouse 2. Our distinctive latte "art" .

It will help set the stage for future brand identification. Good Morning America) 1. National awareness will help drive the expansion by generating opportunities created by the media buzz and familiarizing people with our brand name. Oprah. Local Media                   The Pleasantville Gazette Pleasantville Magazine The Mount Hill Journal The Pleasantville Weekly Mount Hill Magazine Pleasantville Dining Pleasantville Seasons ABC-TV (KTBO) KATF radio KEZI radio KWAS radio KSNZ radio KOBR radio KPML radio KKMN radiO KJBU radio KSEC radio KION radio Regional/National Print Media            BusinessWeek The Ontopolis Business Journal Time Newsweek US News Entrepreneur Wall Street Journal Fortune Forbes Robb Report Newspapers in top 50 US markets National Broadcast Media   Feature programming (e.g. Local market awareness is vital because more than 50% of sales will come from people living within a 5-mile radius of the store.500 radio stations nationwide Direct Mail .The goal of the PR/publicity is to achieve local market awareness and establish the brand on a wider scale to set the stage for future expansion.

  Ongoing direct mail generated from our website data Visa or MasterCard local direct mail program Website Our website is fully e-commerce functional and could easily become a significant revenue source. many supporting several local charities. A former actor owns a local vineyard and is a major hotel developer. With literally hundreds of celebrities and wealthy business people as local residents. Celebrities in Pleasantville are also actively involved in the community. The wife of the billionaire owner of Nationwide Communications owns the Pleasantville newspaper. tea Gift baskets Gift items Furnishings And in a first for any coffeehouse in the world. We will act as the sales agent for a number of participating stained glass. Many celebrities visit Pleasantville or have second homes here. the word-of-mouth recommendations from these people can drive significant business to us as well as generate favorable publicity. and art glass artisans. We will eventually sell the following items online:     Whole coffee beans. . The website also markets Dark Roast Java with:       A monthly newsletter Interesting information about the coffee industry A map to our store Store hours Special events Coffee recipes Most of these functions are already up and running. Trend-setters Pleasantville and the southern part of the state are home to thousands of individuals who can be important to the successful positioning of Dark Roast Java. we will also sell a catalog of glass artwork representative of our store decor. Our involvement in the community will enable us to garner exposure for Dark Roast Java among an important group of local residents. One mention on a TV talk program or in a 'lifestyle' magazine can (and has) launched many successful careers and businesses. Our Mount Hill location will be in a building owned by a clothing brand multi-millionaire. Politicians and entertainers have interests in several restaurants.

art glasswork. Gift basket business could eventually grow to be substantial. Some of these community involvement goals include:       Take an active role in the Chamber of Commerce Supply complementary product to local charities for fund-raising activities Sponsor local sports teams Create and sponsor a Pleasantville to La Pine cross-mountain foot race following the old Stone Canyon stage route Purchase fair trade coffee whenever possible Support Fair Trade. We will build Dark Roast Java coffeehouses in the best locations possible. Community Involvement We will make ourselves an integral part of the local and world community. differentiates us from all others. as this is the key element in a successful operation. create opportunities to forge important contacts with key people and live up to our company Mission Statement. However. Our second site on busy Shoreline Road in Mount Hill will feature our flagship store. While there are some upscale designs. including gift baskets. We also offer sales of stained glass and glass artwork by the artisans who produced our decor furnishings. It will be located just off the Oak Patch Road and Highway 66 exit. across from the Mount Hill Inn and The Junction Restaurant. Our upscale stylized "Cote d'Azur" Mediterranean Riviera design. Site selection criteria include:     High traffic location Small or mid-size affluent market Year-round tourist activity Nearby (within 5 miles) student population . since it is difficult to project at this time we have not included it in the financial computations. This will generate goodwill. they are all of the modern Italian or Starbucks look.Key individuals will be targeted with gift baskets from Dark Roast Java containing samples of our products to entice them to visit Dark Roast Java and talk about us with their friends. organic. Design style The interior design of Dark Roast Java is unlike any other coffeehouse chain. It is by far the best location in Mount Hill—one of America's most affluent cities. sustainable farming Location The location of the first Dark Roast Java in Pleasantville is a prototype of future sites. featuring stained glass decorations. Gift Items We carry a wide variety of quality gift items.

