INTRODUCTION

The study was conducted to identify the market potential of Maruti Suzuki India Pvt.Ltd in the Trivandrum District. This study included the analysis and interpretation of the data collected through the Primary and Secondary Sources regarding the market positions of different brands of cars, specifically of Maruti.The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes, quality etc.required to become a Market leader.

STATEMENT OF THE PROBLEM The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes, quality etc.required to become a Market leader. The study was entitled as “A study on the market potential of Maruti Suzuki India Pvt.Ltd at Indus Motors, Trivandrum”

REVIEW OF LITERATURE Market potential means the maximum sales reasonably attainable under given set of conditions within a specified period of time. Market potential is hard to estimate the upper limit or maximum sales. In addition, although managers may perceive potential as a fixed number, It is in fact dynamic and can change dramatically overtime. Market potential or sales potential changes depending on market factors such as average category price or general economic conditions. It seems that India has finally arrived in the big league of Asian car markets. Steady and impressive annual growth rate, presence of international automakers, relaxation of foreign exchange and equity regulations, reduction of tariffs on imports and few others are the components of its booming auto market. The country has now come to be recognized as a

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potential emerging auto market. The perception of foreign investors has changed, every body wanting to be here. For the first time, in the financial year end in 2007, the total sales of passenger vehicles cars, utility vehicles and multi-utility vehicles crossed the one million work to touch 1.06 million, with the exports of 166,000 vehicles. study days that by 2010 India will take over Germany in sales volumes and Japan by 2012 and by 2050,Indians will buy every sixth car produced in the world. Apart from serving the domestic market, the auto sector has turned as a sourcing base for the global auto majors. The auto component market is also in its full swing. As per the Research of RNCOS, one of the leading industry firms, the Indian automobile component industry is estimated to triple from USD 63 billion within a span of six years by 2012.India is among the fastest growing automobile market and Indian companies are now making their present felt in the world. Production in the automobile sector is likely to exceed 10 million in the next couple of years. Following the success of China as a sourcing location and manufacturer of local cars, amid a environment fraught with difficult issues such as low economies of scale and IP infringements, India comparatively has better regulatory controls, statutory support, a high level of professionalism among its people and is the next big market for almost every industry, from the pharmaceuticals to the automotive. OBJECTIVE OF THE STUDY General Objective: To findout the market potential of Maruti Suzuki India Pvt.Ltd. Specific Objectives: To understand the needs and wants of the customers of Maruti.  To identify the plus and drawbacks of Maruti.  To make suggestions to improve the Product and to overcome the problem faced by the company RESEARCH DESIGN Sources of Data (a) Primary Data: The data were collected through structured questionnaire method. IMK, KOLLAM 2

(b) Secondary Data: Secondary data were collected from the Organization research, journals, brochures, website of the company etc.

Sampling techniques
(a) Population It covers the entire respondents from whom primary data was collected. (b) Method of sample The method of sampling adopted was convenience sampling. (c) Sample size The total number of sample taken for the study was 100. Tools for data collection The main tools used for the data collection was questionnaire, which were distributed to the population. Tools for analysis The main tools used for analysis of data are the percentage analysis. Tools used for representation of data The tools used for representation of data is through tables, Charts,diagrams and different types of graphs. Scaling techniques The rating scales used for the study are Dichotomous scale and likert scale.

SCOPE OF THE STUDY The study was significant in a way that it helped in the identification of the market leaders and the brand having the potential of becoming so in the near future and also identifying and scrutinizing attributes,quality etc.required to become a Market leader.

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LIMITATION OF THE STUDY Time constraints The study was limited due to its limited period of 45 days,not enabling to conduct a detail study and analysis of market condition,even limiting the sample size to hundred. Bias of the respondents The respondents were hesitant to reveal entire information as required by us and even refused to cooperate,misunderstanding the purpose of study.Most of the respondentswere biased in their opinion by opining their product as superior,though some were unbiased and were ready to provide the real pulse of the market.

CHAPTERISATION The report has been organized into 5 chapters. The first chapter deals with introduction, statement of the problem, review of literature, objectives, research design, scope of the study and limitations of the study.. Second chapter deals with industry profile,which includes world scenario,Indian scenario and history of the automobile industry. Third chapter deals with company profile, which includes Indus motors and maruti Suzuki Pvt.Ltd Forth chapter deals with analysis and interpretation of the collected data. Fifth chapter gives the Findings, Conclusion and suggestions

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Maruti Udyog.INDUSTRY PROFILE World Scenario Automobile industry is one of the fastest growing industries of the world. General Motors India Pvt Ltd. industry that produces automobiles and other gasoline-powered vehicles. A number of leading global automotive companies entered into joint ventures with domestic manufacturers of India and thus started the large-scale production of automobiles in India. Fiat India Private Ltd. commercial vehicles. Indian automobile industry. The automobile industry is one of the most important industries in the world. India automobile industry has come a long way. on roads of India. The production of automobiles in India is mainly for the domestic customers.. Ford India Ltd. Automobile industry made its silent entry in India in the nineteenth century. KOLLAM 5 . Some of the well-known players of Indian automobile industry include: Hindustan Motors. Since the launch of the first car in 1897. three wheelers. and provides the basis for a multitude of related service and support industries. manufacturing cars. A century later. The automobile has enabled people to travel and transport goods farther and faster. two wheelers. Automobile Industry. It provides jobs for millions of people. generates billions of dollars in worldwide revenues. Toyota Kirloskar Motor Ltd among others. dominate the automobile industry in India. provides employment to a large number of workforce. and do business. heavy vehicles. with automakers IMK. such as buses. changing forever the way people live. affecting not only the economy but also the cultures of the world. Cars with 79% of automobiles in India. trucks. and has opened wider market areas for business and commerce. Automobiles revolutionized transportation in the 20th century. in the coming years. and motorcycles. buses. the industry is set to grow further. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile market. With more than 2 million new automobiles rolling out each year. travel. The abolition of license raj in 1991opened the doors for international automobile manufacturers.

Fifth largest commercial vehicle manufacturer in the world and Fourth largest Car market in Asia. Indian Scenario IMK. Panhard et Levassor of France was the first company to exclusively build and sell motor cars from 1889. cost and manpower advantage. World largest Motorcycle manufacturer is in India. Cugnot's vehicle used steam power for locomotion. Germany. a French engineer is credited with inventing the first self-propelled automobile.and auto buyers expanding globally. In the beginning automobile industry was dominated by steam-powered vehicles. The automobile history dates back to the late 18th century. Commercial history of automobiles started with the invention of gasoline powered internal combustion engines. globally competitive Auto Ancillary Industry and established automobile testing and R&D centers. Second Largest tractor manufacturer in the world. The Model T was the world's first mass produced vehicle. with nearly 58 million new vehicles built each year worldwide. The Indian automobile industry today boasts of being the Second largest two Wheelers manufacturers in the world. Karl Benz constructed his first gasoline powered vehicle in 1885 at Mannheim. Further. India has a welldeveloped.000 units by 1904. The German inventor. It was a three-horsepower machine and sold 5. KOLLAM 6 . The vehicles were expensive and difficult to maintain. Nicolas Joseph Cugnot. The first mass produced automobile in the United States was the curved-dash Oldsmobile. Commercial production of Benz cars started in 1888. The vehicle found military application in the French army. The economics of the US car market was disrupted by the arrival of Henry Ford and his Model T car. Cugnot's automobile was never commercially sold. The country enjoys natural advantage and is among the lowest cost producers of steel in the world. India holds huge potential in the automobile sector including the automobile component sector owing to its technological. The early 1900s saw many automobile manufacturing companies coming into existence in a number of European countries and the United States. The incidence of frequent boiler explosions also kept potential purchasers away. automaking became the world's largest manufacturing activity.a space of 10 years.a million units were sold by 1920.

