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CLAYTON PYNE

Partnership
Proposal 2012

CLAYTON PYNE
Ambrose Supports One of Australias Finest Motorsport Pedigrees Return to the Track
Clayton Pyne has a driving history that reads like an Australian motorsport honor board. Hes graduated from the same motorsport crop that has produced household names like Indy Racing League star and Penske driver Ryan Briscoe and Team Vodafone V8 Supercar pilot Jamie Whincup. In 2011, now located in New York City as a Global Leader for IBM, Clayton Pyne is back. Clayton has been handpicked by two-time V8 Supercar champion and current NASCAR Sprint Cup Series racer Marcos Ambrose to drive for his Marcos Ambrose Motorsport (MAM) team in the 2012 UARA Late Model Stock Car Series. Marcos setup MAM in 2011 to assist young up and coming Australian drivers through the North American stock car ranks. Marcos personal guidance and counsel along with the teams linkage to the Richard Petty Motorsport operation, provides Clayton a direct path to the pinnacle division of motorsport worldwide: NASCAR.

NAME : Clayton Pyne AGE : 29 From : Cessnock , Austrailia Currently : New York City, NY USA A highly experienced race driver with wins across a diverse set of racing categories including Go-karting, Formula Ford, Super Touring Cars, V8 Supercar and Dirt Late Models/Super Sedans. 1992-1998 Karting
Started karting at age in 1991, developing into one of Australias top karters racing in Europe for the famed Tony Kart factory team.

1999 Dirt Speedway


Campaigned Midget for Smith and Woods racing and Super Sedan (Dirt Late Model) for Pynes family-owned operation.

2000-2004 Formula Ford and Super Touring Cars


Drove for family team in New South Wales Formula Ford Championship. Campaigned BMW Super Touring Car. Raced in selected rounds of National Formula Ford Championship.

2006-2007 V8 Supercar
Drove for family team in selected rounds of Fujitsu V8 Supercar Series.

2009-2010 Dirt Super Sedan (Late Model)


Ran the National Super Sedan in selected local shows

...Clayton Pynes journey to NASCAR

THE OPPORTUNITY

Its not just a sponsorship


Clayton Pyne racing in the 2012 UARA-STARS series offers a comprehensive suite of marketing tools. Through Claytons collaboration with Marcos Ambrose Motorsport, advice from Ambrose will be providing Clayton mentorship and introduction to industry connections. For corporate partners of Clayton Pyne this relationship also provides sponsors participation in Marcos Ambroses marketing and public relation efforts.

MARCOS AMBROSE
Creator and mentor of the driver development program, Marcos is the Australian born driver of the #9 Stanley Ford Fusion for Richard Petty Motorsports. He is the winner of the 2011 Sprint Cup Race at Watkins Glen International, has recorded 4 Nationwide Series race wins and is a two-time V8 Supercar Champion. (www.marcosambrose.com)

THE CONNECTION
- A high-profile, onthe-rise personality in both domestic and international racing - Marcos Ambrose provides a strong halo effect for brands.

...a critical linkage

Marcos garners solid and growing media publicity and an international fan base.

Marcos uses his own web outlets to promote the Marcos Ambrose Motorsport program, its drivers and partners. This linkage to him is critical.

ABOUT THE SERIES

The United Auto Racing Association (UARA) was formed in 2001. The season consists of sixteen, 150 lap short-track events in North Carolina, South Carolina, Virginia and Tennessee.

The UARA runs a Late Model Stock car weighting 3100 pounds with a V-8 engine that produces about 500hp. The frames and bodies relate to the premier stock racing series that is so popular today. (www.uara-stars.com) With the increase in popularity of auto racing in the upper ranks of NASCAR, Late Model racing and UARASTARS is an affordable option that helps drivers compete and fine-tune their driving skills to make the leap to the next level while providing a place to gain the experience of traveling in a touring series.

RACING
EVERYTHING ELSE IS JUST A GAME
RACE FANS ARE 3 TIMES AS LIKELY AS NON-FANS TO TRY AND PURCHASE PARTNER PRODUCTS AND SERVICES

BEST SPORT IN BRAND LOYALTY


ICONIC BRAND ASSOCIATION

NUMBERS MATTER
THAT

WWW.SPEEDCAFE.COM
1 MILLION + VISITS PER MONTH MAM COMBINED SOCIAL REACH 400,000 + PER WEEK MARCOS AMBROSE CONNECTION
(US FIGURES ONLY)

2011 WEB FIGURES 5.4 BILLION ACROSS 1,4OO OUTLETS 2011 TELEVISION FIGURES 671 MILLION ON 374 NEWS OUTLETS

INTERNATIONAL MEDIA PARTNERS


Our media partner is an international motorsports website, www.speedcafe.com, which highlights Marcos Ambrose Motorsport news and driver information to its viewers. Visits to this site exceed 1 million per month. - Promotion of race events and team performance through established key contacts at the tracks and in international media outlets - Australian PR agency to push press information on a national level.

