KEYNOTES

1
J u l i e Da nc e
You may know Julie Dance as her alter ego @AngryJulie, on Twitter and pretty much everywhere else. A local government employee, she’s served the public for the past 15 years. In 2005, Julie’s son was born and she started a family blog to share memories, as opposed to those spammy photo emails that scream, “look at my kid, he rolled over.” Seven years later, she shares her photographs, projects, memories, and other randomness with the world on her thriving blog, Angry Julie Monday. A Pinterest and Instagram rock star, Julie speaks about internet privacy issues and working with brands in regards to social media.

4 Ted

Ng u y e n

@AngryJulie

Ted Nguyen is a nationally award-winning public relations and social media communications professional with more than 20 years of developing and executing cost-effective programs. His mostrecent accomplishment includes winning Best Social Media Program and Best Email Campaign in 2011 from the Internet Marketing Association and the communications industry’s mostprestigious honor—the national Silver Anvil award from the Public Relations Society of America in 2008 for best issues management program. In 2007, Ted was honored as the “PR person of the year” by PR News magazine at the National Press Club in Washington, D.C.

@TedNguyen

2 Reggie
E s calante
Reggie Escalante got his start as a Certified Public Accountant (CPA), in the private equity industry, on the East Coast. Through his experience interacting with heads of state and influential investors, he learned to choose his words wisely and observe his audience. His transition with Neuro Linguistic Programming (NLP) went from working with investment clients to preparing clients for business negotiations and later to becoming a personal dating coach, on whom a television network is now basing a show. As a happily married husband and father to two boys, Reggie is one of the most loved tweeps in Orange County, and was recently named a “Top Five to Follow,” by OC Metro magazine.

5 Chelsey
Veturis
Chelsey Veturis is prolific social media user who’s built a following thousands-strong, in less than a year’s time. People enjoy her fresh and authentic style on Twitter. She’s been named one of the “100 Greatest Women in Social Media,” a “Top 50 Tweep to Follow,” and an authority on Social Media, Orange County, and Technology. She is proficient in using video to wield influence for good; she’s used video to promote non-profits such as Operation Smile, Project Playhouse, the Cameron Siemers Foundation, the Irvine Public Schools Foundation, and HomeAid Orange County. In her spare time, Chelsey is a cheer coach, choreographer, and hostess of OC Tweetups.

@OakleyOC

@ChelseyVeturis

3 Justin
M o o r e -B r ow n
Justin Moore-Brown is an Orange County-based, Alabama-born brand builder who has been working with small businesses for the past six years (with a brief stint as a Gourmet Food Truck Operator). Justin helps businesses develop, redevelop, and implement their visual brand both on and offline through print, web and social design. Currently, he’s the lead designer at Bonfire, LLC, a new marketing agency in Orange County that works with small business owners of niche industries through strategic marketing and design packages. One of the funniest tweeps on Twitter, Justin enjoys paintballing and golfing, and was one of the original organizers of Twestival OC.

@BigHeadAsian

SPOTLIGHTS
1
Artist, Travis Ryan
Travis Ryan is a worship pastor at Saddleback Church and a dynamic new artist signed to Integrity Music. His album “Fearless” dropped on iTunes April 10, 2012 and is described as his distinctly reverent yet musically vibrant debut. Travis’ raw and authentic approach to social media has placed him ahead other artists in his niche. His personal presence on Facebook, Twitter, Instagram, and YouTube, has helped spark his career and even landed him on the radio. Music and church have always been key components of his life and social media has been the outlet where Travis has been able to share his passion for both. Travis and his wife Hayley reside in San Clemente with their two beautiful boys, Hudson and Jude.

@TravisRyan

2 P ort ol a

C of f e e L a b ’ s J e f f C l i na r d

Jeff Clinard is the Marketing Director and Store Manager of Portola Coffee Lab in Costa Mesa, CA. He’s earned his degree in Communications from Cal Poly San Luis Obispo, and has spent his post graduate years as a writer and comedian in Los Angeles. He has used what he has learned from his creative years of selfmarketing and writing to help Portola Coffee Lab quickly grow into the premiere location for Orange County coffee enthusiasts. Jeff lives in San Clemente with his dog Riley Pockets, cat Penelope, and beautiful wife Jamie.

@JeffClinard

3 S e v e n ly. o r g ’ s

Da l e Pa r t r i d g e

Dale Partridge is the CEO and Co-Founder of Sevenly.org, a social good company based out of Orange County, CA. Each week Sevenly partners with one qualified nonprofit to sell a product specifically designed for a weekly cause, with seven dollars from each product sale going to the charity. Since its launch in June 2011, Mashable and Fast Company have named Sevenly one of the fastest growing social good start-ups in the industry. Dale is also the author of “Make it Happen, 30 Steps Young Entrepreneurs Take to Start Great Companies.” He is an avid speaker and has been featured in various business publications including INC Magazine, Entrepreneur Magazine, and the Los Angeles Times.

