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PARTIAL FULFILLMENT FOR THE AWARD OF THE DIPLOMA OF
POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM)
Dr. Ruby Dwivedi
Mr. Chandan Chowdhury
Enrollment No. UIMS-PGDM-10-014 Batch: 2010-2012
UDAI INSTITUTE OF MANAGEMENT STUDIES JAIPUR
As a part of my syllabus of PGDM programme in Final year, I was assigned some Practical and theoretical project work. Study of management will be immaterial if it is not coupled with study of financial aspect of the business. It gives the student an opportunity to learn the connection between comparison & execution to test & verify application of theories & help in the comparison of management theories and practice. The study gives a chance to know about the profitability and financial position of the firm. In the Scenario Analysis of the company we have included the company’s industrial GDP, its Market Share, Market Capitalization, Market Growth, HR policy etc. some other reason of choosing this segment are; Highly versatile & innovation oriented sector Large number of employees are working Highly challenging job opportunities High growth opportunities Work on international project Platform to show the difference dimension of talent
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With a sense of gratitude and respect, I would like to extend my heartiest thanks to all of those who provided help and guidance to make this project a big success. No Project is ever the outcome of single individual’s talent or effort. This work is no exception. This project would not have been possible without the whole hearted encouragement, support and co-operation of our guide, friends and well-wishers. Although it is not possible for us to name and thank them all individually, I must make special mention of some of the personalities and acknowledge our sincere indebtness to them. The successful completion of this project rests on the shoulder of many persons who have helped us directly or indirectly. I wish to take this opportunity to express to all those, without whose help, completion of this project would have been difficult. I am indebted and thankful to all the individuals who have guided, advised, inspired and supported me in making this project a success. My gratitude to my honorable guide Prof. (Dr.) Neeran Gautam for giving us the opportunity for developing the project and his able guidance, inestimable motivation and constant encouragement throughout our project. Without his help this project would never have been realized in its entirety. I would also like to express my gratitude to my immediate project supervisor Prof. Rajesh Sharma for her immense help in this project.
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Objective Of The Project Industry Overview Porter’s Five Forces Model SWOT Analysis Of Indian IT Industry Core Statements History About The Company Business Level Strategies Organization Change Management SWOT Analysis Of Wipro Board Of Directors Review Of Literature Operation Level At Wipro Human Resource Planning Performance Appraisal Corporate Social Responsibility Financial Report(Benchmarking) Scenario Analysis Self Competency Mapping Alternative Career Path Challenges Of Wipro Conclusion Bibliography
5 6 9 10 11 12 14 16 18 20 21 22 24 28 34 38 40 45 47 48 53 54 55
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OBJECTIVE OF THE PROJECT
To collect the diversified knowledge about the IT industry In India To identify the operational strategy of Wipro
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To have knowledge about the structural formation & policies of Wipro To find out the competitive advantage of Wipro To draw a picture of its past performance & future aspects To unveil the future opportunity to get into this company To analyze the compatibility level in terms of competency and requirement
SCOPE OF THE PROJECT Identification of corner stones of the organization Identification of performance trend over a period of time Possibility to analyze the external & internal environment Future extension of the study
LIMITATION This study is based on secondary data Analysis of very current scenario is not possible The time is a constraints for the study Budget is also a hindrance for data collection This project is done as far the best of my knowledge
The Indian Information Technology industry accounts for a 5.19% of the country's GDP and export earnings as of 2009, while providing employment to a significant
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5 million people are employed in the sector either directly or indirectly. The first software export zone SEEPZ was set up here way back in 1973. The IT industry originated under unfavorable conditions. Mumbai.S.76 billion and Philippines with $8. Coimbatore. In 2010-11. 6|P a g e . NCR .number of its tertiary sector workforce. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and the European Union. Tata Consultancy Services (TCS). As a result hiring has dropped sharply.based conglomerates which entered the business by supplying programmers to global IT firms located overseas. Pune. India's outsourcing industry is expected to increase to US$225 billion by 2020. The most prominent IT hub is Bangalore. the old avatar of the modern day IT park. More than 80 percent of the country's software exports happened out of SEEPZ. Kochi. and manufacturing industries. Ahmedabad . Technically proficient immigrants from India sought jobs in the western world from the 1950s onwards as India's education system produced more engineers than its industry could absorb.85 billion. and employees are looking at different sectors like the financial service. Hyderabad. which have been growing phenomenally over the last few years. Local markets were absent and government policy toward private enterprise was hostile. client. telecommunications. making it one of the biggest job creators in India and a mainstay of the national economy. asked its India sales agent. However. the recent global financial crises has deeply impacted the Indian IT companies as well as global companies. The origin of IT industry in India can betraced to 1974. The other emerging destinations are Chennai. annual revenues from ITBPO sector is estimated to have grown over US$76 billion compared to China with $35. India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs. Kolkata. to export programmers for installing system software for a U. Mumbai in 80s. when the mainframe manufacturer. Burroughs. The industry was begun by Bombay. More than 2.
and adaptation in the service offerings portfolio. Figure: Break up of Total Global IT Spending In an increasingly globalised world. During the year. the Indian IT-BPO industry has displayed resilience and tenacity in countering the 7|P a g e . This growth has been fueled by increasing diversification in the geographic base and industry verticals. Government policy towards IT sector changed when Rajiv Gandhi became Prime Minister in 1984. with a slowdown in GDP growth to seven per cent. While the effects of the economic crisis are expected to linger in the near term future. Import tariffs were high (135% on hardware and 100% on software) and software was not considered an "industry". to achieve the vision of a “young and resilient” India. resulting in net overall momentum. The Indian economy has also been impacted by the recessionary trends. so that exporters were ineligible for bank finance.During that time Indian economy was state-controlled and the state remained hostile to the software industry through the 1970s. the sector maintained its double digit growth rate and was a net hirer. The focus and exponential growth in the domestic market has partially offset this fall and insulated the country. The IT-BPO industry in India has today become a growth engine for the economy. His New Computer Policy (NCP-1984) consisted of a package of reduced. contributing substantially to increases in the GDP. urban employment and exports. significant complexity and uncertainty is getting attached to the unprecedented economic crisis.
