Business

plan toolkit
Your business name
Friday, 13 March 2009

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.............................................13 2 ................................................................................6 Sales .......7 The competitive landscape....................................................................................5 Intellectual property.................................................................................................................................................. plant and equipment.................................................................................................................................................4 Premises............................................................5 Insurances.......................................................................................................................................................................................................................................................................4 Structure...6 Goals and milestones....6 Customer management and retention......................................................7 Pricing..................................................................................................................8 The industry...................................................................... licences and memberships............4 Information systems and telecommunications................................................................................8 Financial forecasts.....................................................................6 Marketing...........4 History......................................................................................................................................................................................................................................................................................................................................13 Break-even analysis........ milestones.........................................................................4 Products and services.........10 Set-up costs..........................................................3 The business in detail.........Contents The business at a glance.........12 Balance sheet forecast.......4 SWOT analysis..................................................10 Profit and loss forecast.............. strategies......................................................11 Cash flow forecast................................................................................................8 Target market.......................................................5 Goals........................8 The competition.........................

Owners Your text. Our unique selling proposition Your text. Our products and services • Product 1 • Product 2 • Product 3 Our target market Your text. Our vision Your text.The business at a glance Show help | Hide help Your introduction here … Business name Your text. Our goals • Year 1: • Year 2: • Year 3: • Amount: • Purpose: Capital requirements 3 . What we do Your text.

• Weakness. Operating history • Event 1 • Event 2 • Event 3 Products and services Product 1 • Description. • Weakness. Opportunities Threats • Opportunity. • Threat. Product 2 • Description. • Person 3. Premises. plant and equipment Premises Description. Product 3 • Description. Plant and equipment • Item 1. SWOT analysis Strengths Weaknesses • Strength. 4 . • Opportunity. Key people • Person 2. Structure Your introduction … Business structure Your text.The business in detail Show help | Hide help History Your summary of the business’s background … Date established Your text. • Person 1. • Strength. • Threat.

• System 3. • System 1. • Item 1. Information systems and telecommunications Information systems Telecommunications • System 1. Public risk insurance Your text. Intellectual property. • Item 2. Professional indemnity or product liability Your text. Workers’ compensation Your text. • Item 3. • System 2. Insurances 5 . • Item 2.• Item 2. • System 2. • Item 3. Fire and property Your text. Key person insurance Your text. Business assets Your text. • Item 3. • System 3. licences and memberships Registered business names Your text. Trademarks and patents • Item 1. Domain names Your text. Licences Memberships Your text.

milestones. • Your goals here. Second date. 2. First date. • Email. • Press releases. 1. Second date. Website • Describe your website and its features. • Newspaper advertising. • Catalogues. Goal 2. 2. • Paid searches (Google ads). Marketing • Your goals here. First date.Goals. Second date. Direct mail • Physical mail. • Yellow Pages. • Referral program. • Sponsorships. • Referral cards. strategies Show help | Hide help Goals and milestones Goal Milestones Goal 1. Goal 3. • Brochures. • Shop-a-dockets. 1. • Fridge magnets. • Networking events. • Flyers for letterboxing. Goals Advertising Marketing material Events and publicity Sales Goals 6 . 2. • Business cards. 1. First date. • Online advertising. • Trade shows and expos. • Tracking techniques here.

• Networking events. • Samples and photos. • Brochures. • Reminder system. • Testimonials. • VIP club. • Special events such as preview nights. • Newsletters. Prices • Product 1: price. • Product 2: price. 7 . Pricing Strategy Your text here.Sales team Sales material Sales techniques • Tracking techniques here. • Team-members. • Appointment cards. • Training. • Customer database. • Getting customer data. • Product launches. • Closed door sales. • Service contracts. • Sales scripts. • Special offers. • Trade-ins. • Product 3: price. • Frequent buyers’ program. • Questionnaires and surveys. Customer management and retention Goals Management techniques Retention techniques • Your goals here. • Point-of-sales material. • Tracking techniques here.

Strengths Your text. Competitor 2 Established Your text. Attitude and key drivers Your text. Market share Your text. Income Your text. Strengths Your text. Weaknesses Your text. Value proposition Your text. Size of market Your text. Location Your text.The competitive landscape Show help | Hide help The industry Your summary here … Target market Your summary here … Age Your text. The competition Your competitive overview here … Competitor 1 Established Your text. Gender Your text. Occupation Your text. 8 . Market share Your text. Growth potential Your text. Value proposition Your text.

Competitor 5 Established Your text. Value proposition Your text.Weaknesses Your text. Market share Your text. Weaknesses Your text. Strengths Your text. Value proposition Your text. Competitor 3 Established Your text. Competitor 4 Established Your text. Strengths Your text. Market share Your text. Weaknesses Your text. Value proposition Your text. Weaknesses Your text. Strengths Your text. 9 . Market share Your text.

000 $500 $5.815 0 10 .250 $300 $2.000 $0 $500 $750 Plant and equipment Equipment Vehicles Telecommunications Computers and software $0 $10.000 Start-up capital Equity investment Borrowings Total $50.000 $350 $35 $1.000 $10.000 Starting operations Advertising and promotion Raw materials and supplies Working capital $2.000 The result Total set-up costs Surplus funds Borrowings required $47.000 Setting up the premises Lease deposit and advance rent Fitout Utility bonds and connection Stationary and office supplies $2.Financial forecasts Show help | Hide help Set-up costs Setting up the business Accountant's fees Solicitor's fees Business registration Domain name registration Insurance premiums Licences Workers' compensation $1.000 $0 $50.000 $10.500 $1.185 $2.

