and every child must be given a chance to explore the best! Unfortunately. have jointly founded the society. or because their parents aren’t interested in taking the initiative. We. M. For this reason. In an attempt to achieve our goal. Aghaaz. the schools that we saw recently were not worthy of being given that name. We would be looking forward for a positive response from your side. the books all torn apart. Aghaaz believes that the lack of education is the biggest problem which has kept Pakistan from achieving the best in the world. we aim to sponsor these children. It’s time we join our hands together to achieve this goal. due to the absence of a history of educating their children. please find attached the proposal and the tariff sheet for our society. while motivating young children to attend school regularly to contribute to a brighter Pakistan.that every child of Pakistan deserves! Therefore. we need to take the step – the initiative to revolutionalize our education system. and lack of sports activities. Their condition was very poor and shabby. we would be more than happy to engage in such a beneficial relationship with you.which aims to provide education to those in need. Szabist and Iqra University. which can turn out to be the shining stars of Pakistan in the future and. Aghaaz Society 0345-2864696 Danish Rafique Steel Wala Vice President. Regards. would take our country to new heights. with the paint scrapping off the walls. while training the teachers to assist the students so that they can gain the knowledge that they deserve. and it’s time we actually take a few steps to see Pakistan where we want it to be. the lights not working. We believe that a school is a child’s second home.Dear Sir/Ma’am. many of these children are not given a chance to prove their capabilities. Our objective is to provide all such resources to schools. It all began when we realized that it’s enough with the talking and the whining. We need your help in this regard and. either because they belong to poor families. unfortunately. Thank you for your consideration. absence of computer labs. They are inhibited from being able to shine. We believe that every child in Pakistan is equally smart and intelligent but. Aghaaz Society 0332-3586883 . CBM. a group of students from IBA. The society aims to revive hope and the spirit of happiness in young children by improving the education system in the country. and we believe that you would not disappoint us. we aim to equip schools (Non profit making private schools) with all the resources that are needed to facilitate in the learning process. as Pakistani’s. For further details.Hammad Bawany President.

to brighten its future. with majors in Marketing. has done abundant amount of community work before in high school and is also doing it at university level. with majors in Marketing.AGHAAZ…. He has done abundant amount of community work before in high school. with majors in Marketing. The society aims to provide education to the poor and the needy. and is continuing it with much more enthusiasm at Szabist. who can turn out to be the future leaders of Pakistan. as well as during her internship Osama Iqbal – currently doing his BBA from Szabist. She has done a lot of community work before in high school. He has also worked for IBA social work society Danish Rafique – currently doing his BBA from Iqra University. Moiez Bari – currently doing his BBA from CBM. is not given the chance to excel. with majors in Finance. Aaghaz is here with the solution – to generate a more learned and a wiser youth that would take our country to a new era. The Team:Hammad Bawany – currently doing his BBA from IBA. unfortunately. Our Objectives:• • • • • • To revive hope and aspiration amongst the poor children of Pakistan To equip schools with the resources that would facilitate the learning process To revive the spirit of patriotism and a sense of social responsibility amongst the youth To create awareness about the need to transform the current situation of the country To involve every Pakistani in contributing to this noble cause In one sentence. He has done community work before. These are the intelligent and the smart lot of our country which. has done community work before in high school and is currently doing it at IBA. and to overturn the current scenario. with majors in Finance. Saher Mirza – currently doing her BBA from IBA. The Society:Aaghaz is the new beginning… The step to enlighten Pakistan. it is to provide every child with an equal opportunity to achieve knowledge in the best ways possible .

our paper quality would justify the high prices. keeping in mind the preference of university and college students. Word of mouth referrals would further generate an interest in our product. We did some research on this. The plan is to get 1500 copies published. plus other details. MARKETING PLAN: Target market: University & College Students Product: We would be specifically selling 100 pages notebooks. they were willing to assist us for such a good cause. Such books are in high demand by our target market. We discussed our plan with the publisher and. Our notebooks will have the logo of the society. decided to go with this color. Additionally. The color and design would be such that the books will appeal to both the genders specifically. The cover page is a combination of blue and light green. since these media are cheap. and hence. fortunately.Our Plan:To achieve its goals. Profits will be utilized to help the under privileged children in attaining education. The notebook is 10. Aghaaz plans to sell notebooks. as well as to the students in general. and people would be willing to pay for such reasons. and have a high reach. we would promote through sms and facebook. of around 20%. Price: We plan to charge a little higher than the market price. and to sell the notebooks. . The funds will be used to renovate the schools. Personal selling would be the sole emphasis. Target: To sell at least 1500 notebooks. and we believe that they will sell well. which we believe would appeal to the target market. Moreover. since we know the society and its objectives the best.5*8 inches. which itself would be sufficient to stimulate the purchase behavior. since we are generating money for a good cause. and to revamp the schools. Distribution: This would be done by the members of the society themselves. PRODUCTION PLAN: The notebooks will be printed and published from H’s Creations. Promotion: We would be setting up stalls at various universities to create awareness about the work we are doing. They will be providing us discounts on the printing cost. in the month of August and September. 2010.

