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countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. The other brands of Coca cola company in India are Thumbs up, Sprite, Fanta, Limca, Minuit maid Pulpy Orange, Maaza, Kinley (Mineral water) and Georgia gold( Coffee and Tea)
in 1914.H. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. a drugstore in Columbus. and in 1910 Candler had the earliest records of the company burned. Meanwhile. in the summer of 1888. Pemberton responded by developing Coca-Cola. Mayfield. Murphey. C. the drink had reached the status of a national icon in the USA. In 1892 Candler incorporated a second company. 1886. when Atlanta and Fulton County passed prohibition legislation. three versions of Coca-Cola — sold by three separate businesses — were on the market. Candler purchased exclusive rights to the formula from John Pemberton. In 1886. The same year. Dozier came forward to claim her signature on the bill of sale had been forged. headache. neurasthenia. further obscuring its legal origins. Pemberton claimed Coca-Cola cured many diseases.O. but the other two manufacturers could continue to use the formula. It was initially sold as a patent medicine for five cents a glass at soda fountains. essentially a non-alcoholic version of French Wine Coca. Georgia. in order to force his two competitors out of the business. After both failed to catch on. and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.C. a European coca wine. and impotence. So. Georgia by John Pemberton. Bloodworth. A. Candler set out to establish a legal claim to Coca-Cola in late 1888. while suffering from an ongoing addiction to morphine. Pemberton sold the rights a second time to four more businessmen: J.O. In . on May 8. Mullahy and E. However. The Coca-Cola Company (the current corporation). Candler sold his beverage under the names Yum Yum and Koke. Margaret Dozier and Woolfolk Walker. He may have been inspired by the formidable success of Vin Mariani. Pemberton's alcoholic son Charley Pemberton began selling his own version of the product. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The first sales were at Jacob's Pharmacy in Atlanta. By 1888. which were popular in the United States at the time due to the belief that carbonated water was good for the health. originally as a coca wine called Pemberton's French Wine Coca. By the time of its 50th anniversary. including morphine addiction. John Pemberton declared that the name "Coca-Cola" belonged to Charley.HISTORY OF COCA-COLA The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company. dyspepsia.
but two entrepreneurs from Chattanooga. Benjamin F. was and is sold separately at pharmacies in small quantities. 1894. Whitehead. Coke concentrate. after the company made minor changes in the sourcing of some ingredient. it was certified kosher by Rabbi Tobias Geffen. Mississippi. Georgia. Candler never collected his dollar. Tennessee. However. Legal matters were not helped by the decision of the bottlers to subcontract to other companies. . effectively becoming parent bottlers. The first bottling of Coca-Cola occurred in Vicksburg. In 2007. Nationalism was also thought to be a reason for aborting the deal. Its proprietor was Joseph A. smoothies and bars for $181 million.1935. The first outdoor wall advertisement was painted in the same year as well in Cartersville. proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. but in 1899 Chattanooga became the site of the first CocaCola bottling company. Coca-Cola was sold in bottles for the first time on March 12. as an over-the-counter remedy for nausea or mildly upset stomach. at the Biedenharn Candy Company in 1891. The loosely termed contract proved to be problematic for the company for decades to come.2 billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly. Rumours speculated that an American rejection of a bid for UNOCAL by a partly stateowned oil company played a part in the rejection. Asa Candler was tentative about bottling the drink. In 2001. the company has a long history of acquisitions. Coca-Cola acquired the Indian cola brand Thums Up in 1993. very different from the much later hobble-skirt design that is now so familiar. Coca-Cola acquired Minute Maid in 1960. it acquired the Odwalla brand of fruit juices. It acquired Barq's in 1995. or Coke syrup. Biedenharn. Cans of Coke first appeared in 1955. The original bottles were Biedenharn bottles. Thomas and Joseph B. it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million. Acquisitions The company's recent attempt to buy a Chinese juice maker was foiled when China rejected its $4.
On February 11. 0 grams fat. 50 mg of sodium. Caramel (E150d) Natural flavourings A can of Coke (355 ml) has 39 grams of carbohydrates (all from sugar. have known the formulation process. in addition to the prescribed duo. A popular myth states that only two executives have access to the formula. and 140 calories. 0 grams potassium. the Trust Company. The formula found basically matched the formula found in Pemberton's diary. each knows the entire formula and others. This American Life. 2011 Ira Glass revealed on his PRI radio show. The truth is that while Coca-Cola does have a rule restricting access to only two executives.PRODUCTION OF COCA-COLA INGREDIENTS Carbonated water Sugar (sucrose or high-fructose corn syrup depending on country of origin) Caffeine Phosphoric acid v. with each executive having only half the formula. approximately 10 teaspoons). . The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor. FORMULA OF NATURAL FLAVOURINGS The exact formula of Coca-Cola's natural flavorings (but not its other ingredients which are listed on the side of the bottle or can) is a trade secret. that the secret formula to Coca-Cola had been uncovered in a 1979 newspaper. was the underwriter for the CocaCola Company's initial public offering in 1919.
The typeface used. in 1885. Macedonia. like Coca-Cola Enterprises. Independent bottlers are allowed to sweeten the drink according to local tastes. but fully independent bottlers produce almost half of the volume sold in the world. The Coca-Cola Company owns minority shares in some of its largest franchises. Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA. known as Spencerian script. and then carbonate it before putting it in cans and bottles. Coca-Cola Amatil. which the bottlers then sell and distribute to retail stores. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and street car signs. The bottling plant in Skopje. restaurants and food service distributors. Robinson also played a significant role in early Coca-Cola advertising. Robinson came up with the name and chose the logo's distinctive cursive script. Frank Mason Robinson. who hold Coca-Cola franchises for one or more geographical areas. vending machines. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners. . received the 2009 award for "Best Bottling Company" LOGO DESIGN The famous Coca-Cola logo was created by John Pemberton's bookkeeper.FRANCHISED PRODUCTION MODEL The actual production and distribution of Coca-Cola follows a franchising model. which it sells to bottlers throughout the world. The Coca-Cola Company only produces a syrup concentrate. was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.
COMPETITORS OF COCA COLA PEPSICO IS THE ONLY COMPANY THAT HAS DIRECT COMPETITORS OF EVERY PRODUCT OF THE COCA-COLA COMPANY. .
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