Oregon. Montana. Americans have embraced sidewalk dining. Beachey Head. Idaho. etc. Bayview. Plans are to locate Dark Roast Java coffeehouses in the Western states for efficiency of supply and management.g.      Samples will be distributed at the coffeehouse Samples will be given to passers-by on the street Discount coupons will be distributed on the street. and Capital City. New Mexico.$100. Springfield. Outside Dining The coffeehouse/cafe experience is indelibly linked to its European origins.40% of all gift card amounts go unused. Washington.000 . the Planning and Zoning Department) Portable Kiosk Within 6 to 8 months we will create a portable Dark Roast Java kiosk to sell and market our products at special events and community activities. It will also potentially be very profitable. gift cards have proven to be a popular holiday item accounting for more than 5% of total sales during December. Industry records indicate that 25% . Sidewalk dining also provides an excellent way for prospective customers to see and "check out" the coffeehouse for the first time. Sampling We will engage in several sampling activities to introduce potential customers (and current customers) to Dark Roast Java's range of drink options. . It will be an excellent way to publicize Dark Roast Java coffee. although it's hard to determine how profitable with any accuracy until the local response is measured. We believe it could generate $75. Sites in other states might include Utah. Pre-paid. the newspaper and at select government offices (e. re-loadable. via direct mail and at special events Complementary coffee will be served at charitable and civic events Free coffee service will be provided to the Chamber of Commerce. It is one of the fastest growing additions to the American dining scene.000 annual revenue. Also. Exceptions will be made for some sites if they are deemed to be potentially very profitable. frequency and discount cards We will promote our program of gift cards and customer frequency cards to drive business and stimulate cash flow. a radio station. where al fresco dining is a way of life. Pleasantville has more than 130 such events every year. Shorewood. Outside dining Other sites that meet these criteria include Newburg. The kiosk will be highly visible and fun. Orchard Valley. Colorado.

implementation and operation in Pleasantville will be the "blueprint" for future efficient expansion.Pre-paid and re-loadable cards have also proven to be very popular with the major chain coffeehouses. while building significant valuation. and (B) create efficient product ordering .5 million in annual profits. With ten coffeehouses the gross revenues. A 25-store chain would easily top $2. enthusiastic staff to make customers feel welcome and appreciated. Frequency cards rewarding the repeat customer with a free drink after a specified number of visits are popular and proven methods to forge customer loyalty. would be more than $10 million using the third year performance figures. Interep Radio. Our new Mount Hill location will incorporate the knowledge we gain with our first store as well as new creative ideas. 5. Discount cards are used to build goodwill among specific groups such as the Chamber of Commerce members and college students. While the financials in this Business Plan only address the Pleasantville location. again accounting for a significant percentage of sales.25 within five years. constant staff training to assure the best quality possible  State-of-the-art sales/inventory system to (A) reduce customer waiting time. a 10-store chain would likely generate a minimum of $1 million in profits annually. By tying in with our computerized sales and inventory system we will be able to track usage and allocate the expense to marketing. we can extrapolate from the store's performance (which will be carefully monitored and tracked) to get a general idea of the chain's projected profitability. Even factoring in the cost of additional staff and other resources. Scarborough Market Data Survey. The Future The number of Dark Roast Java locations could easily reach 20 .3 Sales Strategy Our sales strategy includes:  Staff salaries that are 10% above the industry average in order to attract the best people  Hiring for attitude so that we always have a friendly. when fully realized. These cards promote customer loyalty as well. and become our "flagship" operation. Sources: SRDS. Dark Roast Java's start-up.

For example. gift baskets and glass artwork on our website  Establish coffee service at local businesses  Sell gift cards. time period and cost of goods. Scheduling can be done online and easily revised to accommodate changes—all while projecting weekly. be visible at charitable functions  Solicit customer feedback to constantly improve and streamline our operation Key Strategy: an advanced and expandable point-of-sales system After carefully tracking the performance of the Pleasantville store through an expandable and highly detailed point-of-sale system. Create a mobile kiosk to take Dark Roast Java into the community at special events. Labor requirements are matched to projected in-store sales based upon past performance for maximum efficiency. we will use this as a "blueprint" for expansion. aggressive marketing program  Be an active member of the community.  Sell coffee. farmer's markets. art shows. quarterly or annual labor costs. Even after paying higher than average wages we expect to allocate no more than 25% to labor costs. monthly. and offer discounts to key groups  Create an ongoing sampling program  Conduct a consistent. Schedules can be sent via email to staff members. . frequency cards. Sales are linked to inventory to both streamline the efficiency of ordering and reduce "shrinkage" by instantly alerting us to unusual shortages compared with revenues. etc. daily sales are tracked and analyzed by item. pre-paid cards.

We expect growth to occur across all categories at about 10% annually as the business becomes more established and well-known. Edit this sample plan » . we are forecasting an average of 300 customers per day during the first year with an average guest check expenditure for all items of $4.000-per-day customer count within three years. These estimates are likely conservative. As expansion occurs.10. the POS system can be adapted to each individual location and allow the central office to monitor the stores remotely as well as the overall combined operation. Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. As we continually research methods of delivering a high quality but cost-efficient product. and by making small incremental improvements in the costs of items we expect to increase overall COG by a minimum of 5% during the first year of operation.3.1 Sales Forecast Conservatively.500 customers per day and an average customer expenditure of $4.10.5%) due to the premium price we will charge for some of our items. 5. Close monitoring will allow us to achieve a high level of communication between stores as well as spot problems immediately and take corrective action. We have estimated our customer expenditure to be slightly higher (2. However. Total cost of sales is approximately 25%.Cost of goods can be monitored for increased efficiency too. This figure was arrived at by surveying the customer traffic at the nearest competing coffeehouses which have a range of 150 . it is possible we could attain a 1. reaching 400+ customers per day within a year and more than 500+ within three years.