While human being thought of running faster than the wind and flying higher with his dreams. was in the process of IMK. unknown to them. Since then. In 1862 he again built an experimental vehicle driven by his gas-engine. stylish four-wheelers. This was subsequently used by him to develop the world’s first vehicle to run on such an engine. In 1771 he again designed another steam-driven engine which ran so fast that it rammed into a wall. India gave birth to its first car on the city street anticipated from the beginning of twentieth century. Indian wide street along with the narrow. Jean Joseph Etienne Lenoir built the first successful two-stroke gas driven engine. The first self-propelled car was built by Nicolas Cugnot in 1769 which could attain speeds of upto 6 kms/hour. The earlier attempts. Karl Benz. which ran at a speed of 3 kms/hour. one that used a mixture of hydrogen and oxygen to generate energy. unlike many other advanced countries all the Indians have comforted themselves with the convenience of many categories of cars. Hyundai Motors ranks second in car production in the world. premium to utility cars. KOLLAM 7 . though successful.Some facts on Automobile industry in India: • • • • • India has the fourth largest car market in the world India has the largest three wheeler market in India India is the second largest producer of two wheelers in the world India ranks fifth in the production of commercial vehicles. This spawned the birth of a number of designs based on the internal combustion engine in the early nineteenth century with little or no degree of commercial success. With the varied variety of cars ranging from mid size to big size and from luxury. The birth of the car as we know it today occurred over a period of years. dark lane is overcrowded with multi tasking. Daimler created his own engines which he used both for cars and for the first four wheel horseless carriage. In 1860 thereafter. were steam powered road-vehicles. These cars became popular and by 1865 could be frequently The next major leap forward occurred in 1885 when the four stroke engine was devised. It was only in 1885 that the first real car rolled down on to the streets. Gottileb Damlier and Nicolas Otto worked together on the mission till they fell apart. In the meanwhile. then the concept of cars came in to his mysterious but solving mind. In 1807 Francois Isaac de Rivaz designed the first internal combustion engine.

the Quadricycle in 1896. The cars in this period were more like the cars on our roads today. about 4. From then till the First World War. completed his first car. This flagged off the era of ‘wheels racing’. thus introducing the modern mass production techniques of the automobile industry The modern car.000 cars were directly imported to India from foreign manufacturers. 8 IMK. With the invention of the wheel in 4000 BC. and its lineage will. Model T Ford to the pinnacle of fame. The growing demand for these cars established the inherent requirements of the Indian market that these merchants were quick to pounce upon. With cars came the era of speed. The season of experiments continued across the seas in the United States where Henry Ford began work on a horseless carriage in 1890. It was however left to Karl Benz and Gottlieb Damlier to produce the first vehicles powered by the internal combustion engine in 1885. It was in 1898 that the first motorcar rode down India’s roads. This was an automobile powered by a two cylinder gasoline engine. hopefully grow longer as we progress. labor saving machine to replace the horse. It was then that the petrol engine was introduced. after which jet and rocket -propelled vehicles were allowed From the singsong rhythm of the bullock cart to the jet-age. which made the car a practical and safe proposition. Nicolas Jacob Cugnot. in 1898.creating his own advanced tri-cycle which proved to be the first true car. The Ford Motor Company was launched in 1903 and in 1908 he catapulted his vehicle. He went several steps forward and in 1896. and afford. but he sure can dream. Count Gaston de Chasseloup-Laubat of France drove an electric car (in Acheres near Paris) at a speed of 39. KOLLAM . Continuing with his innovations. man’s journey on the road of mechanized transport had begun.24 miles per hour. the Maruti now. Since then he continually sought to devise an automated. The first ever land-speed record was established about a 100 years back. An average Indian’s dream car may not be the design-savvy Honda or the stately limousine. he produced this model on a moving assembly line. India has traveled a long way. which lasted till 1964. Innumerable attempts reached conclusion in the early 1760s with the building of the first steam driven tractor by a French Captain. therefore comes from a long list of venerated ancestors.

The roar you hear is of the automobile industry opening the throttle. namely the American Jeep. Station Wagon. And the buoyant mood is unmistakeable. It is not surprising then that the annual convention of theSociety of Indian Automobile Manufacturers (SIAM) on Thursday sawcompanies unveiling grand investment plans. However. The protectionist policies continued to remain in place. The 60s witnessed the establishment of the two-three wheeler industry in India and in the 70s. it was PAL who produced the first car in India in 1946. Honda-SIEL and TVS Motor. He is being constantly wooed by both the Indian and foreign manufacturers. Mahindra and Mahindra (M&M) to manufacture sturdier utility vehicles. Tata Motors. the Indian car Industry has seen a major resurgence with the opening up of Indian shores to foreign manufacturers and collaborators. there is the much-awaited Rs1lakh car from Tata Motors. Hyundai.Since the 80s. Ford’s Ikon. the new look Mitsubishi Lancer are all being launched with an eye on the emerging market. Alto.Investments totaling Rs 25.A growth of 19 per cent in sales of all vehicles combined isnoteworthy. It was left to another company. more so the 41 per cent rise in sales of commercialvehicles. IMK. At least four new small-cars are likelyto enter the market in the next couple of years from Maruti. Premier Autobackmobile (PAL) was established to manufacture automobiles in India. as HM concentrated on auto components and could produce their first car only in 1949. Indian auto industry is experiencing huge shifts in trends.000 crore are planned by biggies such asMaruti Udyog. The consumer is king.The Hindustan Motors (HM) was set up in 1942 and in 1944. Many of these plans are already underway and part of the investmentshave been made. of course. and Tata Motors. it is back to boom time. New models like Maruti’s Classic. And. which appears setto witness explosive growth. General Motors. The 90s have become the melting point for the car industry in India. put together. Though sales had taken a dip in the first few months of 1999. The industry is developing at a fast rate.What's interesting is that Honda Motor and Toyota are closer than everbefore in their plans to enter the small-car market. KOLLAM 9 . things remained much the same. which is working on a platform toreplace the Indica.

Mahindra & Mahindra.which has clearly given a leg-up to sales in that category.Second.Three growth drivers Driving these ambitious plans are three major factors. Whether it is Tata Motors. effected in the last Budget. the so-called 82 early harvest items. which include a range of auto components. one-tone trucks for intra-city movement. The Korean company's Indian unit is a majorexporter of cars. the automotive industry is on the cusp of a long. when they happen. the Free Trade Agreement India signed with Thailand two yearsago. Theconcession extended to small-cars has been the catalyst for Honda andToyota to take a serious look at the options available to them in thesmall-car market. As per the agreement. may not be as damaging to the major players as in the past thanks to their growing international operations. Commercial vehicles Meanwhile. and TVS IMK. sales of multi-axle. Besides. Domestic economic cycles of boom and bust will be less ofa bother as these companies increase their revenues from internationaloperations.Maruti is developing a new small-car model for introduction in 2008both in India and abroad. will be subject to zero duty whenimported from Thailand into India from September 1. the commercial vehicle (CV) segment is also passing through some exciting times and some realignment of forces appears likely. heavy trucksis showing a rising trend. Clearly. Exports accounted for 39 per cent of total sales in2005-06 and the stated plan is to take this to 50 per cent once the company’s second plant goes on stream in the next couple of years. thereduction in excise duty on small-cars. sustained growth cycle and the dips. Hyundai has already takenthe lead in this respect. TheCV industry is showing signs of evolving on the global pattern of prime movers consisting of large. multi-axle trucks between cities and small. Both Toyota andHonda have major operations in Thailand and the FTA will help themintegrate their Thai operations into their India plans. its global alliance with Nissan isalso set to produce another small-car meant for the global market and the proposed new plant in India will produce this model for sale in India and abroad. First. KOLLAM 10 . Even as the Ace from Tata Motors catalyzed this partly. The option of And the final factor is that India is now reckoned as a low-costglobal manufacturing base for small cars.