@DalePatridge

4 Churm

M e di a’ s S u z a n n e B r oug h t on

With roots and training in traditional media, Suzanne Broughton has emerged as a leading New Media Journalist in Orange County. As Vice President of Digital at Churm Media, Suzanne manages the digital content for all Churm brands; including strategy and implementation of digital reach. Suzanne manages the 70 bloggers in the company’s network and develops online video content. She also writes a monthly column for both OC Family and OC Metro magazines. Suzanne is co-founder of BlogCrush, the nation’s largest local blogging organization, and sits on the board of directors for the Orange County Press Club. She is an admitted social media junkie and in her spare time enjoys spending time with her obviously exceptional kids, Ben and Emily.

@SuzBroughton

5 The

O r a ng e C ou n t y R e g i s t e r ’ s Kevin Sablan
Kevin Sablan is the Newsroom Social Media Leader at The Orange County Register. Previously, he was editor of the Register’s technology coverage and has worked for more than a decade at various Southern California news organizations as a general web monkey, developer, ad designer, and web editor. He entered the industry with a general distrust for “the media,” and admittedly rarely uses Facebook for personal use. Once a year, Kevin has the pleasure of helping to organize the Register’s Social Media Day celebration, a worldwide festivity sponsored by Mashable. Some say, he and pal Jon Lansner (@jonlan) hosted the very first Tweetup in Orange County.

@KSablan

Music Spotlight business spotlight media spotlight

PANELISTS
1
G i na Jo h n s t o n

Host

2

S hannon SMITH
BeautySmith founder Shannon Smith is a California-licensed esthetician based in Laguna Beach, CA. A social media powerhouse and top beauty expert, Shannon consults and coaches others on beauty in person and through online relationships. Her clientele encompasses a variety of people: high-level executives, politicians, celebrities, models, actors, and many other hardworking people, who like to take care of their skin. “Your face is your business card,” she often says. In addition to her passion for esthetics, Shannon loves technology, in both new media and the spa industry. She’s a shining example of how to build a devoted, responsive, loyal clientele through social media.

3 T i f fa n y

Lee Bymaster
Tiffany Lee Bymaster is a freelance makeup artist with more than 11 years of experience working in film, television, video, runway, editorial, corporate, and commercials. After graduating she left her fashion job for the corporate world and for several years successfully climbed “the ladder” until she realized she wasn’t supposed to be on that ladder at all. With a bit of luck, talent, and a lot of old-fashioned hard work, she is now a key level makeup artist. In addition to makeup, Tiffany works as a personal shopper, consults for beauty companies in product development, and runs a successful side business “blinging” custom Swarovski crystal fitness bands, shoes, clothing, and high end cars. She’s an avid social media user, and has built a committed and active following, through Twitter, Facebook, and Instagram.

Gina Johnston is the Social Media Strategist for New Horizons Computer Learning Centers of Southern California (NHSoCal), where she is also an Adobe Certified Trainer and trains students in more than 40 software titles. She is responsible for branding NHSoCal across all social media channels, and works with their sales team to execute a cohesive and effective social media sales funnel. Gina’s been a featured speaker at the 140 Conference in New York. Her energy and vivaciousness inspire others to get excited about new technology and the tools that will help them improve their lives.

4 M o na

@TaaDaaGina

S h a hA n de r s on
When Mona Shah-Anderson’s father was diagnosed with pancreatic cancer, she made the decision to leave her position as Media Relations Director at a successful OC PR firm to spend time with him. The decision was simple for her—family first. Over the next year, she freelanced for multiple clients and, before she knew it, had started her own boutique PR firm, Moxxe PR, which she ran from her father’s bedside. After he passed, she built the firm to carry on her father’s legacy. Although she services a wide variety of clients, she has found her niche as an OC restaurant publicist. In addition to working with the Orange County Restaurant Association and FoodPower, she works with some of the area’s top restaurants, including The Winery Restaurant & Wine Bar, LUCCA, SOL Cocina, Haven Gastropub, Prego Ristorante, Bruxie, taco asylum and Spike’s Fish House. She’s a pleasure to follow in the Socialmediasphere with a fresh take on how to use blogs, Facebook, YouTube, and numerous other platforms.

@ShannonSmith

5

Ta n ya S a l c i d o
Described as the “go-to girl in branding,” Tanya Salcido is the founder and lead creative of Design Action Studios, a creative studio that focuses on building brand game plans that empower clients with a crystal clear image, story and delivery—allowing those brands to flourish. With her 10 years of professional experience in the design industry, Tanya educates entrepreneurs and business owners by speaking on social media and branding panels and conducting social media workshops. She’s an Inbound Marketing Certified Professional who’s proficient in blogging, search engine optimization, social media, lead conversion, and lead nurturing. Tanya is a weekly business blogger for OC Metro, and in her spare time enjoys exploring California’s wine regions, cooking, watching 80’s movie classics, and of course, Angels baseball.