241 $1.035 Need real financials? .210 $142.274 $1.925 $10.579 Year 1 $43.280 $0 $760 $3. juice Pastries. water.964 $10. juice Pastries.Need actual charts? We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. mobile kiosk coffee service to businesses Internet sales Gift items Subtotal Direct Cost of Sales $265.004 $10.197 Year 2 $344.300 $8.364 $2.241 $260. soft drinks.473 $3.306 $0 $775 $4.007 $154.625 $7. Edit this sample plan » Sales Forecast Year 1 Sales Coffee drinks Tea. food items Coffee beans Events.500 $6. food items Coffee beans Events/mobile kiosk Coffee service to businesses Internet sales Gift items Total Sales Direct Cost of Sales Coffee drinks Tea.793 $1.021 $282.993 $13.054 $55.315 $55.609 Year 3 $448.109 $200.351 $1. soft drinks.709 $26.020.312 $144.578 $56.728 $786.440 $606.314 Year 3 $44.109 $141. water.630 $10.126 $2.828 $26.101 $167.031 $0 $3.105 $0 $3.526 $0 $3.631 $217.613 Year 2 $44.266 $26.293 $0 $768 $3.281 $9.

P-S N. P-S N. L N. P-S/V. P-S Department Marketing Marketing Admin Marketing Marketing Marketing Marketing Marketing Admin Admin Admin Admin Marketing Marketing Personnel Admin Admin Admin Admin Admin Admin Marketing Marketing Admin Admin Marketing Admin Admin Admin Personnel Admin Admin Personnel Admin . P-S N. P-S/V. L N. suppliers. L N. P-S N. What the table doesn't show is the commitment behind it. baristas Select business insurance Start Date 2/1/2003 2/1/2003 2/10/2003 2/10/2003 2/10/2003 2/15/2003 2/15/2003 2/27/2003 3/1/2003 5/1/2003 3/1/2003 3/15/2003 3/15/2003 4/1/2003 4/1/2003 4/1/2003 4/1/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/15/2003 4/30/2003 4/30/2003 5/1/2003 5/1/2003 7/1/2003 7/1/2003 End Date 4/30/2003 4/30/2003 4/30/2003 4/30/2003 4/30/2003 4/30/2003 4/30/2003 3/1/2003 5/15/2003 6/15/2003 4/30/2003 4/15/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/30/2003 5/15/2003 5/30/2003 5/15/2003 5/30/2003 5/30/2003 5/30/2003 6/15/2003 6/15/2003 6/15/2003 6/15/2003 9/15/2003 7/20/2003 Budget $500 $500 TBD TBD $0 $0 $0 $500 TBD TBD TBD $150 $250 TBD $0 $0 $250 $0 $300 $0 $0 TBD TBD $0 $0 $0 $0 $0 $0 $0 $2. and budgets for each. P-S/V. and we will hold follow-up meetings every month to discuss the variance and course corrections. P-S N. P-S/V. P-S/V. P-S N. L N. P-S N. etc. with dates and managers in charge. L N. P-S N. The milestone schedule indicates our emphasis on planning for implementation. P-S/V. order Select pastry supplier Select equipment supplier Graphics/brochure design Select confection suppliers Select juice suppliers Credit card companies Create training program Select music system Install wireless Internet Hire manager. Select paint contractor Choose paint palette Select and order flooring Gift items. P-S/V. P-S/V. L N. L N. P-S/V. P-S N. P-S N. L N. P-S N. Select and order furnishings Site plans Select construction contractor Join Spec.500 TBD TBD TBD Manager N. P-S/V.4 Milestones The accompanying table lists important program milestones. P-S N. L N. P-S/V. Our business plan includes complete provisions for plan-vs-actual analysis. Coffee Retailers Select and order lighting Create employee manual Alliance with water company Join Chamber of Commerce Select cash register system Business license. L N. L N. Edit this sample plan » 5. L V. P-S N.We recommend using Business Plan Pro as the easiest way to create automatic financials for your own business plan. Milestones Milestone Business/Marketing Plan Secure Funding Secure lease Secure name licensing Marketing plan Structure company type Develop investor program Attend Coffee Fest Health Dept. L N. P-S N. L N. A similar milestone development program will be developed for our Mount Hill location to insure its timely execution. L V. P-S/V. P-S/V. P-S V. P-S N. L N. L V.

Eventually. and Dark Roast Java creates an additional revenue stream that could become substantial over time. We will sell a number of items at our website. The website will also function as an online "brochure" for both the Dark Roast Java quality story as well as enable visitors to "see" our retail store.000 $0 $7. P-S Admin V.950 N.000 $1. we believe the potential exists for Internet sales to become a substantial percentage of our revenue. L Marketing N.php#ixzz1Nk8t2vBT Web Plan Summary We plan to expand the functionality of our website so that it becomes a substantial revenue stream for Dark Roast Java. print stationery Pre-opening parties GRAND OPENING Acheive 700+ daily customers Totals 7/15/2003 9/1/2003 9/15/2003 12/12/2003 7/31/2003 9/15/2003 9/30/2003 1/31/2004 $1. We will process the order and the artist will fulfill it.1 Website Marketing Strategy . get directions and maps. Although we've projected modest sales because of the difficulty in predicting online sales activity. 6. L Admin/Marketing N. P-S/V.Design. glass artwork and accessories featured in our coffeehouses by establishing ourselves as an agent for the artist/manufacturers. including:        Whole beans Tea Cocoa mixes Chocolates Gift baskets Gift items Art glass We will sell a variety of high design stained glass. In this way we provide exposure and additional sales activity for the artists. customers will be able to reload their Dark Roast Java Card online so they can use it in lieu of cash or credit when they make purchases. Special downloadable offers good at the retail stores will be posted from time to time on the website. see our menu and find out about special events.000 $1.bplans.com/coffeehouse_business_plan/strategy_and_implementation_summary_ fc. P-S/V. L Admin/Marketing Read more: http://www.