GM (Chevrolet .Anfavea is part of the Organisation Internationale des Constructeurs d'Automobiles (OICA). Fiat. Toyota. The top five UK car producers are Nissan. Renault etc.253 The country was overtaken by fast industrializing economies such as Brazil. its current structure dates from 1926. Since 2000. all the major players are nowestablishing a strong multinational presence across product segments. based in Paris. created in 1956. Today it employs about 850. Germany Daimler-Benz is the industry's oldest firm.The Brazilian industry in regulated by the Associação Nacional dos Fabricantes de Veículos Automotores (Anfavea). History Brazil The Brazilian automotive industry produced almost 3 million vehicles in 2007. Most of large global companies are present in Brazil. Randon among others. However. trucks and buses)and Agriculture machines with factories in Brazil.Motoror Bajaj Auto (to name just a few).A.5 million cars and 216. MINI and Land Rover.750. which includes Auto makers (automobiles.000 people and produces about 1. Volkswagen. The UK is the 12th largest automobile producer in the world but Russia is poised to overtake it in 2008. such as Ford. Honda. Mercedes-Benz. Britan The British motor industry has always been export oriented. international competitiveness of UK cars have declined consistently since the 1990s and the country became unable to sustain production on par with Germany or France. and also the emerging national companies such as Troller. Agrale.813.894 to 1. light vehicles.. 75% of which are exported. motor vehicle production fell from 1. KOLLAM 11 . Toyota.000 commercial vehicles per year. India and Mexico. Marcopolo S. building automobiles since the late 1880s. In 1998 it bought the American automobile manufacturer IMK.

long a famous name in racing. air-cooled engine. Daimler-Benz produces the upscale Mercedes-Benz. By 1950 Volkswagen was the largest German automobile producer. Hence most automobiles are IMK. General Motors bought it out in 1929. Opel was a bicycle company that started making cars in 1898. BMW (founded 1916). but the Nazi government took control and GM wrote off its entire investment. Many manufacturers limit their automobiles electronically to driving speeds of 250 km/h (155 mph) for safety reasons. Porsche formed his own company. which today produces expensive. In 2008 the Porsche company sought control of the much larger Volkswagen company. it purchased Audi in 1964. Germany is famous for its upscale sedans. In the popular market.Chrysler. then sold out in 2007 at a heavy loss as it never managed bring the division to long term profitability. who was himself a car enthusiast. It was designed in the 1930s by Ferdinand Porsche upon orders from Adolf Hitler. high-quality sports cars. In 1948 GM returned and restored the Opel brand. However production models appeared only after the war. They feature well-designed suspension systems that provide both a soft ride and good handling characteristics. KOLLAM 12 . with its large population squeezed into very high density cities with good public transit. has limited roadways that carry very heavy traffic. beetle-shaped economical "people's car" with a rear-mounted. Opel and Volkswagen are most well known.. Porsche cornered the market for Volkswagen stock and made profits of tens of billions of Euros. Volkswagen is dominant in the popular market. Audi and Porsche are major factors in the luxury market. while apparently gaining control of the bigger company Japan Japan. until then only rich Germans had automobiles. VW's most famous car was the small.

which began with motorcycles. and sold cars under the Datsun brand until it switched to Nissan in the 1980s. South Korea. especially the Prius.K. but also signalling its coming of age thanks to the heavy investment to infrastructure in the country over the decades. its initial operations were merely the assembling of parts imported from Japan and the United States.S. South Korea overtook France in 2005 as one of the top five automotive manufacturing nations in the world. and its hybrid gas-electric vehicles. Japan became the world's leading auto maker in 1980. In the 1990s. Its luxury vehicles are sold under the Acura brand. Honda. Japan is now the biggest auto manufacturing country in the world. the industry manufactured numerous in-house models. quality-conscious management style. plant in Tennessee in the early 1980s and a U. and new car preferred market trends.6 million units every year. and Isuzu. Its luxury models carry the brand Infiniti. which was launched in 1997. the first year since 1905 that the United States had been outproduced by any other nation.small in terms of size and weight. Its luxury models carry the Lexus brand. plant in 1986.South Korean car marques have grown to compete with top established European brands and Hyundai operates the world's largest integrated manufacturing facility in Ulsan. Toyota began making cars in the 1930s and is now the world's largest producer. South Korea is today among the most advanced automobile-producing countries in the world. demonstrating not only its capabilities in terms of design.The South Korean automobile industry is today the fifth largest in the world in terms of production volume and the sixth largest in terms of export volume. It opened its first U. Chart 2. KOLLAM 13 . Other major companies include Subaru.1 IMK. While 50 years ago. Mitsubishi. Mazda. SouthKorean automobile industry Assembly line at Hyundai Motor Company car factory in Ulsan. Nissan began making trucks in 1914. capable of producing 1. The Hyundai Kia Automotive Group is today the second largest automaker in Asia only after Toyota and one of the top five automakers in the world. From a humble beginning. Suzuki. emerged after World War II. and technology. Annual domestic output exceeded one million units in 1988. performance. Toyota is famous for its innovative.

pdf. KOLLAM 14 . http://oica.net/wp-content/uploads/all-vehicles. OICA. IMK.World motor vehicle production v Top 20 motor vehicle producing countries 2007 Motor vehicle production (1000 units) 60007000 8000 9000 Country 1000 2000 3000 4000 5000 10000 11000 12000 11596 10781 8882 6213 (includes GM Belgium) Japan United States PR China Germany South Korea 4086 France 3019 Brazil 2971 Spain 2890 Canada 2578 India 2307 Mexico 2095 UK 1750 Russia 1660 Italy 1284 Thailand 1238 Turkey 1099 Iran 997 Czech Rep. 939 Belgium 844 Poland 785 Reference: "World Motor Vehicle Production by Country: 2006–2007". Retrieved on 2008-03-18.

Chart 2. KOLLAM 15 .2 World Motor Sales Volume Top motor vehicle manufacturing companies by volume 2007 Total motor vehicle production (1000 units) Group Toyota GM Volkswagen Ford Honda PSA Nissan Fiat Renault Hyundai Suzuki Chrysler Daimler BMW Mitsubishi Kia Mazda AvtoVAZ FAW Tata Motors Fuji Chang'an Isuzu Beijing Dongfeng Chery SAIC Brilliance GAZ Volvo (trucks) * 1000 2000 3000 4000 5000 60007000 8000 9000 10000 9497754 9349818 6346222 6247506 3911814 3457385 3431398 2679451 2669040 2617725 2596316 2538624 2096977 1541503 1411975 1369330 1286730 735897 690712 588158 585028 543787 532013 454272 437035 427882 313002 293588 248839 236024 IMK.

OICA.pdf. Table 2. KOLLAM 16 . July 2008.1 Top vehicle manufacturing groups (by volume ) The table below shows the world's largest motor vehicle manufacturing groups. along with the marques produced by each one. Marque Country of Ownership Markets IMK.Harbin Hafei Geely JAC Mahindra Paccar Great Wall Changhe Porsche BYD China National MAN Navistar Fujian UAZ Shannxi Auto Kaima 231488 216774 209880 168556 126960 122605 112083 107170 100376 100202 98441 86758 84138 72162 68160 65790 Heavy Commercial VehiclesHeavy Buses Key Cars Light Commercial Vehicles Total global production: 72178476 Reference: "World motor vehicle production by manufacturer: World ranking of manufacturers 2007". and then alphabetically by marque. The table is ranked by the latest production figures from OICA 2007 for the parent group. http://oica.net/wpcontent/uploads/world-ranking-2007.

