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4P’s Analyzing

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The 4 Ps of marketing activities are Product, Price, Place, and Promotion. Think of each of these as a variable which we control. We control everything but the customer herself. These variables are all interdependent. Taken together, they constitute the Marketing Mix. To analyze marketing mix (4P’s) there needs to collect much information for knowing the customer view of product that will help to the Company for taking the next strategy to increase the market share of this product.

Product Product is the mix of goods and services that the companies offer to the target market in accordance with the customers’ needs and wants, and designing goods, service or idea that satisfies those wants. This variables consists many things. These are given below: Brand Name: We select Coffee for analyzing the Marketing Mix. So the Brand Name of the Coffee is Nescafe

Varity: Nescafe has five categories of coffees, which are—

1. The Coffee Mix
2. 3. 4. 5. The Coffee Mate The Nescafe Arabica Nescafe Taster’s Choice Nescafe Gold

Quality: Nescafe is the best qualified Coffee in the market. It has been come from the results of the recent Marketing Research. Design: Features: We have gotten few features on it from the recent survey, which are— • • • It provides refreshment and stay tension free for few moments It helps to be energetic and active It increases personality

Packaging: It packages by Ploy thin Packs, Box and Can etc

It is determined by the Nestle adding its total cast plus profit margin. Returns: Nestle provides the expiry date with the Nescafe. which are given table. Name/weight The Coffee Mix The Coffee Mate The Nescafe Arabica Nescafe Taster’s Choice Nescafe Gold Mini 1 gm No Yes No No 18gm Yes No No No 50gm No No Yes No 100gm No No Yes No 150gm No No No Yes 170gm No Yes No No 200gm 400gm No no Yes No No Yes No No 1kgm No Yes No No No No No Yes No No Yes No No Indication for table: “Yes” means that this size of coffee is available in market “No” means that this size of coffee is not available in market Service: Nestle provides their coffees to Dealers and Department Stores. . If the Nescafe stays unsold in the given date. Price is the amount of money customers have to pay to obtain the Nescafe. Price: A crucial part of the marketing mix is the price. Nestle will take back the date over Nescafe.Size: It has different sizes of different categories Coffee.

Nestle try to keep available Nescafe in the market at the right time and reach in convenient locations to keep customer. Place: Place is the company activities that make the product available to target consumers. Credit Terms: No credit term is used. Payment Period: Nescafe give payment benefits to their desired dealers for a week only. After one week they have to pay them. For examples if a customer purchases 50gm Arabica Beans.List Price: Name/weight The Coffee Mix The Coffee Mate The Nescafe Arabica Nescafe Taster’s Choice Nescafe Gold 385tk+ vat 2tk+ vat 95tk+ vat 152tk+ vat 480tk+ vat 635tk+ vat Mini 1 gm 18gm 8tk+ vat 85tk+ vat 260tk+ vat 150tk+ vat 260tk+ vat 50gm 100gm 150gm 170gm 200gm 400gm 1kgm Discounts: Nescafe give discounts on the special places. For example Nescafe came to the Bangladesh University of Business & Technology (BUBT) with their own Van and sold their coffee mix 3 in 1 at the 70% discounted prices. . Allowance: In few coffees Nescafe provides allowance foe their customers. he or she will get free a Coaster.

Sales Promotion: Nescafe gives free ready coffee in special location or in special place.Channel: They use the following channel to reach Nescafe target customers. Nestle Whole Sellers Retailers Customers Coverage: Location: Location is the important concept for marketing. Now Nestle emphasizes on it. . Nescafe was high & middle level drinks but now it enters in the lucrative market through the mini pack Inventory: Transport: Nestle has transport to reach Nescafe target Customer in convenient locations. Promotion: Promotion is activities that the merits of the product and persuade target customers to buy it Promotion can be aimed at increasing public awareness of an organization and of new or existing products. They try to enter in al market.

Banner and face to face. Public Relations: They have taken programs that the sales will take place through making relation to their target customers. Sales Forces: They don’t use the sales forces. They advertise by TV. . Nescafe came to the Bangladesh University of Business & Technology (BUBT) with their own Van and sold their coffee mix 3 in 1 at the 70% discounted prices. For example to create public relation.they has Web Site for customers to get idea and information about the Nescafe. leaflet. Direct Marketing: The Direct Marketing concept is very popular and easy way to reach target customers.Advertising: Nestle has made many advertisements to introduce with Nescafe and attracts target customers to make purchases. poster.