sebagai toko lebih terbuka.600 per tahun minus sekitar $ 1. Sebagai contoh. jumlah yang sulit untuk menentukan sekarang sehingga belum diperhitungkan dalam P & L. Untuk akses ini belum ditentukan namun akan sekitar $ 15 per jam dengan struktur beberapa fraksi divisi-level dengan interval 15-menit (mungkin $ 5 untuk setiap jam triwulan).2 Development Requirements Dark Roast Java berencana untuk menyewa seorang desainer grafis dan back-end pengembang antarmuka pengguna teknis untuk membuat sederhana kami. penulis dapat online untuk chatting dengan pengunjung ke website kami. In-store Internet computing An appealing customer feature at Dark Roast Java will be two Internet access stations with Internet 17 "monitor. sebuah press kit online akan tersedia yang akan mencakup foto-download. Hal ini akan memungkinkan orang untuk mengakses Internet. Kami akan menjadi tuan rumah online "peristiwa" bagi pelanggan kami. bios manajemen kunci dan logo reproduceable. website akan berfungsi sebagai sarana komunikasi internal melalui daerah yang dilindungi sandi. rilis PR. Pemeliharaan situs akan dilakukan oleh konsultan eksternal dikontrak. Bagi media.000 untuk biaya barang ditambah persentase penjualan). chat. cerita menarik. Sementara itu akan kembali laba. Sebagai website ini diperluas dan ditingkatkan. perkembangan masa depan bisa mencakup item seperti pelacakan. Stasiun internet memungkinkan pelanggan untuk mengecek email mereka atau situs web akses untuk bisnis. PR khusus akan mempromosikan bisnis hadiah keranjang kami dan menjual desain karya seni kaca kelas kami. Di sini. belajar atau informasi perjalanan.800 per bulan pendapatan kotor ($ 21.Semua bahan komunikasi akan menyertakan alamat website Dark Roast Java. testimonial. ruang chat dan halaman pengguna web. akses internet disediakan lebih sebagai layanan pelanggan daripada sumber pendapatan. peraturan departemen kesehatan. peraturan perusahaan. berkelas. dimuat down menu. menghasilkan $ 1. berita. website belum terfokus. sementara di toko Harga. 6. Sebuah sumber daya teknis yang mungkin perlu dikontrak untuk membangun sebuah download bisa dilacak dan kemampuan newsletter. "hidup" pengumuman internal dan pertemuan virtual akan berlangsung. Ini akan memberi kita kesempatan untuk liputan media. The Dark Roast Java website home page akan selalu-di halaman monitor. Akhirnya. newsletter. Atau kita dapat mendukung kegiatan amal 'penggalangan dana. . perkiraan kami yang terbaik adalah bahwa kedua stasiun akan dilakukan selama total empat jam sehari.

600 $9.000 $34.000 $35.600 $9.600 $9. The Specialty Coffee Association mengatakan bahwa pasar jauh dari kejenuhan dan tidak akan mencapai kematangan sampai setidaknya 2019.600 $9.000 $8.600 $9.600 $9.600 $9.600 $7.000 11 $337.000 $30.1 Important Assumptions  Pertumbuhan Rekam positif 20-tahun untuk minum kopi khusus akan berlanjut pada tingkat yang sehat.200 $15.600 $9.600 $9.400 Year 2 $80.800 $3. margin yang sangat baik.600 $9.600 $9.600 $7.000 12 $339. .000 $39.000 $25.000 $9. • investasi masa depan akan menggunakan NPV proyeksi kas untuk mencapai hasil yang maksimal dengan risiko yang terbatas.600 $9.400 Financial Plan • Pertumbuhan penjualan akan setidaknya 15% per tahun.600 $9. Personnel Plan Ned Powers-Sebastiane Victor Lubitsch Manager Manager Barista #1 Barista #2 Barista #3 Barista #4 Barista #5 Barista #6 Barista #7 Barista #8 Bookkeeper Website Supervisor Total People Total Payroll Year 1 $39.600 $9.000 $35. Hal ini menunjukkan gaji pemilik '.000 Year 3 $80.25%.7.600 $9.600 $2.000 $25.000 $0 10 $183. keuntungan sekitar 20% . gaji tahunan waktu manajer penuh. delapan paruh waktu gaji untuk espresso dan pembukuan server paruh waktu dan / atau supervisor situs. arus kas yang cukup.000 $80.200 $15. • Marketing akan tetap di bawah 5% dari penjualan.200 $7.000 $30. • Perusahaan akan menginvestasikan keuntungan yang tersisa untuk pasar keuangan atau real estat.600 $9.000 $9.000 $80. 8.1 Personnel Plan Personil rencana termasuk dalam tabel berikut.000 $0 $9.