Canada. Ireland. Canada. Puerto Rico and Canada Global Lexus Scion** Toyota Division Division Division 2. Middle East Division Division Division Global Continental Europe. Israel. KOLLAM 17 . Porsche Automobile Holding SE (Germany) IMK. Canada. Toyota Motor Corporation (Japan) Daihatsu * Hino * Subsidiary Global. Japan. South Africa. apart from South America with the exception of Chile and Argentina United States. Taiwan Subsidiary United Kingdom 3. South Africa United States. Taiwan Global Global. Middle East Subsidiary Australia. South America and Puerto Rico Global. General Motors Corporation (United States) Buick Cadillac Chevrolet Daewoo GMC Holden Hummer* Opel* Pontiac Saab* Saturn Vauxhall Division Division Division Subsidiary Division United States. except North America and Australia Subsidiary Asia Pacific. South America. Europe. New Zealand. with the exception of Australia Asia. China. Puerto Rico North America.origin 1. Canada and Mexico Subsidiary Global Division United States (excluding Puerto Rico).

China. Nissan Motors (Japan) Infiniti Division United States. Canada. Russia Global 6. Middle East Subsidiary South America and Africa Subsidiary Global 5. South Africa Subsidiary Global. Canada. Middle East. Canada. Honda Motor Company (Japan) Acura Honda Division Division United States. Latin America. except North America Subsidiary Global 4. except North America Subsidiary Global. PSA Peugeot Citroën (France) Citroën Peugeot Subsidiary Global. Taiwan. except United States and Canada 7. IMK. KOLLAM 18 . Ford Motor Company (United States) Ford Lincoln Mercury Troller Volvo (cars) Division Division Division Global*** United States. Canada. Middle East United States.Audi Bentley Bugatti Lamborghini Porsche Scania SEAT Škoda Volkswagen Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Global Subsidiary Europe.

Latin America. (Italy) Abarth Alfa Romeo Ferrari Fiat Iveco Lancia Maserati Subsidiary Global. Fiat S. Middle East. South America Division Global 12.A. Chrysler LLC (United States) Chrysler Dodge Jeep Division Division Division Global Global Global IMK. except North America Subsidiary Global. Africa Division Global. except United States and Canada Subsidiary Asia.p. (France) Dacia Renault (cars) Renault Samsung Subsidiary Europe. Suzuki Motor Corporation (Japan) Maruti Suzuki Suzuki Subsidiary India. Hyundai Motor Company (South Korea) Hyundai Division Global 11. KOLLAM 19 .Korea. except United States and Canada Subsidiary Global. Canada (the 8C is sold in the USA) Subsidiary Global Subsidiary Global. except United States and Canada Subsidiary Global. except North America Subsidiary Global 9. Russia. South America 10.A. Asia. Europe Nissan Division Global 8. Renault S.

Sweden. Kia Motors (South Korea) Kia Subsidiary Global 17. Daimler AG (Germany) Freightliner Maybach Mercedes-Benz Mitsubishi Fuso Smart Subsidiary North America. Southeast Asia. KOLLAM 20 . Western Europe. FAW Group (People’s Republic of China) Besturn Hongqi Xiali Division Division China China Subsidiary China IMK. AvtoVAZ (Russia) Lada VAZ Division Division Russia. Europe Russia. Finland. South Africa 14. Eastern Europe 19. South Africa Division Division Global Global Subsidiary Global Division North America. Mitsubishi Motors Corporation (Japan) Mitsubishi Division Global 16.13. Mazda Motor Corporation (Japan) Mazda Division Global 18. BMW AG (Germany) BMW MINI Rolls-Royce Division Division Global Global Subsidiary Global 15.

Chang'an Automobile (People’s Republic of China) Chang'an/Chana JMC Landwind Division Division Division China. South Africa China China 23. Chery Automobile (People’s Republic of China) IMK. Dongfeng Motor Corporation (People’s Republic of China) Dongfeng Division China 26. Tata Motors Limited (India) Hispano Jaguar Land Rover Tata Tata Daewoo Subsidiary Europe Subsidiary Global Subsidiary Global Division India. KOLLAM 21 . Fuji Heavy Industries (Japan) Subaru Division Global 22. South Africa Subsidiary South Korea 21. Isuzu Motors (Japan) Isuzu Division Global except North America 24. Beijing Automotive Industry Holding Corporation (People’s Republic of China) BAW Foto Subsidiary China Subsidiary China 25.Jiefang Haima Division China Subsidiary China 20.

Harbin Hafei Automobile Industry Group (People’s Republic of China) Hafei Division China 32.Chery Division China. South Africa. Geely Automobile (People’s Republic of China) Geely Maple Division Division China China IMK. Brilliance China Automotive Holdings (People’s Republic of China) Brilliance Jinbei Division China Subsidiary China 29. South Africa. Southeast Asia except Thailand 27. Australia 28. Volvo Group (Sweden) Mack Renault (trucks) Nissan Diesel Volvo (trucks) Subsidiary Global Subsidiary Global Subsidiary Global Division Global 31. Europe. GAZ (Russia) GAZ LDV LiAZ Division Russia Subsidiary Europe Subsidiary Russia 30. Shanghai Automotive Industry Corporation (People’s Republic of China) MG Roewe SsangYong Subsidiary UK Division China Subsidiary South Korea. KOLLAM 22 .

MAN AG (Germany) MAN Division Europe IMK. BYD Auto (People’s Republic of China) BYD Division China 39. KOLLAM 23 . Anhui Jianghuai Automobile Company (People’s Republic of China) JAC Division China 34. Jiangxi Changhe Suzuki Automobile Company (People’s Republic of China) Changhe Division China 38. South Africa 37. Great Wall Motor (People’s Republic of China) Great Wall Division China. South Africa 35.33. Mahindra (India) Mahindra Division India. Paccar Inc (United States) DAF Ken worth Leyland Peterbilt Subsidiary Global except United States and Canada Division North America Subsidiary Europe Division North America 36. China National Heavy Duty Truck Group (People’s Republic of China) CNHTC Division China 40.

KOLLAM 24 .CHART 2.3 CUSTOMER SATISFACTION INDEX 2008 India Customer Satisfaction Index (CSI) IMK.

KOLLAM 25 .COMPANY PROFILE IMK.

having its Registered Office at Indus House. KOLLAM 26 .  Highest Sales growth (All model Category B City)  Best Market Share in B-Category City Indus Motor Company Private Limited. South Gate of Cochin IMK. Customer Satisfaction Index and Sales Satisfaction Index that has also contributed to Indus Success. This performance linked Award is based on operational Excellence. 1 in Balanced Score Card with Platinum Plus. No other Maruti dealer in India has been able to reach such heights within one year. Indus bagged 11 awards from Maruti Suzuki including ‘The Over All Excellence Award’. Maruti Genuine Accessories. Infrastructure & above all Customer Satisfaction. Indus has the sales record in new Maruti cars. True Value cars. Chakorathukulam. Ltd. It has extended its service from Kerala to Chennai and its target is to cover all the major cities in South India.  Highest MGA offtake all India Winner  Highest Maruti SBI sales all India Winner  Best HR practice (Runner up) all India  CSI non JD power city winner. Opp. Indus will be committed to provide quality service to all their customers and will maintain the No.With an all time record sale of 22786 Maruti cars in the financial year 2006-07. The authorized Maruti dealers has become No. Another prestigious Award received by Indus is the No. The No. Greece.Indus Motors Pvt. And the Award for Highest Car Sales in India. Kozhikode and the Corporate Office. 1 position. 1 in India. In the All India Dealers Conference 2007 held at Athens. 1 Dealer in India. Achievements  Overall Excellence Award 9 (Champion of Champions)  Highest Car Sales all India Winner.  Highest Pre-owned Car Sales all India Winner  Sales Satisfaction Index Winner (South Zone)  Innovative Service Marketing Award. Indus Motors has 23 service centers across Kerala from Trivandrum to Kasargod. 1 Maruti dealer in Kerala become No.

