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Health Promotion Campaigns

One Moments Lapse in Concentration – DOE (Department of Environment)

Aims – to make people realise how easy and how dangerous it is to be careless by dramatising the potential life-shattering consequences of one single lapse in concentration. This campaign highlights the criminal consequences. If you are guilt of causing death by careless driving, you could go to prison for up to 5 years It will demonstrate to drivers that the smallest distraction can produce the more disastrous consequences.

Over the past 15 years, people's attitude to speeding and drink driving has changed This campaign aims to change the public's attitude to driver carelessness in the same way. Target Audience – Drivers. Health Approach Used – Fear arousal & Behavioural Overarching aims – to improve the health status of all our people in NI. 'Moment' TV advert ran from 13 Jan 2011 – Mid Feb 2011.
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Road Safety Strategy to 2020

To reduce number of people killed in road collisions by at least 60% Reduce the number of people seriously injured in road collisions by at least 45% Reduce number of children (aged 0-15) killed or seriously injured in road collisions by 55% To reduce the number of young people (aged 16-24) killed or seriously injured in road collisions by at least 55% Since 2000, careless driving has led to more than 400 deaths & over 6000 injuries The number of people killed in our roads is said to be falling.

Things to do Before You Die/Smoking Quit Kit

Aims – to insist people to stop smoking. Focusing on why smokers should quit and offering a range of options on how to quit. Target Audience – Adult smokers, 20-49 Health Approach Used – Educational, empowerment & behavioural Effectiveness – effective if the person wants to stop smoking, not particularly well advertised but good source of support. 2300 deaths are caused per year as a result of smoking 800 of these deaths are from lung cancers.

Key strategies

DHSSPSNI – policy direction 1: our overall aim is to improve the physical and mental health and social well-being of the people of NI. DHSSPSNI – Investing for health: overall aims of this strategy is to improve the health status of all our people. Objective – to improve the health of our people by increasing the length and number of years they spend free from disease, illness and disability Increase life expectancy by at least 3 years for men and two years for women.

Investing for health 5 year tobacco plan is now out of date, it is currently a new plan being developed call the “ten year tobacco control strategy for NI”. Overall aim is – to create a tobacco free society. Reduce the proportion of adults who smoke to 15%, is currently at 24% Campaign ran from: January 2011 – March 2011. Used TV to advertise