SATYAM etc.2 per cent in FY1998 to an estimated 5. CTS. As a proportion of national GDP. while indirect job creation is estimated to touch 8 million.76 million employees. the sector revenues have grown from 1.” the industry is expected to witness sustainable growth over a two-year horizon. employing over 1. an addition of 226. going past its USD 60 billion export target in FY2011. While the current mood is that of “cautious optimism. Software and services exports (including BPO) are expected to account for over 99 per cent of total exports. with a number of countries creating enabling business environments aimed at replicating India’s success in the IT-BPO industry. IBM. Some of them ARE WIPRO. There are a few competitors who actually dominates the Indian IT market. Consequently. PORTER’S FIVE FORCES MODEL (Indian IT Industry) 8|P a g e . direct employment is expected to reach nearly 2. INFOSYS. While the industry has significant headroom for growth.000 employees.23 million. They actually create the entry boundary in Indian IT industry. competition is increasing. During this period. Their Revenue break up is given below.8 per cent in FY2009. TCS. India has retained its leadership position in the global sourcing market.unpredictable conditions and reiterating the viability of India’s fundamental value proposition.
Medium BARGAINING POWER OF CUSTOMERS 1. high industry High to low Very High Low BARRIERS TO ENTRY 1.littledifferentiation’ positioning. 2. Large value chain. Other offshore locations such as Eastern Europe. Price quoted for projects is a major differentiator. the layoffs and bleak IT outlook. 3. 3. SWOT ANALYSIS OF INDIAN IT INDUSTRY 9|P a g e . 2. the clients continue the old companies.'low-cost. the new spending from these has reduced tremendously. for the existing products and services. this should have an impact only in the medium to long term. However. and with the recent financial crisis. Commoditized offerings 2. Huge decline in IT expenditure: Indian IT sector is dependent on USA and BFSI in particular for majority of its revenues. 2. Availability of vast talent pool – freshers and experienced. the quality of products being same. 3. 2. 3. are emerging and are posing threat to Indian IT industry because of their cost-advantage. MNCs are ramping up capacity and employee strength. space for small enterprises. Demand and supply of IT professionals is no longer that favorable to employees. Low capital requirements. However. Large number of IT companies vying for IT projects – resulting in high competition for projects. Due to slowdown. the job-cuts.THREAT OF SUBSTITUTES 1. the Philippines and China. RIVALRY AMONG FIRM 1. BARGAINING POWER OF SUPPLIER 1.
etc. Infrastructure. CORE STATEMENTS CORPORATE MISSION: 10 | P a g e . IBM etc. •Increased competition from low-wage countries like China.•Cost advantage •Breadth of service offering •Ease of scalability •Quality and maturity of process •Global and 24/7 delivery capability •Excessive dependence on USA for revenues •Excessive dependence on BFSI sector for revenues •Decreasing competitive advantage •High rates of attrition STRENGTH WEAKNESS OPPORTUNITY THREAT •Greater scope for product innovation •Domestic demand for IT services is to grow at 20 % •Greater scope to service domains other than BFSI such as Transportation. •Global economic slowdown may continue for several years •Increased competition from foreign firms like Accenture. Indonesia etc.
by March 2009.” THE VISION: The vision of the different business units of Wipro are as under: Wipro Technologies To be among the top 10 Information Technology Services companies in the world. To be the fastest growing FMCG Business in Asia Wipro Infrastructure Engineering To achieve global leadership in the Hydraulic Cylinder business. To build the business for Ecological Sustainability so as to be amongst the top 3 global players. in the chosen segments. with a market share of 15%. delivering innovative & best in the class IT. business process & design solutions to customers.Wipro’s vision is to “Live the Spirit of Wipro in our engagement with all stakeholders. by 2013. by 2013 HISTORY 11 | P a g e . in an environment that provides our employees a professionally enriching & rewarding career Wipro InfoTech To lead with Business Transformation proposition to become the Number 1 IT services provider in India by March 2011. To rank amongst the Top 3 IT services provider across Middle East by March 2011 Wipro Consumer Care To be amongst the top 10 FMCG companies by revenues & profits in India.
Wipro had grown into various products and services. laundry soap. the banks accepted them!!By the early 90s. it was valued at $2 million. Wipro started as a vegetable oil company in 1947 from an old mill founded by Azim Premji's father. In 1979. He repositioned it and transformed Wipro (Western India Vegetable Products Ltd) into a consumer goods company that produced hydrogenated cooking oils/fat company. This was the first in a string of products that would make Wipro one of India's first computer makers. started selling the finished product. When his father died in 1966. In 1977. PCs under the brand name Wipro. but it was not consistently used in the products. It was clearly felt that the organization was not leveraging its brand name across the various businesses. The name Wipro was unique and gave the feel of an 'International" company. Baby products under Wipro Baby Soft. Wipro entered the information technology sector. the name of the organization did not adequately reflect its operations. The Wipro logo was a 'W".As the organization grew and diversified into operations of Hydraulic Cylinders and Infotech. Wipro began developing its own computers and in 1981. when IBM was asked to leave India. Azim. a joint venture company with GE named Wipro GE and software services branded Wipro. Thus was born the Brand Wipro. took on the leadership of the company at the age 21. So much so that some dealers even sent their cheques favouring Wipro (India) Limited.The Birth of the name Wipro . The company licensed technology from Sentinel 12 | P a g e . Azim Premji himself in 1979 selected the name "Wipro" largely an acronym of “Western India Products”. Fortunately. At that time. a graduate in Electrical Engineering from Stanford University. Hydraulic Cylinders branded Wipro. The Wipro product basket had soaps called Wipro Shikakai. The main issue remained whether a diverse organization such as Wipro could be branded under a uniform look and feel and could there be consistent communication about Wipro as an organization. wax and tin containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders in 1975.