1984 with the main objective of dealing in motor vehicles in the State of Kerala & Tamilnadu. Their workshops are ideally located in all the cities. Indus Motor Company Pvt. P. was incorporated on 11th July.  Indus No. Abdul Wahab. HOW INDUS IS BETTER. civil construction and LPG & Petroleum plant.1 in INDIA in Car Sales  Record sale – 22. has 5 new car sales showrooms.786 cars in 2006-07  No. all spread across India. Ltd.Shipyard. plantations.. Service stations Indus Motors Service Network is available through Kerala from Trivandrum to Kanhangad for your immediate service work/ Accident repair work. The PEEVEES Group has interests in educational institutions.V.1 Platinum Plus Dealer in INDIA  Best Dealer – Overall Excellence Award  23 Authorized workshops in Kerala  Largest service network in India  Customer Satisfaction – 2nd Best in India  11 Awards from Maruti this year  Maruti Dealer since 1986 Sales and Service Indus Motor Company Pvt. IMK. KOLLAM 27 . Ltd. provides the entire range of products & services available in the Maruti Suzuki stable. 4 Maruti True Value Outlets. Indus belongs to the renowned PEEVEES Group promoted by the prominent NRI businessman Mr.. Member Of Parliament. Thevara. 24 state-of-the-Art Maruti Service Stations. Indus’s brekdown accident recovery vehicles are available in all the cities. Indus’s expertised service personnel will be helping to your Vehicle problems.

Through 2004. Marutis are sold in India and various several other countries. the company had not started the production and a prototype test model was met with criticism and skepticism. and the company had come out with a new entrant. accounting for over 50 per cent of the domestic car market. Maruti entered into this collaboration with Suzuki Motors. though the actual production commenced in 1983. This exclusive rights of production generated some criticism in certain quarters. Over the next few years.Around 1970. Indira Gandhi decided that the project should not be allowed to die. The name of the car was chosen as "Maruti". cost-effective. after a Hindu deity named Marut. the company was provided with free land. Maruti Udyog Limited (MUL) was established in February 1981. KOLLAM 28 .Maruti Suzuki India Ltd-A Corporate profile Maruti Suzuki India Limited (MSIL.In the early days under the powerful patronage of Sanjay Gandhi. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries. depending upon export orders. political advisor and younger son to the then Prime Minister of India. the company was sidelined due to the Bangladesh Liberation War and emergency. Sanjay Gandhi's company was christened Maruti Limited. is India's largest passenger car company. Maruti has produced over 5 Million vehicles.At that time Hindustan Motors' Ambassador was the chief car. low maintenance compact car for the Indian middle-class. The media perceived it to be another area of growing corruption.[5]After his death. tax breaks and funds. Indira Gandhi. formerly Maruti Udyog Limited). Indira Gandhi's cabinet passed a unanimous resolution for the development and production of a "People's Car".000 cars for the decade ending 1983. [4] Unfortunately. The collaboration heralded IMK. the Premier Padmini which was slowly gaining a part of the market share dominated by the Ambassador. Sanjay Gandhi was awarded the exclusive contract and licence to design. which was directly targeted at Indira Gandhi. the Indian car market had stagnated at a volume of 30. The company went into liquidation in 1977. develop and manufacture the "People's Car". envisioned the manufacture of an indigenous.000 to 40. Till the end of 1970s. a subsidiary of Suzuki Motor Corporation of Japan. For the next ten years. Sanjay Gandhi. Maruti started to fly only after the death of Sanjay Gandhi. when Suzuki Motors joined the Government of India as a joint venture partner with 50% share.

Maruti Suzuki India Ltd. See how they have done that over the 25 years The company has crossed the milestone of becoming the first Indian company in March 1994.000 vehicles per annum. the company has modernize the existing facilities and expand its capacity by 1. 4 billion expansion project at the current site. on April 19. has ushered a revolution in the Indian car industry.00.820 cars. It is known for its mass-production and selling of more than a million cars.00.000 to 40. By the year 1993 the company had sold up to 1. This car is meant for an average Indian individual which is affordable as well as has elegant appeal. The car went on sale on December 14. the total production of the company exceed by 4.a revolution in the Indian car industry by producing the Maruti 800. mostly by selling its chief product the Maruti 800s. By the year 1998-99.000 cars for the decade ending 1983.000 units. becoming the first Indian company to cross this milestone. With the coming of each and every year. Its cars operate on Japanese technology.000 vehicles. They have built trust by aligning theirselves with the needs of customers. 1983.96. Maruti Suzuki India Ltd was established in December 1983. is the India's largest automobile company which entered in the market with affirmed aim to render high quality fuel – efficient and low cost vehicles. it produced one million vehicles. Maruti comes in a variety of models in the 800 segment. It created a record by taking 13 months time to go from design to rolling out cars from a production line.be it with the products themselves or with the service standards. pliable to Indian conditions and Indian car users. Along with them. by manufacturing in totality one million vehicles. Maruti has completed Rs. By March 1994. Maruti has always spelt trust . It reached the two million mark in October. 1997 and rolled out its 4 millionth vehicle. is the result of collaboration of Maruti with Suzuki of Japan. Recently to ward off the growing competition. In the small car segment it produces the Maruti 800 and the Zen. the Indian car market had stagnated at a volume of 30. This was from where Maruti took over.96.820. Maruti Suzuki India Ltd. an Alto-LX. 2003. which has raised the total production capacity to over 3.20. the company also IMK. KOLLAM 29 . The big car segment includes the Maruti Esteem and the Maruti 1000. Sales figure in the year 1993 has reached up to 1. At this time. Maruti Suzuki India Ltd.

Headquarter in Gurgaon. The first commercial consignments of 480 cars were sent to Hungary. It has a market share of 47% in the domestic market. is Rs. Kenya. Most of the service stations are managed on franchise basis. 4. Uganda. Since inception. Benin. KOLLAM 30 . Sri Lanka.000 units to Europe and other countries. the company is India's leading automobile manufacturers and the market leader in the car segment. Other models includes Wagon R and the Baleno. Service is a major revenue generator of the company. Other automobile companies have not been able to match this benchmark set by Maruti. Djibouti. Maruti have produced and sold over 7. By sending a consignment of 571 cars to the same country Maruti crossed the benchmark of 3.000 cars.5 million vehicles in India and exported over 500. Maruti has a strong domestic market presence in India. on 17 September 2007. Europe. Chile. Maruti Exports Limited is the subsidary of Maruti Udyog Limited with its major focus on exports and it does not operate in the domestic Indian market. Ethiopia. Other Service Provided by Maruti • Maruti Insurance IMK. Angola. Morocco. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. Both in terms of volume of vehicles sold and revenue earned. Maruti Udyog was renamed to Maruti Suzuki India Limited.753. The current market share of Indian car industry is given below. Authorized Service Stations Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India. where Maruti trains the local staff. 00. Since its inception export was one of the aspects government was keen to encourage. Sales recorded in June 2008. Costa Rica and El Salvador are some of the markets served by Maruti Exports.manufactures Maruti Omni.58 crores.