KEY POINTS OF SUCCESSFUL SPONSORSHIP


BRANDING - High impact signage up to 80x larger than other mainstream sports - Television viewers - Spectators - Residual branding with team posters and merchandise SALES, PROMOTION, and BUISNESS DEVELOPMENT - Sales & partnering opportunities with peer team category sponsors - Client prospective client hosting in corporate hospitality suites - Motor racing continually proves to be a door opener - Sales force motivator - Link with advertising - Genuine money cant buy promotional tools such as pit tours - Linked to corporate hospitality - Driver & or race car appearances - In-store displays - Company functions CROSS PROMOTIONS and CALL TO ACTION - Link with existing suppliers and/or marketing to reduce cost and/or increase benefits - Strengthen relationships with suppliers, clients, staff - Increase economies of scale of sales force and marketing - Turn livery into a sales tool (case studies have proven this an effective tool: see right) - Drive sales and leads by using livery as dynamic call to action as well as branding - Align and link with marketing campaigns - Messages limited only by the imagination!

It all starts with...

The cars provide significant exposure opportunities at track and online with 17 spaces available for branding on each. The prominent feature of the Marcos Ambrose, Richard Petty Motorsports and Stanley names makes our fleet stand out from the crowd of competitors.

THE MACHINE

C-POST

THE BRAND ANATOMY OF A MARCOS AMBROSE MOTORSPORT CAR

LOWER REAR QUARTER PANEL

ROCKER PANEL

FRONT QUARTER PANEL

UPPER REAR QUARTER PANEL

TV PANEL

Many branding options are availible to interested sponsorships and may include: - Brand Positioning on relative key positions Rear Bumper B-Post Rocker Panel Nose D-Space Tire Sponsor Deck Lid TV Panel Front Quater Panel Lower Quarter Panel C-Post

THE BRAND ANATOMY OF A MARCOS AMBROSE MOTORSPORT FIRESUIT

x x x

x x x

GLOBAL MEDIA CONNECTION ALLOWS SPONSORS TO REACH SPECIFIC INTEREST GROUPS THROUGH MARKETING, INTERACTION, AND BRAND ASSOCIATION

PR - MEDIA - ENDORSEMENT

- Link with trade/industry publications - Leverage editorial support from advertisers - Use to launch products and services - Communicate directly to target markets - Royalty free use of driver, race car and imagery - Implied endorsement from the premier racing category in the US - Implied endorsement from a sport that is seen as cutting edge, fast, dynamic, strong - Use in mainstream advertising including; radio ad voice-overs, in-store displays & sales material, invitations, sales flyers, company profiles - Motivational speaking by driver

2012 NAMING RIGHTS SPONSORSHIP

CLAYTON PYNE RECEIVES AND PERSONAL SPONSOR BENEFITS FROM:


- Full use of Marcos Ambrose Motorsport (MAM) marks - Marketing page on MAM (and Clayton Pyne) website - Full inclusion in MAM (and Clayton Pyne) social media channels: Facebook (+12,000 likes), Twitter (+28,000 followers), YouTube, and Flickr - Full marketing, media and PR support from Clayton Pyne - 2 VIP tickets to a 2012 NASCAR Sprint Cup Series race. As a guest of Marcos Ambrose for the weekend, you will access all areas including: pit garage, pit lane, pre-race show, pit area and team radio communication

CLAYTON PYNE RACING


- Business development and networking opportunities with other partners and affiliates - 2 driver appearances by Clayton Pyne - 4 VIP tickets to a 2012 UARA Series race. As a guest of Clayton Pyne for the weekend, you will access all areas including: pit garage, pit lane, pit booth and team radio communication.

BRANDING
- Brand positioning on both sides of car sponsor area - Prominent branding on driver apparel and team uniforms - 500 fully branded team posters - 2x framed picture of race car

FOR MORE INFORMATION ON THIS DRIVER PLEASE VISIT

WWW.

CLAYTONPYNE
OR

.COM

@CLAYTONPYNE

CLAYTONPYNERACING

FOR CONTACT AND INQUIRIES EMAIL : CLAYTON.PYNE@GMAIL.COM PHONE : 917-769-2414