@CoachGlitter

6 De b b i e

Miller

@TanyaSalcido

@Moxxe

Debbie Miller is the Search and Social Marketing Coordinator for HyperDisk Marketing, an e-marketing firm in Orange County, CA. She optimizes content for user experience and Search Engine Optimization (SEO), manages social media channels for various clients, strategizes and implements social marketing tactics, and analyzes platforms to keep her clients on the best, most appropriate tools. In 2011, she debuted her own blog, Social Hospitality, which outlines the ways businesses in the hospitality realm can get the most out of social media for customer service, marketing, branding, and more. Additionally, she’s a columnist for Windmill Networking, OC Metro, and OC Menus, and does freelance copywriting and editing for restaurants and other bloggers, too.

@TheBigDebowski

PANELISTS

1

Morg a n B r ow n

Host

2 Mel

Ac l a r o

3

C ay l e n C l a r k
Caylen Clark entered the media industry during his senior year of college, as a Social Media Specialist for Building Solutions Group (BSG) at Lee & Associates in Irvine, CA. During this time he created and managed various social networking, media, and marketing efforts, which led to a broader audience and an increase in sales for BSG. As a result, they were featured in OC Metro and the Orange County Business Journal as “Industry Game Changers,” for their innovative use of new technology in the commercial real estate industry. At The Orange County Register, Caylen thrived and was quickly promoted to a Client Services Manager in the Advertising Operations department. Currently, he is the new Advertising Operations Traffic Coordinator at Kelley Blue Book in Irvine. He’s a lot of fun to watch on Instagram, Facebook, and Twitter, so jump in and engage him—he looks forward to meeting you.

Morgan Brown is the Chief Digital Strategist at Oak Creek Trail, an online marketing consulting firm, and a lecturer at UCLA, teaching Social Media for Advocacy at the Luskin School of Public Affairs. Previously he was the Director of Social Media for ScoreBig, a live-event e-commerce startup in Hollywood. Before ScoreBig, Morgan was the Director of Marketing for TurnHere, an online video startup company based in Emeryville, CA. Over the past nearly 12 years Morgan has been immersed in various roles of online marketing. He was named a Top 25 Most Influential Real Estate Blogger by Inman News in 2007 for Blown Mortgage, a leading real estate and finance news blog which he founded in 2006 and sold in 2009. When Morgan isn’t roaming the interwebs, he enjoys spending time with his fiancée, Erika and their two kiddos.

Mel Aclaro is an instructional designer, training program developer, and trainer. He works with companies to create online learning programs, and other digital content, using web video and screencasting technologies. He’s currently engaged on a project to integrate a closed-network social media platform for blended learning. Mel has worked with speakers and authors to transform their workshop content for delivery over the web. He is, himself, a trainer, hosting workshops that help attendees learn to digitize their knowledge for online delivery. He writes regularly on ScreencastingWizard.com on topics related to digitizing knowledge, and has a rockin’ YouTube Channel, loaded with free tutorials.

@MelAclaro

@MorganB

5 B ob

Wat s o n

4 Chris

F l e u ry

For more than 20 years, Chris Fleury has been a technology evangelist working for small firms and fortune 100 companies as an independent consultant, entrepreneur, and more. His passion for social media helped him land his current position as Vice President of Business Development at GigaSavvy, a full service online marketing firm in Irvine, CA. His skills in new media have enabled him to earn considerable income online, for the past several years. Chris is involved in the Social Media Ministry at Saddleback Church and has conducted social media training classes for highly influential individuals—as well as free sessions for many small businesses. He is passionate about the idea of integrated living and transparency of one’s life as it relates to building a personal brand. Both he and his son Josh are regular fixtures on the O.C. social media scene.

Since he became involved in the real estate industry in 1987, Bob Watson has had a passion for moving it forward. An early adopter of technology and the Internet, he is one of the original N.A.R. ePro designees. Bob is known as a progressive thinker in the use of social media tools— and social networking‚—in business. He started the nationally acclaimed Social Media Mastermind Orange County, which provides a venue for discussion and sharing of ideas related to social media, technology, and the Internet. Bob’s talents are now focused on developing a best-in-class model for integrating the latest technologies and social media tools with highly effective real estate professionals in Southern California for Atlantic & Pacific Real Estate. He and his lovely wife @KathyKlingaman, are one in a handful of powerhouse couples who both use and thrive in social media.

@CaylenClarkKent
Soto

6 De a n

Dean Soto is a web development and mobile marketing consultant, and president of Pro Sulum, LLC. Dean and his team specialize in using web and mobile platforms to help businesses brand, market and attract loyal clients. He also has a proven track record on devising creative ways for businesses to cut costs and increase profits in their industry. His work with the Ted Nguyen USA website garnered the prestigious Best of the Best Award from the Internet Marketing Association for Best Social Media Program in 2011.

@DeanSoto

@CFleury

@TopBrokerOC

Friday

May 18, 2012
9:00 AM–4:00 PM FREE!

The refinery
At saddleback church

1 S a d d l e b a c k p k w y, Lake Forest, CA 92630