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No. 1 Particular Preface Declaration 2 3 Acknowledgement Executive summary Industry Detail 4 5 5 6 7 8 9 10 Findings Research & Methodology Conclusion Suggestion Bibliography Annexure Company detail 7 16 17 30 33 34 35 5 6 Page No. 4


5 percent increase over the number 543. The Indian telecommunications industry boasts as being one among the most rapidly growing chunks on the globe. For the first time.20 million reported in November 2009. television and Internet.History of telecom industry in India The History of Telecom industry in India found its beginning when a 50. we can primarily identify two segments namely Fixed Service Provider (FSPs) and Cellular Services. Experts around the world estimate that India holds the promise of emerging as the second largest telecom market of the world. the country had about 82.05 million by the year 1984. while the number of subscribers is on rapid and dramatic increase. An Overview of the Telecommunication Industry in India Talking of telecommunications sector in India today. marking a 3.The Telecom sector in India was a government monopoly until the year 1994 when liberalization was gradually unrolled. India has a flourishing market in GSM mobile service.000 telephone connections. 2 . radio. cellular services were launched in India in Kolkata in the year 1995.89. which slowly rose up to 3.21 million in December 2009. Figures published by the Telecom Regulatory Authority of India (TRAI). This figure indicates that the average teledensity (number of telephones per 100 persons) has gone up to 47.. While India became independent in the year 1947. Some of the essential and basic telecom services forming part of Indian telecom industry include telephone. Especially.line manual telephone exchange was commissioned in Kolkata in the year 1882 in less the five years after Alexander Graham Bell invented the Telephone. Telecom industry in the country lays a special emphasis on some of the advanced and the latest technical innovations. reveal that the number of telecom connection subscribers in India reached 562.

the fourth largest mobile service provider in the country. this comes as a quantum leap noting the figures recorded a few years back.On account of a dramatic increase in the earnings from mobile and landline connections. Today. the four metros of India. However. Business Monitor International has stated that at present. At present. Also. 3G (third generation) mobile services are found being introduced in all the major cities across the nation. making up a teledensity of about 51 per cent by the year 2012. On the other hand. the telecom industry in India made revenue of US$ 8. UK’s Vodafone Group has purchased a 52 % stake in Hutchison Essar. Bharti Airtel has the credit of being the first Indian operator to cross a subscriber base of 50 million. 3 . At the end of the first quarter in 2010. initially in the cities of Chennai. India is the largest market in the world adding up a dramatic number of about 20 million mobile subscriber lines every month in an average. Though this might occur as a relatively low volume compared with a number of other nations. the number of landlines is found gradually decreasing. It is predicted that mobile number portability (MNP) will be available throughout India by the second quarter of 2010. Mumbai and Delhi (NCR) enjoy the status among a few other metro areas around the globe boasting of more than 25 m mobile subscribers in each of these regions.56 billion during the quarter ending on December 31. Estimates have revealed that by June2012. The country has auctioned three 3G spectrum slots to private bidders. almost half India’s population will be in possession of a mobile phone. The FDI cap in the telecom sector in India is 74 %. India is adding up about 8-10 million mobile subscribers every succeeding month. In a recent move. the number of subscribers for broadband connections is increasing at a slow pace. we find that the overall telecom subscriber penetration has gone up by more than 52 %. Delhi. 2009 thereby witnessing a recovery from the economic downturn. This will result in about 612 million mobile subscribers. Kolkata and Mumbai.

Major Players of Indian Telecom Industry • • • Docomo Uninor Vodafone Airtel Reliance Idea Aircel Bsnl Virgin Videocon MTNL Stel Loop Mobile • • • • • • • • • • Market share of Telecom Service provider 4 .

Over the years. the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share.About Tata DOCOMO Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platformarising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. under the brand Tata DOCOMO and has also been allotted spectrum in 18 telecom Circles. Tata Teleservices has received a pan-India license to operate GSM telecom services. TTSL and has already rolled out its services in various circles. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. as it stands to redefine the very face of telecoms in India. technologists at DOCOMO have defined 5 . The launch of the Tata DOCOMO brand marks a significant milestone in the Indian telecom landscape. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market.