Kualitas rantai nasional akan tetap sama atau sedikit penurunan daripada meningkatkan standar mereka ketika mereka toko.00% 0 8.00% 20. Para ketahanan industri warung kopi ke event nasional dan dunia yang negatif akan terus berlanjut. kita membutuhkan sekitar $ 35. otomatisasi peningkatan minuman espresso dan massa-menghasilkan proses pemanggangan.000 per bulan untuk mencapai titik impas.00% 3.00% 3.2 Break-even Analysis Sebuah meja analisis impas telah diselesaikan berdasarkan biaya rata-rata / harga.400 dan $ 4.00% 0 Year 3 3 3. . General Assumptions Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other Year 1 1 3.50 dengan penjualan rata-rata.00% 3.00% 20. Dengan biaya tetap sebesar $ 26. Meskipun resesi dan industri perang kedai kopi telah menunjukkan pertumbuhan yang kuat setiap tahun selama dua dekade terakhir.00% 20.00% 0 Year 2 2 3.    minum kopi akan terus dianggap sebagai kemewahan yang terjangkau  tingkat minimum 15% dari pertumbuhan penjualan selama tiga tahun ke depan sebagai Dark Roast Java menjadi terkenal.

gaji pemilik operator.000.3 Projected Profit and Loss Kami proyek laba bersih yang lebih tinggi mulai pada tahun pertama. meningkat menjadi lebih dari $ 260.000 dan laba bersih setelah pajak sekitar $ 99. Pertunbuhan kami sangat baik.422 Assumptions: Average Percent Variable Cost 23% Estimated Monthly Fixed Cost $26.karena sebagian besar biaya langsung penjualan rendah dan biaya operasional yang rendah secara umum untuk sebuah warung kopi. . gaji staf yang lebih tinggi. pemasaran dan biaya sewa untuk mendorong manfaat dari lokasi premium tapi. anjak dalam kondisi lokal.Break-even Analysis Monthly Revenue Break-even $34. sebaliknya. Pendapatan tahun pertama fiskal bruto diperkirakan akan melebihi $ 600.000 pada akhir tahun fiskal ketiga. Kami berharap pertumbuhan 15% per tahun untuk tiga tahun pertama sebelum meratakan turun di 800-900 pelanggan per hari pada tingkat lalu lintas rata-rata. mereka juga akhirnya memberikan kontribusi terhadap pendapatan yang lebih tinggi dan keuntungan.409 8. laju pertumbuhan kami didasarkan pada rata-rata industri.


004 78.613 $142.609 $28.000 $55.000 Year 2 Year 3 $1.609 $616.382 72.279 82.020.77% $183.400 $8.579 $141.000 $170.75% $339.000 .900 $786.000 $45.31% $337.500 $6.035 $844.000 $60.197 $24.Pro Forma Profit and Loss Year 1 Sales Direct Cost of Sales Other Costs of Goods Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing Depreciation Rent $606.035 $32.000 $4.000 $8.000 $4.197 $441.000 $165.314 $144.000 $176.400 $12.

sedangkan penjualan secara tunai. Pro Forma Cash Flow Year 1 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax.577 16.314 $1.613 $0 $1.Utilities Insurance Legal/accounting Payroll Taxes Mobile Kiosk Misc .472 $0 $24.000 $501.510 $0 $24.07% 8.950 $114.910 $124.500 $6.020.000 $50.400 $6.579 $0 $786.975 26.maintenance. training.020.400 $6.469 $0 $66.550 $0 $25.613 $786.494 $265.243 11.42% $14.811 $91. memberikan Dark Java Panggang struktur kas yang sangat baik.000 $27.579 $606.810 $332. VAT.054 $0 $22.60% $16.469 $336. Hutang dibayar pada akhir setiap bulan. HST/GST Received Year 2 Year 3 $606.472 $130.4 Projected Cash Flow Kami memposisikan diri di pasar sebagai risiko rendah perhatian-sampai sedang dengan arus kas yang relatif stabil. fees Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales $9.000 akan diinvestasikan ke dalam portofolio saham semi-cair untuk mengurangi biaya kesempatan dari kas.894 $99.000 $50.000 $2.910 $0 $25. Kontribusi asli kami dirancang untuk memberikan para investor kami dengan posisi kas yang kuat setiap saat.000 $316. cleaning.200 $2.000 $511.054 $118. Lima puluh persen dari kas di atas $ 20.000 $2.314 $0 .

Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Year 2 Year 3 $131.564 $195.New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax.049 $64.457 $745.857 $0 $0 $0 $0 $0 $0 $26.790 $0 .703 $0 $0 $0 $0 $0 $0 $1. tapi lebih pada kegiatan siklus ekonomi.461 Year 2 $29.925 $15. dan kemungkinan arus kas masa depan.020.5 Projected Balance Sheet Semua tabel kita akan diperbarui setiap bulan untuk mencerminkan kinerja masa lalu dan asumsi masa depan.940 $129.253 $0 $195.000 $227.649 $0 $0 $0 $0 $0 $0 $26.000 $52.000 $14. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $0 $0 $0 $0 $0 $0 $606.400 $275.757 $15.340 $0 $0 $0 $0 $0 $0 $17.761 $16.639 $131.000 $279.000 $162.000 $218.140 $0 $443.057 $443.257 $248.613 Year 2 $337. VAT.000 $48.730 $62.703 $16.314 Year 3 $339.761 8.000 $10.000 $475.685 $62.649 $695.685 Year 3 $33. Dengan asumsi masa depan tidak akan didasarkan pada kinerja masa lalu.000 $358.000 $523.139 $0 $0 $0 $0 $0 $0 $786. Kami berharap pertumbuhan yang solid dalam kekayaan bersih di luar tahun 2003.940 $459. kekuatan industri regional.000 $6.461 $62.730 Year 1 $33.591 $15.400 $772.579 Year 1 $183.400 $406.139 $16.000 $56.600 $476.400 $722.

68% 6.00% 7.48% 44.75% 56.08 13.31% 66.43% 0.23% 2.00% 10.Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $33.896 8.20% 67.461 $250.6 Business Ratios Kami mengharapkan margin laba bersih.52% 4.93% 25.81 7.11% 29.59% 100.140 $250.61% 100.00% 15.62% 0.20% 0.60% 100.140 $0 $29.45% 67.579) $265.423) $91. Usaha ini sangat berbeda dari konsep rumah kopi Dark Roast Java.00% 5.34% 35.41% 55.59% 6. termasuk kafe. Imbal hasil ekuitas akan menurun karena persyaratan modal yang lebih rendah dan penerimaan kas yang lebih tinggi. Sementara rasio kita tidak semua selaras dengan orang-orang dari industri.477 $0 $29.55% 1. Rasio kategori industri hanya saat ini tersedia.97% .577 $185.00% 6.253 $0 $33.77% 56.39 15.43% 45. SIC Kode 5812.86% 74.00% 18.685 $489.26% 100. Ratio Analysis Year 1 Sales Growth Percent of Total Assets Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling.500 ($91.17% 100. penting untuk menunjukkan bahwa di daerah kunci yang jumlah yang sangat bagus.0304.58% 14.500 ($164.97% 3.00% 6.975 $489.43% 89.23 10. karena sifat unik dari bisnis kami.39% 18.91% 39.57% 100. marjin laba kotor.00% 15.477 $218.00% 10. modal kerja bersih yang dihasilkan oleh bisnis akan terus meningkat setiap tahunnya. restoran dan usaha lainnya melayani kopi.54% 0.00% 82.24% 3.38% 1.86% 90.500 ($26.896 $523.55% 100.790 $0 $33.321 $279.89 4.45% 0.00% 72.00% 78.00% 32.71% 5.00% 61. General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth 0.321 $0 $33. membuktikan bahwa kita memiliki arus kas untuk tetap bertahan hidup independen dari suntikan modal dari luar.730 $185.20% 84. dan Return on Asset meningkat terus selama tiga tahun.00% 20.79 49.11% 43.253 $250.08% 2.32% 0.00% 14.790 $250.40% 25.83% 9.50% 7.74% 56.243 $250.14 0.87% 4.37% 81.45% 93.80% 100.58 6.56% Year 2 Year 3 Industry Profile 29.600) $99.

a n.58 2.800 $4.a n.08 0.202 $29.915 $4. to Liab. mobile kiosk coffee service to businesses Internet sales Gift items Subtotal Direct Cost of Sales 0% 0% 0% 0% 0% 0% 0% 0% $11.168 $3.590 $28.600 $50 $0 $500 $0 $300 $38.200 $10.18 1.a n.55 12. juice Pastries.867 $50 $0 $0 $0 $1.29% 8.000 $19.42% 53.840 Month 5 $2.080 Month 1 $2.477 0.750 $100 $0 $100 $0 $300 $44.a n.217 $185 $0 $125 $900 $250 $13.10 7.14 0.700 $6.900 $4.39 3.000 $17. soft drinks.620 $65 $0 $25 $0 $1.500 $18.083 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 9 Month 10 Month 11 Month 12 Need real financials? .500 $11.022 $1.000 $300 $0 $500 $2.000 $15.086 $7.000 $500 $64.425 $2.600 Month 7 $3.23 3.91% Year 1 16.290 $4.958 $23.00 $129.700 $1.a n. water.949 Month 3 $3.60% 36.776 $2.340 $12.950 $4.960 $20.350 $11.700 $13. food items Coffee beans Events.100 Month 8 $3.500 $14.350 $11.000 $100 $0 $300 $500 $500 $54.000 $12.550 $5.132 $50 $0 $0 $0 $2.500 $11.a n.Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Inventory Turnover Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab.07% 54.216 $18.45% 8.428 $220 $0 $160 $900 $250 $15.925 $5.500 $19.51 6% 13.a n.450 $2.00 0.080 Month 2 $5.a Appendix Sales Forecast Month 1 Sales Coffee drinks Tea.525 $65 $0 $25 $0 $1.321 0.650 $1.500 $35 $0 $0 $0 $800 $5.69% 10.000 $12.778 $9.114 $185 $0 $75 $450 $259 $12.a n.81% Year 2 11.380 Month 4 $2.032 $18.155 $14.30 27 2.300 $4.77 0.500 $13.000 $11.000 $400 $0 $500 $2.500 $100 $0 $100 $0 $300 $42.55 12.635 $4.000 $500 $61. water.29 63.750 Month 6 $2. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 56.00 0.95 0.a n.18 40. juice Pastries.00 0.93% n.200 $2.896 0.000 $300 $0 $500 $2.500 $17.916 $65 $0 $75 $225 $250 $11.500 $15.355 $4.00 $198.825 $2.975 $2. soft drinks.125 $2.850 $5.500 $19.000 $500 $63.17 28 1.899 $12.400 $11.217 $185 $0 $125 $900 $250 $13.701 $4.800 $3.12 1.600 $10.a n.000 $15.000 $500 $67.530 $185 $0 $125 $450 $250 $13.a n.000 $80 $0 $0 $0 $300 $41.17 32 2.000 $500 $65.542 $25 $0 $25 $0 $1.727 $28.000 $300 $0 $300 $1.07 1.980 $645 $1.49% Year 3 26.650 $4.500 $300 $0 $500 $1.81 0.909 $25 $0 $0 $0 $282 $38.833 $27.00 $441.10 9.500 $15 $0 $0 $100 $1.336 $25.27 0.500 $15.786 $24.36 15% 4.a n. food items Coffee beans Events/mobile kiosk Coffee service to businesses Internet sales Gift items Total Sales Direct Cost of Sales Coffee drinks Tea.a n.a n.925 $5.277 $18.700 $1.36 10% 7.