210 $7.000 $1.000 $20.000 $1.040 $12.000 $60.000 $20.000 $30.000 $15.000 $10.000 $5.000 $5.000 $30.790 $22.790 $12.000 $20.000 $5.790 $12.000 $1.000 $20.000 Gross profit $10.000 $75.000 $1.000 $100.790 $12.000 $30.000 $5.000 $30.540 $2.000 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $8.000 $240.000 $5.000 $1.000 $40.000 Cost of goods sold $15.000 $25.000 $5.000 $20.210 $7.000 $5.790 $26.000 $30.540 $12.210 $7.000 $5.000 $50.000 $10.980 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 6% 26% 26% 25% 26% 30% 26% 26% 26% 25% 11% 11% 24% Result Net profit Gross profit margin Net profit margin 11 .000 $5.000 $25.000 $1.210 $7.000 $1.000 $50.210 $7.000 $45.000 $360.000 $5.790 $12.460 $7.000 Advertising $1. telephone and fax $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 Stationery Rent Repairs and maintenance Security Sundries Superannuation Transport/courier costs Wages Workers compensation Total $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $5.000 $30.Profit and loss forecast Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals Sales Sales (invoiced) $25.000 Expenses Accounting fees $1.000 $15.000 $30.540 $12.000 $50.000 $1.000 $5.790 $144.000 $1.000 $1.210 $95.210 $13.790 $2.500 Motor vehicle expenses Postage.000 $600.000 $1.000 Bank charges $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 Bank interest $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 Depreciation Electricity and gas $250 $250 $250 $250 Equipment hire/lease Insurance Legal fees $1.000 $5.000 $50.460 $7.000 $50.000 $50.210 $7.960 $7.000 $50.000 $20.000 $20.000 $30.460 $7.020 $1.

000 $30.000 $0 $50.000 $4.000 $25.000 $37.000 $1.000 $7.000 Jul $150.000 $30.000 $5.000 $13.000 $25.000 $37.000 $99.000 $86.000 $0 $50.000 $1.000 $1.000 $4.Cash flow forecast Cash flow forecast Starting cash position Jan Feb Mar Apr May $80.000 $0 $100.000 $5.000 $0 $50.000 $37.000 $73.000 $60.000 $7.000 $4.000 $112.000 $239.000 To Incoming Cash sales Collections from accounts receivable Other cash receipts Total $6 $6 Outgoing Fixed costs Administration Marketing Operations Variable costs Administration Marketing Operations Total Result Change during month Closing cash position 12 $ $3 $4 .000 $0 $25.000 $37.000 $0 $100.000 $33.000 $30.000 $37.000 $0 $75.000 $13.000 $25.000 $30.000 $7.000 $5.000 $38.000 $1.000 $1.000 $30.000 $37.000 $72.000 $0 $50.000 $5.000 $37.000 $5.000 $1.000 $60.000 $1.000 $4.000 $4.000 $30.000 $4.000 $1.000 $0 $50.000 $0 $50.000 $1.000 $0 $25.000 $37.000 $150.000 $13.000 $25.000 $13.000 $73.000 $0 $25.000 $25.000 $1.000 $13.000 $63.000 $0 $50.000 $4.000 $5.000 $1.000 $0 $50.000 $1.000 $30.000 Nov $252.000 $1.000 $7.000 $1.000 $0 $25.000 $252.000 $25.000 $1.000 $25.000 $7.000 $1.000 Aug $213.000 $4.000 $13.000 $37.000 $37.000 $7.000 $25.000 $226.000 $1.000 $7.000 $86.000 $5.000 $7.000 $25.000 $1.000 $72.000 $0 $50.000 $0 $50.000 $240.000 $4.000 $0 $50.000 $30.000 -$12.000 $1.000 $1.000 $13.000 $7.000 $1.000 $0 $75.000 $1.000 -$12.000 $1.000 $37.000 $30.000 $99.000 $5.000 $0 $50.000 $4.000 $1.000 $1.000 $0 $25.000 $30.000 $5.000 $1.000 $7.000 $3.000 $0 $50.000 $30.000 $4.000 $1.000 Dec $0 $25.000 $7.000 $4.000 $1.000 $1.000 $25.000 $25.000 $0 $50.000 $1.000 $1.000 $5.000 $1.000 $30.000 $1.000 $3.000 Jun $112.000 -$8.000 $5.000 $25.000 Sep $226.000 Oct $239.000 $1.000 $213.

000 $0 $0 $0 $0 $0 $0 $415.000 $0 $30.000 $15.000 $15.670 $144.550 1.000 $240.000 $655.350 $515.000 Liabilities Current liabilities Accounts Payable Notes Payable Interest Payable Taxes Payable Income Tax Sales Tax Payroll accrual Long-term liabilities Borrowing s Total liabilities Net assets $127.000 $20.350 $22.000 $0 $12.000 $0 $0 $139.000 $0 $350.000 $0 $350 $78.980 $515.188 13 .650 Owner's equity Retained earnings Current year earnings Total equity (should equal net assets) $370.020 $237.Balance sheet forecast As at December 2008 Assets Current assets Cash Petty Cash Accounts receivable Stock Short-Term investment Prepaid expenses Long-term investment Fixed Assets Land Buildings Improvements Equipment Furniture Motor/vehicles Total assets $240.650 Break-even analysis Average selling price per unit Average cost of each unit Gross profit margin Fixed costs Dollar sales to break even Number of unit sales to break even $200 $120 40% $95.