and strong on business experience. This expanded their IT business and subsequently invented the first Indian 8086 chip. Wipro hired managers who were computer savvy. infrastructure outsourcing and business process services. IT Services. In 1980 Wipro moved in software development and started developing customized software packages for their hardware customers. With over 25 years in the Information Technology business. Since 1992. we deliver technology-driven business solutions that meet the strategic objectives. Wipro Technologies is the largest outsourced R & D Services provider and one of the pioneers in the remote delivery of IT services.Computers in the United States and began building India's first mini-computers. Being a global provider of consulting. outsourced R&D. ABOUT THE COMPANY 13 | P a g e . Wipro began to grow its roots off shore in United States and by 2000 Wipro Ltd ADRs were listed on the New York Stock Exchange.
and has 46 development center across the globe. It is 9th most valuable brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010.385 people worldwide as of March 2011. serves 592 clients. IT Products. technology and process solutions on a global delivery platform.Wipro Limited is a global information technology (IT) services company headquartered in Bangalore. It provides outsourced research and development. business process outsourcing (BPO) and business consulting services. India.76 billion IT Services organization serving customers across the globe. It has 66. Wipro is the third largest IT services company in India and employs more than 122. infrastructure outsourcing. Azim Premji is the Chair man of Wipro Technologies. the fledgling US$ 2 million hydrogenated cooking fat company has grown to a US$1. Wipro is presently ranked among the top 100 Technology companies in the world. Under his leadership. Consumer Care and Lighting. The company operates in three segments: IT Services. E business etc. DIMENSION OF BUSINESS WIPRO DEALS WITH: IT services: It includes different applications like ERP. 14 | P a g e . CRM. He took over the mantle of leadership of Wipro at the age of 21 in 1966. SCM.000+ employees. Wipro is ranked 31 globally in 2011 in the list of IT service providers. According to the 2011 revenue. Wipro is the No.1 provider of integrated business. Wipro Technologies is a global services provider delivering technology-driven business solutions.
Technology Infrastructure services: It also contributes to the infrastructure industry. Spectramind Inc.(a) Quantech Global Service Ltd. Wipro Trademarks Holding Ltd. Planet PSG Pvt Ltd.Product engineering solution: It includes extended engineering. Wipro Chandrika Ltd.(a) Wipro Holdings (Mauritius) Ltd. and Electronics Group Companies of Wipro: Wipro infrastructure engineering: It deals with hydraulic cylinder system in India Wipro InfoTech: leading Company in computer hardware & services Wipro technology: Market leader in IT services & R&D technology Wipro consumers: Deals with FMCG/FMCD goods Apart from those there are some close Strategic Business Units(SBU) are present: cMango Pte Ltd. Wipro Cyprus Private Ltd. Finance. and in Europe they have about 200 customers. Banking. Wipro Australia pvt Ltd. 15 | P a g e . Business process outsourcing: They contribute BPO services in the field of HR. 3D Network Pvt Ltd. Wipro Travel Services Ltd. it has 650 customers. Wipro Consumer Care Ltd. R&D. Wipro Health Care Ltd. WMNETSERV Ltd. and new product design for competitive advantage. In India. Wipro Japan KK Wipro Shanghai Ltd.
Planning to aggressively develop the R&D services by focussing on high growth markets Dedicated sales team for Europe and Asia 16 | P a g e . marketing with four key components.Crores 5165 1011 574 Growth YoY 2% 22% 18% PBIT Rs. Mostly this mean web based Search engine promotion Thought leadership content on leading IT portals and directories Web seminars and events Website content GROWTH DURING THE RECENT YEARS (2008-2010) Segment IT Services IT Products Consumer care & Lighting Revenue Rs. targeting prospective clients while they are searching for relevant IT information.Crores 1218 61 75 Growth YoY 17% 51% 20% 1.BUSINESS LEVEL STRATEGIES MARKETING STRATEGIES: Wipro focuses largely on “pull” marketing initiatives.
(star) Wipro Technologies (cash cow) Wipro consumer durables (Dog) ORGANIZATION CHANGE MANAGEMENT 17 | P a g e . Comprehensive Web monitoring 7. Marketing team relies on the prospect database to create carefully targeted lists based on incoming traffic. client profiles. Consciously focused on increasing the revenue contribution from higher-end service lines 5. Wipro infrastructure. Wipro uses permission marketing to strengthen relationships and move prospects along the sales cycle 8. Focused on New Client Acquisition in Europe & Asia 3. Wipro’s own website is the fulcrum of the entire lead-generation program 4.(Question mark) Wipro InfoTech. Special offers and more than 400 case studies to get visitors to demonstrate and register their special interests 6. and ongoing web activity The strategic business units of Wipro are.2.
it grew through diversification. partnerships and organically. RECENT STRATEGIES: IT services and product segment accounted for 69% of the company’s revenue during the Fical year ended March 31. WIPRO’S STRATEGY REVOLVES MAINLY AROUND THREE POINTS Service line Expansion – Building a full port-folio of technology services. energy industry Etc. • Design action plans to develop or on-board requisite skills for the organization's future state needs. WIPRO Provides services to banking segment. through Innovations.Wipro provides real solutions to business challenges like mergers and acquisitions. • Perform a comprehensive organizational assessment and create an optimal design to realize the business vision. Wipro works with the clients in following ways : • Team with leadership to create a business vision that facilitates a guided coalition of leadership to support the business change imperatives. Growth Strategy over the past years has shown a marked change from earlier pattern. technology infrastructure and R & D Services.2009. acquisition. diversification and joint venture. WIPRO’s STRATEGY TO GO GLOBAL PAST STRATEGIES: Growth has four faces: Organic. manufacturing segment. 18 | P a g e . • Conduct a workforce assessment to define the complimentary resources that facilitate realization of the business vision. • Collaborate with management to rationalize current state staffing and model future state requirements.Between1966-2009.WIPRO provided its clients with customized IT solutions In the area of IT services.
Quality leadership – Quality standards such as six-sigma. WIPRO’s STRATEGY FOR FUTURE GROWTH: Wipro expects to significantly grow its global IT services business and the percentage of its total revenues and profits contributed by this business over the next few years. It hopes to achieve this objective by identifying and developing service offerings in emerging growth areas as separate business opportunities. such as infrastructure support services. not only on the technology side but also on teaching its engineer how to become consultants. internet and application service providers. This helps them to take on large and complex projects and drive them out of India. SWOT ANALYSIS OF WIPRO 19 | P a g e . effort to become global six-sigma leader. Investing in human capital – WT is investing a lot in training. business intelligence services and telecommunication.