S. Later in 1987 he was promoted as Chief General Manager. Mr. Bhargava later assumed the office of Part-Time Chairman.Bhargava.S. Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Bhaskarudu as the Manging Director on August 27. Materials and in 1993 as Joint Managing Director. Currently he is on the Board of Directors.• • • Maruti Finance Maruti TrueValue Maruti Driving School Key personnel Initially R. PRODUCT PROFILE Till recently whenever we think of Maruthi we think of it as 800 due to the huge sales it achieved. 1997. After completing his five year tenure. KOLLAM 31 . Till today he is regarded as instrumental for the success of Maruti Udyog. Joining in 1982 he held several key positions in the company before heading the company as Managing Director.C. It was like a symbol of luxury for the middle class.L. was the managing director of the company since the inception of the joint venture. The Government nominated Mr. 1989 Director. Mr. 1998 as Director. Productions and Projects.N. Now situations are changing IMK.

KOLLAM 32 .1 Distribution Showing the age wise classification of respondents IMK.and people are looking at Maruthi stable for the wide range of products they are offering. India’s largest selling car till 2004  Maruti Omni: Launched 1984  Maruti Gypsy: Launched 1985  Maruti 1000: Launched 1990  Maruti Zen: Launched 1993. New generation Zen (First generation MR Wagon in Japan) to be introduced 2006  Maruti Esteem: Launched 1994  Maruti Wagon. Currently the largest selling car in India  Maruti Grand Vitara: Launched 2003  Maruti Grand Vitara XL-7  Maruti Versa: Launched 2004  Maruti Swift: Launched 2005 Table 4. The various models and brands that are sold by Maruthi in the order of their launch are  Maruti 800: Launched 1983.R: Launched 1999 Modified 2006  Maruti Baleno : Launched 1999  Maruti Alto: Launched 2000.Modified 2003 Production to be halted 2006.

of respondents 20 36 24 10 10 100 Percentage 20 36 24 10 10 100 The above table shows that.e. 36 percentage belonged to the age category of 26-33 .Age 18-25 26-33 34-41 42-49 Above 50 Total Source: Survey data Inference No.1 Diagrammatic representation of age wise classification of respondents IMK. Chart 4. KOLLAM 33 .and. 24 percentage belonged to the age category of 34-41 and. i.10 percentage. 20 percentage of respondents belonged to the age category of 18-25. the least percentage of respondents fall under the age category of 42-49 and above 50 respectively.

2 Distribution Showing the Gender wise classification of respondents Gender IMK. of respondents Percentage 34 .18-25 26-33 34-41 42-49 above 50 Table 4. KOLLAM No.

KOLLAM 35 . 96 percentage of the respondents were male and 4 percentage were belonged to female.Male Female Total Source: Survey data Inference 96 4 100 96 4 100 The above table reveals that. Chart 4.2 Diagrammatic representation of Gender wise classification of respondents IMK.

KOLLAM 36 .Male Female Table 4.3 Distribution Showing the level of Qualification of respondents IMK.

Chart 4. 42 percentage of the respondents were belong to the qualification of Degree. 30 percentage of the respondents were belong to the other category. of respondents 8 42 20 30 100 Percentage 8 42 20 30 100 The above table infer that. KOLLAM 37 .3 Diagrammatic representation of Qualification of respondents IMK. 20 percentage of the respondents were belong to PG and only 8 percentage of the respondents were belong to SSLC.Qualification SSLC Degree PG Others Total Source : Survey data Inference: No.

4 Distribution showing the opinion of respondents regarding Ownership Owners Owing No.SSLC Degree PG Others Table 4. KOLLAM 38 .of respondents 100 Percentage 100 IMK.

all of the respondents were car owners Chart 4.4 Diagram showing the opinion of respondents regarding Ownership IMK. KOLLAM 39 .Not owing Total Source : Survey data Inference Nil 100 Nil 100 The above table shows that.

KOLLAM 40 .5 Distribution showing the opinion of respondents regarding Brand usage IMK.Owing Not owing Table 4.

8 percentage of the respondents were using Tata .and12 percentage of the respondents were using Hyundai and 10 percentage of the respondents were using Chevrolet.of respondents 70 8 10 12 100 Percentage 70 8 10 12 100 The above table shows that.5 Diagram showing the opinion of respondents regarding Brand usage IMK. and . KOLLAM 41 . Chart 4.Brand Maruti Tata Chevrolet Hyundai Total Source : Survey data Inference No.70 percentage of the car owners were using Maruti.

6 Distribution showing the opinion of respondents regarding Mode of awareness IMK.Maruti Tata Chevrolet Hyundai Table 4. KOLLAM 42 .

19 percentage each came to know about the company through dealers and other modes and 8 percentage respondents became aware about the Maruti vehicles through advertisements.signaling its strong market acceptance. 54 percentage of respondents came to know about Maruti through their friends.of respondents 8 19 54 19 100 Percentage 8 19 54 19 100 The above table shows that..6 Diagram showing the opinion of respondents regarding Mode of awareness IMK. KOLLAM 43 .Mode Advertisement Dealers Friends Others Total Source: Survey data Inference No. Chart 4.

Advertisement Dealers Friends Others Table 4.7 Distribution showing the opinion of respondents regarding Usage of Maruti Vehicles IMK. KOLLAM 44 .

Opinion Used Not Used Total Source: Survey data Inference No.of respondents 89 11 100 Percentage 89 11 100 The above table infer that.89 percentage of respondents have used vehicles of Maruti and only 11 percentage of respondents have not used Maruti motors vehicles yet. KOLLAM 45 .7 Diagram showing the opinion of respondents regarding Usage of Maruti vehicles IMK. Chart 4.

Used Not used Table 4.of respondents Percentage IMK.8 Distribution showing the opinion of respondents regarding Reason for preffering Maruti vehicles Reasons No. KOLLAM 46 .

Chart 4. KOLLAM 47 .22 percentage of the respondents preffered due to its quality.8 Diagram showing the opinion of respondents regarding reason for preffering Maruti vehicles IMK.suitability for long driving etc.Brand image Quality Price Others Total Source: Survey data Inference 46 22 12 20 100 46 22 12 20 100 The above table. 46 percentage of the respondents preffered maruti vehicles due to its brandimage.reveals that.20 percentage of the respondents preferred maruti vehicles for reason in other category such as loading capacity. and only 12 percentage of the respondents preffered maruti vehicles considering its price.

Brand image Quality Price Others Table 4. KOLLAM 48 .9 Distribution showing the opinion of respondents regarding Product range IMK.

65 percentage of the respondents felt that the product range of the Maruti vehicles was quiet good and 25 percentage of the respondents were of the opinion that the company’s product range was excellent. Chart 4.Opinion Excellent Good Average Poor Total Source: Survey data Inference No. KOLLAM 49 .9 Diagram showing the opinion of respondents regarding Product range IMK.and only 10 percentage of the respondents were of the opinion that the company’s product range was average and none of them were of the opinion that the company’s product range was poor.of respondents 25 65 10 Nil 100 Percentage 25 65 10 Nil 100 The above table shows that.

of respondents Percentage IMK.Excellent Good Average Poor Table 4. KOLLAM 50 .10 Distribution showing the opinion of respondents regarding Product durability Opinion No.

None of the respondents were of the opinion that the products durability is average or poor. 57 percentage of the respondents were of the opinion that product has good durability period.10 Diagram showing the opinion of respondents regarding Product durability IMK.43 percentage of the respondents said that product has got excellent durability period. KOLLAM 51 . Chart 4.Excellent Good Average Poor Total Source: Survey data Inference 43 57 Nil Nil 100 43 57 Nil Nil 100 The above table infer that.

of respondents 90 Percentage 90 IMK.Excellent Good Average Poor Table 4. KOLLAM 52 .11 Distribution showing the opinion of respondents regarding Brand name Opinions Influential No.

