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Samsung Mobile India Consumer Promotion

Contents
Campaign Details

In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines

Background and Brief

Target Audience

• Shoppers at Samsung Smart Phone
Café • Browsers at Samsung Smart Phone Café – People who try the product at Samsung Stores but purchase it from other multi brand outlets

Promo Mechanics

Shopper enters the Store

Customer enters IMEI No. on micro site through live Samsung Tab In-Store

Alternatively, SMSes IMEI No. to a 5 digit no. as on the Promo Card

In- Store POSM Communication for Promotion

Customer gets a “Promo Card” on each purchase with Promo Mechanics

Customer gets 3 Reward Options and chooses one of them

Reward Booklet available to entice Shoppers

Customer makes purchase

Request accepted and Customer is intimated about Delivery Timelines

Reward Booklet

 Reward Booklet to be placed near the handsets to entice the customers  Reward booklet to showcase 3 Reward Options for each bracket with perceived value and representative images

Promo Card
Samsung Promo Card will be a scratch card that will have a unique identity code (UID). This customer will have to enter this UID No. to the Website at the time of registration Promo Card will also have information about :  UID No.  Campaign Duration  Promo Code  Website Address  Terms & Conditions  Register Procedure

Registration for Rewards

 Customer enters IMEI No. on the pack on a campaign Website through a live Samsung Tab, placed inside the store  IMEI No. is verified  Customer is offered Reward Options ,depending upon the handset value. (Slabs shared later on)  Customer chooses the Reward  Intimation about Reward Fulfillment goes to him by e-mail.  Request is generated and Customer is intimated about the delivery timelines by snapdeal.com

Alternative Process of Registration
Customer SMSes IMEI No. to a 5 digit No.

Customer Chooses the Reward/ intimated about delivery timelines

At the backend, IMEI No. is verified

Our Call Centre Representative calls customer/gives him reward options

Contents
Campaign Details

In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines

In-Store Communication

List Of Elements

Standee Tent Cards Danglers Reward Booklets Promo Cards

Contents
Campaign Details

In–Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines

Rewards
There will be 3 categories of rewards

 Instant Gratification Reward delivery to be fulfilled by e-commerce website in next x-days Weekly Prize/Bumper Prize to be chosen by Lucky Draw. Winners to be declared on the Micro site

INSTANT GRATIFICATION WEEKLY PRIZE

BUMPER PRIZE

Reward Bracket
Mobile Category Price Slab Reward Options • Philips Headset • Strontium 2GB Micro SD Card • Stainless Steel Clock • High LED Torch and Swiss Knife Pack • Strontium 4GB Micro SD Card (Class 4) • Amzer Micro USB Retractable Data Cable • Strontium Bold 8GB Pen Drive • Logitech USB Speakers • Joe Black Sunglasses • Benetton Wrist Watch • Hamburger Speakers • Beverly Hills Polo Club Wrist Watch • Strontium 4GB TNT Pen Drive (Black) + 2GB Micro SD Card • Bluetooth Handset • LED Wrist Watch • Reebok Sports Bag • Genius Rear Band Headset

Upto 8000

200

8000-12000

300

12000-18000

500

18000 and above

600

Category 1

Reward Price 200

Options
Philips Headset

Strontium 2 GB Micro SD card
Stainless Steel Clock (Table/Wall)

Category 2

Reward Price 300

Options

High LED Torch and Swiss Knife Pack Strontium 4GB MicroSD Card (Class 4) Amzer Micro Usb Retractable Data Cable

Category 3

Reward Price
500

Options Strontium Bold 8GB Pen Drive Logitech USB Speakers Joe Black Sunglasses Benetton Wrist Watch

Category 4

Reward Price 600

Product Hamburger Speakers Wrist Watch - Beverly Hills Polo Club

Strontium 4GB TNT Pen Drive (Black) + 2GB MicroSD Card
Blue Tooth Headset

Category 4 contd.

Reward Price 600

Options Car Vaccum Cleaner Reebok Duffle Bag LED Watches Genius Rear Band Headset

Up-sell Gratification
Mobile Category Weekly Draw Bumper Prize

Upto 8000

1 entry

1 entry

8000-12000
12000-18000 18000 and above

2 entries
3 entries 4 entries

2 entries
3 entires 4 entries

•Customer who buys handset in the last week of the campaign will have 4 entries in the last weekly draw. This increases his chances of winning in the last week.

Weekly Prize

Samsung Tab

Bumper Prize
2 Nights and 3 Days Trip to Singapore / Malaysia

Contents
Campaign Details

In-Store Communication
Rewards Website/ Reporting Tool Project Cost Proposed Timelines

Website – Customer Interface

Please enter your Valid IMEI number
(what is IMEI number)?