BOARD OF DIRECTORS: 20 | P a g e .
Vagual. N.C. PREMJI. Practitioner of Law Dr. AZIM H .Professor Of Marketing-Emory Uni.Mr. Prabhakar. Former Chief Ex. Former Chairman Pepsico India Holdings 21 | P a g e . CHAIRMAN Dr Ashok S Ganguly.Chairman-ICICI Bank Ltd Bill Owens.Officer Nortel B . M.Usa.Nortel P. Sheth . Sinba. Jagdish N. Former Chief Ex.Officer.
SRINIVAS RAO.K(2010) mentioned “Different strategies of overseas marketing of services” Wipro focuses largely on “pull” marketing initiatives. Wipro is a $3. including Business Process Outsourcing (BPO) Services. Business process outsourcing. the company or the group) is a leading India based provider of IT Services and Products. Prof. R&D Services. Kapil Pandla et. Wipro can take the strategic advantage of growing market demand of retails which is booming in Indian Market by having strategic alliance with different Retail Companies. Gartner & Kenneth(2010) describes the strategic alliances and future challenge of Wipro worldwide.REVIEW OF LITERATURE Dr. It explores the implementation procedure at Wipro Technologies and the benefits reaped by the company on account of adopting Six Sigma. together with its subsidiaries and associates (collectively.5 billion Global company in Information Technology Services.000 Strong from 40 nationalities and growing. Basically it is focused on corporate operational strategy to get 22 | P a g e . Team Wipro is 75.al (2009) Discuss about “quality & trust of Wipro” Wipro Technologies is a global services provider delivering technology-driven business solutions that meet the strategic objectives of clients. targeting prospective clients while they are searching for relevant IT information. globally. Wipro Technologies to implement the Six Sigma Quality tool to achieve sustained strategic business results. Nikunj Patel(2008) elaborates the “Financial aspect of Wipro” Wipro Limited (Wipro).
Wipro. Nurturing a strong corporate culture which emphasizes Corporate Social Responsibility (CSR) values and competencies is required to achieve the synergistic benefits.competitive advantage. Greening & Turban (2007) found that job applicant and employee perceptions of Wipro’s CSR determines their attractiveness towards the organizations. provides IT services to 840 active customers in multiple verticals including banking. It also talked about aggressive movement of Chine. OPERATION LEVEL AT WIPRO 23 | P a g e . Alexander Peters (2008) “Journey to Lean” Lean’s dual focus on increasing business value and eliminating waste made it one of the most popular business performance improvement approaches of the last decade. Redington (2005) with the help of twelve case studies. Demonstrates that employee attitudes and behaviors are heavily influenced by fairness of organizational actions towards them. a global company headquartered in Bangalore. while underlining the HR professionals’ key role in managing the changes required for CSR activities to succeed. energy. utilities. stated that employees are the most neglected though most important stakeholder of the organization for conducting CSR activities at Wipro. healthcare. But still majority have just been taking up some form of philanthropic activities for its stakeholders. At Wipro. and transportation. Suparn Sharma & Joity Sharma(2010) “Corporate Social Responsibility in Wipro” Business organizations have waked up to the need for being committed towards Corporate Social Responsibility. manufacturing. The emerging concept of next offshore IT market. retail. compliance with quality assurance standards has been critical for its reputation and success.
Wipro is the World's first CMMi Level 5 certified software services company and the first outside USA to receive the IEEE Software Process Award. It explores the implementation procedure at Wipro Technologies and the benefits reaped by the company on account of adopting Six Sigma. Six Sigma provides the tools for continuous improvement on existing processes thereby helping sustain the SEI-CMM Level 5 and CMMi certifications. quality frameworks and service delivery innovation. Wipro has 40+ ‘Centers of Excellence’ that create solutions around specific needs of industries. Capability Maturity Model (CMM) Evolution of Six Sigma at Wipro: 24 | P a g e . Wipro delivers unmatched business value to customers through a combination of process excellence. The case also throws light on the recent developments in the Six Sigma concept including Wipro’s Six Sigma Skill base and consulting experience and explains how the company intends to build its expertise and experience – to bring continuous process improvement to the organization.Wipro Technologies is a global services provider delivering technology-driven business solutions that meet the strategic objectives of clients. This case focuses on the initiatives taken by Wipro Technologies to implement the Six Sigma Quality tool to achieve sustained strategic business results.
Six Sigma at Wipro simply means a measure of quality that strives for near perfection. Along the way. At Wipro. Today. market development and resource utilization.Wipro is the first Indian company to adopt Six Sigma. It is an umbrella initiative covering all business units and divisions so that it could transform itself in a world class organization. while helping to roll out over 1000 projects. it has scaled Six Sigma ladder. The Six Sigma program spreads right across verticals and impacts multiple areas such as project management. Wipro has one of the most mature Six Sigma programs in the industry ensuring that 91% of the projects are completed on schedule. Lean’s Full Implementation At Wipro Supports Business Expansion: 25 | P a g e . As the pioneers of Six Sigma in India. mush above the industry average of 55%. Wipro has already put around ten years into process improvement through Six Sigma. it means: (i) Have products and services meet global benchmarks (ii) Ensure robust processes within the organization (iii) Consistently meet and exceed customer expectations (iv) Make Quality a culture within.
provides IT services to 84 active customers in multiple verticals including banking. In 2009.Wipro. manufacturing. and transportation.6 History shows that Wipro was able to fulfill its chairman’s expectation. Wipro Chairman Azim Premji announced that the company was implementing Lean and expected to derive competitive advantage from it. the IT services business crossed the 100. retail.000-employee mark. the company has continuously developed its own Lean framework and has applied its continuous improvement process and tools into a strategic capability with goals to: Improvement of productivity by Lean six sigma Dynamically reposition its portfolio of services for growth and innovation. a global company headquartered in Bangalore. healthcare. energy.5 At that time. tripling the number of employees from 2005. 26 | P a g e . Since 2004. utilities.
compliance with quality assurance standards has been critical for its reputation and success. 27 | P a g e . 1800 1600 1400 1200 1000 800 600 400 200 0 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 Source: Forrester Research. At Wipro. CMMI. Inc.Five years ago Wipro competed as an outsourced provider of technical services. completing about 1. Wipro has constantly renovated its delivery processes and trained its staff based on the most advanced quality initiatives and control models of the time.100 software projects yearly — about 75% of them offshore and 25% at customer’s locations. Sustain its market position as low-cost. such as ISO 9000. and Six Sigma. high-quality service supplier. To defend its position against other Indian and international service companies competing on low wages.