Chart 4.11 Diagram showing the opinion of respondents regarding Brand name IMK. 90 percentage of the respondents felt that brand name does influence the sales of Maruti vehicles and only 10 percentage of respondents felt that the otherway that brand name doesn’t have much relevance in the sales of Maruti vehicles. KOLLAM 53 .Non Influential Total Source: Survey data Inference 10 100 10 100 The above table indicates that.

of respondents 20 Percentage 20 54 . KOLLAM No.Influential Non Influential Table 4.12 Distribution showing the opinion of respondents regarding Most accepted product Products Maruti 800 IMK.

Baleno. Chart 4.12 Diagram showing the opinion of respondents regarding Most accepted product IMK.Gypsy Grand vitara.Swift Omni Alto Wagon R Versa Esteem Grand Vitara Gypsy Zen Estilo SX4 Baleno Total Source: Survey data Inference 12 10 42 7 Nil 3 Nil Nil 2 4 Nil 100 12 10 42 7 Nil 3 Nil Nil 2 4 Nil 100 The above table reveals that. the most accepted product of Maruti vehicles in the market was Maruti Alto categories as suggested by and the second most accepted maruti vehicle was Maruti 800 as favourd by 20 percentage of the respondents and the least accepted maruti vehicles in the market was Versa. KOLLAM 55 .

KOLLAM 56 .13 Distribution showing the opinion of respondents regarding Market Potential Brand Chevrolet Maruti Tata Hyundai No.of respondents 20 45 10 25 Percentage 20 45 10 25 IMK.Maruti 800 Swift Omni Alto Wagon R Esteem Zen Estilo SX4 Table 4.

and the remaining 10 percentage of the respondents preferred Tata as the best one. Chart 4.20 percentage of the respondents preferred Chevrolet as the better one .13 Diagram showing the opinion of respondents regarding Market Potential IMK.Total Source: Survey data Inference 100 100 The above table shows that . KOLLAM 57 .45 percentage of respondents quoted that Maruti has got the highest market potential and 25 percentage of the respondents opined Hyundai as the best.

KOLLAM 58 .Chevrolet Maruti Tata Hyundai Table 4.14 Distribution showing the opinion of respondents regarding Most Influential Feature of Maruti Vehicles IMK.

of respondents 12 50 38 100 Percentage 12 50 38 100 The above table reveals that. KOLLAM 59 .38 percentage felt that the fuel efficiency was its most influential feature and the remaining 12 percentage of the respondents quoted that the price of the product was its most influential feature.Features Price Appearance & Style Fuel efficiency Total Source: Survey data Inference No.14 Diagram showing the opinion of respondents regarding Most Influential Feature of Maruti vehicles IMK. 50 percentage of respondents felt that the most influential feature of maruti vehicle was its Appearance and Style. Chat 4.

of respondents 82 Percentage 82 IMK. KOLLAM 60 .Price Appearance & Style Fuel efficiency Table 4.15 Distribution showing the opinion of respondents regarding Appearance leads to increase sales Opinions Improve No.

82 percentage of respondents believed that by improving the appearance and style of the products of the company can improve its sales and only 18 percentage felt the other way that improving appearance and style will not result in increase of sales.Not improve Total Source: Survey data Inference 18 100 18 100 The above table indicates that. Chart 4. KOLLAM 61 .15 Diagram showing the opinion of respondents regarding Appearance leads to increase sales IMK.

16 Distribution showing the opinion of respondents regarding improved fuel efficiency enhancing the sales Opinions No. KOLLAM 62 .of respondents Percentage IMK.Improve Not improve Table 4.

Chart 4. KOLLAM 63 .Effect No effect Total Source: Survey data Inference 100 Nil 100 100 Nil 100 The above table we can infer that all the respondents i.100 percentage of respondents said that increasing the fuel efficiency will definitely result in increase of sales.e.16 Diagram showing the opinion of respondents regarding improved fuel efficiency enhancing the sales IMK.

KOLLAM No.of respondents Percentage 64 .Effect No effect Table 4.17 Distribution showing the opinion of respondents regarding Satisfaction level of Maintenance of Maruti vehicles Satisfaction Level IMK.

34 percentage of the respondents had highly satisfied with the maintenance. Chart 4.56 percentage of the respondents were satisfied with the maintenance of maruti vehicles.10 percentage of the respondents were moderately satisfied with the maintenance and none of them were dissatisfied with maintenance of maruti vehicles.17 Diagram showing the opinion of respondents regarding Maintenance of Maruti vehicles IMK.Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference 34 56 Nil 10 Nil 100 34 56 Nil 10 Nil 100 The above table reveals that. KOLLAM 65 .

18 Distribution showing the opinion of respondents regarding Satisfaction level of Fuel efficiency of Maruti vehicles IMK. KOLLAM 66 .60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied Neither satisfied nor dissatisfied Table 4.

of respondents 13 60 Nil 27 Nil 100 Percentage 13 60 Nil 27 Nil 100 The above table shows that.18 Diagram showing the opinion of respondents regarding Fuel efficiency of Maruti vehicles IMK.27 percentage of the respondents had moderately satisfied with the fuel efficiency of maruti vehicles.60 percentage of the respondents were satisfied with the fuel efficiency of maruti vehicles. Chart 4.13 percentage of the respondents were highly satisfied with the fuel efficiency of maruti vehicles. none of the respondent was dissatisfied with the fuel efficiency of maruti vehicles.Satisfaction level Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference No. KOLLAM 67 .

19 Distribution showing the opinion of respondents regarding Satisfaction level of Pick up of Maruti vehicles Satisfaction level Highly Satisfied IMK.60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied Neither satisfied nor dissatisfied Table 4. KOLLAM No.of respondents Nil Percentage Nil 68 .

KOLLAM 69 . Chart 4.19 Diagram showing the opinion of respondents regarding Pick up of Maruti vehicles IMK.Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference 32 8 40 20 100 32 8 40 20 100 The above table reveals that.20 percentage of the respondents were dissatisfied with the pickup of maruti vehicles and 8 percentage of the respondents were Neither satisfied nor dissatisfied with the pickup of maruti vehicles.32 percentage of the respondents had satisfied with the pickup of maruti vehicles.and none of the respondents were highly satisfied with pickup of maruti vehicles.40 percentage of respondents were moderately satisfied with the pickup of maruti vehicles.

KOLLAM 70 .40 35 30 25 20 15 10 5 0 Highly Satisfied Moderately Dissatisfied Neither satisfied Table 4.20 Distribution showing the opinion of respondents regarding Satisfaction level of Price of Maruti vehicles IMK.

50 percentage of the respondents were moderately satisfied with the price of maruti vehicles.15 percentage of the respondents were dissatisfied with the price of maruti vehicles and none of them were highly satisfied with the price of maruti vehicles.20 Diagram showing the opinion of respondents regarding Price of Maruti vehicles IMK. KOLLAM 71 . Chart 4.35 percentage of the respondents were satisfied.of respondents Nil 35 Nil 50 15 100 Percentage Nil 35 Nil 50 15 100 The above table indicates that.Satisfaction level Highly Satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference No.

50 Highly 40 30 20 10 0 Satisfied Moderately Dissatisfied Neither satisfied

Table 4.21 Distribution showing the opinion of respondents regarding Resale value

IMK, KOLLAM

72

Opinion Getting Not getting Total Source : Survey data Inference

No.of respondents 96 4 100

Percentage 96 4 100

The above table reveals that,96 percentage of the respondents said maruti vehicles had better resale value and only 4 percentage of the respondents opined maruti vehicles had not getting resale value.