000 $500 $3.00% 3.900 $800 $200 $500 $2.72% Month 9 $64.200 General Assumptions Month 1 Plan Month Current Interest Rate Long-term Interest Rate Tax Rate Other 3.800 $1.579 $0 $616 $2.00% 3.800 $800 $200 $500 $2.752 $7.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 Month 11 $5.077 $8.000 $0 $800 $800 $800 $800 $800 $800 $0 $0 $1.200 $1.320 $0 $2.964 69.220 ($1.000 $16.980 $19.980 $17.000 $5.00% 20.000 $500 $3.00% 3.51% Month 5 $42.524 $14.800 $800 $200 $500 $2.000 $13.00% 0 11 Month 12 12 3.350 $5.804 12.618 $18.00% 3.000 $0 $800 $800 $800 $800 $800 $800 $400 $0 $500 $0 10 $5.960 $2.09% $19. cleaning.210 75.093 $0 $3.005 $6.200 $19.000 $3.19% Month 7 $54.Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Ned Powers-Sebastiane Victor Lubitsch Manager Manager Barista #1 Barista #2 Barista #3 Barista #4 Barista #5 Barista #6 Barista #7 Barista #8 Bookkeeper Website Supervisor Total People Total Payroll 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% $0 $0 $1.00% 3.000 $4.032 $2.800 $800 $200 $500 $1.837 $20.000 $500 $3.000 $0 $800 $800 $800 $800 $800 $800 $0 $0 $1.00% 0 Month 7 7 3.91% Month 4 $41.00% 0 Month 5 5 3.75% $18.000 $30.000 $17.00% 20.00% 0 Month 2 2 3.94% Month 10 $65.100 $12.000 $0 $800 $800 $800 $800 $800 $800 $0 $0 $1.87% $8.880 $0 $2.000 $5.870 23.000 $500 $3.000 $0 $800 $800 $800 $800 $800 $800 $0 $0 $500 $0 9 $5.00% 3.00% 0 10 3.300 $1.300 $18.000 $31.402 13.348 68.000 $500 $3.92% Month 11 $63.000 $30.800 $13.800 $800 $200 $500 $2.000 $13.840 $10.49% $19.000 $5.719 $14.000 $500 $3.750 $11.37% $23.000 $500 $3.00% 20.949 $11.880 $0 $2.666 $14.18% $19.00% 20.000 $0 9 $8.000 $30.880 $0 $2.000 $18.000 $30.202 $2.000 $15.032 $28.00% 3.884 $0 $2.000 $14.200 $1.00% 20.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 Month 10 $5.700 $19.000 $12.00% 0 Month 3 3 3.200 $1.51% Month 2 $38.000 $0 9 $8.00% 20.000 $500 $3.000 $0 9 $6.928 $0 $1.000 $13.428 $9.000 $500 $3.786 $30.120 65.000 $3.542 18.800 $800 $200 $500 $2.84% Pro Forma Cash Flow Month 1 Cash Received Cash from Operations Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 .800 $1.573 75.58% Month 8 $61.200 $19.800 $1.664 22.672 65.000 $5.78% $19.155 $2.000 $3.00% 0 Pro Forma Profit and Loss Month 1 Sales Direct Cost of Sales Other Costs of Goods Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Sales and Marketing Depreciation Rent Utilities Insurance Legal/accounting Payroll Taxes Mobile Kiosk Misc .960 $15.216 $30.727 $49.880 $0 $2.00% 3.080 $11.463 5.083 $2.886 $7.727 $2.200 $19.118 $0 $3.910 19.590 $2.083 $50.800 $800 $200 $500 $1.830 $0 $3.00% 0 Month 9 Month 10 Month 11 9 3.17% Month 12 $67.887 $15.216 $2.00% 20.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 $5.384 $10.980 $18.000 $500 $3.880 $18.094 22.500 $500 $3.545 $3.000 $5.000 $500 $3.23% $16.624 71.000 $3.880 $0 $2.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 Month 12 $5.00% 20.600 $11.maintenance.920 $6.800 $4.000 $13.00% 0 Month 8 8 3.000 $5.330 $18.817 74.21% $19.967 $15.200 $19.200 $1.020 $0 $2.380 $14.252 $0 $1.000 $0 $800 $800 $800 $800 $800 $800 $0 $0 $1.000 $27.880 $10.925 65.833 $46.505 $0 $1.880 $0 $2.000 $3.159 $0 $132 $527 1.00% 20.155 $24.900 $15.920 $6.800 $0 $0 $3.000 $15.598 76.62% $8.00% 0 Month 6 6 3.200 $1.336 $2.079 $3.000 $13.800 $0 $0 $3.305 $659 $1.800 $400 $200 $500 $1.800 $1.336 $41.48% Month 6 $44.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 $5.307 15.000 $0 $800 $800 $800 $800 $800 $800 $400 $500 $500 $0 10 $16.00% 0 Month 4 4 3.000 $30.800 $800 $200 $500 $2.874 22.000 $18.000 $5.805 $0 $2.00% 3.63% $19. training.920 $9.000 $3.000 $15.900 $800 $200 $500 $2.264 75.977 $11.277 $2.300 $13.000 $7.100) ($600) $0 ($220) ($880) -3.45% Month 3 $38.00% 3.000 $18.000 $0 9 $8.277 $25.202 $48.800 $0 $0 $3.590 $49.800 $800 $200 $500 $1.00% 3.900 $800 $200 $500 $2.81% $8.00% 20.700 $1.267 75.387 $0 $2.000 $3.00% 20.00% 20.080 $5.201 $4.786 $2.380 $11.00% 0 1 3.593 $19.200 $19.000 $3.200 $1.337 $0 $3.445 $0 $2.833 $2.320 $0 $2.000 $30.800 $13.00% 3. fees Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales 15% 15% $6.320 $0 $2.