Today. while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications. particularly integrating services at the platform stage. has already established its presence and is the fastest-growing pan-India operator. About Uninor The company Unitech Wireless was until 2009 a subsidiary of Unitech Group. The committee is responsible for the identification of key areas where the two companies will work together. will work closely with the Tata Teleservices Limited management and provide know-how on helping the company develop its GSM business. Wireless Desktop Phones. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the Tata DOCOMO brand. including Unitech Wireless' national-wide mobile licence.industry benchmarks like 3G technology. along with Tata Teleservices (Maharashtra) Ltd. In early 2009. Tata DOCOMO has also set up a 'Business and Technology Cooperation Committee. Despite being a late entrant. Public Booth Telephony and Wire-line Services. comprising of senior personnel from both companies. Incorporated in 1996. serves over 37 million customers in more than 320. By 6 . Tata Teleservices Limited. Tata Indicom. DOCOMO. Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. not just inside laboratories! DOCOMO is also a global leader in the VAS (Value-Added Services) space. as also products and services like the i-mode TM. Unitech Group and Telenor agreed on a majority take-over by Telenor of Unitech's wireless business. both in terms of services and handset designs. Today. TTSL's CDMA brand. mobile payment and a plethora of lifestyle-enhancing applications.000 towns and villages across the country offering a wide range of telephony services including Mobile Services. DOCOMO has already started conducting LTE trials in physical geographies. holding a wireless services licence for all 22 Indian telecom circles since 2008. the world's leading mobile operator.

Hub head offices are located in the following cities: • • • • • • Kochi. 49% and 60% stake in Unitech Wireless.Bihar & Jharkhand Circle Mumbai . focusing on the GSM technology. On October 19 the Indian Cabinet Committee of Economic Affairs (CCEA) announced that it has approved Telenor's acquisition of up to 74% in Unitech Wireless. Headquarters Uninor has organised with headquarters just outside Delhi (Gurgaon).Karnataka Circle Hyderabad . Maharashtra & Gujarat Circle Lucknow Guwahati Chandigarh • • • • • 4p’s Uninor Product: Prepaid GSM and CDMA mobile services in 8 circles out of 22 circles in India.Delhi. and the shareholder's agreement Uninor is owned 67. respectively. Telenor acquired a 33%. Uninor has started mobile services in India at the end of 2009. West Bengal & Orissa Circle Delhi / Noida (NCR) .25% by Norwegian telecom giant Telenor. the mobile operation changed its name to Uninor. In September.75% by UNITECH. and 32.Andhra Pradesh Circle Kolkata . May and November.Kerala Circle Chennai .March. Western Uttar Pradesh. 7 .Kolkata. Uttarakhand & Rajasthan Circle Patna . Tamil Nadu Bangalore . and 11 regional hubs covering one or more of the total of 22 telecom circles.Chennai.Mumbai.

2 billion customers by 2018 against 500 billions now. Gurgaon.having good quality of good network which provide clarity in voice Price: It having attractive tariff plan: Tata Docomo having 1paisa/sec it is applicable for both prepaid and postpaid Place: It having a good range of channels of distribution: As tata already exists in this field of telecommunications as Tata Indicom. Lucknow. Varanasi Targeting The company is targeting 8% market share in India by 2018. Noida. Break-even in 3 years. Greater Noida. Delhi. cities like Mumbai. Bangalore.Provides both postpaid and prepaid services Quality network:. Chennai. Due to that reason it was reaching public very fast 8 . Docomo Product: Tata Docomo having good range of services:.Price: Smart Tariff Plan Talk Longer @29p/min CallMore@29p/m Promotion: Slogan –‘ab mera number hey’ Place: 8 circle out of 22 india telecom circles. Ghaziabad. Kolkata. Agra. Hyderabad. It has wide range of channels of distribution to sell Tata Docomo services Promotion: Advertisement TATA DOCOMO following different style of advertising pattern in TVs and newspapers. Targeting youth as well as all the ambitious people. The country will have over 1.

3 Which Company’s mobile service you are using? 9 .2 How long have you been using Mobile? Q.Findings Q.

4 Use of the Mobile Service? Q.5 If you identifying the advertisement about your preferred telecom service provider.Q. what comes in your mind? 10 .

6 How you know about your telecom service provider? DOCOMO V/S UNINOR 11 .Q.

Professional. SAMPLING PLAN 1 Define Population  Elements : Customers  SamplingUnits: Businessmen. North. The present study is more concentration on both primary and secondary data. South. House wives. East 2 Sampling Frame  Map of Ahmedabad city. Primary data: Primary data is collected through face-to face interaction with customers of the telecom companies.Research & Development ACTUAL COLLECTION OF DATA Data sources: The sources of data include either secondary data or primary data and even some times the combination of both. Students. by meeting them in personal. Secondary data: The secondary data used for their study are inclusive of the data collected from the internet. 3 Sampling Method  Random Sampling 12 .  Extent : West. catalogues and brochure.

METHODOLOGY The study will conduct on the bases of survey through questionnaires given to respondents. Sampling Design Population: Ahmadabad Sample Size: Population of 80 13 .