Thanks for Providing the IMEI number of your Phone. Please Log in using your User Id and Password User Name

Password

* Please register with your Mobile connection number as the User Name . * Please use your first name as the Password

Welcome Varun

Home

Update Profile

Reward & Gifts

Helpdesk

Welcome to the Samsung “Republic of Rewards”

Thank you for choosing Samsung Mobile phone. After registering to this Promotional Scheme you are entitled for a surprise gift as per your purchase with us. Also you have been registered for a Weekly and a Bumper Draw. For more details please visit the “About the Program” details below or please get in touch with our representative at the store. Please update your Profile on the next Page

Winners this week

About the Program
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure

• Sonam Kumar Delhi • Bharat Saxena Mumbai • Laxman Iyyar Kerala • Kim Sing Song Shillong • Roopal Kalia Pune • Shankar Bangalore • Raman Kathuria Noida

Home

Update Profile

Reward & Gifts

Helpdesk

Name Address (Where you want the gift to be shipped)

City Name of the Outlet Invoice Number

Pin Code

E-mail Id

Samsung Mobile – Model No. purchased

IMEI Number
Date of Purchase

Already Occupied

Submit

Home

Update Profile

Reward & Gifts

Helpdesk

Name Address (Where you want the gift to be shipped)

City Name of the Outlet Invoice Number

Thank You for sharing the Pin Code E-mail Id Details. The information has been saved.

OK

Samsung Mobile – Model No. purchased

IMEI Number
Date of Purchase

Already Occupied

Submit

Home

Update Profile

Rewards & Gifts

Helpdesk

Select the Purchase Slab

Upto Rs. 8000 Rs. 8000 – 12000 Rs. 12000 – 18000 Above Rs. 18000

Home

Update Profile

Rewards & Gifts

Helpdesk

Select your Gift from the options. Please Tick in front of the gift you wish to select

Select the Purchase Slab Rs. 8000 - 12000

Hamburger Speakers

SanDisk Cruiser 4 GB Pen - Drive

Joe Black Sunglasses

Send Request

Home

Update Profile

Rewards & Gifts

Helpdesk

Select your Gift from the options. Please Tick in front of the gift you wish to select

Select the Purchase Slab Congratulations! We have received your request for “Sandisk Cruzer 4 GB Pen Drive”. The product will- be shipped to your address in 10-12 working days. Rs. 8000 12000 The confirmation e-mail has been sent to your E-mail ID. Also you have been registered for a Weekly and Bumper Draw with 3 entries which increases your probability of winning the scheme. To view the Terms and Conditions click on “continue”. Continue >>
Zebronic 2.0 Multimedia Speakers SanDisk Cruiser 4 GB Pen - Drive I – Ball Sleeve Laptop Bag (12.1 inches)

Send Request Scheme managed by

TERMS AND CONDITIONS • The Scheme/ Offer is “Promotional Scheme” for the customers of Samsung India in the selected options. Please Tick in front of the gift you wish to select Select your Gift from the “Samsung Smart Phone Café” • Period of this offer is from 1st Feb, 2012 till 1st April, 2012 only • Select the Purchase Slab scheme are only for the customers who will register The rewards under this themselves 12000 at the Samsung Outlet or through the SMS. The Scheme Rs. 8000 - online specifically applies on the Samsung Mobile purchasers from Samsung Smart Phone Café • The Customer has to Register themselves online with the Unique IMEI Code of the purchased Mobile Handset or through the unique code from the Scratch Card sent to xxxxxx • The rewards under this scheme is the third party liability and procurement and distribution will be solely managed by “Snapdeal.com” • “Samsung India” nor “Wizcraft International Entertainment Pvt. Ltd” is not liable – Ball Sleeve Laptop Bag for anyZebronicexpense, cost, damage,SanDisk Cruiser 4suffered by Iany recipient for loss, 2.0 Multimedia injury etc. GB Speakers Pen - Drive (12.1 inches) availing the offer I Agree with all terms and conditions mentioned above Send Request
Home Update Profile Rewards & Gifts Helpdesk

Home

Update Profile

Rewards & Gifts

Helpdesk

Please contact us on 011 – 84758437 for any Scheme assistance OR Please contact us through Web Assistance

Please Select from the List

Gift Receiving Issue Scheme Info Any other Send Query

Website – Client Interface
Welcome to the Samsung “Republic of Rewards”