Chart 4.21 Diagram showing the opinion of respondents regarding Resale value

IMK, KOLLAM

73

Getting Not getting

Table 4.22 Distribution showing the opinion of respondents regarding satisfaction level of Service availability of Maruti vehicles IMK, KOLLAM 74

Satisfaction level Highly satisfied Satisfied Neither satisfied nor dissatisfied Moderately satisfied Dissatisfied Total Source: Survey data Inference

No.of respondents 26 70 Nil 4 Nil 100

Percentage 26 70 Nil 4 Nil 100

The above table reveals that,70 percentage of the respondents were satisfied with the service availability of maruti vehicles,26 percentage of the respondents had highly satisfied with the service availability of maruti vehicles,4 percentage of the respondents were moderately satisfied with the service availability of maruti vehicles and none of them were dissatisfied with the service availability of maruti vehicles.

Chart 4.22 Diagram showing the opinion of respondents regarding Service availability of Maruti vehicles

IMK, KOLLAM

75

KOLLAM 76 . IMK. 24 percentage belonged to the age category of 34-41 and 20 percentage of respondents belonged to the age category of 18-25. As regards to the level of age in the study area reveals that 36 percentage belonged to the age category of 26-33 .80 70 60 50 40 30 20 10 0 Highly Satisfied Moderately Dissatisfied Neither satisfied FINDINGS 1.

8. 70 percentage of the car owners were using Maruti. and .and12 percentage of the respondents were using Hyundai and 10 percentage of the respondents were using Chevrolet. 3. Regarding Brand usage. 65 percentage of the respondents felt that the product range of the Maruti vehicles was quiet good and 25 percentage of the respondents were of the opinion that the company’s product range was excellent and none of them were of the opinion that the company’s product range was poor. 54 percentage of respondents came to know about Maruti through their friends. 9. 4. As regards to the gender in the study area reveals that.43 percentage of the respondents said that product has got excellent durability period. 8 percentage of the respondents were using Tata. Regarding the reason for preffering Maruti vehicles. 57 percentage of the respondents were of the opinion that product has good durability period. and only 12 percentage of the respondents preffered maruti vehicles considering its price. 5. 89 percentage of respondents have used vehicles of Maruti and only 11 percentage of respondents have not used Maruti motors vehicles yet. 90 percentage of the respondents felt that brand name does influence the sales of Maruti vehicles and only 10 percentage of respondents felt that the otherway that brand name doesn’t have much relevance in the sales of Maruti vehicles.2. 6. 11. 10. Regarding Usage of Maruti Vehicles. 20 percentage of the respondents were belong to PG. Regarding Brand name. all of the respondents were car owners. Regarding Product range. Regarding Product durability. 30 percentage of the respondents were belong to the other category. KOLLAM 77 . As regards to the level of qualification in the study area reveals that 42 percentage of the respondents were belong to the qualification of Degree. Regarding ownership. 96 percentage of the respondents were male and 4 percentage were belonged to female. 46 percentage of the respondents preffered maruti vehicles due to its brandimage. 7. IMK. Regarding Mode of awareness. and 8 percentage respondents became aware about the Maruti vehicles through advertisements.

13. 18. none of the respondent was dissatisfied with the fuel efficiency of maruti vehicles. 45 percentage of respondents quoted that Maruti has got the highest market potential and 25 percentage of the respondents opined Hyundai as the best. Regarding Market potential. 50 percentage of most influential feature of maruti vehicle was its respondents felt that the Appearance and Style and 12 percentage of the respondents quoted that the price of the product was its most influential feature 15. 17. 60 percentage of the respondents were satisfied with the fuel efficiency of maruti vehicles. 10 percentage of the respondents were moderately satisfied with the maintenance and none of them were dissatisfied with maintenance of maruti vehicles. 16. 13 percentage of the respondents were highly satisfied with the fuel efficiency of maruti vehicles. 56 percentage of the respondents were satisfied with the maintenance of maruti vehicles.20 percentage of the respondents preferred Chevrolet as the better one .Gypsy Grand vitara. Regarding Satisfaction level of Maintenance of Maruti vehicles. Regarding Most Influential Feature of Maruti Vehicles. Regarding of sales. KOLLAM 78 . Regarding Most accepted products.Baleno.12.and the remaining 10 percentage of the respondents preferred Tata as the best one 14. Regarding Satisfaction level of Fuel efficiency of Maruti vehicles. 82 percentage of respondents believed that by improving the appearance and style of the products of the company can improve its sales and only 18 percentage felt the other way that improving appearance and style will not result in increase of sales. Regarding Appearance leads to increase sales. 100 percentage of respondents said that increasing the fuel efficiency will definitely result in increase IMK. the most accepted product of Maruti vehicles in the market was Maruti Alto categories as suggested by and the second most accepted maruti vehicle was Maruti 800 as favourd by 20 percentage of the respondents and the least accepted maruti vehicles in the market was Versa. improved fuel efficiency enhancing the sales.

70 percentage of the respondents were satisfied with the service availability of maruti vehicles and 26 percentage of the respondents had highly satisfied with the service availability of maruti vehicles. Regarding Satisfaction level of Pick up of Maruti vehicles. I found that the entire experience very rewarding. This study has given me an insight into the plus and drawbacks of Maruti. 8 percentage of the respondents were Neither satisfied nor dissatisfied with the pickup of maruti vehicles. Regarding Satisfaction level of Price of Maruti vehicles. 22.and none of the respondents were highly satisfied with pickup of maruti vehicles 20. KOLLAM 79 . 40 percentage of respondents were moderately satisfied with the pickup of maruti vehicles. The company has a wide range of products and good after sales IMK. Regarding Resale value. 50 percentage of the respondents were moderately satisfied with the price of maruti vehicles.and15 percentage of the respondents were dissatisfied with the price of maruti vehicles. CONCLUSION As my experience I would like to say that this study was very beneficial for me. 35 percentage of the respondents were satisfied. Regarding satisfaction level of Service availability of Maruti vehicles. 21.19. I could get a good idea about the market potential of Maruti vehicles. 96 percentage of the respondents said maruti vehicles had better resale value and only 4 percentage of the respondents opined maruti vehicles had not getting resale value.

For increasing the sales. Grand Vitara. SUGGESTIONS 1. KOLLAM 80 . Their new innovations and brands are well conceived by the customers and have succeeded in achieving a goodwill which other companies have struggled to achieve in a longer span of time. IMK. with the help of trained sales executives. caravans etc. organize customer contact programmes. 2. Company needs to formulate new strategy for improving sale of its product of versa. and Baleno. specially of Maruti vehicles and their analysis. with the help of data collected through both primary and secondary sources regarding the market position of different brands of cars. Gypsy. 3.service. free service camps. The company ensures 100% quality in almost all of its products. Maruti has acquired formidable expertise in designing and developing cars to meet varying customer needs.The study was done with the intend of identifying the market potential of Maruti in the Trivandrum district. It has more customized products and the firm has unbeatable quality checking measures. Introduce new sales promotion strategy for competing with other brands.

Company needs to take measures for improving stylish interiors with global safety standards. good variants within a product will provide further sale. For increasing the sales. Company needs to take measure for the diesel vehicles to avoid starting trouble. Make effective utilization of advertising media especially visual media and print media. Company should more often organize social meetings or gatherings with employees for interaction and creating an environment whereby employees get motivated to perform at their best efficiency 7. KOLLAM 81 .4. 8. IMK. 6. 5.