Legal / Law .Independent Verification & Validation . Transfer.HUMAN RESOURCE PLANNING (HRP) Model of HRP System: Manpower Planning Recruitment & Selection Training & Development Performance Appraisal Promotion. & Demotion Welfare Activities Area of Recruitment: Consultant .CRM / SCM/ ERP / JDE .Enterprise Security .Wireless Services / Switching Systems .Testing Services .Enterprise Application 28 | P a g e .
Microsoft. Linux.Marketing /Sales / Business Development . Micro Processors etc. Ratio proportions. C++. Hardware. Software Engineering. Pipes and Cisterns etc. Round 2: Technical Interview 29 | P a g e . Calendars.Finance/ Accounts / Auditing . Candidates are informed to brush up their technical skills which were covered in their regular academic curriculum. DBMS. Series Completion. UNIX.Integration (EAI) .Functional & Domain PROCESS OF RECRUITMENT: Round 1: Written test Verbal: This section will have 15 questions related to synonyms. Ages. Clocks. Java. Puzzles. SC. SQL.TISP Solutions – OSS / BSS Human Resource / Recruitment / Training . antonyms. Time & Distance.Banking / Finance / Securities / Insurance . Mainframe & Internet Technologies . Blood Relations. Prepositions and reading comprehension. Percentages. Analogies. Technical: This section will have 20 questions related to basic technical concepts from C. Aptitude: These sections will have 15 questions related to aptitude topics like Time & Work. Programming fundamentals.
TRAINING The term training refers to the acquisition of knowledge. Why only WIPRO.This is a major elimination round. and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. Another popular source for Wipro’s Recruitment is the Online Placement through NSR (National Skill Registry). Round 3: HR Interview Candidates can expect basic HR interview questions like Tell me about your self. Candidates are here by informed to be prepared with their core subjects. WIPRO TRAINING MODE 30 | P a g e . What is SIX sigma level. skills. Why should I hire you. Candidates should be thorough with their basic technical skills to clear this round. Wipro recruit 40% employees from campus recruitment. Round 4: Placement Upon Joining. Candidates will be tested in their communication and vocabulary during technical and HR interviews. the incumbent shall be given an employee code number by Manager(HR) and he shall fill up the joining forms and shall submit the same to the Manager(HR) for further course of action.
PRP(project readiness programme) 3. they provide development programmes. CRP(corporate readiness programme) 4. RLL(real life lab) 3 weeks 7 weeks Apart from that there is some common training which come under induction is called “College to corporate”. your score will be calculated and your salary is reviewed SCORE= (30%FRP) + (50%PRP) + (20% RLL) If the score is 60-70. least slab will be awarded 31 | P a g e . Wipro conduct 10 weeks of training which is divided into 4 parts 1.Types of training: Wipro basically provide training for technical employees where for management trainees. They took assessment of all training that consists of 70 MCQ questions After the test. FRP(fundamental readiness programme) 2.
The Leadership Development Framework 32 | P a g e . which started in 1992. It has successfully contributed in our endeavor to nurture top class business leaders in Wipro.If the score is 70-85. middle slab will be awarded If the score is 85+. highest slab will be awarded. DEVELOPMENT Wipro Leaders’ Qualities Survey. Training and development programs at various stages have been designed by mapping the competencies to specific roles. Competencies specify the Specific success behaviors at every role. Wipro has developed an approach for Life Cycle Stage Development Plan. is one of our oldest leadership development initiatives.
Business Leaders’ Program (BLP) . Wipro Leaders’ Program (WLP) . and team building and performance management responsibilities among other things.Entry-level program (ELP) . process. people are trained up for revenue generation.This program is for middle level leader with people.This program covers top management employees. Values. The program covers commercial orientation. and Profit & Loss responsibilities.The program covers the junior management employees with the objective of developing managerial qualities in the employee. client relationship development.It is popularly known as NLP and aims at developing potential people managers. The focus is on Vision.This is for senior leaders with business responsibility. Strategy. These leaders are like the flag bearers of Wipro values and Wipro way of doing business. At this level. Global Thinking and Acting. Wipro ties up with leading business schools of international repute to conduct this program for Wipro leaders. who have taken such roles or are likely to get into those roles in the near future. Customer Focus and Building Star Performers. The target group is campus hires and lateral hires at junior level. business development and project management responsibilities. New Leaders’ Program (NLP) . Strategic Leaders’ Program (SLP) . 33 | P a g e .
34 | P a g e . Appraisal System:Are your people developing and performing as fast as your business moves? Are you measuring the pace of your people and tracking it? In order to answer your Performance related questions. cost and time. Wipro offers an integrated end-to-end Performance Management Solution.PERFORMANCE APPRAISAL Performance appraisal is a method by which the job performance of an employee is evaluated in terms of quality. quantity. Performance appraisals are regular reviews of employee performance within organizations. This solution is based on global people processes drawn from best practices and helps organizations streamline their performance evaluation processes.
like Work Planning Conference. 35 | P a g e . like 360 degree appraisal. Development plans and Objective setting. but enables reduced Performance Management cycle time without compromising on the sub-processes which are so critical to your HR values. Overall evaluation. It helps to motivate competent employee to work hard and acquire new skills. Tracking. Merit:Merit implies the knowledge. Seniority:- Seniority simply depends upon how long the employees is doing job with the company. Promotion may be an employee's reward for good performance i. Once reviewed by HR dept. Assistant (HR) updates the records for each employee’s score in the database. PROMOTION: “Higher you go. It helps to attract and retain young and promising employees in the organization. BASES OF PROMOTION 1. Heavier you get” A promotion is the advancement of an employee's rank or position in an organizational hierarchy system. Documentation and Archiving. Interim Review. 2. Work Plan establishment. The length of service and talent are both interrelated with each other. etc.e. It is based on the tradition of respect for older people. Before a company promotes an employee to a particular position it ensures that the person is able to handle the added responsibilities by screening the employee with interviews and Tests and giving them training or on-the-job experience. skill and performance records of an employee. detecting Performance deficiencies. MBO. positive appraisal.Wipro’s e-Performance Management solution not only helps you establish the best practices in Performance Management. It creates a sense of security among employees and avoids conflict arising from promotion decision.
