Heyo

Visually communicate the existing identity of KCAI across
the built environment to unify and identify the campus to
reflect energy, activity and artistic spirit
The purpose of this design is to visually communicate the existing identity of KCAI across the
built environment to unify and identify the campus.
Black
Rust Metal
Silver Metal
Lime Green
Futura Medium Condensed
Baty House 1234567890
All building names, numbers, and titles are set in Futura Medium
Condensed
Garamond Premier Pro
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All building addresses and room numbers are set in Gara-
mond Premier Pro.
The use of the core graphic and lime green as well as the primary color will act as key elements
that will extend the existing brand.
This will be used to reflect energy, activity and artistic spirit directed towards visitors, new
students, and existing students, faculty and staff.
All materials will be pulled from the surrounding environment at KCAI and extending to both
interior and exterior identification.
INTERIOR SIGNAGE
EXTERIOR SIGNAGE EXTERIOR SIGNAGE
We’ll start with the exterior
Building Indentier Directional
Site Identier Campus Directory
Here, we have identified each of the buildings through the lime-green numbering system 1-18.
The purple dots for 4 site identifiers, pink dots for 18 directionals and orange dots for the 3
campus directories.
SITE IDENTIFIER
The site identifier is a large, silver metal structure of the core graphic.
This will be placed right through the main entrance to campus as a visitor parks in the designated
“visitor parking” and enters vanderslice.
Mineral Hall
14´

18˝

18´ 3´
Vanderslice Hall
BUILDING IDENTIFIER
The building identifiers will include the same large, silver metal structure of the core graphic.
The information itself will be seen on rusted metal and black plastic.
The sign will include a 6 inch inside panel that will have a lime-green light inside. This will give
the sign a luminous, green glow during dark hours.
Here, we have designed each building identifier for each of the 18 buildings on the KCAI campus
according to their location on the core graphic.
The sign itself will reach 14 feet and the number of the building will be at the top of the
hierarchical scale.
The building name will be seen second and address third in the lime-green color.
CAMPUS DIRECTORY
The campus directory will be placed next to the site identifier as the visitor walks up to
vanderslice
This will be one of 3 throughout the
campus.
DIRECTIONALS
Irving Building
Dodge Building
Baty House
Mineral Hall
4320 Oak Street
324 East 43rd Street
The directionals will be a 6 feet tall cantilever and keep the same visual consistency as the building
identifiers using the core graphic shape as the support that is planted in the ground.
This will include the same lime-green light on the inside of the sign so the sign is able to be read
during the nighttime.
accesible
Accessible Entrance
ACCESSIBLE ENTRANCE
The exterior accessible entrance identifier will be made from the rusted metal with a subtle core
graphic shape on the surface of the sign.
The street and speed limit traffic signs will use this same material and core graphic support that
reflects the KCAI identity.
INTERIOR SIGNAGE
EXTERIOR SIGNAGE
INTERIOR SIGNAGE
Interior
102
102

6˝ 1


102
102
ROOM IDENTIFICATION
The interior signage will include silver metal, mounted plaques a lime-green back to set it off
from the wall.
These signs will also incorporate the KCAI identity into the silver by buffing each in a different
direction to subtly reveal the core graphic shape.
101
102
103
1st Floor
2nd Floor
3rd Floor
104
105
106
Baty House
101
102
103
1st Floor
2nd Floor
3rd Floor
104
105
106
Faculty Oces
Baty House
BUILDING DIRECTORY & WALL-MOUNTED DIRECTIONAL
The building directory will be mounted in the same silver metal material and lime-green backing.
The text will include white futura stating the name of the building and black garamond to
identify the floors, rooms and other building information.
mens
MEN
REST ROOM IDENTIFICATION
Restroom signs will, again, use the same material and include the “accessible” information
Here is a context image of the sign, to scale, mounted on the bathroom door.
With each element, our goal is for the design to visually communicate the existing identity of
KCAI across the built environment to unify and identify the campus to reflect energy, activity and
the artistic spirit.