200 $31.515 $0 $0 $0 $0 $0 $0 $0 $54.594 $48.200 $50.200 $52.758 $0 $0 $0 $0 $0 $0 $2.080 $38.246 $0 $0 $0 $0 $0 $0 $0 $41.949 $41.472 $64.259 $90.666 $13.656 $12.378 $33.200 $47.828 $50.490 $0 $0 $0 $0 $0 $0 $0 $33.200 $26.080 Month 1 $6.750 $44.080 $38.800 $357 $7.840 $42.800 $63.644 $102.661 $0 $0 $0 $0 $0 $0 $2.200 $42.028 $19.035 $57.256 $50.016 $0 $0 $0 $0 $0 $0 $2.786 $0 $0 $0 $0 $0 $0 $0 $26.456 $19.600 $54.200 $48.200 $52.100 Month 8 $19.750 $54.200 $30.949 Month 3 $8.994 $16.157 $15.200 $52.800 $24.815 $41.572 $114.949 $38.900 $0 $0 $0 $0 $0 $0 $0 $23.717 $0 $0 $0 $0 $0 $0 $0 $38.157 $0 $0 $0 $0 $0 $0 $0 $38.215 $40.266 $45.100 $61.800 $64.900 $67.100 $64.906 $131.300 $65.341 $19.446 $26.380 Month 4 $8. HST/GST Received New Current Borrowing New Other Liabilities (interestfree) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax.141 $50.363 $35.800 $65.178 $8. VAT.541 $12.600 Month 7 $19.715 $1.200 $29.917 $19.00% $23.466 $0 $0 $0 $0 $0 $0 $0 $64.080 $38. HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance 0.228 $11.600 $61.Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax.139 .080 Month 2 $8.923 $17.704 $48.728 $45.700 $22.080 $23.200 $26.715 $124 $56.717 $18.800 $67.817 $0 $0 $0 $0 $0 $0 $2.423 $0 $0 $0 $0 $0 $0 $0 $19.128 $6.233 $0 $0 $0 $0 $0 $0 $2.692 $0 $0 $0 $0 $0 $0 $2.800 $0 $0 $0 $0 $0 $0 $0 $65.900 Month 9 Month 10 Month 11 Month 12 $19.246 $12.794 $0 $0 $0 $0 $0 $0 $0 $7.434 $77.202 $56.380 $41.300 $24. VAT.800 $10.200 $43.750 Month 6 $18.300 $63.840 Month 5 $16.852 $0 $0 $0 $0 $0 $0 $2.324 $0 $0 $0 $0 $0 $0 $2.800 $17.200 $31.515 $0 $0 $0 $0 $0 $0 $0 $44.840 $44.178 $0 $0 $0 $0 $0 $0 $0 $42.380 $42.300 $0 $0 $0 $0 $0 $0 $0 $63.928 $0 $0 $0 $0 $0 $0 $0 $61.800 $0 $0 $0 $0 $0 $0 $0 $67.

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