if proper salary is not given then the employees will go to those organization offering higher salaries. It has a branch office in USA. Compensation may achieve several purposes assisting in recruitment. Wipro runs 50 offices in India. and job satisfaction. Jivraj Tea Ltd is actively involved in retaining good manpower in the organization by providing proper salary and incentive methods. Pay scale of Employee at Wipro: Employee Class No of Employee Salary (Monthly) A+ class A class B+ class B class Technician Zero level 128 1240 33000 22000 4000 3440 12000 U.S $ 150000 INR 60000 INR 40000 INR 30000 INR 10000 INR As per 2009 Wipro CTC report 36 | P a g e . Wages and salaries structure is very vital for the retention of the employees as due to stiff competition. Europe.COMPENSATION Compensation is a systematic approach to providing monetary value to employees in exchange for work performed. Africa etc. Middle east. Canada. job performance.
which is not a necessity of the industry.” Labour Welfare means anything done for the comfort and improvement. employee welfare or labour welfare means “the efforts to make life worth living for workmen.EMPLOYEE WELFARE According to the Oxford dictionary. of the employees over and governmental. Education Facility Medical allowances Housing facility Canteen in the campus Sports ground Club membership Insurance policy 37 | P a g e . intellectual or social.
which are part of our psyche. Volunteers become members of the local chapter and few may emerge as leaders. This initiative is organized as a trust and works with funds donated by Wiproites and these funds are in turn matched by Wipro. Hence we are committed to addressing societal challenges through our various initiatives.CORPORATE SOCIAL RESPONSIBILITY (CSR) The 21st Century is a world of growth but also of contradictions. realize that we need to take our success to other sections of society who struggle to care for their own basic needs. Wipro. as a responsible corporate. Wipro Cares Wipro Cares is our community initiative that helps marginalized communities living in our neighborhoods. We are in the midst of volatile environment crises that need to be immediately attended to. Their Operations: Wipro Cares works on the model of channelizing voluntary employee efforts to contribute to the needs of the neighboring communities. These chapters in different locations proactively identify projects based on the requirement of the community in that location. can help make our planet a better world. These projects are then evaluated by the project head and the central team to be approved by the trustees. Our environmental and social actions. Realities keep changing in an unpredictable world. They have launched Wipro Cares projects in the following areas: 38 | P a g e .
000 educators and 30 social organizations across 17 states in India. we have engaged with more than 1000 schools. Education quality. we take our tagline very seriously to build a network of social organizations committed to educational reforms. Through our projects. Education Healthcare Environment Disaster Rehabilitation Wipro Cares has also volunteered efforts in various areas where extreme circumstances required humane interventions. 10. not only within. 39 | P a g e . EDUCATION: Education is recognized as a key investment in Wipro. Through the "Applying Thought in Schools" initiative. but also marked and leveraged as a social initiative. research and interventions are clearly defined that our program explores.
22% 6.02% Depreciation 2.300.4% Employee cost 41.54% 68.78% 7.47% 0.00% 26.14% 0.78% 3.47% 31.00 TCS 29.92% Operating PBT 24.28% 43.5% Manufacturing cost 10.06% 34.FINANCIAL REPORT EXTERNAL BENCHMARKING (2011) PARTICULAR Net Sales WIPRO INFOSYS 25.75% TECHMAHINDRA 4.06% 2% 10.76% 30.275.91% 1.00% 39.41 0.50 0.00% 0.24% 69.57% Selling & Administration cost Interest 0.28% 2.3% 49% 0.004% 0.83% 2.8% 27.72% 56.965.385.50 Material 14.09% TOTAL 75.08% 40 | P a g e .
000.00% 60.000.00 NET SALES INTERPRETATION: Net sales of WIPRO is reasonably high Comparing to other players in the industry.00% 70.000.00% 0. WIPRO is not utilizing its manpower at the optimal level WIPRO controls its manufacturing cost under the industry level WIPRO spends a Quite high amount of fund in Advertisement of other selling expenses rather than TCS Business model of WIPRO is tend to be “zero working capital” because it is very little depends on the borrowed money WIPRO didn’t invest sufficient amount of money as fixed asset which is below standard of industry benchmark 41 | P a g e .00% 30.00% WIPRO INFOSYS TCS 30.00% 50.00 0.00 20.00% 10.00% 40.80.00% 20. WIPRO also produce some tangible products that’s why the material cost is comparably higher Comparing to the INFOSYS & TECH MAHINDRA.00 10.
08 2006-2007 107. 2006 and after that it has started decrease in 2007. Investment has increased in 2005.32 2005-2006 131.18 2008-2009 52.98 300 250 200 150 100 50 0 2003-04 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 Interpretation: Investment figure shows healthy progress of the company.09 2007-2008 48. As they have invested most of their funds in Indian money market mutual funds.29 2009-2010 76.INVESTMENT: 2003-04 100 2004-2005 123. 2008 which shows not good growth compared to base year. the amount of fresh investment is also increased during 2008-2009 42 | P a g e . shows that the company has not take risk but the company has invested Money for developed it’s own business As the IT market started to boom after recession.
32 2009-2010 256.23 133.13 142 143 133.73 2005-2006 129.65 145.57 % and Interest on debt instrument 567 % increased in 2005-06 compare to previous year Percentage Expenditures increasing year by year little more than Income Increased. so that Profit margin Decrease year by year 43 | P a g e .23 2006-2007 141 2007-2008 133.24 300 250 200 150 100 50 0 2003-04 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 Trend Analysis of Total Income and Total Expenditure: 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 Total 100 income Total 100 expenditure 138.13 147.03 131.38 130.56 Interpretation: Though the sales has been continuously increased from past 3 years but the proportionate expenditure is also rising so overall not making any huge effect on net profit of this company In 2006-07 Income from mutual fund dividend increased by 93.36 13.21 2008-2009 129.Net sales/services: Year Sales 2003-2004 100 2004-2005 149.