• . in order to assist the school management in such a good cause.000 How will the funds be used: • Provide entire course for the upcoming year to Manzil School.500 Rs 2.500 Rs 115.000 Rs 490.000 Expected Cash Inflows: 1 Notebook Revenue from Notebooks Sponsorships Total Revenue Rs 100 Rs 100 1500 Notebooks Rs 150. shoes and bags which are currently unaffordable by the Manzil team.000 Rs 490. which is located in Reiti Line Basti Karachi.000 Rs 525.FINANCIAL PLAN: Expected Cash Outflow for the notebooks: 1 Notebook Production Cost Marketing Cost Total Cost Rs 75 Rs 75 1500 Notebooks Rs 112.000 Net Cash Flow: 1 Notebook Profit Sponsorships Total Net Cash Flow Rs 25 Rs 25 1500 Notebooks Rs 35. Provide students with new uniforms. we plan to sponsor an amount equivalent to the amount spent on education.000 Rs 640. The school was founded in 2002 and now has 3 campuses with 11 teachers enrolling 200 students. The school provides free education to the children studying there and.

Bags and Shoes Sports Facilities Maintenance Cost Miscellaneous Cost Total Cost *Break down is given below AMOUNT INVESTED* (Rs.• Provide a table tennis table and a carom board in a rented room near the school.000 Desks: 50*500: 25.000 Rs 25. • AREA OF INVESTMENT Course Fee Uniforms. as well as supply table tennis rackets and balls to facilitate sports activities alongside.) Rs 250.000 Shoes: 200*250 = 50.000 Rs 3. copies and stationary Uniforms: 200*480 = 96.000 Rs 61.000 Rent: 3000*12 = 36.000 .000 Rs 525.000 Rs 186.000 Table Tennis and Carom board: 20000 + 5000 = 25. Renovate Desks which are currently in a very rusty condition.000 Bags: 200*200 = 40.000 Course fee include books.

three videos to be published in a year Acknowledgment as the lead sponsor on Aghaaz website (provisional) Word of appreciation in any promotional speech by any member of Aghaaz • • • • • DIAMOND SPONSOR Rs – 100.000 • • • • • • • • Declared as the Diamond sponsor of the society Company’s logo on 1500 notebooks published by the society Company’s logo on all promotional campaigns published by the society Company’s sample product will be distributed. three videos to be published in a year Acknowledgment as the diamond sponsor on Aghaaz website (provisional) Word of appreciation in any promotional speech by any member of Aghaaz .TARIFF SHEET LEAD SPONSOR – Rs 150. along with societies marketing campaign in schools / universities (company will be informed in advance) Acknowledgment as the diamond sponsor on society’s facebook & twitter page Acknowledgment as the diamond sponsor on videos published by the society. along with societies marketing campaign in schools / universities (company will be informed in advance) Acknowledgment as the lead sponsor on society’s facebook & twitter page Acknowledgment as the lead sponsor on videos published by the society. along with societies marketing campaign in different schools / universities (250 Brochures and pamphlet provided by the company) Company’s sample product will be distributed.000 • • • • Declared as the Lead sponsor of the society Dominant Company’s logo on 1500 notebooks published by the society Company’s logo on all promotional campaigns published by the society Company’s brochures and pamphlet will be distributed.

GOLD SPONSOR Rs .50.000 • • • • • Declared as the Gold sponsor of the society Company’s logo on 1500 notebooks published by the society Company’s logo on all promotional campaigns published by the society Acknowledgment as the gold sponsor on society’s facebook & twitter page Acknowledgment as the gold sponsor on videos published by the society. . three videos to be published in a year • Acknowledgment as the gold sponsor on Aghaaz website (provisional) • Word of appreciation in any promotional speech by any member of Aghaaz Offers are negotiable on demand.