User Name Password

Welcome Samsung

SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Rewards Status

Zone City Store Name Sales Week Wise Sales

Welcome Samsung

SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Rewards Status

ZONEWISE SALES REPORT

Zone All City Store Name Sales Weekly Sales

Insights
450 400 350 300 250 200 150 North 100 East 50 South 0 West

Sales

270 200 250 400 Week1

200 250 290 380 Week 2

300 310 420 420 Week 3

Welcome Samsung

SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Rewards Status

ZONEWISE SALES REPORT

Zone All City Store Name Sales From
3.2.2012

Handset Sales
350 300 250 200 150 100 50 0 Upto 8000 Upto 8000 Upto 8000 Upto 8000 18000 & above 18000 & above 18000 & above 18000 & above Upto 8000

To

7.2.2012

3.2.2012

4.2.2012 North

5.2.2012 East South West

6.2.2012

7.2.2012

18000 & above

8000-12000

8000-12000

8000-12000

8000-12000

8000-12000

12000-18000

12000-18000

12000-18000

12000-18000

12000-18000

Welcome Samsung

SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Rewards Status

ZONEWISE SALES REPORT

Zone All City Store Name Sales From
3.2.2012

Insights
350 300 Handset Sale

250
200 150 100 50 0

To

7.2.2012

18000 & above

18000 & above

18000 & above

18000 & above

3.2.2012

4.2.2012

5.2.2012

6.2.2012

7.2.2012

18000 & above

Upto 8000

Upto 8000

Upto 8000

Upto 8000

8000-12000

Upto 8000

12000-18000

8000-12000

12000-18000

8000-12000

12000-18000

8000-12000

12000-18000

12000-18000

8000-12000

Welcome Samsung

SALES DASHBOARD
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Rewards Status

Outlet Wise Report

Zone North City Delhi Store Name Star Mobitel Sales Weekly Sales Week Wise Sales Week 3
6 6 5 5 4

STAR MOBITEL
14 12 10 10 Total Sales 9 8 7 4 4 2 0 Upto 8000 8000-12000 12000-18000 18000 and above 3 13

8
6

Week 3 - Sales
6

6

Upto 8000 8000-12000

Week 1 7 9 3 4

Week 2 8 10 4 5

Week 3 6 13 5 6

5 13

12000-18000 18000 and above

Welcome Samsung

WINNERS
Sales Dashboard
Welcome to the Samsung “Republic of Rewards”

Reward Status

Zone wise

Week 1 Zone Fulfilled North East South West 80 73 91 94 Pending 13 12 28 26

Week 2 Fulfilled 118 91 112 97 Pending 31 23 10 19

Week 3 Fulfilled 141 117 98 118 Pending 12 22 23 10

Contents
Campaign Details

In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines

Indicative Costing
Services Rendered By Services Rendered To Event Name Event Owner, Designation E-Mail of the Owner Phone Number of Contact Address of Correspondence Wizcraft International Entertainment Pvt. Ltd. Samsung India Samsung Consumer Promotion Varun Monga varun.monga@wizcraftworld.com 9711319005 Date of Estimate Project Type Venue Name City Name Project Date DD 19 MM 1 Year 2012 Promotional Campaign PAN India PAN India

S.No 1 Family Day Event a b c d e Total Cost 2 3 a Net event Cost (INR) a b c 4 a

Elements As per Annexure As per Annexure As per Annexure As per Annexure As per Annexure

Particulars Gift procurement incl. dispatch cost Program Management Cost Website Cost Merchandising Production Cost Backend - Response center

Unit

Amount 1 15765000 1 260000 1 500000 1 500000 1 876000

Total 15765000 260000 500000 500000 876000 17901000

Agency Fee Service Tax Government Education Cess Secondary Education Cess Grand Total Costs(INR) 10.00% 2% 1%

15.00% 17901000 1790100 35802 17901 19744803

Details Attached, Costing will vary as per finalised elements

Contents
Campaign Details

In-Store Communication
Rewards Website/Reporting Tool Project Cost Proposed Timelines

Proposed Timelines
GNATT CHART
24/Jan 31/Jan
1/Feb 2/Feb 19/Jan 20/Jan 21/Jan 22/Jan 23/Jan 25/Jan 26/Jan 27/Jan 28/Jan 29/Jan 30/Jan 3/Feb

S.No Tasks 1 Process and Program Structure 1.1 Process Approval 2 Rewards Ideation 2.1 Reward finalization and approvals 2.2 Tie up with the Vendor/ Service Provider

Week 2 Week 3 Mo We Mo We Status Thu Fri Sat Sun n Tue d Thu Fri Sat Sun n Tue d Thu Fri

Week 1

Government Holiday

Weekly Off

4 Webtool 4.1 Design Approval as per the structure shared 4.2 Production and development of the Webtool 5 5.1 5.2 5.3 In Store merchandise Designing Approavls Production and Dispatch of the VM

Weekly Off

3 Cost 3.1 Approvals 3.2 Issue of the Purchase Order

Activity Kick Off

Thank You