The ideal current ratio is 2:1 i.34 20092010 2.26 20042005 1. Current Assets should be equal to Current Liabilities. Current Ratio = Current Assets / Current Liabilities Year Ratio 20032004 1.13 20082009 2.Current Ratio: This ratio shows the proportion of Current Assets to Current Liabilities.44 20062007 1. It is also known as “Working Capital Ratio” as it is a measure of working capital available at a particular time. It’s a measure of short term financial strength of the business.e.67 20072008 2.55 Ratio 25 20 15 10 5 0 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 Interpretation: Current ratio is always 2:1 it means the current assets two time of current liability After observing the figure the current ratio is fluctuating In the year 2008 ratio is showing good shine Hear ratio is increase as an increasing rate from 2004 to 2010 44 | P a g e .58 20052006 1.
4 20092010 80.1 20082009 75.5 20042005 80 20052006 79 20062007 77.9 20072008 77. Operating ratio is decreases from 2004 to onward decreasing rate.2 Ratio 25 20 15 10 5 0 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 Trend Interpretation: Operating ratio is lowest during current 2008-2009. This ratio drastically increases in 2009-2010 45 | P a g e . This shows that the expenses incurred to earn profit were less compared to the Previous two years.Operating Profit Ratio = (Operating expenses)/ Sales X 100 Year Trend 20032004 83.
7 2007-2008 20.43 2004-2005 11.6 2008-2009 22.Earnings per Share: Earnings per Share = Net Profits for Equity Shares / No.1 2005-2006 13 2006-2007 14.6 Trend 25 20 15 10 5 0 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009 Trend Interpretation: Earning per share is increasing as a increasing rate it is good for investor and shareholder It shows that the company’s share value increases over a period of time 46 | P a g e . of Equity Shares Year Trend 2003-2004 7.
SCENARIO ANALYSIS Interpretation: Gross income of the company drastically increases Growth rate of the company is positive in terms of employees They are very much focus on technology savvy persons Service & IT products are the key element of revenue generation 47 | P a g e .
48 | P a g e . Those pitfalls can be compensated by the practice over a period of time.SELF COMPETENCY MAPPING FOR COMPATIBILITY CHECK Basic requirement to hire management trainees for Wipro (2010 data) PARAMETERS AGE: Education: Marks Range: Experience: Mobility: Technical skills: Human skills: 21-27Years PGDM/MBA with 60% 60% through out the Academia 0-2 years in IT field Anywhere in India MS Office. I have some short comings. MIS reporting Excellent communication/interpersonal skills. Team player Work environment: Mandatory skills: Work shift: Work load: Official / Voice processing Mathematics/ Day/Night 9 hours with 1 hour break statistics/physics / computer science Partially Fulfilled Fulfilled Fulfilled Fulfilled REQUIRED Fulfilled Fulfilled Fulfilled Partially Fulfilled Partially Fulfilled Partially Fulfilled Partially Fulfilled PRESENT 120 100 Axis Title 80 60 40 20 0 0 2 4 6 Axis Title Scatter diagram shows the compatibility level REQUIRED PRESENT Linear (REQUIRED) Linear (PRESENT) 8 10 12 Interpretation: It shows that the basic requirement to get into the WIPRO is fulfilled by my profile but in terms of experience & some skills.
the HR processes are being outsourced from nearly a decade now. others feel that on the 49 | P a g e . Outsourcing the human resource (HR) processes is the latest practice being followed by middle and large sized organizations. The non-core recruitment processes such as database searching. Though some analysts argue that by outsourcing major HR activities. 80 percent of companies now outsource at least one HR activity. the number of HR jobs is decreasing. energies and costs. McKinsey and others the outsourcing market is expected to touch US$ 78 billion by 2004. while simultaneously allowing for a focus on building relationships with candidates and clients. Gartner predicts that the worldwide HR outsourcing market will grow from $21. and the number is growing fast. relevant experience. Major consultancy firms are predicting a big boom for HR outsourcing as a whole. internet mining. involve 50 . It is being witnessed across all the industries. In India. job advertisements.ALTERNATIVE CAREER PATH RECRUITMENT PROCESS OUTSOURCING: Recruitment Process Outsourcing (RPO) is a form of business process outsourcing (BPO) where an employer outsources or transfers all or part of its recruitment activities to an external service provider. etc.60% of the recruiters time. Outsourcing industry is growing at a high rate.7 billion in 2000 to $58.5 billion in 2005 1. This has given rise to outsourcing the various HR functions of an organization. The functions that are typically outsourced are the functions that need expertise. knowledge and best methods and practices. head hunt research. HR outsourcing is expected to be the fastest growing segment in the outsourcing market. Outsourcing the non-core recruitment process creates additional efficiencies. According to Gartner. Human Resource Outsourcing refers to the process in which an organisation uses the expert services of a third party (generally professional consultants) to take care of its HR functions while HR management can focus on the strategic dimension of their function.
HR OUTSOURCING AT MA FOI MANAGEMENT CONSULTANTS Chennai based Ma Foi is a perfect example of a company that has profited by effectively tapping the HR outsourcing market. these products will considerably reduce the time that corporate spend on regular transactional work. Alstom group and a major Healthcare recruiter in the UK. higherlevel HR professionals get the time they need to tackle strategic workforce challenges. complete word-by-word search facility. what started in the 1980s as a simple payroll outsourcing has exploded into a $32 billion a year business involving all facets of HR. psychometric evaluation. and DAREM (Daily Activity Reporting and Expense Management). and outsourcing of personnel including sales staff and manual labor. the MRMS offers tracking. Fidelity. including staffing. The firm is a public limited company with revenues of $10. employee relations. ADP. The company has identified that its potential markets range from pharma to FMCG. Consequently. payroll. Such is the potential of the HR outsourcing market that if handled with expertise and integrity can be a highly profitable market. For example. training exit interviews. Other big players include Accenture HR Services. With the growing market there are a number of vendors available who cater to the diverse needs of various markets and provide HR services. training.2 million for the financial year ending 2003.500 employees and more than $400 million in annual revenues. and Convergys. one HR services provider-Exult-has grown from a start-up with a handful of people to an established company with 1. HRMS (Ma Foi Human Resource Management Systems. 50 | P a g e . MRMS (Ma Foi Resume Management Systems). the director and CEO of the Ma Foi. benefits administration. In just four years. and compensation. Its major clients include Coca Cola India. The firm which initially began just by providing outsourcing services in recruitment is moving into other areas like compensation management. According to Rajiv Krishnan. Madura Garments. The firm recently launched three products.contrary by outsourcing these kinds of repetitive and administrative jobs. Thomson Electronics. Hewitt.
encompasses a wider spectrum of employee HR needs. store. user-friendly interface. software and service industries like GE Capital. Infosys. to name a few HR outsourcing has a huge potential for employment also. It helps capture. HRMS. However. It has the ease of use for multiple user access and helps in integrating employee information. track. The second product. Satyam Group. It's set to become a $ 51 billion market worldwide in 2005.000 companies are discussing HR outsourcing as a way to cut costs and increase productivity. HR outsourcing is the outsourcing of peripheral but necessary administrative tasks such as payroll. 51 | P a g e . Indian life Hewitt (ILH). The third product DRAM helps companies to keep a track of the daily activity reporting. to realize economies of scale and achieve standardization of services. Right now. Hyundai Motors.automated e-mail notification. HR Outsourcing Human Resource Outsourcing: Scope for India One very important trend in the recent times has been the growth of human resource outsourcing. and modify all information concerning an employee in an organization. the future seems to be very promising. representing 39 per cent of the total business process outsourcing revenue. education/training. total security and consolidated reports. Nasscom numbers are a million software jobs by 2008. HRO would be about a 25 per cent of that. benefits. Enron. India is barely skimming the surface of the HR outsourcing market potential. A major software company can get one lakh resumes and this can be a useful tool for tracking these resumes. administration. FIDELITY. Estimates show that the latent size of HR outsourcing in India is about $ 2 billion with a current market of $ 27 million and it is growing at an alarming rate of about 50 per cent. India has immense potential as more than 80% of fortune 1. recruiting personnel. EXULT and MAFOI are some of the prominent HR outsourcing services providers in India and the clients include giants of manufacturing. Ford Motors. Haldia Petrochemicals and HSBC.
structure. Mafoi has emerged as a major HR outsourcing center. Outsourcing Process Flow Chart The major HR functions companies outsource Workforce Relations Benefits Payroll Rewards Recruiting Learning / Development Effectiveness Workforce Planning Workforce Performance 52 | P a g e . This is the right time for the players to tap this emerging market. ready pool of English speaking manpower and geographic positioning is emerging as a viable destination for HR outsourcing companies to set up their businesses. compensation. Indian companies are not only providing services for the clients abroad but are also catering to the local market. Companies are looking to outsourcing the complete range of HR delivery and designing products on policies.THE FUTURE AHEAD The future of HR outsourcing in India is poised to be very effective because of its intrinsic advantages such as low cost. While currently there are only a few major players (table 1. It is estimated that currently the organized sector of HR is catering to only 5% of the whole market .2) the trend seems to be catching up as companies are showing marked interest to improve on services such as pay roll benefits as well as complete HR delivery. and recruitment. Moreover these players are moving up the value chain.
MOVEMENT OF EMPLOYEES Immigration & Visa issue Universal recognition Social security Tax Local employement Hiring Law GOVT. REGULATION ON BUSINESS ENTITY Security of entity like JV. but the end of the day on should understand the brand value by the campaign "Applying the Thought" 53 | P a g e . Subsidary Restriction of foreign investment Volatilation of foreign exchange Staffing & Maintaince condition CHALLENGES OF WIPRO OTHER CHALLENGES Macro Environment related Finance problem Business Model They have been more focus on sales rather than brand.
NGO. this company contributes a lot to the socio-economic sectors. we can also say that WIPRO is the leading name of Globalization. Poverty reduction by its corporate social responsibility. On the social point of view. They also provide the equal opportunity to employees by which they are going to be the pioneer of employee retention and talent management. Further more it is my own belief that the company will be able to bring the reformation of Indian Business sector. 54 | P a g e . It is also found that WIPRO is one of the market leaser in Indian IT Segment by innovation new dimension of services and technology. Therefore. They remain successful to tie up with Microsoft Ltd. Education.CONCLUSION At the end of the project it can be said that there is an ample opportunity for WIPRO to grow and be the top most company in the world business scenario. for consecutively Two years for project work outsourcing. If we see the overall performance of WIPRO it is very much satisfactory in terms of employee engagement & Contribution to the Indian GDP.
wiprocorporate. 2008.php#schemes 7.2007-08.ncaer. 2007. (1998): “Financial Accounting”: A Managerial Perspective. www.org 6.com 3.com 2. Prentice-Hall of India Private Ltd.www. k. Business standard Websites: 1. www. New Delhi. Indian IT/ITes Industry: Impacting Economy and Society: 2007-08 – A NASSCOM and DELIOTTE Study IT/ITeS – Market and Opportunities – IBEF (India brand equity Foundation) NASSCOM Strategy Review – 2010.com/php/ 55 | P a g e . www.2008 “The Wipro’s Founder” by N. 2009-10.moneycontrol. 2007 Newpapers: 1.mafoiconsultancyservices. 2008-09. www. Third Edition.finance... Economic Times 2.mait.com/it-policies.in 8. www. www.com 4. Reprint 2009.com 9.wipro.yahoo.com 11.nasscom.2006.2009.org 5.co.scribd. 2006-07.com/ecoeye/ 10.infosys. Astana.wikipedia/wipro. “Bangalore Tiger” by Steve Hamm. www. www. Narayanaswamy R. www. www.BIBLIOGRAPHY Books: Annual Report of Wipro Limited for Financial Year 2004-05.
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